Professional Documents
Culture Documents
Since 1996
Submitted by
Tarunendra Agnihotri
(Production +Marketing)
PHASE-1
JK LAXMI CEMENT LTD.
DEFINE THE BUSINESS AND COMPANY:
INTRODUCTION:
The most important use of cement is the production of mortar and concrete—the bonding of
natural or artificial aggregates to form a strong building material that is durable in the face of
normal environmental effects.
In the most general sense of the word, a cement is a binder, a substance that sets and hardens
independently, and can bind other materials together. The word "cement" traces to
the Romans, who used the term opus caementicium to describe masonry resembling modern
concrete that was made from crushed rock with burnt lime as binder. The volcanic ash and
pulverized brick additives that were added to the burnt lime to obtain a hydraulic binder were
later referred to as cementum, cimentum, cäment and cement.
Cement used in construction is characterized as hydraulic or non-hydraulic. Hydraulic
cements (e.g. Portland cement) harden because of hydration chemical reactions that occur
independently of the mixture's water content; they can harden even underwater or when
constantly exposed to wet weather. The chemical reaction that results when the anhydrous
cement powder is mixed with water produces hydrates that are not water-soluble. Non-
hydraulic cements (e.g. lime and gypsum plaster) must be kept dry in order to retain its
strength.
ABOUT COMPANY:
JK Lakshmi Cement Ltd is a renowned and well-established name in the Indian Cement
Industry. It has completed more than 25 years of serving the nation and manufactures quality
cement, a core ingredient for infrastructure development. The Company, with a capacity of 5
million tones per annum, has its clinkerisation unit at Sirohi in Rajasthan in western India and
grinding capacities in Sirohi as also in Kalol near Ahmedabad. Majority of the Company’s
power requirements is met by its 36MW Captive Thermal Power plant.
The Company provides "just-in-time" service to its customers through a network of over 1600
dealers, which in turn are served by nearly 60 of the Company's cement dumps located
strategically in its marketing areas."JK Lakshmi Cement" brand enjoys a premium position in its
markets and is recognized for its high quality and superior services.
JK Lakshmi Cement has been growing faster than the Indian Cement industry in the recent
years. The operating efficiencies are in the league of the most efficient cement plants of the
country. JK Lakshmi Cement has received the highest recognition in Cement Sector for
National Energy Conservation in 2008 by the Bureau of Energy Efficiency.
With an eye on the futuristic trends in the Indian construction industry, JK Lakshmi Cement
has made a foray and is aggressively pursuing Ready Mix Concrete (RMC) business. The
Company already operates 10 RMC plants with plans to add more.
'Caring for our employees' has been the main tenet of the JK Organisation's core values. With
this philosophy in mind the Company lays considerable emphasis in the areas of Human
Resource Development. Its policies focus on the Competency Development with Innovative
Interventions in the areas of Motivation, Talent Management and Performance Evaluation.
The Company has received due recognition for its efforts by way of various awards such as
CEO with HR Orientation awarded by Asia-Pacific HR Congress, the National Award for
Excellence in Cost Management by Institute of Cost and Works Accountants of India
(ICWAI), etc.
India is moving towards a rapid economic growth and infrastructure development. This is
generating new opportunities for the cement industry. JK Lakshmi Cement's future plans
include enhancing its capacities further to meet the emergent opportunities.
VISION:
12 Mil. By 2012(12x12).
MISSION :
PRODUCT MIX:
CEMENT 53 BLENDED:
JK Lakshmi Cement 53 (blended) has a minimum guaranteed strength of 53 MPa, and is used
for critical applications that require the maximum level of strength and durability.
53 GRADE OPC:
• High-rise buildings
• All types of R.C.C. works
• Industrial works
• Pre-stressed concrete work like bridges, silos, etc
• Pre-cast elements such as Railway sleepers and concrete poles
43 GRADE OPC:
• Commercial Buildings
• Industrial Constructions
• Multi-storeyed complexes
• Cement concrete roads
• Heavy Duty Floors
PROMOTERS:
BOARD OF DIRECTORS:
Company secretary:
B.K.Daga
Sudhir A Bidakr
• JK Lakshmi Cement
Jaykaypuram-307 019,
Basantgarh,
District Sirohi
(Rajasthan).
• JK Lakshmi Cement
Village Motibhoyan,
Taluka Kalol (N.G.),
Distt. Gandhi Nagar-382 721,
Gujarat
PHASE -2
CURRENT GOALS & OBJECTIVES:
1. The company is attempting to take advantage of the strong demand conditions for
cement in eastern region, with its plan to set up a greenfield project with a capacity of
2.7 MT in Chattisgarh at a cost of nearly Rs 1,200 crore. This facility is expected to
be brought-on-stream during 2011-12.
2. JK Lakshmi is also expanding its clinker capacity by nearly 0.4 MT at a cost of
almost Rs 145 crore and this facility is expected to be operational by January 2011,
and this should help the company raise its capacity by 0.6 MT. This will result in its
capacity reaching 5.3 MT by January 2011.
3. Apart from expanding cement capacity, the company is also setting up a waste heat
recovery system, which will generate 12 MW of captive power that is expected to
come on stream in March 2011.
4. The company is also setting up a 18 MW thermal power plant at cost of nearly Rs 80
crore and this facility is likely to be operational in 2011. This will enable the company
to save power cost, which is one of the key operational costs for cement makers.
1 Operating
22.11 30.73 32.32 25.86 29.11
margin (%)
2 Gross profit
18.77 26.45 27.91 24.16 27.57
margin (%)
5 Return on net
26.01 43.04 34.82 21.48 23.60
worth (%)
6 Dividend payout
0.00 6.41 13.68 27.42 12.69
ratio (net profit)
7 PBDIT 128.8
259.29 357.97 316.70 433.92
1
10 PBT 119.0
214.74 245.34 260.57 267.86
6
The higher the Operating Profit Margin, the better. This is because a higher
Operating Profit Margin shows the company can keep its costs under control
(successful cost accounting).
Firms that have a high gross profit margin are more liquid and thus have
more cash flow to spend on research & development expenses, marketing or
investing.
4. EPS (Rs)
The portion of a company's profit allocated to each outstanding share of
common stock. Earnings per share serve as an indicator of a company's
profitability.
In order to make earnings comparisons more useful across companies,
fundamental analysts instead look at a company's earnings per share (EPS).
EPS can be calculated for the previous year ("trailing EPS"), for
the current year ("current EPS"), or for the coming year ("forward
EPS"). Last year's EPS would be actual, while current year and forward year
EPS would be estimates. As JK LAXMI EPS is increasing it means the earning
available to equity share holders is increasing.
7.PBDIT
The PBDIT is frequently increasing through out the period this shows the
increase in the total sales of the JK LAXMI
8 .Depreciation
A noncash expense that reduces the value of an asset as a result of wear and
tear, age, or obsolescence. The frequently increase in depreciation shows
the reduction in the value of the assets. It also shows that company is
frequently buying the new assets.
9.PBIT
The PBIT increasing throughout the respective years shows increasing in
interest and taxes due to increase in the loans and taxes.
10.PBT
The PBT increasing throughout the respective years shows increasing in
taxes.
11.PAT
It the net profit earned by the company after deducting all expenses like
interest, depreciation and tax. It can be fully retained by a company to be
used in the business.
12. Net profit
Net profit is the money left over after paying all the expenses of an endeavor.
STAKEHOLDERS OF COMPANY:
Shareholding pattern
PHASE III
The last few years of this decade have been good for cement companies as prices have
remained high, and hence profits have been good. In the same period, UltraTech and ACC
have shown the same trends of increasing sales growth and capacity utilization of Ultra tech
and ACC both are growing continuously because of the increase in the demand of the cement
in this scenario and they are very effective in meeting the demand of the consumers by doing
their best performance.
Due to similar raw material inputs and production processes, there is no significant
differentiation in the cement produced across firms and thus they follows the standarized
process of manufacturing. But it can follow the Manufacturing Process of its largest
competitor ACC, though ACC enjoys lower fuel cost. However, this is not sustainable has
already started switching to coal. Similarly it can have the advantage of coal fuel.
STRATEGIC BENCHMARKING
Cost leadership: Striving to become a cost leader by means of setting up captive power
plants, and/or up-gradation of technology to enhance productivity, is increasingly
becoming critical for large cement players in this sector.
Rising Exports: Due to the increasing construction activity in the Middle-East, exports
will constitute a major sales driver. Hence, the coming years would see companies
scrambling for bases on the Western coast to minimize their export transportation costs.
Retail Stores: A unique concept, which Ultra Tech is experimenting with in recent times,
and one that is important for the future, is to continue setting up retail stores. Other
companies like Asian paints, and most recently Tata Steel have tried a similar concept.
Relationship Management: UltraTech should focus on managing its relationships with
importers, exporters, distributors, warehouse providers, wholesalers, retailers and dealers
for their long-term profitability.
STRENGTHS
Production
Logistics
• Can directly deals with the limestone tenders and thus the middle man does not
affects its cost.
• Use the local transporters which provide the efficient transportation cost.
Plantation
Brand Positioning
• Cement 53 (blended) has a minimum guaranteed strength of 53 mega pascals (Mpa),
and is used for applications, such as all types of Roller Compacted Concrete (R.C.C.)
work, plastering, underground structures, dams, heavy machinery foundations,
marine structures and hydropower stations.
• Its 43 Grade OPC is used for applications, such as commercial buildings, industrial
constructions, multi-storeyed complexes, cement concrete roads and heavy duty floors.
Distribution Channels
• Over 2200 dealers spread across the states of Rajasthan, Gujarat, Delhi, Haryana,
Uttar Pradesh, Uttaranchal, Punjab, Jammu and Kashmir, Mumbai and Pune.
Human Resource
• 1288 employees
• It provides an opportunity to the employees to monitor their progress and develop into
complete professionals.
• At the end of the year, each employee’s performance is assessed against the set
KRAs. Performance Management provides the employee an opportunity to discuss
his/her achievements during the given period and to focus on improvement areas.
• It take pride in the internal and external training programmes organized for our
people. Here, the word internal also has a special significance because we train our
own people to become Trainers for the rest of their team.
Finance
Quality
• It is also the first cement producer of Northern India to be awarded an ISO 9002
certificate and be accredited by NABL (Department of Science & Technology,
Government of India) for its Lab Quality Management systems.
• JK Lakshmi Cement manufacturing facility has been rated amongst Greenest Cement
Plant of India by CSE GRP 2005 thus highlighting our commitment to the
environment even while ensuring the highest standards of quality for our products.
• Jk laxmi cement also won the Productivity Excellence Award 2007-08, Energy
Conservation Award 2008, NCB award 2007, Building Leadership Award 2007,
National Award for Environmental Excellence & Energy Management 2007, Golden
Peacock Award for Corporate Social Responsibility 2007, ICWAI National Award
2007 for Excellence in Cost Management, The Pinnacle Cement 2006 award by
MTech Zee TV, Green Tech Safety Award and a place of pride amongst the top ten
companies in India in HR practices. (as per the Business Today- TNS Mercer
survey).
Projects
• major corporations like L&T, Reliance, NTPC, Essar and Airport Authority of India,
JK Lakshmi Cement has become the preferred choice among the customers because
of its consistency, high level of quality and impeccable customer service.
WEAKNESSESS
Raw materials
Products
High cost of branded products.
Operations.
Human Resorce
• Due to openess in the organization work culture is very informal that wil not suit for
better management in corporate.
Marketing
Health
OPPURTUNITIES
THREATS
• Large number of players in cement industry makes it more competitive for ACC to
carefully price its product and at the same time satisfy its dealers and customers.
• Cheep priced brand are grabbing rapidly a large chunk of lower income customer
base.
• Players such as Jaypee Cement, Prism Cement, and Birla cement.ACC cement are
eating up considerable market share.
• Due to India’s exponential growth many new international cement companies are
expected in coming years which will bring a tide of change and can start price war.
• The emergence of small players in this market may increase the competition and start
the malpractices, and heavy discounts to retailers. They can also influence many
retailers by giving better profit margin, and other Benefits.
• Now-a-days Timber is also being considered as one of the substitutes of cement. In
many countries like Japan, Indonesia, Singapore etc are now using timber in
construction since those areas are high earthquake affected. They now prefer timber
which is cheap and long lasting for years.
22. SUGGESTION
• Adopt new technology for the production like wet process of cement manufacturing.
it will reduce the cost of product that will increase the profit margin and good for
human health also.
• They can increase the production plant because of high growth rate of infrastructure.
23. CONCLUSION
• As India is the second largest producer of cement in the worlds many big player
presents in the market after that jk laxmi cement increases his market share due to the
high growth rate of real estate.