Professional Documents
Culture Documents
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Executive Summary
The merger of ICICI and ICICI bank is probably the largest merger seen in
corporate India Industry, which has redefine banking in the highly competitive era
of globalization and liberalization. Post merger, the new entity- ICICI Bank is the
first Universal Bank in India and the second largest commercial bank in the
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country after SBI. Financial Institutions & Insurance Companies are now merging
ahead to capture new business areas and leading towards Universal Banking.
The banking sector deregulation that took place in India during the early 1990s
posed a threat to the survival of Development Financial Institutions (DFIs). They
were cut off from the concessional funding extended by the government and were
exposed to intense competition from local and foreign banks. Over a period of
time, Industrial Credit and Investment Corporation of India Ltd. (ICICI), which
was set up as a DFI in 1955, underwent significant changes to meet these
challenges. To exploit the synergies brought by universal banking, it went in for
mergers and acquisitions and finally reverse merged with its subsidiary ICICI
Bank.
The mid-eighties marked the beginning of the shift to a buyers` market in the
banking space, and Bank of Baroda, was among the first to grasp this pressing
imperative. The bank orchestrated its business strategies around the centrality of
the customer. It diversified rapidly into the areas of merchant banking, housing
finance, credit cards and mutual funds. The strategy also entailed the sustained
development of a string of segment - specific branches entrenching operations in
profitable markets, the world over. The drive was to revamp overseas operations
and intensify structural changes across geographies to provide services across
segments with focus on the Indian Diaspora. The bank sought to take to market a
vast array of international banking and services catering to the needs of exporters
and importers in India and abroad.
UBA is the first successful merger transaction in the history of the Nigerian
banking sector and was born out of a desire to lead the sector to a new era of global
relevance by championing the creation of the Nigerian consumer finance market
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and leading a private/public sector partnership aimed at accelerating the economic
development of Nigeria.
The Nigeria banking industry is going through so tremendous flux. The Central
Bank’s mandate of a minimum N25 billion capitalization by December 2005
resulted in the Nigerian market witnessing consolidation activity on a large scale.
Though the UBA-STB merger was consummated during the ongoing consolidation
era, it was a strategic move by the bank to become a large regional player, with an
increased reach and synergies in terms of larger customer base and complementary
product portfolio.
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INTRODUCTION TO UNIVERSAL BANKING
Since the early 1990s, structural and functional changes of profound magnitude
came to be witnessed in global banking systems. Large-scale mergers,
amalgamations and acquisitions among banks and financial institutions resulted in
the growth in size and competitive strengths of the merged entities. There thus
emerged new financial conglomerates that could maximize economies of scale and
scope by 'bundling' the production of financial services. This heralded the advent
of a new financial service organization, i.e. Universal Banking, bridging the gap
between banking and financial-service-providing institutions. Universal Banks
entertain, in addition to normal banking functions, other services that are
traditionally non-banking in character such as investment-financing, insurance,
mortgage-financing, securitization, etc. Parallel, in contrast to this phenomenon,
non-banking companies too entered upon banking business. Universal banking
usually takes one of the three forms i.e. in-house, through separately capitalized
subsidiaries, or through a holding company structure. Three well-known countries
in which these structures prevail are Sweden and Germany, the UK and the US.
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HISTORY OF UNIVERSAL BANKING IN INDIA
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DEFINITION AND CONCEPTS
The term ‘universal bank’ has different meanings, but usually it refers to the
combination of commercial banking (collecting deposits & making loans) and
investment banking i.e. issuing, underwriting and trading in securities, this is the
narrow definition of universal banking. In a very broad sense, the term ‘universal
bank’ refers to those banks that offer a wide range of financial services, such as,
commercial banking & investment banking and other activities especially
insurance. It is a multi-purpose and multi-functional financial supermarket
providing both banking and financial services through a single window. According
to World Bank the concept is explained as follows - "In universal banking, large
banks operate extensive networks of branches, provide many different services,
hold several claims on firms (including equity and debt), and participate directly in
the corporate governance of firms that rely on the banks for funding or as
insurance underwriters."
Universal Banking (UB) usually takes one of the three forms, i.e., in-house,
through separately capitalized subsidiaries, or through a holding a capital structure.
Three well-known countries in which these structures prevail are Sweden and
Germany, the UK & US. Universal in its fullest or purest form would allow a
banking corporate to engage ‘in-house’ in any activity associated with banking,
insurance, securities, etc. However, there are very few countries, such as, Sweden
and Hong Kong, which allow universal banking in its purest form. In Germany,
banking and investment activities are combined, but separate subsidiaries are
required for certain other activities. Under German banking statutes, all activities
could be carried out within the structure of the parent bank except insurance,
mortgage banking and mutual funds, which require legally, separate subsidiaries.
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In the UK, a broad range of financial activities is allowed to be conducted through
separate subsidiaries of the bank. The third model, which is found in the US,
generally requires a holding company structure and separately capitalized
subsidiaries.
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UNIVERSAL BANKING MODEL
7% 9%
6%
37%
27%
57% 59%
TREASURY
WEALTH MANAGEMENT. WEALTH MANAGEMENT.
RETAIL CORPORATE
CORPORATE RETAIL
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ADVANTAGES AND LIMITATIONS OF UNIVERSAL
BANKING
ADVANTAGES
2. Economies of scale
It means lower average costs, which arise when larger volume of operations
are performed for a given level of overhead on investment. Economies of scope
arise in multi-product firms because costs of offering various activities by different
units are greater than the costs when they are offered together. Economies of scale
and scope have been given as the rationale for combining the activities. A larger
size and range of operations allow better utilisation of resources/inputs.
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compared to specialized banks. Specialized firms are also subject to substantial
risks of failure.
Because their operations are not well diversified. By offering a broader set of
financial products than what a specialized bank provides, it has been argued that a
universal bank is able to establish long-term relationship with the customers and
provide them with a package of financial services through a single window.
LIMITATIONS
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3. Bureaucratic and inflexible
Some critics have also observed that universal banks tend to be
bureaucratic an inflexible and hence they tend to work primarily with large
established customers and ignore or discourage smaller and newly established
businesses. Universal banks could use such practices as limit pricing or predatory
pricing to prevent smaller specialized banks from serving the market. This
argument mainly stems from the economies of scale and scope.
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UNIVERSAL BANKING IN INDIA
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the transition path and strategy for smooth conversion into an universal bank
over a specified time frame.
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SOME CONCEPTS…
Universal Banking
The Main Areas Of Operations Of DFIs And Banks Presently And How
Cost of funds differentiates the DFIs from banks, as DFIs incur higher costs
for mobilizing long-term finance. Banks do not normally mobilize substantial
deposit resources with maturities in excess of 5 years, which limits their capacity
to extend long-term loans. This has resulted in participation type of relationship in
financing by banks and DFIs.
There are conflicts relating to securities for the loans sanctioned by the banks
and DFIs. While the DFIs have first charge over block assets, the banks have first
charge on current assets, which place both the banks and DFIs in different
positions.
Suggested
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framework, usher in legal reforms in debt recovery, allow State level FIs to go
public and come under RBI, permit DFIs to have wholly-owned banking
subsidiaries, remove cap on FIs’ resources mobilization, grant authorized dealers’
licence to DFIs, set up a standing committee to coordinate lending policies etc.
The financial services may not become the privilege of elitist. If the reforms
with a human face are what we want, the universal banking has to make
adjustments and ensure that financial services are available to all at affordable
costs.
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NEED OF UNIVERSAL BANKING IN INDIA
The benefits to banks from universal banking are the standard argument
given everywhere also by the various Reserve Bank committees and reports
—in favour of universal banking is that it enables banks to exploit
economies of scale and scope.
So that a bank can reduce average costs and thereby improve spreads if it
expands its scale of operations and diversifies its activities.
The bank can diversify its existing expertise in one type of financial service
in providing the other types. So, it entails less cost in performing all the
functions by one entity instead of separate specialized bodies.
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A bank has an existing network of branches, which can act as shops for
selling products like insurance. This way a big bank can reach the remotest
client without having to take recourse to any agent.
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UNIVERSAL BANKING: SOLUTION TO FIs PROBLEMS
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APPROACH TO UNIVERSAL BANKING
Though the DFIs would continue to have a special role in the Indian
financial System, until the debt market demonstrates substantial improvements in
terms of liquidity and depth, any DFI, which wishes to do so, should have the
option to transform into bank (which it can exercise), provided the prudential
norms as applicable to banks are fully satisfied. To this end, a DFI would need to
prepare a transition path in order to fully comply with the regulatory requirement
of a bank. The DFI concerned may consult RBI for such transition arrangements.
Reserve Bank will consider such requests on a case-by-case basis. Financing
requirements, which is necessary. In due course, and in the light of evolution of the
financial system, Narasimham Committee's recommendation that, ultimately there
should be only banks and Restructured NBFCs can be operationalised.
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RBI GUIDELINES FOR EXISTING BANKS/FIs FOR
CONVERSION INTO UNIVERSL BANKS.
Salient operational and regulatory issues to be addressed by the FIs For the
conversion into Universal bank are:
Reserve Requirements:-
Compliance with the cash reserve ratio and statutory liquidity ratio
requirements (under Section 42 of RBI Act, 1934, and Section 24 of the Banking
Regulation Act, 1949, respectively) would be mandatory for an FI after its
conversion into a universal bank
Permissible activities
Any activity of an FI currently undertaken but not permissible for a bank
under Section 6(1) of the B. R. Act, 1949, may have to be stopped or divested after
its conversion into a universal bank.
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compliance with the provisions of Section 10(A) of the B. R. Act, which requires
at least 51% of the total number of directors to have special knowledge and
experience
Nature of subsidiaries
If any of the existing subsidiaries of an FI is engaged in an activity not
permitted under Section 6(1) of the B R Act , then on conversion of the FI into a
universal bank, delinking of such subsidiary / activity from the operations of the
universal bank would become necessary since Section 19 of the Act permits a bank
to have subsidiaries only for one or more of the activities permitted under Section
6(1) of B. R. Act.
Restriction on investments
An FI with equity investment in companies in excess of 30 per cent of the
paid up share capital of that company or 30 per cent of its own paid-up share
capital and reserves, whichever is less, on its conversion into a universal bank,
would need to divest such excess holdings to secure compliance with the
provisions of Section 19(2) of the B. R. Act, which prohibits a bank from holding
shares in a company in excess of these limits.
Connected lending
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Section 20 of the B. R. Act prohibits grant of loans and advances by a
bank on security of its own shares or grant of loans or advances on behalf of any of
its directors or to any firm in which its director/manager or employee or guarantor
is interested. The compliance with these provisions would be mandatory after
conversion of an FI to a universal bank.
Licensing
An FI converting into a universal bank would be required to obtain a
banking licence from RBI under Section 22 of the B. R. Act, for carrying on
banking business in India, after complying with the applicable conditions.
Branch network
An FI, after its conversion into a bank, would also be required to comply
with extant branch licensing policy of RBI under which the new banks are required
to allot at east 25 per cent of their total number of branches in semi-urban and rural
areas.
Assets in India
An FI after its conversion into a universal bank, will be required to ensure that
at the close of business on the last Friday of every quarter, its total assets held in
India are not less than 75 per cent of its total demand and time liabilities in India,
as required of a bank under Section 25 of the B R Act.
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Third Schedule to the B R Act, as prescribed for a banking company under Section
29 and Section 30 of the B. R. Act.
Deposit insurance
An FI, on conversion into a universal bank, would also be required to comply
with the requirement of compulsory deposit insurance from DICGC up to a
maximum of Rs.1 lakh per account, as applicable to the banks.
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Priority sector lending
On conversion of an FI to a universal bank, the obligation for lending to
"priority sector" up to a prescribed percentage of their 'net bank credit' would also
become applicable to it .
Prudential norms
After conversion of an FI in to a bank, the extant prudential norms of RBI
for the all-India financial institutions would no longer be applicable but the norms
as applicable to banks would be attracted and will need to be fully complied with.
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UNIVERSAL BANKING - CURRENT POSITION IN INDIA
The issue of universal banking resurfaced in Year 2000, when ICICI gave a
presentation to RBI to discuss the time frame and possible options for transforming
itself into an universal bank. Reserve Bank of India also spelt out to Parliamentary
Standing Committee on Finance, its proposed policy for universal banking,
including a case-by-case approach towards allowing domestic financial institutions
to become universal banks.
Now RBI has asked FIs, which are interested to convert itself into a universal
bank, to submit their plans for transition to a universal bank for consideration and
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further discussions. FIs need to formulate a road map for the transition path and
strategy for smooth conversion into a universal bank over a specified time frame.
The plan should specifically provide for full compliance with prudential norms as
applicable to banks over the proposed period.
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SWOT
The solution of Universal Banking was having many factors to deal with
which further categorized under Strengths, Weaknesses, Opportunities and
Threats.
Strengths:
* Economies Of Scale
* Profitable Diversions
By diversifying the activities, the bank can use its existing expertise in one type of
financial service in providing other types. So, it entails less cost in performing all
the functions by one entity instead of separate bodies.
* Resource Utilization
A bank possesses the information on the risk characteristics of the clients, which it
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can use to pursue other activities with the same client. A data collection about the
market trends, risk and returns associated with portfolios of Mutual Funds,
diversifiable and non diversifiable risk analysis, etc are useful for other clients and
information seekers. Automatically, a bank will get the benefit of being involved in
Research.
A bank has an existing network of branches, which can act as shops for selling
products like Insurance, Mutual Fund without much efforts on marketing, as the
branch will act here as a parent company or source. In this way a bank can reach
the remotest client without having to take recourse ton an agent.
The idea of 'one stop shopping' saves a lot of transaction costs and increases the
speed of economic activities. It is beneficial for the bank as well as customers.
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Weaknesses:
The path of Universal Banking for DFIs is strewn with obstacles. The biggest one
is overcoming the differences in regulatory requirements for a bank and DFI.
Unlike banks, DFIs are not required to keep a portion of their deposits as cash
reserves.
In the case of traditional project finance an area where DFIs tread carefully,
becoming a bank may not make a big difference. Project finance and Infrastructure
Finance are generally long gestation projects and would require DFIs to borrow
long term. Therefore, the transformation into a bank may not be of great assistance
in lending long-term.
The most serious problem of DFIs have had to encounter is bad loans or Non
Performing Assets (NPA). For the DFIs and Universal Banking or installation of
cutting-edge-technology in operations are unlikely to improve the situation
concerning NPAs.
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Most of the NPAs came out of loans to commodity sectors, such as steel,
chemicals, textiles, etc. the improper use of DFI funds by project promoters, a
sharp change in operating environment and poor appraisals by DFIs combined to
destroy the viability of some projects. So, instead of improving the situation
Universal Banking may worsen the situation, due to the expansion in activities
banks will fail to make thorough study of the actual need of the party concerned,
the prospect of the business, in which it is engaged, its track record, the quality of
the management, etc.
ICICI suffered the least in this section, but the IDBI has got worst hit of NPAs,
considering the negative developments at Dabhol Power Company (DPC)
Opportunities:
In terms of total asset base and net worth the Indian banks have a very long road to
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travel when compared to top 10 banks in the world. (SBI is the only Indian bank to
appear in the top 100 banks list of 'Fortune 500' based on sales, profits, assets and
market value. It also ranks II in the list of Forbes 2000 among all Indian
companies) as the asset base sans capital of most of the top 10 banks in the world
are much more than the asset base and capital of the entire Indian banking sector.
In order to enter at least the top 100 segment in the world, the Indian banks need to
acquire a lot of mass in their volume of operations.
Pure routine banking operations alone cannot take the Indian banks into the league
of the Top 100 banks in the world. Here is the real need of universal banking, as
the wide range of financial services in addition to the Commercial banking
functions like Mutual Funds, Merchant banking, Factoring, Insurance, credit cards,
retail, personal loans, etc. will help in enhancing overall profitability.
The respondents were businesses engaged in activities such as fruits and vegetables
vendors, laundry services, provision stores, petty shops and tea stalls. 97% of them
do not depend the banking system for funds. Not because they do not want credit
from banking sources, but because banks do not want to lend these entrepreneurs.
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It is a situation of Financial Apartheid in the informal sector. It means with the
help of retail and personal banking services Universal Banking can reach this
stratum easily.
Threats:
* Big Empires
If the banks are not prudent enough, deposit rates could shoot up and thus affect
profits. To increase profits quickly banks may go in for riskier business, which
could lead to a full in asset quality. Disintermediation and securitization could
further affect the business of banks.
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THE FUTURE TREND OF UNIVERSAL BANKING IN
DIFFERENT COUNTRIES
Universal banks have long played a leading role in Germany, Switzerland, and
other Continental European countries. The principal Financial institutions in these
countries typically are universal banks offering the entire array of banking
services. Continental European banks are engaged in deposit, real estate and other
forms of lending, foreign exchange trading,
as well as underwriting, securities trading, and portfolio management. In the
Anglo-Saxon countries and in Japan, by contrast, commercial and investment
banking tend to be separated. In recent years, though, most of these countries have
lowered the barriers between commercial and investment banking, but they have
refrained from adopting the Continental European system of universal banking. In
the United States, in particular, the resistance to softening the separation of
banking activities, as enshrined in the Glass- Steagall Act, continues to be stiff.
In Germany and Switzerland the importance of universal banking has grown since
the end of World War II. Will this trend continue so that universal banks could
completely overwhelm the specialized institutions in the future? Are the
specialized banks doomed to disappear? This question
cannot be answered with a simple "yes" or "no". The German and Swiss
experiences suggest that three factors will determine future growth of universal
banking.
First, universal banks no doubt will continue to play an important role. They
possess a number of advantages over specialized institutions. In particular, they are
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able to exploit economies of scale and scope in banking. These economies are
especially important for banks operating on a global
scale and catering to customers with a need for highly sophisticated financial
services. As we saw in the preceding section, universal banks may also suffer from
various shortcomings. However, in an increasingly competitive environment, these
defects will likely carry far less weight
than in the past.
Second, although universal banks have expanded their sphere of influence, the
smaller specialized institutions have not disappeared. In both Germany and
Switzerland, they are successfully coexisting and competing with the big banks. In
Switzerland, for example, the specialized institutions are
firmly entrenched in such areas as real estate lending, securities trading, and
portfolio management. The continued strong performance of many specialized
institutions suggests that universal banks do not enjoy a comparative advantage in
all areas of banking.
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ISSUES & CHALLENGES IN UNIVERSAL BANKING
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II. Issues of concern for Universal Banking:
1. Deployment of capital:
If a bank were to own a full range of classes of both the firm’s debt and equity
the bank could gain the control necessary to effect reorganization much more
economically. The bank will have greater authority to intercede in the management
of the firm as dividend and interest payment performance deteriorates.
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CURRENT ISSUES
1. Relationship Business
Universals constantly look to lower their fees to grab a deal. They create
special purpose entities, which allow them to write off risky assets. These special
purpose entities help universals create capital against them. The proceeds from
these kinds of activities enable them to charge lesser interest for extended loans.
Universals like HSBC and Standard Chartered have dominated the corporate
market for over three years. The capital markets have put the emphasis back on
lending. Asia's loan volumes have surpassed volumes of equity and equity-linked
issuance in 2002, and corporate loan volume is much higher than corporate bond
issuance. This has helped universal banks make their presence in the market.
Citigroup, HSBC, Standard Chartered, ING, Bank of America and ABN
AMRO make wide use of special purpose entities for the simple reason that these
entities will help them exploit a regulatory loophole in their funding. These entities
allow banks to transfer loans from the balance sheet into a vehicle that transforms
them into capital-generating assets. Since the special purpose entities remain in the
bank’s possession, they offset loan costs at below-market rates. This strengthens
the banking relationship and also the risk tied to the underlying asset disappears.
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3. Future of universal banks in Asia
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UNIVERSAL BANKING: AN OVERVIEW
Universal Banking includes not only services related to savings and loans but
also investments. However in practice the term “universal banks’ refers to those
banks that offer a wide range of financial services, beyond commercial banking
and investment banking, insurance etc. Universal banking is a combination of
commercial banking, investment banking and various other activities including
insurance. If specialized banking is the other. This is most co in European
countries.
Scenario in India has also changed after the Narasimham Committee(1998)
and the Khan Committee (1998) reports recommended consolidation of the
banking industry through mergers, and integration of financial activities. Today,
the shining example is ICICI Bank, second largest bank (in India) in terms of the
size of assets, which has consolidated all the services after the merger of ICICI Ltd
with ICICI Bank. There are rumors of merger of IDBI with IDBI Bank. With the
launch of retail banking, Kotak Mahindra has also embarked on the path of
Universal banking.
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COMMENTS/VIEWS OF EXPERTS
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Universal Banks Create Unhealthy A Concentrate Of Power
In fact, we have seen in many countries, such a risk prevails in specialized
institutions, particularly when they are government sponsored. Indeed, public
choice theory suggests that UB serve diverse interest, they find it difficult to
combine as a political coalition-even this is difficult when the number of members
in coalition is large.
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Case Study
Bank Profile
United Bank for Africa PLC (UBA) is the product of a merger of two of
Nigeria’s top five banks, UBA and Standard Trust Bank Plc (STB). Today,
consolidated UBA is largest financial services institution in sub- Saharan Africa
(excluding South Africa) with a balance sheet size in excess of 400 billion naira
(approx. US$ 3 bn), and over two million active customer accounts. With over 400
retail distribution outlets across Nigeria, UBA also has a presence in New York,
Grand Cayman Island and aspires to expand within Sub-Saharan Africa.
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Solution Overview
In its determination to continue to leverage on a robust IT infrastructure
designed to achieve excellent service delivery to its teeming clientele, UBA opted
for Finacle universal banking solution, comprising core banking, corporate e-
banking, alerts, CRM and treasury solutions from Infosys in October 2005. The
relationship between Finacle and UBA dates back to 5 years ago when STB
changed from its existing Globus system to Finacle. Finacle core banking solution
helped power STB’s rapid growth at the turn of the millennium and its emergence
as one of Nigeria’s leading new generation banks. In addition STB is credited to
have spearheaded the deployment of ATM's and internet banking in the Nigeria
market riding on Finacle.
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Case Study
Bank Profile
Established in 1994, ICICI Bank is today the second largest bank in India and
among the top 150 in the world. In less than a decade, the bank has become a
universal bank offering a well diversified portfolio of financial services. It
currently has assets of over US$ 79 billion and a market capitalization of US$ 9
billion and services over 14 million customers through a network of about 950
branches, 3300 ATM's and a 3200 seat call center (as of 2007). The hallmark of
this exponential growth is ICICI Bank’s unwavering focus on technology.
ICICI Bank was set up when the process of deregulation and liberalization had just
begun in India and the Reserve Bank of India (India’s central bank) had paved the
way for private players in the banking sector, which at that time was dominated by
state-owned and foreign banks. Serving the majority of the country’s populace,
state owned banks had a large branch network, with minimal or no automation and
little focus on service. Foreign banks, on the other hand, deployed high-end
technology, had innovative product offerings, but had a very small branch network
that serviced only corporate's and individuals with high net-worth. Sensing an
untapped opportunity, ICICI Bank decided to target India’s burgeoning middle
class and corporate's by offering a high level of customer service and efficiency
that rivaled the foreign banks, on a much larger scale, at a lower cost. A crucial
aspect of this strategy was the emphasis on technology. ICICI Bank positioned
itself as technology-savvy customer friendly bank.
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To support its technology focused strategy, ICICI Bank needed a robust
technology platform that would help it achieve its business goals. After an intense
evaluation of several global vendors, ICICI Bank identified Infosys as its
technology partner and selected Finacle, the universal banking solution from
Infosys, as its core banking platform. An open systems approach and low TCO
(Total Cost of Ownership) were some of the key benefits Finacle offered the bank.
Unlike most banks of that era, ICICI Bank was automated from day one, when its
first branch opened in the city of Chennai. Some of the reasons cited by the bank
for its decision to select Finacle includes Finale’s future-proof technology, best-of-
breed retail and corporate banking features, scalable architecture and proven
implementation track record.
Solution Overview
One of the biggest challenges for Finacle was ensuring straight through
processing (STP) of most of the financial transactions. With the ICICI group
having several companies under its umbrella, Finacle needed to seamlessly
integrate with multiple applications such as credit cards, mutual funds, brokerage,
call center and data warehousing systems. Another key challenge was managing
transaction volumes. ICICI Bank underwent a phase of organic and inorganic
growth, first by acquiring Bank of Madura followed by a reverse merger of the
bank with its parent organization, ICICI Limited. The scalable and open systems
based architecture, enabled Finacle to successfully manage the resultant increase in
transaction levels from 400,000 transactions a day in 2000 to nearly 2.1 million by
2005 with an associated growth in peak volumes by 5.5 times. With Finacle, the
bank currently has the ability to process 0.27 million cheques per day and manage
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7000 concurrent users.
Over the years, the strategic partnership between ICICI Bank and Infosys that
started in 1994 has grown stronger and the close collaboration has resulted in many
innovations. For instance, in 1997, it was the first bank in India to offer Internet
banking with Finacle’s e-banking solution and established itself as a leader in the
Internet and ecommerce space. The bank followed it up with offering several e-
Commerce services like Bill Payments, Funds Transfers and Corporate Banking
over the net. The internet is a critical element of ICICI Bank’s award winning
multi-channel strategy that is one of the main engines of growth for the bank.
Between 2000 and 2004, the bank has been able to successfully move over 70
percent of routine banking transactions from the branch to the other delivery
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channels, thus increasing overall efficiency. Currently, only 25 percent of all
transactions take place through branches and 75 percent through other delivery
channels. This reduction in routine transactions through the branch has enabled
ICICI Bank to aggressively use its branch network as customer acquisition units.
On an average, ICICI Bank adds 300,000 customers a month, which is among the
highest in the world.
Branches 94 % 25 %
ATM's 3 % 43 %
Internet &
2% 21 %
Mobile
Call Centers 1% 11 %
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product targeting children, Women's Account addressing working women and
Bank at campus targeting students.
ICICI Bank is today recognized as a clear leader in the region and has won
numerous accolades worldwide for its technology-driven initiatives. In 2003, the
bank received the best multi-channel strategy award from The Banker magazine
and this year it was rated as the 2nd best retail bank in Asia by The Asian Banker
Journal. The bank has effectively used technology as a strategic differentiator, thus
not only redefining the rules of banking in India, but also showcasing how
technology can help in transforming a bank’s business.
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Conclusion
Thus Universal banking, in fact, provides for a cafeteria approach or, if one were
to vary the metaphor, it would take on the role of a one-stop financial supermarket.
Industrial Credit and Investment Corporation of India Ltd. (ICICI), which was set
up as a DFI in 1955, underwent significant changes to meet the challenges that it
faced due to the banking deregulation act. To exploit the synergies brought by
universal banking, it went in for mergers and acquisitions and finally reverse
merged with its subsidiary ICICI Bank. ICICI Bank is today the second largest
bank in India and among the top 150 in the world. In less than a decade, the bank
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has become a universal bank offering a well diversified portfolio of financial
services. It currently has assets of over US$ 79 billion and a market capitalization
of US$ 9 billion and services over 14 million customers through a network of
about 950 branches, 3300 ATM's and a 3200 seat call center (as of 2007). The
hallmark of this exponential growth is ICICI Bank’s unwavering focus on
technology.
United Bank for Africa PLC (UBA) is the product of a merger of two of
Nigeria’s top five banks, UBA and Standard Trust Bank Plc (STB). Today,
consolidated UBA is largest financial services institution in sub- Saharan Africa
(excluding South Africa) with a balance sheet size in excess of 400 billion naira
(approx. US$ 3 bn), and over two million active customer accounts. With over 400
retail distribution outlets across Nigeria, UBA also has a presence in New York,
Grand Cayman Island and aspires to expand within Sub-Saharan Africa. In its
determination to continue to leverage on a robust IT infrastructure designed to
achieve excellent service delivery to its teeming clientele, UBA opted for
universal banking solution, comprising core banking, corporate e-banking, alerts,
CRM and treasury solutions in October 2005.
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Bibliography
BOOKS
Harmonizing the Role and operations of development Financial Institutions
and banks-a discussion paper of R.B.I., Mumbai.
“Universal Banking”- International comparisons & Theoretical
perspectives” by Jordi Canals.
MAGAZINES
Annual Report of ICICI bank
WEBSITES
www.rbi.org.in
www.icicibank.com
www.banknetindia.com
www.barclays.com
www.indiatimes.com
www.icfaipress.org
www.financialexpress.com
www.allahabadbank.com
www.economictimes.com
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