Professional Documents
Culture Documents
We would firstly like to thank Allah (SWT) for His guidance and bestowing His
utmost blessings in the most difficult of times during this project. Furthermore, we
are thankful to Ms Amber Imtiaz for her support and supervision. We would also
like to thank; Mr Moghul Anwar, GM Exploration (PPL); Aneel Kumar (PSO),
Mohammed Iqbal (PSO), Amir (PSO); Vaqar Ahmed Khan, GM Training (PSO) and Dr
Zaidi (PSO).
We also appreciate all the students that co operated with us, especially;
Shadae Hassan
Nilofar Varzgani
Alisa Ispahany
Yousuf Ali
Onaiza Raza
Hissan ul Arfeen
This has been a one of a kind experience where we feel that we’ve learnt a lot and
have enjoyed carrying out this assignment. After reading this report we hope you
will feel the same way too.
Introduction
Petroleum exploration in Pakistan began more than a century ago. The first well
was drilled in 1866 at an oil seepage Kundal in the Mianwali District of Punjab
Province. This was seven years after the World’s 1st well was drilled in 1859 in
Titusville, Pennsylvania by Edwin Drake. Activities continued during the last
quarter of the 19th century, a discovery of oil at Khattan in Balochistan was the
main success where thirteen shallow wells produced 25,000 barrels of oil between
1885 and 1892. The Government of Indio-Pak controlled the drilling activities
during this early phase.
The first commercial success came with the drilling of Khaur-1 by Attock Oil
Company in 1915, in the Potwar Basin. After a lull, the exploration activity passed
into private hands: during 1912-1947, private oil companies. Including Attock Oil
Company, Burmah Oil Company, Indolex Petroleum Company and Whitehall
Petroleum Corporation carried out extensive exploration, basing their drilling
operations on geological investigations
No new oilfields were discovered except for a very small one at Karsal (1956) in
Potwar where production declined very rapidly. The drilling activities by other
foreign oil companies were also unsuccessful. The Government of Pakistan decided
to enter directly into oil exploration in order to sustain the exploration effort, and
with assistance from U.S.S.R. they established the Oil and Gas Development
Corporation (OGDC) in the public sector in 1961. The exploration in offshore
regions which had started in 1961 remained limited to the drilling of only eleven
exploratory wells of which nine were located in the Indus offshore
During the period from 1983 to 1987 a total of 65 exploratory wells were drilled at
an average of 13 wells per year with a success ratio of 1: 2.7.
1990-2000 onwards we saw the first effort made by shell to introduce oil
marketing in Pakistan. This was soon followed by PSO which carried out aggressive
marketing to gain back the lost market share, as well as introducing a large
number of value added products to its customers.
Environmental Reforms
• Being a clean fuel, Natural Gas share in the energy mix is being increased to
replace imported fuel which will have a positive effect on the forex of the
country. CNG is being encouraged in the transport sector to improve urban
ambient air quality and reduce carbon emissions. About 1000 CNG stations are
in operation and over 1 Million vehicles have been converted to CNG, making
Pakistan third largest CNG consumer in the world after Argentina and Italy.
• Lead-free gasoline has been introduced since 2001 to improve the air quality.
Attock Refinery has started producing unleaded gasoline since 2002. LPG supply
as an alternate fuel is being encouraged to protect the environment and to
conserve fuel wood resources.
Upstream Sector
Analysis of Pakistani Industries
-Oil and Petroleum Industry-
Drilling Activities
In 2005-06 101 wells were planned including 53 as exploratory and 48 as
appraisal/development wells. Against the target of one hundred and one, total 64
wells were into drilled, and in the Private Sector there were 34, the total was 98.
During the fiscal year 2005-06, there were eight oil and gas discoveries in the
country.
Midstream Sector
Refining
• Transfer of regulatory functions to OGRA
In pursuance of the reforms policy of the Government to separate policy
functions from regulatory functions, oil regulatory functions have been
transferred to OGRA with effect from 1st April, 2006
• Establishment Of New Oil Refinery Project
Under the deregulation, privatization and liberalization policy of the
Government, private sector investment in the down stream oil sector is being
encouraged. The Government has therefore, approved additional incentives for
setting up of a new Coastal Oil Refinery at Khalifa Point near Hub, Baluchistan.
• Blending Of Ethanol Into Motor Gasoline
PSO has launched pilot project which began in 16th August, 2006 in Islamabad,
with 10% blending of Ethanol into the Motor Gasoline, followed by a similar
project in Karachi and Lahore.
• Pricing
The prices of petroleum products have increased tremendously in the
International market during the past two years. The domestic sale prices of
petroleum products, being linked with International Market product prices, were
required to be increased accordingly. However, the Government decided to
protect the consumers from the burden of high International prices and capped
the domestic sale prices from time to time since May, 2004 till to date. The
consumer has benefited through this capping in particular and Government able
to control the inflation in the country. When the international prices went down,
the benefit wasn’t passed down to the public.
Downstream sector
Marketing
• In order to create healthy competition, achieve efficiencies and attract
investment in the downstream oil sector in pursuance of deregulation, two new
oil marketing companies were approved in the name of Askar Oil Services
Private Limited and Baqri pvt. Ltd. In accordance with the requirements of the
Criteria of establishment, these companies will have to make minimum
investment of Rs. 500 million in the next three years of their operations.
• It was estimated that around 16 million tons of petroleum products will be
consumed during the year while actual consumption remained at around 15.9
million tons almost near to the target.
The structure of the industry has been divided into three main parts:
1. Upstream
2. Midstream
3. Downstream
Upstream sector
The upstream sector includes the searching for potential underground or
underwater oil, drilling of exploratory wells, and subsequently operating the wells
that recover and bring the crude oil and/or raw to the surface.
Analysis of Pakistani Industries
-Oil and Petroleum Industry-
Offshore:
Offshore literally means in the sea away from the shore; not on the shoreline but
out to sea; the exploration activities that undertake in the sea away from shore is
termed as offshore activities.
Onshore
The exploration activities that undertake on the land away from the sea is known
as onshore activites Many such discoveries have been made in Punjab are onshore
activities.
Past
• Pakistan has been considered a petroleum province since long, the first well
was discovered in 1866 at Kundal in the upper Indus region. After the
independence in 1947 there was a need for the legal framework in the
petroleum upstream sector and in 1949 Pakistan. In Potwar where production
declined very rapidly. The drilling activities by other foreign oil companies
were also unsuccessful.
• The private companies made the initial discoveries; in the early 1960s
OGDCL was created which developed a successful track record in discovering
oil.
• Following the oil crises in 1973 number of impressive discoveries were made
both by private sector and OGDCL.
• The government was slow in making a policy for this sector because
previously government felt that there was less need to priorities this sector
given that cheap imported oil was available. However in 1980s due to
increased oil prices, government in 1991 gave its priority to this sector by
launching first petroleum policy in 1991.
Present
• Exploration policies
• Pakis
tan
has
• The total proven and recoverable reserves of natural gas and oil are
estimated at 43 trillion cubic feet (TCF) and 780 million barrels respectively.
Large areas of Pakistan's basins still remain geological frontier and hold
promise for the future in view of the multiple habitats for petroleum
generation and accumulation. Independent international studies indicate an
oil and gas potential that is many times more than these proven reserves.
• OGDCL has for the first time in Pakistan’s history made an oil discovery in
the NWFP Province. MOL, a Hungarian Exploration company, has also made a
major discovery at Gurgry district Kohat N.W.F.P.
• In 2005-06 one hundred and one wells were planned including fifty-three as
exploratory and forty-eight as appraisal/development wells. Against the
• During the fiscal years 2005-06 eight oil and gas discoveries were made
according to the ministry of petroleum.
• In Sindh Province 65,774.83 Sq. Kms, Punjab 41,480.52 Sq. Kms, Balochistan
61,814.22 Sq. Kms, NWFP 11,395.66 Sq. kms and Indus Offshore 22,348.43
Sq. Kms areas were under exploration.
• In 2005-06 oil production in the country remained 65,577 barrels per day
Exploration Production
Company (barrels in
million)
1.OGDCL 11.501
2.POL 4.773
3.British Petroleum 4.626
4.PPL 1.305
5.BHP 0.656
6.OPII 0.579
7.Eni Pakistan 0.116
8.MOL 0.305
9.Petronas 0.038
10.OMV 0.035
• The upstream activities in the oil and gas sector are administered and
regulated though the Directorate General of Petroleum Concessions (DGPC)
of Policy Wing, Ministry of Petroleum and Natural Resources. Policy Wing has
three more directorates namely, Directorate General of Gas (DG Gas),
Directorate General of Oil DG Oil) and Directorate General (Special Projects)
to provide support to the Government in formulation of policies for
midstream and downstream oil and gas midstream and downstream oil and
gas sector. With the formation of Oil and Gas Regulatory Authority (OGRA),
midstream and down-stream oil and gas sectors are regulated by OGRA.
OGDCL
• OGDC was created in 1961 under an agreement signed by GOP with USSR for
financing equipments and services of Soviet experts for exploration of oil and
gas in the sector.
• During 1970s, Western technology was introduced and it also under took an
aggressive program in Exploration sector of Pakistan.
• Seventies developments resulted in discovery of number of oil fields and
hence OGDCL financial independence.
• In 1997 OGDCL was incorporated as public limited un-listed company
managed by independent Board of Directors.
PPL
Shell
Midstream sector
The midstream sector processes or refines the oil in order to make it marketable.
Refineries
A refinery is an industrial plant for purifying a crude substance
• The refining sector investment in Pakistan has been almost non existent since
the 1960s.
• In the late 90s, Pakistan’s refining capacity was less than 150k bbl/day. Pakistan
imported over 60% of its total POL product consumption.
• At present, Pakistan’s refining capacity stands slightly below 300Kbb/day. This
was mainly due to the commencement of PARCO in the late 2000.
• Almost the refineries work at around 80% capacity except Bosicar, which just
utilized 45% of its capacity. NRL and PPl operate at full capacity,
• Inspite of the current condition there is a general lack of refineries, where
Pakistan is facing a deficit 100,000 to 150,000 barrels a day in refining fuel oil
and diesel.
• There are certain standards that are followed internationally known as EURO 2
and EURO 4 that relate to environmental cleanliness. Neither of these are
followed in Pakistan.
• PARCO was incorporated 1974, PAK AR was a Joint Venture between the
countries of Pakistan and Abu Dhabi. The share holding in the Company is in the
proportion of Government of Pakistan (60%) and ABU DHABI Petroleum
Investment (ADPI)(40%).
• PARCO became operational in late 2000, with 95,000 bbl/d of refining capacity
and a share of around 33% in the total refining capacity. It is the largest
refinery in terms of capacity and is located in Multan. Furthermore it is also one
of the largest companies of the Pakistani corporate sector and has an asset
base approaching Rs. 100 billion.
• Until recently local refineries were meeting only 33 per cent of the domestic
requirements and the remaining 67 per cent demand was met through import
(Gulf Economist 2007). With the commencement of Pak Arab Refinery, having a
refining capacity of 4.5 million tonnes per annum, the country has become
surplus in certain products.
• PARCO is engaged in its marketing activities through the "PEARL" Brand. They
provide a wide range of lubricants to the motorists under PEARL. PARCO has
established a petrol pump, which was a result of a joint venture with TOTAL. The
first TOTAL-PARCO petrol pump was commissioned in January 2002 near
Sargodha and now the number of petrol pumps across the country are over
100.
• Presently NRL is under the Ministry of Petroleum and Natural Resources. In June
2003 the Government of Pakistan decided to include NRL in its privatization
programme, it was acquired by Attock Oil Group in July 2005 who also took
management control at the same time.
• This is the second largest refinery in terms of capacity (25% share) and it is
located at Korangi. It has a refining capacity of 62,050 bbl/d. NRL enjoys a
competitive edge as it is the only refinery producing LBO (Lube Base Oil) in
Pakistan. Furthermore it is the only refinery that produces Asphalt (Bitumen for
roads) and Base Oil (Lubricants), In an interview with Dr Zaidi of PSO, after it
was privatized by Attock Company, the organization took advantage of this by
only selling the 2 products to their downstream OMC, Attoc Private Limited. As a
result it has a monopoly and based on AKD statistics, it is one of the most
profitable oil company of the FY 06. Furthermore, due to the restrictions set by
the government we can’t import Bitumen leaving the consumer no other choice
but to buy the highly priced Asphalt made locally. The Asphalt produced by NRL
are also sold to MNCs with in the country.
• It has an asset base exceeding Rs.89 billion or just over US$ 1.5 billion in
current dollar terms. As a result of the deregulation policy, the gross margins of
the company have improved significantly. Furthermore it plans to introduce LBO
revamp project to meet the growing demands of LBO, aswell as a self power
generation plant and a reverse osmosis plant in order to counteract the
shortage of water during the summer months.
• PRL is one of the oldest refineries of Pakistan after Attock Refinery, it was
introduced in November 14, 1959 where the opening of the Refinery was
performed by Field Marshal Mohammad Ayub Khan, President of Pakistan. It
became operational in 1962.
• PRL takes pride in the competitive edge it enjoys of respect of efficiency, lower
operating cost, high quality human resource, reliability and introduction to
newer generation technologies. They also promote the production of cleaner
fuels in order to become more environmentally friendly.
• ARL is the pioneer of crude oil refining in the country with its operations dating
back to 1922. Backed by a rich experience of more than 80 years of successful
operations, (ARO) has been a first in many aspects, being the first refinery in
the region, as well being the pioneer of certain products in the area as well.
In a case study carried out by LUMS, due to Attock Company’s poor appraisal and
management practices within the refinery, the management has suffered and
consequently the company’s performance. However steps are being taken to
improve the company’s performance.
• The Company was incorporated as a public Company on 9th January 1995 . The
Mouza Kund Plant (MKP1) is located at District Lasbella, in the province of
Balouchistan,
• This is the fifth largest refinery in terms of capacity in Pakistan with producing
47,110. bbl/day. Bosicor Pakistan Limited (BPL) began commercial operations at
its Mouza Kund plant, near Karachi in 2004 where it is processing imported
crude oil & producing Petroleum Products. Bosicar, refinery has which just
utilized 45% of its capacity.
• The 30,000-bbl/d refinery is supplied with shipments of crude oil from Qatar.
The plant allowed Pakistan to become a supplier of naphtha, which constitutes
20 percent of the output. Naptha is among one of the major exports of
petroleum products and thus helps in gaining Forex. It is responsible for the
processing of imported crude oil & producing Petroleum Products. Out of the 5
major refineries, Bosicor is the only one that is originally a private company.
Proposed refinery
Refining Capacity
PARCO has the highest refining capacity followed by NRL, ARL, Bosicor, finally
Dhodak and Enar have an equal percentage.
Petroleum Products
The refineries perform the function of distillation which is a
process by which components in a chemical mixture are
separated according to their different boiling points.
There are more than 30 refined products extracted from
crude oil. During the current fiscal year furnace oil, was the
major product extracted by volume. Other major products
were High Speed Diesel (HSD) and Motor Spirit.
POL (Petroleum, Oil & Lubricants) are broadly divided into two broad categories;
White Oil and Black Oil. The white oil product category consists of all POL
products with the exception of Furnace Oil (FO) and Light Diesel Oil (LDO).
Analysis of Pakistani Industries
-Oil and Petroleum Industry-
White Oil sales have contributes to more than half of total POL product sales
volume. Within the white oil product category, High Speed Diesel (HSD) accounted
for 72% of total white oil sales volume followed by Motor Gasoline (MOGAS) 12%
and Jet fuel with 12% contributions.
2. Liquefied
Petroleum Gas
(LPG)
Liquefied petroleum
gas, this is extracted from
Analysis of Pakistani Industries
-Oil and Petroleum Industry-
crude oil and used as an alternative automotive fuel. Its use is illegal in the
country, however many rickshaws, black cabs, and buses have exhausts that use
them. The cylinders are dangerous and increase the chances of explosion due to
its chemical nature. They are used widely because of it being cheaper than other
sources of fuel
4. KEROSENE
It is used to make jet fuel. Kerosene can be further divided into, JP-1, JP-4, JP-8. The
production for JP-1 has almost finished. JP-4 is used for Domestic purposed and JP-8
is for the Firefighter planes; for the army. After the recent war in Iraq and
Afghanistan, the demand for JP-8 has risen. The reason for this is, American planes
use JP-4 and as a result of which all the planes in Pakistan converted to it as well.
PSO supplies the fuel to American as well as the Pakistan army and is exported to
Afghanistan. By adding additional materials to it, we can prevent it from anti-icing.
Jet fuel
It has become a key product generating 8% of total POL sales volume. Jet fuel has
shown an increase in volume that can be attributed in part to the increase in
aviation activity due to improving economic conditions in the country. The primary
driver for the growth in Jet Fuel volumes is exports. In FY 06, exports surged by
almost 50% where the export concentration lies primarily in Afghanistan towards
civilian as well as military consumption. We expect Jet Fuel volumes to continue
growing as activity in the export activity in the segment continues to increase.
5. NAPHTHA
This is another product of the distillation process which doesn’t have much use
unless it is converted to HSD. Pakistan doesn’t have the “hydrocracker” which has
the ability to convert Naphtha into HSD. As a result, excess NAPTHA is exported
Analysis of Pakistani Industries
-Oil and Petroleum Industry-
abroad. If we were able to form HSD from it, we would save thousands of dollars
and reduce the import bill. The largest product of crude oil after refining is
NAPHTHA.
6. FURNACE OIL
There are 2 types, HSFO (High sulfur furnace oil) and LSFO (Low sulfur furnace oil).
Furnace oil is required by most industries in the form of fuel. It is largely consumed
by the power generating plants such KESC and HUBCO. It is further required in
boilers such in the sugar industry (when the byproducts are unable to meet the
required demand) as well as the cement industry. The demand for furnace oil has
shown decline, this is due to discoveries of alternate cheaper resources such as
coal, hydro, gas and ethanol. The fluctuation in oil prices has a detrimental affect
on the economy considering that oil and petroleum contribute the highest to the
import bill. Residual fuel oil is known as furnace oil (FO)
7. BASE OIL
Used in the formation of lubricating oil. The oil is made of different viscosities and
is used in car engines.
Analysis of Pakistani Industries
-Oil and Petroleum Industry-
Lubricants
In volume terms lubricants contribute approximately 1% towards POL product
volume. However, the importance of lubricants stems from the fact that it is the
only completely deregulated white oil segment. Over the past five years the sales
volume of lubricants have grown at a rate of 5%.. We expect the lube based
category to increase as more number of vehicles hit the roads. The lube product
category is largely influenced by brand name recognition, where internationally
renowned brands of PSO (Castrol) and Shell (Helix) dominate the market.
8. CNG
The advent of Compressed Natural Gas has made considerable inroads as
substitute for motor gasoline consumption. Pakistan, at present, is the largest
Asian consumer and the third largest consumer of CNG behind Argentina and Brazil
globally. In FY 05, the CNG market accounted for 2% of the total natural gas
market. The GoP has promoted the use of natural gas as an alternative to liquid
fuels considering the burden on the import bill of crude oil as well as the
environmental benefits as compared to the high emission fuel oils.
CNG has increased by 45 % in the past 5 years, and the figure is expected to
increase by 57% in the year 2010 as the government plans to install CNG in the
buses which will significantly contribute to the rise. At present there are 930 CNG
stations across the country which is 5 times the amount it was 5 years ago. The
concentration of CNG stations is primarily Punjab with 58% concentration followed
by Sindh and NWFP with 19% each.
Downstream Sector
Analysis of Pakistani Industries
-Oil and Petroleum Industry-
This involves the distribution and retail of oil and petroleum related products.
Organizations that carry this out are called OMCs.
• PSO sells the full range of products that include Mogas, HSD, Fuel Oil, Jet
Fuel, Kerosene, LPG, CNG and petro-chemicals. PSO was losing ground in key
market segments, Mogas and HSD, as Shell Pakistan was giving a run for its
money. With a revamp of its corporate image enabled PSO to put a stop to its
declining market share as the initiatives they undertook began to gain
popularity, PSO’s market share started to rise. PSO regained its market leader
status from Shell Pakistan in FY 03.
• At present PSO has more than 3700 outlets located throughout the country.
Out of these, 150 outlets have been revamped so far and another 40 will be
fully functional by the year end. At the same time the number of company
owned and operated outlets has been increasing.
• PSO can establish additional value added services in conjunction with other
consumer corporate. PSO has been aggressively on the marketing side
especially with the advent of loyalty cards, enabling it to maintain market share
in the retail level products particularly, the Mogas and HSD category.
• Furthermore it has a strong brand franchise in rural areas with the highest
maker penetration, and the company boasts the largest storage capacity (81%
of total national storage). PSO has the largest infrastructure, it is expected to
maintain its edge for a considerably long time and it has; since the past 5 years
it has been the market leader.
• The GoP has aimed at cutting down furnace oil import bill by switching over
to natural gas. This threat was mostly to PSO that has 90 per cent market share
in furnace oil trade however they were swift in their response as they now have
the largest market share in CNG. Presently PSO is the market leader in the
following POL categories (M.S %).
1. CNG
2. Jet Fuel (45%)
3. Furnace Oil (79%)
4. HSD volumes (59%)
Shell Pakistan
• In 1928, the Royal Dutch Shell plc and the Burmah Oil Company
Limited in India were merged and Burmah Shell Oil Storage and Distribution
Company of India was formed. After the independence of Pakistan in 1947, the
name was changed to the Burmah Shell Oil Distribution Company of Pakistan.
After the transfer of 51% stake to Pakistani investors in 1970, the name was
again changed to Pakistan Burmah Shell (PBS) Limited. In 1993, as economic
liberalization began to take place, Burmah divested from PBS and Shell
Petroleum stepped into raise its stake to 51% and has gradually increased it to
76% present.
• One key aspect that distinguished Shell Pakistan from the rest of
the oil marketing companies is the brand value that the Shell name carries.
However, with the rise in competition and improving product quality from its
competitors, Shells name is finding it hard to retain market share and is facing a
declining trend.
Caltex In Pakistan
Chevron Pakistan was the first oil marketing company to introduce many modern
concepts in the industry in Pakistan.
The OMC sector was historically restricted to three major players in this field. APL
has been able to effectively penetrate the market in a short period of time by
competing with well-established OMCs. Over the last five years, APL has expanded
its retail outlet network at a very fast pace.
APL belongs to the Attock Group which is the only vertical oil and gas entity in
Pakistan. According to AKD securities, APL has gone on to become the third largest
OMC in Pakistan with a market share of 8% in FY06 versus 2.9% in the same period
last year according to AKD securities. Aggressive marketing efforts and relentless
retail network expansion has enabled the company to become the best performing
oil company in FY06.
APL is the only OMC in Pakistan belonging to a Group involved in Oil Exploration,
Production and Refining thus ideally suited to proficiently fulfilling its customers’
needs.
This is a Joint Venture Company that has been formed to market 25% of MCR
production, through retail outlets, which are currently in the development stage.
The first TOTAL-PARCO petrol pump was commissioned in January 2002 near
Sargodha.
The number of petrol pumps across the country are over 100. Other sites are
currently being commissioned with an aim of establishing a country wide network.
Major Players
Ministry of Petroleum and Natural Resources was created in April 1977. Prior to
that, the subjects of Petroleum and Natural Resources were part of the Ministry of
Fuel, Power and Natural Resources.
1. The Ministry is responsible for dealing with all matters relating to petroleum, gas
and mineral such as the policy, imports, exports, pricing, and matters relating to
international aspects .
2. Geological Surveys.
3. Administration of Regulation of Mines and oil fields and Mineral Development
(Federal control) Act, 1948, and rules made there under, in so far as the same
relate to exploration and production of petroleum, transmission, distribution of
natural gas and liquefied petroleum gas, refining and marketing of oil;
4. Administration of Marketing of Petroleum Products (Federal Control) Act 1974
and the rules made there-under;
5. The Ministry has one attached department i.e. Geological Survey of Pakistan
(GSP) and the following are the oil related organizations / companies under its
administrative control:
i. Hydrocarbon Development Institute of Pakistan (HDIP)
ii. Oil and Gas Development Company Limited (OGDCL)
iii. Pakistan State Oil Company Limited (PSOCL)
iv. Pakistan Petroleum Limited (PPL)
v. Pak Arab Refinery Company Limited (PARCO)
Incorporated on June 5, 1950 as a Public Limited company, PPL inherited all the
assets and liabilities of the Burmah Oil Company (Pakistan Concessions) Limited,
and started business on 01 July 1952.
In 1997, Brumah sold PPL to GoP. In July 2004 the government sold 15% of these
holdings to general public as part of Privatization Programme.
PL's present exploration portfolio consists of 17 exploration blocks out of which
nine (9) areas, including one (1) offshore block, are PPL operated and eight (8)
areas including one (1) offshore block are partner operated. The demand for the
energy is rising due to economic growth. Therefore to meet the demand PPL has
undertaken various discoveries to boost the energy supply. PPL recently explored
the offshore area and conducted exploration near Pasni however, the exploration
undertook failed.
The above 2 exploration companies come under Ministry of Petroleum and Natural
Resources, the remaining exploration companies are:
This is the only one under the Ministry of Petroleum and Natural Resources, the
remaining refineries present in the midstream are:
Pakistan State Oil (PSO) is the oil market leader in Pakistan having around 78%
share of Black Oil market and around 57%* share of White Oil market. It is
engaged in import, storage, distribution and marketing of various petroleum
products, including Mogas, HSD, Fuel Oil, Jet Fuel, LDO, SKO, petro-chemicals, LPG
and CNG. This company, the winner of “Karachi Stock Exchange Top Companies
Award” for a number of years and a member of World Economic Forum, has been a
popular topic of case studies by Business schools in Pakistan and abroad based on
its radical corporate transformation over the last few years. It provides excellence
in customer service, total quality control, health, safety and environment.
PSO has ended FY06 as a market leader in all the major products. In the presence
of stiff competitive market situation, PSO again emerged as leader with 65 percent
share on an overall basis. PSO is the only major OMC in the public sector, the
remaining OMCs are:
Strategic Players
The Oil Companies Advisory Committee (OCAC) was formed in the mid sixties with
the objective of having a forum of the oil companies that could interact with each
other and the Government in matters relating to the management of the oil
business within the country. The members of OCAC currently comprise of the five
refineries and eight oil marketing companies. New entrants both in the refining and
marketing sector are also coming in the country and the number of member
companies is likely to increase.
OGRA
OGRA has been set up on 28th March 2002 to foster competition, increase private
investment and ownership in midstream and downstream petroleum industry.
OGRA has the authority to decide the prices of oil on fortnightly bases after linking
them to international oil prices. Consumer prices of gas are reviewed bi-annually
on the basis of cost of supply to improve the confidence of foreign oil and gad
producers of the country.
OGRA has exclusive power to grant, amend or revoke licenses for regulated
activities and enforce compliance of license conditions to promote efficiency, cost
effectiveness, best practices, and high safety and service standards etc. The
regulated activities are:
Natural Gas
1. Construction or operation of pipelines or storage facilities or other installations
2. Transmission
3. Distribution
4. Sale
OIL
• Construction or operation of refinery, pipelines, storage facilities, blending
facilities and installation.
• Marketing and storage of refined oil products
Liquefied Petroleum Gas (LPG)
• Construction or operation of pipelines, production or processing facilities,
International Player
OPEC
.
( in million tones )
2003-
2004-05 2010-112017-18
2004
Demand of Petroleum
14.3 15.0 17.0 19.0
Products
Production from Local
10.3 12.0 11.3 11.8
Refineries
Surplus Naphtha /
Motor gasoline1.3 1.3 0.8 0.8
available for exports
Deficit of HSD and FO 5.0 5.0 6.5 8.2
Source ministry of Petroleum and natural resources www.mnpr.com
• Sectoral oil consumption during the year 2004-05 was: Power (23.5%),
transport (61.5%), agriculture (1.0%), industry (10.5%), domestic (1.3%) and
government (2.2%).
Income Effect
• Income influences fuel choice with the exception of wood, kerosene and dung in
rural areas. High-income households choose hydrocarbons, natural gas where it
available and otherwise. Wood, kerosene and dung use declines with increasing
income in urban areas on the other hand, primary household fuel among
household irrespective of income.
EU and US cartel
• EU and US. are working towards developing a cartel as they have a largey
amount of oil reserves that have not been exploited yet.
• The other reason is that they want to reduce the monopoly and bargaining
power of OPEC. Also they fear that OPEC will favour Iran if a war between
Iran and US erupts which will effect their oil dependent economies.
FACTOR CONDITIONS
1. MATERIAL RESOURCES
• The indigenous oil is low in sulfur content that makes it better in quality as
compared to India.
• The local production of oil is insufficient to meet overall demand so 74%
(2004-05) of our oil is imported.
• The supplier of material to OMC’s are same for all the country therefore the
quality of raw material that goes to different OMC’s in the country is almost
the same for all.
• Our refineries produce 11miilion tons of oil in which 26% local crude oil and
46% imported crude oil.
• We import our crude oil mainly from Saudi Arabia, Iran and Abu Dhabi.
• The oil resources and their extraction are concentrated in Potwar region in
the North and Lower Indus basin near Karachi in the South.
• There are two products HSD and furnace oil that cannot be refined in larger
quantities at local refineries due to maximum capacity utilization; therefore,
these products have to be imported.
• OMCs add different chemicals in their products to develop differentiation in
their products. These chemical can not be produced in the country due to
lack of technology.
• These chemicals are imported from China and Singapore which perform the
outsourced duty of a USA company.
2. HUMAN RESOURCES
3. CAPITAL RESOURCES
INFRASTRUCTURE
1.Port facilites
• Crude oil, white oil products and low sulfur fuel oil (LSFO) are received at the
Karachi port, while LPG and high sulfur fuel (HSFO) are at the Fauji Oil
terminal at Port Qasim. The port facilities are connected to the
Analysis of Pakistani Industries
-Oil and Petroleum Industry-
tankage/storage facilities of the refineries and oil marketing companies
(OMC’s) through pipelines.
2.Installations
• Refineries and the OMCs have key installations and terminals to receive and
store crude and petroleum products in Karachi, Mehmood kot and Moragh.
These key installations are the primary supply points for the transportation
of petroleum products to different depots throughout the country.
• The storage tanks are of different sizes and mainly of two types Vertical
tanks and Horizontal tanks
• The Storage tanks are mainly horizontal tanks in Pakistan as they are easy to
maintain. However, these tanks are old and do not fulfill the international
requirement and government standards of a safe distance of 100ft between
the tanks and 50ft from the boundary wall.
• People working at the refineries and installations are provided with (PPEs)
goggles, masks, safety shoes, gloves and helmets etc to prevent them from
exposure to harmful emissions. However most workers are reluctant to use it
because it makes movement and working difficult.
TRANSPORTATION
1. Shipping Vessels
• The National Tanker company subsidiary of Pakistan National shipping Company
(PNSC) was established in 1981, and it is jointly owned by PNSC and PERAC
(State petroleum Refining and Petrochemical Corporation). NTC owns one
tanker “M.T Johar”, with carrying capacity of 80,000 tons which is principally
used for transportation of crude oil from the Arabian Gulf to Karachi. The
country’s remaining transport needs of imported crude oil are met through
chartered tankers as required
Analysis of Pakistani Industries
-Oil and Petroleum Industry-
2.. Tank Lorries
• Road bowzers or tank Lorries move most of the domestic crude oil and
petroleum products. The road tanker fleet is used both for short-haul
secondary distribution within cities, and medium to long haul shipments
around the country.
• Companies like PSO use modern systems such as Radar Gauging System
to maintain quality, temperature and level of product (to ensure there are no
leakages) in the lorries. This helped in overcoming problem of adulteration
and leakages to a great extent. However, all the Lorries in Pakistan do not
have this system and they are not willing to do it due to the cost attached in
replacing these lorries.
• There is no Bottom loading system in the Lorries that prevent people from
inhaling the fumes and keeps the right quantity of fuel maintained.
3. Pipeline
• The installations and refineries can receive the supply from both pipelines
and tank Lorries; however, depots are supplied only through tank Lorries.
White oil pipeline was establishes in 2004 that transports oil from the south
of the country to the north. It has reduced costs as the transportation cost
has lowered; lorries and rail require fuel to work, which is not needed by
pipelines.
4. Railway tanks
• Pakistan Railways also provide transportation mostly for fuel oil. However, its
movement capacity is severely hampered by locomotive availability and
other rail infrastructure constraints.
5. Retail Outlets
• Most petroleum products are marketed ex-depot but gasoline. Diesel and
kerosene are sold through retail outlets. In recent years many outlets have
been extensively renovated and upgraded, especially after deregulation of
the sector by the government, which increased the competition in the
downstream sector. They also have to sell compressed natural gas CNG,
which has become a serious competitor to gasoline. Increasing attention is
also being paid to safety standards and the quality and quantity of products
offered to consumers.
ADVANCED FACTORS
Deregulation
• Under the deregulation process of crude oil import, quota on import of HSD
and furnace oil was abolished.
• Under this policy national and multi national could import as much HSD as
they want. Previously, government used to allocate the quota for OMCs
which gave PSO a portion of 75%, making it a monopoly in the market. After
deregulation competition increased in the market and PSO was forced to
invest in Marketing and improving the standard of its retail outlets, if it were
to survive in the market. This move brought about a turn around impact on
the policies of PSO and other major refineries such as Shell and Caltex , who
differentiated their product in terms of services provided.
SWOT ANALYSIS
STRENGTHS
• The success discovery ratio is 1:3.5 in Pakistan as compared to world 1:10
WEAKNESSES
• We have a faulty price mechanism because the government is charging ocean
losses and handling charges from the consumer.
• We have supply stock of 21 to 28 days compared to 90 days minimum in
European countries this stock extremely insufficient in case of a war or other
calamity.
• The government charges a high sales tax of 15% on the sales of oil and
petroleum products. OMC pass the entire tax burden to consumers making the
fuel very expensive.
• We have a very long value chain. The final price has a commission of dealers,
OMC’s government sales tax, government Levies and ex-refinery price.
• Our refineries structure is designed to be compatible with Arabian oil that
restricts the import of oil from different regions and will be a cause of great
problem if cheaper suppliers of oil are available.
• Government has invested a millions in Gwadar and the development project
concerning oil exploration, refinery and pipelines from various regions. Unrest in
Baluchistan can hamper these developments and major investment projects.
• A nearly 100 per cent rise in international prices of crude oil coupled with
economic slowdown led to decline in sales volume.
OPPORTUNITIES
• Gwadar enhances the strategic value of the region it would be center for oil
and gas investments of oil and gas pipelines.
• If the government is able to attract the foreign investors in oil and gas
exploration the way it has planned, the province of Baluchistan can serve as
terminus for major oil and gas pipelines and lead to exploration of oil wells
that so far have been untapped.
• The growing awareness about the conservation of energy has reduced the
worldwide oil demand, if the trend continues this may lead to decrease in the price
of oil in future and may reduce the supply demand gap.
• South Asia infrastructure fund
• There is a proposal to convert obsolete and uneconomic refineries into full-
fledged storages. Another proposal from state run Pakistan Mineral
Development Corporations (PMDC) to utilize excavated khewra salt mines
new Attock for storage of oil, all scientific reports confirm that such an
underground capacity could be used for oil storage minor investments. If
these projects are implemented the deficiency in storage capacity can be
overcome and make the country less vulnerable to supply shortages
especially during wars.
• China wants to build a refinery and petrochemical complex with later
expanding it 21 million tons. For every one million barrels daily outlet
capacity at Gwadar Pakistan can possibly net over a third billion dollars a
year in revenues beside indirect economic benefit costs.
• Unusually warm winters are weakening demand for heating oil.
THREATS
• Increased use of substitutes such as CNG, LPG and coal etc
• Government has started a pilot project for mixing use ethanol with petrol.
Since it reduces the fuel cost to very low levels there is a great chance of
consumers shifting to this cheap substitute.
• Government has initiated a project for shifting the public transport such as
buses and rickshaws to CNG for increasing cost efficiency and improving the
environment.
• The privatization process, which leads to more market efficiency, has been
under political pressures.
PRIVATIZATION
PSO
• Currently the GoP is in the advance stages of divesting 51% stake and
management control pf Pakistan’s largest oil marketing company PSO to a
strategic investor. The bidding will take place on May 19, 2007 as informed
by the PSO’s GM Human resource Manager, Mr. Vaqar Ahmed
• The exports of our country are not significant however from 2000-2 to 2005-06
exports of our country increased. The increase in exports is sue our 100%
increase in exports of Naphtha .Pakistan also started exporting Motor Spirit from
Analysis of Pakistani Industries
-Oil and Petroleum Industry-
2000-01,JP-1 from 2001-02,Kerosene from 2002-03 HSD from 2002-03 ,furnace
oil from 2004-06 and Asphalt from 2003-06 and crude oil was exported for a
limited time period from 2001 to 2005.
• The exports of HSD were minimal because it was exported to Afghanistan since
they did not had adequate transport facilities and also war in Afghanistan lead
to increase in demand of HSD to be used in tanks ,helicopters etc .
• The export of crude for a limited period was possible because of an oil field at
Badin which high quality crude oil that was exported to earn foreign exchange.
THREAT OF SUBSTITUTES
• Water
Water is another alternative to produce electricity. Due to expensive electricity
generation through oil, Pakistan’s government has planed to build Bhasha dam,
Mangla dam and Kalabagh dam so that our rising energy demand is met cheaply.
This would influence our petroleum industry because power is the second largest
consumer of petroleum products. It accounts for 35% of total consumption. If this
were gradually reduced due to dams; our petroleum sector would be adversely
affected. Hydropower electricity generation accounts for 40%.
• Biomass
The greatest attraction of biomass is that it often does not require cash
expenditure. Traditional stoves for biomass are also cheap. Where biomass is
plentiful, where there is enough labor for biomass collection or where household
incomes are variable and uncertain, biomass becomes the fuel of choice. Under
these circumstances it is difficult for hydrocarbon fuels to replace biomass unless
household income rises substantially. In addition there are cultural and other
reasons for using biomass: food cooked on wood is claimed to taste better, wood
cooking stoves provide space heating because of large heat loss and smoke from
wood combustion is said to act as an insect repellent.
• Solar and wind Energy:
Alternative Energy Development Board (AEDB) was established to initiate a
dynamic programmed to promote, implement and execute alternative renewable
energy technologies. The government recommendation includes development of
wind and solar energy to ensure that at least 5 percent of total power generation
capacity is met through these resources by 2030 i.e. (9700 MW). Alternative
Energy Development Board to ensure the installation of 100MW wind power by
June2006 at Keti Bandar and Gharo Sindh and 700 MW by 2010. Development of
solar products like solar fans, solar cookers, solar geysers, etc. must be developed
through private sector on top priority. Laws and taxes designed to encourage self-
• International consumers
The bargaining power of international consumers is limited since prices are set by
OPEC.And also petrol has inelastic demand therefore, consumers have to buy it
because their vehicles, industries and in short economies are dependent on it.
Internationally, major oil importers such as USA and EU had been trying to
contain demand for imported crude through a policy of conservation coupled with
increased use of alternative energy resources. In the USA, automobile companies
are now producing cars that can give more mileage per gallon of oil than before.
• Industrial consumers
Locally the industrial consumers do not have much say since the prices are set by
OGRA fortnightly and are usually based on international oil prices. However
industrial consumers do have impact because they are shifting to cheaper energy
resources for example in 2003 –04-cement industry shifted to coal from furnace
oil.
• Household consumers
Household consumers consume electricity made from oil. Since electricity has
inelastic demand and consumers have little choices as far as electricity providers
are concerned, therefore, they do not enjoy a bargaining power as buyer. Their
bargaining is very low. However, the government has initiated a project to
generate electricity from solar energy reducing dependence on oil for electricity
generation. Thus bargaining power of consumers in future may rise.
• Transport consumers
The bargaining power of transport consumers is rising and may continue to rise
in future because of increased use of alternative fuels such as CNG, blended
ethanol which may be introduced in future. Also flexi fuel cars using ethanol as
• International suppliers
Internationally the price of crude oil rose sharply but is now decreasing shifting the
bargaining power towards consumers because of use of alternative fuels
efficiently.
OPEC said that the declining trend in oil prices could be due to weak demand of oil
because efficient use for oil.
However, OPEC suppliers still enjoy a strong bargaining power because all the oil
producing and exporting countries have joined hands to charge same price from
their consumers. If OPEC at some times observe that its prices are declining it can
instantly cut supplies to maintain the prices they want jointly.
Pakistan is deficit in crude oil, diesel and fuel oil. Recently the Government has
given permission to bulk consumers and traders to import fuel oil while bulk
consumers have also been given permission to import diesel. In order to
coordinate all activities, OGRA plays a pivotal role in rationalizing these imports in
such a manner that supply/demand balanced.
Source:OGRA website
• Impact of substitutes
Due to rising demand of substitutes and trend towards using alternative energy
fuels is increasing therefore the bargaining power of suppliers has reduced to a
certain extent. The government has recently announced to introduce CNG in public
transport, which has raised worries in the minds of OMC’s regarding their
bargaining power as suppliers.
• Local suppliers
The bargaining power of local suppliers especially of OMCs remains weak due to
semi –the Government of Pakistan governs regulated environment where the
entire operations flow stream. However as deregulations proceeds in the future,
bargaining power of suppliers will become important over the next 3-5 years.
COMPETITION
Upstream sector
• The competition in the upstream sector has emerged because of the increase in
the number of exploration companies in the country.
• British Petroleum, OGDCL and PPL are termed as leaders in the exploration .it is
difficult for the new companies to compete with them because of the strong
infrastructure if these companies.
Midstream sector
• The midstream has five refineries and has oligopolistic competition.
• They produce homogenous products and sell them on predefined prices
negotiated earlier.
Downstream sector
• The OMC sector is gearing up for increased competition as existing refineries
and the evolution of the vertical entities have found it viable to establish retail
distribution networks.
• PSO is the largest oil marketing company in Pakistan with a 61% share in overall
sales volume.however, the over all sales volume has been declining in the last
few years which has prompted the company to actively pursue its retail market
with new, renovated pumps following Shell Retail Visual Identity strategy. The
company has also introduced corporate credit cards, fleet cards and prepaid
cards enabling the company to maintain a chunk of its market share. The focus
on marketing is significant among OMCs after the deregulation. After
deregulation since PSO monopoly dissolved, other OMCs took step to grab the
market share.
GOVERNMENT ROLE
EX-REFINERY PRICE:
The ex-refinery price of a product, which is paid to local refineries, equates to the
landed cost of the product. In other words it relates to the import parity price of
the product if the same were to be imported. The base price relates to the relevant
product’s FOB price averaged for the fortnight as quoted in the Arab Gulf region to
which are added other elements like freight, duties, L/c and bank charges, custom
duty, wharfage etc to arrive at the refinery price.
GOVERNMENT LEVIES:
Government levies are the prerogative of the Government and are fixed in
accordance with the needs of the Government. Petroleum products are an
important source of any Government’s revenue and Pakistan is no exception.
INLAND FREIGHT:
Inland freight is used to equate the prices of the products all across Pakistan. In
order to do this:
• 29 core depot locations have been identified and prices are kept constant
over these locations.
• The product wise cost of product transportation from refineries or imports to
these 29 locations is allocated to the respective product and is called
primary transport cost.
• Primary cost represents actual cost and does not include any profit element
for the marketing companies.
• The cost of transporting product from these aforementioned core 29 depot
locations to the respective retail outlet is called secondary transport cost and
varies in accordance with the distance of the retail outlet from the nearest
depot. This cost is over and above the maximum ex-depot sale price
determined by OCAC for the 29 core depot locations.
SALESTAX:
Sales tax is the last element in the consumer pricing and is calculated at 15% of
the price before sales tax.
The government has allowed duty free import of machinery for the upstream
sector. This has significantly reduced their cost of exploration and also enabled
them to buy technologically advanced machinery that will aid them in efficient
drilling process.
• Poor infrastructure
The infrastructure of our country is poor. The poor railway and road network
increases the transport costs. The routes are also not feasible and it is difficult
to transport oil through Lorries on rugged roads. Also we have lack of pipeline
capacity that is 20 years old. Due to lack of pipeline the country’s diesel
handling capacity has reduced.
• Environmental concerns
In Pakistan there is a widespread consumption of low quality fuel combined with
dramatic increase in the number of vehicles on the road has significantly
contributed towards air pollution problems. The lead and carbon emission are
the air pollutants in urban areas, also lack of energy efficiency standards has
contributed to Pakistan high carbon dioxide intensity leading to severe skin,
throat and lung diseases.
Inventory Gains
With international prices falling around 20% from their peak historic levels,
there are apprehensions that days of large inventory gains are gone for OMCs
and the profitability that were seen over the last few years may not be repeated
going forward,
• De bottlenecking
This is mainly occurring in the transport sector, where transportation of oil from
the north to the south results in added costs. Initiatives such as the white oil
pipeline can help in reducing costs and ensuring that such matters don’t get out
of hand.
The above table is an indication of the fact that China is in a much better situation
than both Pakistan and India. It has a population and covered area much larger
than both the countries. Therefore the level of energy consumption would also
much higher as well as the opportunities for the oil sector. Pakistan isn’t at par
with India either; based on this table, the high Political level and country risk, these
factors contribute immensely to the level of FDI of the country, which is essential
in developing the oil sector in less developed countries.
Based on this table we can deduce that Pakistan is highly dependant on RFO as
compared to other countries such as India and China. Residual furnace oil is the
primary source of fuel in most industries and is also one of the largest imports of
petroleum products. Whereas India and China are becoming more reliant on other
sources of fuel, a trend which Pakistan is beginning to follow, in order to reduce the
high import bill of the country.