Professional Documents
Culture Documents
MANAGEMENT
GURGAON
BAHADURGARH
PRIYANKA TYAGI
PGDM-3
SECTION-A
ACKNOWLEDGEMENT
I acknowledge the support and guidance provided by the Dean and the staff of
my institute, IILM (Institute of Integrated Learning and Management)
Gurgaon, Haryana.
My sincere thanks to all staff members of the Finance, HR, Excise, Systems and
Purchase departments who encouraged me and gave me valuable insights about
the company.
(PRIYANKA TYAGI)
DECLARATION
(PRIYANKA TYAGI)
PREFACE
RESEARCH METHODOLOGY
COMPANY PROFILE
RECEIVABLES MANAGEMENT
INVENTROY MANAGEMENT
CASH MANAGEMENT
RATIO ANALYSIS
BIBLIOGRAPHY
OBJECTIVE OF PROJECT
4) To analyze the Working Capital and its structure and suggest optimum level
of Working Capital keeping in view of risks and imponderables associates
with exploration.
5) To suggest measures to improve the current assets structure and to reduce
current liabilities of Parle Biscuits Pvt. Ltd.
RESEARCH METHODOLOGY
1) Collection
2) Organization
3) Presentation
4) Interpretation
1) COMMUNICATION METHOD
2) OBSERVATION METHOD
3) QUESTIONAIRE METOD
All the data has been collected from the primary sources.
COMPANY PROFILE
INTRODUCTION
Krackjack: A little sweet - A little salty… That's what makes Krackjack very, very
delicious! This delightful biscuit is acclaimed in India and across the world for its
controversial sweet and salty taste.Krackjack has won 11 Gold, 3 Silver and 1
Bronze award at the 'Monde Selection'.
Monaco: This original 'O' shaped salted biscuit makes people exclaim 'Oh,
Monaco'. Whether plain or with toppings, Monaco is simply delicious. An ideal
party time delicacy one can create more scrumptious snacks by combining
Monaco with a choice of toppings. Light, crisp and fresh, it's no wonder that
Monaco is India's largest selling salted biscuit. Variants include onion, methi,
zeera and nimkin.
Marie Choice: “Solid Milk, Solid Taste" - this summarizes the qualities of this
delicious biscuit.
Hide & Seek: This cookie biscuit is made up of large quantity of chocolate chips.
Crunch into it or let it melt in the mouth to seek out the real taste of chocolate.
Fun Centre: Parle's Fun Centre range has the highest cream content amongst
biscuits in the category. Best of all, one gets a choice of delicious, creamy
flavors, such as, orange, elaichi (cardamom), and chocolate cream.
Jeffs: rectangular shaped, salted biscuit, flavored with cumin seed (Zeera) for
that delicious, crunchy taste. The high-count of cumin seed makes Jeffs a more
scrumptious savory - an absolute must, for munching just about anytime.
Sixer: This six-sided, salted delight is one hard-to-resist savory. Whatever the
occasion, Sixer makes for a great salty snack. Be it a picnic, a party, or just any
snack time, Sixer gives that crunchy, munchy, delicious, salty taste that leaves
one wanting for more!
THE QUALITY COMMITMENT
Parle Product Private Limited has 3 manufacturing plants –
Apart these plants Parle Product Pvt. Ltd. maintain 20 contract base
manufacturing units in all over INDIA. These plants and CMU’s produce sweets
and confectionary products.
Parle Product Pvt. Ltd. has also a subsidiary company, which is Parle
Biscuit Pvt. Ltd. This subsidiary company produces only biscuits. It also has 2
manufacturing plants –
Apart these two plants Parle Biscuit Pvt. Ltd. maintain 11 contract base
manufacturing units on different locations, which produce only biscuits.
All Parle products are manufactured under the most hygienic conditions. Great
care is exercised in the selection & quality control of raw materials; packaging
materials & rigid quality standards are ensured at every stage of the
manufacturing process. Every batch of biscuits & confectioneries are thoroughly
checked by expert staff, using the most modern equipment.
THE MARKETING STRENGTH
The turnover of Parle Product Pvt. Ltd. is 1500 crores and the
turnover of Parle Biscuit Pvt. Ltd. is 750 crores.
THE CUSTOMER CONFIDENCE
The Parle name conjures up fond memories across the length and
breadth of the country. After all, since 1929, the people of India have been
growing up on Parle biscuits & sweets.
Today, the Parle brands have found their way into the hearts and
homes of the people of all over India & abroad. Parle Biscuits & Confectioneries,
continue to spread happiness & joy among people of all ages.
The consumer is the focus of all the activities of Parle. Maximizing
value to consumers and forging enduring customer relationships are the core
endeavors at Parle.
THE PRODUCT
Parle biscuits have a range of variants in its product portfolio. The popular brands
Parle g, krackjack, Monaco and its variants (zeera, onion and methi) are
available in packets of various convenient sizes. New products like Hide & Seek
are a foray into the premium segment.
THE PACKAGING
Biscuit packing has undergone a swift transformation. From the earlier waxed-
paper packing, Parle’s BOPP offering is not only stylish and enticing but also
increases the shelf life of the biscuits.
PARLE BISCUITS PRIVATE LIMITED (BAHADURGARH)
5 at Kanpur
1 at Gorakhpur
1 at Patna
1 at Faizabad
1 at Raipur
1 at Varanasi
1 at Ajmer
DEPARTMENTS IN PLANT
FINANCE
HR & PERSONNEL
QUALITY ASSURANCE
PRODUCTION & PRINTING
EXCISE & DESPATCH
ENGINEERING
I.T.
PURCHASE
STORE
The organization follows a flat structure with less hierarchal levels.
The heads of the different departments report to the General Manager through
direct communication. The working atmosphere is not stressful with enough
work-flexibility given to staff and managers.
The plant also has auditorium and viewing gallery, which is used
during the visit of school children. A retail shop at the Plant provides Parle
Products at M.R.P. rates.
WORKING CAPITAL AT A GLANCE
INTRODUCTION
TYPES
FEATURES
DETERMINANTS
COMPONENTS
WORKING CAPITAL CYCLE
INTRODUCTION
A successful sales program is necessary for earning profits by any
business enterprise. Sales don’t convert into cash instantly. There is a time lag
between the sale of goods and receipt of cash.
FEATURES
1) Working capital is regarded as the excess of current assets over current
liabilities.
10) Other Factors - Other factors, which affect the requirement of working
capital, are lack of co-operation in production and distribution policies,
transport and communication facilities, the fiscal and tariff policies of the
government etc.
COMPONENTS
.
WORKING CAPITAL CYCLE
The above operating cycle is repeated again & again over the period depending
upon the nature of the business & type of product etc. tne duration of the
operating cycle for the purpose of estimating working capital is equal to the sum
of duration allowed by the suppliers.
Working capital cycle can be expressed as:
R+W+F+D-C
Where R=Raw Material Storage Period= Avg. Stock of Raw Material
Avg. Cost of Production per day
Cash Finished
Goods
PURCHASE
PRODUCTION
PRODUCTION
PROCESS
Raw Materials Work-in-Process
PROCESS
METHOD OF ASSESMENT OF WORKING CAPITAL
= 21.34 X 5037.66
30
= 3583.45Rs.
Working Notes:
2003-04:
Annual Consumption = 36047.27Rs
2004-05:
Annual Consumption = 38058.07Rs
2. Stock In Process --
Raw Material + Power + Labour + Repairs
+ Other Manufacturing Expenses + Depreciation
+ Opening Stock – Closing Stock
2003-04:
Cost of Production = 40125.5 Rs.
2004-05
Cost of Production = 41315.08 Rs.
2003-04:
Cost of Goods Sold = 40275.31Rs.
2004-05:
Cost of Goods Sold = 41529.54Rs.
2) It is concerned with the decisions about the composition and level of current
assets.
3) It is concerned with the decisions about the composition and level of current
liabilities.
Policies regarding
to
Profitability
Liquidity and Risk
Composition of
Composition of Level of Current
Level of Liabilities
Current Assets
INTRODUCTION
OBJECTIVE
BENEFITS
CREDIT POLICIY
Credit Standard
The term credit standards represent the basic criteria for the
extension of credit to those customers to whom goods could be sold on credit. If
a firm has more slow-paying customers, its investment in accounts receivables
will increase. The firm will also be exposed to higher risk of default.
Credit Terms
Credit Analysis
For fulfilling the demand of it’s customer’s timely Parle Biscuits Pvt.
Ltd. maintains 40 DEPOTS in all over INDIA. Finished goods are transferred from
production plants to these depots. According to their transportation facilities
customers of Parle Biscuits Pvt. Ltd. ask their demand of different products to
depots.
Then it’s the responsibility of these depots to fulfill the demand of customers of
Parle Biscuits Pvt. Ltd.
Parle Biscuits Pvt. Ltd. doesn’t has credit policy it deals in cash. For
the collection of it’s payment PBPL deals with 5 banks which are as follows:
1) UTI
2) STANDARD CHARTERED
3) HDFC
4) BANK OF PUNJAB
5) CORPORATION BANK
1) Cheque Parties – Cheque parties are those who send their blank
cheques to Depots before receiving the finished goods. Depots fill the selling
amount of the consignment in those cheques and then these cheques are
deposited by the depots in the account of PBPL in any of these 5 banks.
Before receiving the finished goods customers send the draft of the
consignment amount to production plants directly. Then consignment is sent
to those customers by concerned depot.
After 4 days just like the second category these parties send the
draft of consignment amount directly to production plant.
INVENTORY MANAGEMENT
INTRODUCTION
CONCEPT
OBJECTIVES
The various inventory items are, according to this system, categorized into three
classes-
I. A
II. B
III. C
This represents the quantity below which stock should not be allowed to fall. The
main purpose of this level is to ensure that production isn’t held up due to storage
of any material.
Minimum Stock Limit = Re-order Level – Normal storage during Lead Time
The reorder point = Lead time in days * Average daily usage of inventory
• All the materials of the mixture, which is used in making biscuits, can be
stored maximum only for 3 days. Because store of plant is designed like this
that more than 3 days storage can’t be maintained in it.
• Re-order levels of inventories are maintained in the plant in wake of per day
consumption level of inventories and lead-time in days.
INTRODUCTION
Cash is the most important current asset for the smooth operations
of the business. Now-a-days liquidity and solvency maintenance has become the
main task of financial executives. Moreover, cash management assumes more
importance than current assets because cash is the most significant and the
least productive asset that a firm holds. Cash balance is an unproductive balance
also. Idle cash produces nothing. Therefore, the aim of cash management may
be said to maintain adequate cash position at one hand and to use excess cash
in some profitable way on the other hand.
The cash balances held in reserve for such random and unforeseen
fluctuations in cash flows are called as precautionary balances.
3) Speculative Motive - Speculative motive represents a positive and
aggressive approach. Firms aim to exploit profitable opportunities and keep
cash in reserve to do so. The speculative motive helps to take advantage of –
• Salaries and Wages are distributed in Parle Biscuits Pvt. Ltd on monthly
basis. 50,00,000-75,00,000 salaries and wages are distributed in one month.
Like this all other daily transactions are completed by daily collection.
• Authority for getting the benefit of any opportunity is given to Mumbai office of
Parle Biscuits Pvt. Ltd. That decides the policy regarding to any market
opportunity.
• Parle Biscuits Pvt. Ltd. doesn’t have any credit policy. It deals in cash. That’s
why it doesn’t has any cash problem.
• Distribution channel of Parle Biscuits Pvt. Ltd. is very short only depots are
there as a middleman between plant & open market. That’s why there isn’t
any necessity of more cash.
• Production cycle is short. That’s why Parle Biscuits Pvt. Ltd has less demand
of cash.
RATIO ANALYSIS
It is a powerful tool of financial analysis. A ratio is defined as “the
indicated quotient of two mathematical expressions” and as “the relationship
between two or more things”. Ratio helps to summaries the large quantities of
financial data and to make qualitative judgment about the firm’s financial
performance. The point to note is that a ratio indicates a quantitative relationship,
which can be turn, used to make a qualitative judgment.
Here are some of the calculated ratios of the financial year of Parle
Biscuits Pvt. Ltd.
2003-04 2004-05
Current Assets
Current Liabilities
2003-04 2004-05
Debtors*360
Sales
2003-04 2004-05
2003-04 2004-05
23817.35 26077.84
The above made calculation of various ratios has told us about the
various aspects of Working Capital of Parle Biscuits Pvt. Ltd. The system is well
under control an effective but still in some areas a little more concentration to be
needed.
The Working Capital flow or fund arises when the net effect of
transaction is to increase or decrease the amount of Working Capital. Normally, a
firm will have some transactions that will change Net Working Capital and some
that ill cause no change in Net Working Capital. The transaction will cause Net
Change of Working Capital only when one of the accounts affected is a current
account (Current Liability) and account is non-current account (Long-term Assets
or Long term Liability).
• Now let us examine the Working Capital flow of Parle Biscuits Pvt. Ltd.
through the statement of change in Working Capital.
FINANCING OF WORKING CAPITAL
INTRODUCTION
TRADE CREDIT
BANK CREDIT
1) Cash Credits/Overdrafts
2) Loans
3) Purchase/Discount Bills
4) Letter of Credit
5) Working Capital term loans
RESERVE BANK OF INDIA FRAMEWORK FOR /REGULATION OF
BANK CRDIT
COMMERCIAL PAPERS
FACTORING
Parle Biscuits Pvt. Ltd. doesn’t use any other source apart internal
for financing it’s Working Capital
FINDINGS & CONCLUSIONS
4) In relation to the above said statement we can say that the investment in
Current Assets by the organization has gone down during the year 2003-
04 as compared to the previous year 2002-03. Though, there has been as
increase in the Working Capital.
BIBLIOGRAPHY