1.

External Analysis
a. The external analysis on Advertising industry must include/showcase exa
mples relating/similar to the strategy/techniques discussed/Learned in class fro
m various case studies in External environment chapter
2. Internal Analysis
a. Talk about distinctive competencies, Competitive adavantage
b. how the industry fosters culture of sustained growth thru incremental in
novation or Disruptive innovation : Correlate with all the case study learnings
taught so far for Internal analysis

3. Detailed Secondary research

4. Size of the Industry
5. Growth chart ( Min. 5 years growth chart has to be included)
6. Industry segmentation
7. Critical Success Factor
8. CAGR
9. Details on various demand drivers
10. Analysis of cost structure, Profitability,
11. Top 5 players and Analysis ( Analysis w.r.t Size, Growth, Profitability, S
WOT, segment , Presence) and key strategy adapted by them.
a. E.g, Say, One top player of Advertisement industry purchase/make the co
stliest acquisition of USA based premier company. Discuss on various strategic d
ecision made during purchase/Acquisition of USA based company? Was it right or w
rong if right then how???
12. Global Comparison ( w.r.t Size, Growth, Profitability, Presence,)
13. Futuristic prospective of Advertisement industry

Professor expectation
1. Interim Project report submission : 20th Oct 2010
2. 250+ page document
3. Font size = 12
4. Include PV concepts, Ansoff matrix etc and all the strategy related conc
epts in the assignment
5. Detail on Corporate and business strategy
6. Prof. is very keen in accepting only the qualitative work
Our strategy to achieve this milestone
1. Every alternate day we will have internal meeting; Everyone will detail
about their progress and seek clarification/guidance on major issues/doubts.
2. We will freeze the draft version of report by 15th Oct 10
3. Please select your interest area among these group of works.

A. à Only Task 1 ( in min. 25 pages)

B. àTask 3,4,5,6,7, (( in min. 50 pages)
C. àTask 8, 9,10 ( in min. 45 pages)
D. à task 11 &12( in min. 45 pages)
E. àTask 13 ( in min. 25 pages) + look for Corporate and business strategy p
art also
F. àTask 2 ( in min. 50 pages)