Professional Documents
Culture Documents
Plan
For
Cuisine-The
DISCRIPTION
OF
BUSINESS
We plan to open a restaurant chain starting with
one branch offering a range of foods and
beverages, targeting specially the youths and
young couples with keeping family-customers
also in mind. The operation will be carried out at
M.G. Road, Pune and we are having our
restaurant there only. We plan to open a
restaurant chain starting with one branch offering
a range of foods and beverages, targeting
specially the youths and young couples with
keeping family-customers also in mind. The
operation will be carried out in M.G. Road, Pune
and we are having our restaurant there only.
Executive Summary
We have started a business with the investment of
Rs. 1,50,00,000 in which we had 20,00,000 as
liquidity. We are expecting the profit of Rs. 3,79,050
in first year and cash flow projections for 5 years in a
row are Rs 48,04,050, 85,08,550, 1,21,62,050,
1,58,67,050 and 1,96,15,050 for respective years.
This shows that we have potential to grow in a very
efficient manner provided that we stick to our plans
and strategies and keep a vigil on competitors and
market as a whole. This also provide ample
opportunity for the venture capitalist and investors.
If we are able to achieve our targets we shall
be expanding our business in the form of
restaurant chain and thus we could be one
of the key players in restaurant industry.
This business plan shows our potential
entrepreneurial skills given the correct
opportunity.
TARGETED
MARKET AND
CUSTOMER
Our target customer will be the college
going & employed youths and couples
who have keen interest in hanging
around with friends and enjoying lives
with eating, drinking and playing. They
may be students from Pune University
and affiliated colleges, engineering,
medical and other professional institutes
and IT professionals with their early 20s
and 30s.
GROWTH TRENDS IN
BUSINESS
MG Road in Pune is one of the busiest
market in the city and it has as many
customers specially on weekends. Pune is
known for its life style and MG Road is the
heart of the city with many famous malls and
market around. So a restaurant business has
a great potential in MG Road. Also, the Indian
trend in hotel and restaurant business is
showing healthy signs and entrepreneurs are
seeking a great opportunity in thisbusiness.
The Vision and the People
MALVIKA PRAJAPATI
M.B.A – MARKETING
EXPERIENCE
CO-ORDINATOR IN MARKETING DEPARTMENT IN
CAFÉ COFEE DAY FROM JUNE 2008 TO AUGUST
2009.
PEOPLE
BALVINDER KAUR
M.B.A IN FINANCE
EXPERIENCE
EXECUTIVE MANAGER OF FINANCE DEPARTMENT
IN VODAFONE ESSAR FROM JULY 2007- JUNE
2008.
PEOPLE
AKANSHA RASTOGI
MBA IN HUMAN RESOURCES
EXPERIENCE:
HR EXECUTIVE IN HCL TECHNOLOGIES Ltd. FROM
AUGUST 2008 TO MARCH 2009.
PEOPLE
TAUHEED AHMAD
MBA IN PRODUCTION AND OPERATIONS
MANAGEMENT
EXPERIENCE:
POSITION: PROCESS EXECUTIVE AT McDONALD
FROM MAY, 28th 2007 to 30th June, 2008.
Business Organization
– Landline telephones
– Cell phones
Computers
- Desktop
– Laptop
– Notebooks/Net books
– Handheld
– Software
Internet
Browsers
Feasibility and specifies
Internet Service Provider
E-mail
Wireless Technology
An on-premises restaurant
communication system for
communicating a particular customer's
table location to a food server at a central
service counter. A communication device
is mounted on each of the tables in the
restaurant, and has a unique table
identifier stored therein.
Licenses & Permits
Aptitude Test
Group Discussion
Interview
Final Placement
Training of Employees
Increased productivity.
Reduced employee turnover.
Increased efficiency resulting in financial
gains.
Less requirement for supervision.
Employees frequently develop a greater
sense of self-worth, dignity and well-
being as they become more valuable to
the firm and to society.
Training Process
PROMOTION PLANS
Advertising will be done through :
Print media- local newspaper, magazines and
student publications
Hotel guide
Direct mail: subscriber list ,offices for delivery
Marketing effort will be split into 2 phases
Opening :advertisement on a large scale and
introducing such product to the people which
they have never come across
Ongoing :promotional offers discount
THE COMPETITION