BI&AnalyticsStartupLandscapeGlobal Mar 2016

TRACXN REPORT : BI & ANALYTICS
March 2016
Tracxn
Worlds Largest Start-up Research Platform
2 BI & Analytics Report, March 2016
Contents
Topic
Page
Sectors We Track
04
Overview
05
Market Map
13
Company List
18
Team
125
Illustrative Sectors We Track

ENTERPRISE
INFRASTRUCTURE
ENTERPRISE
APPLICATIONS
TECHNOLOGY
MOBILE
SECURITY
SAAS
INTERNET OF THINGS
MOBILE COMMERCE
STORAGE
HR TECH
VIRTUAL REALITY
MOBILE PAYMENTS
NETWORKING
CUSTOMER SERVICE SOFT
CONSUMER ROBOTICS
MOBILE MARKETING
MOBILITY
LEGALTECH
WEARABLE TECHNOLOGY
MOBILE DEV TOOLS
IT OPS
ENTERPRISE COLLABORATION
SMART HOMES
MOBILE HEALTH
CLOUD INFRASTRUCTURE
MARKETING TECH
DRONES
MOBILE GAMING
API MANAGEMENT
PRTECH
SMART CARS
MOBILE LEARNING
BIGDATA INFRASTRUCTURE
BI & ANALYTICS
3D PRINTING
MOBILE COMMUNICATION
CONSUMER
FINTECH
EDUCATION
HEALTHCARE
FOOD TECH
BITCOIN
EDUCATION IT
LIFE SCIENCES
SECOND HAND GOODS
PAYMENTS
SELF LEARNING
DIGITAL HEALTH
Sector Overview
Scope of report
This report covers companies that develop and provide Business Intelligence (BI) & Analytics software. It also covers prominent
industry specific BI solutions. It excludes service providers and consultancy companies. Over $4.6B invested since 2010, with ~
$1.4B+ invested in 2015 YTD. 100+ rounds of funding between Jan. 2015 Dec. 2015. 11 rounds in 2016 YTD. Visualization
tools and BI Verticals -Sales are the top funded sectors.
Visualization Tools - 76 investments worth ~ $1060M
BI Verticals Sales - 74 investments worth ~ $908M
Most active funds
Andreessen Horowitz (Domo, GoodData, Snaplogic, Platfora)
Accel Partners (SalesforceIQ (ex RelateIQ), Origami Logic, Trifacta, Paxata)
Notable investments in 2015-16 YTD

Domo (BI Visualization Tools ) - $210M from Glynn Capital Management, GGV Capital, BlackRock - April 16, 2015.
Anaplan (BI Verticals Corporate Performance Management) - $90M from Founders Circle Capital, Salesforce, Sands
Capital Management - Jan 14, 2016.
Alteryx (BI & Advanced Analytics ) - $85M from Iconiq Capital, IVP, Meritech Capital Partners October 10, 2015.
Birst (BI Visualization Tools ) - $65M from Northgate Capital, Sequoia Capital, DAG Ventures, Hummer Winblad VP,
Wellington Management Company, LLP - March 3, 2015.
Note: Only companies with higher total-funding are mentioned among companies funded by the Most active funds
Highest number of companies were founded in the

year 2014
No. of companies founded Vs. No. of companies funded
99 companies got funded in

2013, the highest in last 6 yrs.
120
99
88
68
64
57
60
45
40
27
92
90
59
44
60
43
30
23
30
0
2010
2011
2012
Founded
2013
Funded
2014
2015
No. of Companies Funded
No. of Companies Founded
90
In 2013, some of the notable

investments
happened
in
Visualization
tools
and
Advanced analytics sectors, due
to which highest number of
companies were founded in
2014 in these sectors.
Domo became unicorn in 2015.
Most of the recently founded

companies are offering SaaS
based Big Data solution as
opposed to on premises
Relational Database solution.
Highest funding was in the year 2015

Notable
$35M
$33M
$34M
$100M
$125M
$210M
$34M
$30M
$26M
$60M
$60M
$85M
2013 witnessed the highest

number of funding rounds (114)
and highest funding happened in
2015 ($1.4B).
Funding
1600
120
Funding Amount (in Millions)
114
$1430M
97
$1222M
1200
69
90
$971M
800
60
46
47
$470M
400
30
$335M
$252M
0
2010
2011
2012
Funding (in $ million)
2013
2014
No. of Funding Rounds
Some of the notable investments

in 2015 are : Domo receiving
$210M and Alteryx receiving
$85M.
101
2015
No. of Rounds
Rounds
2015 saw much of Seed and

Series A funding. Datascience ,
Pramata and Periscope Data
received Series A funding while
Databox, Argo and Metricstory
received Seed funding.
Late stage funding has increased since 2013

Rounds of Funding
120
42
No. of Rounds Funding
90
44
Early stage funding has a seen a

rise in 2013, due to which a
number of companies were
formed in 2014. Seed funding
surged across sectors like
Advanced Analytics, BI VerticalsEcommerce and Visualisation
tools.
42
60
18
17
19
72
30
51
50
29
0
2010
57
29
2011
2012
Early Stage
2013
Late Stage
2014
2015
Late stage funding increased

towards year 2013 till 2015. A
number of late stage funding
occurred in cloud based BI
Solution providers like Domo,
Birst, GoodData, Alteryx etc in
2015.
BI Visualization Tools sector has received the

highest overall funding
Total Funding (in USD million)
BI
Visualization
Tools
providers have secured the
highest total funding with
Domo, Birst, GoodData and
Looker being notable funding
rounds.
SMBs have the largest number

of players and average ticket
size of funding rounds has also
increased.
Other notable funding has been

observed in BI Vertical industry
solution in Sales and CPM. BI &
advanced analytics players like
Alteryx, Sisense and Datameer
have also raised notable rounds.
$1059M
VISUALIZATION TOOLS
BI VERTICALS - SALES
$908M
BI VERTICALS - CORPORATE PERFORMANCE

MANAGEMENT
$643M
$610M
BI & ADVANCED ANALYTICS
$570M
BI VERTICALS - MARKETING
DATA PREPARATION
$543M
ADVANCED ANALYTICS
$370M
SUITES
$189M
BI VERTICALS - RETAIL
$159M
MOBILE BI
$59M
0
200
400
600
800
1000
1200
Visualization Tools Breakdown

YoY Funding (in million USD)
Visual Analytics
$762M
Modelling language
Top Companies
$168M
Reporting Tools
$80M
Natural Language Search
$48M
0
150
300
450
600
750
900
Total Funding (in million USD)

450
$389M
300
$211M
2013
2014
150
$73M
$78M
2011
2012
$20M
0
2010
8
7
Tools like Modelling language (eg Looker) & Natural language Search (eg
Thoughtspot) are the upcoming sectors and have excelled in self service data
analytics for business users.
Reporting tools have high number of companies compared to other. Very low
funding activity in this sector. Average age is also low.
2015
No. of Companies
Visual Analytics tools with ability for data exploration to create drill down heat
maps, pivot tables, geographical maps is the top funded sector. Eg companies are
Tableau, Domo, Birst, GoodData etc.
$201M
14
68
Visualization Tools, Mobile BI & Big Data based

BI & Advanced Analytics are upcoming sectors
1400
1200
Size of
the
bubble
represents the no. of
companies in the segment
Data Preparation
Visualization Tools
Funding Amount (in $Millions)
1000
BI & Advanced Analytics
800
Mature Well Funded
Upcoming-Early Stage
Funding
600
Advanced Analytics
400
Bi & Advanced Analytics -BigData
BI-Suites
200
BI-Suites-BigData
0
1996
1998
2000
-200
2002
Mobile -BI
2004
2006
Average Founded Year
2008
2010
2012
2014
BI & Analytics Insights, Market Trends
The global Business Intelligence and Analytics Software Market is expected to grow from $17.90 billion in 2014 to $26.78 billion by 2019, at a
Compound Annual Growth Rate (CAGR) of 8.4%. [1]
Global SaaS-based BI market to grow at a CAGR of 30.93% over the period 2013-2018. Cloud vendors such as Domo, Birst, GoodData, etc. have
remained niche players till now. Tableau has launched its cloud BI platform in 2013, while Microsoft and Qlik in 2015. [2]
Self Service BI with specialty vendors (Tableau, Domo, Logianalytics) are growing rapidly due to adoption to new technology such as visual
analytics and mega vendors (SAP, IBM, Microsoft, Oracle, SAP) which offers traditional suite solutions are stagnating.
Self Service BI platforms provides advanced visualization techniques such as easy querying language, natural language search or visual
analytics to make the process of querying easier for business users, thus reducing the dependency on IT and analysts.
Traditional players uses on-premises based solutions. However, an increasing cloud adoption by newly founded companies and customers
alike is forcing conventional players to move into cloud. Small and Medium Businesses are primarily adopting SaaS solutions owing to lesser
upfront capital.
Relational database solutions are still holding major market share. SAP reported $3.1b revenue in 2014, the highest among all vendors.,
followed by Oracle, IBM, SAS and Microsoft respectively. [3]
BI is evolving beyond traditional back office functionalities, and is including BigData Analytics to provide real time alerting and monitoring
insights, rather than just being a data management tool.
Big data (which comprises of nearly 80% of the business data) capabilities have been adopted to analyze unstructured high volume of data
from social networking sites. Other sources includes unstructured CRM/ERP data such as emails, picture, text i.e. the metadata other than the
Relational sources. BI capabilities have been improved to integrate the data directly from the HDFS and NoSQL filesystems.
BI Vertical industry vendors are trying to differentiate themselves by offering industry and function specific requirements in sales, marketing ,
ecommerce, retail , supply chain etc.
Mobile - BI vendors is the upcoming sector to help business executives monitor and manage their businesses on the go.
BI Advanced Analytics solution has seen an increase in funding trend to enable data scientists create self-service data models.
[1]- Source1, [2]-Source2, [3]- Source3
PREDICTIVE
ANALYTICS
$248M
BI SUITES
BI Suites
Mobile BI
Platfora (2011,$95M)
Roambi (2008, $48.3M)
DATA PREPARATION
Integration
Talend (2006, $102M)
Cataloging
Tamr (2012, $41M)
DBMS SYSTEMS(RDBMS,
HADOOP,NOSQL)
BigData
$487M
BI & ADVANCED ANALYTICS
BI VERTICALS
Sales
SAP(IPO), IBM (IPO)
DATA SOURCES (CRM,

ERP, LOG DATA, FLAT
FILES, SOCIAL MEDIA
DATA)
PRESCRIPTIVE/DESCRIPTIVE ANALYTICS
BI & Analytics MarketMap

$908M
Insidesales (2004, $200M)
Marketing
$1060M
VISUALISATION
Marketshare (2005,$100M)
HR
Visual Analytics
Visier (2010, $46M)
Domo(2010, $458M)
Natural language Search
Corporate Performance
Management
ThoughtSpot (2012, $41M)
AdaptiveInsights (2003, $171M )
Modelling Language
Looker (2011, $96M)
Reporting & Dashboard

Eg: Icharts (2008, $10M)
$610M
E-Commerce
$87M
$643M
$72M
RJMetrics (2008, $24M)
Supply Chain
$18M
Fusionops (2005, $18M)
Government
BI & AA Suites
$583M
$47M
Opengov (2012, $47M)
Datameer (2009, $76M)
Retail
BigData
Manthan (2004, $101M)
Alteryx (2010, $163M)
Cumulative funding in the sector
$159M
BI & Analytics Business Model Description

Overview
BI & Analytics sector (in our case) has seen an evolutionary trend in data analytics: Prescriptive, Descriptive and Predictive.
Traditional players have focused on analyzing past performance data across business units to optimize the workflow. While the
new players have focused on predictive analytics for forecasting and predictions. Big Data analytics has been an emerging trend
across both kind of players.
The value chain view of the market presents the flow of the data from the data sources like ERP, CRM systems into data
integration tools for unifying, cleaning and consolidating the data. Finally the integrated data is stored in a Data warehouse (both
Relational and Big Data based) before sending it to the visualization tools. Data warehouse technologies are not part of this
sector.
Business Model description:
BI suites : Traditional BI players which provides prescriptive and descriptive analytics with limited capability into predictive
analytics. Extracting, transforming & loading (ETL) only structured data and provides both data integration and visualization
tools. Eg : SAP, IBM, Qlik etc.
Big Data BI Suites : Provides both data integration and visualization essentially from big data sources like Hadoop. Eg :
Jaspersoft
Mobile BI : Tools like Raombi enables mobile first adhoc interactive reports accessed directly from mobile, tablets with touch
enabled interface.

Data Preparation: Tools to integrates and transforms data from various data sources to help unify and enrich data in
advance of BI and analytics projects. Further some companies like Talend specializes in integration while companies like
Tamr, Snaplogic automatically catalogs metadata into logical entities (customers, partners, employees) rather than where its
stored.
Visualization Tools :
Reporting Tools : Offers visualizations & dashboards from already structured data sources like Salesforce,
Quickbooks. Does not enable end user to perform adhoc analysis due to limited interactivity. Eg: iCharts, Datahero.
Visual Data analysis : Offers adhoc data analysis like pivot table creation, heat maps ,geographical maps to further drill
down into datasets. Eg Tableau, Domo, Qlik, Birst, etc.
Natural language search: NLP interface for querying without using SQL. Eg ThoughtSpot.
Modelling language: Analytical data models using modelling language along with visualisation. Eg Looker.
BI and advanced analytics: Used by data scientists, these tools offers advanced analytics such as data discovery, forecasting
and projections using data mining and predictive analytical tools, along with data integration and visualization. Eg: Alteryx.
Advanced Analytics : Offers predictive analytics data models only, with limited capability for data visualization. Eg:
Rapidminer, Alpine Data.
BI Verticals: Industry and function specific BI Verticals for Corporate Performance Management, HR, Sales & Marketing ,
eCommerce, etc.

BI Suites
Visualization Tools
Data Preparation
Data integration & visualisation

from structural and bigdata based
data sources.
Simple graphs and visual analytics

tools for data exploration using heat
maps, pivot tables etc
Data integration, cleansing and

transformation
Advanced Analytics
BI Verticals
Suites for predictive analytics

along with integration and
visualisation
Predictive analytics such statistical

modelling
Industry & function specific BI suites.
Most Active Investors

Andreessen
Horowitz
BI -Visualization
Tools
Accel
Partners
New
Enterprise
Association
Domo,
GoodData
BI Verticals Sales
SalesforceIQ
Lattice
Engines
Sequoia
Capital
Salesforce
Birst
Domo
Everstring,
Lattice
engines
Insidesales
BI Verticals CPM
BI & Advanced
Analytics
SV Angel
KPCB
Redpoint
Domo,
PeriscopeData
Looker,
Anaplan
Looker
6sense
InsideSales SalesforceIQ
Adaptive
Insights
Platfora
BI Verticals Marketing
BI Data
Preparation
Battery
Ventures
Snaplogic
Pentaho
Signals
Origami Logic
Addthis
Agilone
Trifacta,
Paxata
Tamr
Metanautix
Advanced
Analytics
Datarobot
Tidemark
Sisense,
Platfora
Brightfunnel
Upsight
Datameer
Tellapart
Datameer
Cuberon
ClearStory
Data
BI & Analytics Company List
DETAILS CLOSE TO 450+ COMPANIES

(220+ FUNDED AND 230+ UNFUNDED COMPANIES)
COVERS THE FOLLOWING SECTORS
Suites
Mobile BI
Visualization
Tools
Data
Preparation
BI & Advanced
Analytics
Advanced
Analytics
BI Verticals
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Suites (1/8)
Company
Details
Funding
Investors
QlikTech [Radnor, 1993]: Qlik provides self service data visualization and analytics solutions. It has two
product offerings Qlik View and Qlik Sense. The QlikView Business Discovery software platform enables
organizations to optimize data as a strategic resource. Qlik Sense offers data visualization tools for with
multiple data access points and mobile applications. Qlik serves approximately 33,000 diverse customers
worldwide in over 100 countries.
$12.5M
Accel Partners, Jerusalem Venture

Partners
BiBOARD [Grenoble, 2008]: Biboard provides data visualisation stack for sales , marketing, financial
management, IT and HR teams. Features includes tools for visualization, data integration and reporting. The
product based most of the RDBMS based file system with limited connectivity to BigData sources.
$2.17M
Sigma Gestion, Rhne-Alpes

Cration
PrecisionPoint [Bracknell, 2002]: PrecisionPoint Software, Ltd. provides business intelligence solutions for
Microsoft ERP application products. It offers PrecisionPoint Business Warehouse for financial reporting, sales
analysis, supply-chain/inventory analysis, and profitability analysis. The company was formerly known as
AnalySoft Development, Ltd. and changed its name to PrecisionPoint Software, Ltd. in November 2006. It
also has sales and support offices in Johannesburg, South Africa; and New Jersey, California, and Texas.
$1.97M
Herald Ventures
SAS [Cary, 1976]: SaS is an integrated data integration , analytics , visualisation tool and has its own MDM
solutions. Helps to create master data domains for party, organization, site, supplier, product, asset or other
data entities. Access, integrate and publish data to sources such as Hadoop (via Apache Hive) and Impala, in
addition to other traditional relational database engines with Built-in reporting and data visualization
geniSIGHTS [Chennai, 2008]: GeniSIGHTS is a business intelligence and analytics platform tool for the
enterprises. It acquires the client data through various sources such as CRM, research data, finance data and
thereby integrate & aggregate the data in its analytical engine to create dashboard and applications. Its
service service offerings include Reporting, Analytics and Analytics+. It is a part of Aaum Analytics.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Suites (2/8)
Company
Details
IBM [New York City, 1911]: IBM, acronym for International Business Machines, is a multinational computer
technology and consulting corporation. IBM's Watson is completely dedicated Cognitive Platform which can
understand natural language and extract insights from unstructured texts. They provide APIs and SDks for
developers. IBM acquired Lombardi BPM in 2009. It supports integrated analysis, simulation and testing.
Unique 'Process Coach' UIs guide users through complex runtime tasks. It enables developers to mix and
match IBM products with software from other companies. and spliced it with its existing BPM.As of today
more than 350 companies and startups are using Watson platform. IBM's Master Data Management (MDM)
solutions provide a simple and trusted view of data. IBM infosphere manages multiple domains of master
data and reference data. According to Gartner, IBM's total software revenue from MDM of customer data
solutions in 2014 was $114.3 million. It also provides products like urbancode for automated cloud
deployment. It is home to 5 Nobel Laureates, 9 US National Medals of Technology, 5 US National Medals of
Science, 6 Turing Awards, 10 Inductees in US Inventors Hall of Fame and counting. Also provides IBM Cast
Iron, a cloud based integration platform to integrate with Salesforce, SAP, Oracle ERP etc.
SAP [Walldorf, 1972]: SAP is the world leader in enterprise software products and services. It caters to
companies of all sizes. Based on market capitalization, it is the third largest independent software
manufacturer. SAP ERP, its ERP offering streamlines procurement, manufacturing, sales, finance, accounting
and HR of a company. Could be purchased as an on-premise software or hosted on cloud. Acquired 60
companies and invested in 12 as of Nov. 2015. Went public in Nov.1988. Claims to have nearly 50,000
customers and supports 25 businesses and 37 languages. SAP HANA Cloud Platform is an open platform-as-aservice providing in-memory database and business application services. Hana Cloud Integrators integrate
with CRM, ECC and ERP on premise as wells as SAP CRM. Solutions for enterprise information management
(EIM) support abilities to architect, integrate, improve, manage, associate, and archive all information.
According to Gartner, SAP's software revenue in 2014 was $35.9 million from customer Master Data
management solutions.
SAS [Cary, 1976]: SAS provides business analytics software and services, and is the largest independent
vendor in the business intelligence market for end to end BI solution. It also enables creation of seamless
access to the Pig and Hive languages and the MapReduce framework to explore and visualize data stored in
Hadoop to discover patterns and publish reports. Provides business views delivered through dashboards,
visualizations, e-mail alerts, mobile applications, self-service, and visual data exploration tools. Gartner
positioned SAS as a Leader in the Magic Quadrant for BI and Analytics Platforms in 2015.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Suites (3/8)
Company
Details
Funding
Investors
$47.2M
B7 Inc., Razor's Edge Ventures,

Columbus Nova Technology Partners,
New Enterprise Associates, Accel
Partners, CIT GAP Funds, Goldman
Sachs, Comcast Ventures, CNTP,
Razor
Information Builders [New York City, 1975]: Information Builders, Inc. provides business intelligence and
integration solutions. It offers WebFOCUS, an integrated enterprise business intelligence platform that
enables intuitive interaction with information; iWay software, which offers a suite of pre-built components to
integrate disparate systems; and FOCUS for host-based reporting and information systems. The company
provides consulting, education, technical support, and product development services, as well as professional
services in the areas of business intelligence systems, intranet/extranet/Internet systems, data warehousing,
application re-hosting and reengineering, and production system maintenance and support. It offers its
solutions for banking and financial services, energy and utilities, government, healthcare, higher education,
insurance, manufacturing, pharmaceutical, and telecommunications, as well as for various functional areas,
such as call center management, finance, human capital management, and sales and marketing. Its iWay
master data suite is an multi-domain MDM allowing organizations to enable effective data governance by
creating and efficiently maintaining a single view of their core entities with real time data quality and
governance solutions.
Panorama [Toronto, 1993]: Panorama is a software company that offers a number of business intelligence
(BI) and data analytics solutions. Its flagship offering Panorama Necto 15 provides data visualization and
analytics features for self-service BI with collaborative capabilities. It offers Geo Analytics feature where
users can use maps and other location-based services to drill down information. The collaborative feature
connects different users to a single platform, with everyone having the ability to edit. It mainly serves
industries, such as finance, retail, manufacturing, and healthcare with customers like Netapp, Nectar,
Siemens Business Solutions and more.
BigData
Zoomdata [Reston, 2012]: Zoomdata provides data analysis and visualization solutions.It has an array of data
connectors capable for sourcing data from different nodes including big data sources like Impala, HDFS,
MangoDB also Social Media and Proprietary Databases. It offers a set of pre-built visualizations like scatter
plot and offers custom dashboard creation feature. Designed to support Big Data, Zoomdata's Stream
Processing technology delivers real time data feeds to tablet and browser based devices. Through the use of
touch screen devices, users are able to interact with data in real time, rewind the data, compare the data and
share views with their colleagues. As of 2014 it had 20 paying customers.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Suites (4/8)
Company
Details
Funding
Investors
$43.5M
Partech Ventures, DCM,

Morgenthaler Ventures, Adams
Street Partners, Red Hat, Quest
Software, Scale Venture Partners,
Sapphire Ventures
BigData
Jaspersoft [San Francisco, 2001]: Jaspersoft allows application developers to embed interactive reports,
dashboards and analytics into their applications. Jaspersoft is a market leader in the embedded analytics
market for enterprise and Software-as-a-Service (SaaS) applications. Jaspersoft's open source business
intelligence software has nearly 16 million product downloads worldwide, more than 140,000 production
deployments of its software and 2,000 commercial customers in 100 countries. A development community of
more than 400,000 registered members regularly participates in Jaspersoft's open source BI projects. It`s
customer include Puma, Cardsmith, Clockwork, John Hopkins, Arizona. Tibco software acquired Jaspersoft in
2014.
$35M
Carrick Capital Partners
BigData
Saama Technologies [Campbell, 1998]: Offers ready big data analytics solutions for business to solve specific
analytics driven business problems. The solution is built on a reusable & customizable platform which
allows business to rapidly speed up analytic operations. Also offers horizontal and industry specific solutions
to businesses. Acquired 68.26% stake in US-based InfoSTEP Inc for $3 million from MIC Electronics Ltd. in
2011.
$22.5M
Blue Chip Venture Company, Intel

Capital, Darby Technology Ventures,
Core Capital Partners, Harbert
Management
BigData
JackBe [Chevy Chase, 2002]: Software AG's JackBe provides real-time operational intelligence software.
JackBes platform, Presto, gives companies the real-time tools they need to assess the business impact of
changing conditions as they happen. By combining operational metrics from multiple live sourcesincluding
other BI systemsinto easy-to-use dashboards, JackBe arms decision makers with the data they need to
know what's happening now.Organizations that depend on information in motion benefit from Prestos
fast assembly, allowing users to create new visualizations from disparate data sources in hoursor even
minutes. Users benefit from Prestos self-service BI approach, granting non-technical users access to data
with less dependence on IT. Users benefit from Prestos social integration, promoting collaboration through
sharing dashboards, leveraging others work and running apps unchanged in SharePoint, portals and mobile
devices. And, Presto offers end-to-end security preserving IT governance and reducing risk.
$11.5M
Intel Capital, Blumberg Capital,

Mayfield Fund
BigData
Arcadia [San Mateo, 2012]: Arcadia Data builds unified visual analytics and BI Platform for big data. . The
Arcadia Converged Analytics Platform unifies visual exploration and back-end data analytics in one integrated
enterprise platform that runs natively on Hadoop cluster. It converge the visual, analytics and data layers to
provide accelerated access to all of the data stored within Hadoop, and support net-new analytics on
granular datasets.It claims to have customers within the Fortune 200, with two customers using its platform
to analyze more than 100B rows stored in Hadoop.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Suites (5/8)
Company
Details
Funding
Investors
$5M
Alven Capital
BigData
BIME Analytics [Montpellier, 2009]: Bimeanalytics provides data analysis and dashboard cloud platform for
enterprise. Its main offering is cloud based data warehouse for data analysis, visualization and dashboarding.
It is founded in 2009 in Montpellier, in the South of France. It was also featured in some of the major
international tech publications including Forbes, InformationWeek, GigaOM, TechCrunch or VentureBeat.
Some of its customers include McAfee, Lenovo, Pizza hut and more. Base plan starts from $490 per month.
$3M
BigData
BellaDati [Chicago, 2012]: Belladati is a business intelligence tool with big data capabilities to perform
analysis of enterprise data and create marketing, sales,
production and financial insights and reports. It
can explore, visualize and share structured, unstructured and Big Data with 100+ data connectors; accessible
from a web browser. Some of the key Customers include RedBull, Korean Telecom, New World Resources
and NUS. Its team is mostly in Czech Republic, with HQ in Chicago.
Parastructure [San Francisco, 2012]: Parastructure builds data analysis software powered by open source
infrastructure. It offers business intelligence visualization solutions like ad-hoc analysis, reporting,
dashboards and analysis platform. Its advisers include Cloudera co-founder Amr Awadallah and investor
Steve OHara of the Valley Fund. It got acquired by dropbox.com in 2014.
$2.5M
Accel Partners
DataPad [San Francisco, 2013]: Datapad provides data preparation and visual analytics solutions. They offer
visual analysis tools to SMEs with features like custom dashboards and collaboration. Companies like
Datahero and Chart.io are its competitors. It got acquired by Cloudera.com in 2014.
$1.7M
Andreessen Horowitz, SV Angel,

Ludlow Ventures, Accel Partners,
Google Ventures
Aureus Analytics [Mumbai, 2013]: Provider of predictive analytics and big data ready platforms for insurance
companies and banks. Their platform, ASAP, allows users to create, publish and execute analytical models.
Focused on Europe & the South East Asian Market. Customers include Bharti AXA Life Insurance, Aegon
Religare Life Insurance and General Insurance Council of India among others. Headquartered in Singapore
with R&D in Mumbai. Secured angel funding of $850k from a group of individual investors through
LetsVenture.
$850k
BigData
BigData
BigData
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Suites (6/8)
Company
Details
BigData
Stelae Technologies [Chennai, 2002]: Stelae Technologies is a software vendor in the information
management sector. Its product Khemeia, which is currently licensed by some of the world's largest
publishers and BPOs helps in extracting intelligence from unstructured business data. The company is
privately funded by a network of business angels in France, UK, Switzerland and India, and has been awarded
multiple innovation grants from the French government. Generates metadata and converts it into valid XML,
HTML, PDF or XBRL to be published electronically accepting multiple input formats. The company has offices
in Chennai, London and Paris. The firms clients include Indian Air Force (with Wipro as the SI), Rolls Royce
Aerospace (UK), Wolters Kluwer (US) among others. One of the winners at IBM GEP SmartCamp India.
InsightXM [Westport, 2014]: InsightXM is a business intelligence platform that provides data integration and
visualization from unstructured data sources like email , document files as well as third party data such as
Registration, email marketing, CRM, core transaction data, mobile apps
BigData
BigData
Foresight Intelligence [Scottsdale, 2008]: Foresight Intelligence provides forecasting by combining

structured and unstructured data sources using big data technology. Real-time visualizations, financial
reporting tools, and a full alerts engine ensure that users have the most timely, accurate and relevant
information . Foresight Intelligence empowers organizations to uncover information such as correlations
between Help Desk volumes and the weather, the price of raw materials and operation schedules, or workin-progress and employee performance. Its flagship product, Foresight Intelligence Center, is specifically
designed for companies who have many different types of information distributed across diverse
departments and partner ecosystems. Developed using Microsoft Silverlight technology. Users can view
reports with a simple click and then filter the reported information by period, range of period, department
and location. The built-in drilldown capabilities provide details layer by layer all the way to the actual GL
transactions. Reports can be exported to popular spreadsheets or printed ad-hoc. With the advanced printing
controls, users can print on various paper sizes, manage margins and place additional information into
headers and footers.
Funding
Investors
Indian Angel Network, Earlsfield

Capital, Cross Border Angels, Saha
Fund
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Suites (7/8)
Company
BigData
Details
icCube [Ecublens, 2009]: icCube's Business Intelligence suite is a real-time analytical and visualization engine.
High scalability OLAP Server and Flexible BI Web Reporting's are offered in the Free Community Edition,
while additional features for dashboard and visualization tools are provided in the Corporate Edition for
complex deployments.
BigData
Yellowfin [Melbourne, 2003]: Yellowfin provides business intelligence solutions for enterprise. It offers adhoc analysis, reporting, dashboards, data discovery, storyboard, mobile BI and real-time visualizations. It has
gained expertise in embedded BI solutions. It allows multiple data sources including big data sources like
hadoop. It got featured in Gartners 2014 Magic Quadrant for Business Intelligence and Analytics Platforms.
Companies like Honda, Citi, Coca-Cola, Jetstar are some of its customers.
BigData
Dundas Data Visualization [Toronto, 1992]: Dundas Data Visualization provides data visualization and
dashboard solutions using Microsoft Silverlight technology. The companys products include Dundas
Dashboard, an easy-to-integrate, turnkey dashboard software solution that is web-based, and also runs
under SQL Server Reporting Services and SharePoint frameworks. Dashboard can be used to implement:
Performance dashboards, Analytical dashboards, Business dashboards, Executive dashboards, KPI
dashboards. It has also won numerous awards which include Best of Microsoft Tech Ed 2010, and Deloitte
and Touche Fast 50 and Fast 500.
BigData
BigData
Jinfonet Software [Rockville, 1998]: Jinfonet Software provides business intelligence solutions for
enterprise. Its flagship product JReport is a Java reporting solution. It offers ad-hoc reporting, dashboards and
embedded analytics features. It accepts a wide range of data sources including big data sources like cloudera.
Some of its customers include Visa, Bank of America, BMW, Verizon, JPMorganchase and more.
InetSoft Technology [Piscataway, 1996]: Inetsoft provides java and web-based business intelligence
software for reporting, analytics, dashboards, and visualization, combining disparate data sources in real
time. Its patent pending Data Block technology enables reuse of queries and a capability for end-user
defined data mashup. It supports big data sources like Hadoop. InetSoft solutions have been deployed at
over 3,000 organizations worldwide, including Fortune 500 companies, spanning all types of industries.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Suites (8/8)
Company
Details
BigData
TARGIT [Hjorring, 1986]: Targit provides BI solutions for enterprises. It has over 18 years of experience in BI
and analytics segment and currently their flagship product is TARGIT Decision Suite which offers dashboards,
self-service analytics, reporting, mobile capabilities, and data-discovery technology on its platform. TARGIT is
a gold Partner of Microsoft. Gartner has included TARGIT in the "Magic Quadrant for Business Intelligence
Platforms as a Niche Player. TARGIT was founded in 1986 and has worked with Business Intelligence since
1996. TARGIT Headquarters is located in Denmark with TARGIT subsidiaries located in Tampa, Florida and
Boston, Massachusetts. There are distribution offices in more than 10 countries worldwide.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Mobile BI (1/3)
Company
Details
Funding
Investors
Roambi [Solana Beach, 2008]: Roambi is a mobile business software productivity suite developed by
MeLLmo Inc. that helps organizations to transform their business data into interactive visualization for easy
understanding and selective access of the business activity (app + web)within the organization. Roambi uses
information from customer's data and CRM software to create cloud hosted presentations. Roambi Card
View is a product of Roambi which acts as a mobile dashboard to gather metrics from different data sources
into a single custom display. Raombi flow lets businesses create live reports around visualizations giving
meaningful insight to a case study. It has IBM, Amazon, Microsoft as its partners and customers include sony,
box, Airbnb, costco etc.
$50.35M
Sequoia Capital
ChartCube [San Mateo, 2013]: Chartcube is a business freemium product that allows people to review, share
and discuss data on mobile. Most of enterprise data is reviewed in Excel, shared through Excel or Powerpoint
and discussed on Email. Chartcube allows business users to review data on the go. It can be used to drive
business insights out of data to make data driven decisions.
$4.5M
Shasta Ventures
Databox [Boston, 2012]: Databox is a mobile-only executive business dashboard. Enables users to get realtime analytics of a company's performance on a mobile phone. Databox can connect to any data source, from
cloud services to custom databases, excel files or even BI tools. Available only in the Appstore. DataBox,
formerly Zeppelin, won the SAP Best BigData Startup award at the DEMO conference in California
$3.7M
Founder Collective, Accomplice VC
Metricforce [Mountain View, 2015]: Metricforce claims to be an AI enabled mobile first BI technology which
uses Big Data to help manage business metrics from one place. The founder has worked previously with IBM
and VMWare.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Mobile BI (2/3)
Company
Details
Transpara [Pleasanton, 2005]: Transpara offers real-time mobile BI software that reads existing data sources
and delivers KPIs, scorecards, analytics and alerts in real-time. It is an enterprise server application that
delivers secure, real-time data from almost any source to mobiles and web browsers without creating a new
master source of data.
MOrgchart [Singapore, 2013]: MOrgchart turns organisation charts into powerful communication structures
by addressing three major problems. Orgcharts gets obsolete fast, are difficult to share and are inconsistent.
Using MOrgchart, an organisation chart can be rapidly created and shared with others. MOrgchart is useful
for HR department to maintain and communicate information on company structure, project and team
leaders for documentation, sales teams to understand their customer's and prospect's structures and
organisations to share its hierarchy with partners and customers. Product of Singsys Pte. Ltd.
Datazen Software [Toronto, 2002]: Datazen is a mobile business intelligence and data visualization service.
It allows businesses to create mobile dashboards from data in Microsoft Excel, but also from other cloud and
enterprise database sources. To run Datazen, enterprises need to run Windows Server, IIS and .NET behind
their firewalls, as well as Datazens server software.The company offers apps for Windows, Windows Phone,
iOS, Android and the web. It got acquired by Microsoft and will be rolled out with Microsoft SQL Server
Enterprise Edition (version 2008 and up).
State Signal, Inc. [Houston, 2013]: State Signal is a mobile first, enterprise technology company focused on
delivering Business Analytics and Intelligence on a SaaS Platform. Products include Sales Analytics , Human
Resources Analytics , Finance Analytics, Supply Chain Analytics, Projects Analytics.
MyBI 2Go [Johns Creek, 2013]: MyBI 2Go Snap for those users who want a quick solution to providing a
limited amount of content to their mobile device users without having the complexity of managing a large
and often unwieldy enterprise-class BI server. MyBI 2Go Enterprise for those organisations who either
already have an enterprise-class BI server such as SAP Business Objects, Oracle or Microsoft Sharepoint or
whose requirements are such that they need all of the features provided.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Mobile BI (3/3)
Company
Details
andara.bi [Madrid, 2011]: Andara is a mobile performance management app for iPad and PC that offers
business intelligence solutions through collaborative dashboards and visualizations. Some of the features is
offers include custom dashboards, collaborative analysis platform, cloud based deployment, pre-built
template marketplace by roles and by industries to improve the decision making process. The vision of
andara is to democratize the use of BI in all companies, including SMBs. It got recognized by Gartner as "One
of the Performance Management apps in the Emerging Technology of Mobile BI"
Enterprise Signal [Sunnyvale, 2010]: EnterpriseSignal cloud provides a hybrid platform to mobile enable your
entire Business Process (BI, Transactions, Multimedia, Offline). It leverages enterprises current infrastructure
in cloud/ on-premise systems. Integrates data from multiple sources inside the mobile client natively and
provides business intelligence solutions. Named Finalist for TiE50 Awards program, 2014.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Visualization Tools (1/23)

Company
Details
Funding
Investors
EdgeSpring [San Mateo, 2010]: Edgespring provides BI solutions for enterprises. The companys business
intelligence and analytics platform enables you to quickly obtain business information from any size,
structure or data without having to depend on data analysts or information technology professionals.
EdgeSpring says the platform enables users to drive timely decisions by asking and easily answering first and
second order questions across structured and semi-structured data. It got acquired by Salesforce in 2013.
$12.7M
Kleiner Perkins Caufield & Byers,

Lightspeed Venture Partners
Indicee [Vancouver, 2006]: Indicee helps business users to consoldiate, analyze and share business data in an
online application. It specializes in cloud based BI analysis and visualization solutions for enterprise. It has
developed a business intelligence platform combined with a social networking environment that allows
business users to collaborate and make decisions with their data - inside and outside the company firewall.
Some of its customers include Maxim Integrated, Princeton, Financial Systems, TalentPlus, OpSource,
Symmetrics, Food Perspectives Inc and more. It was acquire by Dun & Bradstreet (D&B) on April
29, 2014.
$6M
Granite Ventures, Yaletown Venture

Partners
Izenda [Atlanta, 2002]: Izenda, L.L.C., is a privately held, Atlanta-based software company. It provides
Embedded BI, visual, analytics and self-service reporting software for SMEs. It provides business intelligence
visualization software for data discovery via an HTML5 and .NET model versus a developer-oriented,
desktop-based environment. Current customers include Oracle, Infor, CDC, Volvo, US Navy, and Thomson
Reuters. In 2009, Izenda was one of the first applications on the Microsoft Azure platform
$3M
Hawthorne Capital
Grow [Provo, 2014]: Grow.com provides cloud based business intelligence visualization solutions for small
and medium sized enterprise. It provides customizable dashboards by taking data from different enterprise
applications. Its service allows companies to readily access the data in more than two dozen common tools,
including Salesforce.com, Zendesk, QuickBooks, and others. It offers 100+ metric templates using all the
existing enterprise applications. Its pricing starts from 299$ per month for the starter pack.
$1.5M
Pelion Venture Partners, Kickstart

Seed Fund
Sweetspot Intelligence [New York City, 2012]: Sweetspot intelligence is a BI solution focussed on marketing
teams, agencies and media industry. It integrates data from multiple sources to creata management score
cards; incorporates a workflow system to facilitate group decision-making and tracking of its impact on
business metrics. Offers predictive modeling and enterprise-grade scalability. Over 5,000 active users from
more than 80 countries including P&G, RedBull, Volkswagen, Vodafone, Philips among others.
Headquartered in New York, has offices in Sao Paulo, Barcelona and London.
$1.4M
Inveready Technology Investment

Group
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
DrivenBI [Pasadena, 2006]: DrivenBI, LLC provides full life cycle development of business intelligence (BI)
products. It uses an Intelligent Data Management System (iDMS) to help organizations sort through all
possible BI features and functions such as color-rich graphics, trending analysis, reporting, and dashboards
monitoring performance, as well as options for scheduling, distribution, and security. It currently has over
250 customers spread across the globe from industries like Airlines, Automotive, e-Commerce and more.
$1.23M
ClicData [Lille, 2008]: ClicData provides BI visualization solutions. It offers customizable dashboards, pre-built
visualizations and collaboration features for better data driven decision making. It takes data from different
different enterprise applications like dropbox, googledrive, google analytics, mysql and more. It claims to be
used in 30 countries by over 12,000 users and processes 35,000 data sets and publishes over 50,000
dashboards each and every day.
$1M
Ducksboard [Barcelona, 2011]: Ducksboard provides business intelligence visualization solutions. It connects
to different SaaS apps like GoogleAnalytics, Mailchimp, Twitter, Zendesk and provides custom dashboards
with real-time tracking features. It also offers embedded analytics features and users can access metrics in
real time from web browser along with the ability to generate email reports, download Excel and PDF files.
The pricing starts from 19$ per month for basic features.
560k
Happy Metrix [Zwevegem, 2012]: Happy Metrix lets users create dashboards that visualize real-time data
from disparate online services. It offers data widgets, pre-built dashboard templates for creating custom
dashboards, data exporting and mailing features, live dashboards and mobile/tablet based compatibility for
on-the go dashboard viewing. Pricing starts from 15/month and it has integrations with various cloud based
services like Google Analytics, Facebook, Twitter and more.
$136k
StatsMix [Boulder, 2009]: StatsMix provides BI visualisation tools with embedded connectors which track
and chart all important KPI metrics. StatsMix allows customers to quickly track internal metrics and
automatically monitor social media, analytics, support systems, and many more popular services to gain
business insights.
$12k
Investors
Kibo Ventures
Techstars
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
Metricly [San Francisco, 2009]: Metricly helps small businesses and startups create easy-to-use dashboards
to track their key metrics and better understand their business. It aggregates the actual data from financial
systems, web analytics, and other sources, then provide simple tools to create custom graphs and
dashboards based on that data. Currently, it lets you connect with existing data sources, such as Google
Analytics,Salesforce.com, and Intuits QuickBooks. It got acquired by appglu.com in 2012.
KickLabs
Fivetran [San Francisco, 2012]: Fivetran provides data analysis for companies. It is a cloud middleware that
integrates data from various SaaS services and databases into a single data warehouse. Companies can drag
and drop multiple XLSX or CSV files into project. End users use their spreadsheets as databases, and Fivetran
acknowledges this by combining SQL-like queries with standard spreadsheet functions and statistical tools
that are familiar to users of more advanced tools like Matlab. It offers integrations from other cloud services
like Salesforce, Mailchimp, Zendesk, Stripe, Jira and more.
Y Combinator
Statwing [San Francisco, 2012]: Statwing provides web-based statistical analysis software. Users can upload
spreadsheets into it and perform the required analysis for drawing business insight. It offers various charting
and dashboards for better reporting. Companies like amaze, UCSanDiego and zoho are some of its
customers.
Y Combinator
Strategy Companion [Irvine, 2001]: Strategy Companion is a business intelligence solution provider. Its
flagship product is Analyzer with Analyzer Enterprise being the on-premise BI solution and Analyzer SaaS
being the on-cloud BI solution capable of ad-hoc, self-service reporting, analytics, data discovery and
dashboards. It also offers OEM and Mobile BI solutions. It was founded in 2001 and has over 1,600 customers
and is a Microsoft Gold Certified Business Intelligence partner. Companies such as Walmart, Nissan,
LexisNexis, Honeywell, LOreal, Eli Lilly, DataQuick, Honda, and 7-Eleven are some of its customers.
Dimensional Insight [Burlington, 1989]: Dimensional Insight is a provider of integrated business intelligence
(BI) and performance management solutions for enterprise with data-driven decisions-making abilities.
Dimensional Insight's BI platform, The Diver Solution, delivers performance dashboards, self-service
reporting, ad hoc analytics, and data integration capabilities. It also offers applications that manage common
business challenges such as compliance, performance analysis, and business process optimization. It has over
2,600 customers in 31 countries world wide.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
ClickBase Corporation [Jacksonville, 1997]: ClickBase offers BI analysis and visualization solutions for
enterprise. It offers pre-built solutions and role specific solutions. Some of the features include data
centralization, reporting and custom dashboards. Some client include Hampton forge Ltd, Serigraph,
Smashbox Cosmetics and more.
Phocas Software [Coventry, 1999]: Phocas provides BI analysis and visualization solutions for enterprise. It
offers three deployment options: on-premised, hosted by Phocas Private Cloud, and SaaS. Some of the
features include mobile module, reports, geo-spatial analysis and custom dashboards. Its customers include
Bowens, Cooldrive Distribution, Monument tools, Philips Home Healthcare Solutions and more.It claims to
have an annual turnover of over $20 million.
GoPlan [Redmond, 2015]: Goplan provides BI data discovery and integration solution from CRM, Financial,
Payroll, or Operational systems. Data from the company CRM, Data Warehouse and the General Ledger can
be combined in one place.Dozens of graph and color options, secondary axis and trend indicators can be
created in one dashboard.
Venngage [Toronto, 2012]: Vennage provides various visualisation tools such as pie charts, mapps, bar
graphs .trend graphs etc that can be used to build a customized dashboard. Traditional analytics solutions
are designed for use by analysts and IT professionals. This gives end user to create content in multitude of
way irrespective to use case.Reports can be exported as pdf/png and shared on social.
Flex Business Intelligence [San Francisco, 2014]: Flex Business Intelligence delivers true self-service analytics
and reporting in an integrated environment. Flex BI leverages the existing BI platforms (Tableau, Cognos,
Qlik, etc.) to provide industry solutions in finance, education, healthcare, and more.Users can use slicing and
dicing functionality to discover information.Then data can be tranformed into charts and graphs and custom
dashboards can be created.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Highcharts [Sogn, 2006]: Highcharts is a charting library written in pure JavaScript, offering an easy way of
adding interactive charts to your web site or web application. Highcharts currently supports line, spline, area,
areaspline, column, bar, pie and scatter chart types.
getDataforce.com [ , 2015]: DATAFORCE is the cloud software analytics (BI&A) that provides connectors
to various third party apps like salesforce and a dashboard for data visualization.
Zoho reports [Pleasanton, 1996]: Zoho reports is a comprehensive reporting and dashboarding tool. Users
can upload and synchronize data easily from spreadsheets, files, URLs, databases and hosted/traditional
applications. It support analysis of operational data like sales, marketing, finance, customer support and
tracking KPI's.
Global Innovation - [New York City, 2014]: Global Innovation provides business intelligence tool to find,
analyze and engage early stage, European companies belonging to innovation sectors. It is built on a Big Data
platform that leverages machine learning, semantic analysis, and natural language processing tools for
capturing, augmenting, cleaning, searching, visualizing and sharing company information.
Solver [Los Angeles, 1996]: Solver is the provider of self-service business intelligence and performance
management solutions for reporting, budgeting, dashboards, data warehouse, and collaboration. It is a
comprehensive business intelligence tool. The BI tool gives users insights into their data, including budgeting,
reporting, data warehousing, and interactive dashboards. Features include Out-of-the-box integration with
Sage MAS 500, X3, Epicor Prophet 21, SAP Business One, and Microsoft Dynamics AX, GP, NAV, SL and CRM.
Users can use Dashboards to visualize trends, analyze data, comprehend mission-critical information, and
more.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
MITS [Seattle, ]: MITS Distributor Analytics is a comprehensive BI solution designed for wholesale
distributors that use ERP and other business systems. The platform lets users analyze data and decisions that
impact sales, accounts receivable, inventory, purchasing decisions and other details of wholesale businesses.
Features include more than 200 standard and customized reporting options, Built-in functionality for
answering common distributor questions, Custom dashboards and scorecards for giving at-glance insights
into data.
Xtraction [Hawthorn, 2012]: Xtraction solutions offers data reporting and dashboards for businesses. It
offers drag-and-drop actions, point-and-click controls, and interactive dashboards. Xtraction is a self-service
BI solution for managing business. Users can generate analytics, create comprehensive and customized
reports without any specialized knowledge or tech skills. Features include pulling data from multiple sources
into one chart, Real-time analytics and option to access data and dashboards from anywhere, via the iPad
app. It offers a free trial.
DBxtra [Lakeland, 2004]: DBxtra is a simple reporting that anyone can create, no design or IT knowledge
necessary. The platform utilizes interactive dashboards and web-based reports to deploy, manage and share
ad-hoc data reporting. Some features include publishing and sharing reports securely via any web-based
browser. First time users can create fully featured reports in less than an hour. Free trial of DBxtra Designer
starts at $490.
StatSilk [Melbourne, 2009]: Statsilk offers free and paid web-based, desktop and mobile app software to
create visualizations, graphs and interactive maps. Their products include StatPlanet to create interactive
maps and graphs to visualize location-based statistical data and interactive infographics and StatTrends to
create and embed interactive charts and graphs. Its clients include Fortune 500 companies, UN agencies,
governments on over 50 countries. StatPlanet won the World Banks Apps for Development competition.
Infocaptor [Pittsburgh, 2006]: InfoCaptor offers online dashboards mainly for Social Media Analytics and
Business Intelligence. Users can build executive dashboards, monitor KPIs and Scorecards. It has a drag and
drop interface. Data sources include microsoft excel, Microsoft Access, Google Spreadsheet, Oracle, MySQL,
PostgreSQL, SQLite and contents of Web Services like Google Analytics, Github, Twitter and more. Pricing
starts from $39/month.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Screenful [Helsinki, 2013]: Screenful is a set of dashboards for keeping teams constantly informed of their
progress. It is accessible through smartphone or tablet. It is aimed to improve communication between all
stakeholders in Agile development including Scrum Masters, developers, Product Owner, QA, and even the
customer. It has integrations with Trello, Pivotal Tracker and Atlassian Jira.
iDashboards [Troy, 2003]: iDashboards offers business intelligence visualization solutions for enterprise. It
offers ad-hoc reporting, visualizations, custom dashboards and collaboration features. It connects with
enterprise applications like Google Analytics, Salesforce and Facebook. Companies like Now Foods, Boone
Hospital, Whirpool are part of its 2000+ customer base spanning 40+ countries. It caters to sectors like
Education, Financial Services, Health Care, Retail and more. It is part of iViz group.
Activecell [ , 2010]: Activecell provides business intelligence solutions for SMBs. It provides dashboards,
visualizations, ad-hoc reporting, analysis and a BI platform for SMBs for making data driven decisions. It
connects data for drawing business insights from various enterprise applications like Google Analytics,
Quickbooks, Salesforce, Xero and more.
Contiamo [Berlin, 2012]: Contiamo is a SaaS analytics solution that integrates data from multiple sources
into one place, providing its users with a tool to explore and monitor data from the convenience of their
browser. It wants to make the process of consolidating and evaluating data sources easier and more efficient.
It helps create ad-hoc reports with metrics from different data sources and generate drag-and-drop
visualizations.
Clear Analytics [New York City, 2012]: Clear Analytics is a BI solution which enables users to perform data
analysis and visualization functions on excel. It can consolidate data from various applications used by
multiple departments and allows collaborative feature for centralized workflow.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
$17M

Pritzker Group Venture Capital,
Montgomery & Co
Reporting Tools
Graphiq [Santa Barbara, 2009]: Graphiq (Formerly FindTheBest) is a data aggregation and visualization
company. It collects, structures, and connects the public data to give people all the information for research.
Users have access to information on hundreds of topics, from colleges to smartphones to dog breeds, helping
them make the best, most informed decisions possible. Currently offering 18 vertical search engines and a
library of 10 billion plus interactive Graphiq visualizations.
$10.8M
Plug & Play Ventures, Anette Miwa

Dimmen
Reporting Tools
iCharts [Sunnyvale, 2008]: iCharts provides standard reporting from Netsuite and Salesforce, web based
apps and structured data sources for interactive chart creation and social sharing. Its offerings range from
free consumer subscriptions to high-end business subscriptions. The companys vision is to empower the
world to explore and share data by enabling the free flow of visual data among data owners, media, business
and consumers. Founded in 2008, its customers include Fortune 500 companies and the market research
firms that serve them.
Datahero [Palo Alto, 2011]: Datahero provides data visualization solutions for enterprise. It combines data
from different business services and application used in an enterprise to provide a combined picture for
analysis. Some of the services it connects with include Salesforce, Stripe, MailChimp, Dropbox, Box.net and
more. Its premium subscription starts from $49 per month.
$10.2M
Foundry Group, Neu Venture Capital
Periscope, Inc. [San Francisco, 2012]: Periscope offers data visualization solutions. It plugs directly into
databases and lets users run analysis. It does not require any ETL to be done on the data. Users can use its
SQL editor which has snippets, views and more. Customers include American Red Cross, The Climate
Corporation and more.
$9.5M
DFJ, AngelPad, Susa Ventures,

Expansion Venture Capital, SV Angel
Semantra [Addison, 2003]: Semantra makes it possible to have an intelligent conversation with your
enterprise databases, immediately improving the value of critical business applications like CRM, BI and ERP
solutions. Semantra extends traditional BI and enterprise search applications by empowering users to quickly
and easily access precise, critical information contained in enterprise databases through a familiar search box
and using the language of your business.
$9.1M
Reporting Tools
Reporting Tools
Reporting Tools
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
$7.9M
Reporting Tools
Klipfolio [Ottawa, 2001]: Klipfolio provides data visualization solutions to SMEs. It offers dashboard that is
cloud-hosted, web and mobile accessible. It helps users gain better visibility of real-time business information
for more informed decision-making. It connects with over 100 public and private APIs, SQL servers, shared
drivers and custom services. Companies like Google, Yahoo, avaya, Ikea, Aviva and Alstom are some of its
customers.
Business Development Bank of

Canada, BOLDstart Ventures, Mistral
Ventures, OMERS Ventures, Code
Cubitt
$3.8M
First Round Capital
Reporting Tools
Metric Insights [San Francisco, 2010]: Metric Insights Push Intelligence platform connects to existing
business intelligence tools, big data and SaaS applications and provides business insights. It delivers a
patented KPI warehouse, collaboration and notification technologies thats lets users know the reasons for a
change in KPIs. It offers three products KPI Warehouse, Push Intelligence and Javascript Charting. KPI
Warehouse is designed to store KPI data, Push Intelligence platform is built upon KPI Warehouse technology,
which is optimized to deliver KPIs to specific users under specific conditions along with rich metadata that
provides context.
$3.3M
Cloud Apps Capital Partners
Reporting Tools
Dasheroo [San Francisco, 2014]: Dasheroo is a business dashboard provider for small and medium-size
businesses as well as agencies and enterprises.Users can access and collaborate on a dashboard to monitor
their metrics across the numerous business applications they regularly use, including web analytics, social
media metrics, marketing, CRM, and sales. A user can have multiple dashboards as well as multiple insights
within each dashboard. Currently, the company connects with leading applications including Google
Analytics, Facebook, Twitter, Google Sheets, Facebook Ads, Emma, Google Adwords, YouTube, Instagram,
LinkedIn, VerticalResponse, Mailchimp, Constant Contact, Survey Monkey and also offers RSS feeds as well.
Businesses can access more than 100 pre-built insights.
$1.8M
Index Ventures, 500 Startups, DN

Capital
Reporting Tools
Geckoboard [London, 2010]: Geckoboard is a hosted status board that collects business information from
many online services and customers own data sources, summarises it to distill the key messages and displays
it in a way thats easy to understand and interpret. Businesses use status boards to pull important
information locked up in disparate services together into one place to give a real-time status on the health of
all aspects of the business. Companies like Nike, BBC and Decathlon are some of its customers.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
$1M
Z80 Labs Technology Incubator
Reporting Tools
Decision Pace [Buffalo, 2009]: Decision Paces part of Z80 Labs, is a web application generates intelligent
data visualizations on-demand. Decision Pace creates real-time web analytics from raw data.Does not have
data Integration tool but directly connect to data sources on the fly and provides visualisation. It is used by
businesses, partners and developers across Industries include accounting, health insurance, manufacturing,
logistics and Internet software. Also, Decision Pace's SaaS model includes a marketplace so clients can
purchase pre-built applications supplied by Decision Pace, partners or even the clients themselves
Sqreem [Singapore, 2006]: Sqreem is a big data insights platform that maps human behaviour across a
market or language. Sqreem collects large data from different points under security regulations and
synthesize them into a coherent model providing insights on relationships of people, place, events, and the
connection of the time and space between them. It has a flagship product POLE - Pattern of Life Experiences.
$1M
$550k
Wisconsin Investment Partners, Serra

Ventures, BrightStar Wisconsin
Foundation Inc.
Reporting Tools
Beekeeper Data [Madison, 2014]: Beekeeper Data provides a reporting platform that lets businesses quickly
and easily send beautiful reports to their customers via email. The platform connects to NoSQL databases like
Hadoop, and Spark, as well as traditional datastores like MySQL, Amazon Redshift, and Microsoft SQL Server.
By using Beekeeper Data, businesses can iterate on report ideas, debug data issues, and deploy reports to
customers that are easy to maintain, adapt, and track. Beekeeper Data graduated from gener8tor Milwaukee
in 2014.
$500k
SV Angel, Y Combinator
Reporting Tools
Leftronic [San Francisco, 2010]: Leftronic is a Y Combinator-funded company that develops a web-based
real-time dashboard application for monitoring a companys KPIs. Its business dashboards retrieve a
companys metrics from popular services such as Google Analytics, Twitter, Zendesk and others, as well as
receive custom metrics through a super-simple API. Companies like Nike, Autodesk and Vodafone are some
of its customers. Its service costs $42 to $250 per month, depending on how many separate dashboards a
company wants to set up.
Getbulb [Dublin, 2011]: GetBulb provides a web based reporting tool to create infographies on the fly. users
can upload data from the existing system and create infographies. These data visualisations can be used for
designers, data analysts, marketers, and Journalists.
65k
DFJ Esprit, Startupbootcamp
Reporting Tools
Reporting Tools
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Factivate [Durham, 2015]: Factivate provides BI tool for sales and marketing organizations providing data
aggregation, visualizations and alerts. Factivate work on Excel format and pull cloud-based data into a simple
familiar excel interface for analysis and manipulation.
Reporting Tools
Reporting Tools
Reporting Tools
Reporting Tools
Visual Mining [Rockville, 1997]: Visual Mining is a trusted provider of dashboard and data visualization
software. The NetCharts solutions is web-based dashboard software enables end-users to monitor
dashboards and KPIs to better analyze and understand actionable business information through devices
including mobile devices and tablets (iPad, iPhone, and Android).
Visual.is [Quebec City, 2014]: Visual.is provides tools for creating charts, reports and dashboards. Users can
chose from many visualisation patterns including ie Chart, Line Chart, Area Chart, Bar Chart, Column Chart,
Donut Chartand and share the reports with teams. Online dashboard can be used to access widgets, text,
data, filters, charts, gauges and share buttons all in one place.
ChartBlocks [London, 2014]: Chartblock is a reporting tool with customization chart types. Users can upload
structured data on its SaaS platform and use the pre built templates to visualize on the go. The embedded
code can be used to put the charts on the webpages. The ChartBlocks API can be used to quickly and easily
create charts and embed it in the web applications and websites.Using the chart API users can create, modify
and delete datasets, push data or files to datasets, stream live data, pull raw data and design, create, modify
and delete charts as SVG, PNG, JPEG or PDF.
Sherlock [Provo, 2015]: Sherlock is a web based reporting tool which provides over 150+ connectors to
connect data on the fly from various web based applications like google sheets, quickbooks, google adwords,
oracle , teradata including bigdata engines like spark.
Reporting Tools
Funding
Investors
Cofounders Capital
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Reporting Tools
ReportGarden [Hyderabad, 2013]: ReportGarden helps online ad agencies create analysis and performance
reports for their clients. They do this by linking with their adwords, analytics, bing ads accounts using APIs
and loading data into their reports. Their product offers deep segmentation and filtration of the data from all
the ad services(Adwords, Analytics, etc). It offers this white-labeled service through various plans starting at
$40 per month going up to $400 per month. Part of Startup Chile accelerator program.
Reporting Tools
Kilometer.io [Herzliya, 2015]: By using a piece of javascript snippet, it captures user interactions on web and
mobile and automatically creates business real time dashboards showing important SaaS metrics like
acquisition - analysis across marketing campaigns, retention - retention and conversion rates by usage level
analysis, Also provides Financical metrics measurements like ARU, MAU. Its in beta phase as of Oct 2015.
Reporting Tools
FusionCharts [Kolkata, 2002]: FusionCharts, part of InfoSoft Global (P) Ltd., provides data visualization
products for entreprises. FusionCharts' flagship product FusionCharts Suite XT helps create charts, gauges
and maps and works across various web and mobile platforms. FusionCharts is used by various Fortune 500
companies and the Federal Government of United states. FusionCharts has over 25,000 consumers across
118 countries, has had over 7,50,000 downloads of its product, employs 70 people
Reporting Tools
Naveego [Traverse City, 2014]: Naveego is a web based BI tool that is suitable for SMBs. The tool works with
RDBMS systems. Features include basic automated reporting and dashboard monitoring. It includes a built-in
data warehouse, dashboards, analytics and reports, allowing businesses to manage by the metrics without
having to integrate multiple solutions. Naveego master data management offers near real time
synchronization of data. It includes advanced algorithms to cleanse, match, and merge data so businesses can
rely on reports and inquiries.
Reporting Tools
Vizydrop [Belarga, 2015]: VIzydrop is a visualisation and discovery tool that enables automatic chart
suggestions reduces creation time using an intuitive editor inlcuding advanced data visualization techniques
like facets and bins . It supports various formats like CSV, JSON, Excel- Export data from popular apps (Google
Sheets, Dropbox, Jira, Trello and others) or create a custom data source connectors .
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Reporting Tools
Zinnia Systems [Bangalore, 2009]: Zinnia Systems is a provider of the integrated suite, Zarada, for
communication service providers for operations such as customer management, revenue management,
service fulfilment and business analytics. With flexible automation of customer interactions, real-time
analytics on customer behaviour and high-performance charging system, Zarada enables communication
service providers to drive profitable growth through operational excellence in customer facing processes as
well as core revenue management functions. Has customers like Virtusa, Mindtree, Motorola, Infosys, Wipro
etc.
Reporting Tools
BDI Systems [Bangalore, 2008]: Analytics firm offering expertise in data visualization, business intelligence
and data-driven decision tools for enterprises. Offers BI visualization framework for viewing reports and
charts of business data which can be customized based on individual needs. Products include HTML
dashboarding framework, education analytics platform for institutions, tower infrastructure management for
telecom industry players. Customers include MuSigma, Aircel, SAP, Mindtree, Symantec, Wipro among other
big players. Has 650+ clients.
Vizolay [Bangalore, 2015]: VIZOLAY is a combined data visualization and analytic platform for users to create
infographics from diverse data sources and enable outputs in multiple forms. Yet to be launched as of
November, 2015.
Reporting Tools
Reporting Tools
Track Metrics [Yorkshire, 2015]: Track Metrics Ltd is an IT software provider with expertise in turning
business data into information and metrics that can be used to optimise business performance and informed
decision. Its products and services integrate and analyse business data to produce real-time information
that is presented through dashboards and reports, and can be used to trigger alerts.With IM intelligence
module the software learns from the data processed to refine the information and, therefore in reporting
business metrics in a real-time way.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Visualr [Delhi, 2014]: Visualr (product of StepOutSolutions) is a data visualization tool that allows users to
convert structured data into pie charts, pacing charts. Data can be entered from multiple data sources. Is
offered as a desktop version (INR 45K) as well as a online version (INR 180K).
Reporting Tools
Rix Adhoc [Margao, 2013]: A web based reporting tool that can be embedded within a web application for
users to create self service reports and analyze data. Features include report designer, multi tenancy,
integrated security, exporting and a report management system. Product of Teknorix Software.
Reporting Tools
Caxpy [Bangalore, 2012]: Caxpy is an online data visualization software for users. Features include D3 based
charts, dynamic queries, real-time reports, dashboards and easy-to-learn guide. The report data is based on
SQL queries, it supports all the major SQL databases like MySQL, PostgreSQl, Oracle, H2Db, HSQLDB etc
Reporting Tools
Reporting Tools
Infactum [Hyderabad, 2014]: SaaS platform that provides visual insights and analytics for business data.
Provides automated charts, drag-drop interface for analytics of datasheets, google like interface to post
queries and get visual results. Has offices in Los Altos, CA and Hyderabad, India. Product of Savitar Research
Group.
DataLion [Munich, 2014]: Datalion is a BI reporting tool which provide visualisation solutions for marketing
,sales and media clients.DataLion offers visualizations such as networks, heatmaps, bubble charts, chord
diagrams and maps it can even integrate your own custom chart types.
Reporting Tools
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Reporting Tools
Datmachine [Petrozavodsk, 2014]: Datmachine is a business intelligence solution that enables to measure,
manage, and analyze the performance of SaaS startups. 1. Forecast. Visualize the future direction and
growth of your company. Recognize emerging trends and patterns within your particular industry. 2. Plan. Set
realistic and actionable goals that will steer your growing business in the right direction. Our intelligent
system will help you to stay organized and be focused on what matters. 3. Control. Make better decisions
with greater speed and confidence based on performance indicators relevant for your company. Monitor the
execution of plans and adjust activity and objectives to achieve strategic goals. 4. Analyze. Take advantages
of Big Data techniques to analyze the performance of your company from various points of view and find out
how your company deviates from the plan and most importantly why.
Reporting Tools
JodiSoft [Boston, 2014]: Interactive business intelligence and analytics platform to create and embed
reports, charts, dashboards and other analytics tools shared across the organization entities such as
investors, marketing, sales, and more. An organization can discover and present the story behind the data in
an interactive way. Launching in 2014.
Dark Data Consult [Bangalore, 2015]: Building a platform to extract, explore, evaluate, analyze, predict and
visualize data. Yet to be launched as of July, 2015.
Reporting Tools
SemanticTool [Kiev, 2015]: SemanticTool is a web-based tool for quick data analysis with pivot tables and
semantic queries. Key features: ad-hoc pivot table reports, semantic search, export to CSV/Excel/PDF, export
to offline (local) cube (.cub file).
Reporting Tools
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
NeemWorks [Lagos, 2013]: NeemWorks provide BI and analytics solutions for SMB companies. The company
claims to focus on machine learning algorithms to provide insights and relationship .Neemworks currently
operates in Lagos Nigeria.
Reporting Tools
Reporting Tools
Data Decision [Rio De Janeiro, 2015]: Date Decision is a BI solution for SMBs providing visualisation from a
limited connection available such as SQL Server, MySQL, SharePoint, text files, Microsoft Access, Microsoft
Excel. Various objects, such as OLAP cubes, interactive graphics, text, link text, images and shapes can be
added to panels
Serenytics [Paris, 2015]: Serenytics provides dashboards creation tools for 9/month. It does not require an
IT infrastructure , instead users can plug in the data in Serenytics and extract the most valuable information
from it.
Reporting Tools
Reporting Tools
Reporting Tools
Cerebrate [Santa Clara, 2005]: Cerebrate is a cloud based platform for unifying all information. Allows users
to visualize data from various sources and create integrated dashboards. Houses a data harvesting system
which syncs data in real-time and helps in extraction of meaningful data. Can be integrated with ecommerce
and CRM platforms. Also offers a Tally ERP reporting solution which extracts business reports for effective
decision making.
Cyfe [Framingham, 2012]: Cyfe is an all-in-one dashboard to monitor and analyze data found across all
online services like Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, WordPress,
Zendesk and Twitter from one single location in real-time. Cyfe delivers to more than 60,000 customers with
100+ widgets available to integrate It mainly caters to the SMB market.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
Visual Analytics
Mezzure Software [Sunnyvale, 2009]: It is a cloud based platform which provides business intelligence and
analytics for enterprises. It has an unique set of UI based question modelling, plug and play analytics tools
and data requirement analytics tools. All data and resources are controlled through central graph logic based
controller which makes the necessary changes on dimensions and metrics across the data 2 information stack
based on rules, reduces cost of implementation, change management and maintenance. Founder is from IIT
B, IIM B background.
Visual Analytics
Exago [Shelton, 2006]: Exago provides ad hoc reporting, dashboarding and analytics solution that integrates
seamlessly with web-based applications. Its full-featured Business Intelligence solution allows non technical
staff to create reports and dashboards without help from IT. Exago provides advanced features such as
interactive data visualizations, geo-maps, drilldowns, data merging into predefined PDF, RTF and Excel
templates, and user-defined formulas. Exago supports Chrome, Internet Explorer, Firefox, and Safari as well
as iPad, iPhone and Android Mobile.
$96M
First Round Capital, PivotNorth

Capital, Redpoint Ventures, Kleiner
Perkins, Redpoint, Meritech,
Sapphire Ventures, Meritech Capital
Partners
Modelling language
Looker [Santa Cruz, 2011]: Looker provides BI analysis and visualization solutions for enterprise.It is a webbased business intelligence platform that has developed a new data description language called LookML.
With LookML, analysts can create and curate custom data experiences so any employee can explore and
utilize the data of relevance to them. Looker integrates with a number of the more popular modern
databases including Amazon Redshift, Teradata Aster, HP Vertica, Greenplum, Impala, Bigquery and Spark.
Looker is being used by customers such as Yahoo !, Warby Parker, Asana,Instacart, Docker, Venmo,
Upworthy and Gilt. It claims 400% annual growth and a customer list of 250 individual organizations.
$41.5M
Sequoia Capital, Viola Group
Modelling language
Pyramid Analytics [Amsterdam, 2008]: Pyramid Analytics is a provider of business intelligence applications.
Its enterprise business intelligence Office (BI Office) suite, offers integrated reporting, analytics , dashboard
functionality, data modelling and collaborative BI. It also offers data integration with big data sources. It is a
Microsoft Gold partner and got featured in Gartner 2015 magic quadrant for Business Intelligence and
Analytics platforms. Blue chip companies like Siemens, Hallmark and Victorinox Swiss Army are some of its
customers.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
Mode Analytics [San Francisco, 2013]: Mode Analytics provides analytics tools for writing SQL adhoc queries
and tools for building charts and tables to tailor dashboards with visualization for results generated based on
queries. Business users can also generate self service queries without SQL knowledge.
$10.05M
Formation 8, panorama | point

partners, GoldcrestPost, Foundation
Capital, Goldcrest Investments, L.P.,
Arnold Capital
$9.5M
AngelPad, Susa Ventures, Innovation

Endeavors
Modelling language
Periscope Data [San Francisco, 2012]: Periscope Data is a data analysis tool that unifies business data across
multiple different data sources. By plugging into database, marketing and billing systems, it can show
customers how email and SMS affect user retention; which sales channels produce the most loyal users; and
how many users use both web and mobile frontends. Periscope Data was founded in 2012 by ex-Google
AdWords and Microsoft Bing PMs and engineers who have worked together for over 9 years.
$6.8M
Avalon Ventures, Bullpen Capital, Y

Combinator, DreamHost
Modelling language
Chartio [San Francisco, 2010]: Chartio provides Business Intelligence analysis and visualization solutions for
enterprise. It helps companies make better business decisions through intuitive, real-time business analytics.
Customers connect their databases directly to Chartio, to uniquely visualize their data in real-time, bypassing
the need for data warehousing and avoiding its security pitfalls. Some of the databases supported by it
include MySQL, PostgresSQL, Amazon Web Services, Amazon Relational Database Services, Rackspace Cloud,
Heroku, Google Analytics and Oracle.Some of its customers include Lyft, WeWork, Ticketbis and more.
$3.4M
True Ventures, Flywheel Ventures,

LaunchCapital
Modelling language
SlamData [Boulder, 2014]: Slamdata released an open source analytics software for MongoDB. Supports
high-level graphical front-end, allows for unrestricted ad hoc queries on data stored in MongoDB, making it
simple to build and share reports that pull data from MongoDB. SlamSQL, the SQL dialect supported by
SlamData, allows anyone to write standard SQL queries against data stored in MongoDB, even if that data is
heavily nested or has non-uniform structure. The technology is patented by Founder John De Goes. Yet to
release the product.
Modelling language
Modelling language
Varigence [Greenville, 2008]: Varigence provides tools, frameworks, for Microsoft Business Intelligence
technologies.
Varigence software provides clients with efficient methods for developing, managing, and
using Microsoft business intelligence solutions (SQL Server, SharePoint, WPF, Silverlight). The software
ecosystem rests on the foundation of Biml which is varigence's Business Intelligence Markup Language.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
Modelling language
juxt.io [San Jose, 2013]: juxt.io provides big data analytics solutions for enterprise with an aim to simplify the
entire data driven business analysis process. It offers an intuitve workflow tool which enables business
processes to be expressed as visual schematics drawing data from different sources (SQL, NoSQL, Hadoop),
derive Business Intelligence, integrate Predictive Analytics (Machine Learning, R, pandas) and generate
visualizations.
$40.7M
Khosla Ventures, Lightspeed Venture

Partners
ThoughtSpot [Palo Alto, 2012]: ThoughtSpot is built to be used with zero training to ask questions, analyze
company data, and build reports and dashboards - all in seconds - using a browser-based search interface.
ThoughtSpot combines data from data warehouses, Hadoop, on-premise and cloud apps, and spreadsheets,
scales to billions of rows, and deploys in under an hour using in-memory technology. The company's founding
team has previously built market-defining search and analytics technologies at Google, Amazon, Oracle and
Microsoft. Some of its customers include Rambus, Sterlingback Check, Forrester Consulting and more.
$5.9M
InterWest Partners, Virginia's Center

for Innovative Technology
DataRPM [Fairfax, 2012]: DataRPM provides big data analytics tools with natural language interface. The
system automatically translates the queries in natural-languare into SQLqueries and generates the
visualization from the retrieved data. It can be used from the cloud or installed on-site. Pricing starts at about
$100,000 yearly.Recognized One of 10 Startups destined to break out in 2014- Tech.co, Top 10 Big Data
Analytics- Enterprise Apps Today, Best New Big Data Solution- American Business Awards and Cool VendorGartner in 2014.
$1.5M
Goldcrest Investments, L.P., Accel

Partners
Argo Technologies [Palo Alto, 2014]: Argo provides data visualization solutions for enterprise. It connects
different enterprise SaaS applications to help enable different business users make data driven decisions. It is
a data exploration tool which connect people from different business departments collaborate. It offers
functions like data aggregation, visualization, and analysis without needing technical skills.It was initially
called Arktos.
vPhrase [Mumbai, 2015]: vPhrase is a data conversion tool which reads any structured data and convert that
data into natural language. It claims to have a patent pending engine called PHRAZOR which trasforms raw
data into natural language. It can have an application in financial services and industries like sports.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Visual Analytics
Details
Funding
Investors
$458.6M
TPG Growth, Salesforce, T. Rowe

Price, Fidelity Investments, Morgan
Stanley, Viking Venture
Management, GGV Capital, Greylock
Partners, Institutional Venture
Partners, Mercato Partners, Bezos
Expeditions, Founders Fund,
Andreessen Horowitz, Hummer
Winblad Venture Partners, WPP,
Glynn Capital Management,
BlackRock, Pelion Venture Partners,
Benchmark, SV Angel, Transmedia
Capital
Astute.io [Melbourne, 2014]: Astute.io is a business intelligence solution for startups. It uses a combination
of natural language processing and artificial intelligence to empower the business user to make faster
decisions. It is built for product managers and marketers, through to CFOs, CROs, and CEOs, allowing
everyone to make better decisions.
Wizdee [Coimbra, 2013]: WIZDEE Discovery is a self-service data analysis and exploration solution for
business users. It empowers users with a tool that enables them to make business queries in natural
language and get answers fast and visually. It is like the Google for answering business questions, you just
query: "count sales by vendor by month". It is so simple and intuitive that any business user can use it, from
the secretary to the CEO.According to the company in a recent Business Intelligence (BI) survey, 44% of
respondents say BI teams do not have time, funding or resources to keep up with BI demand.
Semantifi [Atlanta, 2005]: Semantifi provides a semantic search platform, capable of querying large data sets
in real-time across structured and unstructured search, including Big Data. Allows creating customized ad-hoc
analytics apps and presents visuals such as charts and tables for easy interpretation. Serves individual users,
businesses, and content owners. Formerly known as ExeCue. Has teams in Atlanta, US and Hyderabad, India.
Domo [American Fork, 2010]: Domo is an application that analyzes business data and display it in a userfriendly and real-time format. Its has over 300+ connectors to integrate data from both structure and
unstructured sources. These connectors include marketo, salesforce, google analytics,concur,twitter,
mongodb etc. These connectors not only integrate data but have inbuilt ETL query engine to transform and
clean data wiith support for bigdata sources(Domo Workbench). Domo apps for role based customizable
dashboard including sales,marketing ,CEO, operations dashboard. Domo helps in bringing business and data
together into one interactive dashboard which gives a glance of performance in all the areas of the business.
Domo won Oncloud 100 award four times and got featured among the industry leaders in Gartner 2015
report on BI and Analytics. It recently launched Domopalooza serving as an event platform to bring all the
customers and industry leaders together. It has over 1000 customers by 2015, serving SMBs to large
enterprises. Domos founding team consists of some of the most sought after talent in the industry with
experience that includes Amazon, American Express, Ancestry.com, eBay, Endeca, Facebook, Google,
LinkedIn, MLB.com, Omniture, salesforce.com and SAP.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
Visual Analytics
Birst [San Francisco, 2004]: Birst provides SaaS based Business Intelligence platform for enterprise. Its
application are both cloud hosted and on-premise for data discovery, visualization and analytics on multiple
datasources. It brings data from different data sources and puts it on its platform for various stakeholders to
make better business decisions. It offers self-service BI, reporting, analytics and dashbards. Birst customers
include American Express, Aruba, Cisco, Citrix and numerous other. Birst partners with more than 60 solution
providers across the Americas, EMEA and APAC. Technical partnerships include Amazon, NetSuite,
Salesforce.com. In 2015 Birst is growing its revenues at a rate of between 80% and 100% annually.
$129M
Sequoia Capital, Hummer Winblad

Venture Partners, DAG Ventures,
Northgate Capital, Wellington
Management Company, LLP
GoodData [San Francisco, 2007]: GoodData provides SaaS based cloud analytics platform to store, combine,
analyze and visualize information. It offers both pre-built applications for Sales, Marketing, Services, and
Social, as well as customer-specific implementations. Some of its offerings include analysis features like ad
hoc analysis, issue indicator, profit indicators and reporting features like customizable dashboards and
performance measurement. Currently it has 130,000 global users and 30,000 companies which include
names like Coupa, Zendesk and Switchfly.
$101.2M
TOTVS, Windcrest Partners,

Andreessen Horowitz, General
Catalyst Partners, Fidelity Growth
Partners Europe, Tenaya Capital,
Next World Capital, O'Reilly
AlphaTech Ventures, Intel Capital,
Pharus Capital Management
$48M
Updata Partners, Summit Partners,

Grotech Ventures, LLR Partners
Visual Analytics
Logi Analytics [McLean, 2000]: Logi Analytics (formerly LogiXML) enables organizations to create web-based
BI and analytic applications that can be integrated directly within the applications, systems, and processes
that support their business. Its technology allows organizations to rapidly develop, deploy, and adapt
applications to serve business users without extensive development or professional services. It is
headquartered in McLean, Virginia, with sales and support offices in the UK serving Europe. It currently
serves 1600 customers worldwide.
$15M
New Enterprise Associates
Visual Analytics
Tableau [Seattle, 2003]: Tableau Software (NYSE:DATA) provides software applications for analytics and
visualization. Its products include Tableau Desktop, Tableau Server and tableau online for cloud deployments.
Some of the products can work with huge data live or in-memory, mash up data sources, visualize data in
multiple ways. Users can build dashboards, create interactive data applications. Famous companies likes
Playdom, Wells Fargo, Zynga, eBay, etc use Tableau Softwares business intelligence solutions.
Visual Analytics
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
$7M
Silicon Valley Bank, Real Ventures,

Rho Ventures, Siemens Venture
Capital, MHS Capital, Rho Canada
Visual Analytics
Plotly [Montreal, 2013]: Plotly is a tool used to analyze and visualize data. Using Plotly, users can import
data, analyze it with Python, and stats tools, and visualize data. Users can also share work and collaborate on
projects. Plotly combines social features like sharing, commenting, and a Graph Feed with tools for statistics,
visualization, and data exploration. Plotly offers four main products: Plot.ly has a graphical user interface for
importing and analyzing data into a grid, using stats tools like ANOVAs and students t-tests styling graphs,
and working collaboratively. Graphs can be embedded or downloaded. Customers include Google, the US
Air Force, and NASA.
$3.3M
Visual Analytics
Synerscope [Eindhoven, 2011]: Synerscope software provides an interactive visual analytics suite that allows
business users to explore and analyze data in an intuitive way. Relationships between enormous numbers of
data entities permits quick visual identification of anomolous patterns to detect and analyze deviant process
in white collar and IT work, as well as cybersecurity and fraud. All the inventory of data is also shown visually
to and can be processed by a fully automated integrated work flow engine. Customers need modest training
and therefore Total Cost of Ownership (TCO) is low.
Outlier [San Francisco, 2015]: Outlier is currently in stealth mode . It provides an AI based BI solution
founded by the founder of flurry which provides mobile analytics and advertising solution.
$1.2M
Visual Analytics
Visual Analytics
Visual Analytics
ElegantJ BI [Ahmedabad, 1996]: ElegantJ BI has a Business Intelligence Product that allows users to define
which data needs to be run in-memory allocating hardware based on preference thereby reducing costs. It
calls this Managed Memory Computing and gives the flexibility of managing analytical performance vs
hardware resources. It also has other features to drill down through data and analyze KPIs.
Visual Vortex [ , 2014]: Visual Vortex works with Data Intelligence. The company develops artificial
intelligence to interpret big data, analyze it, and visualize the results in real time. The Platform supports
different categories and types of services for personal and business use. It consists of the following major
modules: applications, cloud computing, storage, interpreter, knowledge, analytics and visualization.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Visual Analytics
Ideal Analytics [Kolkata, 2010]: Offers an online SaaS platform for users to import data and produce
dashboards. Features include easy data import and export, user management and data analysis. Formed as a
joint venture between Ideation Technology Solutions, India and ChoYou SAS, France. Currently offers two
plans - personal (free) and enterprise ($80/month). Has 20+ enterprise customers like Salesforce, Blackberry,
VMware, Euler Hermes, Serco; and 3000 cloud customer accounts of which about 300-400 are paid
customers.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Data Preparation (1/8)

Company
Details
Funding
Investors
Trifacta [San Francisco, 2012]: Trifacta provides platform for discovery, cleaning, shaping of Big Data.
Trifacta's software automates the process of transforming data from database sources like Hadoop into
something that can be easily digested by software visualization and business intelligence tools. The
technology is based on research at Berkeley and Stanford that focuses on interactions between human and
machines to transform data into something useful and meaningful. Pricing is based on the volume of data a
company processes using the Trifacta software, and typically starts at roughly $100000 to $150000. LinkedIn,
Autodesk and EMC Corporation are some of its customers.
$76.3M
Accel Partners, XSeed Capital, Data

Collective, Greylock Partners, Ignition
Partners, Greylock, Cathay
Paxata [Redwood City, 2012]: Paxata provides a Adaptive Data Preparation platform that enables business
analysts to turn all raw data into ready data for analytics. It automates data integration eliminating the need
to write code, exposes semantic data quality through a visually interactive graphical interface, enables
contextual enrichment, adhoc collaboration and transparent governance. Paxatas connection with BI tools
like Tableau, QlikView and Excel gives business people total flexibility to use the visualization and discovery
solutions they prefer to use.
$26.02M
Accel Partners, Toba Capital, Walden

International, EDB Investments
AtScale, Inc. [San Mateo, 2013]: Atscale helps create Dynamic Cubes to reduce the complexity of traditional
approaches by eliminating the need for data movement or tool-specific data structures. These Cubes or data
models allows Business analysts to be more effective. Existing BI tools can be used to connect to Hadoop
using AtScales's virtual cube with JDBC, ODBC etc to extract the required information. It has a hybrid query
service and an adaptive cache along with a design dashboard to create the required data models.
$7M
UMC Capital, AME Cloud Ventures,

XSeed Capital, Storm Ventures
Amiato [San Francisco, 2011]: Amiatos real-time integration service for flexible databases like MongoDB and
CouchBase analyze the unstructured data. Users can run reports, do interactive ad-hoc analysis, and combine
disparate silos. Its Schema-lift (TM) technology allows users to immediately integrate new endpoints and
seamlessly keep up with changes in the datasets. It extracts all the data from NoSQL data stores,
automatically transforms it, and loads it continuously into Redshift, Amazons petabyte-scale database. Users
then can immediately write SQL, connect Tableau or Excel, or use BI discovery tools like Looker.
$2M
Y Combinator, Andreessen Horowitz,

Data Collective, Ignition Partners
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Dataddo [Prague, 2014]: Dataddo offers a variety of connectors allowing extraction of data from popular
web services such as Google Analytics, Facebook and other services and formats. Data integration tools allow
drag-n-drop UML interface, to create complex data structures with any data, regardless whether it is in ecommerce report extracted from Google Analytics or ERP data in the form of CSV. Data analytics to apply
aggregation, sorting, advanced filtering or conduct complex statistical computations. Visualization tools allow
creation of complex reports with variety of visualizations to get real business insights.
datavirtuality [Leipzig, 2012]: Datavirtuality is specialized in the development of scalable database
technologies for heterogeneous BI environments. Users can connect data sources like mongoDB, Salesforce
,Google analytics, google bigquery etc. and integrate and unify the data before feeding into any analytical
processing tools like excel, tableau , qlikview etc Thus it provides connectors for both databases as well as
front ent analytical tools
VirtDB [Budapest, 2014]: VirtDB enables combining and blending data from different sources on the fly.
VirtDB enables virtual table creations from different data sources . VirtDB provides native connection to
logical SAP tables,OCI connection to Oracle tables. Connectors are provided for Tableau, Excel, R, Talend,
Rapidminer, Alteryx data providers etc. Partners include Tableau, Dyntell, SciBi, Biasap, clearview consulting
etc.
RefinePro [Toronto, 2015]: RefinePro provides data transformation solutions that include data
normalization, duplicate removal, pivot, join and splitdata ; rely either on custom scripts managed by IT or is
done by the bushiness user in Excel.
ForceWarehouse [Holly Springs, 2014]: Forcewarehouse provides data warehousing for Analytics, Data
Warehousing and BI for Salesforce data. ForceWarehouse will connect to a Salesforce instance and
automatically structure its standard data objects.Capabilities includes inmemory data processing and
predictive analytics .
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
Attivio [Newton, 2007]: Attivio crawls and classifies all the data information -- structured, semi-structured,
and unstructured to speed time-to-value for analytics. Attivios Active Intelligence Engine(AIE) connects all
information and delivers it in a single view, revealing the hidden relationships, insights, and intelligence that
allows user to take business decisions.
$42M
Oak Investment Partners
Tamr [Cambridge, 2012]: Tamr makes it easy to curate data from large number of sources using machine
learning techniques reducing man-hours spent to achieve similar goals. It provides an automated workflow to
connect and create models of data source semantics while engaging data experts to re-tune them if
necessary. It works with a wide number of data source repositories HDFS, Google cloud storage, amazon
redshift, mongoDB, cassandra etc. Tamr can be deployed as both on-premise software or as a Cloud-based
solution.
$41.2M
Google Ventures, New Enterprise

Associates, MassMutual Ventures,
Thomson Reuters
Datawatch Corporation [Chelmsford, 1985]: Datawatch.com has solutions for enterprise big data and
content management solutions to integrate data for business intelligence . Provides data access from all
sources including big data, traditional sources, and even multi-structured data like PDF and M2M logs.
Interactive exploration of dashboards that can incorporate complex analytics including time series and
telemetry data, real-time geo mapping and predictive analytics. Connectors for streaming data for
continuous monitoring of business events for capital markets, Internet of things (IoT) and other applications.
augmentIQ [Pune, 2012]: Augmentiq is a big data technology and analytics company focusing on products
for consumer intelligence. Their flagship product is MAXIQ platform which can be used by the enterprises to
process data and information from all sources for fast analysis as well as business insights including solutions
around 360 degree view of customer, risk analytics, enterprise search & text mining.
Cataloging
Cataloging
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Cataloging
Alation, Inc. [California, 2012]: Alation simplifies enterprise unstructured data by centralizing knowledge
into a single place using machine learning and human analysts. The search can be made using a keyword in
English. Searchable, Comprehensive Data Documentation. Alation automatically builds a Catalog of useful
data documentation, covering all of the data sources. Access relevant information (including experts, lineage,
keys and indexes, relevant queries) and documentation on all tables, across your organizations data sources,
in seconds.Alation helps users understand which tables and queries to start your learning with and see which
tables are most often used using automatically calculated popularity ratings.
Integration
Talend [Redwood City, 2006]: Talend is an open source software vendor that provides data integration, data
management, enterprise application integration and big data software and services. Talend Master Data
Management (MDM) unifies data from customers to products to suppliers and beyond into a single,
actionable version of the truth. Talend MDM combines real-time data, applications, and process integration
with embedded data quality and stewardship to share across on-premises, cloud and mobile applications. It
has more than 4000 paying customers. Customers include eBay, Virgin Mobile, Sony Online Entertainment,
Deutsche Post and Allianz. It has 350+ employees in 14 offices in 7 countries. Has a 108% annual revenue
growth rate.
Integration
SnapLogic [San Mateo, 2006]: SnapLogic is an integration platform that allows companies to connect
applications with each other both in the Cloud and on premise. It is offering solutions for data integration
with its integration suite, which includes SnapLogic Server, SnapLogic Designer and the SnapStore. The
SnapLogic integration platform enables the communication of legacy and cloud applications. It is built on a
RESTful architecture and connects applications through a standardized SnapLogic engine. Projects can be
built with full interface support from the native SnapLogic library and SnapStore components.
Integration
ClearStory Data [Palo Alto, 2011]: Clearstory offers a business intelligenence platform with rich visualization
and sharing capabilities and recommendation engine to correlate different datasets. It has a platform for
integrating a companys internal and external data using an in-memory database leveraging Apache Spark, an
open-source clustering system for in-memory technology. Companies like Hersheys, Coca Cola, Colagate,
Merck and Amazon web services are some of its customers.
Funding
Investors
$9M
Costanoa Venture Capital, Data

Collective, Andreessen Horowitz,
Bloomberg Beta, General Catalyst
Partners
$102M
IDInvest Partners, Galileo Partners,

Balderton Capital, Bpifrance, Iris
Capital, Chausson Finance, Silver
Lake Partners
$96.3M
Ignition Partners, Andreessen

Horowitz, H. Barton Asset
Management, Pharus Capital
Management, Triangle Peak
Partners, Maples Investments,
Microsoft, Silver Lake, Dhillon Capital
$30M
Google Ventures, Andreessen

Horowitz, Khosla Ventures, Kleiner
Perkins Caufield & Byers, DAG
Ventures
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
$28.75M
Sierra Ventures, Scale Venture

Partners, AME Cloud Ventures
Integration
Treasure Data [Mountain View, 2011]: Treasure Data offers cloud based big-data platform. Treasure Data's
cloud service and technology are specifically designed to provide an easier way to manage and analyze highvolume, high-velocity, semi-structured data. Treasure Data's cloud service includes capabilities for data
collection, storage and SQL analysis. Treasure Data's corporate customers include MobFox, Getjar, GREE,
Yahoo Japan and several Global Fortune 500 companies. Monthly subscription based monetization model.
$23.05M
Sigma Partners, Globespan Capital

Partners, Commonwealth Capital
Ventures
Integration
expressor software [Burlington, 2007]: Expressor provides powerful, feature rich, resource efficient data
integration software that offers a unique and intuitive business centric approach to data integration and
dramatically simplifies development and reuse. At the core of the platform is expressors ETL design tool,
expressor Studio, which allows users to develop, test, and run data flow applications on their desktop.
expressor Standard Edition extends expressor Studio to facilitate team development, version management,
and deployment of ETL applications to a standalone parallel processing server.
Waterline Data [Mountain View, 2013]: Waterlinedata is an automated data discovery platform. It first
catalogs all the data in hadoop automatically. It then enables users to find, understand, and provision the
data for use in data prep or analytics tools. It can be used when data iin hadoop is in millions of columns and
manually tagging and prepping the data is tedious. It also helps in maintaining data governance.
$23M
Menlo Ventures, JSV, Partech

Ventures, Infosys
$14.45M
Pelion Venture Partners, Canaan

Partners
Integration
UNIFi Software [San Mateo, 2014]: UNIFi Software is a data integration platform that runs natively on
Hadoop. Designed for business people, UNIFi delivers self-service data integration to the business users who
analyze the data for insights. With direct access to more data, business users can pursue what if scenarios
without relying on ITdramatically increasing time to insight while freeing up IT resources. UNIFi runs on
existing infrastructure, making processing fast at a lower cost.
$9M
Toba Capital, Frost Venture Partners,

Miramar Venture Partners
Integration
Cirro [Aliso Viejo, 2010]: Cirro Data Hub offers BI data integration product that simplifies total data access by
federating queries across multiple sources of structured, semi-structured, and unstructured data . Customers
can deploy Cirros platform in the cloud or in their own data centers to track all the bits and bytes across
their disparate databases (like Hadoop and NoSQL). The platform doesnt require a semantic layer or extract,
transform, and load process, which could prove attractive to enterprises without major IT resources.
Integration
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
Metanautix [Palo Alto, 2012]: Metanautix provides data integration solution across traditional data
warehouses like SQL Server, Oracle and Teradata; open source NoSQL databases such as MongoDB and
Cassandra; as well as business systems like Salesforce.com and wide array of other cloud and on-premises
data stores.
$7M
Sequoia, Stanford University,

Workday
$3.4M
Alsop Louie Partners, CAP-idea
Integration
Elastic Intelligence [Menlo Park, 2010]: Elastic Intelligence is the developer and marketer of the Connection
Cloud, a real-time SQL-based Platform-as-a-Service for connecting to the SaaS data for reporting, BI and
application development. The Connection Cloud greatly simplifies access to business information. Using
Connection Cloud, business users and application developers can access their data from where it resides,
eliminating the need for a data warehouse, or additional IT support. The company also develops and
markets the Data Liberator Toolkit, a free open source toolkit that enables SaaS vendors to enable their
applications on the Connection Cloud.
$2M
Helion Venture Partners, Orios

Venture Partners
Integration
Pipemonk [Bangalore, 2013]: Cloud Data Integration platform that seamlessly integrates/migrates data
between various SaaS Apps like SalesForce, NetSuite, Workday, Concur etc, useful for integrating ecommerce, CRM, Accounting, e-mail marketing and HR data. Plug-and-play cloud connectors that allow
businesses to set up integrations in under 10 minutes. Working with 125 SMBs in North America, Australia
and UK as of April 2014. Secured seed funding in April 2014 from Anupam Mittal (founder of People Group
Shaadi.com) and other angels. Raised Pre-series A funding from Helion Ventures and Orios venture partners.
It was formerly called ZapStich.
Kapow Technologies [Chicago, 2012]: Kapow Technologies provides data integration solution for multiple
purpose such as business process management, supply chain integration, customer management solution,
business intelligence and analytics . The company also provides software for web data extraction and
integration with existing legacy data.
1.6M
Chicago Ventures
Integration
Integration
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Integration
Automate.io [Hyderabad, 2015]: Automate.io (rebranded from Flowapp) is a cloud based platform for
automated business workflow for sales, marketing and payment process. Enables businesses to automate
emails, on-boarding of customers, sales process streamlining, invoicing automation among others. Allows
users to add one or more actions for workflow automation and define conditional logic. Supports 20+
external app integration
Lavastorm [Boston, 1999]: Lavastorm Advanced Business Analytics software will help your business analysts
accelerate time to insight and prepare your data for better visualizations. It has automated data integration
tools to clear and catalog the data before visualisation.
Integration
Integration
Microsoft [Redmond, 1974]: Microsoft Integration Services is a platform for building enterprise-level data
integration and data transformations solutions. Users can use Integration Services to solve complex business
problems by copying or downloading files, sending e-mail messages in response to events, updating data
warehouses, cleaning and mining data, and managing SQL Server objects and data. The packages can work
alone or in concert with other packages to address complex business needs. Integration Services can extract
and transform data from a wide variety of sources such as XML data files, flat files, and relational data
sources, and then load the data into one or more destinations.
Integration
IBMInfoSphere [ , 1911]: IBM InfoSphere DataStage integrates data across multiple systems using a high
performance parallel framework, and it supports extended metadata management and enterprise
connectivity. The scalable platform provides more flexible integration of all types of data, including big data
at rest (Hadoop-based) or in motion (stream-based), on distributed and mainframe platforms.It enables users
to directly access big data on a distributed file system, and helps clients more efficiently leverage new data
sources by providing JSON support and a new JDBC connector.
Integration
Meradata [Bangalore, 2012]: Web based storage and easy access solution for data from across multiple
clouds and social platforms combined with the ability to manage this data via one platform. Can be linked to
online services like Google Drive, Drop Box, One Drive, Facebook, Flickr, Linkedin among others. The platform
also acts as a personal data manager to categorize and create tags based on the type. Also offers the option
to import contacts from Mobile addressbook, Fb contacts, Gmail etc
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Integration
Integration
Integration
Integration
Details
Connectentity [Hyderabad, 2012]: Connectentity is building a linking and search based tool for business
intelligence which needs information on where the data is stored and how the entities are linked. It provides
the clients with information on multiple paths, link tables with link details for building BI reports. Claims to
work with multiple database instances across Oracle, Microsoft SQL Server, MySQL and PostGRE.
Fusionmint [Delhi, 2014]: Fusionmint offers a cloud based platform for integrating and managing mutiple
SaaS applications. Users can add applications to a flow and select events for monitoring apps and actions.
Also provides a dashboard for users to add, remove and edit integration and monitor execution logs for
analysis.
Informatica [Redwood City, 1993]: Informatica Corporation is a provider of data integration software. It has
products for ETL, Information Lifecycle Management, B2B Data Exchange, Cloud Data Integration, Complex
Event Processing, Data Masking, Data Quality, Data Replication, Data Virtualization, Master Data
Management etc. Provides multi-domain master data management solutions with data integration, data
quality, and business-process management capabilities embedded in the software.Some of the connectors as
part of cloud based integration include for Salesforce, SAP, NETSUITE, Amazon Redshift, Microsoft Azure etc.
Had revenue of $1.05B IN 2014. According to Gartner, Informatica's software revenue from MDM of
customer data solutions in 2014 was $106.8 million.
Tuplejump [Hyderabad, 2013]: Tuplejump provides a platform that offers the infrastructure components,
tools and blueprints to build big data powered applications. The infrastructural service enable to collect,
store, analyze and visualize data. The platform finds its application in organizations working in the fields of
Internet of Things and digital advertising to gain insights from vast amount of data that is being collected.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
BI & Advanced Analytics (1/9)

Company
Details
Funding
Investors
SiSense [Tel Aviv, 2004]: SiSense provides BI analysis and visualization solution for enterprise. The package
includes the database and data visualization software for showing the analysis. It enables business users to
connect to big databases, analyze data, and share web dashboards, with minimal IT involvement. It offers an
array of data connectors connecting files, applications, database servers and big data sources like Hadoop
Hive and tera data. It has customers in 48 countries, including global brands like Target, Merck, eBay, ESPN
and the drinks company Carlsberg among others.
$95.5M
Genesis Partners, Opus Capital,

Bessemer Venture Partners, Battery
Ventures, DFJ Growth
Signals [Netanya, 2009]: Signals provides decision analytics based on open source intelligence for better,
faster decision-making. The unique solution is determined by the best of man and machine: superior
automated technology for targeted big data collection and analysis, and teams of intelligence analysts and
subject matter experts for insight delivery and verification. Insights are delivered via a dynamic cloud based
intelligence dashboard, monitoring and alerting services, and customized intelligence reports. Signals has
supported C-suite decision-makers in world-leading companies in varied industries (life sciences, consumer
product goods, ICT, financial services, energy, agriculture, and others) to make countless critical decisions
related to new product development, competitive intelligence, market intelligence, regulation and
exploration of new spaces of growth. Signals is formerly known as d&a Visual Insights.
$15M
Sequoia Capital
BeyondCore [San Mateo, 2004]: BeyondCore provides advanced analytics such as statistical modelling for
forecasting of sales , marketing and other CRM data. It delivers one-click automated business analysis.
BeyondCores breakthrough technology is based on eight years of R&D and is backed up by eight issued
and twelve pending patents. BeyondCore has been used by fourteen of the Fortune 100 companies to solve a
wide variety of analytic problems and has received multiple industry innovation awards including Gartner
Cool Vendor in 2012.
$9M
Menlo Ventures
Crayon Data [Chennai, 2012]: Crayon Data provides a SaaS Big Data Analytics platform with focus on
hospitality, finance, retail, technology verticals. Offers two products Simpler Choices and One Drop
Analytics. Simpler Choices is a choice engine that helps consumers and businesses make better-informed and
smarter decisions, while One Drop Analytics boosts B2B sales and marketing intelligence and demand
generation by providing insights on companies and markets. Has 10 customers including a mid-sized hotel
chain in the UK, an MNC bank in Singapore and a lifestyle & fashion retailer in India. CEO claims a run
rate of $500,000 and hopes to close 2015 at $6M in revenue. Backed by Jungle Ventures, Spring Seed Capital
along with some individual investors. HQ in Singapore with dev center in Chennai, India. Received an
undisclosed funding from Ratan Tata in Nov '15.
$7.34M
Jungle Ventures
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
Centrifuge Systems [McLean, 2007]: Centrifuge provides Interactive Analytics technology that allows
analysts to connect to data, explore the data interactively and share results through collaborative analysis.
Interactive Analytics (IA) brings together three innovations in analysis: Interactive Data Visualization, Unified
Data Views and Collaborative Analysis. With IA, users can explore data at the speed of the human mind.
They render data in the form of rich pictures and navigate across visualizations. With IA, users can identify
important insights hidden in the data. At any point, users can publish results to the Centrifuge analytics
repository while also notifying members of the analytical ecosystem of these important results. Centrifuge
has been named a Cool Vendor in Analytics and BI.
$6.5M
Novak Biddle Venture Partners
Rosslyn Analytics [London Borough of Bromley, 2007]: Rosslyn Analytics is a SaaS BI vendor that develops
and markets the RAPid data management and analytics platform. RAPid is a suite of technologies designed
specifically for business users to easily integrate, cleanse and enrich data into meaningful information.
Rosslyn analytics deals with 6 kind of data sets- product data, customer data, finance data, employee data,
supply chain and spend data. Coca-Cola Enterprise, Aberdeen Asset Management, Xerox, and Clifford Chance
are among its customers. Rosslyn Analytics has operations in London, UK and New York, USA and maintains a
global partner network which includes ISVs, systems integrators, solution providers as well as industry
specialist business intelligence consultants.
$4.8M
IQ Capital Partners LLP, IQ Capital

Partners
Vennli [South Bend, 2013]: Vennli(formerly 3CircleGrowth) is a SaaS product to create and execute growth
strategies in specific market segments based on customer conversation, competitor segments and its
proprietary strategy model. It enables businesses to turn customer insights into strategic actions that result in
market growth. It is a SaaS platform with built-in electronic surveying that makes customer research simple
and fast and presents the results in an intuitive way, so businesses know how to increase their competitive
advantage.
$3.3M
Elevate Ventures, 1st Source Bank
Massive Analytic [London, 2010]: assive Analytic provides an analytics platform, Oscar AP. It provides a point
and click interface to extract information from data. The platform is a combination of artificial intelligence,
machine learning, predictive analytics and textual analytics and it automatically identifies correlations and
business rules from raw data.
$2.03M
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
Taste Analytics [Charlotte, 2012]: Taste Analytics provides SaaS based business intelligence solutions for
enterprise. It forays into handling unstructured data, typically text heavy data, and allows business users to
make data driven decisions. It offers visualizations in both holistic and granular detail making it a very
versatile solution for drawing business insights from unstructured data. It has two fortune 50 customers
along with the United States government as one of the customers. Founded in 2013, Taste Analytics is
located in the Charlotte.
$1.2M
China Growth Capital, TEEC Angel

Fund, Social Starts
Datapine [Berlin, 2012]: Datapine provides BI analysis and visualisation solutions for enterprise. It offers drag
and drop data discovery, custom dashboards, collaborative platform and multi database connections. Some
of the databases supported by it are mySQL, Google analytics, dropbox and more. With their product, they
aim to become the leader in the business intelligence market for small and medium-sized companies.
Enterprise Genetics [ , ]: Enterprise Genetics is a cloud enabled graph visualization and analytics platform for
data-driven decision making.Enterprise Genetics also analyzes the structure of data to find patterns and
surface valuable insights with its built-in data analytics algorithms.
Busigence [Schaumburg, 2008]: Provider of business intelligence solutions for enterprises . Its product
MetaXplore is a business intelligence application that allows businesses to run reports against repository
metadata to analyse and manage repository efficiently. The company is in talks with various online travel
companies (make my trip, trip advisor), hotels, B&Bs, specialty lodging & vacation rentals. Founded
by IIT alumnus. One of the Tech30 startups at TechSparks event in Oct 2014.
Lumify.io [McLean, 2014]: Lumify is an open source big data integration, analytics, and visualization
platform. It combines popular open source, big data technologies like Hadoop and Accumulo, overlaid with a
graph datastore and web-based analysis and visualization interface. Lumify.io is developed by Altamiracorp
as an Open source platform in 2014.
K5 Ventures, German Startups

Group, Rheingau Founders, Venista
Ventures, M-Investar
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
TY Analytiqed [Hyderabad, 2014]: Analytiqed is a cloud based platform which provides business analytics
and intelligence on user uploaded data. Once the data is uploaded, the analysis can be accessed anywhere on
the browser - Tablet, mobile, laptop. The dashboards can be made by drag and drop interface and complex
analysis can be performed on the platform. It provides an option to automate the data preparation process.
Its other product is Analytiqued BOTfactory which is a suite of preconfigured function specific web apps built
on the Analytiqued business analytics platform. Founders are from IIM B, ISB background.
TIBCO Software [Palo Alto, 1997]: TIBCO Software offers integration, analytics and events processing
softwares on cloud or on premise. It has 3 products in BPM - ActiveMetrix (AMX) BPM, AMX Decisions,
Nimbus. It initially acquired workflow and process orchestration capabilities through the acquisition of
Staffware in 2004. Features include real-time decision management, predictive analytics, social-computingbased notification, business rule processing etc. Its key differentiator is its separation of organization model
and workflow model, which enables to analysis on all processes and not just one process. Has 10000+
customers as of Nov.'15, including Air France/KLM, Conway, Shell, Marks and Spencer, Western Union.
Acquired 18 companies and got acquired by PE firm Vista Equity Partners. Placed in Gartner iBPMS Magic
Quadrant in '14 and '15.
Predictful [San Francisco, 2015]: Predictful allows organizations to drive better decision-making through the
predictive intelligence of the crowd. Whether it be the forecasting of sales, performance metrics, project
milestones, competitive activity, or industry outlooks, companies can harness the collective wisdom of their
audience (employees, resellers, suppliers, etc.) that has insight into key events of their business. The founder
is a former president of Net-Results Marketing Automation; He opened 9 start-ups, 5 as Founder/coFounder, and 7 as President/CEO. 3 exits.
Truedash [London, 2014]: Truedash provides business intelligence hosted in the cloud. It loads all the data
via pre-built plugins to save on time to deployment and reduce IT involvement. We then load all your data in
to memory for fast analysis. It offers both real time dashboard as well as historic analysis. Predictive
modelling tools are also integrated for advanced analytics.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Intellicus [San Jose, 2004]: Intellicus provides web-based business intelligence and reporting solution.
Platform capabilities includes adhoc analysis, reporting, OLAP, multidimensional analysis and dashboard
tools. Intellicus has major presence in verticals including healthcare, supply chain, compliance, financial
services, and digital media. It also provides access to dashboard & reports via mobile devices.
Vitria Technology [Sunnyvale, 1994]: Vitria's provides Operational Intelligence software which combines
Complex-Event Processing, BPM and real-time business analytics into one integrated platform.It features
Streaming Ingestion using adapters and connectors for faster data ingestion. Its Temporal Analytics Engine
provides faster analytics in real-time by unifying across all types of analytics (i.e., streaming, historical,
predictive, and prescriptive). Also its platform enables users to leverage their data warehouse/data lakes.
Smartmonk Innovations [Hyderabad, 2013]: Smartmonk provides end to end solutions for Data
management, Business Intelligence and Analytics. Solution including data warehousing ,discovery ,ETL,
Visualization tools and advanced analytics tools for all types of analytics (prescriptive,descriptive and
predictive. )
Prognoz [Perm, 1991]: Prognoz develops Business Intelligence and Business Performance Management
solutions for corporations and government agencies. It offers Prognoz platform which has features for
reports, dashboards, analytical queries, modelling and forecasting. Apart from the platform it offers sector
specific solutions. Some of its customers include WHO, Coca Cola, Asian Development Bank and Syngenta.
ADVIZOR Solutions [Downers Grove, 2003]: ADVIZOR Solutions provides business intelligence analysis and
visualization software products. It offers interactive carts, dashboards and other data visualization features
for better making better business decisions. It has additional integrated predictive modeling for deeper
analysis. Its flagship products are Analyst and Analyst/X. ADVIZOR was ranked #1 for Overall Customer
Experience out of 25 vendors by Gartner.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
$163M
Sapphire Ventures, Toba Capital,

Insight Venture Partners, Iconiq
Capital, Meritech Capital Partners
$95M
Battery Ventures, Andreessen

Horowitz, Sutter Hill Ventures, IQT,
Citibank, Tenaya Capital, Allegis
Capital, Cisco Investments, Harmony
Partners, a16z, Citi Ventures
$76.8M
Redpoint Ventures, Kleiner Perkins

Caufield & Byers, Next World Capital,
Software AG, Workday, Citibank, Top
Tier Capital Partners
MicroStrategy [Vienna, 1989]: Microstrategy offers a self service Analytics solutions focused on multisource analysis, by combining and blending data from multiple structured and unstructed sources. Simple
drag-and-drop tools based UI, intuitive visualizations and quick connections to any data source are
combined with one-click sharing of any insight. Inbuilt discovery and visualization tools helps in discovering
related datasets without any pre-defined data model. Also support Map Analytics and Map Visualization
Big Data
Alteryx [Irvine, 2010]: Analytics Business Suite for Finance, Operations, Sales, Communications, Retail and
Marketing used in Restaurants, Real Estate, Healthcare, Financial Services and Hospitality. Partners- Tableau,
HortonWorks, Qlik, Revolution Analytics, Teradata and Cloudera. Key Customers- Experian Marketing
Services, Ford, McDonalds, Sprint and Wal-mart. Funded by SAP Ventures, Thomson-Reuters, and Toba
Capital, Alteryx serves 500+ customers and 200,000+ users worldwide.
Big Data
Platfora [San Mateo, 2011]: Platfora is an end-to-end software platform to run natively on Hadoop and
spark, to provide raw data preparation, in-memory acceleration, and rich visualizations to better share
insights. An interactive and visual full-stack platform delivered as subscription software in the cloud or onpremises, Platfora Big Data Analytics is creating data-driven competitive advantages in the areas of security,
marketing, finance, operations and the Internet of Things. Leading organizations such as Citi, Comcast,
DirecTV, Disney, Edmunds.com, Opower, Riot Games, Vivint and The Washington Post use Platfora.
Big Data
Datameer [San Mateo, 2009]: Datameer provides Big data Analytics solutions to discover insights from data
via wizard-based data integration, iterative analytics, and visualizations. Datameer uses Hadoop for both
storage and compute, and can integrate with existing data warehouse or business intelligence solutions. Its
patent pending technology, Smart Execution, uses in-memory technology to optimize the analytics pipelines
at runtime based on data, resources and cost. Some of its customers include Visa, Citi, Bank of America and
more.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
$72M
Benchmark, Index Ventures, New

Enterprise Associates, DAG Ventures
Big Data
Pentaho [Orlando, 2004]: Pentaho is a company that offers Pentaho Business Analytics, a suite of open
source Business Intelligence (BI) products which provide data integration, reporting, dash boarding and data
mining. A combination of deep native connections and an adaptive big data data layer ensures accelerated
access to the leading Hadoop distributions, NoSQL databases, and other big data stores for blending
structured and unstructured data coming from disparate sources. Allows to profile data and ensure data
quality with comprehensive capabilities for data managers. Won InfoWorld Bossie Award 2008, 2009, 2010,
2011, 2012. Over 1,000 Enterprise customers such as ideeli, Kiva, Marketo, SpecSavers, and Swissport.
1010data [New York City, 2000]: 1010data provides a cloud-based platform for big data discovery and data
sharing .The platform offers advanced analytics such as statistical modelling based on data models such as
regression analysis etc. Other features includes data integration and visualisation .
$35M
Norwest Venture Partners
$14.5M
Hummer Winblad Venture Partners,

US Venture Partners, Mohr Davidow
Ventures, Presidio Ventures
Big Data
Karmasphere [Cupertino, 2010]: Karmasphere Collaborative Analytics Workspace brings the power of data
science to business analysts using SQL and automated big data workflow including data ingestion, data
cleansing, table provisioning and running and scheduling queries in a self-service model without reliance on
IT. Open and based on Apache Hadoop standards, Karmasphere leverages existing analytic skills, integrates
with traditional BI and existing applications and supports leading Hadoop distributions including: Amazon
Elastic Map Reduce, Cloudera, HortonWorks, IBM and MapR Technologies. It was acquired by FICO in 2014.
$13M
Bloomberg Beta, Lightspeed Venture

Partners, Andreessen Horowitz
Big Data
Adatao [Mountain View, 2012]: Adatao's BI product pAnalytics, built on Apache Spark, is designed for data
scientists and engineers, who can work in familiar tools such R, Python, SQL and Java. The business layer
called pInsights lets end users query the data using natural language queries. The system learns from the
data what types of data users are likely to ask about, and even learns as users query to provide an as you
type drop-down capability with likely queries as you would get in Google search as you enter a search term.
Team is comprised of very strong folks with PhD's and deep engineering experience from Google, Yahoo, and
other major enterprise players. Marc Andreessen is a Board Advisor.
Big Data
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
$3.6M
Alven Capital, Serena Capital
Big Data
Dataiku [Paris, 2013]: Dataikus product Data Science Studio offers end-to-end solution for Data Scientists to
make sense of Big Data. It provides features and environment for connecting to various big data sources,
clean the data, process them with algorithms, use machine learning to build data models, gain insights and
visualize them. It also has Data pipeline to automate the entire process. Depending on the dataset and the
computation being applied dataiku can compute the data in-memory, streaming, in-database or in hadoop.
Big Data
Actian [Redwood City, 2005]: Actian offers high-performance data enrichment, visual design and SQL
analytics on Hadoop without the need for MapReduce skills. The platform enhances and extends Hadoop for
both discovery and time-sensitive analytics. Actian also has an enterprise-grade DBMS called Ingres which is
relational and used for operational purposes and Matrix, an analytical MPP database among other products.
Actian has made two acquisitions - Pervasive Software (Data Integration) & ParAccel (Analytics
Database). Companies like Nikon, Ask.com, GE Transportation, Intuit are some of its customers.
Big Data
TIBCO Spotfire [Boston, 1996]: TIBCO Spotfire, a product group of TIBCO Software Inc.TIBCO Spotfire
provides data visualisationa and analytics tools for on premise , cloud and enterprise offerings.It is a provider
of infrastructure software for companies to use on-premise or as part of cloud computing environments.
TIBCO MDM is a high-performance master data management platform that consolidates, cleanses, and
unifies disparate data sources to create a centralized source of accurate intelligence.The company's
infrastructure software focuses on real-time communication for business-to-business, business-to-consumer
and business-to-employee data transfers, including facilitation of communication between otherwise
incompatible software. Also provides middleware, which allows for access to real-time data between
multiple systems while predicting users' needs. More than 4,000 customers worldwide rely on TIBCO to
manage information, decisions, processes, people, and data in real time. Pricig for spotfire desktop is
650$/month and spotfire cloud is 2000$/year. Acquired by Vista Equity Partners.
Scalend [Bangalore, 2014]: Developing solutions to provide big data insights for businesses. Currently in
private beta. Part of Startup Next Bangalore accelerator in Fall 2014.
Big Data
Garnett Group
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Big Data
ABIBA Systems [Bangalore, 2007]: BIBA Systems is a big data analytics company with products and solutions
across advanced analytics, customer experience, customer lifecycle and revenue assurance spaces. Offers
four product namely Champion (allows companies to discover hidden patterns and insights to predict future
outcomes accurately and improve business practices), Teleview is an performance analysis solution which
measures key metrics and data from transactional, interactional and classification data sources, and
represents the information in customized and graphical reports. CampPro Plus is a digital micro marketing
tool for real-time data and event driven marketing applications.
Tonkean [ , 2015]: Tonkean provides Big data enabled BI solutions. The company is still in stealth mode.
Big Data
Big Data
ZAP Business Intelligence [San Francisco, 2001]: Zapbi offers business intelligence visualization solutions for
Microsoft Dynamics enterprise applications. It covers Dynamics AX, CRM and NAV applications offering
features like self-service BI, collaboration, reporting and custom dashboards. Companies like Ascom, Mars,
Hexcel and Oldcastle are some of its customers. It has customers across 30 countries and many Microsoft
Inner-Circle and President's Club partners.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Advanced Analytics (1/10)

Company
Details
Funding
Investors
Predictive Technologies [Arlington, 1999]: APT is a cloud-based analytics software company that enables
organisations to measure cause-and-effect relationships between business initiatives and outcomes to
generate economic value. APTs Test & Learn for Sites, Test & Learn for Customers, Test &
Learn for Ads, and other similar products employ patented algorithms and workflow to design and interpret
business experiments that evaluate, target, and refine proposed business programs. Also offers products that
support decision-making for specific business needs including transaction analysis, space planning, promotion
design, category management and location selection. Walmart, Starbucks, Coca-Cola, Victorias Secret,
American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others are among its customers.
$154M
Goldman Sachs, Accel-KKR
$35.8M
DFJ Frontier, Miramar Venture

Partners, Palomar Ventures,
Accenture, General Electric, Frost
Venture Partners, Software AG, GE
Ventures
CrowdFlower [San Francisco, 2008]: Online platform that uses crowd-sourcing to provide enterprise
solutions to process or create large amounts of data like product categorization, business lead verification,
content creation etc. It takes large, data-heavy projects and breaks them into small tasks that are distributed
to 1.5M+ on-demand contributors globally. It offers eight SLA based enterprise solutions, as well as a selfservice platform which allows clients to design and execute their own workflow. The company also launched
Real Time Foto Moderator, an image moderation tool for app developers and websites. In 2009, it worked
with Samasource to provide work for refugees in Kenya who completed microtasks.
$25.7M
Freestyle Capital, Quest Venture

Partners, Founders Fund, K9
Ventures, Felicis Ventures, Bessemer
Venture Partners, Trinity Ventures,
Harmony Partners, Canvas Venture
Fund
Alpine Data Labs [San Francisco, 2011]: Alpine Data Labs is a developer of the advanced analytics platform
chorus, working with Apache Hadoop. Its flagship product Alpine Chorus is a collaborative, code-free
solution for Advanced Analytics on Big Data and Hadoop. Chorus provides a platform for data scientists, IT
and business management to share and collaborate on analytics project. BOSCH, BlackBerry, EMC2, Sony and
GE Capital are some of its customers. In February 2014, Alpine Data Labs was added to the Gartner Magic
Quadrant as a "Niche Player". In march 2014, Alpine Data Labs was certified by Databricks on Apache Spark.
$23.5M
Sierra Ventures, Mission Ventures
Predixion Software [San Juan Capistrano, 2009]: Predixion Software develops and markets predictive
analytics solutions fully integrated with Microsofts BI platform. Predixion enables self-service predictive
analytics allowing customers to use and analyze large amounts of data to make actionable decisions, within
the familiar environment of Excel and PowerPivot. It launched its cloud-based predictive analytics platform in
2010 for enabling real-time, predictive analytics from the Internet of Things (IoT). Revenue growth of over
800%, on average, for 2011 and 2012 as well as closing Q1 2013 revenue. Predixion was selected as a finalist
for Red Herring's Top 100 North America award.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
OnCorps [Cambridge, 2011]: OnCorps designed and built a real-time data science and collaborative matching
engine. The engine lets organizations quickly create custom ratings and survey analytics built on a private
library and database. Internal experts then share best practices using highly visual interactive charts. Each
interaction provides real-time insight to the user while building an institutional memory of performance
metrics and experts. Private groups may be formed to isolate and compare benchmarks. The system protects
the identity of each user but displays expert matches based on patent-pending analytic filters.
$4.62M
Andreessen Horowitz
Anodot [Raanana, 2014]: Anodot provides real-time anomaly detection solution, which will disrupt the static
nature with patented machine learning algorithms for big data. Pinpointing performance issues and business
opportunities in real time, Anodot enables its customers to increase operational efficiency and maximize
revenue generation.Users can detect how campaigns, clicks, bids and other key indicators are performing, to
increase customers ROI. Tracking of machine data to maintain them, keeping costs down. Monitor
conversion and understand on-site behavior to keep engagement levels high and increase customer
retention.
$4.5M
Disruptive Capital
psydex [Atlanta, 2004]: Psydex Corporation collects, aggregates, organizes, and indexes news and
information from newswires, TV closed captions, Internet feeds, blogs, and other sources of Web. The
company provides its services to investors, brand managers, publicists, traders, journalists, intelligence
analysts, and other professionals. The company has strategic partnerships with Thomson Reuters
Corporation; IntercontinentalExchange, Inc.; Dow Jones & Company, Inc; AOL LLC; Business Wire;
Ockham Research, LLC; PR Newswire Association LLC; and The Associated Press.
$3.5M
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
dMetrics [Brooklyn, 2009]: dMetrics is building the definitive map of consumer decision-making.
It
operated on a NLP based engine and has the team of MIT PhDs which have built a platform to analyze
thousands of social networks, blogs, and forums, identifying and connecting people, their decisions about
products, and rationale for these decisions. The result is a dynamic interest graph, helping companies and
individuals make better decisions about products to use, campaigns to run, and companies to invest in. Its
clients (from Fortune 500 to non-profits) use dMetrics to get the most accurate, unbiased, and transparent
view of peoples actions, tracing decision making all the way from high-level market insights to high-value
discussions. Understanding what people do - and why - is the next frontier of text analytics. Clicks, Likes and
Retweets do not representatively convey the voice of the consumer, comprising a tiny portion of the
information contributed by Internet users. Most of the Internet (other than photos of kittens) is
conversational: blog posts, forum discussions, Twitter dialogues. It claims to have a platform that extracts
consumer decisions from billions of online conversations. So far, its platform has served clients in healthcare
which has resulted in the database of healthcare-centric insights about 14,000+ products. Similar
repositories of consumer insights for CPG, telecom, and banking industries are underway.
$2.3M
National Science Foundation
Rifiniti [Boston, 2012]: Provides real-time business intelligence for directors and managers of workplace
services to understand and optimise usage of their office space. Its SaaS dashboard tracks a range of KPIs,
including actual space utilization, total cost of occupancy and employee work styles. Can be hosted on private
cloud now. Company has 3 undisclosed paying customers who together have 1.5 million square feet of real
estate monitored by Rifiniti.
$2.27M
Nauta Capital, Hub Angels

Investment Group
BigML [Corvallis, 2011]: BigML offers scalable, cloud based machine learning service. Through a simple
interface users can quickly analyze their data and build predictive models without any prior expertise. The
user can explore these models for new insights and use them to make predictions. It can be used to - analyze
and predict customer behavior, increase customer loyalty, increase site conversion, diagnostics to support in
healthcare, and risk profiles among other applications..
$1.4M
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
Sensors Data [Beijing, 2015]: Sensors Data a big data analysis company aims to help its customers achieve
data-driven decisions. It provides large data analysis products and complete solutions for Internet companies,
as well as provide a large data-related consulting and complete solutions for traditional enterprises. It
supports private deployment, cross-analysis of any dimension and help customers build data warehouse
infrastructure
$942K
Future Capital
OThot [Pittsburgh, 2014]: Othot is a SaaS-based predictive analytics platform and intelligence-driven
solutions for easy integration of predictive analytics into business processes. OThot captures, processes and
analyzes large data sets, providing its customers with understandable results. Its first product The Calisto
Decision Predictor answers the questions specific an industry by combining the consumer profiles + Calisto
predictive scoring engines.
$700k
Opus Global
Transinsight [Dresden, 2005]: Develops Intelligent Search Technologies for the Life Sciences providing
solutions for knowledge based search. The company works in close collaboration with the bioinformatics
group of the Technical University Dresden. Transinsight and the bioinformatics group are co-located in a
technology breeding building hosting groups dedicated to genomics, proteomics, biophysics, tissue
engineering, cellular machines and bioinformatics.
500k
High-Tech Gruenderfonds
Semasio [Hamburg, 2010]: Semasio provides an expertise engine in online advertising with core competence
in semantic and statistical analysis.With the Semasio User Intelligence Platform users ca transform the large
number of contacts with internet users into data points. The platform utilises the user contacts on the web
properties and all digital campaigns. Each page consumed by the user is semantically analysed to extract the
most important terms and phrases, which are then transferred to the user profile. Thus, a large, weighted
keyword cloud exists for each internet user.
500k
High-Tech Gruenderfonds, Project A

Ventures, BDMI Fund, HV Holtzbrinck
Ventures
Angoss Software [Toronto, 1984]: Angoss delivers predictive analytics and data mining solutions for growing
revenue, increasing sales productivity and improve marketing effectiveness while reducing risk and cost. It
provides comprehensive modeling, patented Decision Trees, strategy design to analysts with flexibility to
code in the language of SAS, SQL and R or simply utilizing pre-built functional nodes for automated code
generation.
$616k
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Predictify [Raleigh, 2014]: Predictifyme provides predictive analytics solutions by combining private data and
publically available data such as economic surveys , expenditure surveys, county statistics, and other
personal, economic, social, political and futuristic indicators. By connecting all data sets, it form a larger
picture - an exhaustive list of data points for a particular person, product, market, or industry
$305.26k
Intuitics [Sofia, 2014]: Intuitics helps data scientists to create web app using R,Python, SAS codes and thus
empowers business users to run advanced analytics models themselves in order to generate insights from
data. Data scientists can frequently rerun predictive models for different parameters and data. With Intuitics,
the data team quickly turns a model into a predictive web app which anybody in the organization can use it.
Pricing is as follows: $49/month for individual , $500/month for 15users and $600/month for enterprise
users.
DecisionNext [San Francisco, 2013]: DecisionNext delivers big data predictive analytics software in the cloud.
Large companies use DecisionNext to support high-value decisions ranging all the way from purchasing to
sales. It support specific functions including commodity price forecasting, purchasing optimization, product
mix optimization, capacity optimization, and pricing and promotion optimization, connecting these
optimizations into a single system .
Lumidatum [Bellevue, 2015]: Lumidatum provides personalized experiences to customers with predictive
analytics and data science.Enables data preparation and cleansing through model building to utilizing and
launching predictions within users own apps and platforms. Users can use data science to optimize
merchandising, make product recommendations and identify the right customers.
Predictvia [Caracas, 2014]: Predictiva's first product, Seenatra does automated, Machine Learning-based,
modeling of the customers of a product that allows clients to predict both current customers and potential
customers behavior. With this Customer Model, Seenatra can then find potential customers for the clients
among Social Network users. Using this clients decrease the cost of customer acquisition and increase the
quality of customer lifetime value. Through adaptive learning methods, this efficiency increases over time.
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
datanostic [Bristol, 2015]: Datanostic is a business intelligence products and managed service provider with
customized analytical solutions to organisations.It provides data reporting , data integration, interactive
business dashboard and advanced analytics predictive models that can predict scenarios like a valued
customer leaving the business or a piece of machinery breaking down.
del2infinity [Bangalore, 2014]: Del2indinity uses artificial intelligence algorithms to offer highly accurate
renewable energy forecasts. Vayus sutra the flagship product of the company is capable of predicting wind
power at farms. Their cloud-based platform provides accurate and timely insights into variable wind power
enabling smart operational decisions and increasing return on investment.
ForecastThis [San Mateo, 2014]: ForecastThis provides statistical models for data scientists that automates
the predictive model selection process, allowing users to make predictions faster; make better decisions and
integrate into company data processes faster. ForecastThis employs a patent-pending ML Solver technology
to access and test thousands of model algorithms against your data.Data Scientists use ForecastThis to
accelerate model validation for clients and to free up time to deliver more thoughtful business decision
recommendations. Business Intelligence leaders employ ForecastThis to improve return, reduce risk, increase
customer success or gain a competitive edge .
Insight Jedi [Bangalore, 2014]: Insight Jedi automates the workflow of making a decision with data using
their statistical products which is oriented around mathematical techniques and proprietary algorithms. It
claims that the platform automatically tests hundreds of business hypotheses and recommends actions to
achieve goals specified by the clients.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Smartlogic [San Jose, 2006]: Smartlogic Semaphore is a content intelligence platform that unifies
unstructured with structured data under a consistent set of semantics, allowing the organization to discover
new insights, develop competitive strategies and solve problems more effectively. It has several products
including semaphore 4, semophore cloud, ontology editor which are capable of handling big data, auto
classification, information governance etc.Global organizations in the financial services, oil and gas,
healthcare, government, life sciences, high tech manufacturing, media and publishing, and retail industries
use Semaphore to manage ontologies and taxonomies, drive automatic classification and provide contextual
navigation.
Coginov [Brossard, 2002]: Coginov provides Natural Language Processing (NLP) or semantic analysis
technology makes it possible to automatically understands content, structure knowledge and outline
accurate and valuable data. Coginov has developed the CoginovAPI, a developer friendly and licensable
semantic analysis technology that can be integrated into any solution to facilitate implementation and ongoing document information processing. The CoginovAPI can assist with the mass extraction, classification,
summarization, and provide sentiment analysis over any content processed by its solution. The companys
uniqueness comes from the advanced language rule based algorithms . Other product portfolio is the
CoginovAP, a semantic analysis engine that can be licensed by software vendors and large organizations that
need advanced text analysis for email management, enterprise content management, and social media
monitoring. Coginov customer base is comprised of organizations in the government, public services and the
private sector including: BNP Paribas, Cirque du Soleil, Gildan, Hpital Charles LeMoyne, Hydro-Qubec,
LOreal, Ottawa Center for Research and Innovation, SAAQ etc
Omniquo, inc [San Francisco, 2013]: omnIQuo is an artificial intelligence based analytics software platform
to extract actionable intelligence from Big Data sources such as text, speech, images, audio and video. The
omnIQuo solution is built on acquired IP that has been developed by over 25 years of research based of NLP,
machine learning, neural networks and BIG DATA tools.The company is currently focused on knowledge,
concept and fact extraction in over 70 languages and works across multiple subject domains (Industry
verticals). Since omnIQuo is based on unique neural algorithms that are organically developed, it is disruptive
to conventional systems that are based on statistical models thereby offering a practical system that is low
cost, language agnostic and doesn't need training.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
Funding
Investors
$57.42M
Techstars, New Enterprise

Associates, Accomplice, Intel Capital,
A Ventures, Recruit Strategic
Partners, New York Life Insurance
Company, ATLAS VENTURE
$36M
Earlybird Venture Capital, Open

Ocean, Longworth Venture Partners,
Ascent Venture Partners, Nokia
Growth Partners, Earlybird,
Longworth, Open Ocean Capital
Aviyos [Noida, 2015]: Aviyos is a stealth mode analytics startup focused on the B2B space. Building cloud
based products for lead management and sentiment analytics. Yet to be launched as of October, 2015.
AXON INSIGHT [Zurich, 2014]: Axon Insight provides Business Intelligence solutions to track social media
data for BI strategy development. It provides Network Intelligence, ,Business Network, Business Community,
lead generation, , fraud detection, compliance monitoring, risk management, Data Fusion, Network Sales,
Prospect Detection. Major clients are private banks and insurance companies.
BigData
DataRobot [Boston, 2012]: DataRobot Predictive is a machine learning platform and leverages the cloud to
generate predictive models (which have long played a key role in various industries like health care, sales and
marketing, and finance), is still in beta. Analytics narrows down the search universe based on the
characteristics of the training data set and prediction target. It executes only the most relevant end-to-end
procedures for fitting a model (called Modeling Blueprints), to deliver the best predictive model in the fastest
time possible. DataRobot uses cloud computing to cost-effectively evaluate thousands of Modeling Blueprints
in parallel. It then systematically applies a cross-validation framework to accurately compare the
performance of even the most diverse modeling techniques.
BigData
RapidMiner [Cambridge, 2007]: RapidMiner is an integrated environment for machine learning, data mining,
text mining, predictive analytics and business analytics. Used for business, industrial education, rapid
prototyping, application development and supports all steps of the data mining process including results
visualization, validation and optimization. RapidMiner enables customers to create a data-analytics workflow
and grab data from a variety of sources without scripting using built-in connectors, then process that data to
see patterns that might require action. Acquired Radoop a big data analytics company to extend predictive
analytics to Hadoop.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
BigData
BigData
BigData
BigData
BigData
Details
Funding
Investors
Prevedere [Columbus, 2012]: Prvedere provides SaaS Enterprise Software focused on Big Data predictive
analytics for large companies. It provides an external data analytics product that connects the business
intelligence, predictive analytics, and external data provider markets. Key Customers- TW Telecom, Jawbone,
Hamilton Capital management, BMW, Pearson, Del monte food and Ryerson.
$7.9M
Silicon Valley Bank
Cognitive Logic [Reading, 2015]: CongitiveLogic is offering a different model to analyse enterprise
unstructured data by joining up the data from different enterprises to analyse it without either company
having to send the raw data, but gain insights from combining those datasets. This technology will allow
companies to do research but without exposing individuals private information. The company is founded by
Nick Halstead who founded Datasift and left the company is 2015.
$3M
Upfront, A Ventures
Sense, Inc. [California, 2012]: Sense offers a cloud platform for data science teams to collaboratively to run
scalable data analytics and also schedule and deploy them to production. Data can be accessed from Spark,
Hive, Impala, Presto, Redshift, Hadoop etc. using R, Python, Julia etc. Sense can also be deployed on private
cloud or on-premise data centres.
$1.1M
ACE & Company, Illuminate

Ventures, Granite Ventures
Aleiye [Beijing, 2014]: Aleiye is an enterprise based big data platform and enables the access to structured
and unstructured data integration. The solution claims to be useful for operations and maintenance,
R&D and other analysis and mining services. It also provides an interface and aims to provide in-depth
customization to the enterprises.
Actuate [San Mateo, 1993]: Actuate founded and sponsors BIRT, an open source reporting software with a
user-friendly Integrated Development Environment (IDE) for developers.It has developed a product range
around BIRT for BI solutions. They are BIRT Analytics, BIRT iHUB & Customer Communication
Management. It has the capabilities of providing big data analyics. Currrently it provides software to more
than three million BIRT developers and OEMs. Some customers include Bankdata, Blue Cross Broadridge
Financial Solutions, Inc., CA, Inc., CGI Group Inc., Elcom International, Inc., ING Life Insurance and Annuity
Company, Lloyds Banking Group, MetLife Inc., MSCI Inc and more
Northern Light Venture Capital
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals

Company
Details
BigData
7Puentes [Banfield, 2008]: 7Puentes builds BigData applications and products exploiting big data sources
arising social media, mobile devices and web customer intelligence, using new big-data platforms based on
the map-reduce parallel programming paradigm. Menta is their main big data product, a full equiped
personalization systems including: personal recommendations, most similar items, cart abandoned and churn
strategies, up sells, metrics dashboard. Ventura is their Social media intelligence product, which gathers
information from social media sites, using both intrusive or non-intrusive means, from open and closed social
networks. Gives organizations deeper and richer insights into business patterns and trends, helping drive
operational efficiencies and competitive advantage. 7Puentes has the ability to solve business problems and
provide new business opportunities. This simple shift can transform the perspective, changing big data from
a technological problem to a business solution. 7Puentes partners with Cloudera, the largest ecosystem in
the Hadoop market, to deliver an affordable, scalable and fully supported big data infrastructure without the
risks of a custom built solution.
BigData
FICO [Minneapolis, 1956]: Fico provides predictive analytics and market segmentation tools to support
business strategies that will help decision makers to predict and chose from a set of options that would drive
business performance. Other than this Fico provides various offering across marketing and customer
engagement, fraud and security, bankcard scoring solution etc. Fico also offers decision management suite,
deision modelling, bigdata analytics etc and is an end to end business strategy solution.
BigData
ListenLogic [San Jose, 2007]: ListenLogic is a provider of advanced social business intelligence and social
threat detection to the leading brands across the media, entertainment, food and beverage, consumer
packaged goods, retail, pharmaceutical and technology sectors. ListenLogics advanced social intelligence
solutions use big data processing at 1+ billion streaming classification operations per second (SCOPS) to
deliver corporations understanding of their markets, consumers and competitors. The result is precise, realtime, actionable insight from the open social media universe to set strategy, guide decision-making, drive
innovation and protect the business.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
BI Verticals (1/45)
Company
Details
Funding
Investors
Kissmetrics [San Francisco, 2008]: KISSmetrics is a customer analytics platform designed for small and midsized companies. KISSmetrics helps to track people and their attributes such as location, their work etc. at
different times and on multiple devices. In addition to tracking people, KISSmetrics focuses on providing
actionable metrics that help businesses selling on the web to improve their bottom line such as revenue, the
lifetime value of each customer, marketing attribution, and conversion rates. Used by 1000s of businesses
including Buffer, LiveChat, Twilio, Optimizely, Wordpress, MailChimp. Acquired SourceNinja in Feb 2013,.
$10.8M
Azure Capital Partners, True

Ventures, Felicis Ventures
Mentad [Palo Alto, 2011]: Mentad Analyzes 1st and 3rd party conversion and customer data by leveraging
sophisticated machine learning techniques to identify what uniquely characterizes existing customers, and to
find opportunities across different marketing channels to acquire new similar customers. The platform
launched in 2014 and claims more than 48 customers.
$4.7M
Blumberg Capital, Flint Capital,

OurCrowd, Titanium Investments
Paro [Chicago, 2015]: Paro helps small businesses get financial from P&L statements, to budgets, to
forecasts. It offers a team of financial strategists and operators that can distill financials into actionable
insights. It also offers enhanced Analytics where they provide data and analytics based on financials.
Marketing
Marketing
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
BI Verticals (2/45)
Company
Details
Funding
Investors
$1.57M
Techstars, Elementum Ventures,

Geekdom Fund, Alliance of Angels
Marketing
MetricStory [Seattle, 2015]: MetricStory is using machine learning and algorithms, the startup has built
technology that takes web analytics for actionable insights depending on what the user wants to find out and
allows anyone to add custom analytics to their company website.MetricStory produces automaticallygenerated reports in plain English from Google Analytics data the company will support other platforms
like Omniture, Marketo, Salesforce, Optimizely later on based on specific questions a user may have, and
offers up recommendations for where attention should be placed. This saves a company thousand of dollars
and hours of time. Basic analytics provides page views, time on site, new users, and returning users. Custom
analytics extends beyond basic analytics and provides a full picture of a users behavior on each page of a
website. MetricStory makes it possible to add custom analytics to a website within minutes without having to
understand javascript or the complexities of an analytics tool.
MetricStory is different in the following:
1) Saves significant time and money in configuring custom web analytics
2) Anyone can add custom
tracking, no engineering or coding required
3) 100% confidence in a correct analytics configuration
4)
Significantly reduces the complexity in adding analytics
5) Provides on-boarding for easily configuring
custom analytics 6) Integrates with Google Analytics to ease the pain of adding custom analytics
Marketing
Cuberon [Sunnyvale, 2015]: Cuberon is a Customer Behaviour Analytics Company. Currently in Stealth
Mode.Cuberon is a machine learning based customer intelligence engine for product and marketing to
discover, analyze and visualize how customer behavior impacts their business metrics. Is is an early-stage big
data analytics startup backed by top tier investors and in pilots with some well known consumer brands.
Crowdstream [Liverpool, 2015]: Customer-level analytics for e-commerce. Users can filter, segment and
funnel individuals, existing customers and abandoned sales to feed campaigns, optimise revenue and ROI.
Also provides web based sales metrics, CRM and Helpdesk.
Marketing
Redpoint
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
BI Verticals (3/45)
Company
Funding
Investors
AddThis [Vienna, 2004]: AddThis provides behavioural audience data and website marketing tools. AddThis
processes the real-time interest and intent data from monthly unique visitors across global domains. Enables
brands to see inside custom audiences to reveal content engagement habits, geographic distinctions and
brand adjacencies. Offers tools to engage and convert visitors with onsite audience targeting and social
Marketing - Marketing Analytics publishing tools.
$77.37M
Novak Biddle Venture Partners,

Institutional Venture Partners, New
Enterprise Associates
MarketShare [Los Angeles, 2005]: MarketShare is an analytics company that enables businesses to grow
more efficiently via cross-media attribution and marketing optimization. The MarketShare DecisionCloud
platform provides a combination of technology, data, modeling and business intelligence solutions that
improve decision-making. Has additional offices in San Francisco, New York, London, Tokyo, and Bangalore.
$76.5M
Elevation Partners, FTV Capital
Origami Logic [Palo Alto, 2012]: Origami Logic offers a marketing intelligence platform which connects
marketing accounts, platforms, and data sources to drive informed execution. It combines external and
internal data, folds in all campaign metrics, and presents it in a visual dashboard that removes cross-channel
barriers. Its Marketing Graph feature enables users to organise marketing assets and assess their
performance with customizable measurement metric. Origami Logic measures marketing campaign
performance across thousands of digital channels and accounts for brands such as Visa, JCPenney, Cisco, Intel
Marketing - Marketing Analytics and Aeropostale.
$49.3M
Accel Partners, Lightspeed Venture

Partners, Jafco Ventures, NewWorld
Capital Group LLC, DAG Ventures,
Icon Ventures
TUNE [Seattle, 2009]: TUNE is a global enterprise SaaS platform for marketers and supply-side partners that
develops performance tracking technology for online advertising campaigns. Provides white-labeled affiliate
tracking software that allows thousands of businesses around the world to track and manage their own
affiliate programs. TUNE Marketing Console (TMC) enables mobile marketers to more effectively manage
Marketing - Marketing Analytics campaigns by measuring results and relationship across paid, earned and owned channels.
$36.4M
Accel Partners, Founder's Co-op,

Performance Equity Management,
Icon Ventures
Compete [Boston, 2000]: Compete provides marketers with actionable digital intelligence to improve their
online and offline marketing effectiveness. Allows users to compare online performance against competing
websites, monitor marketing channels such as SEO, SEM, email marketing, and social media to learn what
strategies the competitors are using and develop marketing strategies.
$33.5M
Charles River Ventures, Split Rock

Partners, North Hill Ventures,
Idealab, William Blair
Marketing - Marketing Analytics
Details
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
BI Verticals (4/45)
Company
Funding
Investors
Clickable [New York City, 2006]: Clickable provides solutions for online advertising, businesss intelligence
and workflow automation. Clickable connects to multiple data sources and visualizes data in a layout,
providing the information that marketers, advertisers and agencies need to make marketing placement and
spending decisions. Clickable maximizes online investment by connecting and optimizing digital channels with
the social graph. With Clickable's advertising tool and search and social advertising experts, marketers can
reduce the time and complexity of managing multiple ad formats and networks, such as Google, Bing,
Facebook, LinkedIn, Twitter and more. Through American Express OPEN, Clickable also provides leading
Marketing - Marketing Analytics online advertising and reputation-management tools including SearchManager and YourBuzz.
$32.5M
Founders Fund, Union Square

Ventures, FirstMark Capital, Monster
Venture Partners, American Express
Leapfrog Online [Evanston, 1995]: LeapFrog Online provides a platform for Fortune 500 marketers to find,
convert and monetize the right customers. Offers a mix of agency-level strategy and services through a
proprietary closed-loop technology platform and a performance-based compensation model. Enables users
to manage campaigns across paid search, programmatic, video,social and email channels. Offers real time
Marketing - Marketing Analytics predictive analytics across devices for multi-channel conversions. .
$30M
North Bridge Venture Partners
Shoutlet [Madison, 2010]: Shoutlet sells cloud-based software that helps enterprises measure the impact of
online marketing campaigns. Enables marketers to publish, engage, and measure social marketing campaigns
and activities across platforms with features including tools for social CRM, social listening, ads, workflow
management, contest design and execution, and analytics for Google Analytics, IBM Digital Analytics,
Omniture, and Webtrends. Key Customers include Best Buy, Four Seasons, Kohler, Canon, Mitsubishi and Fox
Marketing - Marketing Analytics Sports.
$29.2M
Origin Ventures, Leo Capital

Holdings, FTV Capital
Upsight [San Francisco, 2007]: Formerly known as Kontagent-PlayHaven, Upsight is a mobile analytics and
marketing platform. Helps marketers identify and measure KPIs unique to their business. Provides custom
analytics dashboards and data querying tools in addition to real-time contextual personalization of marketing
campaigns. Claims to process 500+ billion data points monthly. Clients include Warner Brothers, Viacom, and
Marketing - Marketing Analytics Turner, and game publishing powerhouses such as Electronic Arts, Activision, Glu Mobile and BigFish.
$23.04M
Extreme VP, Battery Ventures, Altos

Ventures, Maverick Capital,
e.ventures, Trinity Capital Investment
Details
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
BI Verticals (5/45)
Company
Details
Funding
Investors
Beckon, Inc. [San Mateo, 2011]: Beckon provides omni-channel marketing analytics software for the
enterpise. The cloud-based software that aggregates, analyzes and normalizes relevant marketing data from
all campaigns in one place, enabling marketers to visualize them, organize them, track them, query them
using natural language processing, or export them to Microsoft PowerPoint, using the metrics and
terminology common to their field. clients include major advertisers such as Coca-Cola, Gap, Microsoft,
Marketing - Marketing Analytics Intercontinental Hotel Group, Converse, BSkyB, Union Bank, Reebok, Jive and Dolby.
$23M
August Capital, El Dorado Ventures,

Canaan Partners, Venrock
Absolutdata [Alameda, 2001]: AbsolutData provides customer analytics, marketing analytics, market
research, data visualization, conjoint analysis and big data services to Retail, Hospitality, Technology, CPG and
Financial services verticals. Also offers a products under the brand 'NAVIK' to help it clients in decision
making. Provides services to more than 40 countries. Based in San Francisco Bay area with local offices
throughout U.S. and delivery centers in New Delhi and Bangalore. 80 per cent of the revenues come from US
Marketing - Marketing Analytics market. Clients include KIA, Adidas, Sprint, SAB Miller, rb, etc.
$20M
Fidelity Growth Partners India
Datorama [New York City, 2012]: Datorama is a software-as-a-service business intelligence platform for
advertisers,brands and agencies. It integrates and tracks data from different advertising data channels, mash
it up and provide advanced analytics with machine learning models. It can integrate marketing channels with
sales, CRM, paid and digital media data. By creating marketing specific data models, it offers a new way of
Marketing Data Management allowing the Advertiser to seize ownership of the data and increase visibility
and control. It track the consumers touch points with the brand across channels, to provide cross channel
Marketing - Marketing Analytics analytics.
$18M
Cedar Fund, Innovation Endeavors,

Marker 32 Inc
$18M
Fenox Venture Capital, ff Venture

Capital, Prosper, Lerer Ventures,
Transmedia Capital, Advancit Capital,
Stage One Capital, Social Starts,
KPMG
Bottlenose [San Francisco, 2010]: Bottlenose helps enterprises identify, anticipate and instigate the trends
that drive their businesses in real-time. Its patent-pending Trend Intelligence engine, StreamSense detects
patterns in real-time streams of data. Finds trends in any kind of unstructured or structured data, social
streams, breaking news, broadcast media, sales data, stock market data, enterprise data, etc. Combining a
new real-time big-data analytics technology (29 pending patents), it is capable of continuously analyzing
hundreds of billions to trillions of changing data points in real-time, offering actionable insights for
marketing, sales, support, competitive intelligence, and strategy. Nerve Center is geared towards marketers,
Marketing - Marketing Analytics but thats just the beginning.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
BI Verticals (6/45)
Company
Funding
Investors
Covario [San Diego, 2006]: Covario was a search marketing agency and technology firm. The company
specialized in international search engine marketing services and provided software tools for SEO, paid
search, social media marketing, analytics and local search optimization. Its customer base includes
technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing,
and consumer packaged goods organizations. Covario was acquired by the Dentsu Aegis Network in
Marketing - Marketing Analytics September 2014, and combined with iProspect, the network's performance marketing arm, in early 2015.
$16M
FTVentures, Dubilier & Company,

Voyager Capital
SumAll [New York City, 2011]: Sumall provides a online platform that connects all key online marketing and
e-commerce data in interactive charts. Features include Real-time data monitoring ability to set goals, see
new vs. returning customers, and project future performance. It is capable of connecting every type of data
including e-mail, social media, e-commerce, payments, and traffic etc. Additional features include automatic
Marketing - Marketing Analytics data driven tweets.
$13.5M
Silicon Valley Bank, Battery Ventures,

Wellington Partners, General Catalyst
Partners
Blab Inc. [Seattle, 2012]: Blab provides Predictive Social Intelligence solutions. Applies proprietary
technology and big data processing to organize, pattern, and predict online conversations in advance. Brands
rely on BlabPredicts to understand what matters now, and predict what will matter next, giving businesses
the daily predictive intelligence they need to adapt strategies, maximize opportunities, and minimize threats.
$11.87M
Alliance of Angels, BlueFocus

Communication Group Co., Ltd.,
Shoreline Venture Management,
Operative Capital
BrightFunnel [San Francisco, 2012]: BrightFunnel generates predictive, actionable revenue insights for B2B
marketers. Predict the revenue impact of demand generation efforts. Identify gaps quickly, and adjust
marketing programs to support business priorities. Identify the best revenue levers with Target Revenue
analysis. Evaluate new investments with What If analysis. Identify performance trends by campaign and
channel. Has an advisory board of leaders from companies like Marketo, Jive Software, HootSuite,
ExactTarget and more. Customers include ExactTarget, Hootsuite, Social Chorus, Zuora, ServiceMax, Nimble
Marketing - Marketing Analytics Storage and more.
$9.53M
Resolute.vc, Bloomberg Beta,

Crosslink Capital, Tekton Ventures,
Salesforce, Karlin Ventures
Details
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
BI Verticals (7/45)
Company
Funding
Investors
Lytics [Portland, 2012]: Lytics is an adaptive digital marketing platform that integrates all touch points,
surfaces and behaviors of customers and prospects, then proactively recommends how to best target
audiences across web, mobile, email and social. Through machine learning, its cloud-based software predicts
Audience segments and suggests opportunities to marketers to adapt their tactics in real-time across a
combination of marketing applications. The Starter Package begins at US$999 per month followed by the
most popular one at US$3,000 per month. Custom packages are available for global, enterprise customers.
Marketing - Marketing Analytics Was a member of the Portland Incubator Experiment.
$9.3M
PIE, Comcast Ventures, Rembrandt

Venture Partners, Voyager Capital
iQ Media Corp [Conshohocken, 2009]: iQ Media is a cloud based media intelligence platform. The company
empowers researchers, marketers, PR professionals and media analysts to find and measure the impact of
various campaigns, branded, or topic related content over an extended period of time. iQ media can overlay
KPIs in one dashboardfrom social to financials, or website to foot trafficand directly sync it to the exact
moment your brand is seen or heard on every screen. They offer historical access to over 14 million hours of
Marketing - Marketing Analytics television data. Clients include Mercedes-Benz, Puma, Legg Mason, Inc. and others.
$9M
Edison Partners, GMH Ventures
$8.5M
Lighter Capital, Aligned Partners, WI

Harper Group, Salesforce
Details
Full Circle Insights [San Mateo, 2011]: Full Circle Insights tracks campaign performance and measures
marketing attribution on the Salesforce platform. It is built completely on the SalesForce1 Platform and is
compatible with other marketing automation platforms. Provides visibility into lifecycle management and
campaign attribution.
TapAnalytics [San Jose, 2009]: TapClicks provides a platform to launch comprehensive digital presence and
manage it with actionable analytics for brands. TapAnalytics consolidates digital marketing analytics reporting
with a unified digital dashboard. Features include advertiser campaigns, drill down to individual advertiser
campaigns, On-Demand Analytics, Comparative Scoring, Real time trending insights, Charting Visualization
and a Campaign Alerting System. TapClicks builds partnerships with agencies and media companies to grow
their revenue and profitability with TapClicks white-label solutions. Has offices in Silicon Valley, Canada,
Marketing - Marketing Analytics India and Mexico.
$4M
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
BI Verticals (8/45)
Company
Details
PropheSee [Delhi, 2014]: Provider of cloud based solution for brands to discover and analyze the data about
their digital presence and develop actionable insights to optimize performance. Provides data tools to track
brand's & competitors' image across social media, industry specific channels and integration with
Google analytics. Provides a dashboard to track all the relevant channels and offers automated/custom
reporting. Raised $500k in angel funding from Indian Angel Network, Stanford Angels and Entrepreneurs
Marketing - Marketing Analytics India in Dec 2015.
Funding
Investors
$500k
Indian Angel Network, Stanford

Angels and Entrepreneurs
$41M
Sequoia Capital, Tenaya Capital, Four

Rivers Group, Next World Capital,
Mayfield Fund
$28M
Greycroft Partners, Pelion Venture

Partners, TenOneTen Ventures,
Crosscut Ventures, TenOneTen
Adspired [Vienna, 2014]: Digital solutions for holistic marketing strategy. Data integration, reporting and
analysis that provides business intelligence tools to record a wide array of information, from TV
advertisements to competitors online ad and web traffic data. Business marketing data from multiple
sources can be integrated into a single repository alongwith sales, finance and market data to get the bigger
Marketing - Marketing Analytics picture.
Datamyze [California, 2012]: Datamyze offers business intelligence solutions for sales and marketing.
Product features include insight generation, recommendations from the self-learning data models and
impact assessment. The founding team has worked at companies such as Microsoft, Salesforce, American
Express, WPP and Google (DoubleClick)
AgilOne [Mountain View, 2006]: AgilOne is a predictive marketing cloud that helps retailers deliver omnichannel experiences in order to increase customer loyalty and profitability. Based on a data-scientist
approach to marketing, AgilOne processes customer data and recommends what immediate actions to take
to increase revenue. The AgilOne platform combines advanced database management, predictive customer
intelligence, and campaign management. The Data Quality engine features include fuzzy matching,
Marketing - Marketing Analytics - standardization, deduping, genderization, geotagging, and National Change of Address (NCOA) checks.
Predictive
Customers include Bosch, ideeli, Moosejaw, PetCareRx, and Shazam.
Datascience [Culver City, 2014]: Datascience has a combination of in-house data scientists, proprietary
technology and custom data models to help businesses do things like predict a customers lifetime value and
analyze the common features in negative online reviews.DataScience shows customers precisely what they
Marketing - Marketing Analytics - need to know to answer their toughest questions and to collaborate on those insights so they can quickly be
put into action.Customers include companies like Sonos, Justfab, Tradesy, Belkin etc.
Predictive
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
BI Verticals (9/45)
Company
Funding
Investors
TellApart [Burlingame, 2009]: Tellapart platform helps in identifying what customers want then makes a
unified profile across multi channel and devices, then uses machine learning algorithms to create a score for
each shopper and product combination serving as a basis for targeting with end to end personal messages
across multi channels. Its self learning circuit brings continuous optimization through feedback collected from
Marketing - Marketing Analytics - platform. It targets users with native ad, mobile and cross device retargeting, personalized email, dynamic
Predictive
promotions.
$17.8M
SV Angel, Greylock Partners, Bain

Capital Ventures
Omniata [San Francisco, 2012]: Omniata provides a marketing intelligence platform. It integrates, clean and
visualise the data from web based apps, ERP and CRM system for predictive targeting the customers. It
integrates Analytics, CRM, CMS and A/B testing platforms into a single solution.The platform is currently
tracking 23 billion events per month and its system can handle 200,000 events per CPU core. Can be used by
the Marketers, Product Managers and Data Scientists - to run their business based on data. It creates an
Marketing - Marketing Analytics - integrated view of consumers across devices, providing tools to optimize the user experience in real-time.
Predictive
Founded by a team of former Digital Chocolate and EA data leads.
$6.8M
Sigma West
Growth Intelligence [London, 2011]: Growth Intelligence provides Predictive Marketing solutions that power
marketing at B2B businesses. The tool boosts conversion rate from telemarketing, online advertising and
outbound email. Customers sync their previous wins and losses with the platform and it predicts who their
next clients will be using open source-gathered Big Data and artificial intelligence. Angel Investors include
Marketing - Marketing Analytics - Paul Forster, founder of Indeed.com (sold in 2012 for $1Bn) and early Google employee and chief economist
Predictive
Hal Varian, together with John Taysom.
$3.4M
83NorthVC, MMC Ventures
DemandJump [Indianapolis, 2015]: DemandJump provides an actionable intelligence marketing (AIM)

platform that is powered by machine-learning algorithms which make sense of digital data so marketers can
discover the largest opportunities specific to them, eliminate data silos and blind spots, optimize budget
allocation and drive revenue growth across all digital marketing channels to maximize market share. The
Marketing - Marketing Analytics - DemandJump Marketing Intelligence Platform couples company data with competitive intelligence to derive
Predictive
actionable insights. Currently in private beta.
$1.25M
Hyde Park Venture Partners
Details
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
BI Verticals (10/45)
Company
Details
Exacaster [Vilnius, 2011]: Exacaster is a big data predictive analytics technology company developing
advanced machine-learning algorithms and tools that address sales and marketing challenges including churn
or usage prediction, product recommendations, segmentation and real-time dynamic pricing. The Exacaster
Platform, the companys flagship product, helps telecom and retail marketers visualize data, predict
customer behavior with propensity models, execute model-driven or event-triggered multi-channel
campaigns and measure their impact. Exacaster BigMatrix is a software product that makes data mining on
Hadoop more efficient by taking care of definition, extraction and automated updating of feature vectors
used for large scale predictive analytics. It easily prepares matrices that have tens of thousands of features
for millions of objects. As of January 2014, the Exacaster platform has been deployed by telecom and retail
Marketing - Marketing Analytics - clients in nine countries on three continents and is used to crunches behavioral data on more than 10 million
Predictive
consumers daily.
JoosWorks [Gurgaon, 2015]: Offers an online software for businesses to predict KPI's based on their past
performance. The software allows businesses to track performance and get a snapshot of past &
Marketing - Marketing Analytics - present performance. Is available in four editions priced accordingly.
Predictive
Deepo [Singapore, 2015]: Deepo intelligently predicts and optimizes the best message to show to visitors of
e-commerce and media sites. Marketers benefit from having their engagement optimized based on machine
learning models, which also enables the discovery of new automated insights about their sites' key trends on
Marketing - Marketing Analytics - a daily basis. Templates include widgets, sliders, popups and bars that are designed to engage visitors to take
actions on the site, called goals, specific to the marketers' industry.
Predictive
Cogent Point [Chicago, 2015]: CogentPoint is a real-time predictive marketing company for B2C businesses.
Provides a cloud-based marketing automation platform which delivers hyper-relevant personalized
promotions to consumers based on their activities on internet, mobile and social media in real-time using
Marketing - Marketing Analytics - machine learning and other advanced analytics technologies.
Predictive
Funding
Investors
$530k
European Union
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
Investors
Accomplice [San Francisco, 2013]: Accomplice (Formerly Fractal Sciences) is a digital marketing software and
services company that helps brands in managing their paid media ad campaigns. Allows users to set goal
metrics, run and analyze brand efforts across multiple channels like Facebook, Twitter, Google AdWords, and
web analytics with custom settings for posting, spending, approving, and editing. Features include bid and
budget optimization, custom recommendations based on historical data, social analytics, closed loop
attribution and reporting. Free for upto $150 add spend.
$6.73M
IMG Worldwide
Conversion Logic [Los Angeles, 2014]: Conversion logic provides real time insights via the attribution
platform called XCLogic. Uses Ensemble Method for prediction of consumer actions. Provides analysis on
short & long term impact of TV along with Attribution of TV spots. Partners include The Trading Desk,
Media math, Twitter, Integral Ad Science etc.
$5.1M
Crosscut Ventures, Founder

Collective, Lerer Hippeau Ventures,
TenOneTen, Rincon Venture Partners
$132.85M
American Express, Comcast

Ventures, Western Technology
Investment, BlueRun Ventures,
Founders Fund, Formation 8, Glynn
Capital Management, AME Cloud
Ventures, Salesforce, Slow Ventures,
BBVA Ventures
Tajitsu [Gothenburg, 2011]: Tajitsu is building a Cloud-Based Customer Intelligence platform for Marketing
Teams in Enterprises. It provides solutions for Customer Lifecycle Marketing.It creates personalised
communications for targeted customers to maximize conversion. It provides Predictive Analytics As a Service
Marketing - Marketing Analytics - to marketers for early customers identification, likelihood of a purchase, reduce customer churn. Tajistu uses
machine learning to continuously learn and improve from customer interactions.
Predictive
Marketing - Ad
Marketing - Ad
Sales
Radius Intelligence [San Francisco, 2009]: Sales and marketing professionals use Radius to reach over 20
million small businesses. Its smart prospecting list application takes the most comprehensive data set on each
small and medium sized business in America and turns it into actionable insights for anyone whose target
market is small business. Radius provides prospect data like contact info and business information in addition
to social media activity from Facebook, Twitter, Google, Foursquare etc. Radius can sync prospect data to
Salesforce or append current leads with better data. Radius is available in the Salesforce App Exchange.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Sales
FirstRain [San Mateo, 2000]: FirstRain provides Business intelligence solutions for the enterprise. FirstRains
cross-platform solutions provide sales, marketing and finance professionals analytics tuned to their specific
company strategy and allow them to deeply understand their customers business and their markets.
FirstRains patented analytics technology finds business-focused Web and social media and then integrates it
into the CRM and social enterprise platforms, including Salesforce.com, Chatter, Cisco WebEx Social,
Microsoft SharePoint and Dynamics, Jive and Yammer. This intelligence is similarly incorporated into leading
research platforms such as Fidelity.com, Interactive Data and Mergent. Based in San Mateo, California,
FirstRain also has offices in New York and Gurgaon, India. The company started fresh in 2004 with the
appointment of Penny Herscher by washing out the old investors and raising new funding.
Sales
EverString [San Mateo, 2012]: EverStrings predictive analytics platform helps B2B companies identify and
engage sales leads and new clients. EverString enables companies to unlock customer insights buried in their
internal data and also connect it with the vast amount of data available from public and proprietary sources
across the Web. Team composed of mathematicians, neural science PhD's from Stanford University, natural
language processing scientists, a NASA engineer and an artificial intelligence PhD.
Sales
RelateIQ [Palo Alto, 2011]: RelateIQ uses large-scale data-mining technologies to automate relationship
tracking in the enterprise and CRM, helping employee and organization keep a track of key contacts. Relate
IQ uses natural language processing and predictive analytics to suggest relevant follow-ups based on the
context of email exchanges. It connects multiple communication streams like emails and calenders to capture
the professional touch-points. Mainly caters to small and medium businesses with less than 100 employees.
Acquired by Salesforce.com, the company is currently operating independently. Major customers include
Box, Accel Partners, T3 Advisors and Asana.
Funding
Investors
$85.46M
Diamondhead Ventures, OAKVC, Oak

Investment Partners, Ampersand
Capital Partners, John N John
Truckline
$78.7M
ZhenFund, Sequoia Capital,

Lightspeed Venture Partners, Danhua
Capital, IDG Capital Partners,
Lakestar
$69M
SV Angel, Morgenthaler Ventures,

Accel Partners, Redpoint Ventures,
Felicis Ventures, News Corp,
Formation, Battery, Thrive Capital,
Allen, Formation 8, Battery Ventures
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
Investors
$55M
Battery Ventures, New Enterprise

Associates, Sequoia Capital, River
Cities Capital Funds, Piper Jaffray
Private Capital Group, Blue Cloud
Ventures
Sales
Lattice Engines [San Mateo, 2006]: Lattice Engines provides predictive marketing and sales cloud
applications to B2B companies. The system scans public databases, company Web pages, and selected social
networks to find significant events such as title changes, product launches, job openings, new locations, and
investments. It supplements this with data from the clients' own systems including customer profiles, Web
site visits, and purchases. It then looks at past data to find patterns which predict outcomes as making a first
purchase, buying an additional product, or renewing. Uses these patterns to identify the best current
prospects for each outcome, and makes the lists available to marketing systems or sales people. The systems
semantic engine reads structured texts such as management biographies and press releases, extracting
entities and relationships, however does not incorporate sentiment analysis. Major customers include EMC,
Citrix, Docusign, Paypal and VMWare. Partnered with Leadteq to serve the Nordic customers.
$42.2M
InterWest Partners, Leapfrog

Ventures, Mayfield Fund, Crosspoint
Venture Partners
Sales
Cloud9 [Redwood Shores, 2007]: Cloud9 provides on-demand sales forecasting and pipeline management
solutions. Features like embedded risk metrics and change analysis are integrated into the pipeline
management solution. Behavioural analysis of sales reps and skill development modules are present in the
sales advisor module along with gamification tools to increase performance. C9 predictive revenue models
extract and analyze hundreds of fine-grained historical signals from lead and opportunity records to predict
future sales. Cloud9 customers include Avaya, BMC Software, Computer Associates, EMC2, LinkedIn,
Siemens, Splunk, Stanley Black & Decker, Thermo Fisher Scientific, and Thomson Reuters.
$36M
Silicon Valley Bank, Battery Ventures,

Bain Capital Ventures, Venrock
Sales
6sense [San Francisco, 2013]: 6Sense is a B2B predictive intelligence engine for sales and marketing that uses
machine learning algorithms and time-sensitive behavioral data to offer insightful predictions to uncover new
companies and contacts at the top of the funnel and prioritises prospects.The platform currently processes
billions of rows of buyer intent data every month from search engines, industry trade publications, blogs,
forums and communities. Customers include NetApp, Cisco, CBS Interactive, Xactly, Blue Jeans, Pure Storage,
and CSC.
$35.6M
InterWest Partners, Leapfrog

Ventures, Crosspoint Venture
Partners, Mayfield Fund
Sales
C9 Inc. [San Mateo, 2007]: C9, acquired by Insidesales, is a Big Data Application company that helps
organizations analyze and optimize revenue across marketing, sales, service and support. Using predictive
sales, forecasting and pipeline analytics applications that enable enterprises to manage pipeline risk and
achieve consistent revenue growth. Businesses can use C9 solutions to analyze the leads pipeline and
forecast actual conversions. Helps to identify key deals, deals which are weak however can still convert and
accurately predict quarterly sales. C9 embeds advanced machine learning algorithms and models into easyto-use applications focused on sales revenue.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
Investors
Sales
Infer [Palo Alto, 2010]: Infer takes lead data from CRM and marketing systems, analyzes it against thousands
of external signals like corporate job listings, company financials, legal filing, and the social media presence of
potential customers and similar datapoints with the potential to identify high potential leads. With a machine
learning algorithm, Infer uses internal data over time to determine which signals end up being strongest or
most important for each client. Infer provides easy integration into existing CRM systems with in a company
(eg SalesForce) Customers include Box, Jive, Tableau, Yammer and Zendesk and multi-year contracts with lot
of companies.
$35M
Redpoint Ventures, Andreessen

Horowitz, Sutter Hill Ventures, Social
Capital
$27M
Sales
InsightSquared [Cambridge, 2010]: InsightSquared delivers Sales forecasts, KPI tracking, and mutli-datasource reports for small and medium businesses. Specializing in sales, marketing, financial & staffing
analytics, InsightSquared currently integrates with Salesforce, QuickBooks, Zendesk, ShoreTel Sky, Google
Analytics, Bullhorn, and more.InsightSquared recently sponsored Dreamforce 2014 where they delivered
over 50 complete BI deployments on the show floor.
Atlas Venture, NextView Ventures,

GrandBanks Capital, CommonAngels,
Bessemer Venture Partners,
Salesforce, Draper Fisher Jurvetson
(DFJ), Two Sigma Ventures
$26M
Sequoia Capital, Bain Capital,

Northgate Capital
Sales
Clari [Mountain View, 2012]: Clari is a mobile-first sales productivity tool that leverages real-time big data
analytics to help salespeople do business. A platform for meeting preparation and follow-up to updating
contact database and forecasting sales revenues, it helps sales reps manage their deals and relationships on
the go. Also enables sales managers and sales ops teams to view deal progress in real-time along with
predictive analytics. Was in stealth mode since 2012 and launched in April 2014.Customers include Cisco,
Box, VMware, and Nutanix
$23M
Sales
Aviso, Inc [Palo Alto, 2012]: Aviso is a predictive analytics software to help sales organizations optimize their
performance. It uses advanced machine learning and portfolio management frameworks to quantify risks and
predict outcomes. Aviso uses pattern matching amongst new prospects and matches them with existing
customers in a portfolio. With a minimum subscription fee of $100,000 per year, Aviso Insights is aimed at
enterprise customers with 50 or more sales reps.
Cowboy Ventures, Bloomberg Beta,

Shasta Ventures, First Round Capital,
Scale Venture Partners, Next World
Capital
$16.9M
Shasta Ventures, Alliance of Angels,

Split Rock Partners
Sales
VoloMetrix [Seattle, 2011]: VoloMetrix is an enterprise analytics company focused on improving

organizational effectiveness, driving knowledge worker productivity, and improving enterprise business
performance. It allows businesses to better understand how their employees are spending their time at
work.VoloMetrix extracts and analyzes anonymous aggregated collaboration data to reveal insights into how
employee behaviors drive business outcomes.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
Investors
$16M
Kennet Partners
Sales
Conversica [Foster City, 2007]: Conversica provides sales conversion management software for marketing,
inside sales and sales organizations. Presented as a customized online persona, the application automatically
contacts, engages, nurtures, qualifies and follows up with leads via natural, two-way email conversations
until the lead converts into an opportunity or opts out. Used by more than 7,500 sales representatives
worldwide, Conversica claims to have helped create more than US$7.6 billion in sales revenue.
$10M
Peninsula Ventures
Sales
Pramata [Brisbane, 2005]: Pramata offers customer contract intelligence to the sales teams of businesses.
Pramata supports risk management, compliance, and revenue assurance by providing companies with the
ability to analyze and report across the complex and unstructured information in contracts. Its sales
intelligence solution enables for improving sales processes, increase deal profitability, retain, upsell and
cross-sell more customers and mitigate risk.
$6.4M
Sales
GageIn [Alviso, 2009]: GageIn is a lead generation solution that finds real-time sales opportunities hidden
over Internet sources including websites and blogs. For each opportunity, SalesGraphs visually displays a 360degree view of all the company, news, personnel and competitive information plus social media connections
necessary to successfully engage and close business. GageIn is free for individuals and available on a
subscription basis for Salesforce and Oracle Sales Cloud users. Raised $6.4 million in Series A funding from
private investors, including Shaoqing Sun, founder and CEO at C&C Reservoirs, and Shahid Ullah, chief
operating officer of Afren Plc. Won the 2014 SIIA CODiE Award for Best Customer Relationship Management
Solution.
TopOPPS [St. Louis, 2014]: Offers a sales pipeline management solution. Sales reps can record their feedback
into the CRM. Sales managers use this info to assess rep's performance and direct the next steps. Creates
unique customer profiles and ranks them based on various data parameters. Uses pipeline strength and rep
performance to forecast sales and take steps to improve it.
$5.55M
Sales
Cultivation Capital
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
Investors
$2M
IDG Ventures, Google Ventures,

AngelList
Sales
Datanyze [San Mateo, 2012]: Datanyze is a sales prospecting tool powered by technology data. By crawling
tens of millions websites each day, Datanyze helps businesses understand who is using their competitors'
software and when they started or stopped using it. Datanyze integrates with 3rd party solutions to provide
information about leads and contacts directly in the web app. Customers also have access to all of Datanyzes
information right from their Salesforce.com accounts. Customers include KISSmetrics, Brightcove, Edgecast
and Dyn.
$2M
Y Combinator, Google Ventures,

Innovation Works, New York
University
Sales
Framed Data [San Francisco, 2013]: Aimed at small businesses, its analytics platform splits users into
different groups and looks at how likely they are to continue using the app or when they decide to abandon
it. It trains, optimizes and stores productionized models in cloud to provide predictions through an API,
eliminating infrastructure overhead. Its app runs on data from Mixpanel, Kissmetrics, Heap, Segment, Fluury
through its machine learning models to generate predictions about user behaviour. Angel investors include
Alexis Ohanian, Charlie Pinto, Garry Tan, Kevin Mahaffey, Klaus von Sayn-Wittgenstein, Paul Buchheit, Sean
Byrnes, and an AngelList syndicate led by Sumon Sadhu.
ChartMogul [Berlin, 2014]: Chartmogul provides SaaS & subscription reporting, analytics & metrics
for Stripe, Braintree, Chargify, Recurly and PayPal. It provides tools to measure, understand and grow
subscription business. Real time reporting include customer lifetime value, churnrrates, recurring revenue
etc.
$1.5M
Point Nine Capital, RTAventures
Entytle [Mountain View, 2014]: Entytle provides a SaaS solution that helps companies maximize customer
lifetime value by identifying high probability sales opportunities through automated analysis of all event
histories associated with a customer and their installed base of products. The platform predicts which
customers are most likely buyers of a specific aftermarket product, service or cross-sell and upsell offerings.
$1.147M
Spiderbook [San Francisco, 2013]: Spiderbook uses data science to give users qualified leads by tracking
behavioral signals of prospects. Possesses a connected data set of companies along with suppliers, partners,
competitors and customer lists, and the key decision makers. Utilizes social algorithms and machine learning
to identify the best person to contact in the company. Some of the data points include public social data,
news, logs, job posts and sec filings.
$1M
Sales
Sales
Sales
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
$700k
Sales
IKO System [Paris, 2010]: IKO uses machine learning algorithms to detect buying patterns and signals from
raw data, and also generates proprietary lead intelligence based on the collected structured or unstructured
information. IKO works with more than 60000 sources of information, including Reuters, Zoominfo,
Bloomberg, Marketmonitor, LexisNexis, etc. Premium sources are press articles, news feeds, contact
databases, company databases, industry reports, corporate transcripts, etc. Claims 80% of sources are
private or require premium subscriptions. Also monitors over 700m corporate web pages to detect buying
signals and sales activities. Enables users to import third party sources such as your CRM data, marketing
automation leads, address books, Excel files or social contact files. Integrates with Salesforce, Pardot,
Marketo or Hubspot.
Sales
AlignAlytics [Wayne, 1995]: AlignAlytics provides advanced analytics solution for data-centric projects in
areas such as; sales, pricing, forecasting, benchmarking, data-mart design, dashboarding and metric
structuring. It provides an extensive library of algorithms, ETL scripts, analytic data structures, visual designs
and related software code organized by industry, business and specific problem areas.
Pattern [ , 2010]: Currently in private beta, Pattern.ai is an app that uses Machine learning to increase sales
rep productivity.
Sales
Sales
Brytecore [Atlanta, 2015]: Brytescore is a predictive behavioral lead scoring tool which allows real estate
agents to score leads based on their activity on the website. Data collected from the site is fed into a ML
algorithm, which then predicts as to when a lead should be contacted. Also offers a responsive website
builder tool for real estate agents (in beta).
Investors
Emerald Stage2 Ventures, Innovation

Ventures, Zon Capital Partners
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Ensembler [Delhi, 2015]: Ensembler provides a complete end-to-end CRM and sales force automation
solution for enterprises. Features include lead generation & tracking, campaign management,
integrated helpdesk & support management, report and dashboard. Product of Alliance Info-Tech.
Sales
Sales
Sales
Gauge [Toronto, 2015]: Gauge (rebranded from SalesNinja) allows field sales reps to collect lead
information electronically via iOS and/or Android. Sales managers can review the recorded data and KPIs
through a real-time web portal. Also uses gamification to help representatives perform at their peak levels
and surpass their expectations. Closed in January 2016.
RealBox [Delhi, 2015]: Offers a real-time sales dashboard which allows users to track and analye their daily
business sales. Offers a performance card which allows users to see stats such as sale per day, data
segregated according to net sales, taxes paid, discounts & comparison. Other features include shift wise
sale tracking, employee comparison, cloud POS and drill down reports. Is also mobile compatible.
Sales
SaleRapid [Nashik, 2015]: Offers a sales intelligence and CRM platform for real estate brokerage firms. Has
three modules namely Project, CRM and Sales Team. The "project" module allows agents to browse their
listings by entering various keywords. The CRM module allows agents to engage customers, send promotions,
analyze a done deal, connect with other in their sales network and decide on data driven strategies. The
Sales team module allows firms to set up a performance based reward system for their sales team.
Sales
SalesMaple [Austin, 2015]: SalesMaple is a sales analysis and prediction platform built for sales people and
focused on Small-to-Medium Businesses (SMB).
SalesMaple is a sales reporting, dynamic analysis, and
dynamic prediction platform that continuously builds prediction models for individual sales people in order to
provide intelligent sales pipeline management and forecasting. Its prediction models uses machine learning
that evolve more as the sales person uses the platform. It models each sales person, and aggregate the
predictions for a sales manager, or allow a sales manager to split a team in half if they want to try out a new
sales strategy (A/B Testing for Sales!).
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
EAM Business [Detroit, 2015]: EAM business solutions provides sales intelligence solution. Features include
creation of dashboards, ability to compare layers of data sources, Dashboards and charts are dynamic and
customizable at any point and can be shared with team members.
Sales
Sales
Sales
Sales
Newcleus [Singapore, 2013]: NEWCLEUS is a B2C predictive intelligence engine for sales and marketing.
Features include predictive lead scoring, predictive target marketing and campaign optimizer using internal
and external data. Connects with CRM and Marketing Automation to deliver immediate impact. The
predictive intelligence platform is based on Machine Learning and Natural Language Processing.
PerfectLeads [Los Angeles, 2015]: PerfectLeads provides a platform for outbound sales for companies who
sell B2B products and services. The sales prospecting tool that uses Artificial Intelligence to for generating
prospective leads for the sales team. They actively crawl websites to generate leads. Currently they have 80
million prospects covering 750+ industries, and provide more than 400 filters
interpretive [London, 2014]: Interpretive provides predictive analytics for sales teams. Use machine learning
to automate complex tasks like gap analysis, change-point detection, and churn prediction. Offers push
notifications on customers that are being lost and missing opportunities. Integrates with all major ERP and
CRM systems.
Zensight [Boston, 2014]: Zensight is a predictive sales intelligence platform that aims to deliver valuable and
relevant insights that advance and accelerate sales by analyzing email and CRM to find proven sales content
that will help most with each prospect.
Sales
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Sales
Simles [San Antonio, 2013]: Simles, a Greetail product, provides Business Intelligence tools to increase sales
productivity. Works as a sales tracking manager app that organizes appointments, notes, contacts, addresses
using exact map location, documents, and reminders, avoiding multiple application usage. Simles also
captures information like industries visited per client, sales pitch/presentation time duration, time-frames
between appointments, sales results, percentages of closings, re-schedules and clients and other data to
provide actionable analytics. A mobile app is used for simple inputs and appointment management, and a
responsive web application to access all of the Business Intelligence Data Dashboard with information
displayed in a Dynamic Graphics format. Currently a part of Geekdom Incubation.
Sales - Inside Sales
InsideSales.com [Provo, 2004]: InsideSales.com offers cloud-based sales acceleration technology that
combines dialer technology in a hosted CRM with Lead Response Management. The InsideSales platform,
based on Neuralytics, a predictive and prescriptive self-learning engine, offers analytics that determine the
best conditions to conatact a lead to have the best chance at closing a sale. Major product offerings include
communications for immediate response, gamification for sales motivation, visualization for an immersive
experience with sales data and predictive analytics for lead prioritization and hiring. Doubled its customer
base in the last year, key customers include Microsoft, McGraw-Hill Groupon and Marketo.
TalkIQ: Conversation Science for Inside Sales Teams [San Francisco, 2013]: TalkIQ is a personal assistant for
reps and a data scientist for sales managers. Offers a dialer, real time call transcripts, and Conversation
Science analytics to generate insights from the call data. Uses a mix of acoustic models, Natural Language
Processing, and clientspecific deep learning models to transcribe conversations in realtime.
Cloverlux [Austin, 2015]: Cloverlux processes phone and conference calls from sales organizations and
provides insight and analytics to sales leaders on how to effectively manage their teams to improve sales
results. Their API connects with the users CRM and VOIP system to intake the voice conversation data and
analyze that content for predictive emotional intelligence elements. Help call centers inprove CSAT
performance with call analytics solutions.
Funding
Investors
$199M
Salesforce, Microsoft, Polaris

Partners, Kleiner Perkins Caufield &
Byers, US Venture Partners, Zetta
Venture Partners, EPIC Ventures
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Funding
Investors
$231.4M
Granite Ventures, Shasta Ventures,

Meritech Capital Partners, DFJ
Growth, Brookside Capital, Coatue
Management, Sands Capital
Management, Workday, Salesforce,
Granite Ventures LLC, Baillie Gifford,
Founders Circle Capital, Harmony
Partners, Coatue, DFJ, Meritech,
Sands Capital
$171 M
Management
Adaptive Insights [Palo Alto, 2003]: Adaptive Insights provides cloud business and financial analytics
solutions for companies and non-profits of all sizes. The company's software as a service (SaaS) platform
allows finance and management teams work together to plan, monitor, report on, and analyse financial
and operational performance. It offers capabilities for budgeting, forecasting, reporting, consolidation,
dashboards, and business intelligence and enables finance, sales, and other business leaders to make
more collaborative decisions. Over 2,200 customers worldwide, from midsized companies and nonprofits
to large corporations, including AAA, Boston Scientific and Siemens. Has worldwide partners including
Armanino, Intacct, IntuitiveTek, Plex Systems, SAP, and NetSuite.
Monitor Ventures, ONSET Ventures,

Cardinal Venture Capital, RBC,
Norwest Venture Partners, Relay
Ventures, Salesforce, Bessemer
Venture Partners, Information
Venture Partners, JMI Equity
$93.37M
Greylock Partners, Andreessen

Horowitz, Redpoint Ventures, Tenaya
Capital, Silicon Valley Bank
Management
Tidemark [Redwood City, 2010]: Tidemark provides cloud-based enterprise performance management
applications on a unified application platform. These include products for financial planning, operational
planning, metrics management, labor and expense planning, and profitability. Company management can
review sales data, collaborate, and update forecasts using a mobile device. Tidemark's team has helped more
than 5000 companies evolve their analytical capabilities over the past 20 years. In 2014, Tidemark
experienced an annual recurring revenue (ARR) increase of 311% from the previous year. Total revenue
under contract rose more than 218%.
$85.9M
Management
Host Analytics [Redwood City, 2001]: Host Analytics provides cloud-based financial applications for planning,
consolidation, reporting and analytics. Host Analytics enterprise performance management (EPM) customers
benefit from improved business agility, improved security, and lower overall cost compared to legacy onpremises alternatives. World-class companies like NEC, Burlington Coat Factory, and Crocs trust Host
Analytics to power their strategic financial processes. Host Analytics was honored by Gartner as a Visionary in
the 2013 Magic Quadrant for Corporate Performance Management Suites.
StarVest Partners, Trident Capital,

Next World Capital, Advanced
Technology Ventures, Centerview
Partners
Management
Details
Anaplan [San Francisco, 2006]: Anaplan provides cloud-based modeling and planning software for
companies sales, operations and finance teams. It takes sales, operations and finance data and applies
complex models to create insights on performance expenses and more. They have built a platform from the
ground up to empower companies to plan, collaborate, execute and act in real time. Anaplan enables
business users across an organization to turn the complexity of the business operations into powerful, easyto-use models. Grew its customer base by 91% in 2014 and has 50,000+ users across 20 countries as of Jan
2016.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
Investors
$32M
Axel Johnson, Catalyst Investors
Management
Decisyon [Stamford, 2005]: Decisyons software provides a platform that allows its customers to drive
financial and operational insights by discovering the key factors affecting business issues and processes,
collaborating and deciding on the best course of action, and executing activities that optimize impact.
Platform capabilites includes integrations with IT systems, data repositories and cloud services, actionable
analytics that are descriptive, diagnostic, predictive or prescriptive as well as building relationships and
access requirements between a multitude of structured and unstructured data sources.Its diverse Global
1000 customers include many of the most respected pharmaceutical, banking, manufacturing, media and
fashion companies.
$15.59M
eCAPITAL Entrepreneurial Partners

AG
Management
Jedox [Freiburg, 2002]: Jedox AG is a provider of self service business intelligence and performance
management solutions. Features autonomously modeling analysis, reporting and planning functions, Jedox
helps users to master complex BI issues without the help of IT. Jedox has a modular structure and uses
Microsoft Excel as its user interface on the one hand and a Jedox-specific spreadsheet on the other, both of
which can be used in all common browsers. Jedox is developed by the software provider of the same name
(Jedox AG) in Freiburg im Breisgau/Germany. Available in 23 different languages, Jedox solutions are
deployed in more than 120 countries around the world.
$6M
Klass Capital, Difference Capital
Management
Vena Solutions [Toronto, 2011]: Provides a Spreadsheet Process Management solution featuring financial
close, disclosure management, financial and management reporting, budgeting, planning and forecasting
and additional functionalities including version control, process management, data validation and a
centralized database. The company serves mid-market and Fortune 500 companies. Clients already include
Canpar, Home Trust, Sentry Investments, Martinrea, First Wind and AES Energy.
$4.5M
Accel Partners
Management
Trufa [Heidelberg, 2013]: Trufa is a predictive financial performance management application built for
financial and operations professionals. It leverages advanced analytics and statistics to continuously
interrogate SAP ERP operational data and processes across the entire business cycle, recommending specific
and ongoing actions to free up cash. By targeting root causes, It recommends actions finance teams can take
for immediate and sustainable results.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
Investors
$3.4M
Greenline Ventures
Management
BodeTree [Denver, 2010]: BodeTrees online tool, connects with a small business day-to-day accounting
software to create a comprehensive snapshot of the companys financials, forecasts, and valuation. BodeTree
also helps small businesses set growth goals and strategy, and provides an easy way to apply for and access
loans. BodeTree works with QuickBooks to create an online financial analytics dashboard complete with
professional reports and deep insights that typically require the use of an expensive consultant. The
company claims it is
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ProfitBase NA [Sandnes, 1991]: Profitbase provides BI solutions for corporate performance management. Its
offerings include budgeting, forecasting, financial simulation, data warehousing and reporting.It provides
these solutions to verticals like retail, shipping, oil & gas, healthcare, manufacturing, and many other
markets throughout the world. Some of its customers include Petro-Canada, Grilstad, Levi's and more.
$100k
Management
Management
Management
Adaytum [ , ]: Budgeting solution is a BI corporate performance management solution and services that
provides planning budgeting and forecasting . Its proprietary product was Adaytum which was then acquired
by Cognos in 2003. Adaytum Planning, renamed Cognos Planning, the product has been developed and
integrated into the Cognos range of products. Cognos was acquired by IBM in 2007.
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International is a global software vendor leading the way in Business
Intelligence and CPM unification. It
provides solutions for reporting and
analysis, budgeting, planning, forecasting, profitability modeling and
optimization. Its customers include global enterprises like Acer, DHL, Desigual, Mitsubishi, NEC, and Puma.
It is preffered by over 2500 companies of all size and across all major sectors.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Management
Bitam [Tampico, 2000]: Bitam is a provider of Business Intelligence (BI) and Enterprise Performance
Management (EPM) software solutions, delivering high business analytical capabilities to organizations of
any size. The Bitam solutions are known for their rapid deployment, a high rate of adoption by users, low
implementation risk, ease of use and minimal training requirements. It also combines ad-hoc analysis with a
management dashboard into a single platform. Bitam has over 1,000 customers in a wide variety of
industries, including manufacturing, healthcare, government, retail, and finance. Partial list of their
customers: Black & Decker, Coca-Cola, Home Depot, HP, IBM, Microsoft, Pfizer, Schering,
Teleperformance, Washington Headquarter Services
Management
Axiom EPM [Portland, 2006]: Axiom EPM provides performance management solutions that empower
finance professionals to analyze results, model the future and optimize organizational decision making.
Solutions for budgeting and forecasting, reporting and analytics, strategy management, consolidations,
capital planning, profitability and cost management are delivered on a single unified platform. Achieved high
growth in 2014, including a 54% increase in sales across key verticals, including healthcare, banking and
higher education
Management
arcplan [Wayne, 1993]: Arcplan provides Business Intelligence, Dashboard, Corporate Performance and
Planning software solutions for desktop and mobile use. It offers three packages. arcplan Enterprise provides
the basic reporting and dashboard environment with an Application Designer to create reports and
dashboards through a drag and drop interface, an Application Server for centralized execution of analytics
processes and an Administration Console to manage and store applications. arcplan Engage provides a selfservice, web browser based analytics environment with collaboration features and an Excel add-in. arcplan
Edge is an integrated budgeting, planning and forecasting solution. Since 1993, arcplan has enabled more
than 3,200 customers worldwide to leverage their existing infrastructure for better decision making.
arcplan's flagship product arcplan Enterprise was rated the #1 third party tool for SAP BW, Oracle Essbase.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
Investors
RJMetrics [Philadelphia, 2008]: RJmetrics offers BI for analysis and visualization solutions. It offers a wide
range of connectors for different data-types into their proprietary API for self-service BI. Serves mostly ecommerce companies, SaaS vendors, social media organizations and online content providers. Provides
useful metrics such as Customer Lifetime Value, cohort analysis, marketing ROI, repeat purchase rate,
revenue analytics, churn rate and allows custom metrics. Integrates with Shopify, Magento, Google Analytics,
Zendesk, etc. Offers Data Import API for systems without a pre-built RJMetrics connector. Four pricing plans
based on number of users in database. Separate plan for startups. Customers include Fab, Craftsy and
NoMoreRack.
$23.95M
Trinity Ventures, SoftTech VC, August

Capital, Lerer Ventures, SV Angel,
Zelkova Ventures, Vision Ventures,
Red Swan
eCommerce
WHI Solution [Rye, 1999]: WHI's Nexpart ebusiness suite provides ecommerce store optimization solutions
and maximizes distribution efficiency for Manufacturers, Distributors, Retailers, and their customers. Other
features includes distribution management, eCatalog, eCommerce.
$17.9M
MidMark Capital, Polaris Partners
$9M
FirstMark Capital, Foundry Group,

First Round Capital, O'Reilly
AlphaTech Ventures
$8.5M
iNovia Capital, Valar Ventures,

Business Development Bank of
Canada, Klass Capital, Extreme
Venture Partners, Extreme Startups,
Social Starts, Andrew McCormack
eCommerce
eCommerce
eCommerce
Jirafe [New York City, 2010]: Jirafe offers eCommerce-tailored analytics and data for online retailers. Offers
real-time metrics such as latest site activity, latest products sold, revenue, orders, visits, conversion rate and
insights into purchase funnel and abandoned carts. Features include data segmentation and cohort analysis
based on customer behavior, revenue, purchase patterns, and merchandise performance, user level tracking,
and ability to create lists for marketing campaigns. Priced based on the number of users, starts at
$499/month for upto 5 users with a limit of $2.5M revenue.
Granify [Edmonton, 2011]: Granify uses Big Data Technology to convert online shoppers who otherwise
would not have purchased - in real-time before they leave the site. Works by showing a customized prompt
to customers based on their predicted objection such as shipping time or high price. Claims 95% accuracy.
Works with all eCommerce platforms.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
Investors
CoolaData [Tel Aviv, 2012]: CoolaData is a behavioral analytics service for eCommerce and gaming
companies. Uses cohorts for deeper behavorial analysis and offers predicitve analysis. Allows SQL queries in
normal English through company's extension of SQL language (CoolaSQL). Partner with Google cloud
platform for computation, storage and analysis, Kochava, AppsFlyer and Software Advice.
$7.4M
Greylock Partners Israel, Carmel

Ventures
$2.89M
Seedcamp, High-Tech
Gruenderfonds, Tola Capital
eCommerce
Minubo [Hamburg, 2013]: Minubo is a Business Intelligence as a service solution particularly developed to
meet online retail-ers specific analytics requirements. Minubos dashboard integrates web analytics, shop
and ERP data in one place. Along with an aggregated view, Minubo enables direct access to the raw data.
Competitors are said to include RJMetrics, DOMO, Good Data, and Datapine. Companies like Gaastra,
mymuesli, Enamora are some of its customers.
$2.5M
SaaS Capital
eCommerce
Webgility [San Francisco, 2007]: Webgility helps automate accounting for SMBs. It provides software that
synchronizes financial data in any application with accounting systems such as QuickBooks and Xero.
Webgility is an Intuit Gold-certified company. Its flagship product is eCommerceConnector (eCC), is an
application for QuickBooks integration and order fulfillment. eCC integrates with over 35 of eCommerce
platforms, all PC editions of QuickBooks, major shipping processors and payment gateways.
$270K
Blume Ventures, TLabs, 5ideas
eCommerce
DataWeave [Bangalore, 2011]: Provides actionable data by aggregating, parsing, organizing and visualizing
huge amount of data points from web. It creates curated datasets by aggregating data from the web. Helps
user to monitor and visualise public data in the form of API, dashboards and visualisations. has 2 products Retail intelligence , brand analytics. Retail intelligence is a market intelligence platform for retailers which
provides promotional insights, picing intelligence, assortment & gap analytics and catalog insights for
retailers. Brand analytics is a maket intelligence platform for brands which does price monitoring, provides
promotional insights, seller analytics and momentum analytics for brands.
$40K
eCommerce
CX Solutions [New York City, 2013]: CX Solutions offers BI solutions to eCommerce companies. It offers adhoc analysis, reporting, dashboards and analysis platform. It generates reports about sales, customer
behavior, promotions, and inventory. It offers plugins for popular shopping cart software and hosted services
like magneto, google analytics, shopify and more. It automatically imports customers historical data and
generates reports and insights. The company acquired by CXact in 2014.
eCommerce
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Ark Challenge
eCommerce
MineWhat [Bangalore, 2012]: MineWhat enables online stores to make informed decisions on marketing,
merchandising and product strategy to increase customer lifetime value. It was founded in early 2012 as a
social discovery engine that picked up on user interests expressed on social media networks and used that to
suggest products that they might like. In August 2012 the company won the Intel App4India contest with this
product. The main features include promotion and marketing of products, shopper segmentation to acquire
and retain more consumers, competitive positioning of products and product strategy for improving
business. The platform also works on a iPad. Supports various platforms such as Shopify, Magento, Opencart,
eBay, Drupal commerce, amazon etc. The company graduated out of the incubator as one of the two best
startups there.
Wunderdata [Berlin, 2013]: Wunderdata is a Business Intelligence tool for online shops.It imports data from
various sources such as your shop database, ad platforms and CRM applications. The data then undergoes
ETL process and is then fed into client specific datawarehouse from where it is retrieved for analysis. It offers
data visualization, reporting and KPI monitoring.
WestTech Ventures GmbH
eCommerce
eCommerce
UseData [Ho Chi Minh City, 2014]: UseData offers a big data analytics platform for E-commerce businesses
with ability to customize their processing needs and visualization reports. By analyzing customers'
preferences, UseData can increase customers shopping experience by suggesting more suitable products to
the right users. Claims to have support for NoSQL datastores, real-time processing frameworks. Some key
technologies include Amazon Web Services, HBase, Kafka, Hadoop and its family such as Hive, Sqoop, Pig.
eCommerce
KPI Watchdog [Bratislava, 2014]: KPI Watchdog is an online tool for monitoring key business metrics for
ecommerce sector, independently of the source of data. Features include: Data sources connectors for
google analytics, MySQL Database, API. Users can use Google Analytics, AdSense, AdWords, Facebook
Insights, Wordpress Woocommerce, MySQL database and other API connectors to automatically collect
business data. Monitoring and analysis can be done by creating dashboards, reports, balanced scorecards,
compare results from the database with Google Anaytics, Facebook etc. Intelligent e-mail alerting system
flags you immediately if there is anything irregular in the e-commerce business performance.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
eCommerce
Soogr [London, 2014]: Soogr provides business intelligence, price analysis, data analysis, intelligent systems,
big data, and variations on e-commerce business models. The main venture now is Intelligent Prediction (via
soogr.com and soogr.biz). This venture sells BI services but the latest change is to implement a bidding
process on a product. This is different to an auction site because Soogr is listing only branded goods and is
focused on a retail solution (ie a customer typically will be several products in bathrooms - bath, ped, basin,
mixers, panels, mirrors, WC, etc). In other words a product listing is sold to a retailer in effect which is a VRM
(Vendor Relationship Management) concept.
eCommerce
SavvyCube [Minneapolis, 2013]: SavvyCube provides e-commerce merchants with analytics and insights into
firm's past and present. Also provides predictive analysis based on aggregated and combined data from
Magento, PayPal and Google Analytics. Planning to integrate with Shopify, Apruve, FBA, eBay, Volusion,
Stripe, PrestaShop and BigCommerce. SavvyCube is a division of Webtex Solutions, a Minneapolis-based
software development company.
Supply Chain
FusionOps [Sunnyvale, 2005]: Fusionops provides SaaS Supply Chain Business Intelligence Big Data tool.
Offering 1000+ pre-built supply chain reports, dashboards and analytics to visualize Inventory, Order
fulfillment and Purchasing metrics in real time. It targets all product manufacturing companies and has
installations with global manufacturing companies in the automotive, apparel, electronics, healthcare and
consumer packaging industries. Customers include major brands as Merck, Columbia Sportswear, Brocade,
Mahindra, and Orica, among others. The company has also announced its new FusionOps for Salesforce.com
application and support for Oracle Enterprise Business Suite.
Supply Chain
Halo - The Supply Chain Intelligence Company [San Diego, 2008]: Halo Business Intelligence (Halo BI) is a
global provider of information discovery and business intelligence systems tailored for small and mid-sized
enterprises. It provides data base tools that enable business users to make data driven decisions in various
supply chain processes like purchasing & procurement, operational & production, inventory and
sales analysis. It offers all the BI functionality like self service data-mining, analysis and reporting. Halo BI is
headquartered in San Diego, California, and maintains corporate offices in North America, EMEA and the
Asia-Pacific regions.
Funding
Investors
$18M
Sierra Ventures, New Enterprise

Associates
TVC Capital
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
Investors
$101M
ePlanet Capital, IDG Ventures India,

Fidelity Growth Partners India,
Norwest Venture Partners, InnoVen
Capital, Temasek
Clear Metal [San Francisco, 2015]: ClearMetal uses Data Science to solve the most complex operational
problems in Shipping. Provides an enterprise SaaS platform for the global trade industry helping them
remove operational inefficiencies.
Supply Chain
Supply Chain
Supply Chain
Retail
Columbus [Hyderabad, 2015]: Columbus provides supply chain automation and industry automation tools.
Users can track, record, categorise issue of sample orders with appropriate financial treatment.Features
includes support for multi-warehouse to plan to store inventory in multiple warehouses, plan storage
bays,and tracking them as per various parameters including expiry date.Supplier Login provides secured
access to suppliers so that they can update their product prices, respond to BOQ requests. Inventory
classification can be done as fresh stock, expiring stock, damaged stock, refurbished stock, returned Stock,
Stock in Transit, In Store, Stock Shipped etc. The software also helps the team to achieve multi channel sales
and delivery. Finance ManagementRaise auto invoices, track payments, check customer credit limits and
more.
DataCulture [Delhi, 2014]: Dataculture provides a platform for machine learning based predictive analytics
and automation platform for sales, marketing, logistics and procurement functions. The platform allows
marketplaces shipper selection, predict route delays, improve network planning and improve customer
satisfaction. For logistics companies it helps to estimate demand for better capacity utilization and planning.
ManthanRetail [Bangalore, 2004]: Offers big data analytics solutions to the Retail, Pharma and CPG markets.
Retail analytic solutions include customer marketing, merchandise management, supplier collaboration, HR
analytics,finance analytics, multi channel management and store operation. CPG analytics solutions include
direct2customer marketing, demand signal repository and shopper analytics. Also offers advanced analytic
solutions for marketing (market mix modelling, propensity modelling), customer engagement (customer
segmentation, attrition analysis) and supply chain management (demand forecasting, safety stock
estimation). Customers include Loves, Teavana, Crocs, Ecco, Ipsos, Novartis, McDonalds, Ripley, SM Group,
Robinsons and NTUC Fairprice. Winner 2014 Express IT award for analytics, Winner 2014 Frost &
Sullivan company of the year for analytics award.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
Investors
$33.4M
Investor Growth Capital, Bessemer

Venture Partners, Venrock, Red Rock
Ventures, Sapphire Ventures
Retail
Retail Solutions [Mountain View, 2003]: RSis vision is to maximize the ROI of daily actions, which drive
& respond to consumer demand, through cloud-based applications, demand intelligence & data
integration. It develop (SaaS) solutions for CPG and Retailers that turns their Big Data requirements into
actionable visibility at the shelf level. Over 500 Manufacturers and 70 Retailers subscribe to RSis cloudbased platform to monitor & manage the performance of their brands. A sampling of our CPG
companies includes Bayer, Colgate-Palmolive, Kimberly-Clark, Kraft, Unilever, ConAgra Clorox, P&G, and
Danone. The retailer community includes Grocery, Drug, Club and Mass store fronts like Walmart,
Walgreens, Target, Safeway, Metro, Kroeger, CVS, Sams, Costco, Food Lion, Tesco, and many others. RSi is
the global enterprise choice, and our clients grow their sales, maximize item productivity, plan and execute
effective promotions, reduce costs and join efforts with retail partners to improve shelf availability and
consumer satisfaction. Our published success stories will tell you more. Manufacturers subscribe to RSis
Daily POS Reporting, Sales Analytics & ROI Applications to -Maximize product availability &
eliminate OOS -Optimize product assortment, pricing & promotion -Understand and analyze daily sales
performance (by item, by store, by day) Specialties On-Shelf Availability, Item Productivity, Promotion
Maximization, Demand Signal Repository, Retail Execution Management, Out-of-Stock Reduction, Pricing
Optimization, Instock Improvement, ROI Use Case Development & Tracking
$8M
Second Avenue Partners, Madrona

Venture Group
Retail
Seeq [Seattle, 2013]: Seeq offers big data analysis solutions that help analyze and understand industrial
process data (IPD) better and faster than standard solutions. Seeq's features include: reduced time for
analysis, easier relationship discovery, ERP and other systems integration, support for business intelligence
(BI) software such as Excel, Tableau, SAS, and MATLAB and collaboration support. Raised $2M in debt
financing on May 30, 2013.
$7.5M
TOM Group, Uleg Portal Rosario,

Access Industries, Horizons Ventures,
MaRS Discovery District
Retail
Rubikloud [Toronto, 2013]: Rubikloud is a retail intelligence product layer that delivers actionable
recommendations. RUDI is used across the entire organization, from marketing directors to promotional
planning teams, from e-commerce directors to executive members. The analytics suite can be used for
customer segmentation, promotion planning etc. RUDI instantly applies the Rubikloud models to data to
automatically identify and push insights that are most important. RUDI can also be customized to look for
specific trends, and then send different insights to different user groups within the organization.Examples of
RUDI insights include new product trends, changes in customer segments that affect KPIs, and executive-level
promotional opportunities within certain geographies.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
Investors
$5.5M
Sevin Rosen Funds
Retail
Market6 [Ohio City, 2006]: Market6 is a big data analytics company that leverages retailers operational data
to improve overall business performance and enable better collaboration with suppliers. Our flagship is
DemandView, a suite of tools, reporting, and predictive analytics provided via Information Services or SaaS
solutions that provides a real-time, forward-looking view of sales, promotion and distribution performance.
DemandView is used by the largest supermarket chain in the US, and is accessed by over 400 supplier
partners
$4M
Retail
Synqera [St. Petersburg, 2011]: Synqera, uses data harvested from PoS, loyalty and ERP systems to offer
highly targeted offers based on the preferences, demographics and behavior of the customer. Also offers
mood sensing retail devices that generate offers based on the targets mood and other context information.
Has opened a New York office to help bring it's products to the USA. Customers include Ulybka Radugi and
Land.
Measurence [New York City, 2014]: Measurance develops retail intelligence and knowledge sharing
platform. Developed smartphone apps that utilize iBeacon Technology to monitor store's performance using
physical in-store IoT nodes and other data feeds which is then transferred to customers' mobiles. Its SaaS and
cloud-based dashboard provides visitors analytics.
$30k
Retail
Retail
innData [Vijayawada, 2015]: Inndata is building a Mobile Application which will be used by customers to ship
their products/goods by using nearby carriers like FedEx, DHL, etc.
It helps customers to compare prices
for the same shipment in different carriers and choose the best carrier which works out the best way to ship
their goods.
This application is built as easy as in three steps, the goods are going to get picked up by
carriers. or users are navigated to reach out to nearest pick up point of chosen carrier.
Retail
Brand Protection Agency [Dallas, 2006]: Brand protection agency provides a SaaS business intelligence
platform for CPG manufacturers and retailers that facilitates brand protection and intelligence through online
channel visibility and insight. On the pricing side, its technology provides retail price transparency for brands
- facilitating competitive responsiveness as well as dealer pricing policy maintenance.It pull prices from
everywhere online and present it in an easy-to-use format. Its advanced analysis engine shows the areas of
weakness and relevant trends to stay ahead of the competition. Founded by Jeff Borden
Acceleprise Ventures
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Retail
Tredence [Bangalore, 2013]: Tredence provides actionable and quantifiable analytics solutions to marketing,
sales and operational issues. Their products helps with visualizing data, get insights in the form of reports and
dashboard for various departments in the organization and to develop business intelligence solutions.
Provides SteerD - an in-house sales analytics solution for retail stores. Head-quartered in San Jose with an
Indian delivery centre in Bangalore.
Retail
demand known [Palo Alto, 2015]: Demand known provides product category management and forecasting
solutions .Automated actuals , variances and independent forecast provide a baseline to review
performance and make adjustments. Because information is stored in a robust database, links wont break
and rollups happen in near real time.
Retail
Quantimind [Leeds, 2015]: Quantimind - a predictive analytics platform that utilises machine learning
algorithms to deliver true insights into such areas as price analytics, demand forecasting and dynamic price
optimization.It provides solution for supply chain through causal demand forecasting and deliver pricing
insights to both retailers and manufacturers that demonstrated how to optimize prices to increase revenue
and profit.
Retail
mobilT [Ahmedabad, 2015]: mobiIT is working on a platform which allows retailers to collect, track and
analyze customer data. Provides sensors which allows retail store owners to differentiate returning customer
and provide them with personalized discounts and offers. Also have algorithms which can analyze the
mood,age,gender of customers. Provides traffic and weather intelligence to be taken into consideration for
retail intelligence decision making.
Retail
Targetta [Tallinn, 2015]: Targetta offers corporate performance management tool for medium-sized retail
companies. It offers practices for financial planning, budgeting, forecasting and goal setting. Helps to figure
out what drives profitability and where the bottlenecks are. Featurres store/channel planning, strategic
planning, merchandise category planning and financial planning which are all linked and coherent. It's a quick
path to implement WSSI/MSSI/open-to-buy models.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Funding
Investors
$46.5M
Foundation Capital, Adams Street

Partners, Summit Partners
HR
Visier [Vancouver, 2010]: Visier is a workforce analytics and planning software company. Visier brings
together data from a companys different data sources and then enables human resources (HR) people to
create dashboards and visualizations of the data. The softwares natural language processing can return
information from direct queries about business processes and human resources information directly to the
end-user. Visier Workforce Analytics gives business leaders and HR professionals the insight they need to
take action to reduce workforce costs, improve productivity, attract and retain top talent, and optimize their
people strategy to meet their business strategy. Customers include Nissan Automotive, Exelon Corp.,
McGraw Hill Financial, Time Inc., Baker Hughes, and NetApp.
$31M
Sigma Partners, Matrix Partners,

FTVentures, Globespan Capital
Partners
HR
OpenSpan [Alpharetta, 2005]: OpenSpan Activity Intelligence and Desktop Automation solutions improve
performance, drive revenue and increase efficiencies in contact center and back office environments.It
provides automation technologies that support driving revenue growth, customer lifetime value and
operational efficiency. The companys solutions are optimizing transactions within contact center, back office
and critical process business units in organizations throughout the world. OpenSpan technology enables
companies to leverage an iterative approach to improving processes, automating work and creating
efficiencies that minimize costs and boost profits.
$9M
HR
Spire [Bangalore, 2008]: Spire offers big data based enterprise technology that offers various solutions for
supply chain management, customer relationship management, fraud intelligence, talent growth
management and predictive talent intelligence. Its technology solutions enable enterprises to make informed
decisions with accurate demand-supply mapping from any combination of structured and unstructured data.
Also provides fraud detection solutions by pulling in data from unstructured data such as documents, emails,
SMS and reviews. The company has previously raised $1 million in a seed round from several angel investors.
Retail
Details
Benchmark Intelligence [San Francisco, 2014]: Benchmark Intelligence is a suite of analytics tools for
enterprise location management. It monitors performance of retail franchises vs competitors, customer
experience across your entire chain of retail locations and compare stores against retail locations from other
chains, or against local single unit competitors.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
Investors
$3.3M
SJF Ventures, Alliance of Angels
HR
Easy Metrics [Issaquah, 1996]: Easy Metrics is cloud-based BI application, providing analytics on a companys
cost and performance on their employees, customers and processes. It help labor-intensive operations to
identify and optimize their labor costs, reports and analysis for productivity.The application aggregates the
activity data generated by RF Scans, RFID, warehouse management systems, ERP systems, time clocks and
manual tracking to create detailed cost and performance models.
$250k
AA Econ. Dev. Corp.
HR
ZeroedIn Technologies [Maryland Heights, 2004]: ZeroedIn offers workforce analytics solutions for
enterprise. It collects and analyzes human capital and business data from any HRMS, CRM, or ERP systems,
and presents it in the collaborative workforce intelligence platform. It offers insights into recruiting and
onboarding, performance and talent management, retention and mobility, payroll and attendance
management. It offers ZeroedIn platform which is a comprehensive solution covering workforce analytics,
strategy mapping and social engagement. It also has a Predictive modeling solutions which leverages
machine learning to offer insights.
Notion [Portland, 2015]: Notion is a team productivity measurement tool used for workforce management.
It provides dashboard for tracking KPI's like monthly sales and profit per person and provides integrations
with Pivotal Tracker, Zendesk, Slack etc.
HR
HR
Simpuli [Chicago, 2015]: Simpuli helps to identify, develop, and manage talent recruitment. It is a business
intelligence platform which tracks and assesses employee skills based on various inputs, such as education,
work history, social connections, relevant projects, and peer recommendations. This helps management
identify high potentials & top performers, staff projects more efficiently, and make smarter hiring
decisions.
VectorScore [Atlanta, 2015]: Predictive Analytics and Business and Behavioral Intelligence software solutions
company helping businesses disrupt industry through Business Analytics. Founder info undisclosed as of Dec
2015.
HR
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
HR
GAGE Analytics Ltd [London, 2015]: GAGE is a SaaS based Payroll Reporting & Analysis tool that enables
the consolidation, storage, reporting and analysis. Ad-hoc report by using search-based data discovery, using
pay categories and reporting parameters defined by the user, such as department, region, employee type. It
blends operational, BI and big data analysis capabilities to deliver unparalleled insights into payroll data. With
pre-built connectors, it can be easily embedded with any HRIS system to be an add-on Business Analytics
tool.
HR
Vestrics [ , 2004]: Vestrics (formerly Capital Analytics) offers predictive analytics solutions in talent
management. Its software is cloud based big-data analytics application that enables organizations to optimize
human capital investments. It also has a online measurement map- a visual, verifiable tool connection
human capital investment to business outcomes and strategic goals. Founded in 2004, Vestrics has been
recognized by Gartner as a Cool Vendor of the Year, by the ROI Institute for most innovative approach to ROI
and by Bersin andAssociates as a learning leader.
HR
The People Analytics Corporation [New York City, 2014]: The People Analytics Corporation offers human
capital selections and optimization solutions to enterprise. It offers two products; Select and Study. Select is a
cloud based pre-hiring tool to find the right talent for a specific role. Study is a predictive performance
measurement tool to help organizations make sense of top-performers and replicate similar hires using
predictive modelling.
HR
Macromicro [Boston, 2012]: Analytics platform for companies to study their organizational data in
interactive, multifaceted, visually engaging ways. Aims to heighten organizational efficiencies, increase
institutional knowledge, and clarify the complexity associated with large, multifaceted organizations.
Macromicro's enterprise software visually describe hierarchies and data structures of large organizations.
Interactive organization map reveals structures, complexity, relationships, and patterns in complex
organizations.
Funding
Investors
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
Investors
$45.73M
Merck Global Health Innovation Fund
Healthcare
Liaison Technologies [Alpharetta, 2000]: Liaison Technologies provide tailored integration services and
technology solutions. The company's services portfolio includes business-to-business and enterprise
application integration project outsourcing, SaaS-based master data management (MDM), managed services,
data transformation, security and a service oriented architecture-based B2B integration network. Liaison
Technologies has over 9,000 customers in over 35 countries.
Liasion's Alloy Integration
platform provides integrators for Salesforce, Netsuite, BigData, Workday, Database etc. Has made 6
acquisitions from 2006 -2013.
$12.7M
Gemini Israel ventures, Carmel

Ventures
Healthcare
Verix [Tel Aviv, 2003]: Verix provides a library of analytical applications and a central dashboard that gives
pharma executives an accurate understanding of business performance with on-the-spot data insights
including:Effectiveness of sales efforts using role-specific dashboards combined with Rx and CRM data. It
automatically generates executive summaries at national/geographic level. Also provides easy comparison
between Net Sales, Budget and ForecastsData on competitors trends based on detailed analysis of
geographic and prescribers activity,sales force activity and managed markets data
$7.65M
Trinity Capital Investment
Healthcare
Agilum Healthcare Intelligence [Franklin, 2005]: Agilum Healthcare Intelligence provides business
intelligence (BI) solutions created exclusively for small to mid-sized hospitals and health systems. Solutions
include productivity management, revenue cycle management, service line costing and profitability. Features
include daily integration of patient transactions, ADT, HIM, and contract modeling data, full-fledged cost
allocation module, role based dashboards, BI to support case management and utilization management,
volume indicators such as admissions and procedure counts.
Intelligent InSites [Fargo, 2003]: Intelligent InSites helps healthcare organisations identify the location of
equipment and staff and analyze utilization rates. Through its software platform, it gathers data from realtime location, condition sensing for improving asset management and patient flow. Its clients gain enterprisewide visibility and are able to impact continuous process improvements.
$7.56M
Healthcare Corporation of America
Healthcare
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
$5M
Healthcare
Health Care Dataworks [Columbus, 2008]: Through KnowledgeEdge product suite, including its enterprise
data model & analytic dashboards, Health Care DataWorks (HCD) delivers an Enterprise Data
Warehouse necessary for hospitals and health systems to effectively and efficiently gain deeper insights into
their operations. The benefit to hospitals and health systems is that they are provided with a broad and
seamless view of financial, administrative, clinical and research data for easy analysis and timely decision
making.
$3M
Healthcare
Arrowlytics [Charlotte, 2014]: Arrowlytics dashboard helps healthcare organizations by aggregating data
from various platforms into one system and analyzing it with a single tool. It creates Key Performance
Indicators (KPI) across an organizations data, to help them monitor the clinical, financial and operational
aspects of their business. Using the KPIs, a company can set measurable goals and objectives to benchmark
and drive performance within the organization.
$950K
Healthcare
Proskriptive [Boise, 2014]: Proskriptive applies machine learning capabilities on healthcare data to suggest
interventions for patients in need of care prior to the need for hospitalization or readmission. The company
uses analytics to offer services and develop solutions that identify opportunities and risks within an entire
population. The insights are used to identify issues like at-risk patients, gaps in care, risk stratification and
patient-cost predictors. The company caters mainly to providers and payers.
Mimir Health Intelligence [Austin, 2014]: Mimir Health Intelligence offers E&M Utilizer that analyzes
coding trends to optimize reimbursement and reduce fraud liability; and referral network management that
provides insights to maintain patient referral network. It also provides treasure map to maintain awareness
of practices financial productivity.
$200k
Algorithm [Bangalore, 2013]: Offers an online platform for risk monitoring and decision making using
analytics for clinical trails. The platform extracts data from a variety of sources and aggregates them for data
analysis. Fixes risk indicators at the protocol level and maps to the outcome of risk assessment and
categorization exercise. Provides a customizable workflow along with traceability and insights into the day to
day interaction between the central and site monitoring teams.
$160K
Healthcare
Healthcare
Investors
Surgical Care Affiliates
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
Investors
Healthcare
DiBS [Houston, 2014]: DiBS's first product, EASEL, is a cloud-based, programming-free data visualization
software for enterprises. Its second product BioWheel, is also a cloud-based software for medical data
visualization. DiBS also has patent-pending and propriety technologies which include ways to rapidly learn
from visual images, thereby providing an analytics engine to the visualization tools. Won 2013 DREAM big
data visualization competition. Backed by TMCx accelerator.
Finance and Accounting
SignalDemand [San Francisco, 2004]: SignalDemand ( acquired by PROS) is a big data analytics software
which uses internal CRM, ERP data to create pricing strategies, improve sales negotiations, and outperform
the competition. It offers real-time recommendations on pricing, product mix and purchasing for agribusiness, chemical and other commodity-driven businesses based on analyzing the previous years pricing
data.
$37.5M
InterWest Partners, Catamount

Ventures, General Catalyst Partners,
General Catalyst
$9.8M
Trinity Ventures, Walden Venture

Capital, Techstars, Foundry Group,
500 Startups, Data Collective
Cloudability [Portland, 2011]: Cloudability is a financial management tool for monitoring and analyzing every
cloud expense across any organization. It aggregates expenditures into accessible and comprehensive
reports, helps identify new opportunities for reducing spend and increasing cloud efficiency, offers budget
alerts and recommendations via SMS and email, provides APIs for connecting cloud billing and usage data to
any business or financial system, and more. Monitored more than $250 million in cloud spending for
customers in 2012.
$532K
FNA [Helsinki, 2010]: Financial Network Analytics (FNA) is a platform for developing intuitive and accurate
maps from real-time financial data. Its available as a cloud-based solution with a REST API, as an intranet
installation or as a Java library with a well documented Java API. FNA Platform can tap into client's databases
or online data sources and automate data analytics for real-time data driven decision making. Their network
algorithms reveal interconnected risks and its cloud-based solutions distill complexity into visual decisionmaking signals. They provide apps based on this platform, namely, FNA HeavyTails for a systemic view of
financial markets, FNA NetworkMaps for visual insights from complex data and FNA PaymentAnalytics which
is predictive analytics for financial infrastructures.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
Investors
Baremetrics [Panama, 2013]: Baremetrics is Analytics and Insights for Stripe. It can track various metrics
including monthly recurring revenue, net revenue per user, lifetime value, growth rate etc. It also tracks
customer activity including MRR, location, social accounts etc. Pricing is as: $80/month for 1000 customers to
$500/month for 12000 customers.
$500K
General Catalyst
MRR.io [San Antonio, 2016]: MRR is a finance and accounting software for SMBs . The product is deployed
as SaaS and empowers organisation to keep track of the revenue earned from customers. Currently is
offeredin two variant basic for free upto 200 users and $19/month pro version for unlimited users. the
software is a part of Rackspace , a cloud storage company.
Predictive Layer [Rolle, 2014]: Predictive layer provides automated machine learning products for big data
predictive analytics: time series, customer profiling & targeting. Genius Finance : -Modeling platform for
Financial Markets. By learning from the opendata financial and economic data sources, Genius forecast
automatically supply, demand, transformation and market trends impact on key financial indicators.
Spore.BI [Delft, 2014]: Fully-automated Predictive Cash Flow Analytics Software-as-a-Service that uses
machine learning techniques and statistical modeling to model companies future cash flow and financial key
performance indicators. The software analyzes companies historical data enriched with 3rd party big data
sources like market sentiment to find pattern and forecast accurately the future cash flow.
FathomHQ [Brisbane, 2012]: Fathom is a management reporting and financial analysis add-on for advisors. It
extracts business intelligence from a clients accounting data and then helps the advisor to create
performance reports and presentations. It helps to assess business performance, monitor trends and identify
improvement opportunities. It is used by advisors.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
CSR
GeoMapping
Details
Funding
Investors
$190.22k
McKinsey & Company
$47M
Andreessen Horowitz, Thrive Capital,

Formation 8, Apropos IT Ventures,
Glynn Capital Management, Intuit,
Signature Capital, Goldcrest
Investments, L.P., Founders Fund,
Founder Collective, Cypress
Semiconductor
Sicasoft [Chicago, 2015]: SICASOFT, the BI solution of non-financial information, by gathering information
from the supply chain. It provides 100+ KPI's to monitor carbon footprint and provides real time
monitoring.SICASOFT, has its presence in Europe, Mexico and USA, and provides efficiency and process of
gathering and managing non-financial information.
Geoblink [Majadahonda, 2015]: Geoblink is a geospatial BI solution for retailers looking to optimize network
of stores and site selection, applying advanced analytics over small and big data. It is accelerated by
Lanzadera, the top accelerator in Spain, which provides up to 200K funding over the time. Selected as most
promising startups out of 450 startups at the ActuaUPM XII competition.
GeoMapping
Simulyze [Reston, 2000]: Simulyze is a leading commercial off the shelf (COTS) provider of data analysis,
correlation, integration and visualization products. It collects data from multiple structured and unstructured
data sources such as social media, wifi, gps locations, sensory data, video metadata, weather etc and
visualize it on its platform. Managing nearly any real-time operational feed, Simulyze is an industry leader in
providing robust and unerring solutions with a cost-effective price.
Government
OpenGov [Mountain View, 2012]: OpenGov offers cloud-based software that visualizes municipal financial
data, allowing governments to access, analyze, and share that data with the public. Its software platform
allows government officials and average citizens to access government financial data. They can chart trends,
pull data points, run reports, and see the revenues and expenditures that support municipal services. It has
created web applications that visualize, analyze, and share government financial data. Its current customers
include Palo Alto, Calif.; Santa Monica, Calif.; Marin County, Calif.; New Haven, Conn.; the California city of
Dublin, and the California State Lands Commission about 250 separate governments and agencies in total.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
Investors
$20M
Accel Partners, Symphony

Technology Group, Salesforce
Government
Govini [San Francisco, 2011]: Govini is a business intelligence provider to companies that sell goods and
services to the public sector. Govini's database of record, combined with big data tools and proprietary
analytics, provide government contractors and their sales teams with unparalleled insights as they pursue
wins in a highly competitive public sector marketGovini is the leading business intelligence platform for
companiesa that sell to the public sector. Across the entire business development lifecycle, Govini creates
proprietary analytics which answer critical questions pertaining to addressable market size, opportunity
qualification, competitive positioning and partner profiling. Its database of record gives companies in every
industry a distinct advantage when working with the government.
$43.6M
New Enterprise Associates, Harrison

Metal Capital, TriplePoint Capital, XG
Ventures, Ulu Ventures, Benchmark,
Cox Enterprises
IoT
Euclid [Palo Alto, 2010]: Euclid delivers actionable shopper insights to brick and mortar retailers. Providing
real-world metrics like Engagement Rate, Visit Duration and Visit Frequency, Euclid helps retailers optimize
the performance of their marketing, merchandising, and operations using simple setup of WiFi and Bluetooth
sensors around the retail stores. These sensors can detect customers phones with Wi-Fi enabled. The
company has installed in over 60 apparel chains, quick-serve restaurants and shopping malls, as well as auto
parts, home improvement and department stores. It has over 100 million mobile devices tracked across its
customer base. Raised $17.3M to focus on increasing its customers base.
IoT
Plasma Computing Group, Inc. [Dallas, 2003]: Plasma enables enterprises to better manage their processes
and business critical decisions through Internet of Things (IoT) or Machine to Machine (M2M) big data
analytics. Platform capabilities includes smooth communication between smart devices, platforms and API's,
workflow automation and cloud-based business intelligence platform/software that enables users to visualize
and create interactive dashboards.
Clocktimizer [Utrecht, 2013]: Clocktimizer provides business intelligence software for law firms. With
Clocktimizer law firms can make an estimate of the price of a new project. Clocktimizer does that on the basis
of an analysis of historical time recording data of a lawyer.
Law firms
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Funding
Investors
$400k
Technology Strategy Board
Manufacturing
Warwick Analytical Software Ltd [London, 2011]: Warwick Analytics develops automated root cause analysis
technology. The company's products are based on sophisticated computer algorithms, developed at WMG at
the University of Warwick. Warwick Analytics'major products are Y-Analytics- Powerful and flexible predictive
analytics package and SigmaGuardian- Early warning and prevention system. Warwick Analytics' patented
technology RCASE- Root Cause Solver Engine is non-statistical and based on information theory. Product can
be SaaS tool for specific problems, or in-line, on-premise enterprise. Products are useful in the areas such as
Quality Control, Predict Maintenance, Customer Behavior and Fraud & Error, and targeted at large
manufacturing companies, particularly in complex processes (automotive, aerospace, electronics,
semiconductors, pharmaceutical, medical). It is also used inr retail, healthcare and transportation industries
etc.
Mobile and gaming
Apmetrix [San Diego, 2012]: Apmetrix provides a real time analytics platform for games and apps that shows
where user results are coming from. It combine revenues, social and marketing data all on one chart to see
whats driving sales. It connect all revenue, advertising, social networks and dozens of data vendors in one
place . Also builts a relationship with users by sending messages and rewards automatically. Track unlimited
custom events in games or apps to analyze usage and player behaviors View display advertising revenue and
acquisition campaigns in real-time Test different groups of users in real time Access data from anywhere via
your web browser, tablet or smartphone
Restuarants
Objective Logistics [Boston, 2009]: Objective Logistics is a business intelligence platform for restaurants that
helps lift sales and improve the guest experience. Its product MUSE, is a web-based software platform that
relies on game mechanics to create a competitive environment, ranking wait staff on a leader board and
rewarding them with their choice of shifts and other prizes. On the back end, it taps into a restaurants POS
data, adds business flows including schedule, including availabilities, constraints, shift swapping etc. and
using regression analysis and artificial inteligence, offers managers numbers-based information on an
individual's performance, enabling them to make changes to increase customer engagement. Backed by
google and atlas ventures and acquired by Bit9 in 2015.
Analytics Ventures, La Costa

Investment Group, KI Investment
Holdings
$9M
Atlas Venture, Google Ventures,

NextView Ventures, Next View
Partners
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Restuarants
Food Genius [Chicago, 2010]: Food Genius delivers BigData and Business Intelligence solutions to the food
industry. It assists the sales and marketing teams of manufacturers, distributors, and chain restaurant
operators. It is tracking over 50 million menu items from 87,000+ unique menus at 350,000+ restaurants for
providing industry analysis and actionable insights. Key Customers- Applebee, Kraft, Procter & Gamble
and Safeway. Recipient of Chicago Innovations Up-and-Comer Award and Entrepreneur Magazines 2013
100 Brilliant Companies.
Restuarants
Velocity BI, Inc [Nashville, 2013]: Velocity BI helps restaurant and bars accelerate top line performance while
positively impacting bottom line results. Its Predict business intelligence and analytics solution converts a
customer's POS system into a predictive revenue and profit optimization machine.Predict Mobile is the shift
manager's most valuable resource and will be accessed throughout the business day. It displays sales goals,
current sales, revenue mix, check averages, and Live Labor Trends that are updated every 15 minutes. This
critical information helps managers make the leadership decisions that are necessary to align man hours with
revenue.The Predict Scheduler automatically generates employee work schedules that are fully optimized to
align man-hours with predicted revenue and ensure superior a guest experience. Predict finds the right
balance and creates the perfect staffing levels for your establishment, resulting in a harmonious work
environment.Predict Performance Indicators are typically accessed by managers and employees prior to
and after a work shift. The intuitive, Internet-based Predict interface provides the critical operational data
that is needed to formulate daily operational strategies and measure both employee and store level
performance.
Restuarants
PlateAware [ , 2015]: PlateAware is a restaurant analytics platform designed to issue promotions, collect
feedback and identify customer trends using actual customer activity. The company's platform uses sensors
which are installed inside the restaurants to get total customer count, dining time, dining frequency. Also
provides a custom branded app that displays promotions and menu and collects customer feedbacks which
are cross referenced by sensor data. Provides trends and analytics which help in providing insights about
menu, business performance, manage promotions and rewards, customer behavior etc.
Funding
Investors
$2.28M
Pritzker Group Venture Capital,

Excelerate Labs, Amicus Capital,
Hyde Park Angels, Hyde Park Venture
Partners, IDEO, Chicago Ventures,
I2A Fund, Lakewest, Inc.
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Restuarants
Yeti [Provo, 2014]: Cloud based, automated analytics for restaurants.Realtime dashboards and email reports
aggregate sales, labor, profit, and customer insights from your independant restaurant or across multiple
locations. Accessible anytime, from any device.Visualize how your menu items stack up against each other.
Pinpoint the best and worst items in terms of popularity and retention.hich menu items drive repeat
business? Which marketing campaigns are working? How much is new a customer worth? And much more...
CSM
trak.io [San Francisco, 2013]: Trak.io is a customer analytics platform for data-driven startups. Focussing on a
simplified interface with attractive infographic-style KPI dashboards, trak.io also has powerful 3D reporting
for Advanced growth hackers, allowing full segmentation, cohort analysis and A/B testing. Trak.io is like a
combination of Google Analytics, CRM software and a machine-learning engine. It provides deep analysis of
customer behavior when interacting with the product and insights on what kind of attention they need and
what the product needs. Cazoomi, Oktopost, Userscape, Blazemeter, Hull.io are some of the earliest
customers.
ChurnZero [Washington D.C., 2015]: Churnzero is managing subscription-based customers to reduce churn,
increases revenue, and influences new sales. It does predictive analytics and predicts churn and
opportunities like cross-sell and up-sell.
CSM
CSM
Revealytics [Kazan, 2015]: Revealytics is the analytics tool which builds financial model of SaaS business from
acquisition to churn by connecting sources of traffic and Stripe purchase data. Allows SaaS companies to
calculate marketing ROI. Reveal analytics provides customer analytics Saas platform with features to
calculate MRR, Churn rate, LTV, Net revenue ,total purchases etc.
Funding
Investors
$150k
Kima Ventures
Suites
Mobile BI
Visualization Tools
Data Preparation
Advanced Analytics
BI Verticals
Company
Details
Customer Success
Metricsco [Miami, 2015]: Metricscos cloud based software (SaaS) helps reduce churn rates by ensuring
payments always go through. Using proprietary algorithms, it analyzes subscription data in real time and
decides on the optimal way to process each subscription so that its always kept alive. The service can
deployed in hours, not months, and managed without any I.T. involvement. In addition, the platform includes
a built-in reporting dashboard to track, manage and optimize hundreds of key performance indicators.
Customers includes SaaS companies, subscription boxes, cable and satellite, utilities, car payments,
healthcare & gym memberships, property rental payments, and more.
Customer Success
Xpanse Analytics [Dublin, 2014]: Xpanse Analytics is a Predictive Analytics company, delivering Predictive
Models with the deep feature generation engine to automatically build and test thousands of variables
straight from raw transactional data without manually building aggregates and modelling tables. It provides
different models such as churn models, cross sell/up sell models, risk models etc.
Funding
Investors
Team
Rishabh Saraswat,
Shasanka Sahu,
Analyst, Enterprise Apps
Lead Analyst, Enterprise Apps

BI&amp;AnalyticsStartupLandscapeGlobal Mar 2016

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TRACXN REPORT : BI & ANALYTICS

2 BI & Analytics Report, March 2016

3 BI & Analytics Report, March 2016

Illustrative Sectors We Track

CUSTOMER SERVICE SOFT

MOBILE DEV TOOLS

SECOND HAND GOODS

4 BI & Analytics Report, March 2016

Notable investments in 2015-16 YTD

5 BI & Analytics Report, March 2016

Highest number of companies were founded in the

99 companies got funded in

6 BI & Analytics Report, March 2016

No. of Companies Funded

No. of Companies Founded

In 2013, some of the notable

Domo became unicorn in 2015.

Most of the recently founded

Highest funding was in the year 2015

2013 witnessed the highest

Funding Amount (in Millions)

7 BI & Analytics Report, March 2016

No. of Funding Rounds

Some of the notable investments

2015 saw much of Seed and

Late stage funding has increased since 2013

No. of Rounds Funding

Early stage funding has a seen a

8 BI & Analytics Report, March 2016

Late stage funding increased

BI Visualization Tools sector has received the

SMBs have the largest number

Other notable funding has been

BI VERTICALS - CORPORATE PERFORMANCE

BI & ADVANCED ANALYTICS

Funding Amount (in Millions)

9 BI & Analytics Report, March 2016

Visualization Tools Breakdown

Natural Language Search

Funding Amount (in Millions)

Funding Amount (in Millions)

Total Funding (in million USD)

10 BI & Analytics Report, March 2016

Visualization Tools, Mobile BI & Big Data based

Funding Amount (in $Millions)

BI & Advanced Analytics

Mature Well Funded

Bi & Advanced Analytics -BigData

11 BI & Analytics Report, March 2016

Average Founded Year

BI & Analytics Insights, Market Trends

[1]- Source1, [2]-Source2, [3]- Source3

12 BI & Analytics Report, March 2016

Roambi (2008, $48.3M)

BI & ADVANCED ANALYTICS

13 BI & Analytics Report, March 2016

SAP(IPO), IBM (IPO)

DATA SOURCES (CRM,

BI & Analytics MarketMap

Insidesales (2004, $200M)

Visier (2010, $46M)

Natural language Search

ThoughtSpot (2012, $41M)

AdaptiveInsights (2003, $171M )

BI&AnalyticsStartupLandscapeGlobal Mar 2016

BI&AnalyticsStartupLandscapeGlobal Mar 2016