Professional Documents
Culture Documents
Nelson Jamel
Chief Financial Officer
Statements contained in this presentation may contain information that is forward-looking and
reflects management's current view and estimates of future economic circumstances, industry
conditions, company performance, and financial results. Any statements, expectations, capabilities,
plans and assumptions contained in this presentations that do not describe historical facts, such as
statements regarding the declarations or payment of dividends, the directions of future operations,
the implementation of principal operating and financing strategies and capital expenditure plans,
the factors or trends affecting financial condition, liquidity or results of operations are forwardlooking statements and involve a number of risks and uncertainties. There is no guarantee that
these results will actually occur. The statements are based on many assumptions and factors,
including general economic and market conditions, industry conditions, and operating factors. Any
changes in such assumptions or factors could cause actual results to differ materially from current
expectations.
2012 was another year of EBITDA growth and EBITDA margin improvement
Consolidating Brahma
as #1
Creation of
Ambev
International
expansion
Organic Growth
Focus
48.6%
48.4%
46.4%
37.0%
27.8%
28.7%
37.8%
39.5%
42.3% 44.9%
44.3%
44.7%
11,707
15,679
13,141
10,361
35.4%
305%
8,794
23.8%
9,174
7,445
21.1%
6,305
4,537
662
667
1997
1998
903
1999
1,505 1,990
2000
2001
2,710
2002
3,072
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Lead growth of
region with
profitability
#1 organic
growth
opportunity
Full
control
37.8%
40.4% 40.2%
43.5%
40.3%
45.9%
45.7% 45.9%
46.8%
1,413
1,240
998
32.6%
803
475
871
552
384
212
2003
288
2004
2005
2006
2007
2008
2009
2010
2011
2012
Share of
Throat
Premium
Innovation
100
90
80
70
60
50
40
44
BEER
30
20
27
WINE
10
0
Lead growth of
region with
profitability
#1 organic
growth
opportunity
40.1%
39.6%
38.6%
41.1%
41.5%
36.0%
846
29.8%
872
869
881
2008
2009
2010
41.9%
868
860
779
725
622
2004
2005
2006
2007
2011
2012
and we are placing some big bets for the coming years
Lead growth of
region with
profitability
#1 organic
growth
opportunity
Integration opportunities
Procurement
Savings
Business
Integration
Revenue
Management
Leveraging Ambevs
scale & procurement
tools
Sales team
Direct distribution centers
ZBB implementation
Innovation
Premiumization
Central America +
Caribbean have
~US$ 1 billion
EBITDA potential
Lead growth of
region with
profitability
#1 organic
growth
opportunity
Changing social
mobility landscape
Lowest per capita
income & highest
average growth
Below average
market share
Domestic &
intl portfolio
6% of
volumes
17
More friendly to
the environment
Route-to-market
innovation
Approximately 31 million
hectoliters in volumes
Industry benchmark
profitability
Over the last two years we have managed to grow the top line & EBITDA
despite tougher macro & industry realities...
Market
Share
68.7%
69.0%
70.1%
18.4%
68.5%
18.0%
17.3%
13.9%
12.5%
12.3%
10.9%
9.9%
10.7%
9.7%
0.1%
2.5%
Food
inflation
4.0%
set/12
out/12
nov/12
IPCA
Lower
disposable
income
growth
-8.2%
1Q12 vs. LY
1Q13 vs. LY
dez/12
jan/13
fev/13
mar/13
abr/13
269 ml
300 ml
Off-premise
15.5
RGB Weight
Lower out-of-pocket
+297%
+139%
+151%
+55%
+9.9%
+177%
+171%
+16%
+10.7%
4.6
+156%
+4.0%
+2.8%
+2.9%
+2.5%
+0.1%
2009
2010
2011
2011
+0.2%
2012
2012
-8.2%
Volume growth vs LY
1Q12
2Q12
3Q12
4Q12
Volume growth vs LY
Brazil Beer
Source: Company data.
1 liter
Brazil Beer
300 ml
1Q13
Cost-connect-win
Non-working money
World Cup
Legacy
Local Teams
Confederations
Cup
World Cup
Local Teams
Confederations
Cup
World Cup
Stadium Activation
Brand activation
Program Evolution
(# of fans)
3 MM
1MM
495K
157K
Jan 13
Launch
May 13
Dec 13
Dream
Brand Activation
Local Teams
Confederations
Cup
World Cup
Promo Pack
Confederations
Cup Special
Edition
June 15-30
16 matches
6 host cities
Zero Alcohol
Special Edition
Aluminum Bottle
Local Teams
Confederations
Cup
World Cup
Making the most of our assets and execution with scale will
be key for the FIFA 2014 World Cup...
Micro Events
Event highlights
Focus Brands
June 12-July 13
64 matches
12 host cities
Q&A