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Q3. What are the stages in which international markets are screened and
analyzed?
Answer. The five steps are Country Identification, Preliminary Screening, In-Depth
Screening, Final Selection and Direct Experience. Lets take a look at each step in
turn.
In-Depth Screening
The countries that make it to stage three would all be considered feasible for market
entry. So it is vital that detailed information on the target market is obtained so that
marketing decision-making can be accurate. No one can deal with not only microeconomic factors but also local conditions such as marketing research in relation to
the marketing mix i.e. what prices can be charged in the nation? How does one
distribute a product or service such as ours in the nation? How should we
communicate with are
Q5. Discuss the role of sales promotion and personal selling in international
marketing.
Answer. Sales promotions
Sales promotions have the specific purpose of driving short-term sales of products or
services. Because they are highly effective in triggering short-term sales, they play a
vital role in most marketing managers' arsenal of tools to drive demand. As
companies expand into international markets, marketers usual rely on the same tools
that serve them well in the domestic market. However, some sales promotions may
not
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