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COLORS
Colors
Color helps to graphically identify our company and create powerful impressions about our brands. Accurate
and appropriate use of color helps customers remember our company, dealers and products. The mining
campaign features one key color: Caterpillar Corporate Yellow. It complements the mining look and feel very
well. Please follow the standards below to ensure consistent color accuracy in all communications.

Special Match Color

Caterpillar Always use the Caterpillar Corporate Yellow swatches for an accurate, visual color match.
Corporate Color swatches are available from Caterpillar Corporate Literature by calling 309.266.0942 or
Yellow 800.566.7782 and requesting the following media numbers:
AEXQ2750—coated paper
AEXQ2751—uncoated paper
AEXQ2752—matte coated paper

It is important to note that Caterpillar Corporate Yellow is not the same as the paint color on
Cat® machines. Also, Pantone® 123 is not a correct match for Caterpillar Corporate Yellow.
Instead, use the swatch for a visual match.

Process Printing
If the use of a match color is not feasible, use CMYK values for process printing.

Cat Yellow
CMYK Values
C—0%
M—22%
Y—95%
K—0%

Multi-Media
Always use RGB color values for multi-media reproduction. For proper color balance, be sure
to calibrate your monitor regularly.

Cat Yellow
RGB Values
R—255
G—204
B—0

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