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QN.1)
If Hanson had discontinued Product 103 from January 1993, they would have suffered an even bigger loss of
2.455 million.
2)
They would suffer a higher loss if they sold the product at a higher price. So they have no option but to reduce
the price of the product.
3) Product 102 is Hanson's most profitable product. It has a profit margin of Re 0.57 per unit sold whereas the
other products are making a loss
4) In the first 6 months, the most profitable product, Product 102, has been sold more than the other products.
Compared to 1029654 units sold for the entire period of 1992, 712102 in the first 6 months of 1993.
Product 102
Sales Contribution contribution to Profit
514827 -0.5516
712102 0.5774
197275 1.129 222723.475