Marketing Channels

AMANDEEP SINGH
 INTRODUCTION
“Marketing channels are sets of
interdependent organizations
involved in the process of making a
product or service available for use
or consumption”
Philip Kotler
BASIC CHANNELS OF DISTRIBUTION

0 Level
MANUFACTUR
ER

CUSTOMER
BASIC CHANNELS OF DISTRIBUTION

1 Level
MANUFACTUR
ER

RETAILER

CUSTOMER
BASIC CHANNELS OF DISTRIBUTION

2 Level
MANUFACTUR
ER
WHOLESELLER

RETAILER

CUSTOMER
BASIC CHANNELS OF DISTRIBUTION

3 Level
MANUFACTUR
ER
WHOLESELLER
DEALER
RETAILER

CUSTOMER
BASIC CHANNELS OF DISTRIBUTION

Manufacturers/products

Agents/brokers

Wholesalers/distributors

Retailers Retailers

Consumers and organizational end users