S. B.

JAIN INSTITUTE OF TECHNOLOGY, MANAGEMENT

& RESEARCH NAGPUR

DETAIL STUDY ON MARKETING STRATEGIES OF

AIRTEL

PERSONAL INFORMATION

Name :- _____________________________________________

Age :- ____years

Occupation :- _____________

Gender :- Male Female

Contact No. :- + 9 1

Questionnaire

Q.1) Do you have a mobile phone?

Yes No

If yes, then which operator’s service do you use?

Vodafone BSNL

Airtel Tata Indicom

Idea Tata Docomo

Reliance Uninor

Q.2) Are you aware about Airtel?

Yes No

( If No, then go to Q.10 )

Q.3) From which source you come to know about Airtel? (Multiple-choice)

TV Advertisement Newspaper

Hoardings Mouth Publicity

Q.4) Since how long you are using Airtel services?

Less than 1 month

2-6 month

6-12 month

More than 1 year

Q.5) What type of connection do you prefer?

Pre-paid Post-paid

Q.6) Which services are more helpful to you while using Airtel services? (Multiple-choice)

Call rates SMS rates

Network Value added services

Q.7) Do you call customer care?

Yes No

If yes how often you call at customer care?

Daily

Once a week

Once a month

Occasionally

Q.8) For what reason you call at customer care? ( Multiple-choice )

 Value added services

Information regarding new schemes

Other queries

Complaining

Q.9) Rate the following services on the basis of your satisfaction.

Services Excellent Very good Fairly good Average Poor

Network
SMS rates
New schemes & offers
Customer care
Recharge outlets
Call rates
Value added services

Q.10) What makes you unaware about Airtel?

Less advertisements

Less Publicity

Others

( If others mention______________________________________________________

________________________________________________________________________ )

Q.11) Why you are not using Airtel services?

Lack of awareness

High prices
 Poor services

Poor network

Q.12) Would you like to recommend Airtel to others?

Yes No

Q.13) Give me your suggestion to serve you better through Airtel services.
_______________________________________________________________________
_______________________________________________________________________

Thank You !