Upto 1000 Solved MCQs of MKT501 Marketing Management WWW - Vustudents

Upto 1000 Solved MCQs of MKT501
Question # 1 of 15 ( Start time: 04:55:23 AM ) Total Marks: 1

Which of the following is included in task environment?
Select correct option:
Economy
Technology
Media
Promotion

Tight cost control is associated with which of the following strategy?
Market segmentation strategy

Market dominance strategy
Differentiation strategy
Cost leadership strategy

Which one of the following tend to market high end goods and services and are able to
use a premium pricing strategy in a specific market segment.
Followers
Challengers
Leaders
Nichers

Financial summary of a marketing plan includes all EXCEPT:
Pro-forma income statement

Month-by-month agenda
Breakeven analysis
Assumptions

The loyalty marketing focuses on establishing long term relationship between:
Company and retailer
http://www.vustudents.net
Retailer and customer
Retailer and consumer
Company and customer

Which of the following are called value maximizers?
Sellers
Customers
Marketers
Manufacturers

Which of the following aggressive strategy is without direction?
Reactor
Analyzer
Defender
Prospector

The _____ is the central instrument for directing and coordinating the marketing effort.
Business plan
Production plan
Market plan
Selling plan

Which of the following can be used to improve the customer’s viewpoint about firm’s
products and services?
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform

Which of the following is NOT a part of financial summary?
Financial requirements
Margin analysis
Break-even analysis
Which of the following is Not a component of a marketing plan?
Marketing advantages
Environmental analysis
Executive summary
Marketing implementation

Which of the following market dominance strategy involves less risk of competitive
attacks?
Challengers
Leaders
Followers
Nichers

Pictures and specification of product are added in which of the following part of the
marketing plan?
Financial summary
Executive summary
Situation analysis
Appendix

Which of the following is NOT included in product decisions?
Styling
Brand name
Warehousing
Packaging

Insurance service would BEST be described as which kind of a product?
Convenience
Unsought
Specialty
Durable
Which of the following is also known as problem child?
Dogs
Questions marks
Cash cows
Stars
Advertising slogans are often proved to be the most effective means of _____________
to one or more aspects of a product or products.
Drawing attention
Marketing communication
Publicity
Sales promotion
Which stage in the PLC normally lasts longer and poses strong challenges to the
marketing managers?
Introduction
Growth
Maturity
Decline
Which of the following is usually the target of a market challenger?

Market nicher
Market leader
Market follower
Market segment
Which of the following gives the exact position of a company’s product with respect to
market?
Market analysis
Consumer analysis
Macro analysis
Micro analysis
Which of the following is NOT a media of advertising?

Direct selling
Newspaper
Radio
Television
While considering the place for a product which of the following is important for
customer.
Communication
Convenience
cost
Which of the following is NOT an external source of idea generation?

Top management
Competitors
Suppliers
Customers
When any customer does not fully likes the product or talks in favor of the product, it is
known as:
Bad – mouth
Word of mouth
Bad impression
Unfavorable products
Which of the following is NOT a part of marketing communication mix?

Telemarketing
Public relations
Sales promotion
Advertising

Sellers
Customers
Marketers
Manufacturers
Which of the following explains the description of the product?

Brand
Container
Labeling
Packaging
A company is charging different prices to the customers based on the location. It is

known as:
First degree discrimination
Second degree discrimination
Third degree discrimination
Forth degree discrimination
Charging more for a soft drink in a vending machine than in a supermarket is known as:
Cost-oriented pricing
Price differentiation
Penetration pricing
Price discrimination
Which of the following stage in the PLC is characterized by rapid market acceptance,
increasing sales, and increasing profits?
Introduction
Growth
Maturity
Decline
The consumer products and services with unique characteristics or brand identification
for which a significant group of buyers is willing to make a special purchase effort are
called:
Industrial products
Specialty products
Unsought products
Shopping products
Retailers are considered under which of the following environment?

Broad
Weak
Task
Competitive
Which of the following is the task of selecting an overall company strategy for long-run
survival and growth?
Mid-term planning
Short-term planning
Annual market planning
Strategic market planning
The purchase of which of the following items is least likely to be affected by

demographic factors?
Car
Furniture
Computer
Sugar
In BCG matrix, products with low market share and low market growth are referred to as:
Dogs
Question marks
Cash cows
Stars
Which of the following is NOT a function performed by a public relations department?

Public regulations
Public affairs
Lobbying
Product publicity
Which of the following is TRUE statement?

Selling and marketing are interchangeable
Marketing is a narrow concept
Selling is a part of marketing
Marketing is a part of selling
Manufacturers of shampoos often send out free samples of their products with the
magazines. This illustrate the use of which of the following element of promotional mix?
Personal selling
Sales promotion
Direct mail
Advertising

The price of an executive is:

Premium
Cost
Salary
Wage
Advertising is used by which of the following?

Business firms
Nonprofit organizations
Professionals
All of the given options
marketing plan?
Financial summary
Executive summary
Situation analysis
Appendix

Executive summary
Which of the following is a type of price discrimination in which price varies according
to quantity sold?
Forth degree price discrimination
Third degree price discrimination
Second degree price discrimination
First degree price discrimination
Which of the following type of price discrimination can be seen in any market where
excess capacity needs to be eliminated?
career in sales may offers:

Opportunity for advancement
High earnings
Personal satisfaction
Which of the following marketing channel will be best for selling High Tec products?
Retailer
Mail order
Selling direct
Wholesaler
Which of the following emphasizes on profit margins rather than revenue?

Market leader
Market challenger
Market nicher
Market follower
A secondary-use package can best be defined as which of the following?

Can be used as a promotional tool
Can be reused for purposes other than its initial use
Facilitates transportation, storage, and handling for middlemen
Is recyclable and environmentally safe
In BCG matrix, products with high market share and high market growth are referred to
as:
Dogs
Question marks
Cash cows
Stars
Billboards are example of which of the following advertising media?

Television
Radio
Newspaper
Outdoor
Which of the following statement is TRUE about publicity?

Publicity is a tool of direct selling
Publicity is a tool of public relations
Publicity is a tool of sales promotion
Publicity is a tool of advertising

Styling
Brand name
Warehousing
Packaging
What is an outcome of communication and co-operation between sales personnel?

Successful selling
Successful team selling
More market growth
More productivity
All are the performance measure for tracking the productivity of sales person EXCEPT:
Margin by product category
Revenue per territory
Margin and revenue per product
Revenue per sales person
Which of the following is NOT an example of variable cost?

Rent of factory
Raw material
Power
Transport
In the _____, the firm faces a trade-off between high market share and high current
profit.
Introduction stage
Growth stage
Maturity stage
Decline stage
For which of the following price wars are good in the short run?
Retailers
Competitors
Customers
Companies
Customer interface
Why companies are moving towards marketing public relations?

To support production, promotion and image
To promote and support product promotion
To support corporate image and product
To support product promotion and selling
Cash cows are SBU's that typically generate:

Large amounts of cash
A lot of competition
Large awareness levels but few sales
Problems for product managers
Cost that vary directly with the level of production are referred to as _____.
Fixed cost
Unit cost
Total cost
Variable cost
Which of the following involves designing and manufacturing the container or wrapper
for a product?
Labeling
Branding
Product line
Packaging
Core competency guides a firm recombining its abilities in response to demands from
the:
Retailer
Wholesaler
Environment
Supplier
customer.
Communication
Convenience
Cost
Solution
Which of the following BEST describes the definition of marketing mix?

The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
All of the following are the examples of unsought goods EXCEPT:

Course books
Encyclopedia
Funeral plots
Insurance policy
Which of the following BEST describes the consumer’s preference for products that are
widely available to them?
Production concept
Marketing concept
Selling concept
Product concept
BATNA stands for what?

The best available to a new agreement
The best available to a negotiated agreement
The best alternating to a new agreement
The best alternative to a negotiated agreement
Which of the following relating to price is considered as a key element in the marketing
mix?
The size of the sales force
The speed of an exchange
Quality and cost controls
The generation of total revenue
Which of the following is NOT a force in the macro environment?

Cultural
Political
Economic
Supplier
Which of the following is the sale of consumer products or services in a face to face
manner away from a fixed retail location?
Industrial selling
Indirect selling
Direct selling
Business to business selling
Which type of media has an advantage of “mass coverage” for promotions?

Television
Radio
Newspaper
Direct mail
Price is the only element in the marketing mix that produces:

Fixed cost
Expense
Variable cost
Revenue
Which of the following is the basic role of promotion?

Interpretation
Communication
Manipulation
Information
All of the following are the examples of controllable factorsEXCEPT:

Line of business
Corporate culture
Overall objectives of organizations
Competition in the market
Which of the following is NOT a type of vertical integration?

Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration
All of the following are the advantages of IMC EXCEPT:

Company will have a success factor
Money will be less spent
Results will be achieved easily
Lack of consistency in the message of company
The highest degree of share of mind is known as:

Mind response
Mind awareness
Top of mind
Mind share
Which of the following sets floor for the price that company can charge for its product?
Product
Premium
Promotion
Cost
Identify the type of packaging for ice creams.

Primary packaging
Secondary packaging
Transport packaging
Decorative packaging
In the product adoption process, the consumer is stimulated to seek information about the
innovation at which of the following stage?
Interest
Trial
Awareness
Evaluation
Which of the following is an example of indirect selling?

B2B selling
Door-to-door selling
Face-to-face selling
Telemarketing
An event designed to attract the public's attention to the promoters is known as:
Press release
Public relation
Publicity stunt
Publicity
In which of the following the manager attempts to maintain the same margin regardless
of changes in cost?
Stabilization of margin
Increasing the margin
Decreasing the cost
Increasing the cost
Product planners need to think about products and services on three levels. Each level
adds more customer value. The most basic level is the _____, which addresses the
question, “What is the buyer really buying?”
Augmented product
Actual product
Core benefit
Specialty product
Which of the following can be used to build up long-term image for a product?
Free samples
Advertising
Coupons
Price packs
Which of the following is known as a set of marketing tools used by the firms to pursue
its marketing objectives in the target market?
Marketing mix
Promotion mix
Offering mix
Product mix
Which of the following is a controllable factor for marketers?

Competition
Technology
Corporate culture
Economy
Sales decline in the decline stage of the PLC because of technological advances,
increased competition, and _____.
Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences
Foreign imports
Which of the following is a major determinant of demand for the product in the market?
Planning
Promotion
Price
Place
What is the mutual activity of negotiation and decision making?

Compromise seeking
Common objective
Conflict between parties
Presence of influence
Which of the following is also called an Export market?

Consumer market
Business market
Global market
Government market
Which pricing strategy involves a company fixing a low price that high-cost competitors
cannot match?
Skimming
Psychological
Cost-orientated
Penetration
Business plan
Production plan
Market plan
Selling plan
Identify the strategy that deals with the rate of new product development.
Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy

Reactor
Analyzer
Defender
Prospector
Which of the following is NOT a part of consumer adoption process?

Convenience
Trail
Evaluation
Interest
Which of the following offers an incentive to buy a product?

Direct mail
Public relations
Sales promotion
Advertising
ABC Company has introduced a new beverage in the market. The company must inform
customers about the availability and the benefits of the beverage. Identify the activitiy of
marketing mix involved.
Place
Price
Promotion
Product
Which of the following is a strategy of using a successful brand name to launch a new or
modified product in a new category?
Line extension
Co- branding
Brand extension
Multibranding
How TV commercials can catch the attention of customers?

Catchy jingles
Humor
Catch-phrases
In which of the following company specifically creates a brand to counter a competitive

threat?
Fighting brand
Co-brand
Family brand
Individual brand
Identify which one of the following is a cash cow.

A product with high growth and high market share
A product with low growth and high market share
A product with low growth and low market share
A product with high growth and low market share
Which of the following is a part of the media that is specially designed to reach a very
large or the whole population of a country?
Internet
Electronic media
Mass media
Publicity
A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using which

of the following:
The label on a soft drink can read "cool and refreshing." For what reason are these words
used?
To encourage multiple purchases
To provide information
To promote the product
To satisfy legal requirements
Which of the following is a reduced price marked on the label or package by producer?
Coupon
Price-pack deal
Sample
Cents-off deal
Personal selling
Sales promotion
Direct mail
Advertising
The first television commercial aired in:

1951
1941
1931
1921
Identify the commercialization decision which involves decisions regarding launch of

product in single or multiple localities?
Why to launch the product?
How to launch the product?
Where to launch the product?
When to launch the product?
Which of the following channel is used for standardized items?

Selling direct
Mail order
Retailer
Wholesaler
The price of which of the following is lower than the cost and is used to drag customers
into a store.
Premium product
Discounted product
On-sale item
Loss leader
Which of the following is considered as dead end of distribution?

Promotion
Warehousing
Wholesaling
Retailing
What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000?
50
100
150
200
Buying and selling of mass consumer goods and services comes under which of the
following markets?
Business markets
Global markets
Consumer markets
Government markets
1) Which of the following is a part of the media that is specially designed to

reach a very large or the whole population of a country?
a) Mass media
b) Print media
c) Electronic media
d) Internet
2) Which of the following is NOT the purpose of mass media?

a) Advocacy
b) Journalism
c) Broadcasting
d) Entertainment
3) Which type of media has an advantage of “mass coverage” for promotions?

a) Newspaper
b) Radio
c) Television
d) Outdoor advertising
4) Which of the following is NOT used for commercial advertising?

a) Wall paintings
b) Billboards
c) Bus stop benches
d) Word of mouth
5) For what purpose advertising slogans are used?

a) Drawing attention
b) Marketing communication
c) Sales promotion
d) Publicity
6) In which type of commercial, information is conveyed through television?

a) Broadcasting
b) Information
c) Telecasting
d) Billboard
7) Which of the following is a NOT type of sales?

a) Direct sales
b) Aggressive sales
c) Consultative sales
d) Complex sales
8) Who is much more knowledgeable about their product or service than the
prospect?
a) Sales person
b) Manager
c) Customer
d) Whole seller
9) Which of the following is NOT the tactics of negotiation?

a) Presenting demands
b) Setting pre-conditions
c) Declining to speak first
d) Presenting product
10) What is the other term used for negotiation?

a) Loss-win
b) Win-win
c) Win-loss
d) Loss-loss
11) How marketing manager can develop strategies for each product using
information from sales force management system?
a) Using communication mix variables
b) Using marketing mix variables
c) Using product mix variables
d) Using promotion mix variables
12) How an increased productivity create competitive advantage?

a) It reduces cost
b) It increases retailers
c) It increases competitors
d) It reduces growth
13) What is an outcome of communication and co-operation between sales

personnel?
a) More productivity
b) Successful selling
c) More market growth
d) Successful team selling
14) Identify the type of promotion in which companies use celebrities for
promotion.
a) Personal selling
b) Sales promotion
c) Publicity
d) Public relation
15) Companies are using public relation to support the sales:

a) In short run only
b) In long run only
c) In short and long run
d) None of the given options
16) Which of the following is the combination of institutions through which a
seller markets products to the user?
a) Retailer
b) Wholesaler
c) Distribution channel
d) Logistics organization
17) Which of the following is readymade business transferred from one place to
other?
a) Whole selling
b) Retailing
c) Franchising
d) Direct selling
18) What will be the length of distribution channel for perishable goods?
a) Short
b) Long
c) Medium
19) What is the intention of vertical marketing for retailers and wholesalers?
a) Reduce cost
b) Reduce channels
c) Reduce control
d) Increase control
20)A vertical marketing system in which independent firms at different levels of

production and distribution join together through contracts to obtain more
economies or sales impact than they could achieve alone is referred as:
a) Corporate VMS
b) Conventional VMS
c) Administered VMS
d) Contractual VMS

• Business plan
• Production plan
• Market plan
• Selling plan
excess capacity
needs to be eliminated?
• First degree discrimination
• Second degree discrimination
• Third degree discrimination
• Forth degree discrimination

• Rent of factory
• Raw material
• Power
• Transport

• Direct mail
• Public relations
Sales promotion
• Advertising

Warehousing facility to channel members is an example of:
• Seasonal discount
• Trade discount
• Quantity discount
• Cash discount

Aggressive selling is a characteristic of which of the following concept of marketing?
• Production concept
• Marketing concept
• Selling concept
• Product concept
Which of the following tells about the details of the plan?
• Title page
• Market analysis
• Marketing strategy
• Executive summary

In which of the following marketing strategy companies develop the brand name, brand
image
and product portfolio analysis?
• Product
• Pricing
• Promotion
• Distribution

Which of the following is the first step in the new product development process?
Select correct option
• Idea generation
• Idea development
• Idea screening
• Idea testing

to quantity sold?
• Forth degree price discrimination
• Third degree price discrimination
• Second degree price discrimination
• First degree price discrimination

known as:
• First degree discrimination

• Second degree discrimination
• Third degree discrimination
• Forth degree discrimination

• Dogs
• Questions marks
• Cash cows
• Stars

mix?
• The size of the sales force
• The speed of an exchange
• Quality and cost controls (Doud)
• The generation of total revenue
Which of the following is an advantage of sales promotion?
• Increase sales in long run
• Decreases consumer traffic
• Create awareness about product
• Increase sales in short term

Which of the following is NOT a sales promotion technique?
• Coupons
• Telephone surveys
• Samples
• Contests

The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is
called:
• Product Cost
• Product Value
• Product need
• Product Satisfaction

IMC stands for what?
• Internal marketing communication

• Integrated marketing communication
• Integrated managing company
• Internal marketing communit

• Company and retailer

• Retailer and customer
• Retailer and consumer
• Company and customer

Idea-reducing stage of new product development process is called:
• Concept development
• Product concept
• Idea screening
• Idea generation

Which of the following is NOT a purpose of discounts?
• Increase long term sales

• Reward valuable customers
• Move out-of-date stock
• Increase short-term sales

Which of the following mode of selling is best for Encyclopedia?
• Electronic sales
• Complex sales
• Direct sales
• Indirect sales

In which of the following marketing strategy companies develop the brand name, brand
image and product portfolio analysis?
• Product
• Pricing
• Promotion
• Distribution

for which
a significant group of buyers is willing to make a special purchase effort are called:
• Industrial products
• Specialty products
• Unsought products
• Shopping products

Which of the following takes place at retailer’s end?
• Promotion
• Placing
• Pricing
• Exchange

• Sellers
• Customers
• Marketers
• Manufacturers

Which of the following is an advantage of sales promotion?
• Increase sales in long run

• Decreases consumer traffic
• Create awareness about product
• Increase sales in short term

magazines.
This illustrate the use of which of the following element of promotional mix?
• Personal selling
• Sales promotion
• Direct mail
• Advertising

In which of the following companies reduce price for bulk purchases?
• Seasonal discount
• Trade discount
• Quantity discount
• Cash discount

• 1951
• 1941
• 1931
• 1921

A firm is developing a new product and has placed the advertisement of the product. The
firm is
at which stage of the new product development process?
• Commercialization
• Concept development
• Beta testing
• Business Analysis

• Telemarketing
• Sales promotion
• Advertising

large or the
whole population of a country?
• Internet
• Electronic media
• Mass media
• Publicity

Which of the following has the potential to gain market share and become a star?
• Dog
• Questions mark
• Cash cow
• Star

A customer requirement about any product in which he/ she needs to avail core features
in that
product, is called:
• Real need
• Stated need (Doude)
• Unstated need
• Delighted need
• Interpretation
• Communication
• Manipulation
• Information

modified
product in a new category?
• Line extension
• Co- branding
• Brand extension
• Multibranding

Which of the following is the combination of institutions through which a seller, markets
products
to the user?
• Supply chain management
• Distribution channel
• Marketing logistics
• Inventory management

A company manufactures bags. The company incurred costs i.e. Rs.500, 000 for rent of
the factory,
Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and
Rs. 600, 000 for raw material consumed. The variable cost for the company is:
• 500000
• 600000
• 700000
• 720000

Lobbying, or building and maintaining relations with legislators and government officials
to
influence legislation and regulation, is part of _____.
• Advertising
• Press agencies
• Press relations
MARKETING MANAGEMENT MCQs FOR QUIZES AND EXAM

By
Question # 1 of 20 ( Start time: )

Total Marks: 1
to quantity sold?
Total Marks: 1
Which of the following is an activity of attracting public attention to a product or
business, as by paid announcements in the print, broadcast, or electronic media?
Sales promotion
Publicity
Advertising
Personal selling
Total Marks: 1
B2B selling
Telemarketing
1
Total Marks: 1
A company designs the product with little or no input from customers, the company is
practicing which of the following concept?
Product concept
Marketing concept
Selling concept
Production concept
Total Marks: 1
Which of the following is the price which company receives after accounting for
discounts, allowances, promotions, and other incentives?
Premium
Cooperative
Effective
Efficient
Total Marks: 1
used?
Total Marks: 1
Fixed cost
Unit cost
Total cost
Variable cost
2
Total Marks: 1
Which of the following consists of short-term incentives to encourage the purchase or
sale of a product or service?
Publicity
Sales promotion
Advertising
Direct marketing
Total Marks: 1
Internet
Electronic media
Mass media
Publicity
Total Marks: 1
Total Marks: 1
Penetration price is used by the companies in the market where the demand of the
product is:
Less elastic
Inelastic
Elastic
More elastic
3
Total Marks: 1
When a firm’s average total cost equals price at the profit-maximizing output, it is known
as:
Abnormal profit
Average profit
Normal profit
Economic profit
Total Marks: 1
Which of the following is NOT an example of fix cost?
Depreciation of building
Maintenance of equipment
Rent of factory
Power
Total Marks: 1
Need becomes ________ when they are directed towards a specific object.
Actual need
Want
Satisfaction
Demand
Total Marks: 1
Non-commercial billboards are used by which of the following?
Service providing organizations
Non-profit groups and government
Capital goods producing organizations
Consumer goods producing organizations
4
Total Marks: 1
Many companies prefer to follow rather than challenge the:
Market challenger
Market follower
Market nicher
Market leader
Total Marks: 1
following markets?
Business markets
Global markets
Consumer markets
Government markets
Total Marks: 1
the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and Rs. 600,
000 for raw material consumed. The variable cost for the company is:
500000
600000
700000
720000
Total Marks: 1
Which one of the following BEST describes the human need?
Food
French-fries
Burger
Pizza
5
Total Marks: 1
Breakeven analysis
Assumptions
1. Which of the following markets involve decisions such as: what country to
enter in, how to enter, how to adopt their product and services, and how to price?
a. Consumer markets
b. Business markets
c. Global markets
d. Government markets
2. Pictures and specification of product are added in which of the following part of
the marketing plan?
a. Financial summary
b. Executive summary
c. Situation analysis
d. Appendix
3. Which of the following is known as a set of marketing tools used by the firm to
pursue its marketing objectives in the target market?
a. Marketing mix
b. Promotion mix
c. Product mix
d. Offering mix
6
4. Needs become _________, when they are directed towards a specific object
a. Actual needs
b. Wants
c. Satisfactions
d. Demands
5. Market –oriented firms focus on:
a. Customers
b. Distributors
c. Retailers
d. Wholesalers
6. Which of the following is a supportive service?
a. Packaging
b. Labeling
c. Promotion
d. Delivery
7. Which of the following BEST describes the consumer’s preference for products
that are widely
available to them?
a. Production concept
b. Marketing concept
c. Selling concept
d. Product concept
7
8. When a company designs the product with little or no input from customer, the
company is practicing:
b. Product concept
c. Selling concept
d. Marketing concept
9. All are the example of unsought goods EXCEPT:
a. Insurance policy
b. Course books
c. Encyclopedia
d. Funeral plots
10. Retailers are considered under the _____________________ environment.
a. Broad
b. Weak
c. Task
d. Competitive
11. Which of the following is a controllable factor for marketers?
a. Economy
b. Technology
c. Competition
d. Corporate culture
8
12. Which of the following is included in task environment?
a. Economy
b. Technology
c. Media
d. Promotion
13. The decisions regarding bundling of a product are related to:
a. Product
b. Price
c. Distribution
d. Promotion
14. Decisions regarding covering area of a product are included in which of the
following marketing strategy of a market plan?
a. Product
b. Pricing
c. Promotion
d. Place
15. Which of the following is NOT a component of a marketing plan?
a. Environmental analysis
b. Marketing advantages
c. Executive summary
d. Implementation
9
16. Which of the following is NOT a type of vertical integration?
a. Backward vertical integration
b. Forward vertical integration
c. Balanced vertical integration
d. Unbalanced vertical integration
17. Financial summary of a marketing plan includes all EXCEPT:
a. Assumptions
b. Breakeven analysis
c. Month-by-month agenda
d. Pro-forma income statement
18. In which of the following marketing strategy companies develop the brand
name, brand image and product portfolio analysis?
a. Product
b. Pricing
c. Promotion
d. Distribution
19. Which of the following is usually the target of a market challenger?
a. Market follower
b. Market leader
c. Market nicher
d. Market segment
10
20. Which of the following market dominance strategy involves less risk of
competitive attacks?
a. Leaders
b. Challengers
c. Followers
d. Nichers
MKT501 New 40 Solved MCQs With Ref 18-6-2010

BY
When a firm attempts to increase sales during the maturity stage of the PLC by
changing one or more marketing mix elements, it is ___.
Improving advertising
Changing promotion
modifying the marketing mix
Increasing promotion budget
Innovation strategy
Innovation Strategies- This deals with the firm rate of new product development and
business model innovation. It asks whether the company is on the cutting edge of
technology
and business innovation
1
Secondary use packaging:
Secondary use package is one that can be reused for purposes other than its initial
function, for example a margarine container can be reused to store Leftover and a
jelly container can serve as a drinking glass. Customers often view secondary _use
packaging as adding value to product In which case its use should stimulate unit
sales.
marketing managers?
Introduction
Growth
Maturity
Decline
The maturity stage is the most profitable. This maturity stage normally lasts longer
than previous stages and it poses strong challenges to the marketing management.
Most products are in maturity stage of the life cycle, and therefore most of the
marketing management deals with the mature products.
Ref: http://www.docstoc.com/docs/14516989/Product-Life-Cycle
2
Which of the following markets involve buying and selling of goods for their utility
and enabling them to make or re-sell a product to others?
Consumer markets
Business markets
Global markets
Government markets
A firm is producing standardized products and enjoying the economies of scale by
producing more. The firm is following which of the following strategy?
Page 20 COST LEADERSHIP STRATEGY
This strategy emphasizes efficiency. By producing high volumes of standardized
products, the firm hopes to take advantage of economies of scale and experience
curve effects.
Food
French-fries
Burger
Pizza
3
Which of the following firms emphasis on product’s benefits to the customers rather
than on product attributes.
Product oriented
Market oriented
Sales oriented
Production oriented
Page no 6
A marketing oriented firm (also called the marketing concept, or consumer focus) is
one that allows the wants and needs of customers and potential customers to drive
all the firm's strategic decisions.
Which of the following is NOT a technique of measuring customer satisfaction and

monitoring customer’s complaint?
Customer complaints database
Exit interviews
Web and telephone information hotlines
Business Analysis
Idea-reducing stage of new product development process is called:
Concept development
Product concept
Idea screening
Idea generation
Idea Screening
The object is to eliminate unsound concepts prior to devoting resources to them.
4
Course books
Encyclopedia
Funeral plots
Insurance policy
Unsought Goods
Products that are usually purchased due to adversity rather than desire. For example,
coffins, crutches, and medicine are all unsought goods. Another form of unsought
goods is products such as life insurance and encyclopedias. They are products that
the consumer seldom goes out looking for; therefore, a constant, aggressive selling
process is required.
customer.
Communication
Convenience
Cost
Solution
Market –oriented firms focus on:
Retailers
Distributors
Customers
Wholesalers
5
Fixed cost
Expense
Variable cost
Revenue
Product is showing rapidly rising sales and profits are also high. Identify the product
is at:
Introduction stage
Growth stage
Maturity
Decline
In the product adoption process, the consumer is stimulated to seek information
about the innovation at which of the following stage?
Interest
Trial
Awareness
Evaluation
6
AWARENESS: this stage is when a consumer hears about an innovation, but lacks
information about it
Which of the following occurs when a company sells a product or service at two or
more prices that do not reflect the promotional difference in cost?
Variation pricing
Differentiation price
Promotional pricing
Which of the following is showing normal profit for the company?
MR ? MC
MR = MC
MR < MC
MR > MC
known as:
7
These types are not mutually exclusive. Thus a company may vary pricing by
location, but then offer bulk discounts as well. Airlines use several different types of
price discrimination, including:
Identify the products that the customer usually buys frequently and with a minimum
of comparison and buying effort.
Specialty
Convenience
Unsought
Augmented
Which of the following is a type of price discrimination in which price varies
according to quantity sold?
In second degree price discrimination, price varies according to quantity sold.

Styling
Brand name
Warehousing
Packaging
Which of the following is also called as prestige price?
Skimming price
Penetration price
Psychological price
Premium price
Premium Pricing (also called prestige pricing)
Which of the following is used to test the customer preference about the new
product design?
Concept testing
conjoint analysis
Beta testing
Business Analysis
Produce an initial run of the product and sell it in a test market area to determine
customer acceptance
Which of the following takes place at retailer’s end?
Promotion
Placing
Pricing
Exchange
9
Identify the type of packaging for ice creams :
Primary packaging
Secondary packaging
Transport packaging
Additional cost is associated with which of the following strategy?
Page 20 DIFFERENTIATION STRATEGY
Differentiation involves creating a product that is perceived as unique. The unique
features or benefits should provide superior value for the customer if this strategy is
to be successful. Because customers see the product as unrivaled and unequaled, the
price elasticity of demand tends to be reduced and customers tend to be more brands
loyal. This can provide considerable insulation from competition. However there
are usually additional costs associated with the differentiating product features and
this could require a premium pricing strategy.
The decisions regarding bundling of a product are related to:
Product
Price
Distribution
Promotion
10
Page 13 Price Decisions
Some examples of pricing decisions to be made include:
• Pricing strategy (skim, penetration, etc.)
• Suggested retail price
• Bundling
• Price flexibility
Aggressive selling is a characteristic of which of the following concept of
marketing?
Production concept
Marketing concept
Selling concept
Product concept
Page 8 THE SELLING CONCEPT
This concept emphasizes on aggressive selling and high promotional back up.
Selling, concept is practical on what we call as ‘unsought goods’ such as insurance,
encyclopedia etc.
Which of the following is NOT included in business analysis?
Management analysis
Cost analysis
Sales forecast
Profit analysis
Page 27 • Business Analysis
o estimate likely selling price
o estimate sales volume
o estimate profitability and breakeven point
11
product is:
Less elastic
Inelastic
Elastic
More elastic
Page 15 Price Penetration is most appropriate when:
• Product demand is highly price elastic.
• Substantial economies of scale are available.
• The product is suitable for a mass market (sufficient demand).
• The product will face stiff competition soon after introduction.
Relationship marketing is also known as:
Brand marketing
Value marketing
Loyalty marketing
Experiential marketing
Marketing focuses on establish and building long term relationship between the
company and customer. We also call it loyalty marketing.
Core competency guides a firm recombining its abilities in response to demands
from the:
Retailer
Wholesaler
Environment
12
Supplier
Consumer market
Business market
Global market
Government market
Which of the following is a name, term, sign, symbol, design, or a combination of
these, that identifies that maker or seller of a product or service?
Label
Co-brand
Brand
Product
Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an
example of:
Functional discount
Seasonal discount
Quantity discount
Cash discount
Which of the following is the period when sales fall off and profits drop?
Introduction
Growth
13
Maturity
Decline
Page 26 5. Decline stage
• Costs become counter-optimal
• Sales volume decline
• Prices, profitability diminish
At which of the following stage of consumer adoption process the consumer decides
whether to use the product or not?
Awareness
Interest
Trial
Evaluation
Page 32• EVALUATION: this is when the consumer decides whether to use the
product or not
The marketing plan should open with a brief summary of the main goals and
recommendations. This is called:
Business analysis
Situation analysis
Executive Summary
Mission statement
Page 15
2. Executive Summary
The Plan should open with a brief summary of the plans most important Goals and
Recommendations.
MKT501 Solved MCQs

By
1. _________ comprises of the whole group of benefits the company promises to

deliver.
a. Marketing promise
b. Creative offering
c. Value proposition
d. Competitive advantage
2. The 20-80 rule tells marketers about_______________.
a. The top 80 percent of customers generate 20 percent of the company's
profits
b. The top 20 percent of customers generate 80 percent of the company's

profits
c. The bottom 20 percent of customers generate 80 percent of the company's
profits
d. 20-80 percent of profits are generated by 20-80 percent of the customers
3. Process to carefully manage detailed information about individual customers and

all "touch points" to enhance customer loyalty is ___________.
a. Customer relationship management
b. Data mining c. Prospecting d. Customer Information management
4. Customer churn is called __________.

a. Customer loyalty
b. Customer defection
c. Customer relationship d. Customer mix
5. An organized collection of comprehensive information about individual

customers or prospects is called ________________.
a. Customer database
b. Marketing database c. Business database d. Data mine
6. One problem that can hinder a firm from using CRM effectively is _________.
a. The assumptions behind CRM may not always be true b. Building customer
databases can be expensive c. Getting everyone in the company to be customer oriented
d. All of the above
7. An organization that aims to highlight high quality will offer customers more than
__________ enforced by the courts.
a. Performance levels b. Quality levels
c. Implied warranties
d. Prices
8. The inability of the selling company to match up its offering to the needs of
customer causes the primary reason for new product _____________.
a. Diversification
b. Failure
c. Success d. Development
9. Products that are inventions are known as ______________.

a. New category entry b. An addition to product line
c. New-to-the-world products
d. A product improvement
10. A growth direction through the increase in market share for present product
markets denotes which of the following?
a. Market penetration
b. Marketing mix c. Market development d. Product development
11. Which of the following is a part of the media that is specially designed to reach a
very large or the whole population of a country?
a. Mass media
b. Print media c. Electronic media d. Internet
12. Which of the following is NOT the purpose of mass media?
a. Advocacy b. Journalism
c. Broadcasting
d. Entertainment
13. Which type of media has an advantage of ass coverage for promotions?
a. Newspaper b. Radio
c. Television
d. Outdoor advertising
14. Which of the following is NOT used for commercial advertising?
a. Wall paintings b. Billboards c. Bus stop benches
d. Word of mouth
15. For what purpose advertising slogans are used?
a. Drawing attention
b. Marketing communication c. Sales promotion d. Publicity
16. In which type of commercial, information is conveyed through television?
a. Broadcasting
b. Information c. Telecasting d. Billboard
17. Which of the following is a NOT type of sales?
a. Direct sales
b. Aggressive sales
c. Consultative sales d. Complex sales
18. Who is much more knowledgeable about their product or service than the prospect?
a. Sales person
b. Manager c. Customer d. Whole seller
19. Which of the following is NOT the tactics of negotiation?
a. Presenting demands b. Setting pre-conditions c. Declining to speak first
d. Presenting product
20. What is the other term used for negotiation?
a. Loss-win
b. Win-win
c. Win-loss
d. Loss-loss
21. How marketing manager can develop strategies for each product using information
from sales force management system?
a. Using communication mix variables
b. Using marketing mix variables
c. Using product mix variables d. Using promotion mix variables
22. How an increased productivity create competitive advantage?
a. It reduces cost
b. It increases retailers c. It increases competitors d. It reduces growth
23. What is an outcome of communication and co-operation between sales personnel?
a. More productivity b. Successful selling c. More market growth
d. Successful team selling
24. Identify the type of promotion in which companies use celebrities for promotion.
a. Personal selling b. Sales promotion
c. Publicity
d. Public relation
25. Companies are using public relation to support the sales:
a. In short run only b. In long run only
c. In short and long run
d. None of the given options
26. Which of the following is the combination of institutions through which a seller
markets products to the user?
a. Retailer b. Wholesaler
c. Distribution channel
d. Logistics organization
27. Which of the following is readymade business transferred from one place to other?
a. Whole selling b. Retailing c. Franchising
d. Direct selling
28. What will be the length of distribution channel for perishable goods?
a. Short
b. Long c. Medium d. None of the given options
29. What is the intention of vertical marketing for retailers and wholesalers?
a. Reduce cost b. Reduce channels c. Reduce control
d. Increase control
30. A vertical marketing system in which independent firms at different levels of
production and distribution join together through contracts to obtain more economies or
sales impact than they could achieve alone is referred as:
a. Corporate VMS b. Conventional VMS c. Administered VMS
d. Contractual VMS
31. The _________ is the central instrument for directing and coordinating the
marketing effort
a. Marketing plan
b. Strategic marketing plan c. Tactical marketing plan d. Mission statement
32. _____ refers to how well the product or service is brought to the customer.
a. Service differentiation b. Design
c. Delivery
d. Performance quality
33. Some products that require the use of other products are called _____
products.
a. Coordinated b. Complementary c. Required
d. Captive
34. An SBU refers to _________.
a. Strategic bidirectional unit
b. Strategic business unit
c. Statistical business unit d. Strategic bipartisan union
35. SWOT analysis refers to an analysis of a company's _________.

a. Strategic units; workers; opportunities; technology
b. Strengths; weaknesses; opportunities; threats
c. Strengths; weaknesses; opportunities; technology d. Systems; weaknesses; operations;
threats
36. The holistic marketing framework is designed to address which three key
management questions?
a. Segmentation; targeting; positioning
b. Value exploration; value creation; value delivery
c. Customer; cost; competition d. Participation; stability; freedom
a. Service differentiation b. Design
c. Delivery
38. Some products that require the use of other products are called _____
products.
a. Coordinated b. Complementary c. Required
d. Captive
39. The _____ identifies the product or brand.
a. Container
b. Label
c. Advertisement d. Warranty
40. A(n) _____ product exceeds customer expectations.
a. Strategic b. Superior
c. Augmented
d. Anticipated 41. Company’s or brand’s reliability, competitive prices, quality and
reliability, and an effective sales force are required to deal with
_______________market.
a. Consumer b. Business c. Global d. Governmental
42. A small retailer lies under the _______________ environment.
a. Task b. Broad c. Weak d. Competitive

43. Core Competency:
a. provides potential access to a wide variety of markets b. increases perceived
customer benefits c. both of the given options d. none of the given options
44. The JEO Films’ investment in film huda Ke Liye is an example of:
a. Product concept b. Production concept c. Marketing concept d. All of the given
options
45. The phrase arketing decisions must be carefully monitored as a whole is concerned
with _______________ part of the broad environment.
a. Monitoring b. Flexibility c. Research & Development d. None of the given options
46. When the customer asks a specific product from the retailer, it can be an impact of
_______________.
a. Demand Pull Strategy b. Cost Pull Strategy c. Demand Push Strategy d. Product
Line Strategy
47. Which one of the followings is not a part of the Marketing Plan?
a. Executive summary b. Implementation c. Salutation d. Appendix
48. A position, in which a company is in a strong but not foremost position, that is
satisfied to live at this level and enjoys its market shares, is called _______________.
a. Market leader b. Market follower c. Market challenger d. Market nicher
49. When a company upgrade its brand with more signs and appearance under the same
price for capturing more target costumers, is best under the:
a. Cost leadership strategy b. Differentiation strategy c. Promotional strategy d.

Scenario planning
50. Warranty and installations are the parts of:
a. Specialty Goods b. Core product c. Tangible Product d. Augmented Product
FALL SEMESTER 2007
51. A fundamental part of the distribution function is to get the product:
a. To the right place at the right time
b. Launched into new markets c. To intermediaries d. To market to avoid channel
conflict
52. Which of the following is most likely to stimulate customer loyalty?
a. Coupons b. Sweepstakes
c. Frequent-user incentives
d. Samples
53. In many instances the most appropriate way to cope with a negative event that may
lead to negative public relations is to:
a. Discourage news coverage of the event b. Deny that the event occurred
c. Facilitate news coverage
d. Hire a public relations firm
54. Relationships among channel members, i.e. producers, wholesalers and retailers, are
usually:
a. Short-term commitments
b. Long-term commitments
c. Expensive resource commitments d. Only minor commitments
55. Personal selling tries to achieve three general goals: finding prospects, convincing
prospects to buy and __________.
a. Being aware of competitors' sales activities b. Depending on one-sale customers c.
Avoiding repeat sales
d. Keeping customers satisfied
56. It is important to actively listen the other party to:
a. Select, refine and craft an agreement
8
b. Explore their underlying needs

c. Set your tone d. All of the given options
57. Slow feedback, high costs, and difficulty in measuring effects on sales are
disadvantages of which promotion mix ingredient?
a. Advertising
b. Public relations c. Sales management d. Sales promotion
58. What source of information is usually effective for moving consumers to the
evaluation stage of the product adoption process?
a. Salespersons b. Mass communication
c. Personal sources
d. Consumer advocates
59. A person, group, or organization that has a meaning it intends and attempts to share
with a receiver or an audience is a:
a. Medium of transmission
b. Source
c. Relay channel d. Decoder
60. The limitations in using publicity-based public relations tools stem primarily from
the fact that:
a. Publicity is never properly managed by media personnel. b. Media personnel consider
only unfavorable messages as newsworthy. c. It is time-consuming and costly to
convince media personnel that the information is newsworthy.
d. Media personnel control the content and the timing of the communication.
61. According to Maslow, the religious affiliations are part of _____________ needs.
a. Physiological
b. Belonging
c. Status d. Being
62. Which product is MOST likely be purchased through routine decision making?
a. Car b. Shirt
c. Soft drink
d. Television set
63. The major factors used to divide markets into consumer markets or organizational
markets are the:
a. Buyer characteristics and size of purchases b. Product prices and buyer characteristics
c. Buyer characteristics and the purposes for which they buy products
d. Buyer characteristics and product characteristics
64. The three major categories of influences that are believed to influence the consumer
buying decision process are personal, psychological, and:
a. Social
b. Demographic c. Situational d. Cultural
65. Shortly after purchasing a product, the post-purchase evaluation may result in
cognitive dissonance. Cognitive dissonance is best defined as:
a. The congruence between external and internal searches for product information b.
Satisfaction with the purchase c. The establishment of criteria for comparing products
d. Doubts that occur because the buyer questions whether the decision to purchase
the product was right
66. You would expect to find Hush Puppies, Marks & Spencer and Chen One in an area
known as the __________ in a city.
a. Central business district
b. Prime pitch
c. Retail zone d. Central trading area.
67. A customer approaches the store's manager and says that he has seen a blender on
display he wishes to buy. The manager asks him to fill out an order form and someone
from customer service would be happy to bring him a blender. The customer is shopping
in a:
a. Superstore
b. Catalogue showroom
c. Warehouse club d. Discount store
68. Direct marketing and automatic vending are examples of:
a. Off-premise retailing
b. Non-store retailing
c. Off-price retailing d. Direct retailing
69. By using a wholesaler, a company can have a distinct advantage because the
specialized services performed by the wholesaler allow the firm to:
10
a. Focus on developing and manufacturing products that match consumers' needs

and wants
b. Focus on increasing production capacity and efficiency c. Reduce manufacturing costs
to retailers and provide quality merchandise to consumers d. All of the given options
70. Which type of wholesaler not only provides transportation and delivers products to
retailers, but also provides the service of placing products on retailers’ shelves?
a. Truck wholesaler b. Cash-and-carry wholesaler
c. Rack jobber
d. Drop shipper
71. The market consists of all the organization that acquire goods and services
used in the production of other products or services that are sold, rented, or supplied
to other is called _______.
a. Consumer market b. Business market c. Niche market d. Global market
72. The relationship is built with a customer over a long period of time and for a
long time is called ____
a. Customer experience management b. Consumer life time value c. Customer life
time value d. Consumer experience management
73. The firm that allow the wants and needs of customers and potential customers to
drive all the firm’s strategic decision is known as _________
a. Marketing oriented firm
b. Customer oriented firm c. Consumer oriented firm d. All of above
74. _______________a form of marketing that puts particular emphasis on building
a longer- term, more intimate bond between an organization and its individual
customers.
a. Integrated marketing
b. Relationship marketing
c. Global marketing d. Consumer marketing
11
75. __________ is the part of the product in the form of additional consumer
services and benefits built around the core product and actual product
a. Consumer product or service b. Tangible product or service

c. Augmented product or service
d. All of above
76. The ____________includes the immediate actors involved in producing,
distributing, and promoting the offering.
a. Task environment
b. Broad environment c. Marketing environment d. Customer environment
77. ____________ is the set of marketing tools that the firm uses to pursue its
marketing objectives in the target market.
a. Consumer mix b. Product mix c. Customer mix
d. Marketing mix
78. The ___________ concept holds that the organization’s task is to determine the
needs, wants, and interests of target markets and to deliver the desired satisfactions
more effectively and efficiently than competitors in a way that preserves or
enhances the consumer’s and the society’s well-being.
a. Integrated marketing b. Relationship marketing
c. Societal marketing
d. Global marketing
79. The production of different varieties of the same product, or different products at
the same level of processing, within a single firm. This may, but need not; take place
in subsidiaries in different countries is known as __________
a. Innovation Strategies
b. Horizontal integration
c. Vertical integration d. Market dominance strategies
80. __________ is a strategic planning method that some organization uses to make
flexible long-term plans.
a. Scenario Planning
12
b. Market planning c. Customer planning d. Consumer planning
81. In the ABSENCE of __________, pricing remains a flexible and
convenient way to adjust the marketing mix.
a. Experience-curve effects b. Strong price competition c. Weak price competition

d. Government price control
82. Which one of the following statements by a company chairman best reflects the
marketing concept?
a. We have organized our business to make certain that we satisfy

customer needs.
b. We believe that the marketing department must organize to sell what we
produce.
c. We try to produce only high quality, technically efficient products. d. We try to
encourage company growth.
83. The two components of a marketing strategy are _______.

a. Marketing objectives and promotion b. Marketing mix and marketing objectives
c. Target market and marketing mix
d. Target markets and promotions
84. The marketing concept is a philosophy that states that an organization should try
to satisfy customers' needs and at the same time ______.
a. Increase market share. b. Increase sales.
c. Achieve the organization’s goals.
d. Always produce high
85. When a company adjusts price levels so that it can increase sales volume to levels
that match the organization’s expenses, it is said to employ a _____pricing objective.
13
a. Market share b. Cash flow c. Return on investment

d. Survival
86. If Planters is concerned that acquiring a taste for its new product, honey-
roasted macadamia nuts, takes time, it should use __________ packaging.
a. Family
b. Multiple
c. Tamper-resistant d. Unlabeled
87. A carton of orange juice has no brand name on the package, only the name of
the
product 'orange juice'. This is an example of
a. A manufacturer's brand. b. An own label brand c. A no-frills brand d. A generic
brand.
88. One distinguishing factor between a brand name and a brand mark is that a
brand name is _______
a. Creates customer loyalty.
b. Consists of words.
c. Identifies only one item in the product mix. d. Implies an organization's name.
89. A firm may decide that all packages are to be similar or include one major
element of the design. This approach to promote an overall company image is called
______
a. Family extension.
b. Family packaging.
c. Overall packaging. d. Package extension.
90. The _____ stage of the product life cycle generates most sales revenue for the firm.
a. Introduction b. Growth
c. Maturity
d. Decline
91. The basic role of promotion is _____.

a. Information b. Manipulation
14
c. Communication
d. Interpretation
92. If the aim of the promotion to introduce a new consumer product is to achieve
high awareness levels, the firm will most likely make heavy use of _______ in the
promotional mix.
a. Advertising
b. Sales promotion c. Personal selling d. Publicity
93. A consumer contest is an example of _____.

a. Personal selling
b. Sales promotion
c. Advertising d. Indirect selling
94. A television advertisement showing the safety features of the Volvo 240 DL would
be best classified as which of the following?
a. Product advertising
b. Pioneer advertising c. Defensive advertising d. Societal marketing
95. Brands that are promoted through comparative advertising are MOST likely to
be _____.
a. Market leaders
b. Brands that are attempting to compete with market leaders
c. Primarily services rather than tangible goods d. Attempting to compete on a non-
price basis
96. Advertising appropriations are largest for which type of product?

a. Industrial products
b. Convenience goods
c. High-priced products d. Specialty goods
97. If Wrigley sets its pricing objective as attaining 38 percent of the chewing gum
market, what else would be needed to make this a true pricing objective?
15
a. A statement of demand elasticity b. An identification of cost structure c. A

breakeven analysis
d. Identification of a time period for accomplishment
98. If a product has an inelastic demand and the manufacturer raises its price, _____
a. Total revenue will increase
b. Quantity demanded will increase c. The demand schedule will shift d. The demand
will become more inelastic
99. When marginal cost is equal to marginal revenue, the firm should _____.
a. Produce more to increase profits b. Produce less to decrease total costs
c. Stop producing additional units to maximize profits
d. Provide discounts to encourage purchases
100. Which one of the following pricing policies may result in losing money on the
product?
a. Price leader
b. Psychological discounting c. Penetration pricing d. Special-event pricing
prospects to buy, and ___________.
Monitoring new products being developed Being aware of competitors' sales activities
Avoiding repeat sales.
Keeping customers satisfied
102. Mr. Kafeel, a sales person from Xerox, develops a list of potential customers and
evaluates them on the basis of their ability, willingness, and authority to purchase copy
machines. This process is called __________.
Customer search Sales preparation Approaching the customer

Prospecting
16
103. Imran tells his wife, Saima, that his last sales call of the day at McDonald was a
disaster. He explains that he never really figured out what the purchasing agent was
looking for. Saima, a sales trainer for another firm, hands Imran a book on __________.
Improving listening skills Overcoming objections Product demonstrations
Closing the sales encounter
104. Musharaf, a trained engineer, is a salesperson for a chemical manufacturer. He
provides current customers with advice about a product's characteristics and applications.
He is a _______.
Missionary salesperson Trade salesperson Inside order taker
Technical salesperson
105. A sales representative for Coca-Cola travels to various shops and restaurants to
determine how much bottles the customer needs for the coming period. The sales
representative would be classified as which one of the following types of sales
Order getter Inside order taker
Field order taker
Trade salesperson
106. A ___________ audit is used to assess a company's image among the
organization’s
publics or to evaluate the effect of a specific program.
Communications Social Environmental

Public Relations
Publicity
107. In many instances the MOST appropriate way to cope with a negative event that may
lead to negative publicity is to __________.
Discourage news coverage of the event Deny that the event occurred
Facilitate news coverage
Hire a public relations firm
17
108. A marketer uses pioneer advertising to __________.

Promote established brands Compare brand names
Promote a product in the introductory stage of the life cycle
Introduce a competitive version of the product
109. Which of the following is the most important consideration when choosing an
event to sponsor?
Consistency in the association between the event and the company's
product
The length of the event When the event occurs The specific name of the event
110. __________ is a broad set of communication activities used to create and maintain
favorable relations between the organization and its publics.
Advertising A press strategy Public relations
Publicity
MOST POPULAR MC Q “S OF MKT 501

POPULAR

Dogs
Questions marks
Cash cows
Stars
Drawing attention
Publicity
Sales promotion
marketing managers?
Introduction
Growth
Maturity
Decline

Market nicher
Market leader
Market follower
Market segment
market?
Market analysis
Consumer analysis
Macro analysis
Micro analysis

Direct selling
Newspaper
Radio
Television
customer.
Communication
Convenience
cost

Top management
Competitors
Suppliers
Customers
known as:
Bad – mouth
Word of mouth
Bad impression

Telemarketing
Public relations
Sales promotion
Advertising

Sellers
Customers
Marketers
Manufacturers

Brand
Container
Labeling
Packaging

known as:
Penetration pricing
Introduction
Growth
Maturity
Decline
for which a significant group of buyers is willing to make a special purchase effort are
called:
Industrial products
Specialty products
Unsought products
Shopping products

Broad
Weak
Task
Competitive
Mid-term planning
Short-term planning

Car
Furniture
Computer
Sugar
Dogs
Question marks
Cash cows
Stars

Public regulations
Public affairs
Lobbying
Product publicity
Personal selling
Sales promotion
Direct mail
Advertising


Premium
Cost
Salary
Wage

Business firms
Professionals
marketing plan?
Financial summary
Executive summary
Situation analysis
Appendix

Executive summary
to quantity sold?
Career in sales may offers:

High earnings
Retailer
Mail order
Selling direct
Wholesaler

Market leader
Market challenger
Market nicher
Market follower

as:
Dogs
Question marks
Cash cows
Stars

Television
Radio
Newspaper
Outdoor


Styling
Brand name
Warehousing
Packaging

Successful selling
More market growth
More productivity
Revenue per sales person

Rent of factory
Raw material
Power
Transport
profit.
Introduction stage
Growth stage
Maturity stage
Decline stage
Retailers
Competitors
Customers
Companies
Customer interface


Fixed cost
Unit cost
Total cost
Variable cost
for a product?
Labeling
Branding
Product line
Packaging
the:
Retailer
Wholesaler
Environment
Supplier
customer.
Communication
Convenience
Cost
Solution
Which of the following BEST describes the definition of marketing mix?

Course books
Encyclopedia
Funeral plots
Insurance policy
Production concept
Marketing concept
Selling concept
Product concept

mix?
Cultural
Political
Economic
Supplier
Industrial selling
Indirect selling
Direct selling

Television
Radio
Newspaper
Direct mail

Fixed cost
Expense
Variable cost
Revenue

Interpretation
Communication
Manipulation
Information
All of the following are the examples of controllable factorsEXCEPT:

Line of business
Corporate culture


Mind response
Mind awareness
Top of mind
Mind share
Product
Premium
Promotion
Cost

Primary packaging
Secondary packaging
Transport packaging
Interest
Trial
Awareness
Evaluation
B2B selling
Telemarketing
Press release
Public relation
Publicity stunt
Publicity
of changes in cost?
Decreasing the cost
Increasing the cost
Augmented product
Actual product
Core benefit
Specialty product
Free samples
Advertising
Coupons
Price packs
Marketing mix
Promotion mix
Offering mix
Product mix

Competition
Technology
Corporate culture
Economy
Foreign imports
Planning
Promotion
Price
Place

Compromise seeking
Common objective

Consumer market
Business market
Global market
Government market
cannot match?
Skimming
Psychological
Cost-orientated
Penetration
Business plan
Production plan
Market plan
Selling plan
Innovation strategy

Reactor
Analyzer
Defender
Prospector

Convenience
Trail
Evaluation
Interest

Direct mail
Public relations
Sales promotion
Advertising
Place
Price
Promotion
Product
Line extension
Co- branding
Brand extension
Multibranding
Catchy jingles
Humor
Catch-phrases

threat?
Fighting brand
Co-brand
Family brand
Individual brand

Internet
Electronic media
Mass media
Publicity

of the following:
used?
Coupon
Price-pack deal
Sample
Cents-off deal
Personal selling
Sales promotion
Direct mail
Advertising

1951
1941
1931
1921


Selling direct
Mail order
Retailer
Wholesaler
into a store.
Premium product
Discounted product
On-sale item
Loss leader

Promotion
Warehousing
Wholesaling
Retailing
50
100
150
200
following markets?
Business markets
Global markets
Consumer markets
Government market
Which of the following is NOT a purpose of a marketing plan?

It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing
It assists in management control
Penetration pricing
Which of the following is NOT an advantage of penetration pricing?

It creates high stock turnover
It encourages the entry of competitors
It creates valuable word of mouth
It creates goodwill

Which of the following refers to the development of consumer awareness about a specific
product or brand in hope that they will buy the product or brand?
Publicity
Advertising
Mind share
Branding
The growth stage of a product life cycle is associated with:

Peak sales
Rapidly rising sales
Low sales
Declining sales
Which of the following is the function performed by channel members?

Negotiating with buyers
Promotion
Information gathering
Which of the following are the costs that do not vary with production or sales level?
Fixed cost
Variable cost
Target cost
Total cost

Seasonal discount
Trade discount
Quantity discount
Cash discount
A company is producing 1000 units at cost of Rs. 500000. Variable cost for the
production of 1000 units is Rs. 350000. What will be fix cost?
Rs. 350000
Rs. 150000
Rs. 300000
Rs. 200000
Which of the following includes all activities involved in selling goods and services to
those buying for resale or business use?
Discounting
Retailing
Franchising
Wholesaling

Convenience
Unsought
Specialty
Durable

________ is the usual, widely recognized, channel with a range of ‘middle-men’ passing
the goods on to the end-user.
Free-flow
Internal marketing
Vertical marketing
Single transaction
All are the functions of retailing EXCEPT:

Choice
Delivery
Producing
Packing

A price set by the retailer and often attached to a product with a sticker is known as:
Market price
List price
Retail price
Wholesaler price
Which of the following are products and services bought by final consumers for personal
consumption? These include convenience products, shopping products, specialty
products, and unsought products.
Material and parts
Consumer products
Industrial products
Capital items

threat?
Fighting brand
Co-brand
Family brand
Individual brand
________ is the usual, widely recognized, channel with a range of ‘middle-men’ passing
the goods on to the end-user.
Free-flow
Internal marketing
Vertical marketing
Single transaction
Which of the following buy mostly from producers and sell mostly to retailers and
industrial consumers?
Discount stores
Wholesalers
Factory outlets
Independents
Coupon
Price-pack deal
Sample
Cents-off deal
Which of the following is NOT a type of wholesalers market?

Specialty wholesalers
Manufacturers’ sales branches and offices
Agents and brokers
Merchant wholesalers
When a firm attempts to increase sales during the maturity stage of the PLC by changing
one or more marketing mix elements, it is _____.
Changing promotion
Modifying the marketing mix
Which of the following is used to segment and analyze consumer’s buying behavior?
Promotional mix
Integrated marketing communication
Customer database
Which of the following advertising is effective in metropolitan and high-traffic areas?

Newspaper
Radio
Television
Billboards
A brand which cost more than other products is called:

Premium brand
Economy brand
Co-brand
Family brand
Need becomes ________ when they are directed towards a specific object.
Actual need
Want
Satisfaction
Demand

Reactor
Analyzer
Defender
Prospector

Direct mail
Public relations
Sales promotion
Advertising
Mid-term planning
Short-term planning
Identify which of the following is an aggressive strategy.

Intensification
Diversification
Harvesting
What will be the length of distribution channel for perishable goods?

Short
Long
Medium
None of the given options

B2B selling
Telemarketing
Planning
Promotion
Price
Place

Course books
Encyclopedia
Funeral plots
Insurance policy
1) Which of the following is a part of the media that is specially designed to

reach a very large or the whole population of a country?
a) Mass media
b) Print media
c) Electronic media
d) Internet
2) Which of the following is NOT the purpose of mass media?
a) Advocacy
b) Journalism
c) Broadcasting
d) Entertainment
3) Which type of media has an advantage of “mass coverage” for promotions?
a) Newspaper
b) Radio
c) Television
d) Outdoor advertising
4) Which of the following is NOT used for commercial advertising?
a) Wall paintings
b) Billboards
c) Bus stop benches
d) Word of mouth
5) For what purpose advertising slogans are used?
a) Drawing attention
b) Marketing communication
c) Sales promotion
d) Publicity
6) In which type of commercial, information is conveyed through television?
a) Broadcasting
b) Information
c) Telecasting
d) Billboard
7) Which of the following is a NOT type of sales?
a) Direct sales
b) Aggressive sales
c) Consultative sales
d) Complex sales
8) Who is much more knowledgeable about their product or service than the
prospect?
a) Sales person
b) Manager
c) Customer
d) Whole seller
9) Which of the following is NOT the tactics of negotiation?
a) Presenting demands
b) Setting pre-conditions
c) Declining to speak first
d) Presenting product
10) What is the other term used for negotiation?
a) Loss-win
b) Win-win
c) Win-loss
d) Loss-loss
11) How marketing manager can develop strategies for each product using
information from sales force management system?
a) Using communication mix variables
b) Using marketing mix variables
c) Using product mix variables
d) Using promotion mix variables
12) How an increased productivity create competitive advantage?
a) It reduces cost
b) It increases retailers
c) It increases competitors
d) It reduces growth
13) What is an outcome of communication and co-operation between sales
personnel?
a) More productivity
b) Successful selling
c) More market growth
d) Successful team selling
14) Identify the type of promotion in which companies use celebrities for
promotion.
a) Personal selling
b) Sales promotion
c) Publicity
d) Public relation
15) Companies are using public relation to support the sales:
a) In short run only
b) In long run only
c) In short and long run
16) Which of the following is the combination of institutions through which a
seller markets products to the user?
a) Retailer
b) Wholesaler
c) Distribution channel
d) Logistics organization
17) Which of the following is readymade business transferred from one place to
other?
a) Whole selling
b) Retailing
c) Franchising
d) Direct selling
18) What will be the length of distribution channel for perishable goods?
a) Short
b) Long
c) Medium
19) What is the intention of vertical marketing for retailers and wholesalers?
a) Reduce cost
b) Reduce channels
c) Reduce control
d) Increase control
20)A vertical marketing system in which independent firms at different levels of
production and distribution join together through contracts to obtain more
economies or sales impact than they could achieve alone is referred as:
a) Corporate VMS
b) Conventional VMS
c) Administered VMS
d) Contractual VMS
1) In the _____, the firm faces a trade-off between high market share and high current
profit.
a. Growth stage
b. Decline stage
c. Maturity stage
d. Introduction stage
2) In which stage of the product life cycle does a product reach its peak sales?
a. Decline
b. Maturity
c. Introduction
d. Growth
3) Idea-reducing stage of new product development process is called as:
a. Idea generation
b. Idea screening
c. Product concept
d. Concept development
4) Which of the following is NOT an external source of idea generation?
a. Customers
b. Suppliers
c. Competitors
d. Top management
5) A firm is developing a new product and has placed the advertisement of the product.
The firm is at which stage of the new product development process?
a. Business Analysis
b. Beta testing
c. Concept development
d. Commercialization
6) Which of the following is used to test the customer preference about the new product
design?
a. Business Analysis
b. Beta testing
c. Conjoint analysis
d. Concept testing
7) At which of the following stage of consumer adoption process the consumer decides
a. Awareness
b. Interest
c. Trial
d. Evaluation
8) Which of the following is NOT part of consumer adoption process?
a. Interest
b. Evaluation
c. Trail
d. Convenience
9) The purchase of which of the following items is least likely to be affected by
a. Sugar
b. Computer
c. Fast food
d. Low fat cheese
10) Identify the type of packaging for ice creams.
a. Primary packaging
b. Secondary packaging
c. Transport packaging
d. Decorative packaging
11) For ------------ product marketers should view packaging as a major strategic tool?
a. Industrial
b. Consumer convenience
c. Consumer shopping
d. Specialty
12) Which of the following is a strategy of using existing brand name to launch new
products in other categories?
a. Co- branding
b. Line extension
c. Brand extension
d. Multibranding
13) Which of the following are products and services bought by final consumers for
personal consumption?
a. Consumer products
b. Material and parts
c. Industrial products
d. Capital items
14) Insurance service would BEST be described as which kind of a product?
a. Convenience
b. Unsought
c. Specialty
d. Durable
15) –––––––––– a name, term, sign, symbol, design, or a combination of these, that
identifies that maker or seller of a product or service?
a. Product
b. Brand
c. Co-brand
d. Label
16) Company specifically creates a brand to counter a competitive threat it is known as:
a. Individual branding
b. Fighting brand
c. Family branding
d. Co-branding
17) The label on a soft drink can read "cool and refreshing." For what reason are these
words used?
a. To promote the product
b. To provide information
c. To encourage multiple purchases
d. To satisfy legal requirements
18) Which of the following has a quick response towards a new product?
a. Early adopters
b. Early majority
c. Late majority
d. Opinion leaders
19) Identify the products that the customer usually buys frequently and with a
minimum of comparison and buying effort.
a. Convenience
b. Specialty
c. Household
d. Augmented
20) This stage in the PLC that is characterized by rapid market acceptance, increasing
sales, and rising profits is known as:
a. Introduction
b. Maturity
c. Growth
Question # 1

Question # 2
Brand marketing
Value marketing
Loyalty marketing
Question # 3
Augmented product
Actual product
Core benefit
Specialty product
Question # 4
Broad
Weak
Task
Competitive
Question # 5 o
firm is at which stage of the new product development process?
Commercialization
Concept development
Beta testing
Business Analysis
Question # 7
Which of the following is NOT a part of broad environment?
Economy
Demographics
Technology
Corporate culture
Question # 8
Interest
Trial
Awareness
Evaluation
Question # 9
Cultural
Political
Economic
Supplier
Question # 11
Material and parts

Consumer products
Industrial products
Capital items
Question # 12
Which of the following markets involve buying and selling of goods for their utility and
enabling them to make or re-sell a product to others?
Consumer markets
Business markets
Global markets
Government markets
Question # 13
called:
Product Cost
Product Value
Product need
Product Satisfaction
Question # 14
Place
Price
Promotion
Product
Question # 15
marketing plan?
Financial summary
Executive summary
Situation analysis
Appendix
Question # 15
marketing plan?
Financial summary
Executive summary
Situation analysis
Appendix
Question # 16

Breakeven analysis
Assumptions
Question # 17
Title page
Mrket analysis
Marketing strategy
Executive summary
Question # 18
Which of the following is an advantage that enables business to survive against its
competition over a long period of time.
Marketing advantage
Sustainable competitive advantage
Core competency
Competitive advantage
Question # 19

Question
Course books
Encyclopedia
Funeral plots
Insurance policy
Question
Material and parts

Consumer products
Industrial products
Capital items
Question
following markets?
Business markets
Global markets
Consumer markets
Government markets
Question
Many companies prefer to follow rather than challenge the:
Market challenger
Market follower
Market nicher
Market leader
Question
called:
Product Cost
Product Value
Product need
Question

Question
Identify the products that the customer usually buys frequently and with a minimum of
comparison and buying effort.
Specialty
Convenience
Unsought
Augmented
Question
Production concept
Marketing concept
Selling concept
Product concept
Question

Question # 10
Which of the following markets involve buying and selling of goods for their utility and
Consumer markets
Business markets
Global markets
Government markets
Question
in that product, is called:
Real need
Stated need
Unstated need
Delighted need
Question
Convenience
Trail
Evaluation
Interest
Question
Car
Furniture
Cmputer
Sugar
Question
Cultural
Political
Economic
Supplier
Question
Economy
Technology
Media
Promotion
Question Which one of the following tend to market high end goods and services and are
able to use a premium pricing strategy in a specific market segment.
Followers
Challengers
Leaders
Nichers
Question
Which of the following market dominance strategy involves less risk of competitive
attacks?
Challengers
Leaders
Followers
Nichers
QuestionThe loyalty marketing focuses on establishing long term relationship between:


Cmpany and customer
Question
At which of the following stage of consumer adoption process the consumer decides
Awareness
Interest
Trial
Evaluation
Question
Convenience
Unsought
Specalty
Durable
Quiz Start Time: 04:04 PM
Time Left
85
sec(s)
Question # 1 of 20 ( Start time: 04:04:14 PM )
Total Marks: 1
Consumer market
Business market
Global market
Government market
Time Left
86
sec(s)
Total Marks: 1
Convenience
Unsought
Specialty
Durable
Time Left
87
sec(s)
Total Marks: 1
Foreign imports
Time Left
88
sec(s)
Total Marks: 1
following markets?
Business markets
Global markets
Consumer markets
Government markets
Time Left
88
sec(s)
Total Marks: 1
Which of the following is NOT a part of broad environment?
Economy
Demographics
Technology
Corporate culture
Time Left
88
sec(s)
Total Marks: 1
Which of the following firms emphasis on product’s benefits to the customers rather than
on product attributes.
Product oriented
Market oriented
Sales oriented
Production oriented
Time Left
87
sec(s)
Total Marks: 1
Time Left
86
sec(s)
Total Marks: 1

Time Left
88
sec(s)
Total Marks: 1
Styling
Brand name
Warehousing
Packaging
Time Left
89
sec(s)
Total Marks: 1
Time Left
77
sec(s)
Total Marks: 1
profit.
Introduction stage
Growth stage
Maturity stage
Decline stage
Time Left
86
sec(s)
Total Marks: 1
Marketing advantage
Core competency
Time Left
88
sec(s)
Total Marks: 1
Which of the following 4Ps of marketing mix involves decisions regarding brand images,
sizes, warranties, returns, designs and features?
Product
Price
Promotion
Place

Time Left
88
sec(s)
Total Marks: 1
Competition
Technology
Corporate culture
Economy
Time Left
85
sec(s)

Total Marks: 1
Which of the following markets
Question
Car
Furniture
Computer
Sugar
Question # 3
Which of the following is used to test the customer preference about the new product
design?
Concept testing
Conjoint analysis
Beta testing
Business Analysis
Question
Primary packaging
Secondary packaging
Transport packaging
Question

Question # 6
Executive summary
Question
Competition
Technology
Corpore culture
Economy
Question
Commercialization
Concept development
Beta testing
Business Analysis
Question
Brand marketing
Value marketing
Loyalty marketing
Question


Total Marks: 1
Whichof the following markets involve buying and selling of goods for theirutility and
Consumer markets
Business markets
Global markets
Government markets

Total Marks: 1
Car
Furniture
Computer
Sugar

Total Marks: 1
Brand marketing
Value marketing
Loyalty marketing

Total Marks: 1
A product is showing rapidly rising sales and profits are also high. Identify the product is
at:
Introduction stage
Growth stage
Maturity stage
Decline stage

Total Marks: 1
The decisions regarding bundling of a product are related to:
Product
Price
Distribution
Promotion

Total Marks: 1
Which of the following is the first step in the new product development process?
Idea generation
Idea development
Idea screening
Idea testing

Total Marks: 1
market?
Market analysis
Consumer analysis
Macro analysis
Micro analysis

Total Marks: 1
Consumer market
Business market
Global market
Government market

Total Marks: 1
Economy
Technology
Media
Promotion

Total Marks: 1
Market leader
Market challenger
Market nicher
Market follower

Total Marks: 1
Whichof the following 4Ps of marketing mix involves decisions regardingbrand images,
sizes, warranties, returns, designs and features?
Product
Price
Promotion
Place

Total Marks: 1
Top management
Competitors
Suppliers
Customers

nancial
summary of a marketing plan includes all EXCEPT:

Breakeven analysis
Assumptions

Convenience
Trail
Evaluation
Interest
Foreign imports
the:
Retailer
Wholesaler
Environment
Supplier
Mid-term planning
Short-term planning

Convenience
Unsought
Specialty
Durable
When any customer does not fully

likes
the product or talks in favor of the product, it is known as:
Bad – mouth
Word of mouth
Bad impression
Marketing mix
Promotion mix
Offering mix
Product mix

Market
nicher
Market leader
Market follower
Market segment

Consumer market
Business market
Global market
Government market
marketing managers?
Introduction
Growth
Maturity
Decline
Marketing advantage
Core competency
marketing plan?
Financial summary
Executive summary
Situation analysis
Appendix
In which stage of the product life cycle does a product reach its peak sales?
Introduction
Growth
Maturity
Decline

Select correct option
:
Styling
Brand name
Warehousing
Packaging
innovation
at which of the following stage?
Interest
Trial
Awareness
Evaluation
All Mid Term Solved Material of MKT501

Question No: 1 ( Marks: 1 ) - Please choose one
Which of the following must be developed at each product level for achieving the
goals?
Corporate plan
Selling plan
Marketing plan http://en.wikipedia.org/wiki/Marketing_plan
Business plan
Which of the following part of a marketing plan defines the plan’s financial and
marketing goals in terms of sales volume, market share and profit?
Marketing strategy
Action programs
Issue analysis
Objectives
Assumptions, pro-forma income statement, contribution margin analysis,
breakeven analysis,
ratios analysis must be very formally done in:
Executive summary
Financial summary (page 16)
Promotional plan
Business plan
Which of the following has the largest market share in the relevant product
market?
Market leader (page 19)
Market challenger
Market nicher
Market follower
A market nicher can reduce their operating expense through less spending on:
Market segment and advertising
R & D and market segment
Advertising and promotion
R & D and advertising (page 20)
A market leader firm can expand the total market through:
Decreasing distribution of the product
Introducing the new usage of the product (page 19)
Eliminating some features of product
Increasing cost
A brand name is one of the elements of the:
Discounted product
Core benefit
Augmented product
Actual product
http://www.google.com.pk/search?hl=en&source=hp&q=A+brand+name+is+one+
of+the+elements+of+the+Actual+product+++&aq=f&aqi=&aql=&oq=&gs_rfai=
Which of the following is TRUE about a product?
Every tangible thing the customer receives in an exchange
The idea that the customer receives in an exchange
The service that is rendered to a customer
The physical object the customer receives in an exchange
http://www.sykronix.com/tsoc/courses/prin/pr_prod.htm
Identify the stage of product life cycle in which sales are at peak.
Introduction
Growth
Maturity (page 25)
Decline
Which of the followings are considered defensive in nature?
Maturity and growth stage
Maturity and decline stage (page 26)
Introduction and maturity stage
Introduction and growth stage
Standard Cable cut back advertising expenditures to minimum level and reduced
the number of
channel members for its industrial cable product. These actions are indicative of
a product in
which of the following stage of its life cycle?
Introduction
Growth
Maturity
Decline (page 26)

Highest percentage of ideas for new products originates with/from which of the
following
sources?
Top management
Customers
http://books.google.com.pk/books?id=ZjCGYOdb5bMC&pg=PA92&lpg=PA92&dq
=is+Highest+percentage+of+ideas+for+new+products+originates+Customers%3
F&source=bl&ots=J7hnPTAT5i&sig=53_ZBK16GYbq6cQMku4K670vYu4&hl=en
&ei=ndfwS-Jyjpg4jYDN-
Ac&sa=X&oi=book_result&ct=result&resnum=3&ved=0CCMQ6AEwAg#v=onepa
ge&q=is%20Highest%20percentage%20of%20ideas%20for%20new%20product
s%20originates%20Customers%3F&f=false
Competitors
Employees
Which of the following are the people who purchase new products almost as
soon as the
products reach the market?
Innovators (page 33)
Late majority
Early majority
Late adopters
Which of the following is NOT one of the stages that customers go through in the
process of adopting a new product?
Desire
Awareness
Evaluation
Interest
Which product is MOST likely to be purchased through routine decision making?
Television set
Soft drink
Shirt
Car
Which of the following has a quick response towards a new product?
Opinion leaders
Late majority
Early majority
Early adopters (page 33)

Which of the following brands is created specifically to counter a competitive
threat?
Premium brand
Economy brand
Fighting brand
(page 36)
Corporate brand
Using one brand name for several related products is known as which of the
following?
Family branding (page 36)
Group branding
Combination branding
Premium branding
Packaging used for the ice creams is an example of which of the following?
Transport packaging
Secondary packaging
Primary packaging
According to “Research supporting odd pricing theory” which of the following
number out of all
the numbers between 1 and 100 is thought to have least perceived value as
compared to its
actual value?
90
77 (page 40)
55
25
To pay premium price for the product customers require:
Allowance
Flawless performance (page 39)
Discounts
High promotion
Mr. A, marketer of XYZ Co. is selling his ice-cream in the market at Rs.20, 20%
more than his
competitors’ price. Still his sales are increasing. Now his aim is to maintain same
pricing. He

enjoys which type of leadership?
Promotion leadership
Price leadership (page 42)
http://www.investorwords.com/3816/price_leadership.html
Cost leadership
Product leadership
Which of the following price is quoted to a potential buyer, usually in written
form?
Wholesale price
Market price
List price (page 43)
Retail price
A seller wants payment from buyer within 10 days of sales (whereas customer
can made
payment within 30 days) and offers 4% discount if payment is made within 10
days. What type
of cash discount will be suitable?
4/10 net 30 (page 43)
10/4 net 30
10/30 net 4
4/30 net 10
Market-penetration pricing will likely to be used most in selling which of the
following items?
Specialty
Convenience
Unsought
Pharmaceuticals
Many companies try to set a price that will maximize current profit. This strategy
assumes that
company has knowledge of its:
Cost and production function
Revenue and cost function
Demand and market function
Demand and cost function
Identify the other name for global market.
Consumer market
Import market
Export market
(page 2)
Government market
Which one of the following 4Ps of marketing mix involves in decisions regarding
list prices,
discounts, allowances and payment periods or credit terms?
Product
Price
(common sense)
Place
Promotion
Customer cost will be considered as which of the following Ps of marketing mix?
Product
Price
(common sense) :)
Place
Promotion
Which of the following is about managing strategically the customer’s entire
experience with the
product and company?
Customer experience management
http://www.greatbrook.com/customer_experience_management.htm
Customer retention management
Customer life-time value management
Customer relationship management
Customer’s viewpoint on a firm’s products and services can be improved
through:
Experiential innovation (page 5)
Customer interface
Which of the following firms emphasizes on product’s benefits to the customers
rather product
Attributes?
Product oriented
Market oriented (page 6)
Sales oriented
Production oriented

Which of the following is NOT a technique of measuring customer satisfaction
and monitoring
customer’s complaint?
Exit interviews
Business analysis
( page#6)
The phenomenon, when a customer dislikes a product and talks against the
product, is termed
as:
Propaganda
Unfavorable environment
Bad mouth
(page 8)
Bad impression
Products that are usually purchased due to adversity and high promotional back
up rather than
desire are called
Sought goods
Unique goods
Unsought goods
(page 8)
Preferred goods
A customer requirement about any product in which he/ she needs to avail core
features in that
product, is called:
Real need
Stated need
Unstated need
Delighted need
Which of the following products requires mass promotion by a producer?
Convenience
Shopping
Specialty
Unsought
(page 8)
Which of the following is NOT an aggressiveness strategy?

Harvesting
Building
Intensification
Holding
page#17
Which of the following is NOT a type of innovation strategy?
Pioneers
Challengers
page#17
Close followers
Late followers
Suppose Nestle wants to expand its line of food products. The managers conduct
surveys fromcustomers to determine which food items would appeal to
customers. Nestle is currently in
which of the following phase of new product development?
Idea generation
Idea screening
Test marketing
page#27
Business analysis
Question No: 41
( Marks: 1 )
- Please choose one
Critical path analysis is a part of which of the following?
Implementation stage
Marketing strategies
Executive summary
Financial summary
page#16
Question No: 42
( Marks: 1 )
- Please choose one
The strategy which involves creating a product that is perceived as unique and
should provide superior value for the customer is called:

page#20
Question No: 43
( Marks: 1 )
- Please choose one
Discounted product
Core benefit
Augmented product
Actual product
Question No: 44
( Marks: 1 )
- Please choose one
Luxury products, such as Rolex watches, are also known as:
Shopping product
Convenience product
Emergency product
Specialty product
Question No: 45
( Marks: 1 )
- Please choose one
Which of the following goods are purchased without any planning or search
effort?
Emergency
page#24

Specialty
Impulse
Shopping
Question No: 46
( Marks: 1 )
- Please choose one
Which of the following is frequently used in testing the acceptance of new
product design?
Concept development
Business analysis
Concurrent engineering
Conjoint analysis
page#28
Question No: 47
( Marks: 1 )
- Please choose one
Identify the commercialization decision which includes decisions regarding
locality, region, nationally or even internationally launching the product.
Page#30
Question No: 48
( Marks: 1 )
- Please choose one
Which product is MOST likely to be purchased through routine decision making?
Television set
Soft drink

Shirt
Car
Question No: 49
( Marks: 1 )
- Please choose one
Which of the following is the leak-proof packaging that provides additional
protection for the primary container?
Primary packaging
Secondary packaging
Transport packaging
Question No: 50
( Marks: 1 )
- Please choose one
Which of the following is less likely to damage reputations of a brand if a new
product fails?
Brand extension branding
Individual branding
Overall family branding
Line family branding
The existing strong brand name can be used as a vehicle for new or modified products
Question No: 51
( Marks: 1 )
- Please choose one
threat?

Premium brand
Economy brand
Fighting brand
Corporate brand
page#36
Question No: 52
( Marks: 1 )
- Please choose one
Gift baskets are the example of which one of the following types of packaging?
Decorative
Secondary
Shipping
Primary
Question No: 53
( Marks: 1 )
- Please choose one
Which of the following is the packaging objective, in which small products are
grouped together in one package for the reasons of efficiency?
Information transmission
Agglomeration
Physical protection
Theft reducing
page24
Question No: 54
( Marks: 1 )
- Please choose one
The label on a pack of frozen peas says, 'packed within an hour of picking'.
These words are used:

To fullfil ethical requirenment
Question No: 55
( Marks: 1 )
- Please choose one
Transport packaging
Secondary packaging
Primary packaging
Question No: 56
( Marks: 1 )
- Please choose one
Which of the following is a name, term, sign, symbol, design, or a combination of
these, that identifies the product or service?
Label
Co-brand
Brand
Product
Question No: 57
( Marks: 1 )
- Please choose one
Which of the following is a group of products that are closely related because
they function in a similar manner?
Convenience product

Private brand
Line extension
Product line
Question No: 58
( Marks: 1 )
- Please choose one
Which of the following is also known as dual branding?
Private brand
Multibrand
Co-brand
New brand
page#26
Question No: 59
( Marks: 1 )
- Please choose one
The concept of price is central to:
Administration
Management
Macroeconomics
Microeconomics
page#38
Question No: 60
( Marks: 1 )
- Please choose one
Which of the following marketing mix element generates revenue?
Promotion

Price
http://www.google.com.pk/search?hl=en&q=Which+marketing+mix+element+gen
erates+revenue%3F&aq=f&aqi=&aql=&oq=&gs_rfai=
Place
Product
Question No: 61
( Marks: 1 )
- Please choose one
ABC Company priced the product as of Rs. 19.99 instead of Rs.20. Which of the
following pricing techniques is ABC Company using?
Dodging pricing
Deceptive pricing
Premium pricing
Psychological pricing
page#39
Question No: 62
( Marks: 1 )
- Please choose one
Allowance
Flawless performance
Discounts
High promotion
Question No: 63
( Marks: 1 )
- Please choose one
Which of the following is NOT an objective of discounts?

Reward valuable customers
Reward competitors
Move out-of-date stock
Increase short-term sales
page#43
Question No: 64
( Marks: 1 )
- Please choose one
3/10 net 30 is an example of which of the following?
Seasonal discount
Trade discount
Quantity discount
Cash discount
page#43
Question No: 65
( Marks: 1 )
- Please choose one
Market price is also known as:
Effective price
List price
Retail price
Wholesaler price
page#43
Question No: 66
( Marks: 1 )
- Please choose one
Which of the following best describes 3/10 net 40 ROG?
The buyer must pay within 10 days of receipt of goods but will receive 3%
discount if paid in 10 days

The buyer must pay within 40 days of receipt of goods but will receive
3% discount if paid in 10 days
page#43
Question No: 67
( Marks: 1 )
- Please choose one
Which of the following is also known as accumulation discounts?
Trade discount
Non-cumulative quantity discount
Cumulative quantity discount
Quantity discount
page#44
Question No: 68
( Marks: 1 )
- Please choose one
A company is providing warehousing facility to its channel members. The
company is using which of the following?
Seasonal discount
Trade discount
Quantity discount
Cash discount
page#44
Question No: 69
( Marks: 1 )
- Please choose one

To attract customers into stores, the store advertises its milk at a price less than
cost, hoping that customers will purchase other groceries as well. Milk is acting
as which of the following?
Premium item
On- sale item
Discounted item
Loss leader
page#45
Question No: 70
( Marks: 1 )
- Please choose one
assumes that company has knowledge of its:
Question No: 71
( Marks: 1 )
- Please choose one
list prices, discounts, allowances and payment periods or credit terms?
Product
Price
Place
Promotion
page#3
Question No: 72
( Marks: 1 )
- Please choose one

When need is directed towards a specific object it is called:
Actual need
Want
Demand
Satisfaction
page#4
Question No: 73
( Marks: 1 )
- Please choose one
In which one of the following orientations companies often design the products
with little or no input from customers?
Market-oriented
Product-oriented
Sales-oriented
Production-oriented
Question No: 74
( Marks: 1 )
- Please choose one
features in that product, is called:
Real need
Stated need
Unstated need
Delighted need
Question No: 75
( Marks: 1 )
- Please choose one
Factors of broad environment affect:
Economic environment
Task environment
Cultural environment
Technological environment
page#3
Question No: 76
( Marks: 1 )
- Please choose one
Marketing starts with which of the following 4Ps?
Product
Price
Place
Promotion
page#13
Question No: 77
( Marks: 1 )
- Please choose one
A business wants to create the awareness about the features and befits of the
product in the market. Which of the following decisions are important to achieve
the goal?
Price decisions
Place decisions
Promotion decisions
Product decisions
page#14

Question No: 78
( Marks: 1 )
- Please choose one
If a bakery business bought a wheat farm in order to reduce the risk associated
with the dependency on flour. Identify the type of integration.
Forward horizontal integration
page#17
Question No: 79
( Marks: 1 )
- Please choose one
Convenience
Shopping
Specialty
Unsought
Question No: 80
( Marks: 1 )
- Please choose one
Which of the following is NOT included in the financial summary of a marketing
plan?
Breakeven analysis
Assumptions
81-The ‘Call Centers’ are the best in _______________.
page#16

Right Product
Right Price
Right Place
Right Promotion
82- A philosophy approach in which, consumers will prefer products that
are widely available and are inexpensive is called:
Product concept
Production concept
Marketing concept
Societal concept
83- The skimming, penetration, bargaining and bundling are decided in the
______________ of the Marketing Mix strategy.
Price Decisions
Place Decisions
Product Decisions
Promotion Decisions
84-In the current situation of marketing plan, where we must analyze about
area size, segmentation, industry structure, strategic groupings and
competition are covered under the:
page # 13
page #08
Market analysis
Consumer analysis
Macro environment analysis
Internal environmentanalysis
page #16

85-The entire product class that can satisfy a core need with reasonable
effectiveness in the product hierarchy, is known as:
Brand http://www.slideshare.net/diarta/chapter12-setting-product-strategy
Product class
Product family
Product variant
86-Which one of the following factors is not a cause of delay in new
product development process?
Capital shortage
Fragmented market
Lack of sales force
Faster development time
87.Advertisement, publicity, distribution, delivery modes, networking of
systems and all other ingredients of marketing are decided under:
How to launch the product
When to launch the product
Where to launch the product
Why to launch the product
page #30
88-_____ can bring large benefits to consumers and profits to producers.

Self-service
Brand image
Consumer affluence
Innovative packaging
89-Under the brand equity measurement, when most of the customers
would not resist to buy some of the specific brands, is known as:
Brand loyalty
Brand acceptability
Brand acceptability
Brand leveraging
90- A marketing oriented firm typically shows the limited product lines.
True
False
page #06
91-in the marketing environment, trends must be watched and mechanism
should be built to have information well in advance.
True
False
92-The market segmentation strategy is also called a focus strategy or
niche strategy.
True
False
93- We incorporate the most preferred features into a new product or
advertisement during the conjoint analysis process
page #21
page# 12

True
False
page #29 or 30
Question No: 94 (Marks: 1)
- Please choose one
Which of the following is the first step in writing a marketing plan?
Situation analysis
Opportunity and threat analysis
Executive summary
http://sbinfocanada.about.com/od/businessplans/a/execsummary.htm
Market analysis
Question No: 95
(Marks: 1)
- Please choose one

introducing the new usage of the product
eliminating some features of product
Increasing cost
(Marks: 1)
- Please choose one
(page 19)
Question No: 96
Process engineering skills are required for the successful implementation of
which of the following strategy?

( Marks: 1 )
(page 20)
Question No: 97
- Please choose one
Any tangible thing that can be offered to a market for attention, acquisition, use,
or consumption that might satisfy a want or need is called:
Service
Product
(page 23)
Demand
Idea
Question No: 98
( Marks: 1 )
- Please choose one
Shopping product

Convenience product
Emergency product
Specialty product
Question No: 99
( Marks: 1 )
- Please choose one
Aggressive pricing is associated with which of the following stage of product life
cycle?
Introduction
Growth
Maturity
Decline
B. Growth Stage
• The second stage of the product life cycle, growth, is characterized by rapid increases in sales
and competitors appear.
• Profit usually peaks during the growth stage as the result of more competitors and more
aggressive pricing. http://360canadacom.blogspot.com/2010/03/product-life-
cycle.html
Question No: 100
( Marks: 1 )
- Please choose one
All of the following are the sources of idea for new product development
EXCEPT:
Government agencies
(page 27)
Competitors
Suppliers
Customers
Question No: 101
( Marks: 1 )
- Please choose one
Which of the following is NOT a decision required in commercialization?
Why to launch the product? (Page 30)
Question No: 102
( Marks: 1 )
- Please choose one
Which of the following are the people who purchase new products almost as
soon as the products reach the market?
Innovators
Late majority
(page 33)

Early majority
Late adopters
Question No: 103
( Marks: 1 )
- Please choose one
Which of the following is the spread of idea from the source of invention to the
ultimate user or consumers?
Innovation adoption process

Innovation diffusion process
Adoption process
New product recognition
( Marks: 1 )
(page 32)
Question No: 104
- Please choose one
Which of the following is essential requirement for medicines and drugs?
Secondary packaging
Primary labeling
Mandatory labeling
Question No: 105
( Marks: 1 )
- Please choose one
product fails?
Individual branding
Means you already have brand and it is liked by consumers then you made
extensions in that brand and modify your product and in this way made a new
product of same brand.
for example:
I was doing the business of black tea, let suppose Yellow Lebel is my brand
name, and its very well known and people like my brand then I thought about
green tea and start business of green tea with the same brand name.
and people will like my this extended brand as well as they like my black tea.
Question No: 106
( Marks: 1 )
- Please choose one
Which of the following brands cost more than other products in the category?
Premium brand
Economy brand
(page 36)

Fighting brand
Corporate brand
Question No: 107
( Marks: 1 )
- Please choose one
Using one brand name for several related products is known as which of the
following?
Family branding
(page 36)
Group branding
Premium branding
Question No: 108 ( Marks: 1 )
- Please choose one
Decorative
Secondary
Shipping
Primary
Question No: 109
( Marks: 1 )
- Please choose one
Agglomeration
(page 34)
Physical protection
Theft reducing
Question No: 110
( Marks: 1 )
- Please choose one
Which of the following is a brand created and owned by a larg retailer of a
product after purchasing in large quantity from manufacturer?
Co-brand
Private brand
Manufacturer's brand
Licensed brand
( Marks: 1 )
- Please choose one
Question No: 111
Which of the following is also known as functional branding?
Economy branding
Co-branding

Family branding
Individual branding
Question No: 112
( Marks: 1 )
- Please choose one
Tarang milk is an example of which of the following?
Corporate brand
(page 36)
Co-brand
Individual brand
Family brand
Question No: 113
( Marks: 1 )
- Please choose one
Which of the following price is very close to the maximum that customers are
happily and readily willing to pay?
Premium
Cooperative
Effective
Efficient
( Marks: 1 )
(page 39)
Question No: 114
- Please choose one
Geographic pricing is also known as:
Skimming pricing
Zone pricing
Penetration pricing
(sure)
Question No: 115
( Marks: 1 )
- Please choose one
Which of the following is a pricing technique used by retailers?
Cost–push pricing
Cost-plus pricing
(page 41)
Demand- push pricing
Demand- pull pricing
Question No: 116
( Marks: 1 )
- Please choose one
Which of the following method is mostly used in the retailing?
Courier service
Online shops
Self-service
Counter-service
(page 41)

Question No: 117
(Marks: 1)
- Please choose one
Effective price
List price
Retail price
Wholesaler price
Question No: 118
( Marks: 1 )
(page 43)
- Please choose one
A company wants prompt payment from the customers. What type of discount
will be suitable for the company?
Seasonal discount
Trade discount
Quantity discount
Cash discount
(page 43)
Question No: 119
( Marks: 1 )
- Please choose one
can made payment within 30 days) and offers 4% discount if payment is made
within 10 days. What type of cash discount will be suitable?
4/10 net 30
(page 43)
10/4 net 30
10/30 net 4
4/30 net 10
Question No: 120
(Marks: 1)
- Please choose one
Which of the following markets involve decisions such as: what country to enter
in, how to enter, how to adopt their product and services and how to price?
Consumer markets
Business markets
Global markets
Non profit markets
( Marks: 1 )
(page 2)
Question No: 121
- Please choose one
Product
Price
(page 3)
Place
Promotion

Question No: 122
( Marks: 1 )
- Please choose one
The Cargo business covers which of the following decisions under the marketing
mix strategy?
Product
Price
Placement
Promotional
(sure)
Question No: 123
( Marks: 1 )
- Please choose one
Product
Price
http://www.foodexportalliance.org/eweb/DynamicPage.aspx?Site=miatco&
WebKey=f5b773e5-593b-4d57-a453-5d80a59a9e7f
Place
Promotion
Question No: 124
( Marks: 1 )
- Please choose one
Which of the following elements of marketing mix directly affects the value of
sales?
Price
Place
Promotion
Product
( Marks: 1 )
- Please choose one
Question No: 125
The basic human requirement defines which of the following?
Need
Demand
Want
Satisfaction
page#2
Question No: 126
( Marks: 1 )
- Please choose one
Willingness and ability to buy the product leads towards which of the following?
Demand
page#2
Need

Want
Market
Question No: 127
( Marks: 1 )
- Please choose one

( Marks: 1 )
- Please choose one
Question No: 128
Which of the following is NOT a technique used by marketers to understand the
customers?
Focus group
Commercialization
Web and telephones
Surveys
( Marks: 1 )
- Please choose one
Question No: 129
Which of the following is NOT an example of unsought goods?
Insurance policy
Course book
Encyclopedia
Funeral plots
( Marks: 1 )
- Please choose one
Question No: 130
Real need
Stated need
Unstated need
Delighted need
Order processing decisions are related to which of the following?
Product
Price

Distribution
Promotion
page#14
Which of the following is NOT a distribution decision?
Inventory management
Personal selling
Warehousing
Distribution centers
page#14

page#17
Which of the following strategies requires premium pricing?

Target market strategy

---- 2 ( ----
Which of the following is NOT a part of a broad environment?
Economy
Corporate culture
Technology
Demographics
---- 3 ( ----
Products that are usually purchased due to adversity and high
promotional back up rather than desire are called:
Sought goods
Unique goods
Unsought goods
Preferred goods
---- 4 ( ----
Identify the concept that is most aggressively practiced for unsought
products.
Marketing concept
Production concept
Product concept
Selling concept
---- 5 ( ----
Which of the following is NOT a technique of measuring customer
satisfaction and monitoring customer’s complaint?
Exit interviews
Business analysis
---- 6 ( ----
Which of the following is a charasteristic of market oriented firms?
Product driven
Competitor focus
Customer focus
Product focus
---- 7 ( ----
Willingness and ability to buy the product leads towards which of the
following?
Demand
Need
Want
Market
---- 8 ( ----
Customer cost will be considered as which of the following Ps of
marketing mix?
Product
Price
Place
Promotion
---- 9 ( ----
A company wants to maximize market share, assuming that market is
price sensitive. What pricing strategy you would suggest for the
company to achieve this objective?
Cost- oriented pricing
Skimming pricing
Premium pricing
Penetration pricing
---- 10 ( ----
Mr. Ahmed wants to introduce a new product with the goal of quickly
gaining mass-market share. As a consultant, you would recommend
which of the following strategy?
Cost-orientated pricing
Market-penetration
Market-skimming
---- 11 ( ----
Market-penetration pricing will likely to be used most in selling which
of the following items?
Specialty
Convenience
Unsought
Pharmaceuticals
---- 12 ( ----
Which of the following is NOT an objective of penetration pricing?
Long term profit maximization
Short term profit maximization
Increasing sales volume
Increasing market share
---- 13 ( ----
A seller wants payment from buyer within 10 days of sales (whereas
customer can made payment within 30 days) and offers 4% discount if
payment is made within 10 days. What type of cash discount will be
suitable?
4/10 net 30
10/4 net 30
10/30 net 4
4/30 net 10
---- 14 ( ----
A book shop has arranged a book fair and offered 20% discount on all
types of books. What will be the purpose of offering the discount?
Reward the customers
Move- out- of- date stock
Encourage the salespeople
To increase short term sales
---- 15 ( ----
BATA offered 10% discount on the sale of shoes at the end of winter
season. What can be the purpose of giving such discount?
---- 16 ( ----
Some times companies reduce price for bulk purchases. To which of
the following would this statement hold TRUE?
Seasonal discounts
Trade discounts
Quantity discounts
Cash discounts
---- 17 ( ----
Reward competitors
---- 18 ( ----
A pricing method which is designed to encourage purchases that are
based on the emotional rather than rational reasons?
Skimming pricing
Penetration pricing
---- 19 ( ----
Which of the following marketing mix element generate revenue?
Promotion
Price
Place
Product
---- 20 ( ----
Which of the following price is very close to the maximum that
customers are happily and readily willing to pay?
Premium
Cooperative
Effective
Efficient
---- 21 ( ----
Which of following is an example of corporate brand?
Rafhan foods
Knorr
National foods
Mercedes
---- 22 ( ----
When a company introduces additional items in a given product
category under the same brand name, such as new flavors, forms,
colors, ingredients, or package sizes it is called as:
Line extension
Brand extension
Multibrands
Co-branding
---- 23 ( ----
Which of the following is a group of products that are closely related
because they function in a similar manner?
Convenience product
Private brand
Line extension
Product line
---- 24 ( ----
Which of the following is NOT a use of secondary packaging?
It is recyclable and environmentally safe
It facilitates transportation, storage, and handling for middlemen
It can not be reused for purposes other than its initial use
It can be used as a promotional tool
---- 25 ( ----
Which of the following brands is created specifically to counter a
competitive threat?
Premium brand
Economy brand
Fighting brand
Corporate brand
---- 26 ( ----
Which of the following is NOT one of the stages that customers go
through in the process of adopting a new product?
Desire
Awareness
Evaluation
Interest
---- 27 ( ----
Which of the following commercialization decision involve decisions
regarding launch of product in single or multiple locality?
---- 28 ( ----
Which come(s) under the category of new product?
New product lines

Product improvements
Cost reductions
---- 29 ( ----
During which stage of new product development the firm considers
profitability?
Idea generation
Beta-testing
Business analysis
Product development
---- 30 ( ----
An elaborated version of the idea expressed in the meaningful
consumer terms, describes which of the following?
Product screening
Product test
Product concept
Product idea
---- 31 ( ----
Identify the stage of product life cycle in which sales are at peak.
Introduction
Growth
Maturity
Decline
---- 32 ( ----
Shopping product
Convenience product
Emergency product
Specialty product
---- 33 ( ----
Life insurance is an example of which of the following goods?
Convenience
Expected
Shopping
Unsought
---- 34 ( ----
Which of the following goods are purchased by customer after
comparisons of competing goods in competing stores on basis of price,
quality, style and colors?
Specialty goods
Shopping goods
Impulse goods
Convenience goods
---- 35 ( ----
Which of the following attacks the vulnerable part of a competitor?
Market leader
Market challenger
Market nicher
Market follower
---- 36 ( ----
Which of the following is NOT a type of innovation strategy?
Pioneers
Challengers
Close followers
Late followers
---- 37 ( ----
Executive summary
Financial summary
---- 38 ( ----
Results from the research that have already been conducted are
displayed in which of the following part of marketing plan?
Executive summary
Appendix
Financial summary
---- 39 ( ----
The marketing plan is one of the most important outputs of:
Business plan
Marketing process
Production process
Selling plan
---- 40 ( ----
Which of the following is an actor of task environment?
Economy
Media
Promotion

Business plan
Marketing process
Production process
Selling plan


Introducing the new usage of the product
Increasing cost
Which of the following are the products bought by individuals and organizations for
further processing or for use in conducting a business?
Specialty
Industrial
Shopping
Consumer

The high cost, low sales volume and losses are likely to occur at the:
Decline stage
Introduction stage
Maturity stage
Growth stage

Aggressive pricing is associated with which of the following stage of product life cycle?
Introduction
Growth
Maturity
Decline

Which of the following is the leak-proof packaging that provides additional protection
for the primary container?
Primary packaging
Secondary packaging
Transport packaging

Transport packaging
Secondary packaging
Primary packaging

Promotion
Price
Place
Product
The buyer at ABC Furniture Store is informed that if he/she will increase his/her recent
order of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. This
offer is due to a recent overstock condition at the factory and will not be available in the
future. What is the type of discount offered by ABC Furniture store?
Trade
Seasonal
Non-cumulative
Promotional

BATA offered 10% discount on the sale of shoes at the end of winter season. What can
be the purpose of giving such discount?

Trade discount

Quantity discount


Companies that are involved in selling mass consumer goods and services are found in
which of the following markets?
Business markets
Consumer markets
Global markets
Government markets

Which of the following 4Ps of marketing mix involves in decisions regarding channels
coverage, assortments, locations, inventories or transports?
Product
Price
Place
Promotion

customer?
Communication
Convenience
Customer cost
Customer solution

Exit interviews
Business analysis

Real need
Stated need
Unstated need
Delighted need

Product
Price
Place
Promotion

In which section of the marketing plan you would find the detailed information about the
marketing environment, market trends, customers and competitors?
Situation analysis
Product/market background
Market analysis

Which of the following is NOT an option available for market leaders?
Reduce the product quality
Improve customer service
Protect the existing market share
Expand the total market

Especially for which type of products the marketers should view packaging as a major
strategic tool?
Convenience products
Consumer shopping products
Industrial products
Specialty products

When a firm or store offers a price reduction to customers who buy during off-peak
periods throughout the year, we say the firm is giving a(n) _____ discount.
Functional
Seasonal
Annual
Allowance

The want satisfying power of a product or service is known as a/an:
Desire
Need
Utility
Motive

In a television advertisement a group of teenagers is searching for some cold drinks to
quench their thrust. In their searching they find a shop and they purchase the soft drinks.
The selection of cold drink appeals to consumers’ _________ for liquid and attempts to
shape consumers’ _________ for the advertised product.
Needs, preferences
Wants, needs
Needs, wants
Want, preference

Which of the following is the part of implementation section of marketing plan?
Critical path analysis

Physical distribution
Competitor indexing
Brand equity
These objectives are often the most suitable when firms operate in a market dominated
by a major competitor and where their financial resources are limited.
Niche
Hold
Harvest
Diversification

Suppose Nestle wants to expand its food products line. The managers conducted surveys
from customers to determine which food items would appeal to customers. Nestle is
currently in which of the following phase of new product development?
Idea generation
Idea screening
Test marketing
Business analysis

As a marketer you want to use lower than normal prices as an ingredient in your firm’s
marketing strategy. The technique you would use is:
Price lining
Zone pricing
Relative pricing
Promotional pricing

Which of the following has the largest market share in the relevant product market?
Market leader
Market challenger
Market nicher
Market follower

Market leader
Market challenger
Market nicher
Market follower

Which of the following stage of product life cycle is most expensive?
Introduction
Growth
Maturity
Decline

How many stages are there in the new product development process?
Six
Seven
Nine
Eight

Which of the following price is very close to the maximum that customers are happily
and readily willing to pay?
Premium
Cooperative
Effective
Efficient

Which of the following price will be used for the heart pacemaker?
Skimming price
Penetration price
Psychological price
Premium price

Some companies want to maximize their market share and believe that higher sales
volume will lead towards __________ and _______________.
Low unit cost and higher short-term profits

High unit cost and higher short-term profits
High unit cost and higher long-term profits
Low unit cost and higher long-term profits

mix?


A seller wants payment from buyer within 10 days of sales (whereas customer can made
payment within 30 days) and offers 4% discount if payment is made within 10 days.
What type of cash discount will be suitable?
4/10 net 30
10/4 net 30
10/30 net 4
4/30 net 10
Which of the following markets require developing a superior product and packaging
along with continuous advertising?
Consumer markets
Business markets
Global markets
Non profit/government markets

All are the expression of marketing concept EXPECT:
Meeting needs profitably

Find wants and fill them
Sell what is produced
Love the customer, not the product

When a company produces a product in response to consumer demand, it represents
which one of the following concepts?
Selling concept
Production concept
Customer concept
Marketing concept

Product
Price
Place
Promotion

Which of the following best describes the definition of marketing mix?

In which section of the marketing plan you would find the detailed information about the
marketing environment, market trends, customers and competitors?
Situation analysis
Product/market background
Market analysis

The companies who adopt focus strategy are called:
Market nicher
Market leader
Market follower
Market challenger

When General Motors provides payments or price reductions to its new car dealers as
rewards for participating in advertising and sales support programs, it is granting which
of the following discount/allowance?
Trade discount
Functional discount
Quantity discount
Promotional allowance

“The future isn’t ahead of us, it has already happened”. This sentence is closely related
to which of the following concept of marketing?
Marketing Mix
Marketing for the millennium
New advancement in marketing
Marketing research and innovation

Which of the following is a charasteristic of market oriented firms?
Company focus
Competitor focus
Customer focus
Product focus

A good definition of marketing should include:
Production output
Only for profit organization
Distribution of goods and consumer segments
Accounting and financial management

Which of the following is the set of controllable variables that constitute the marketing
mix classified according to four major decision areas?
Product, place, person, and promotion

Product, price, promotion, and place
Promotion, policy, price and person
Place, person, promotion, and policy

These objectives are often the most suitable when firms operate in a market dominated by a
major competitor and where their financial resources are limited.
Niche
Hold
Harvest
Diversification

The promotional burden falls primarily on the manufacturer of:
Convenience goods
Shopping goods
Specialty goods
Health supportive goods

Which of the following is a characteristic of the product’s growth stage?
Competitors are attracted
High prices are established
First buyers make initial purchases
Sellers exhaust their inventory

A modification of the product offering is referred to as:
A product improvement strategy

A product segmentation strategy
A market improvement strategy
A new product development

A firm develops checklists to determine whether product ideas should be eliminated or
subject to further consideration during which of the following?
Idea generation
Business analysis
Idea screening
Idea evaluation

During the business analysis stage, consideration of the product idea prior to its actual
development is called:
Business analysis
Idea screening
Concept testing
Commercialization

Pricing as a marketing mix variable currently ranked as:
The single most important variable
Second only to product
Only above distribution
Equally as important as the other variables
MKT501 Mid Term Solved Paper
Q1
The building, holding, and harvesting are the types of:
a) Market dominance strategy
b) Innovation strategy
c) Aggressiveness strategy (page 17)
d) Diversification strategy
Q2
Any tangible thing tha t can be offered to a market for attention,
acquisition, use,
or consumption that might satisfy a want or need is called:
(a) Service
(b) Product (page 23)
(c) Demand
(d) Idea
Q3
(a) Augmented product
(b) Actual product (page 23)
(c) Core benefit
(d) Discounted product
Q4
(a) Innovation strategy (page 17)
(b) Aggressiveness strategy
(c) Vertical integration
(d) Horizontal integration
Q5
The high cost, low sales volume and losses are likely to occur at the:
(a) Decline stage
(b) Maturity stage
(c) Introduction stage (page 25)
(d) Growth stage
Q6
Aggressive pricing is associated with which of the following stage of
product life
cycle?
(a) Introduction
(b) Maturity
(c) Decline
(d) Growth
Q7
Which of the following is NOT a common reason of decline in the product
sales?
(a) Competition increases
(b) Technology advances
(c) Consumer tastes change
(d) Increase in product demand
Q8
ABC Company is engaged in new product development process. After
idea
generation, screening, concept development and going through the
business
analysis. Identify the next step of the company.
(a) Consumer testing
(b) Beta testing (page 27)
(c) Alpha testing
(d) Home-placement testing
Q9
With what groups do firms conduct concept testing for new products?
(a) Competitors
(b) Target customers
(c) Employees
(d) Focus groups
Q10
Introducing a new product into the market is called:
(a) Commercialization (page 28)

(b) Experimenting
(c) Beta testing
(d) Test marketing
Q11
To coordinate many activities involved in launching a new product, which
of the
following can be used by the marketers?
(a) Consumer path scheduling
(b) Consumer path analysis
(c) Critical Path analysis (page 28)
(d) Critical Path Scheduling
Q12
Which of the following is quick in innovation?
(a) Capital goods
(b) Food items
(c) Industrial goods
(d) IT products
http://www.google.com.pk/#hl=en&biw=1024&bih=523&q=innovatio
n&aq=f
&aqi=&aql=&oq=&gs_rfai=&fp=d3930372925886c8
Q13
ABC Co., a major Swedish multinational, provides an example of the
power of
innovative packaging and customer thinking. ABC Co. is involved in
which of
the following types of packaging that enables milk, fruit juice, and other
perishable liquid foods to be distributed without refrigeration?
(a) Boxes
(b) Blister packs
(c) Cartons
(d) Aseptic packages (repeated)
Q14
Packaging used for the ice creams is an example of which of the
following?
(a) Transport packaging

(b) Decorative packaging
(c) Secondary packaging
(d) Primary packaging
Q15
Which of the following is a name, term, sign, symbol, design, or a
combination of
these, that identifies the product or service?
Label
Co-brand
Brand
Product
http://en.wikipedia.org/wiki/Brand
Q16
A company has different choices when it comes to developing brands.
Which is
not one of those choices?
(a) Width and depth extension
(b) Brand extension
(c) Multibrands
(d) Line extension
http://en.wikipedia.org/wiki/Brand
Q17
When a company introduces additional items in a given product category
under
the same brand name, such as new flavors, forms, colors, ingredients, or
package
sizes it is called as:
(a) Line extension
(b) Brand extension (page 37)

(c) Multibrands
(d) Co-branding
Q18
Which of the following is a brand created and owned by a larg retailer of a
product after purchasing in large quantity from manufacturer?
Co-brand
Private brand (page 36)
Licensed brand
Q19
ABC Company sells the right to use brand name to other company for
non-
competing product the company is following:
(a) Brand licensing (page 37)
(b) Co-branding
(c) Family branding
(d) Individual branding
Q20
Numerical monetary value of a product is the best description of which of
the
following?
(a) Place
(b) Price (page 38)
(c) Promotion
(d) Cost
Q21\
Commission is the price of which of the following?
(a) Retailer
(b) Salesperson
(c) Executive
(d) Wholesaler
Q22
(a) Online shops

(b) Courier service
(c) Self-service
(d) Counter-service (page 41)
Q23
(a) Move out-of-date stock
(b) Reward competitors (page 43)
(c) Reward valuable customers
(d) Increase short-term sales
Q24
Some times companies reduce price for bulk purchases. To which of the
following would this statement hold TRUE?
Seasonal discounts
Trade discounts
Quantity discounts (page 44)
Cash discounts
Q25
The buyer at ABC Furniture Store is informed that if he/she will increase
his/her
recent order of fifteen mattress sets to twenty, she will receive a 14 percent
price
reduction. This offer is due to a recent overstock condition at the factory
and will
not be available in the future. What is the type of discount offered by ABC
Furniture store?
(a) Seasonal
(b) Non-cumulative
(c) Promotional
(d) Trade
Q26
(a) List price
(b) Retail price
(c) Effective price (page 43)
(d) Wholesaler price
Q27
A seller wants payment from buyer within 10 days of sales (whereas
customer
can made payment within 30 days) and offers 4% discount if payment is
made
(a) 4/10 net 30 (page 43)
(b) 10/4 net 30
(c) 10/30 net 4
(d) 4/30 net 10
Q28
All of the following conditions favor setting a penetration price EXCEPT:
(a) Production and distribution costs fall as sales volume increases

(b) The market is highly price sensitive
(c) The product’s quality and image supports the price
(d) The low price discourages actual and potential competitors
Q29
Mr. Ahmed wants to introduce a new product with the goal of quickly
gaining
mass-market share. As a consultant, you would recommend which of the
following strategy?
(a) Market-penetration
(b) Market-skimming
(c) Psychological pricing
(d) Cost-orientated pricing
http://tutor2u.net/business/marketing/pricing_strategy_skimming.asp
Q30
A company wants to maximize market share, assuming that market is
price
sensitive. What pricing strategy you would suggest for the company to
achieve
this objective?
(a) Cost- oriented pricing
(b) Skimming pricing
(c) Premium pricing
(d) Penetration pricing (page 45)
Q31
Which of the following markets require developing a superior product and
packaging along with continuous advertising?
(a) Global markets
(b) Non profit/government markets
(c) Business markets
(d) Consumer markets(page 2)
Q32
Which one of the following 4Ps of marketing mix involves in decisions
regarding
(a) Product
(b) Price (page 4)
(c) Place
(d) Promotion
Q33
Which of the following 4Ps of marketing mix involves in decisions
regarding
channels coverage, assortments, locations, inventories or transports?
(a) Product
(b) Place (page 4)
(c) Price
(d) Promotion
Q34
Which of the following are value maximizers?
6
(a) Customers
(b) Sellers
(c) Marketers
(d) Manufacturers
Q35
Which of the following firms emphasizes on product’s benefits to the
customers
rather product attributes?
(a) Market oriented (page 6)
(b) Sales oriented
(c) Product oriented
(d) Production oriented
Q36
The phenomenon, when a customer dislikes a product and talks against the
product, is termed as:
(a) Unfavorable environment

(b) Propaganda
(c) Bad mouth (page 8)
(d) Bad impression
Q37
(a) Inventory management

(b) Personal selling (page 14)
(c) Warehousing
(d) Distribution centers
Q38
If a bakery business bought a wheat farm in order to reduce the risk
associated
(a) Backward vertical integration
(b) Balanced vertical integration
(c) Forward horizontal integration
(d) Forward vertical integration
Q39
Which one of the following strategies emphasizes on brand image?
(a) Cost leadership strategy
(b) Market dominance strategy
(c) Differentiation strategy (page 20)
(d) Market segmentation strategy
Q40
(a) Convenience
(b) Shopping
(c) Specialty (page 24)
(d) Unsought
Q41
Setting price for the product is critical task for the marketers.
What are the
critical questions do you think a marketer should answer before
setting the
price and also explain the factors that influence the pricing
objectives.
MIDTERM EXAMINATION
Fall 2009
MKT501- Marketing Management (Session - 5)
Time: 60 min
Which of the following is the first step in writing a marketing plan?
Situation analysis
Opportunity and threat analysis
Executive summary (page 15)
Market analysis
Executive Summary
The Plan should open with a brief summary of the plans most important Goals and
Recommen dations. The
summary can be expressed like in a brief statement, “increase sales by 10% this year” or
“reduce expenses by 5 %” or
say “will enter UK market this year” etc.
Introducing the new usage of the product (repeated)
Increasing cost
Process engineering skills are required for the successful implementation of which of the
following strategy?
Cost leadership strategy (page 20)
Any tangible thing that can be offered to a market for attention, acquisition, use, or
consumption that might satisfy a want or need is called:
Service
Product (page 4)
Demand
Idea
Shopping product
Convenience product
Emergency product
Specialty product
1
Specialty products are consumer products and services with unique characteristics
or brand identification for which a significant group of buyers is willing to make a
special purchase effort. Examples include specific brands and types of cars, highpriced
photographic equipment, designer clothes, and the services of medical or
legal specialists.
Aggressive pricing is associated with which of the following stage of product life cycle?
Introduction
Growth (page 18)
Maturity
Decline
All of the following are the sources of idea for new product development EXCEPT:
Government agencies
Competitors
Suppliers
Customers
Which of the following is NOT a decision required in commercialization?
Why to launch the product? (page 31)
The decisions required are:
• WHEN TO LAUNCH THE PRODUCT?
• WHERE TO LANCH THE PRODUCT?
• TO WHOM TO LAUNCH THE PRODUCT?
• HOW TO LAUNCH THE PRODUCT
Which of the following are the people who purchase new products almost as soon as the
products reach the market?
Innovators (page 33)
Late majority
Early majority
Late adopters
Which of the following is the spread of idea from the source of invention to the ultimate
user or consumers?
Innovation adoption process
Innovation diffusion process (page 33)
Adoption process
New product recognition
Diffusion of Innovations is a theory of how, why, and at what rate new ideas and
technology spread through cultures
Which of the following is essential requirement for medicines and drugs?
Secondary packaging
Primary labeling
Mandatory labeling (page 36)
Which of the following is less likely to damage reputations of a brand if a new product
fails?
Individual branding
Which of the following brands cost more than other products in the category?
Premium brand (page 36)
Economy brand
Fighting brand
Corporate brand
Using one brand name for several related products is known as which of the following?
Family branding (page 37)
Group branding
Premium branding
When one brand name is used for several related products, this is referred to as Family
branding.
Decorative (repeated)
Secondary
Shipping
Primary
Which of the following is the packaging objective, in which small products are grouped
together in one package for the reasons of efficiency?
Agglomeration (page 34)
Physical protection
Theft reducing
Agglomeration - Small objects are typically grouped together in one package for reasons
of efficiency. For example, a single box of 1000 pencils requires less physical handling
than 1000 single pencils. Alternatively, bulk commodities (such as salt) can be divided
into packages that are a more suitable size for individual households.
Which of the following is a brand created and owned by a larg retailer of a product after
purchasing in large quantity from manufacturer?
3
Co-brand
Private brand (page 36)
Licensed brand
When large Retailers buy products in bulk from manufacturers and put their own brand
name on them, this is called Private Branding, store brand, or private label.
Which of the following is also known as functional branding?
Economy branding
Co-branding
Family branding
Individual branding
A concept that is used with respect brand strategy decision. A functional brand is that one
which is purchased by the consumers to satisfy a functional need such as to shave, to
clean clothes, to relieve a headache. Functional brands have the best chance to satisfy
customers if they are seen as providing superior performance. Functional brands rely
heavily on product or price features
Not sure.
Tarang milk is an example of which of the following?
Corporate brand
Co-brand
Individual brand (page 36)
Family brand
Which of the following price is very close to the maximum that customers are happily
and readily willing to pay?
Premium
Cooperative
Effective
Efficient
Geographic pricing is also known as:
Skimming pricing
Zone pricing (page 38)
Penetration pricing
Which of the following is a pricing technique used by retailers?
Cost–push pricing
Cost-plus pricing (page 42)
Demand- push pricing
Demand- pull pricing
Courier service
4
Online shops
Self-service (page 41)
Counter-service
Even though most retailing is done through self-service, many shops offer counter-
service items, e.g.
controlled items like medicine and small expensive items.
(page#41 handout)
Effective price (page 44
List price
Retail price
Wholesaler price
The market price (also called effective price) is the amount actually paid.
A company wants prompt payment from the customers. What type of discount will be
suitable for the company?
Seasonal discount
Trade discount
Quantity discount
Cash discount (page 44)
A seller wants payment from buyer within 10 days of sales (whereas customer can made
payment within 30 days) and offers 4% discount if payment is made within 10 days.
What type of cash discount will be suitable?
4/10 net 30
10/4 net 30
10/30 net 4
4/30 net 10
this means the buyer must pay within 30 days, but will receive a 4% discount if they pay
within 10 days
Which of the following markets involve decisions such as: what country to enter in, how
to enter, how to adopt their product and services and how to price?
Consumer markets
Business markets
Global markets (page 2)
Non profit markets
Which one of the following 4Ps of marketing mix involves in decisions regarding list
prices, discounts, allowances and payment periods or credit terms?
Product
5
Price (repeated)
Place
Promotion
The Cargo business covers which of the following decisions under the marketing mix
strategy?
Product
Price
Placement
Promotional
Product
Price
Place
Promotion
Which of the following elements of marketing mix directly affects the value of sales?
Price
Place
Promotion
Product
The basic human requirement defines which of the following?
Need (page 4)
Demand
Want
Satisfaction
Willingness and ability to buy the product leads towards which of the following?
Demand (page 4)
Need
Want
Market
Company and customer (page 4)
Relationship Marketing focuses on establish and building long term relationship between
the company and customer. We also call it loyalty marketing.
Which of the following is NOT a technique used by marketers to understand the
customers?
Focus group
6
Commercialization
Web and telephones
Surveys
Which of the following is NOT an example of unsought goods?
Insurance policy
Course book (page 9 ,25)
Encyclopedia
Funeral plots
Real need
Stated need
Unstated need
Delighted need
not sure
Order processing decisions are related to which of the following?
Product
Price
Distribution (page 14)
Promotion
Inventory management
Personal selling (page 14)
Warehousing
Distribution centers
If a bakery business bought a wheat farm in order to reduce the risk associated with the
dependency on flour. Identify the type of integration.
In backward vertical integration, the company sets up subsidiaries that produce some
of the inputs used in the production of its products. For example, an automobile company
may own a tire company, a glass company, and a metal company. Control of these three
subsidiaries is intended to create a stable supply of inputs and ensure a consistent quality
in their final product.
"Marketing concept starts with a well defined market, focuses on customer needs,
coordinates all activities and produces profit by satisfying the customers".
Elaborate the statement.
MIDTERM EXAMINATION
Spring 2010
MKT501- Marketing Management

The skimming, penetration, bargaining and discounts are included in which of the
following marketing mix strategy?
Product decisions
Price decisions (PAGE 16)
Place decisions
Promotion decisions
Innovation strategy
Aggressiveness strategy (PAGE 17)
Diversification strategy
Market leader
Market challenger (PAGE 19)
Market nicher
Market follower
The strategy which involves creating a product that is perceived as unique and should
provide superior value for the customer is called:
Differentiation strategy (PAGE 20)
Presenting the product concept to appropriate target consumers and getting their
reactions, describes which of the following options?
Concept development
Concept testing (PAGE 7)
Commercialization
Concept trial
Agglomeration (PAGE 34)
Physical protection
1
Theft reducing
Promotion
Price (PAGE 38)
Place
Product
Promotion
Warehousing (PAGE 94)
Wholesaling
Retailing
customer?
Communication
Convenience (PAGE 24)
Customer cost
Customer solution
Company and customer (PAGE 4)
Which of the following is NOT an ancillary service?
Warranty
Installation
Delivery
Labeling (PAGE 6)
REF
http://www.freeworldacademy.com/newbizzadviser/fw15.htm
2
Price is the only element in the marketing mix that produces __________.
Revenue (page 21)
Variable costs
Expenses
Stability
Question No: 15
( Marks: 1 ) - Please choose one
Which of the following is involved in decisions such as: what country to enter in, how to
enter, how to adopt their product and services and how to price?
Consumer markets
Business markets
Non profit markets
If an NGO purchases furniture for its office, it is purchasing a(an):
Consumer good
Consumer service
Industrial good
Industrial service
Desire
Need
Utility
Motive
Factors of broad environment directly affect the:
Task environment
Technological environment (page 3)
While writing the marketing plan, the analysis of company’s own resources comes under
which of the following section of marketing plan?
Macro environment
Market analysis
Consumer analysis
Internal environment analysis (page 15) 100%
3
The firm objective in the introductory stage of the product life cycle is to:
Extend the cycle as long as possible
Improve warranty terms and service availability
Emphasize market segmentation
Stimulate demand for the product
ref
http://www.scribd.com/doc/3701290/Product-Life-Cycle1
The majority of firms enter in a particular market during the:
Introduction
Growth
Maturity
Decline
ref
http://www.google.com.pk/#hl=en&q=+The+majority+of+firms+enter+in+a+partic
ular+market+during+the+growth&aq=f&aqi=&aql=&oq=&gs_rfai=&fp=1&cad=b
Which of the following come(s) under the category of new product?
New product lines
Cost reductions
ref
http://www.knowthis.com/principles-of-marketing-tutorials/managing-
products/categories-of-new-products/
Idea generation
Idea screening (page 27)
Test marketing
Business analysis
The stage in the adoption process that has been reached when an individual becomes
sufficiently involved with a new product to begin to seek information about it is called:
Awareness
Evaluation
Interest (page
Trial
Based on pricing objectives, a general guideline that is intended for use in specific
pricing decision is called:
A product line
4
A pricing policy
A strategic pricing
An objective pricing
The consumer’s perception of prices such as Rs. 5.95 and Rs. 6.99 is that these prices are:
Regular retail prices
Wholesale prices
Competitive prices
Discount prices
Which of the following is the traditional pricing objective?
Increase market share
Maximize profits
Meet competitors’ prices (page 42)
Increase market growth
A supermarket advertises sugar and coffee at very low prices with the objective of
attracting customers who will buy other high profit items. This is called:
Product line pricing
Multiple unit pricings
Odd pricing
Loss leader
ref http://business.yourdictionary.com/multiple-unit-pricing
Explain the psychology behind a price of Rs9.99 instead of Rs10.00.
Mandatory labeling is still a debatable issue yet in the labeling of product. What should
you say to in favor of mandatory labeling?
List any five characteristics of a good brand name.
Suppose a new detergent has been introduced in the market. List down the
stages after which it will enter in the customer’s buying preference list?
MIDTERM EXAMINATION
Spring 2010
MKT501- Marketing Management

The skimming, penetration, bargaining and discounts are included in which of the
following marketing mix strategy?
Product decisions
Price decisions (PAGE 16)
Place decisions
Promotion decisions
Innovation strategy
Aggressiveness strategy (PAGE 17)
Diversification strategy
Market leader
Market challenger (PAGE 19)
Market nicher
Market follower
The strategy which involves creating a product that is perceived as unique and should
provide superior value for the customer is called:
Presenting the product concept to appropriate target consumers and getting their
reactions, describes which of the following options?
Concept development
Concept testing (PAGE 7)
Commercialization
Concept trial
Agglomeration (PAGE 34)
Physical protection
1
Theft reducing
Promotion
Price (PAGE 38)
Place
Product
Promotion
Warehousing (PAGE 94)
Wholesaling
Retailing
customer?
Communication
Convenience (PAGE 24)
Customer cost
Customer solution
Company and customer (PAGE 4)
Which of the following is NOT an ancillary service?
Warranty
Installation
Delivery
Labeling (PAGE 6)
REF
http://www.freeworldacademy.com/newbizzadviser/fw15.htm
2
Price is the only element in the marketing mix that produces __________.
Revenue (page 21)
Variable costs
Expenses
Stability
Question No: 15
( Marks: 1 ) - Please choose one
Which of the following is involved in decisions such as: what country to enter in, how to
enter, how to adopt their product and services and how to price?
Consumer markets
Business markets
Non profit markets
If an NGO purchases furniture for its office, it is purchasing a(an):
Consumer good
Consumer service
Industrial good
Industrial service
Desire
Need
Utility
Motive
Factors of broad environment directly affect the:
Task environment
Technological environment (page 3)
While writing the marketing plan, the analysis of company’s own resources comes under
which of the following section of marketing plan?
Macro environment
Market analysis
Consumer analysis
Internal environment analysis (page 15) 100%
3
The firm objective in the introductory stage of the product life cycle is to:
Extend the cycle as long as possible
Improve warranty terms and service availability
Emphasize market segmentation
Stimulate demand for the product
ref
http://www.scribd.com/doc/3701290/Product-Life-Cycle1
The majority of firms enter in a particular market during the:
Introduction
Growth
Maturity
Decline
ref
http://www.google.com.pk/#hl=en&q=+The+majority+of+firms+enter+in+a+partic
ular+market+during+the+growth&aq=f&aqi=&aql=&oq=&gs_rfai=&fp=1&cad=b
Which of the following come(s) under the category of new product?
New product lines
Cost reductions
ref
http://www.knowthis.com/principles-of-marketing-tutorials/managing-
products/categories-of-new-products/
Idea generation
Idea screening (page 27)
Test marketing
Business analysis
The stage in the adoption process that has been reached when an individual becomes
sufficiently involved with a new product to begin to seek information about it is called:
Awareness
Evaluation
Interest (page
Trial
Based on pricing objectives, a general guideline that is intended for use in specific
pricing decision is called:
A product line
4
A pricing policy
A strategic pricing
An objective pricing
The consumer’s perception of prices such as Rs. 5.95 and Rs. 6.99 is that these prices are:
Regular retail prices
Wholesale prices
Competitive prices
Discount prices
Which of the following is the traditional pricing objective?
Increase market share
Maximize profits
Meet competitors’ prices (page 42)
Increase market growth
A supermarket advertises sugar and coffee at very low prices with the objective of
attracting customers who will buy other high profit items. This is called:
Product line pricing
Multiple unit pricings
Odd pricing
Loss leader
ref http://business.yourdictionary.com/multiple-unit-pricing
MKT501 Solved Mid Term Papers 2010

By
Q1
The skimming, penetration, bargaining and discounts are included in which of
the following marketing mix strategy?
(a) Product decisions
(b) Price decisions
(c) Place decisions
(d) Promotion decisions
http://www.businessplans.org/market.html
Q2
(a) Business plan
(b) Marketing process
(c) Production process
(d) Selling plan
Q3
market?
(a) Market leader
(b) Market challenger
(c) Market nicher
(d) Market follower
http://www.businessdictionary.com/definition/market-leader.html
Q4
(a) Market segment and advertising
(b) R & D and market segment
(c) Advertising and promotion
(d) R & D and advertising (page 20)
Q5
(a) Decreasing distribution of the product
1
(b) Introducing the new usage of the product
(c) Eliminating some features of product
(d) Increasing cost
Q6
(a) Market segmentation strategy
(d) Cost leadership strategy
Q7
Soap is an example of which of the following goods?
(a) Unsought
(b) Specialty
(c) Convenience
(d) Shopping
http://www.businessdictionary.com/definition/convenience-goods.html
Q8
effort?
(a) Emergency
(b) Specialty
(c) Impulse
(d) Shopping
http://www.the500group.com/glossary_I.html
Q9
following sources?
(a) Top management
(b) Customers
(c) Competitors
(d) Employees
Q10
Which of the following is EXCLUDED from business analysis?
(a) Profit analysis
(b) Management analysis (page 28)
(c) Cost analysis
(d) Sales forecast
Q11
2
ABC Company is engaged in new product development process. After idea
generation, screening, concept development and going through the business
(a) Home-placement testing
(b) Consumer testing
(c) Beta testing (page 27)
(d) Alpha testing
Q12
(a) Competitors
(b) Focus groups
(c) Target customers
(d) Employees
http://www.google.com.pk/#hl=en&source=hp&biw=1006&bih=523&q=With+
what+groups+do+firms+conduct+concept+testing+for+new+products%3F&aq=
f&aqi=&aql=&oq=&gs_rfai=&fp=d3930372925886c8
Q13
(a) Desire
(b) Awareness
(c) Evaluation
(d) Interest
http://tutor2u.net/business/marketing/buying_new_products.asp
Q14
Which product is MOST likely to be purchased through routine decision
making?
(a) Television set
(b) Soft drink
(c) Shirt
(d) Car
Q15
product fails?
(a) Individual branding
(b) Overall family branding
(c) Line family branding
(d) Brand extension branding
Q16
3
(a) It is recyclable and environmentally safe
(b) It facilitates transportation, storage, and handling for middlemen
(c) It can not be reused for purposes other than its initial use
(d) It can be used as a promotional tool
Q17
number out of all the numbers between 1 and 100 is thought to have least
perceived value as compared to its actual value?
(a) 90
(b) 77 (page 40)
(c) 55
(d) 25
Q18
Which of the following is an indicator of high quality of the product?
(a) Psychological price
(b) Penetration price
(c) Premium price (page 39)
(d) Low price
Q19
(a) 4/10 net 30
(b) 10/4 net 30
(c) 10/30 net 4
(d) 4/30 net 10
Q20
(a) The buyer must pay within 10 days of receipt of goods but will receive 3%
(b) The buyer must pay within 3 days of receipt of goods but will receive 10%
(c) The buyer must pay within 10 days of receipt of goods but will receive 3%
(d) The buyer must pay within 40 days of receipt of goods but will receive
Q21
Which of the following pricing is used to maximize the company's market share?
(a) Cost-orientated pricing
(b) Psychological pricing
(c) Market penetration (page 45)
(d) Market skimming
4
Q22
following items?
(a) Specialty
(b) Convenience
(c) Unsought
(d) Pharmaceuticals
Q23
Which of the following discourages the entry of competitors as well as low prices
act as a barrier to entry?
(c) Penetration pricing (page 46)
(d) Market skimming pricing
Q24
(a) Premium item
(b) On- sale item
(c) Discounted item
(d) Loss leader (page 45)
Q26
A company wants to maximize market share, assuming that market is price
sensitive. What pricing strategy you would suggest for the company to achieve
this objective?
(c) Premium pricing
(d) Penetration pricing (repeated)
Q27
(a) Cost and production function
(b) Revenue and cost function
(c) Demand and market function
(d) Demand and cost function
Q28
(a) Consumer markets (page 2)
(b) Business markets
5
(c) Global markets
(d) Non profit/government markets
Q29
(a) Consumer markets
(c) Global markets (page 2)
(d) Non profit markets
Q30
(a) Import market
(b) Export market
(c) Government market
(d) Consumer market
Q31
(a) Customers
(b) Sellers
(c) Marketers
(d) Manufacturers
Q32
Identify which one is an ancillary service.
(a) Delivery (page 6)
(b) Promotion
(c) Labeling
(d) Packaging
Q33
Which of the following concepts is used when a company wants to expand the
market?
(a) Production concept
(b) Product concept
(c) Selling concept
(d) Marketing concept
Q34
(a) Real need
(b) Stated need
(c) Unstated need
(d) Delighted need
Q35
6
Distributors are part of which of the following environment?
(a) Task environment (page 11)
(b) Broad environment
(c) Natural environment
(d) Political environment
Q36
In which section of the marketing plan you would find the detailed information
about the marketing environment, market trends, customers and competitors?
(a) Situation analysis
(b) Product/market background
(c) Marketing strategies
(d) Market analysis (page 15)
Q37
Q38
(a) Reduce the product quality(page 19)
(b) Improve customer service
(c) Protect the existing market share
(d) Expand the total market
Q39
(a) Market challenger
(b) Market nicher (page 20)
(c) Market leader
(d) Market follower
Q40
An elaborated version of the idea expressed in the meaningful consumer terms,
describes which of the following?
(a) Product screening
(b) Product test
(c) Product concept
(d) Product idea
http://www.slideshare.net/infinityrulz/product-decision-3051097
Q41
7
Setting price for the product is critical task for the marketers. What are the
critical questions do you think a marketer should answer before setting the
price and also explain the factors that influence the pricing objectives. (10)
MKT501 Solved Mid Term Papers 2010

By
Q1
The skimming, penetration, bargaining and discounts are included in which of
the following marketing mix strategy?
(a) Product decisions
(b) Price decisions
(c) Place decisions
(d) Promotion decisions
http://www.businessplans.org/market.html
Q2
(a) Business plan
(b) Marketing process
(c) Production process
(d) Selling plan
Q3
market?
(a) Market leader
(b) Market challenger
(c) Market nicher
(d) Market follower
http://www.businessdictionary.com/definition/market-leader.html
Q4
(a) Market segment and advertising
(b) R & D and market segment
(c) Advertising and promotion
(d) R & D and advertising (page 20)
Q5
(a) Decreasing distribution of the product
1
(b) Introducing the new usage of the product
(c) Eliminating some features of product
(d) Increasing cost
Q6
(a) Market segmentation strategy
(d) Cost leadership strategy
Q7
Soap is an example of which of the following goods?
(a) Unsought
(b) Specialty
(c) Convenience
(d) Shopping
http://www.businessdictionary.com/definition/convenience-goods.html
Q8
effort?
(a) Emergency
(b) Specialty
(c) Impulse
(d) Shopping
http://www.the500group.com/glossary_I.html
Q9
following sources?
(a) Top management
(b) Customers
(c) Competitors
(d) Employees
Q10
Which of the following is EXCLUDED from business analysis?
(a) Profit analysis
(b) Management analysis (page 28)
(c) Cost analysis
(d) Sales forecast
Q11
2
ABC Company is engaged in new product development process. After idea
generation, screening, concept development and going through the business
(a) Home-placement testing
(b) Consumer testing
(c) Beta testing (page 27)
(d) Alpha testing
Q12
(a) Competitors
(b) Focus groups
(c) Target customers
(d) Employees
http://www.google.com.pk/#hl=en&source=hp&biw=1006&bih=523&q=With+
what+groups+do+firms+conduct+concept+testing+for+new+products%3F&aq=
f&aqi=&aql=&oq=&gs_rfai=&fp=d3930372925886c8
Q13
(a) Desire
(b) Awareness
(c) Evaluation
(d) Interest
http://tutor2u.net/business/marketing/buying_new_products.asp
Q14
making?
(a) Television set
(b) Soft drink
(c) Shirt
(d) Car
Q15
product fails?
(a) Individual branding
(b) Overall family branding
(c) Line family branding
(d) Brand extension branding
Q16
3
(a) It is recyclable and environmentally safe
(b) It facilitates transportation, storage, and handling for middlemen
(c) It can not be reused for purposes other than its initial use
(d) It can be used as a promotional tool
Q17
number out of all the numbers between 1 and 100 is thought to have least
perceived value as compared to its actual value?
(a) 90
(b) 77 (page 40)
(c) 55
(d) 25
Q18
Which of the following is an indicator of high quality of the product?
(a) Psychological price
(b) Penetration price
(c) Premium price (page 39)
(d) Low price
Q19
(a) 4/10 net 30
(b) 10/4 net 30
(c) 10/30 net 4
(d) 4/30 net 10
Q20
(a) The buyer must pay within 10 days of receipt of goods but will receive 3%
(b) The buyer must pay within 3 days of receipt of goods but will receive 10%
(c) The buyer must pay within 10 days of receipt of goods but will receive 3%
(d) The buyer must pay within 40 days of receipt of goods but will receive
Q21
Which of the following pricing is used to maximize the company's market share?
(c) Market penetration (page 45)
(d) Market skimming
4
Q22
following items?
(a) Specialty
(b) Convenience
(c) Unsought
(d) Pharmaceuticals
Q23
Which of the following discourages the entry of competitors as well as low prices
act as a barrier to entry?
(c) Penetration pricing (page 46)
(d) Market skimming pricing
Q24
(a) Premium item
(b) On- sale item
(c) Discounted item
(d) Loss leader (page 45)
Q26
A company wants to maximize market share, assuming that market is price
sensitive. What pricing strategy you would suggest for the company to achieve
this objective?
(c) Premium pricing
(d) Penetration pricing (repeated)
Q27
(a) Cost and production function
(b) Revenue and cost function
(c) Demand and market function
(d) Demand and cost function
Q28
(a) Consumer markets (page 2)
5
(c) Global markets
(d) Non profit/government markets
Q29
(a) Consumer markets
(c) Global markets (page 2)
(d) Non profit markets
Q30
(a) Import market
(b) Export market
(c) Government market
(d) Consumer market
Q31
(a) Customers
(b) Sellers
(c) Marketers
(d) Manufacturers
Q32
Identify which one is an ancillary service.
(a) Delivery (page 6)
(b) Promotion
(c) Labeling
(d) Packaging
Q33
Which of the following concepts is used when a company wants to expand the
market?
(a) Production concept
(b) Product concept
(c) Selling concept
(d) Marketing concept
Q34
(a) Real need
(b) Stated need
(c) Unstated need
(d) Delighted need
Q35
6
Distributors are part of which of the following environment?
(a) Task environment (page 11)
(b) Broad environment
(c) Natural environment
(d) Political environment
Q36
In which section of the marketing plan you would find the detailed information
about the marketing environment, market trends, customers and competitors?
(a) Situation analysis
(b) Product/market background
(c) Marketing strategies
(d) Market analysis (page 15)
Q37
Q38
(a) Reduce the product quality(page 19)
(b) Improve customer service
(c) Protect the existing market share
(d) Expand the total market
Q39
(a) Market challenger
(b) Market nicher (page 20)
(c) Market leader
(d) Market follower
Q40
An elaborated version of the idea expressed in the meaningful consumer terms,
describes which of the following?
(a) Product screening
(b) Product test
(c) Product concept
(d) Product idea
http://www.slideshare.net/infinityrulz/product-decision-3051097
Q41
7
Setting price for the product is critical task for the marketers. What are the
critical questions do you think a marketer should answer before setting the
price and also explain the factors that influence the pricing objectives. (10)
1. _________ comprises of the whole group of benefits the company promises to

deliver.
a. Marketing promise
b. Creative offering
c. Value proposition
d. Competitive advantage
2. The 20-80 rule tells marketers about_______________.
a. The top 80 percent of customers generate 20 percent of the company's

profits
b. The top 20 percent of customers generate 80 percent of the company's
profits
c. The bottom 20 percent of customers generate 80 percent of the company's profits
d. 20-80 percent of profits are generated by 20-80 percent of the customers
3. Process to carefully manage detailed information about individual customers and

all "touch points" to enhance customer loyalty is ___________.
a. Customer relationship management

b. Data mining
c. Prospecting
d. Customer Information management
4. Customer churn is called __________.
a. Customer loyalty
b. Customer defection
c. Customer relationship
d. Customer mix
5. An organized collection of comprehensive information about individual

customers or prospects is called ________________.
a. Customer database
b. Marketing database
c. Business database
d. Data mine
6. One problem that can hinder a firm from using CRM effectively is _________.
a. The assumptions behind CRM may not always be true
b. Building customer databases can be expensive
c. Getting everyone in the company to be customer oriented
d. All of the above
7. An organization that aims to highlight high quality will offer customers more than
__________ enforced by the courts.
a. Performance levels
b. Quality levels
c. Implied warranties
d. Prices
8. The inability of the selling company to match up its offering to the needs of
customer causes the primary reason for new product _____________.
a. Diversification
b. Failure
c. Success
d. Development
9. Products that are inventions are known as ______________.

a. New category entry
b. An addition to product line
c. New-to-the-world products
d. A product improvement
10. A growth direction through the increase in market share for present product
markets denotes which of the following?
a. Market penetration
b. Marketing mix
c. Market development
d. Product development
11. Which of the following is a part of the media that is specially designed to reach a very
a. Mass media
b. Print media
c. Electronic media
d. Internet
12. Which of the following is NOT the purpose of mass media?

a. Advocacy
b. Journalism
c. Broadcasting
d. Entertainment
13. Which type of media has an advantage of “mass coverage” for promotions?
a. Newspaper
b. Radio
c. Television
d. Outdoor advertising
14. Which of the following is NOT used for commercial advertising?

a. Wall paintings
b. Billboards
c. Bus stop benches
d. Word of mouth
15. For what purpose advertising slogans are used?

a. Drawing attention
b. Marketing communication
c. Sales promotion
d. Publicity
16. In which type of commercial, information is conveyed through television?

a. Broadcasting
b. Information
c. Telecasting
d. Billboard
17. Which of the following is a NOT type of sales?

a. Direct sales
b. Aggressive sales
c. Consultative sales
d. Complex sales
18. Who is much more knowledgeable about their product or service than the prospect?
a. Sales person
b. Manager
c. Customer
d. Whole seller
19. Which of the following is NOT the tactics of negotiation?

a. Presenting demands
b. Setting pre-conditions
c. Declining to speak first
d. Presenting product
20. What is the other term used for negotiation?

a. Loss-win
b. Win-win
c. Win-loss
d. Loss-loss
21. How marketing manager can develop strategies for each product using information
from sales force management system?
a. Using communication mix variables
b. Using marketing mix variables
c. Using product mix variables
d. Using promotion mix variables
22. How an increased productivity create competitive advantage?

a. It reduces cost
b. It increases retailers
c. It increases competitors
d. It reduces growth
23. What is an outcome of communication and co-operation between sales personnel?

a. More productivity
b. Successful selling
c. More market growth
d. Successful team selling
24. Identify the type of promotion in which companies use celebrities for promotion.
a. Personal selling
b. Sales promotion
c. Publicity
d. Public relation
25. Companies are using public relation to support the sales:

a. In short run only
b. In long run only
c. In short and long run
26. Which of the following is the combination of institutions through which a seller
markets products to the user?
a. Retailer
b. Wholesaler
c. Distribution channel
d. Logistics organization
27. Which of the following is readymade business transferred from one place to other?
a. Whole selling
b. Retailing
c. Franchising
d. Direct selling
28. What will be the length of distribution channel for perishable goods?
a. Short
b. Long
c. Medium
29. What is the intention of vertical marketing for retailers and wholesalers?
a. Reduce cost
b. Reduce channels
c. Reduce control
d. Increase control
30. A vertical marketing system in which independent firms at different levels of
production and distribution join together through contracts to obtain more economies or
sales impact than they could achieve alone is referred as:
a. Corporate VMS
b. Conventional VMS
c. Administered VMS
d. Contractual VMS
31. The _________ is the central instrument for directing and coordinating the
marketing effort
a. Marketing plan
b. Strategic marketing plan
c. Tactical marketing plan
d. Mission statement
a. Service differentiation
b. Design
c. Delivery
33. Some products that require the use of other products are called _____ products.
a. Coordinated
b. Complementary
c. Required
d. Captive
34. An SBU refers to _________.

a. Strategic bidirectional unit
b. Strategic business unit
c. Statistical business unit
d. Strategic bipartisan union
35. SWOT analysis refers to an analysis of a company's _________.

a. Strategic units; workers; opportunities; technology
b. Strengths; weaknesses; opportunities; threats
c. Strengths; weaknesses; opportunities; technology
d. Systems; weaknesses; operations; threats
36. The holistic marketing framework is designed to address which three key
management questions?
a. Segmentation; targeting; positioning
b. Value exploration; value creation; value delivery
c. Customer; cost; competition
d. Participation; stability; freedom
a. Service differentiation
b. Design
c. Delivery
38. Some products that require the use of other products are called _____ products.
a. Coordinated
b. Complementary
c. Required
d. Captive
39. The _____ identifies the product or brand.

a. Container
b. Label
c. Advertisement
d. Warranty
40. A(n) _____ product exceeds customer expectations.

a. Strategic
b. Superior
c. Augmented
d. Anticipated
41. Company’s or brand’s reliability, competitive prices, quality and reliability,
and an effective sales force are required to deal with _______________market.
a. Consumer
b. Business
c. Global
d. Governmental
42. A small retailer lies under the _______________ environment.

a. Task
b. Broad
c. Weak
d. Competitive
43. Core Competency:

a. provides potential access to a wide variety of markets
b. increases perceived customer benefits
c. both of the given options
d. none of the given options
44. The JEO Films’ investment in film “Khuda Ke Liye” is an example of:
a. Product concept
b. Production concept
c. Marketing concept
d. All of the given options
45. The phrase “marketing decisions must be carefully monitored as a whole” is

concerned with _______________ part of the broad environment.
a. Monitoring
b. Flexibility
c. Research & Development
46. When the customer asks a specific product from the retailer, it can be an
impact of _______________.
a. Demand Pull Strategy
b. Cost Pull Strategy
c. Demand Push Strategy
d. Product Line Strategy
47. Which one of the followings is not a part of the Marketing Plan?
a. Executive summary
b. Implementation
c. Salutation
d. Appendix
48. A position, in which a company is in a strong but not foremost position, that is
satisfied to live at this level and enjoys its market shares, is called
_______________.
a. Market leader
b. Market follower
c. Market challenger
d. Market nicher
49. When a company upgrade its brand with more signs and appearance under the
same price for capturing more target costumers, is best under the:
a. Cost leadership strategy
b. Differentiation strategy
c. Promotional strategy
d. Scenario planning
50. Warranty and installations are the parts of:

a. Specialty Goods
b. Core product
c. Tangible Product
d. Augmented Product
FALL SEMESTER 2007
51. A fundamental part of the distribution function is to get the product:
a. To the right place at the right time
b. Launched into new markets
c. To intermediaries
d. To market to avoid channel conflict
52. Which of the following is most likely to stimulate customer loyalty?
a. Coupons
b. Sweepstakes
c. Frequent-user incentives
d. Samples
53. In many instances the most appropriate way to cope with a negative event that may
lead to negative public relations is to:
a. Discourage news coverage of the event
b. Deny that the event occurred
c. Facilitate news coverage
d. Hire a public relations firm
54. Relationships among channel members, i.e. producers, wholesalers and retailers, are
usually:
a. Short-term commitments
b. Long-term commitments
c. Expensive resource commitments
d. Only minor commitments
prospects to buy and __________.
a. Being aware of competitors' sales activities
b. Depending on one-sale customers
c. Avoiding repeat sales
d. Keeping customers satisfied
56. It is important to actively listen the other party to:

a. Select, refine and craft an agreement
b. Explore their underlying needs
c. Set your tone
57. Slow feedback, high costs, and difficulty in measuring effects on sales are
disadvantages of which promotion mix ingredient?
a. Advertising
b. Public relations
c. Sales management
d. Sales promotion
58. What source of information is usually effective for moving consumers to the
evaluation stage of the product adoption process?
a. Salespersons
b. Mass communication
c. Personal sources
d. Consumer advocates
59. A person, group, or organization that has a meaning it intends and attempts to share
with a receiver or an audience is a:
a. Medium of transmission
b. Source
c. Relay channel
d. Decoder
60. The limitations in using publicity-based public relations tools stem primarily from the
fact that:
a. Publicity is never properly managed by media personnel.
b. Media personnel consider only unfavorable messages as newsworthy.
c. It is time-consuming and costly to convince media personnel that the
information is newsworthy.
d. Media personnel control the content and the timing of the communication.
61. According to Maslow, the religious affiliations are part of _____________ needs.
a. Physiological
b. Belonging
c. Status
d. Being
62. Which product is MOST likely be purchased through routine decision making?
a. Car
b. Shirt
c. Soft drink
d. Television set
63. The major factors used to divide markets into consumer markets or organizational
markets are the:
a. Buyer characteristics and size of purchases
b. Product prices and buyer characteristics
c. Buyer characteristics and the purposes for which they buy products
d. Buyer characteristics and product characteristics
64. The three major categories of influences that are believed to influence the consumer
buying decision process are personal, psychological, and:
a. Social
b. Demographic
c. Situational
d. Cultural
65. Shortly after purchasing a product, the post-purchase evaluation may result in
cognitive dissonance. Cognitive dissonance is best defined as:
a. The congruence between external and internal searches for product information
b. Satisfaction with the purchase
c. The establishment of criteria for comparing products
d. Doubts that occur because the buyer questions whether the decision to
purchase the product was right
66. You would expect to find Hush Puppies, Marks & Spencer and Chen One in an area
known as the __________ in a city.
a. Central business district
b. Prime pitch
c. Retail zone
d. Central trading area.
67. A customer approaches the store's manager and says that he has seen a blender on
display he wishes to buy. The manager asks him to fill out an order form and someone
from customer service would be happy to bring him a blender. The customer is shopping
in a:
a. Superstore
b. Catalogue showroom
c. Warehouse club
d. Discount store
68. Direct marketing and automatic vending are examples of:

a. Off-premise retailing
b. Non-store retailing
c. Off-price retailing
d. Direct retailing
69. By using a wholesaler, a company can have a distinct advantage because the
specialized services performed by the wholesaler allow the firm to:
a. Focus on developing and manufacturing products that match consumers'
needs and wants
b. Focus on increasing production capacity and efficiency
c. Reduce manufacturing costs to retailers and provide quality merchandise to
consumers
70. Which type of wholesaler not only provides transportation and delivers products to
retailers, but also provides the service of placing products on retailers’ shelves?
a. Truck wholesaler
b. Cash-and-carry wholesaler
c. Rack jobber
d. Drop shipper
71. The market consists of all the organization that acquire goods and services used in
the production of other products or services that are sold, rented, or supplied to
other is called _______.
a. Consumer market
b. Business market
c. Niche market
d. Global market
72. The relationship is built with a customer over a long period of time and for
a long time is called ____
a. Customer experience management

b. Consumer life time value
c. Customer life time value
d. Consumer experience management
73. The firm that allow the wants and needs of customers and potential customers to drive all
the firm’s strategic decision is known as _________
a. Marketing oriented firm

b. Customer oriented firm
c. Consumer oriented firm
d. All of above
74. _______________a form of marketing that puts particular emphasis on building a longer- term,
more intimate bond between an organization and its individual customers.
c. Global marketing
d. Consumer marketing
75. __________ is the part of the product in the form of additional consumer services and
benefits built around the core product and actual product
a. Consumer product or service

b. Tangible product or service
c. Augmented product or service
d. All of above
76. The ____________includes the immediate actors involved in producing, distributing, and
promoting the offering.
a. Task environment
b. Broad environment
c. Marketing environment
d. Customer environment
77. ____________ is the set of marketing tools that the firm uses to pursue its
marketing objectives in the target market.
a. Consumer mix
b. Product mix
c. Customer mix
d. Marketing mix
78. The ___________ concept holds that the organization’s task is to determine the
needs, wants, and interests of target markets and to deliver the desired
satisfactions more effectively and efficiently than competitors in a way that
preserves or enhances the consumer’s and the society’s well-being.
c. Societal marketing
d. Global marketing
79. The production of different varieties of the same product, or different products at the same
level of processing, within a single firm. This may, but need not; take place in subsidiaries in different
countries is known as __________
a. Innovation Strategies
b. Horizontal integration
c. Vertical integration
d. Market dominance strategies
80. __________ is a strategic planning method that some organization uses to make flexible long-
term plans.
a. Scenario Planning
b. Market planning
c. Customer planning
d. Consumer planning
81. In the ABSENCE of __________, pricing remains a flexible and convenient way
to adjust the marketing mix.
a. Experience-curve effects
b. Strong price competition
c. Weak price competition
d. Government price control
82. Which one of the following statements by a company chairman best reflects the
marketing concept?
a. We have organized our business to make certain that we satisfy

customer needs.
b. We believe that the marketing department must organize to sell what we
produce.
c. We try to produce only high quality, technically efficient products.
d. We try to encourage company growth.
83. The two components of a marketing strategy are _______.

a. Marketing objectives and promotion
b. Marketing mix and marketing objectives
c. Target market and marketing mix
d. Target markets and promotions
84. The marketing concept is a philosophy that states that an organization should try
to satisfy customers' needs and at the same time ______.
a. Increase market share.

b. Increase sales.
c. Achieve the organization’s goals.
d. Always produce high
85. When a company adjusts price levels so that it can increase sales volume to
levels that match the organization’s expenses, it is said to employ a _____pricing
objective.
a. Market share
b. Cash flow
c. Return on investment
d. Survival
86. If Planters is concerned that acquiring a taste for its new product, honey-roasted
macadamia nuts, takes time, it should use __________ packaging.
a. Family
b. Multiple
c. Tamper-resistant
d. Unlabeled
87. A carton of orange juice has no brand name on the package, only the name of the
product 'orange juice'. This is an example of
a. A manufacturer's brand.
b. An own label brand
c. A no-frills brand
d. A generic brand.
88. One distinguishing factor between a brand name and a brand mark is that a brand
name is _______
a. Creates customer loyalty.

b. Consists of words.
c. Identifies only one item in the product mix.
d. Implies an organization's name.
89. A firm may decide that all packages are to be similar or include one major
element of the design. This approach to promote an overall company image is
called ______
a. Family extension.
b. Family packaging.
c. Overall packaging.
d. Package extension.
90. The _____ stage of the product life cycle generates most sales revenue for the
firm.
a. Introduction
b. Growth
c. Maturity
d. Decline
91. The basic role of promotion is _____.
a. Information
b. Manipulation
c. Communication
d. Interpretation
92. If the aim of the promotion to introduce a new consumer product is to achieve
high awareness levels, the firm will most likely make heavy use of _______ in the
promotional mix.
a. Advertising
b. Sales promotion
c. Personal selling
d. Publicity
93. A consumer contest is an example of _____.
a. Personal selling
b. Sales promotion
c. Advertising
d. Indirect selling
94. A television advertisement showing the safety features of the Volvo 240 DL
would be best classified as which of the following?
a. Product advertising
b. Pioneer advertising
c. Defensive advertising
d. Societal marketing
95. Brands that are promoted through comparative advertising are MOST likely to be
_____.
a. Market leaders
b. Brands that are attempting to compete with market leaders
c. Primarily services rather than tangible goods
d. Attempting to compete on a non-price basis
96. Advertising appropriations are largest for which type of product?
a. Industrial products
b. Convenience goods
c. High-priced products
d. Specialty goods
97. If Wrigley sets its pricing objective as attaining 38 percent of the chewing gum
market, what else would be needed to make this a true pricing objective?
a. A statement of demand elasticity

b. An identification of cost structure
c. A breakeven analysis
d. Identification of a time period for accomplishment
98. If a product has an inelastic demand and the manufacturer raises its price, _____
a. Total revenue will increase

b. Quantity demanded will increase
c. The demand schedule will shift
d. The demand will become more inelastic
99. When marginal cost is equal to marginal revenue, the firm should _____.
a. Produce more to increase profits

b. Produce less to decrease total costs
c. Stop producing additional units to maximize profits
d. Provide discounts to encourage purchases
100. Which one of the following pricing policies may result in losing money on the
product?
a. Price leader
b. Psychological discounting
c. Penetration pricing
d. Special-event pricing
prospects to buy, and ___________.
Monitoring new products being developed

Being aware of competitors' sales activities
Avoiding repeat sales.
Keeping customers satisfied
102. Mr. Kafeel, a sales person from Xerox, develops a list of potential customers and
evaluates them on the basis of their ability, willingness, and authority to
purchase copy machines. This process is called __________.
Customer search
Sales preparation
Approaching the customer
Prospecting
103. Imran tells his wife, Saima, that his last sales call of the day at McDonald was a
disaster. He explains that he never really figured out what the purchasing agent was
looking for. Saima, a sales trainer for another firm, hands Imran a book on
__________.
Improving listening skills

Overcoming objections
Product demonstrations
Closing the sales encounter
104. Musharaf, a trained engineer, is a salesperson for a chemical manufacturer. He

provides current customers with advice about a product's characteristics and
applications. He is a _______.
Missionary salesperson
Trade salesperson
Inside order taker
Technical salesperson
105. A sales representative for Coca-Cola travels to various shops and restaurants to
determine how much bottles the customer needs for the coming period. The sales
representative would be classified as which one of the following types of sales
Order getter
Inside order taker
Field order taker
Trade salesperson
106. A ___________ audit is used to assess a company's image among the

organization’s publics or to evaluate the effect of a specific program.
Communications
Social
Environmental
Public Relations
Publicity
107. In many instances the MOST appropriate way to cope with a negative event that
may lead to negative publicity is to __________.
Discourage news coverage of the event

Deny that the event occurred
Facilitate news coverage
Hire a public relations firm
108. A marketer uses pioneer advertising to __________.
Promote established brands

Compare brand names
Promote a product in the introductory stage of the life cycle
Introduce a competitive version of the product
109. Which of the following is the most important consideration when choosing an
event to sponsor?
Consistency in the association between the event and the company's
product
The length of the event
When the event occurs
The specific name of the event
110. __________ is a broad set of communication activities used to create and

maintain favorable relations between the organization and its publics.
Advertising
A press strategy
Public relations
Publicity
Question # 1 Buying and selling of mass consumer goods and services comes under
which of the following markets?
Business markets
Global markets
Consumer markets
Government markets
Question # 2 Idea-reducing stage of new product development process is called:
Concept development
Product concept
Idea screening
Idea generation
Question # 3 Market –oriented firms focus on:
Retailers
Distributors
Customers
Wholesalers
Question # 4Which of the following BEST describes the definition of marketing mix?

Question # 5 Financial summary of a marketing plan includes all EXCEPT:

Breakeven analysis
Assumptions
Question # 6 Which of the following BEST describes the consumer’s preference for
products that are widely available to them?
Production concept
Marketing concept
Selling concept
Product concept
Question # 7 The purchase of which of the following items is least likely to be affected
by demographic factors?
Car
Furniture
Computer
Sugar
Question # 8 While considering the place for a product which of the following is
important for customer.
Communication
Convenience
Cost
Solution
Question # 9 Many companies prefer to follow rather than challenge the:
Market challenger
Market follower
Market nicher
Market leader
Question # 10 Need becomes ________ when they are directed towards a specific object.
Actual need
Want
Satisfaction
Demand
Question # 11 Critical path analysis is useful at which stage of the product development
Process?
Commercialization
Concept development
Beta testing
Business Analysis
Question # 13 Which of the following firms emphasis on product’s benefits to the

customers rather than on product attributes.
Product oriented
Market oriented
Sales oriented
Production oriented
Question # 14Which of the following is NOT a part of consumer adoption process?
Convenience
Trail
Evaluation
Interest
Question # 15 , is called:
Real need
Stated need
Unstated need
Delighted need
Question # 16 Which of the following are called value maximizers?
Sellers
Customers
Marketers
Manufacturers
Question # 17 Aggressive selling is a characteristic of which of the following concept of

marketing?
Production concept
Marketing concept
Selling concept
Product concept
Question # 18 Which of the following market dominance strategy involves less risk of
competitive attacks?
Challengers
Leaders
Followers
Nichers
Question # 19 Which of the following is NOT a part of broad environment?
Economy
Demographics
Technology
Corporate culture
Food
French-fries
Burger
Pizza
Question # 5 Which stage in the PLC normally lasts longer and poses strong challenges
to the marketing managers?
Introduction
Growth
Maturity
Decline
Question # 7 Which of the following is usually the target of a market challenger?

Market nicher
Market leader
Market follower
Market segment
Question # 9 Which of the following is an advantage that enables business to survive
against its competition over a long period of time.
Marketing advantage
Core competency

Competition
Technology
Corporate culture
Economy
Question # 12 Which of the following is the task of selecting an overall company strategy
for long-run survival and growth?
Mid-term planning
Short-term planning
Question # 15 Which of the following markets involve buying and selling of goods for
their utility and enabling them to make or re-sell a product to others?
Consumer markets
Business markets
Global markets
Government markets
Question # 16 The consumer products and services with unique characteristics or brand
identification for which a significant group of buyers is willing to make a special
purchase effort are called:
Industrial products
Specialty products
Unsought products
Shopping products
Question # 17 Which of the following is NOT an external source of idea generation?
Top management
Competitors
Suppliers
Customers
Question # 18 In the product adoption process, the consumer is stimulated to seek
information about the innovation at which of the following stage?
Interest
Trial
Awareness
Evaluation
Question # 19 Which of the following aggressive strategy is without direction?
Reactor
Analyzer
Defender
Prospector
Question # 3 Which of the following is an example of ancillary service?

warranty
Promotion
Labeling
Packaging
Question # 4 of 20 ( Start time: 10:03:14 PM ) Total Marks: 1
A product is showing rapidly rising sales and profits are also high. Identify the product is
at:
Introduction stage
Growth stage
Maturity stage
Decline stage
Question # 5 of 20 ( Start time: 10:03:50 PM ) Total Marks: 1

marketing plan?
Financial summary
Executive summary
Situation analysis
Appendix
Question # 7 Which of the following is NOT a part of financial summary?
Financial requirements
Margin analysis
Break-even analysis
Question # 9 All of the following are the examples of controllable factorsEXCEPT:
Line of business
Corporate culture
Question # 11 Retailers are considered under which of the following environment?
Broad
Weak
Task
Competitive
Question # 14 Which of the following is the first step in the new product development
process?
Idea generation
Idea development
Idea screening
Idea testing
Question # 15 The decisions regarding bundling of a product are related to:
Product
Price
Distribution
Promotion
Question # 20 The _____ is the central instrument for directing and coordinating the
marketing effort.
Business plan
Production plan
Market plan
Selling plan
Question # 1 ABC Company has introduced a new beverage in the market. The company
must inform customers about the availability and the benefits of the beverage. Identify
the activitiy of marketing mix involved.
Place
Price
Promotion
Product
Question # 3 All of the following are the examples of unsought goods EXCEPT:
Course books
Encyclopedia
Funeral plots
Insurance policy
Question # 4 Which of the following is known as a set of marketing tools used by the
firms to pursue its marketing objectives in the target market?
Marketing mix
Promotion mix
Offering mix
Product mix
Question # 8 Identify the products that the customer usually buys frequently and with a
minimum of comparison and buying effort.
Specialty
Convenience
Unsought
Augmented
Decisions regarding covering area of a product are included in which of the following
marketing strategy of a market plan?
Distribution
Promotion
Pricing
Product
Question # 13 Which of the following 4Ps of marketing mix involves decisions regarding
channels coverage, assortments, locations, inventories or transports?
Product
Price
Place
Promotion
Question # 17 The marketing plan should open with a brief summary of the main goals
and recommendations. This is called:
Business analysis
Situation analysis
Executive summary
Mission statement
Question # 19 At which of the following stage of consumer adoption process the
consumer decides whether to use the product or not?
Awareness
Interest
Trial
Evaluation
Brand marketing
Value marketing
Loyalty marketing
known as:
Bad – mouth
Word of mouth
Bad impression
called:
Product Cost
Product Value
Product need
Customer interface
Commercialization
Concept development
Beta testing
Business Analysis
During which stage of new product development does the firm consider profitability?
Idea generation
Business analysis
Market testing
Product development
When a firm attempts to increase sales during the maturity stage of the PLC by changing
one or more marketing mix elements, it is _____.
Changing promotion
Modifying the marketing mix
Which one of the following tend to market high end goods and services and are able to
use a premium pricing strategy in a specific market segment.
Followers
Challengers
Leaders
Nichers
Which of the following is used to test the customer preference about the new product
design?
Concept testing
Conjoint analysis
Beta testing
Business Analysis
Exit interviews
Business Analysis
Foreign imports
Executive summary
Financial summary
Discounted product
Core benefit
Augmented product
Actual product
Shopping product
Convenience product
Emergency product
Specialty product
effort?
Emergency
Specialty
Impulse
Shopping
Which of the following is frequently used in testing the acceptance of new
product design?
Concept development
Business analysis
Concurrent engineering
Conjoint analysis
Identify the commercialization decision which includes decisions regarding

locality, region, nationally or even internationally launching the product.
making?
Television set
Soft drink
Shirt
Car
Which of the following is the leak-proof packaging that provides additional
protection for the primary container?
Primary packaging
Secondary packaging
Transport packaging
product fails?
Individual branding
threat?
Premium brand
Economy brand
Fighting brand
Corporate brand
Decorative
Secondary
Shipping
Primary
Agglomeration
Physical protection
Theft reducing
The label on a pack of frozen peas says, 'packed within an hour of picking'.
These words are used:
To fullfil ethical requirenment
Transport packaging
Secondary packaging
Primary packaging
Which of the following is a group of products that are closely related because
they function in a similar manner?
Convenience product
Private brand
Line extension
Product line
Which of the following is also known as dual branding?
Private brand
Multibrand
Co-brand
New brand
The concept of price is central to:
Administration
Management
Macroeconomics
Microeconomics
Promotion
Price
Place
Product
ABC Company priced the product as of Rs. 19.99 instead of Rs.20. Which of the
following pricing techniques is ABC Company using?
Dodging pricing
Deceptive pricing
Premium pricing
Allowance
Discounts
High promotion
Reward competitors
3/10 net 30 is an example of which of the following?
Seasonal discount
Trade discount
Quantity discount
Cash discount
Effective price List price Retail price Wholesaler price
Trade discount
Quantity discount
A company is providing warehousing facility to its channel members. The
company is using which of the following?
Seasonal discount Trade discount Quantity discount
Cash discount
Premium item
On- sale item
Discounted item
Loss leader
Many companies try to set a price that will maximize current profit. This
strategy assumes that company has knowledge of its:
Which one of the following 4Ps of marketing mix involves in decisions
regarding list prices, discounts, allowances and payment periods or credit terms?
Product Price Place Promotion
When need is directed towards a specific object it is called:
Actual need Want Demand Satisfaction
In which one of the following orientations companies often design the products
with little or no input from customers?
Market-oriented Product-oriented Sales-oriented
Production-oriented
Factors of broad environment affect:

Task environment
Technological environment
Product Price Place Promotion
A business wants to create the awareness about the features and befits of the
product in the market. Which of the following decisions are important to achieve
the goal?
Price decisions
Place decisions
Promotion decisions
Product decisions
Convenience Shopping Specialty Unsought
Which of the following is NOT included in the financial summary of a
marketing plan?
Breakeven analysis
Assumptions
What is conjoint analysis? Why it is often used by marketers while introducing new
product?
1-The ‘Call Centers’ are the best in _______________.
Right Product
Right Price
Right Place
Right Promotion
2- A philosophy approach in which, consumers will prefer products that are widely
available and are inexpensive is called:
Product concept
Production concept
Marketing concept
Societal concept
3- The skimming, penetration, bargaining and bundling are decided in the

______________ of the Marketing Mix strategy.
Price Decisions
Place Decisions
Product Decisions
Promotion Decisions
4-In the current situation of marketing plan, where we must analyze about area size,
segmentation, industry structure, strategic groupings and competition are covered under
the:
Market analysis
Consumer analysis
Macro environment analysis
Internal environment analysis
5-The entire product class that can satisfy a core need with reasonable effectiveness in
the product hierarchy, is known as:
Brand
Product class
Product family
Product variant
6-Which one of the following factors is not a cause of delay in new product development
process?
Capital shortage
Fragmented market
Lack of sales force
Faster development time

Advertisement, publicity, distribution, delivery modes, networking of systems and a
ll other ingredients of marketing are decided under:

8-_____ can bring large benefits to consumers and profits to producers.
Self-service
Brand image
Consumer affluence
Innovative packaging
9-Under the brand equity measurement, when most of the customers would not resist to
buy some of the specific brands, is known as:
Brand loyalty
Brand acceptability
Brand acceptability
Brand leveraging
10- A marketing oriented firm typically showes the limited product lines.
True
False
11-in the marketing environment, trends must be watched and mechanism should be
built to have information well in advance.
True
False
12-The market segmentation strategy is also called a focus strategy or niche strategy.
True
False
13- We incorporate the most preferred features into a new product or

advertisement during the conjoint analysis process
True
False

Dogs
Questions marks
Cash cows
Stars
Drawing attention
Publicity
Sales promotion
Which stage in the PLC normally lasts longer and poses strong challenges to
themarketing managers?
Introduction
Growth
Maturity
Decline
market?
Market analysis
Consumer analysis
Macro analysis
Micro analysis

Direct selling
Newspaper
Radio
Television
Telemarketing
Public relations
Sales promotion
Advertising

Brand
Container
Labeling
Packaging

known as:
Penetration pricing
Introduction
Growth
Maturity
Decline
Competitive
Dogs
Question marks
Cash cows
Stars

Public regulations
Public affairs
Lobbying
Product publicity

Personal selling
Sales promotion
Direct mail
Advertising


Premium
Cost
Salary
Wage

Business firms
Professionals

Executive summary
to quantity sold?
career in sales may offers:

High earnings
Retailer
Mail order
Selling direct
Wholesaler

Market leader
Market challenger
Market nicher
Market follower

as:
Dogs
Question marks
Cash cows
Stars

Television
Radio
Newspaper
Outdoor


Styling
Brand name
Warehousing
Packaging

Successful selling
More market growth
More productivity
Revenue per sales person (doubted)

Rent of factory
Raw material
Power
Transport
profit.
Introduction stage
Growth stage
Maturity stage
Decline stage
3) Idea-reducing stage of new product development process is called as:
a. Idea generation b. Idea screening c. Product concept d. Concept

development
Retailers
Competitors
Customers
Companies

Fixed cost
Unit cost
Total cost
Variable cost
for a product?
Labeling
Branding
Product line
Packaging
the:
Retailer
Wholesaler
Environment
Supplier

mix?

Cultural
Political
Economic
Supplier
Industrial selling
Indirect selling
Direct selling

Television
Radio
Newspaper
Direct mail

Fixed cost
Expense
Variable cost
Revenue

Interpretation
Communication
Manipulation
Information
All of the following are the examples of controllable factors EXCEPT:

Line of business
Corporate culture


Mind response
Mind awareness
Top of mind
Mind share
Product
Premium
Promotion
Cost

Primary packaging
Secondary packaging
Transport packaging

B2B selling
Telemarketing
Press release
Public relation
Publicity stunt
Publicity
of changes in cost?
Decreasing the cost
Increasing the cost
Augmented product
Actual product
Core benefit
Specialty product
Free samples
Advertising
Coupons
Price packs
Planning
Promotion
Price
Place

Compromise seeking
Common objective

Consumer market
Business market
Global market
Government market
cannot match?
Skimming
Psychological
Cost-orientated
Penetration
Innovation strategy

Direct mail
Public relations
Sales promotion
Advertising
Line extension
Co- branding
Brand extension
Multibranding

Catchy jingles
Humor
Catch-phrases

threat?
Fighting brand
Co-brand
Family brand
Individual brand

Internet
Electronic media
Mass media
Publicity

of the following:
used?
Coupon
Price-pack deal
Sample
Cents-off deal

1951
1941
1931
1921


Selling direct
Mail order
Retailer
Wholesaler
into a store.
Premium product
Discounted product
On-sale item
Loss leader

Promotion
Warehousing
Wholesaling
Retailing
50
100
150
200
7-A firm is producing standardized products and enjoying the economies of scale
by producing more. The firm is following which of the following strategy?


Convenience
Unsought
Specialty
Durable
In which stage of the product life cycle does a product reach its peak sales?
Introduction
Growth
Maturity
Decline
Question # 16 Which of the following is a strategic planning method that some
organizations use to make flexible long-term plans?
Monitoring
Forecasting
Scenario planning
Guerrilla marketing
1. Which of the following markets involve decisions such as: what country to
enter in, how to enter, how to adopt their product and services, and how to
price?
a. Consumer markets
b. Business markets
c. Global markets
d. Government markets
3. Which of the following is known as a set of marketing tools used by the

firm to pursue its marketing objectives in the target market?
a. Marketing mix
b. Promotion mix
c. Product mix
d. Offering mix
6. Which of the following is a supportive service?

a. Packaging
b. Labeling
c. Promotion
d. Delivery
8. When a company designs the product with little or no input from
customer, the company is practicing:
b. Product concept
c. Selling concept
9. All are the example of unsought goods EXCEPT:
a. Insurance policy
b. Course books
c. Encyclopedia
d. Funeral plots
10. Retailers are considered under the _____________________
environment.
a. Broad
b. Weak
c. Task
d. Competitive
12. Which of the following is included in task environment?
a. Economy
b. Technology
c. Media
d. Promotion
18. In which of the following marketing strategy companies develop the
brand name, brand image and product portfolio analysis?
a. Product
b. Pricing
c. Promotion
d. Distribution
Which of the following is NOT part of consumer adoption process?
a. Interest
b. Evaluation
c. Trail
d. Convenience
11) For ------------ product marketers should view packaging as a major
strategic tool? a. Industrial
b. Consumer convenience
c. Consumer shopping
d. Specialty
12) Which of the following is a strategy of using existing brand name to
launch new products in other categories?
a. Co- branding
b. Line extension
c. Brand extension
d. Multibranding
13) Which of the following are products and services bought by final
consumers for personal consumption?
a. Consumer products
b. Material and parts
c. Industrial products
d. Capital items
15) –––––––––– a name, term, sign, symbol, design, or a combination of
these, that identifies that maker or seller of a product or service?
a. Product
b. Brand
c. Co-brand
d. Label
16) Company specifically creates a brand to counter a competitive threat it is
known as:
a. Individual branding
b. Fighting brand
c. Family branding
d. Co-branding
18) Which of the following has a quick response towards a new product?
a. Early adopters
b. Early majority
c. Late majority
d. Opinion leaders
20) This stage in the PLC that is characterized by rapid market acceptance,
increasing sales, and rising profits is known as:
a. Introduction
b. Maturity
c. Growth
d. Decline
Seasonal discount
Trade discount
Quantity discount
Cash discount
brand which is created and owned by a reseller of a product or service is
known as:
Co-brand
Private brand
Licensed brand
product is:
Less elastic
Inelastic
Elastic
More elastic(doubted)
Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an
example of:
Functional discount
Seasonal discount
Quantity discount
Cash discount
All of the following are reasons, people will buy a premium priced product, EXCEPT:
Self-interest
Sign of self-worth
Indication of good quality
The skimming, penetration, bargaining and bundling are decided in the ______________
of the Marketing Mix strategy.
Price Decisions
Place Decisions
Product Decisions
Promotion Decisions
When a firm is in a strong, but not dominant, position and is following an aggressive
strategy of trying to gain market share, is called:
Market leader
Market nicher
Market follower
Market challenger
Advertisement, publicity, distribution, delivery modes, networking of systems and all
other ingredients of marketing are decided under:
Market penetration, market development and product development are known as
‘Integrative growth opportunities’.
True False
How marketing communication is done by business firms. Discuss a few benefits of such
communication.
Explain how company sales and profits behave during the growth and maturity stages of
the product life cycle.
Branding is the process by which both a brand and brand identity are developed. Being a
marketing manager, what benefits you would seek by establishing a brand.
You are an entrepreneur and want to market a product line of microwave ovens. Your
target market comprises of middle and upper class households. Discuss various strategic
decisions you would take, to provide the right product to your potential customers
Question # 4 In which of the following company introduces new brand names under the
same product category?
Multibrands
Brand extension
Line extension
New brands
Question # 5 Lipton yellow label has advertised, "get 20% extra tea for the same price".
Identify the type of consumer sales promotion technique used by Lipton yellow label.
Cents-off deal
Price-pack deal
Price deal
Loyalty rewards program
Question # 6 Suzuki is an example of which of the following?
Family brand
Co-brand
Economy brand
Corporate brand( doubted )
Question # 14 Which of the following is an effective short-hand summary of the situation
analysis?
Competition analysis
SBU analysis
SWOT analysis
BCG analysis
Question # 16 A brand which cost more than other products is called:
Premium brand
Economy brand
Co-brand
Family brand
Question # 17 Which of the following advertising is effective in metropolitan and high-
traffic areas?
Newspaper
Radio
Television
Billboards
Question # 19A product is showing rapidly rising sales and profits are also high. Identify
the product is at:
Introduction stage
Growth stage
Maturity stage
Decline stage
Question # 5 All of the following are the forms of sales promotion EXCEPT:
Seller promotions (doubted)
Trade promotions
Business promotions
Consumer promotions
Question # 8 Which of the following is NOT a method of promotion?
Direct mail
Public relations
Retailing
Advertising
Question # 13 Which of the following is NOT included in business analysis?
Management analysis
Cost analysis
Sales forecast
Profit analysis
Question # 16 Non-commercial billboards are used by which of the following?
Service providing organizations
Non-profit groups and government
Capital goods producing organizations
Consumer goods producing organizations
Which of the following is an activity of attracting public attention to a product or
business, as by paid announcements in the print, broadcast, or electronic media?
Sales promotion
Publicity
Advertising
Personal selling
Identify the sales promotion technique in which price of a product is temporally reduces
to increase sales.
Contests
Loss leader
Free samples
Coupons
Media for commercial advertising can include all of the following
EXCEPT:
Bus stop benches
Billboards
Wall paintings
Word of mouth
Which of the following is the price which company receives after accounting for
discounts, allowances, promotions, and other incentives?
Premium
Cooperative
Effective
Efficient
Which of the following consists of short-term incentives to encourage the purchase or
sale of a product or service?
Publicity
Sales promotion
Advertising
Direct marketing
When a firm’s average total cost equals price at the profit-maximizing output, it is known
as:
Abnormal profit
Average profit
Normal profit
Economic profit
Which of the following is NOT an example of fix cost?
Depreciation of building
Maintenance of equipment
Rent of factory
Power
the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and Rs. 600,
000 for raw material consumed. The variable cost for the company is:
500000
600000
700000
720000
8. When a company designs the product with little or no input from customer, the
company is practicing:
b. Product concept
c. Selling concept
The most flexible element of marketing mix which can be changed quickly is
Promotion
Price
Place
Product
Title page
Market analysis
Marketing strategy
Executive summary
In which of the following channel elements of distribution are integrated?
Vertical marketing system
Single transaction system
Internal marketing system
Horizontal marketing system
Distribution channels are restricted to:
Services
Physical products
Services and physical products
Services and intangible products
Which of the following channel membership will be best for distribution of toothpastes?
Corporate distribution
Intensive distribution
Exclusive distribution
Which of the following is NOT an advantage of penetration pricing?
It creates high stock turnover
It encourages the entry of competitors
It creates valuable word of mouth
It creates goodwill
Lobbying, or building and maintaining relations with legislators and government officials
to influence legislation and regulation, is part of _____.
Advertising
Public relations
Press agencies
Press relations
Which of the following is NOT an objective of sales promotion?
Attracts consumer attention
Offers strong incentives to buy
Invites and rewards quick consumer response
Personal interaction between two or more people (doubted)
Dogs
Question marks
Cash cows
Stars
Which of the following element of marketing mix customer analyzes at the last, taking a
decision of buying a particular product?
Promotion
Place
Price
Product
Real need
Stated need
Unstated need
Delighted need
mix?

Upto 1000 Solved MCQs of MKT501 Marketing Management WWW - Vustudents

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Upto 1000 Solved MCQs of MKT501

Question # 1 of 15 ( Start time: 04:55:23 AM ) Total Marks: 1

Question # 2 of 15 ( Start time: 04:56:56 AM ) Total Marks: 1

Market segmentation strategy

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Question # 4 of 15 ( Start time: 04:58:46 AM ) Total Marks: 1

Pro-forma income statement

Question # 5 of 15 ( Start time: 04:59:40 AM ) Total Marks: 1

Company and retailer

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Question # 15 of 15 ( Start time: 05:07:51 AM ) Total Marks: 1

Which of the following is usually the target of a market challenger?

Which of the following is NOT a media of advertising?

Which of the following is NOT an external source of idea generation?

Which of the following is NOT a part of marketing communication mix?

Which of the following are called value maximizers?

Which of the following explains the description of the product?

A company is charging different prices to the customers based on the location. It is

Retailers are considered under which of the following environment?

The purchase of which of the following items is least likely to be affected by

Which of the following is NOT a function performed by a public relations department?

Which of the following is TRUE statement?

The loyalty marketing focuses on establishing long term relationship between:

The price of an executive is:

Advertising is used by which of the following?

Which of the following is Not a component of a marketing plan?

career in sales may offers:

Which of the following emphasizes on profit margins rather than revenue?

A secondary-use package can best be defined as which of the following?

Billboards are example of which of the following advertising media?

Which of the following statement is TRUE about publicity?

Which of the following is NOT included in product decisions?

What is an outcome of communication and co-operation between sales personnel?

Which of the following is NOT an example of variable cost?

Why companies are moving towards marketing public relations?

Cash cows are SBU's that typically generate:

Which of the following BEST describes the definition of marketing mix?

All of the following are the examples of unsought goods EXCEPT:

BATNA stands for what?

Which of the following is NOT a force in the macro environment?

Which type of media has an advantage of “mass coverage” for promotions?

Price is the only element in the marketing mix that produces:

Which of the following is the basic role of promotion?

All of the following are the examples of controllable factorsEXCEPT:

Which of the following is NOT a type of vertical integration?

All of the following are the advantages of IMC EXCEPT:

The highest degree of share of mind is known as:

Identify the type of packaging for ice creams.

Which of the following is an example of indirect selling?

Which of the following is a controllable factor for marketers?

What is the mutual activity of negotiation and decision making?

Which of the following is also called an Export market?

Which of the following aggressive strategy is without direction?

Which of the following is NOT a part of consumer adoption process?

Which of the following offers an incentive to buy a product?