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A Harvard Business 9

Review Analytic
Services Report

Adoption of Social Media FIGURE 6


QUESTION: Which of the following indicates how your organization is using social media in any way for business purposes?
By social media, we mean Web based channels and technologies such as Facebook, Twitter, blogs, YouTube, discussion forums,
online communities, etc.

72%
Education 17%
6%

71%
Communications 16%
9%

66%
Services 21%
11%

64%
Retail/wholesale 21%
12%

50%
Financial services 25%
22%

48%
Health/life sciences 24%
26%

45%
Manufacturing 19%
32%

44%
Government 24%
27%

32%
Energy/utilities 25%
41%

QCurrently using
QPlanning to use
QNot currently using,
no plans to use

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