Project – ACL I

1. Insights or Critical to a marketing Manager. Cite 5 products born out

of insights. Explain why they succeeded in the Indian business
environment. Then take 5 other products which failed bringing out
clearly the same reasons.

2. Is there anything called a new product? I don’t think so. In our world
of innovation we have only establishments and supplements to using
products and no new products. Please argue the pros and cons.

3. Take any recent advantage compaign you have seen. Discuss the
media used, explaining how Marshal Mchluhan Lu famous dictum
‘The medium is the message’ can be applied.