Professional Documents
Culture Documents
ISABEL
MARILLAC ALTERNATIVE COLLEGE
CITY OF NAGA
IN PARTIAL FULLFILMENT IN
MARKETING MANAGEMENT
PREPARED BY:
• Marketing is one-to-
•Marketing is one-to-many in
one in nature. nature
•Highly professional •Lower value of purchase
and Trained people in
•Decision making is quite
Buying processes are
often impulsive in nature.
involved
•Greater reliance on
•Purchase decision is distribution
typically made by a
•More effort put into mass
group of people
marketing
•Often the •More reliance on branding
buying/selling process
•Higher use of main media
is complex and
includes many stages
Characteristics of Industrial Market
Derived Demand
Elasticity of Demand
Geographical Concentration
Limited Number of Buyers
Well informed Buyers
Quality Consideration
Leasing of Equipment
DISTRIBUTION OF
INDUSTRIAL PRODUCTS
PRODUCERS
CUSTOMERS
FOUR MAIN TYPES OF DISTRIBUTION
GENERAL LINE
DEPARTMENTALIZED
SELECTED LINE
SPECIALIZED
Buying Motives of Industrial Buyers
8.
9. IN YOUR OWN UNDERSTANDING DEFINE INDUSTRIAL MARKETING.
10. ( 3 PTS.)