Planning

The definition of planning is the process of outlining the activities that are necessary to
achieve the goals of the organization. The purpose of planning is to ensure that the
organization is effective in its activities.
Every organization has their own vision and mission. Same goes to Celcom Axiata Group,
they have their own achievement that they want to achieve and their vision, mission and goal
statement.
Celcom Axiata Group, the most experienced mobile telecommunication company with the
widest coverage in the nation, covering 95% and 85% of the population with its 2G and 3G
networks respectively. It provide both prepaid and postpaid.
At Axiata, they are committed to the triple bottom line of economic of environmental and
social management, in line with their broader goal of advancing asia.
Their approach to sustainability is the based of the four main pillars of beyond short terms
profits, nurturing people, process excellence and planet & society.

i) Planning
The definition of planning is the process of outlining the activities that are necessary to
achieve the goals of the organization. The purpose of planning is to ensure that the
organization is effective in its activities.Every organization has their own vision and mission.
Same goes to Celcom Axiata Group, they have their own achievement that they want to
achieve and their vision, mission and goal statement.
For Celcom Axiata Group, the most experienced mobile telecommunication company
with the widest coverage in the nation, covering 95% and 85% of the population with its 2G
and 3G networks respectively. It provide both prepaid and postpaid. Correspondingly, their
mission statement is to deliver excellent customer experience and convenience in the areas of
communications, logistics, financial services and supply chain solutions at the highest level
of reliability and integrity. This is backed by their core values; timeliness, customer centricity,
decorum, excellence, integrity, accountability and innovation. The vision and mission
statements together with the core values are aim at steering Celcom Axiata Group strategy
towards charting growth in the exciting new phase the Group has entered.
Customer is the most important factor in making the organization become more
successful because without customer business cannot be run smoothly. That is why Celcom
Axiata Group cared about the quality of their products and services. Celcom Axiata group
will give a good service to their customers in order to make sure the successful of their vision
and mission.Celcom Axiata Group also have their aim to make sure that they can be the
organization that offers a higher rank delivery services. Their aim is to provide quality,
reliable, timely and innovative solutions to their customers.
At Axiata, they are committed to the triple bottom line of economic of environmental and
social management, in line with their broader goal of advancing asia.Their approach to
sustainability is the based of the four main pillars of beyond short terms profits, nurturing
people, process excellence and planet & society.
Other than that,Celcom Axiata Group adheres to four broad objectives when it comes to
carrying out their Corporate Social Responsibility activities. The first objective is to
distinguish theirselves from their competitors by strengthening public image and credibility
in a non-commercial but impactful way. Secondly, to reinforce goodwill and relations with
customers by exhibiting our responsible attitude towards the community to help sustain our
business existence. Thirdly, to motivate and provide avenue for employees to proactively
realise the company's core corporate values. Lastly, to create shareholder value in the long
term.