INDIVIDUAL ASSIGNMENTQUESTIONNAIRE DESIGN USING

EMAIL SURVEY

NAME: Nandish Avlani

STUDENT ID: 300873711
COURSE NAME: Fundamental Marketing Research
COURSE CODE: MKTG 743- 001
PROFESSOR NAME: Tulsi Dharel
DUE DATE: 29th March, 2016

SUMMARY OF THE RESULTS

The survey is being conducted as a practice exercise by the students of Marketing
Research & Analytics. Our objective is to find out the opinions and ideas to improve
the product and serviceability of Subway in our college cafeteria at Progress
campus.
The screening questions were all answered Yes by the respondents which showed
us that the survey was reached to appropriate respondent.
Based on the survey analysis we can Subway in cafeteria is quite popular. 47.62%
visit Subway two to four times per month. Non-Vegetarian Subway is the most
ordered Subway (66.67%). Majority of respondent is satisfied with the friendliness,
helpfulness and appearance of the staff. The taste of the food provided also
received favourable responses. The only issue respondents had was with the speed
of the service.
Pizza Pizza is the other alternative most respondents would prefer over Subway
followed by Tim Hortons. 55% respondents will eat Subway more often if more
discounts and special offers is provided. Smoothies is the kind of drink 55% of
respondents would want Subway to include in future.
The recommendations provided by the respondents to improve the satisfaction with
Subway mainly dealt with reducing wait lines. Other recommendations provided
were to increase the area of Subway, more vegetarian options, accepting discount
coupons and introducing orders to be taken on mobile.

RESPONSE OVERVIEW

RESULTS

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