iBizSim: International Business Simulations: Decision Report August 19, 2010

Industry 4 Company 1: BRAVEHEART CO. LTD. Period number 2

1. Company

1.1 Decisions with effect in this period

Lean management 70,000 Euro

Payment of dividends 2 %

2. Sales

2.1 Decisions with effect in this period

Product policy
Alesa 250,000 Euro
Bordo 270,400 Euro

Germany U.S.A. China India

Price policy: Sales price

Alesa 165 237 1,617 11,414 CU
Bordo 225 320 2,192 15,421 CU

Communication policy: Advertising, sales promotion

Alesa 189,000 288,400 931,557 6,695,000 CU
Bordo 105,000 173,886 419,200 4,172,992 CU

Distribution policy - Marketing logistics: Planned transport quantities

Alesa 34,313 24,405 21,036 27,077 units
 Bordo 14,765 10,524 5,664 9,265 units

Training of sales personnel 65,000 99,363 192,658 1,377,150 CU

Sales branches 545,000 560,000 2,600,000 25,953,269 CU

Market research reports

Type 1 yes
Type 2 no
Type 3 yes
Type 4 no

3. Purchasing

3.1 Decisions with effect in this period

Aurit Bekat Calot

Urgent orders of raw materials 0 0 0 units

Market research reports yes

3.2 Decisions with effect in the next period

Aurit Bekat Calot

Orders of raw materials 240,000 160,000 70,000 units

Alesa Bordo
Orders of bought-in goods 0 0 units

4. Production

4.1 Decisions with effect in this period

Alesa Bordo

Planned production quantity 75,354 33,415 units

Production priority 1 2 priority number

Total quality management 84,000 Euro

Production technology 180,000 Euro

Total overtime per period 0 hours

Sale of machines 0 machines

Personnel appointed 10 persons

Continued training of personnel 85,000 Euro

Continuation of shift work no

4.2 Decisions with effect in the next period

Purchase of machines 0 machines

Notice of dismissal of personnel 0 persons

Introduction of shift work no

5. Finances

5.1 Decisions with effect in this period

Germany U.S.A. China India

Factoring no no no no

Exchange rate fixing no yes no yes

Application for long-term loans 0 Euro

Fixed-term deposits with banks 0 Euro

5.2 Decisions with effect in the next period

Redemption of long-term loans 0 Euro