THIS IS ISTYlE

Istyle is a magazine dedicated to the elite products that represent the value and quality, the best of Made in Italy. Pages illustrate the elegant Italian Style in his version of the digital magazine, particularly well in both content and graphics. Photos of high quality and interactive contributions, such as video and moving images, make IStyle The first international digital magazine dedicated to all productive sectors. A showcase of beauty that is there and we will be in Italy with a thorough overview of excellence that makes the Italian brand recognized and appreciated on every continent.

IStyle is preparing to become the icon of Made in Italy, a reference point for those who appreciate and seek the beauty and creations ...

Melina Chiapparino

THE BEST OF

Fiat 500, funny, sporty, vintage, technological,

sophisticated, super accessorized

ITALIAN ICON

he story of the 500 is the story of Italy in the second post war, a country that, exhausted by the war dreamed the wellness and social peace. In this contest the 500 appeared on the market composed by "proletarian" that desire a car for their free time, The first signs of the revolutionary Fiat economy car starts since 1939 when the carmaker runs the concept that the car is for everybody. Then finally in summer 1957 with have the first 500. The name "new 500" has been done to differentiate it to the origina1500" topolino".

The design of the new car provided a space of 2 metres and 97, a proportion original and modern external body: a kind of eag with a thin cloth roof so genial that let it won the most important award dedicated to the industrial design "Compasso d'Oro" 1959. Thanks to the construction technique of the chassis, the car weighed about 4 70 kg. Luggage compartment was under the bonnet or the space behind the front seats.

styles of life. With its elegance and femininity it can be defined a chic car ready to surprise even for extravagance and ostentation. As a woman: beautiful, elegant and surprising 1

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PRESENTATION & LAUNCH

.... he presentation of the new 500 launch took place in Turin on 4 July 2007 during an event that has traced the car history with sparkling special effects. The show was followed in television by hundreds of thousands of people. They were fantastic fireworks on the River Po. At the middle of the show sixty performers s have contributed to the extraordinary aerial choreography created by choreographer Mazzoni: a structure of tubes that raises up a giant skeleton car. Acrobats jump and dance at the rhythm of the music followed by other figures with silver livery that with their bodies they recreate the shape of the new 500. So a car formed by persons. The 500 is now ready to raise graceful, fresh and whippy in the sky. The final part is a triumph of music and choreographs anticipating the arrival of the long waiting new Fiat 500: 4 metallic gray cars on stage, followed by a faithful representation of poly styrene that hovers in the air.

Fiat 500 is not only a car but it is a social phenomenon that gathers around it initiative from all the world: a pretension to meet and compare each over having one point in common: having a 500, being a five hundred.

Dante Giacosa, Master in mogano della nuova Fiat 500 (1955)

In the honour of the Fiat 500 exist

the multimedial museum of the 500 "Dante Giacosa' documentation centre/or street education,

at the headquarters a/the Fiat 500 Club Italy, within wh ich you can find a list 0/ books

about the car. So, not only a car but

the guarantee 0/ the made in Italy

and the story of this nation.

Fi.at 500 2.1

DIVINE

~. he sun shines on the crystalline water of the coast, embellished by the lively colour and seductive scent of the flowers. By day irs paradise. Then by night the lights of the panorama make it seem like a little crib on the charming coast. In this place, Italy reveals it's extraordinary natural beauty, ancient villages and artistic traditions. But also luxury, comfort and relax. The Amalfi coast is the wellness oasi where you can refresh your body and soul in an exception location characterized by the beauty and elegance of the Italian style. In the suggestive frame of bays, coves and natural scenes you can find the best Italian Hotel. Loving places, where emotions explode at the sight of the terraces overlooking the sea and romantic views. Places of your soul and body, where the wellness and the pleasure of the senses becomes one with the interior harmony. Are the pearl of the Amalfi coast charm places chosen by celebrities and celebrities because the best resorts in the world.

a seduce is not only the wonderful beauty of the coasts, but are also ta ... sty foods and flavours of local cuisine. Amalfi and neighbors offers a variegated selection of traditional homemade pa ... sta starting with the populartSciallatielli'. Fresh fish, bufala of mozzarella cheese, and fresh little tomatoes are among the culinary excellence to taste in the hot summer evenings with precious and genuine wine. Undisputed protagonist of the riverside banquet is the lemon with it's light yellow colour and unmistakable thin shape. The Amalfi Coast lemon is considered a real commercial excellence recognizable even more by it's scent and juicy flesh. Baba, cakes and every kind of sweets born on the coast is inspired by the lemon, but the product most request in all parts of the world is the limoncello. A delicated and natural Iiquor that you would not find in other places.

-. he look is lost in the horizon marine, while in the garden, you let go by the hands of expert masseurs. Blowing a gentle breeze in the air and expand the scents of Mediterranean herbs and essences. You are at the wellness centre of the Caruso Hotel of Ravello, a "private garden" on the sea, where you can bee cuddled by the best SPA treatments to relax and restore body energy.

Aromatherapy, traditional massage and advanced treatment specifically designed for men, pregnant women for the kids and all ages are just some of the highest quality care for guests. But you might also find yourself in the infinity swimmingpool located on one of degradation terraces along the coast, a magical provocation that

will leave you breathless.

Crossing porches and trellises of roses, will appear in front of your eyes the heavenly table that borders the Golf a heated pool with extra luxury services starting with dedicated concierge availability ofiPod, fresh fruit and every general kind of comfort. . Or you may find yourself enjoying the flavour and freshness of Mediterranean CUISIne.

The good tradition revisited in a contemporary style to be savour in the fine restaurants overlooking the sea during an outdoor breakfast or a candlelit dinner.

And so, gyms, helicopter excursions, shopping in the exclusive luxury ateHer Caruso, exclusive suites, events, wedding location and every kind of luxury can make temerarious dreams come true ...

rt and nature get gathered in a luxury location that tells stories and traditions of the past.

It's Sasso Palace, a wonderful residence that hides the twelfth century medieval remains and has the alternation of generations of noble and illustrious artists. The splendid palace situated in the old centre of .iitt#.~ Ravello, is ,today, one of the most

prestigious ultra-luxury hotels on the international scene. Ornamental columns, precious majolica and elegant furniture combine with the excellent services that only 5 stars can offer, starting by the wellness area devoted to the balance between body and mind. It's like taking care of - .. your self becomes a irresistible tentation when the location is the suggestive spa overlooking the Mediterranean where you can be coddle by

water massage, and an infinity of beauty treatments. An Italian alcove decorated with refined ceramics inspired by the colors of the sea bed where to find pleasure and relaxation. If the SPA, composed by highly qualified staff, transforms Sasso Palace in a luxury wellness centre, it's even true that the scenery of the pools restore the spirit and wonder in the eyes. At the twenty meters heated pool, located in the gardens surrounding the palace, makes eco the jacuzzi on the roof, where you find the solarium with breathtaking views of the Amalfi Coast.

If the super accessorized suite with chic details, like furnished grif by Bulgari, are not enough, there is always Villa Sasso. A location situated i only fifteen minutes from the hotel with private descend to sea that goes through terraces of stone polished and elegant gazebo with every comfort.

n atmosphere like a thousand and one night, that you can breathe at the Sirenuse, pearl of the coast, fixed into the bay of Positano. A magical scene by night when the stars in the blu sky mix with the four hundred candles that characterize the most exclusive and singular restaurant of the world. It's the Italian class, luxury and elegance wearing different location of the hotel. Starting with the furniture to the most researched accessories all conceived since the minimal details using precious materials, Vietti tile handmade, antique family paintings and furniture join with modern and super technological spaces see the Sirenuse Aveda Concept Spa. It's the

wellness centre, where with cure and gentleness and important welCOIning service regenerates the synergy between body and mind for their harmonious and sustainable balance. Thermal waters, treatment with rosemary and mint but also Carib- , bean massages or hydrothermal, on hot water pillows to amplify the power regenerate from the massage and stretching at maximum the tensions for supporting the complete relax. The peaceful place I like the Sirenuse offers also enjoying moments like the boat rides on . the modern Rivar Aquarama or the magnificent Saint Antonio, an old fishing boat, ideal for trips that can accommodate up to thirteen people. A habit can not miss? The Eau d 'Italie parfurne.

ave you ever thought to rejuvenate your skin with caviar pearls? And fight the signs of aging with drops of pure gold? Imagine to use the luxury at the service of wellness and enjoy the pleasant of the best beauty treatments without renouncing to the cure of the body.

Him and her massage, with precious ingredients andthe amazing benefits. Imagine to be at San Pietro di Positano, a high class residence where charm and elegance mix with the devastating natural beauties. An exclusive hotel, a ~ real jewel of Italian hospitality characterize by the warmth and helpful-

.... ~

ness of the hotel staff, at the same time

render familiar and intimate the resort atmosphere. Exceptional protagonist

is certainly the nature

that offers beautiful views, terraces overlooking the sea and the Lattari mountains, since to the breathtaking panorama where the SPA overlooks ;

"~.~J

and where you can see the faraglioni

of Capri.

The rooms are surrounded by the crys- , talline sea of the romantic. bay, they all have a private terrace with view and all kinds of comfort. The luxurious decor reflect the colours

of the mediterranean vegetation and -~,-" it's Luxuriant gardens, the parquet covers the terraces that shines to the sun and the private downhill to the seaside assure maximum privacy for ~o-LLo the guests. A location enclose by wonderful gardens that flourish in all the seasons and refresh the air with perfumes and sweet nectars.

t Santa Caterina, an guides, 'Santa Caterina' and antique villa in lib- Sea' Beach Club restaurants offers i erty style in the heart the highest quality and research. of the Amaifi coast, fresh food, served with impeccable you can find hospi- aesthetic taste. ~Qfitl tality and comfort. It' a hotel unique Specialties not to be missed? Grilled of it's kind a jewel box that takes fish and pizza cooked in traditional: care of the genuine nature and all wood oven, served with fine wine of the Italian excellence: from the cu- the hotel's rioh wine cellar, offered ':.'J.;;.~ linary art to the extravagant archi- by the major Italian and worldwide tecture that tunes with the geogra- labels.

phy of the panorama coast. Don't miss the pleasure of well ness,

A mix between the sea and the sky offering specific treatments to re- I luxuriant bougnaville, together store the balance between body and with the hotel the fragrant citrus mind, citrus massage to leave beand cultivated vegetable gardens hind the daily stress, targeted therdominate from the top a vast coast- apies to revive your body a second al property, which begins and runs youth .. to the sea through a series of land- If during the day you spend your scaped natural terraces. time through spa, fitness areas, aQri~~ The international fame of this re- the seawater pool and solarium; At _c= __

sort is not only for it's extraordi- night you can live the 'Madness. ICIIIIi ~p; -".",""' ..... nary beauty but it's necessary to say Coast', the suite surrounded with ---:.~ that the goodness of its traditional orange and lemon grove with capcuisine leaves a sign. Recognized tivate details: mini circular pool Ja- .-P.PP b the most influential restaurant cuzzi and a .' size shell form be~d:::_". ~~

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VESTERDA V'S FASH ON

ade in Italy, was officially opened in the '50s, when the marquis Gian Battista Giorgini, organised the first Italian High Fashion show, in Florence involving dozens of Italian tailors. From that success the great interest for the Italian mode has never extinguished. With the passing of years the clothes are not only been designed to dress with beauty and luxury the high ranked society but it has become a social language. In the 60's, with the industrial re launching, we have the start of models in serial packaging, destined to dress women of half the world. With the triumphant Pret a Porter we arrive to the international affirmation of the Made in Italy. Milan, Rome and Florence have crowned Italy like the centre of world of fashion shows and the artistic genius of personalities like Valentino, Armani, Vercace, Dolce & Gabbana, Pucci and others confirm the creativity.

64 Italian Fashion

-. oday the fashion is a frenetic whirlwind of inspiration in a global world with different cultures .. Nonetheless the charm of the Italian mode is unchanged. Like the myth of the Dolce Vita or the imagine of Sophia Loren, as the Italian beauty icon, the dress made in Italy always conserve features that will last for always.

The choice of high quality materials the way to approach line and colours the manufacture of the clothes cured in the minimal details, are the constant that terms the success of Italian products in the past, today and for always in the future.

The different generation gap is that, if first fashion lives of light reflex, like happening with the exploit of the dresses and accessory used in cinema then copied in ordinary versions for the housewives, now fashion has become an independent universe. Now the fashion and trendy events impose the style away from the catwalks,

40 YEARS AND NOT FEEL THEM

nirnalier prints, fancy taste and colours first of all. This happens when chic and g l amour mix well together on fantasy clothesembelIish from little artistic brainwave that sparkles like a mu lti l ight Swarovski or shining paiette. The fashion shows of Roberto Cavalli , one of the most important stylist of the world, are a performance of sensuality, elegance and provocation. An excellence of the made in Italy affirm in the 70's when Cavalli invented and certificated a process to print on leather. Since frOITI the begging, the testing of materials and original matchs inspirited to the brocade and the world of rock with studs and metals has defined his style like an examp le of refined audacity. Elegance with a bit of craziness. With the tRoberto Cavalli line we find other brands: RC Menswear and Just Cavalli young line born in 1998 that includesrnan and woman fashion.

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'10

PANERAI'S STORY

n 1866 Giovanni Panerai, opens at Bridge of Grazia the first watch shop at Florence getting in touch with the most prestigious swiss factories. At the end I of the century his nephew gives a new impulse to the family activity working at the specializing in mechanism of high precision. In the coming years they started experiments on luminescent materials.

The too Is precision are used by the man of the Italian Regia Marina during the first world war. Since at the beginning of the 40's has been applied to the Radiomir the dispositive protect crown. This system allows these watches to go down at 200 meters of profundity: an excellent result for that period. In the years after has been realized a watch thatresists at a pressure of 1.000 meters of profundity. At the begging of 2000 Panerai realizes the watch Luminor Submersible 1000 metres, a professional underwater instrument capable to resist to a profundity of LOOO meters. In 2002, at Hong Kong in Prince's Building, the first Panerai asian boutique has opened.

Still today, Panerai cultivate the spirit that is at the base of the workshop through a laboratory of ideas where the creativity, the technical capacity and the sense ofdesign mix together harmoniously

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The realization of a Panerai watch goes through the control of several activities: research and develop, transformation of the movement, assemblage of the watch components, quality and waterproof tests.

MOVIMENT

1 00% PAN ERAI

he Panerai workshops have for philosophy of production the construction of safe watches that correspond to specific criterion of construction, following swiss technology joined with an all Italian style. The future manufacturing of the Panerai workshop inaugurated in 2005 with the Calibro P.2002 and Radiomir 8 Days GMT is consolidated from the introduction Manufacture Collection a family of products that only use the Movement 100% Panerai. This new collection respects the Panerai standard: hardiness, technical quality, aesthetical impact unique and unmi s takab 1 e.

At Ginevra a new line of watches realised for Ferrari has been presented. The aesthetics of these models are affected from the automobile ambient a continue return for the watches forms and motors details and coacbwork. There are two lines of products: Granturismo e Scuderia.

82 Panerai

A subway e chiu sicura, 2001

papier mach, iron, fibreglass, painting true dimension

Two italian anists that a·

I

, orm to the everyday h ppenin s

THE STO VII

erino & Vele (Emiliano Perino, New York, 1973; Luca Vele, Rotondi, 1975), active

since 1994. Present in 1999 at the Venice Biennial, take part in several exhibition, which: Boom! Florance 2000; Better than the Real Things, Amsterdam 2002; The operas and the days, Padula 2003, Italian sculpture of XX century, Milan 2005; Nature and metamorphosis, Pechino 2006; Italy 1980/2007. Tendencies of contemporary research, Vietnam 2007; XV Quadrennial of Roma. Rome 2008; Map Games, Dinamics of change, Birmingham 2008; Focus on ContemporaryltalianArt, Bologna 2008; C4 Bunker, Caldogno 2009. Authors of permanent installations: Salvator Rosa station designed by Alessandro Mendini for the Naples Metropolitan (2001); The theatre Niccolini in San Casciano Val di Pesa for Tusciaelecta (2007); the old slaughterhouse ofPortici (naples) 2010.

Both of them hold personal exhibition in Naples, Milan, Bruxelles, Turin, Ferrara, Rome, Catanzaro.

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86 Perino & Vele

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erino & Vele play with their sculptures and they use them to reflect on the everyday realty through a ironic language. At a first sight their opera seems monumental. Great surprise when you understand that they are realised with lightweight material from ephemeral sources: Papier mach. The paper derives from Italian newspaper according to the colour leaves their mark.

The intention of the artist is to represents the events in a physical concrete way to give form to the information. Milling newspaper, they recycle the pages and create a mix of colours and pictures, a media paste that turns back to communicate. Their opera often seems modern allegories, fairy tails story but, metaphorically represents elaborate concepts: objects that are part of illegal garbage dump, animals that don't represent the nature world but other worlds, built on tortures and wars. To transmit the sensation of a soft material the artist cover the objects with feathers. It's a great temptation to put the fingers into the material but at contact with the hand it reveals be tough and impermeable,

Esposito Transinternational, 1999 papier mach, iron, rubber, gelcoat, light em 230 x 252 x 138

90 Perino & Vele

Pelle d'Elefante, 1998

papier mach (II Mattino, La Gazzetta delle Sport, Italia Oggi, II Sole 24 Ore), fibreglass, praticable structure

em 95 x 440 x 715

Perino & Vele 91

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Public Invasion, 2009 galvanized iron, crayon, ink, papier mach em 216 x 273 x 12 (19 sheets)

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It s the Right Direction, 2009 galvanized iron, crayon, tempera, ink, papier mach em 184 x 147 x 13 (8 sheets)

94 Perino & Vele

ooouoooooo,2007

papier mach, galvanized iron, aspbalt em 52 x 107 x 82,5

Perino & Vele 95

THE MOST ANCIENT EUROPEAN THEATRE

he "Real Teatro di San Carlo" is the most ancient European theatre. An UNESCO pearl wanted by Carlo I of Borbone that can receive more than 3000 people. A monument founded in the first decade of 1 700 that today shines of golden plaster and red velvet, hosting the most important international ballet and theatre companies. The Neapolitan theatre has been built in 1737, in replacement of the old San Bartolomeo theatre it was inaugurated on the day of San Carlo in the same year, with a Metastasio opera. The architects Medrano and Caradale realised the original project, but after the fire of 1816 that caused serious damages, the theatre was then projected by Nicolini. Survivor from the flames, the theatre has always hosted important celebrities and prestige events.

98 Real Teatro di San Carlo

THE HOUSE o FA OUS MUSIC ANS

an Carlo theatre is famous in the world like a place where are present art, capacity and success. A place where international actors, dancers, opera singers aspire to perform. And it has always been as the stories performed testify. Since 1 737 the theatre has never suspended it's seasons. Among the musicians that link their name to the San Carlo theatre we find Gioacchino Rossini that has been the director from 1815 to 1822 and Gaetano Donizetti art director from 1822 to 1838. Giuseppe Verdi since 1841 presented some of his operas. At the end of' 800 the theatre gives hospitality to Puccini, Mascagni, Leoncavallo, Giordano, Cilea e Alfano. Always in the '900 among the artists presented in the theatre we find: Maria Callas, Renata Tebaldi, Mario del Monaco, Alfredo Kraus.Jose Carreras, Placido Domingo and Luciano Pavarotti.

100 Real Teatro di San Carlo