QUESTIONNAIRE

We thank you very much in advance for paying attention to our

questionnaire. All in all, we prepared some questions for answering
which you will need approximately 2 minutes. The questions are :
Name:
Gender:
Age (in years):
Annual Income ( in Rs.):
(a) Below 50,000 [ ] (b) between 50,000-1,00,000 [ ]
( c) between 1,00,000-2,00,000 [ ] (d) above 2,00,000 [ ]
(1) Do you use deodorant?
Yes ( ) No ( )
[If your answer is no, please stop answering the questionnaire]
(2) Which brand do you use / prefer the most?
(a) fa [ ] (b) axe-effect [ ]
(c) Set wet [ ] (d) temptation [ ]
(e) Others [ ]
3. How long have you been using deodorant?
(a) Less than 1 year [ ] (b) between 1- 3 years [ ]
(c ) between 3-5 years [ ] (d) above 5 years [ ]
4. How often do you use deodorant?
(a) Sometimes [ ] (b) daily [ ]
(c) Several times a day [ ] (d) once in a day [ ]
5. Does it serve your needs?
Yes [ ] no [ ]
6. How much do you spend on deodorant purchase? ( in Rs.)
(a) Less than 100 (b) less than 200
(c) Above 200
7. Are you satisfied with the price you pay for your deodorant or
you desire to purchase something that gives the same result but at
a cheaper/discounted price?
Yes ( ) No ( )
8. Would you like to try and experiment with a new deodorant
launched in the market?
Yes ( ) No ( )
 9. Are you satisfied with the advertisement media and sales
promotional tools they use for showcasing the brand or do you
think they should improvise it to make it more convincing?
Satisfied ( ) Needs to Improvise ( )
10. Please rate the attributes of your brand : ( from 0-9)

Attribute Fa Axe Set Wet Temptation

Effect Others
Skin friendliness
Design
Effectiveness
price

11. If the fragrance of your deodorant long lasting?

Yes ( ) No ( )
12. Do you want to stick to same deodorant or you want to switch to
another product?
Yes ( ) No ( )
13. Please present some suggestions ( If any):
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THANK YOU !