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The purpose of
departmentation is to specialize activities, simplify the tasks of managers and maintain
control in an organization. As departments vary with respect to basic patterns used to
group activities, we will identify some common and widely used bases along which
departments are created and discuss further about the more appropriate and effective base
of departmentation.
What is departmentation?
Rationale of departmentation:
When organizations are small, the owner-manager can personally oversee everyone who
works there. As an organization grows, however, personally supervising all the
employees become more and more difficult for the owner-manager and the number of
specialized jobs also increases. Consequently, new managerial positions are created to
supervise the work of others. Employees are not assigned to particular managers
randomly. Rather jobs are grouped according to some plan. The logic embodied in such a
plan is the basis for all departmentation.
Base of departmentation:
The crucial managerial consideration when creating departments is to determine the basis
of grouping jobs. Departmentation is done to achieve similar advantages by different
approaches. In fact, several bases are used throughout the organization, but the basis used
at the highest level determines critical dimensions of the organization.
Some of the more widely used departmentation bases are described are given below. The
first base- functional, refers to internal activities of the organization. The other three
bases- geography, customer and product are external to the organization.
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Officer (COO), GM accelerated its consolidation of its two auto divisions into one
functional organized entity.
President
Advantages:
Disadvantages:
Departmentation by geography:
Geography based departmentation is used for many multi national companies such as
Nestle, which uses geography based departmentation dividing three geographical regions
(America, Europe and Asia) into three zones-zone EUR, zone AMS and zone AOA to
sell their products.
2
President
Advantages:
Disadvantages:
For example, department stores such as wall mart is set up with men’s wear, computers,
hardware and such other departments to directly appeal to a specific type of customers.
President
3
Advantages:
Disadvantages:
Departmentation by products:
For example, General Motors (GM) pioneered in this kind of departmentation when it
evolved into five separate auto divisions: Chevrolet, Oldsmobile, Pontiac, Buick and
Cadillac.
President
Chief of
operations
Advantages:
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Disadvantages:
Matrix organization:
Advantages:
Disadvantages:
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For example, Kodak Company uses the product-based structure to assign responsibility
for worldwide research and development, manufacturing and distribution of its products
such as digital camera, printer, scanner etc. Kodak believes that this structure enables
managers to respond more quickly to market situations.
It also easier to monitor performance and maintain accountability in product based
departmentation.
Product departmentation enables growth and diversity of products and services as
attention and effort is given to product lines.
For example, Boeing, an aerospace company has two large divisions which are- Boeing
Commercial Airplanes and the Integrated Defense Systems. As result of product
departmentation, Boeing has achieved a strong position in the aviation industry.
Techsmart, a hypothetical firm which manufactures and sell computer and software can
run more effectively by adopting product departmentation. It has two product based
departments at the highest level of the firm. One is responsible for all activities associated
with personal computer business, and the other handles the software business.
President
Computers Software
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