Professional Documents
Culture Documents
Group 2
Akshat Malik 1021302
Raunak Doshi 1021327
L.Srinivas 1021320
J.Ranjit Kumar 1021326
Srikanth Pandey 1021331
Anna Shaji 1021337
Suptha 1021
SITUATION ANALYSIS
The case examines the controversy involving the global fast food
major McDonald's, which was accused of selling its French fries
as a 100% vegetarian product when they contained extracts of
beef oil.
It explores in detail the events that led to the controversy and the
company's reactions to the allegations.
Resistance to change
Not ready to switch to vegetable oil
• Communication
Casual attitude of the management towards the
complaints
SWOT ANALYSIS
STRENGTH WEAKNESS