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Business Plan

Course Title Entrepreneurship Development


Course Code: MGT - 360
Submitted to: Jafrin Farid
Asst. Professor
Faculty of Business
Administration

GROUP NO : 1
Group Members: ID:

Tanvir Ahmed 062200042


Ali Imam 062200026
Rakibul Hassan Sunny 062200071
Farzana Akter Hashi 051200036
August 31, 2009

Ms. Jafrin Farid


Asst. Professor
Faculty of Business Administration
Eastern University

Ref.: Letter of Transmittal

Dear Madam,
We are very glad to let you know that, we have already completed the Business
Plan that you assigned us as a partial fulfillment of the course of
Entrepreneurship Development; MGT 360. During preparing this plan we tried
our best to make it rich covering the all-concerning matters. We believe the report
will at least give you a brief picture about proper Business Plan. Now we humbly
request you to accept the Business Plan for your favorable solicitation.
In this regard, we once again like to show our deepest gratitude to you to provide
the opportunity of preparing this Business Plan. Thank you very much.

Sincerely yours

Tanvir Ahmed Farzana Akter Hashi


(062200042) (051200036)

Rakibul Hassan Sunny Ali Imam


(062200071) (062200026)
Acknowledgement

One of the most pleasant parts of submitting a report or a project is the opportunity to
thank those who have contributed to it. Unfortunately the list of expression of thanks no
matter how extensive is always incomplete and inadequate. This acknowledgement is no
exception.

We are taking this privilege to deliver our gratefulness to each and every people who are
involved with us in every phase of our life.

Firstly, we are grateful to our parents without them we cannot be here. Then we sincerely
acknowledge our debt to our faculty Ms. Jafrin Farid for her valuable counseling towards
the improvement of the plan. Without her encouragement this would have been impossible.
She is a very helpful and friendly person and been always there, where we needed her.

Thanks must go to our friends whose unflagging patience and astounding capacity for
creative work and long hours made the work both possible and successful- under the
pressure of impossible deadlines.

Once again thanks to those who have helped us to improve the report with various
advices.
Table of Contents

Part Page

EXECUTIVE SUMMARY IV

1.0 INTRODUCTION 1

1.1 Origin of the report 1


1.2 Structure of the report 1
1.3 Limitation 1

2.0 COMPANY OVERVIEW 2

2.1 Mission Statement 2


2.2 Vision 2
2.3 Objective 3
3.4 Key products 3

3.0 ENVIRONMENTAL SCREENING 4

3.1 Industry life cycle 4


3.2 SWOT Analysis 5
3.3 Portfolio Analysis 8
3.4 Market Demand 10
3.5 Competitive Profile Matrix Analysis 11

4.0 MARKET OVERVIEW & SEGMENTATION 12

5. OVERALL STRATEGY 13

6.0 MARKETING PLAN 18

7.0 HUMAN RESOURCE STRATEGY & PLANNING 27

8.0 FINANCIAL ANALYSIS 31

9.0 APPLICATION FOR LOAN 37

11. CONCLUSION 38
EXECUTIVE SUMMARY

PET bottles have become highly popular packaging for many kinds of liquid

products such as soft drinks, drinking water, cooking oil because of its strength,

lightweight, excellent dye-ability, and satisfactory resistance to acids and almost

all organic solvents.

BANGLA Pet Bottle manufacturing Company is planning start its way with a

view to manufacture pet bottles in Bangladesh. At the initial stage, we are going

to launch two distinct lines of bottles-250 ml, 500ml, 1-liter, 1 1/2 liter & 2-liter

bottles.

Name of company : Bangla Pet Bottles Manufacturing Company Ltd.

Manufacturing factory Location : Sarulia, Demra, Dhaka

Head Office location : eunios Tower. 11th floor, Dilkusha, Motizeel,

Product types : 250 ml bottles, 500ml bottles, 1-liter bottles,

11/2 liter bottles, 2-liter bottles.

Raw material : Using wasted material as the raw materials.

Financial argument
Fixed Cost

Factory setup Cost

Land cost : 25,00,000 Taka

Building cost : 15,00,000 Taka

Machine setup cost : 400,00,000 Taka

Others cost : 10,00,000 Taka

Total factory cost : 450,00,000 Taka


Office equipment, decoration and others cost 50,00,000 Taka

Total fixed cost : 500,00,000 Taka

Variable Cost

Total manufacturing cost (per year) : 33120,000 Taka

Total operations cost : 412,00,000 Taka

Total production cost : 74320,000 Taka

Total revenue 99090,000 Taka

Total Margin 24770,000 Taka

Tax : 8708000 Taka

Profit (Per year) 16062000 Taka

Break even analysis: we will reach at break even point after 3.112 Years when

produced and sell (5.7 X 3.112)17.74 Cr. Bottles.

Marketing Aspect
Market growth rate: 10% each year.

Target customers: we have targeted those companies produce Beverage and

Mineral water, because these are our industrial products.

Distribution channels: Distribution strategy is far more than logistics and

transportation. It comprises the interplay between four major strategic

considerations: Company Portfolio, Company Operations, Channel, and

Customer Considerations.
Promotional Strategy: As the target customers of our company are the business oriented
customers or B2B business clear cut objectives and a sharp focus on target are necessary
for an effective promotional campaign.