Jim Stroud / Atlanta, GA / jimstroud@jimstroud.

com / 404-939-5752
Social Media Development Manager / Trainer / Public Speaker / Online Community Manager

SUMMARY

Jim Stroud has an expertise in Social Media, Community Management and Internet Research that
has been leveraged heavily in the area of Education, Recruiting and Competitive Intelligence. In
addition to that, he is an accomplished Blogger, Public Speaker and Trainer. Furthermore, as a
recognized voice in the recruiting community he has been quoted often in both mainstream and niche
media.

FORTUNE 500 COMPANIES SERVED

AREAS OF EXPERTISE

Intrapreneur Online Community Management

Social Media Development Instructional Design
Public Speaker Online Research

Innovative Thinking New Media Content Development

Recruiting Training

MEDIA CITATIONS

Atlanta Journal and Constitution US News and World Report

Globe and Mail Red Herring
Fast Company Wall Street Journal

AWARDS / RECOGNITION

Monster’s List of Top 10 Employment Bloggers

Ranked #7 in the Top 25 HR Digital Influencers 2009 list by HR Examiner
Added to Evan Carmichael’s Top 50 HR Blogs to Watch in 2009
March 2008 – Present

SOCIAL MEDIA DEVELOPMENT MANAGER, GlobalEnglish, Brisbane, CA

While working remotely from Atlanta, I developed and implemented innovative strategies for web-based
user procurement for the English learning community - EnglishCafe. I also acted as a community
manager keeping our users engaged and converting them into evangelists for the EnglishCafe brand.
My duties also extended to content creation and management, competitive intelligence and working with
web developers in the design and usability of the web site. I also lead a team of marketing interns to
perform various SEO and community engagement tasks.

During my tenure at EnglishCafe, my duties included but were not limited to the following:

Community Management

 Planned and oversaw the organization's promotion activities specifically linked to its web presence.
 Created, engaged and grew a thriving online community of over 50,000 English learners across
multiple social networks (such as YouTube, Facebook and Twitter) along with consistent interaction
of 90,000+ members on the EnglishCafe website.
 Created and facilitated online contests for the purposes of retaining members and attracting new
users to EnglishCafe.
 Experimented with various online web 2.0 tools, introduced them to the community, then gauged
user reactions to make compelling arguments for new website functionality.

Content Creation and Management

 Produced 350+ blog posts that included original podcasts, videos and comics that I created.
 Produced several English lessons and how-to articles for the "Help Section" of the website.
 Produced 2 video series for English learners and a podcast series for English teachers and
distributed them online and via iTunes.
 Managed content from internal thought leaders and community for placement on the homepage
which changed twice daily.

Social Outreach

 Prepared reports on online initiatives, including charts and graphs, and presented recommendations
for action plans to management.
 Managed a blogger outreach campaign for the purposes of attracting teachers to participate on the
EnglishCafe platform.
 Used a video series and contests to drive traffic to various landing pages in order to attract new
users, increase community engagement and sell company products.

Competitive Intelligence

 Researched, analyzed, and monitored financial, technological, and demographic factors in order to
capitalize on market opportunities and minimize the effects of competitive activity.
 Monitored user sentiment on EnglishCafe and competitor websites in order to formulate best
practices.
May 2005 – March 2008

TECHNICAL SOURCING CONSULTANT, Microsoft, Redmond, WA

While working remotely from Atlanta, I implemented a wide range of online resources, software, web
enabled tools and innovative strategies to source active and passive candidates. Initially my focus was on
sourcing senior technical personnel for the Win Client and Mobile and Embedded Devices Groups then
towards the end of my tenure, I pursued software developers all over the world for the International
Recruiting Team. I eventually transitioned to the International Recruiting Team where I continued to
source passive technical candidates. In addition to sourcing projects, my activities included, but were
not limited to:

 Conducted special projects in the field of Marketing, Competitive Intelligence, International

Recruitment Research and Online Research Training.

 Consistent contributor to the Microsoft Technical Careers @ Microsoft blog which was awarded for
“Best Group Blog” and “Best Job Seeker Blog” by Recruiting.com during my tenure.

 Created a series of articles called “Speak Geek” to spark internal creative problem-solving debates on
current sourcing methods.

 Created and maintained an internal blog for communicating to my group the status of requested
projects and industry-specific news and gossip.

 Contributed in the formation of a group SharePoint site designed for the sharing of intelligence.

 Created and maintained wikis that focused on the recruitment landscape of various countries.

 Presented several training sessions on innovative sourcing strategies domestically and overseas.

 Implemented email and Social Media strategies (MySpace, YouTube, Podcasts, Viral Videos) to
market opportunities to passive candidates and fill open positions that were historically difficult to
close.

December 2004 – April 2005

SEARCHOLOGIST, Google, Mountain View, CA

Engaged in confidential strategic sourcing projects working remotely from Atlanta. Strong focus on
recruiting experienced Software Engineers and developing a Talent Pipeline. Created internal blog of
sourcing strategies for sharing techniques with team members. Contributed towards a recruitment video
for attracting female software engineers.

March 2003 - November 2004

STRATEGIC STAFFING CONSULTANT, Siemens Energy & Automation, Alpharetta, GA

Hired as a contract employee within this startup division of consolidated recruitment services. Chief
responsibility was sourcing personnel in the areas of Materials, Distribution, Engineering, Factory
Automation and Logistics.
In regard to Strategic Staffing:

 Successfully leveraged the internet for candidate sourcing and lead generation of referrals in
support of diverse requisitions on a national basis.

 As a resource for future use, created a listing of jobseeker groups nationwide.

 Leveraged online resources for competitive intelligence. For example, virtual maps of
competitors’ operations were created for the purpose of targeting the best talent for certain
geographic areas.

 Initiated and maintained a database of present and former employees of rival companies

 Developed and utilized strategies on how to generate targeted leads from current employees and
gathered metrics to better qualify best practices.

August 1999 - December 2002

ACCOUNT EXECUTIVE/ LEAD RECRUITER, LANTA, Atlanta, GA

Hired as the 3rd employee in this startup organization that focused on staffing post and pre-IPO
Internet companies in Atlanta. Generated net revenues for Lanta surpassing $700,000.00. Said
number is representative of fees collected as a result of placing permanent, contract and contract to
hire personnel.

As a Lead Recruiter:

 Developed and implemented processes and strategies to recruit qualified candidates for available
positions, including candidate sourcing, evaluation and selection.

 Developed and implemented approaches for the sourcing of permanent and contract candidates,
including outside agencies, internal database, commissioned databases, technical schools, internet
resources and managed the relationship with candidate sources.

 Developed and implemented interview questions and approaches to better select candidates most
qualified for applicable position.

 Facilitated the full life-cycle recruiting process from initial screening to negotiating and closing
the salary requirement.

 Trained staff recruiters and interns on office policies and sourcing techniques.

 Developed, implemented and reported measurements as to recruiting process effectiveness and

productivity.

 Suggested enhancements to company policies and procedures that would improve its overall
recruiting methods, business development efforts and commission structures currently enacted.
In regard to Corporate Communications:

 Created and pitched sales language to management, which was subsequently adopted as the
template for an electronic brochure; said material was then distributed to potential clients via email.

 Produced an electronic “shopping list” of top candidates and submitted them to clients; each
candidate was presented anonymously with a brief description of their background and position
sought.

 Created recruitment advertising copy and layout that promoted Lanta Technology Group as the
recruiting agency of choice for startup companies.

In regard to Networking:

 Attended several networking functions, representing employer in New Office Open Houses,
Association Meetings, After 5 Mixers and College sponsored programs.

 Served on panels, engaging public dialogue before College Alumnae and Students, detailing the
pros and cons of working in the Internet Age.

 Coached Jobseeker groups on job hunting strategies, resume formatting and interview techniques.

In regard to Business Development:

 Generated new business while developing and managing existing accounts. This was achieved
through engaging conversations at various functions, cold calling and interacting with existing
contacts.

 Successfully wrote and promoted an e-book for the purpose of generating passive candidates.

May 1999 - July 1999

CONTRACT RECRUITER, The CRS Edge, Atlanta, GA

 First contract employee for this Internet Start-up Company.

 Sourced potential hires for various clients in addition to brainstorming innovative recruiting
techniques.

 Team lead on developing Websites for clientele.

March 1997 - April 1999

INTERNET RESEARCHER, MCI WORLDCOM, Atlanta, GA

Hired as contract employee and acquired a permanent position within a year. 2nd employee in this
startup division that focused on Internet Research. Chief responsibility was sourcing technical
personnel via the Internet. Initially screened candidates before presentation to recruiters, before switch-
ing to a source and select model of research. Electronic recruiting methods were proactive and reactive in
measure, supporting recruiter requests in addition to finding potential candidates for future positions.
Successes:

 Sourced 43 hires, in support of 30 recruiters.

 Internet Research accounted for 20% of all hires.

 “Best Of The Web” award for Jobs2Go, an online careersite.

 Created a Virtual Jobfair generating 125 applicants in one week.

 Created XMCI, an online forum for downsized employees that is still in operation today.

 Created and taught lunchtime classes on Internet basics for the purpose of personnel
enhancement.

In regard to strategic initiatives:

DIVERSITY RECRUITING

 Assisted in the plotting of mass hires via Banner Advertising, Job Fairs, Media Placement and Online
Promotion directed towards minority candidates.

RECRUITING TRENDS

 Monitored trends in electronic recruiting via multiple news feeds, online magazines and networking
with recruiter associations.

RECRUITER RESOURCES

 Maintained an Intranet webpage detailing online and offline resources pertinent to recruiting poten-
tial candidates; including but not limited to: Women and Minority Candidates, Upcoming Job Fairs,
User Groups and Associations.

EDUCATION

1985 - 1989

 GA STATE UNIVERSITY, Atlanta, GA

Studied Film and Video with a minor in English.

FORMER AFFILIATIONS

 MITE - Minority Technology Entrepreneurs, Member

 AITA - Atlanta IT Alliance, Former Board Member

 SCIP – Society of Competitive Intelligence Professionals

 Atlanta Media Bloggers (Local Blogging Community)

 Metro Atlanta Recruiting Channel (Local Recruiters Networking Group)

 SourceCon (Global conference dedicated to Recruitment Research strategies)

ADDITIONAL INFORMATION

Additional information regarding Jim Stroud’s background as a Public Speaker, Blogger, Video Blogger,
Podcaster, News Source, Co-Worker Testimonials and Award Citations can be reviewed online at:
www.JimStroud.com