Professional Documents
Culture Documents
To
Mohammad Monowar Hossain
Assistant professor
Department of Management Studies
University of Chittagong
Dear Sir,
I have put my best effort to overcome my shortcoming and prepare the report to the best
of my ability. However, if any clarifications are required, I would be glad to provide them
as best as I can.
Thanking you
Yours sincerely,
Industrial tour is one of the most important part of B.B.A program. Now the world is
competitive. We have need to learn vast knowledge about the critical environment of
business. This type of report helps the student to acquire practical knowledge about the
modern business organization. It will also help the student to perform efficiently in job
market. Different organizations take different kind of policies to operate their business.
The industrial tour is program that is essential for gathering practical knowledge of
B.B.A. students. As student of the business faculty, we got the adventurous touch of the
program under our Department of Management Studies. The program intends to provide
practical training in handling of managing jobs as well as to integrate the knowledge of
management theories, formulas, frameworks and models with current management
practices in business community. The tour title is “Performance evaluation of
Bangladesh Steel Re-Rolling Mills Ltd”. It is conducted as a part of the industrial tour
program arranged by department of Management Studies, University of Chittagong. This
report is prepared on the basis of the practical study in Bangladesh Steel Re-Rolling
Mills Ltd. and submitted in partial fulfillment of B.B.A. program.
2
ACKNOWLEDGEMENT
It is a great pleasure for me to submit the report which are a outcome of my preparing
Bangladesh Steel Re-Rolling Mills Limited while conducting. The gain of this report
depends on the contribution of many people, especially those who spare time to share
their mindful art of judging of merits and faults and suggestions.
At first, I would like to express my gratitude to almighty Allah for giving me the strength
to perform my responsibilities and complete the tour report.
Secondly, I would like to express my heartiest gratitude to my honorable teacher and tour
supervisor Assistant Professor Mohammad Monowar Hossain. I was enriched by
his kinds encouragement and co-operation. I could not complete this tour report
successfully without his responsible guidance, instruction, persuasion and advice.
I would like also to express my gratitude to Mr. Tapan Sengupta ,General Manager of
BSRM, Md. Zahiduzaman (Assistant General Manager), and Md. Zakir Hossain
(Assistant Manager of Quality Control).
Yours sincerely,
3
ORIGIN OF THE STUDY
This report is the presentation of one-day industrial tour program as a part of
academic requirement of the B.B.A. program, Department of Management Studies,
University of Chittagong. The part of this report is organization part, which is an overall
focus of Bangladesh Steel Re-Rolling Mills Ltd.
OBJECTIVE OF THE STUDY
The main purpose of the industrial tour is to acquire knowledge about the internal
and external environment of an industry and find out the consistency and inconsistency
between theoretical practical knowledge that we acquired from an industry that is live.
We also try to adjust with the gap to be competent at the modern job market.
The areas on which we will gave emphasis are:
• Working environment has and should be.
• To find out the strategies practiced by Bangladesh Steel Re-Rolling Mills Ltd
• To know the production systems of Bangladesh Steel Re-Rolling Mills Ltd.
• To know the marketing approaches in Bangladesh Steel Re-Rolling Mills Ltd.
• Interaction between different departments with in the company.
• Employer-employee relation.
• To know the marketing approaches in Bangladesh Steel Re-Rolling Mills Ltd.
• Company’s position in the market.
• To find out the effects of prevailing / existing production technologies and
strategies.
• To know the production systems / procedures in Bangladesh Steel Re-Rolling
Mills Ltd.
• To show the influence/ impact of internal environment on external environment
and company’s position.
• To find out the faults or problems of existing techniques and strategies of
production and marketing.
• To find out the effects of existing marketing strategies.
• To know about capital management of Bangladesh Steel Re-Rolling Mills Ltd and
to find out the problem in this regard.
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• Lastly, find out the industry related problems and recommends their solution.
METHODOLOGY OF THE STUDY
This industrial tour is conclusive as well as descriptive in nature. Necessary statistical
tools have been applied to carry out the assigned study.
• Making a formal questionnaire.
• Questionnaire has been designed through department wise.
• Discussion with high officials.
• Practical experience gained by studying.
• Finally, the collected data are classified, tabulated, interpreted,analyzed and
presented in the form of research report there after.
The information to be present on this report has been collected from primary sources.
LIMITATION OF THE STUDY
I tried my best to collect the maximum information from Bangladesh Steel Re-
Rolling Mills Ltd. But this report is not free from short faults. While I preparing this
report I faced some problems. These are as follows:
• My industrial tour is for only one day that is not enough to make a study
successfully.
• Lack of adequate time also caused some constraints to my study.
• The rate of success of my study may be limited, as we may have failed to collect
proper information due to lack of our experience.
• Some data could not be collected for their confidentiality and official secrecy.
• Time is not sufficient for such type research.
• Internet cost is so high. So we cannot collect huge information.
• It is very difficult to discuss there marketing practices in separately.
• My personal limitation also contributes greatly in making the study less perfect
then desired.
I, therefore, hope that the study will be evaluated subject to the recognition of the
above-mentioned shortcomings.
5
COMPANY PROFILE
Bangladesh Steel Re-Rolling Mills Ltd(BSRM) a unit of well known H. AKBERALI
Group Of Industries, having 50 years experience exclusively in steel making, is fully
automatic steel re-rolling mill in the country. The mill was imported from U.K. and
commissioned at the sea port of Chittagong. The founder of the group was late Mr.
Akberali A. Africawala and is now managed by his sons & nephews.
BSRM makes different & distinctive from others is that the mill can only use M.S. Billets
of regular shape and proper size which means it is a hundred percent billet based mill. No
scrap or ingot can be rolled and hence there is no possibility of using any sub-standard
raw material which in itself is a guarantee of the mill's product quality.
A visit to the mill is sure to impress any visitor by the huge range of activities going on
there and the enormous facilities the mill possesses.
Bangladesh Steel Re-Rolling Mills Ltd has a higher long-term strength than an Ordinary
rod. The long-term strength will continue to increase as time progresses.
• Quality
• Strength
• Durability
6
• Economical
Location: (Factory)
7
Dhaka Office :
Mr. Kazi Anwar Ahmed (GM)
Mahbub Castle, 35,
Purana Paltan Line (2nd Floor),
Inner Circular Road (VIP Road ),
Dhaka-1000, Bangladesh,
Phones: 88-02-8313135,408587
Fax: 88-02-8312905.
E-mail: bsrm@bangla.net
Bankers:
Agrani Bank
Laldighi East Branch, Chittagong.
Phone: PABX 630803-7
Telex: 676271 ABCG BJ
Fax: 880-31-610133
8
Auditors
M. A. Malik & Co.
Dost Building
Opposite of New Market, Chittagong.
Phone: 613331
Legal Advisers
9 Mohakhali C/A, 9th Floor,
Dhaka - 1212
Phone: 873085, 871960
Fax: 880-2-872871
Operation
The type of operation of the company is production oriented.
Establishment Date
Formally, the Company is established in 1960.
Beginning of Production
The industry started its production first in 1961
9
HUMAN RESOURCE MANAGEMENT
DEFINITION OF HUMAN RESOURCE MANAGEMENT
Human Resource Management is the part of management functions which is
primarily concerned with human relationship in an organization, its objectives is the
maintenance of those relationship which enable all these engaged in the undertaking to
make their maximum contribution to the effective working of the undertaking.
Human Resource Management is that part of management concerned with people
at work and with their relationship with in an enterprise. Its aim is to bring together and
develop into and active organization. Its men and women to make up an enterprise and
having regard for the well being of the individual of working groups, to enable them to
make their best contribution to its success. Human resource management is concerned
with the human and social implications of charge in organizations and methods of
working with in enterprise and of economic and social changes in the community.
Heneman, Schwab/ Fossum/ Dyer says “Human Resource Management is the
attraction of the necessary numbers and types of employees to the organization. Without
them, the organization cannot function.
Stephen P. Robbins says, “ Human Resource Management is concerned with the
‘people’ dimension in management. Since every organization is made up of people,
acquiring their services, developing their skills, motivating them to high levels of
performance, and ensuring that they continue to maintain their commitment to the
organization are essential to achieving organizational objectives. This is true regardless of
the type of organization— government, business, education, health, recreation, or social
action.”
So the field of management involves planning, organization, directing and controlling
functions of procuring developing maintaining and utilizing a labor force. It is concerned
with the obtaining and maintaining a satisfactory work force.
10
Department of Human Resource at Bangladesh Steel Re-Rolling Mills Ltd.
“Main strength of the Progress”
Human resources are the most important role in today’s competitive business
environment.
To build skilled manpower, Bangladesh Steel Re-Rolling Mills Ltd. continues to
offer a wide range of internal and external personnel development programs and on the
job training to its employees in developing individual, professional and technical skills.
In this connection, the Company’s Human Resources Department continuously conducts
and organizes extensive training programs. Emphasis is also given to improving career-
oriented activities.
The employees of Bangladesh Steel Re-Rolling Mills Ltd. believe in a collaborative
spirit. They appreciate that working as a team multiplies the strength of the individuals
involved, as well as the impact on the results. Industrial relationships are harmonious.
There are various employees are working under human resource management. These are
as follows:
Recruiting sources for unskilled jobs: There are recruiting sources through
unstructured. The popular sources of managerial jobs are press advertisement.
11
Job analysis, job description and job specification:
• There is clear job analysis in this organization before recruitment.
• There is clear job description and job specification for every job in the
organization.
• The organization selects employees according to job specification.
Salary Structure: The Company has clear salary structure. Salary varies from employee
to employee
Number of employees:
a. Officers-60.
b. Staffs-40.
Number of workers:
Total number of employees- 750
Compensation facilities:
This Company has compensation facilities like clinic / medical & financial compensation.
The followings criteria are the basis for setting basic pay:
1. Seniority
2. Experience
3. Performance
4. Position and
5. Academic qualification
12
Promotion Method: Vertical.
The rate of turnover in the organization is 1% to 5%. The causes of turnover is:
i) Getting higher salary
ii) Getting more and higher job status and job security.
iii) Getting more non-financial benefits.
iv) Lack of proper and suitable management co-operation
TRAINING
Training is the act of increasing the knowledge and skill of an employee for
during a particular job. Training in industry is the formal procedures which a company
uses to facilitate employee’s learning so that their resultant behaviour contributes to the
attainment of the company goals and objectives.
Training and development program has to increase the skills and productivity of
the employees in the organization. Bangladesh Steel Re-Rolling Mills Ltd arranges and
provides various training programs for its employees and managerial bodies. As
Bangladesh Steel Re-Rolling Mills Ltd believes in employee’s skills and dexterity as vital
for the achievement of organizational objective it arranges various kinds of training
programs both for its management and working personnel. Bangladesh Steel Re-Rolling
Mills Ltd arranges on the job training, off the job training, programmed instruction etc for
the development of its employees skill aiming at attaining organizational goals.
13
There is no workers participation in management in Bangladesh Steel Re-Rolling
Mills Ltd. Decisions are taken by higher level management.
Percentage of absenteeism:
Less then 2% (Approximately)
Reasons of absenteeism:
Illness & Personal Occasion.
SHIFTING DUTY
There is a provision for shifting duty in the company (eight hour per shift). The
amount of overtime allowances is determined according to salary rate.
So, far we could understand that Bangladesh Steel Re-Rolling Mills Ltd is very
much sensitive about its employees’ welfare. So, they took some steps to the employees’
14
welfare to motivate them to the organizational functioning to attain the objective i.e. the
profit maximization. Bangladesh Steel Re-Rolling Mills Ltd motivates its employees in
various ways. Some of the motivational activities taken by Bangladesh Steel Re-Rolling
Mills Ltd are mentioned below:
1. Bangladesh Steel Re-Rolling Mills Ltd always tries to maintain an excellent
working environment.
2. Bangladesh Steel Re-Rolling Mills Ltd always tries to meet the employees’
financial demand in respect of salary.
3. Bangladesh Steel Re-Rolling Mills Ltd always tries to increment in Basic Pay.
4. It arranges necessary training facilities to increase the morale of its employees.
5. Bangladesh Steel Re-Rolling Mills Ltd rewards its employees for their excellent
performance in various form of motivational aspect.
6. Employees enjoy profit sharing in Bangladesh Steel Re-Rolling Mills Ltd gives
facilities of profit sharing ratio dividend regarded as one of the most motivational
ingredients towards making the company profitable.
QUALITY CONTROL
The company maintains standard quality of the product by ISO-9001 Certified
Company. But BSRM used ASTI for quality control and ISO for management. And also
its have program for improving the quality of the product.
Research and development department
The company has R&D department for improving the product quality.
Brand name of their product:
BSRM
Standard of quality of the product
Their product standard is approved by BUET.
Countries from where the necessary machinery imported:
The imported machinery of the company from China, Malaysia, Indonesia, etc.
Export of product
BSRM products are used in local region
The company may be able to produce the product for export in the foreign market.
15
Ensuring quality control
The organization ensures the quality by:
Continuous checking process in every stage of the production by sampling.
Production:
Senior manager and manager (inventory) are the of production department
Sources of raw material: Import and local production by their sister concern Meghna
Engineering Works.
Production Capacity the machines : 20 metric tons Per hour. Computerized technologies
are used in production system.
ANGLES
Details of Dimensions, Masses Etc.
16
SPECIFICATION : BS 4 : Part 1 : 1962
DETAILS OF DIMENSIONS, WEIGHTS ETC
17
3/16” thickness
18
Mill
Reheating Furnace
MARKETING DEPARTMENT:
Creation of market
The market is created by:
i) Providing advertisement.
ii) Providing agent ship.
iii) Giving dealership.
iv) And also through the wholesalers and retailers of the product.
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ii) Gathering monthly report.
iii) Collecting the opinion of consumers.
iv) Collecting the competitors’ views and opinions.
v) Collecting data and information from market researchers and specialists.
Research and development (R&D) program: The company has research and
development program. The types of techniques for R& D are:
i) Market survey for marketing product.
ii) Making discussion with the agent.
iii) Ensuring product quality and gathering report.
Warehousing system
The organization maintains warehousing system for the raw materials and finished
product.
Price list:
Price Per M. Ton including Vat &
Sl Products Size
Loading Charges
Ex-Factory At Cox's At Site
CTG Bazar/Comilla/Feni Sylhet/Bogra/Khulna
DEFORMED 8MM
. 1 BARS (GRADE-& 10TK.39,500.00 TK.39,900.00 TK.40,200.00
60) MM
DEFORMED 12MM TK.39,500.00 TK.39,900.00 TK.40,200.00
BARS (GRADE-& 25
20
60) MM
DEFORMED 28MM
BARS (GRADE-& 32TK.40,000.00 TK.40,400.00 TK.40,700.00
60) MM
8MM
TOR STEEL
.2 & 10TK.39,500.00 TK.39,900.00 TK.40,200.00
BAR
MM
12MM
TOR STEEL
& 25TK.39,500.00 TK.39,900.00 TK.40,200.00
BAR
MM
28MM
TOR STEEL
& 32TK.40,000.00 TK.40,400.00 TK.40,700.00
BAR
MM
1.5 X
. 3 M.S.ANGEL 1.5 X .TK.38,000.00 TK.38,400.00 TK.38,700.00
25"
2 X 2
M.S.ANGEL TK.38,000.00 TK.38,400.00 TK.38,700.00
X .25"
2.5 X
M.S.ANGEL 2.5 X .TK.38,500.00 TK.38,900.00 TK.39,200.00
25"
3 X 3
M.S.ANGEL TK.38,500.00 TK.38,900.00 TK.39,200.00
X .25"
3 X 3
M.S.ANGEL TK.38,500.00 TK.38,900.00 TK.39,200.00
X 3/8"
100 X
. 4 M.S.CHANNEL 50 X 5TK40,000.00 TK.40,400.00 TK.40,700.00
MM
75 X
M.S.CHANNEL 40 X 5TK39,500.00 TK.39,900.00 TK.40,200.00
MM
. 5 SHAFT 38MM TK.37,500.00 TK.37,900.00 TK.38,200.00
SHAFT 50MM TK.38,000.00 TK.38,400.00 TK.38,700.00
21
Transportation Channels
The transportation channels of the product are self-oriented.
The company follows direct marketing strategy.
Advertisement
The company uses advertisement for marketing its product.
22
2½x2½ 3/8 5.90 8.78 374
(9.525)* 5.00 7.44 114.0 Do Do 60-70 18-21
(63.5 x 63.5) 5/16 4.00 5.95 441 134.5
(7.937)* 551 168.0
¼ (6.350)
3/8 4.60 479 146.0
(9.525)* 6.84 565 172.5 Do Do 70-80 21-24.5
2x2 5/16 3.90 689
(7.937)* 5.80 210.0
(50.8 x 50.8) ¼ 3.20 903 275.5
(6.350) 4.76
3/16 2.44 3.63
(4.762)
1½x1½ 5/16 2.85 773 235.5
(7.937)* 4.24 938 Do Do 80-90 24.5-27.5
(38.1 x 38.1) ¼ 2.35 286.0
(6.350) 3.49 1224 373.0
3/16 1.80 2.68
(4.762)
(1) (2) (3) (4) (5) (6) (7) (8) (9) (10) (11) (12) (13) (14) (15) (16) (17)
MC 75 7.14 9.10 75 40 4.8 7.5 96 8.5 2.4 1.32 78.5 12.9 2.94 1.19 20.9 4.81
MC 9.56 12.2 100 50 5.0 7.7 96 9.0 2.4 1.54 192 26.7 3.97 1.48 33.5 7.71
100
25
Specification of Plain Round Bar
26
dia in2 Lb / ft Kg / m Feet Metre
inch
3/8 0.11 0.376 0.560 5,862 1,786
½ 0.20 0.668 0.994 3,300 1,006
5/8 0.31 1.043 1.552 2,113 644
¾ 0.44 1.502 2.235 1,468 447
7/8 0.60 2.044 3.042 1,079 329
1 0.79 2.670 3.974 826 252
1 1/8 1.00 3.400 5.060 648 198
1¼ 1.27 4.303 6.403 512 156
27
Specification of Low Car
Physical properties
WR-8 Grade Electrode Core Wire
Commercial Grade
28
Yield Strength 20.0 Kg / mm2 min 22.86-24.0 Kg /
mm2 -
Ultimate Tensile Strength 40.0-44.0 Kg / mm2 39.0-42.0 Kg /
mm2 -
Elongation on G.L. 5 dia 20% min. 25%
min. -
DIMENSIONAL TOLERANCES
Tolerance on dia Tolerance on mass
-0.27 mm
+0.27 mm 8.0 %
29
TORSTEEL
Major Advantages of Torsteel compared to mild steel round bars
Chemical Composition
Details of Dimensions, Masses Etc.
The introduction of high yield strength deformed bar as reinforcing steel has
revolutionized the world of reinforced concrete design. Rebbed - Torsteel bar or in
short TORSTEEL - a high strength cold - twisted deformed bar, originally developed
by TORISTEG STEEL CORPORATION of Luxembourg, Germany is now a widely
accepted re-bar in most countries of the world. BSRM was the foremost in Bangladesh
to produce and market Torsteel under licence from its inventors who possess the patent
right in Bangladesh for its manufacturing process with various profile combination.
Torsteel is produced from mild steel billets with limited carbon content (0.30% max.)
by controlled cold - twisting of hot-rolled deformed bar with its characteristic
configuration. Each bar is cold-twisted individually. The cold twisting works the steel
beyond its elastic limit and a bar with normally inherent defect breaks during twisting.
Every piece of Torsteel bar thus undergoes this severe automatic test during its
twisting process.
Use of Torsteel bar results in 40% steel saving and 30% saving in steel cost compared
to mild steel round bars of 36,000 psi (250 N/mm2) yield poin.
30
Major Advantages of Torsteel compared to mild steel Round Bars.
65% higher yield strength
100% higher bond strength
Satisfactory weldability due to ilmited carbon content
Lesser crack width of RCC members
20% extra factor of safety due to elimination of definite yield point
Net economy in reinforcing cost: 35% in tension, 30% in compression
End hooks not required due to 100% higher bond capacity
Saves labour, transportation, supervision costs due to reduction in steel
consumption
Being a licenced product the quality is guaranteed
Chemical Composition
Carbon Sulphur Phosphorous S+P
0.30% Max 0.06% Max 0.06% Max 0.11%
Max
Physical Properties
31
Details of Dimensions, Masses etc.
Area of
Cross Nominal Approx.
Nominal Dia Section Weight Lengths per M.Ton
(mm) (mm2) (kg/m) Metre Feet
8 50.3 0.395 2,532 8,307
10 78.5 0.616 1,623 5,325
12 113.1 0.888 1,126 3,694
16 201.1 1.579 633 2,077
20 314.2 2.466 405 1,330
22 380.3 2.985 335 1,100
25 490.9 3.854 259 850
28 616 4.836 207 680
32 804.2 6.313 158 518
SWOT OF BSRM
STREGHTHS:
1. Quality of our product
2. Best technical and managerial support
3. Direct distribution to the end users
4. Long time experience in MS product
5. Goodwill
WEAKNESS:
1. Labor unrest
2. Depend on outside transport
3. Always not ensure every size of product
OPPORTUNITIES:
1. New mill is going to set up at Fauzderhat site
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2. Support of engineers and developers
3. Increased demand in every year
THREATS:
1. Demand may be decrease in future
2. Support from financial institutions decline
3. Not support from Govt. Regulations in time
4. Fluctuations in foreign currency
RECOMMENDATION
The following measures can be recommended for the industry:
1. There is no trade union, in the industry. So, trade union should be introduced.
2. Separate housing estate should be built up for employees as well as workers.
3. The production of the industry should be raised because the production is lower
than the demand of the product. That means, their product has high demand.
4. The company should maintain labor friendly environment.
5. The industry should expand its plant.
6. The industry should increase its channels of distribution of product.
7. The organization should give more emphasis on advertisement of its product.
8. Need to take steps for individual customers.
CONCLUSION
BSRM is the capital intensive mills. It is fully automated process. From my
visiting Bangladesh Steel Re-Rolling Mills Ltd, it is obvious that, they are producing
quality product. There is a great demand of their product in the real estate business. It is
also a pioneer and leading industry in the field of Steel. The several departments in this
industry are operating their respective activities smoothly and efficiently. The production,
sales and marketing activities of the company are expanding day by day in countrywide.
The organization is a completely profit making organization.
Reference:
2. Personal communication.
33
bsrm@bangla.net(Dhaka Office)
bsrm@spnetctg.com (Factory)
34
Questionnaires.
Bio-data of enterprise:
1) Name of the company:
Bangladesh Steel Re-rolling Mills Limited
2) Registered office:
Ali Mansion, Sadarghat road, Chittagong.
3) Location of Factory:
147-149, Baizid Bostami Road, Nasirabad, Chittagong.
4) Types of enterprise:
Manufacturing Industry
5) The year of establishment:
1960
6) Year of commencement of production:
1961
Management of the company:
7) What is the management system of your company?
Managerial pattern
8) Organizational structure?
Enclosed separately.
9) What is the no. of workers?
Skilled 116 and unskilled nil.
10) What is the no. of managers & staff?
Officers 60 and staffs 40
11)How many shifts do your company operate?
03 (three) shifts
11) What is the working hour?
08 hours per shift
12) What are the bases of employee promotion?
Performance
35
13) What type of incentive/motivation do you offer to your workers?
WPP, production bonus, festival bonus, leave allowance, shoe and cloth allowance
etc.
14) Do you think that your workers or stuff have job satisfaction?
Yes
Production data:
15) Who is in charge of procurement of materials and stores?
Senior manager (procurement) & Manager (Industry).
16) What are the basic raw materials used?
M.S Billet
17) What are the sources of raw materials?
Import and local production by our sister concern Meghna Engineering Works
(MEW).
18) What is the production capacity of the materials?
20 MT per hour.
19) What is the percentage of utilization of capital/actual production?
75%
20) What type of technology do you use?
Computerized foreign technology(UK)
21) Do you have any production plan?
Yes, we are going to establish a new project named BSRM steel limited at Fouzderhat
industrial area, Chittagong.
22) What is the production plan of 2005 and how much you achieved?
Production plan 100000 MT and Actual production 90000 MT.
Product pricing/Product data:
23) What are the products of your firm?
a) M.S. Torsteel bar, b) M.S. Deformed Bars, c) Plain Bar, d) Angles, and e) Channel.
36
25) Do you pack your product?
No
26) Do your products have ISO standard?
Yes
27) Do you practice TQM?
Yes
28) What type of pricing policy do you use?
Cost based
29) Do you use any pricing strategy?
Yes
30) What are the factors that influence pricing?
The prices of raw materials,fluctuations of foreign exchanges,local procurements etc.
31) Is there any price discriminations?
No.
32) Is there any seasonal variation of price of the products?
No
Marketing and Distribution Channels:
33) What marketing strategy do you follow?
Direct marketing
34) What are the functions of your marketing department in your firm?
Planning of weekly, monthly, & yearly sales, executing the plan.
35) What are the advertisement media you use for the promotion of the products?
Print media like newspaper, Audio media like radio, Video media like Video ads at
GEC circle and Signboard and wall paint.
36) What distribution channel do you use?
Direct sales to end users, hence we have no distribution channel.
37) Do you provide delivery vans to the channel members?
Not Answered.
38) What are the areas of distribution?
Whole Bangladesh through own sales centers.
37
39) Do you export any products?
No
40) How do you select the channel members?
Not Answered.
41) Is there any warehouse outside the factory?
Yes
42) What are the channel objectives?
Not Answered.
43) What incentives do you provide to your channel members?
Not Answered.
Promotion & Sales
44) What is the amount of annual promotional budget?
Tk.150,00,000.
45) What promotional strategy do you use in your company for products?
Not Answered.
46) What is the sales price of the products?
Tk.37500-39500 per MT
47) What is the margin of profit per unit of the product?
Tk. 2300 per MT
48) What is the sales and profit per unit?
Tk. 2300 per MT
49) What is the revenue per year?
Tk.110,00,000
50) Please supply the annual reports for 2002, 2003, 2004, and 2005.
Not supplied
51) What is the peak period for your products?
Winter season
52) What is the target sale in the next 3 years?
4,00,000 MT.
38
Others:
53) Do your industry cause any environmental pollution toward locality?
No
54) What is the competitive position of your product?
Best position
55) Who are your competitors?
KSRM – Kabir Steel Re-rolling Mills
SSRM – Sheema Steel Re-rolling Mills
BSIL - Baizid Steel Industries Limited
Rahim Steel, And Bashuldhara Group.
56) Please tell us about your Strengths, Weaknesses, Opportunities and Threats?
Strengths:
a) Quality of our products
b) Best technical and managerial support
c) Direct distribution to the end users
d) Long time experience in M.S products
e) Goodwill
Weaknesses:
a) Lobour unrest
b) Dependence on outside transports
c) Always not ensure every size of products
Opportunities:
a) New mills are going to set up at Fouzderhat site
b) Support of engineers and developers
c) Increasing demand for the products
Threats:
a) Strong competitions
b) Lack of financial institutions help
c) Lack of government’s support
d)Fluctuation in foreign currencies.
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