Professional Documents
Culture Documents
Introduction
OUR BUSINESS
Foodler is an online megamarket that
connects consumers with local grocery
merchants in the neighbourhood.
It offers the widest range of products for
instant delivery through its mobile app.
The app provides the users the choice to
order goods from nearby local stores and
get those delivered within 90 minutes of
placing the order.
OUR MISSION
To provide seamless and convenient
consumer experience in purchasing
the household and grocery items
they need across different retailers
Business Framework
Situation analysis
PROBLEM
Consumers are spending hours of their
personal time roaming around shelves in
search of required product.
Consumers are forced to compromise on
selection and quality, because they are limited
with selection available in one particular
supermarket.
SOLUTION
Consumer
Supermarkets
Brands
VP
- Hassle free
Trend
Customers are getting used to buy through aggregators.
Rising middle class driving food retail growth. ( ASEAN Grocery Retail - DBS)
KPMG: http://www.kpmg.com/CN/en/IssuesAndInsights/ArticlesPublications/Documents/Retailing-Asia-Pacific-200610.pdf
Competition
HonestBee Singapore (direct competitor)
- HonestBee dont own any inventories. What happens with HonestBee is
that you place your orders on the site for the groceries you want, and the
platform dispatches runners (or bees) to get the groceries and deliver
them to you.
- The user experience on Honestbee is exactly what youd expect of an
online grocer: simply choose the items which you want and add them to
your cart, choose a delivery timing, and your groceries will be on their way.
Currently, Honestbee supports items from Cold Storage, Isetan and Sheng
Siong, which are some of the largest supermarket chains in Singapore.
- HonestBee weakness: A rather expensive delivery.
Scalability
3 years forecast (Mid-term)
- Focus to grow the market share in Singapore.
- Establish strong following for Foodler.
- Improve on the functions that Foodler provides.
START
Revenue Streams
Commission
Commission
based from
sales of
products and
goods ranging
between 25%.
Premium
Membership
(Paid
Subscription)
Consumer pay
for advanced
features. i.e.:
advanced
search
options, adsfree, new
product
tasting.
Advertising
Product
placement
and other
advertising
space for
brands.
Ancillary
Revenue
Revenue from
the retailers
who will have
the opportunity
to feature their
highlights/pro
motions on a
monthly basis.
Organisation Chart
Development Strategy
Financial $
Year 1
Year 2
Fixed Cost
-$2,742,806.35
-$11,757,099.23
Revenue
$85,809,676.80
$775,412,000.00
$1,712,768.00
$85,638.40
$85,638.40
$23,040,000.00
$500,000.00
$4,608,000.00
$2,304,000.00
-$858,761.55
$18,694,900.77
Margin (commission)
Margin (Memberships)
Margin (advertising)
Ancillary margin
Profit (Loss)
Thanks!
Business proposal
prepared by
M2 Group 2
Name
Sanjay Rawlani
sanjay.rawlani@iprospect.com
Neville Chesan
neville.chesan@indiquest.co.uk
Eugene Reznikov
Er@artellect.net
Janet Hu
Janet.hu@ihg.com
Zach Tan
zach.tan@sonymusic.com
Grace Maung
ecarg_bliss@hotmail.com