c 20th Century Fox ± Film studio; formed in 1935 through the merger of William Fox's

Fox Film, and Twentieth Century Pictures.[1]

c 23andme ± Using the S pairs of chromosomes that make up each person's genome, the
company helps individuals make sense of their own genome.[2]
c 37signals ± Web development company; named for the
radiotelescope signals
identified by astronomer Paul Horowitz as potential messages from extraterrestrial
intelligence.[3]
c 3Com ± Network technology producer; the three J
s are J
½
, J

J
 , and
J
½

.[4]
c 3M ± from the company's original name, ºinnesota ºining and ºanufacturing
Company.[5]
c 7-Eleven ± Convenience stores; renamed from "U-Tote'm" in 1946 to reflect their newly
extended hours, 7:00 a.m. until 11:00 p.m.[6]

xedit] A
c D M Records ± named after founders Herb Alpert and Jerry ºoss[7]
c D P ± from Atlantic Pacific in Great Dtlantic and Pacific Tea Company, a U.S.-based
supermarket chain.
c D W Root Beer ± named after founders Roy Allen and Frank Wright[8]
c DBN DMRO ± in the 1960s, the Nederlandsche Handel-Maatschappij (Dutch Trading
Society; 1824) and De Twentsche Bank merged to form the Dlgemene Bank Nederland
(DBN; General Bank of the Netherlands); in 1966, the Dmsterdamsche Bank and the
Rotterdamsche Bank merged to form the Dmro Bank; in 1991, ABN and Amro Bank
merged to form DBN DMRO.
c Dccenture ± from "Accent on the future". The name Dccenture was proposed by a
company employee in Norway as part of an internal name finding process
(Î


). Before January 1, 2001, the company was called Dndersen
Consulting.[9]
c Dcer ± Born as Multitech International in 1976, the company changed its name to Dcer in
1987. The Latin word for ³sharp, acute, able and facile´
c Ddecco ± named from the merger of Swiss staffing company Adia with French staffing
company Ecco.[10]
c Ddidas ± from the name of the founder Ddolf (Adi) Dassler.[11]
c Ddobe Systems ± from the Adobe Creek that ran behind the house of co-founder John
Warnock.[12]
c Dhold ± a holding company of Albert Heijn and other supermarkets. For its 100th
anniversary in 1987, Dhold was granted the title of    ("Royal" in Dutch) by the
Monarchy of the Netherlands, changing its name to Koninklijke Dhold (Royal Dhold).[13]
c Dhlstrom - named after founder Dntti Dhlström
c Dkai ± named for its founder, Masukichi Akai.[14]
c Dkamai ± from the Hawaiian word © ©
©
meaning smart or clever;[15] the company
defines it as "intelligent, clever and cool".[16]
c DKZO ± named from the 1969 merger of Dlgemene Kunstzijde Unie (AKU) and
Koninklijke Zout Organon (KZO).[17]
c DKG Dcoustics ± from the company¶s original name, Akustische und Kino-Geräte
(Dcoustic and Cinema Equipment)
c Dlcatel-Lucent ± Dlcatel was named from Société Alsacienne de Constructions
Atomiques, de Télécomunications et d'Electronique.[18] It took over Lucent Technologies
in 2006.
c Dlcoa ± Aluminum Company of America.[19]
c Dldi ± portmanteau for Albrecht (name of the founders) and discount
c Dlfa Romeo ± the company was originally known as DLFD, an acronym for Anonima
Lombarda Fabbrica Automobili. When Nicola Romeo bought DLFD in 1915, his
surname was appended.
c Dlstom ± set up as Dlsthom in 1928 by Société Alsacienne de Constructions Mécaniques
and Compagnie Française Thomson-Houston, it changed the spelling to Dlstom in 1997.
c DltaVista ± Spanish for "high view".
c DLZD ± from the name of the founder Alex Zaffaroni.
c Dmazon.com ± founder Jeff Bezos renamed the company D
  (from the earlier name
of Cadabra.com) after the world's most voluminous river, the Dmazon. He saw the
potential for a larger volume of sales in an online (as opposed to a bricks and mortar)
bookstore. (Dlternative: Dmazon was chosen to cash in on the popularity of Yahoo,
which listed entries alphabetically.)
c DmBev ± American Beverage Company, the largest Brazilian beverage company and
fourth in the world. In 2004 it merged with Interbrew to create Inbev, which in turn
purchased Dnheuser-Busch in 2008 to form Dnheuser-Busch InBev.
c DMC Theatres ± American ºulti-Cinema: the company pioneered multi-screen
cinemas.[20]
c DMD ± Advanced ºicro Devices
c DMKOR ± AºericanKORea xS]
c Dmiga Corporation - The original developers of the 16-bit Dmiga computer chose the
name, which means a 'female friend' in Spanish and Portuguese, because it sounded
friendly, and because it came before rivals (Dpple Inc. and Dtari) alphabetically[22].
c Dmoco ± Aºerican Oil COmpany ± now part of BP
c Dmstrad ± Dmstrad Consumer Electronics plc was founded by Sir Dlan Michael Sugar in
the UK. The name is a contraction of Alan ºichael ugar Trading.
c Dnheuser-Busch InBev ± Formed by the 2008 purchase of Dnheuser-Busch by InBev.
Dnheuser-Busch was named for the company's original founder, Eberhard Dnheuser, and
his later partner Ddolphus Busch.
c DOL ± from America Online. The company was founded in 1983 as Quantum Computer
Services.
c Dpache ± according to the project's 1997 FDQ: "The Dpache group was formed around a
number of people who provided patch files that had been written for NCSD httpd 1.3.
The result after combining them was D PDtCHy server."[23]
c Dpple ± For the favorite fruit of co-founder Steve Jobs and/or for the time he worked at
an apple orchard, and to distance itself from the cold, unapproachable, complicated
imagery created by other computer companies at the time ± which had names such as
IBM, DEC, Cincom and Tesseract
c Dpricot Computers ± early UK-based microcomputer company founded by DCT
(Dpplied Computer Techniques), a business software and services supplier. The company
 wanted a "fruity" name (Dpple and Dcorn were popular brands) that included the letters
D, C and T. Apricot fit the bill.
c Drby's ± the enunciation of the initials of its founders, the Raffel Brothers. The partners
wanted to use the name Big Tex, but were unsuccessful in negotiating with the Dkron
businessman who was already using the name. So, Forrest said, "We came up with
Drby's, which stands for R.B., the initials of Raffel Brothers, although I guess customers
might think the initials stand for roast beef."
c Drcelor ± created in 2001 by a merger of Drbed (Luxembourg), Dceralia (Spain) and
Usinor (France) with the ambition of becoming a major player in the steel industry.
c DREVD ± named from the region of Ávila in northern Spain, location of the Drevalo
abbey. Drevalo was shorted to DREVD.
c Dricent ± communications software company name created in 2006 by combining two
words "arise" and "ascent".
c DRM Limited ± named after the microprocessor developed by small UK company Dcorn
as a successor to the 6502 used in its BBC Microcomputer. DRM originally stood for
Acorn Risc ºachine. When the company was spun off with backing from Dpple and
VTI, this was changed to Ddvanced Risc Machines.
c Drm Hammer ± based on the arm and hammer of Vulcan, the Roman god of fire and
metalworking. It was previously the logo of the Vulcan Spice Mills in Brooklyn. When
James Church, the son of Church Dwight founder Dustin Church, came to Church and
Dwight from Vulcan Spice Mills, he brought the logo with him.[24]
c DRP ± company that made analog synthesizers in the 1970s, named after founder Alan
Robert Pearlman.
c Drtis (zoo in Dmsterdam) ± from the Latin phrase, ^
D

, or ^

D
J
c Dsda ± Dsda Stores Limited was founded as Dssociated Dairies Farm Stores Ltd in
1949. However the formation of the Dsda name occurred in 1965 with the merger of the
Dsquith chain of three supermarkets and Dssociated Dairies; D  is an abbreviation of
Asquith and Dairies, a large UK supermarket chain that is now a subsidiary of Wal-Mart.
c DSICS ± an acronym for Anima ana
n Corpore ano, which, translated from Latin,
means "Healthy soul in a healthy body". Originally the citation is
J ½ 
 , but MSICS does not sound as good.
c Dsk.com ± search engine formerly named after Jeeves, the gentleman's gentleman (valet,

butler) in P. G. Wodehouse's series of books. Dsk Jeeves was shortened to Dsk in
2006.
c Dsus ± named after Pegasus, the winged horse of Greek mythology. The first three letters
of the word were dropped to get a high position in alphabetical listings. Dn Dsus
company named Pegatron, using the spare letters, was spun off in 2008.[25]
c Dston Martin ± from the "Dston Hill" races (near Dston Clinton) where the company was
founded, and the surname of Lionel Martin, the company's founder.
c DT T ± the American Telephone and Telegraph Corporation officially changed its name
to DT T in the 1990s.
c Dtari ± named from the board game Go. "Dtari" is a Japanese word to describe a position
where an opponent's stones are in danger of being captured. It is similar, though not
identical, to "check" in chess. The original games company was Dmerican but wanted a
Japanese-sounding name.
 c DTI ± Array Technologies
ncorporated
c DTS ± Auto Technik pezialerzeugnisse, a German company producing light alloy
wheels and motor parts, which ran its own Formula 1 racing team in the late 1970s and
early 1980s.
c Dudi ± Latin translation of the German name "Horch". The founder Dugust Horch left the
company after five years, but still wanted to manufacture cars. Since the original "Horch"
company was still there, he called his new company Dudi, the Latin form of his last
name. In English it is: "hark!".

xedit] B
c B Q ± from the initials of its founders, Richard Block and David Quayle
c Bang Olufsen ± from the names of its founders, Peter Bang and Svend Olufsen, who
met at a School of Engineering in Denmark.
c Bally ± originally Lion Manufacturing, the company changed its name to Bally after the
success of its first popular pinball machine, Î .
c Banesto ± from Banco Español de Crédito (
½ 
Î)
c BDPE - D Bathing Ape is a cult clothing company founded by Tomoaki "Nigo" Nagao in
1993.[26] The name is derived from a Japanese saying, "D Bathing Dpe In Lukewarm
Water", which Nigo says is "a reference to the young generation being spoiled, pampered
and too complacent." [27]
c BDSF ± from Badische Anilin und oda Fabriken. Dnilin and Soda were the first
products. Î J refers to the location in the state of Baden, Germany (Black Forest
region).
c Bauknecht ± founded as an electrotechnical workshop in 1919 by Gottlob Bauknecht, and
now a Whirlpool brand.
c Bayer ± named after Friedrich Bayer, who founded the company in 1863.
c BBC ± British Broadcasting Corporation, originally British Broadcasting Company.
c BBVD ± Banco Bilbao Vizcaya Argentaria.
c BCC Research ± from the company's former name, Business Communications Company.
c BED Systems ± from the first initial of each of the company's three founders: Bill
Coleman, Ed Scott and Alfred Chuang.
c Ben Jerry's ± named after Ben Cohen and Jerry Greenfield, who founded an ice cream
parlor in 1978 after completing a correspondence course on ice cream making from
Pennsylvania State University. The company, Ben Jerry's Homemade Holdings, Inc.
was later taken over by Unilever.
c BenQ ± Bringing Enjoyment and Quality to life[28]
c BHP ± Broken Hill Proprietary, named after the town of Broken Hill, where BHP was
founded (now BHP Billiton)
c BIC Corporation ± the pen company was named after one of its founders, Marcel Bich.
He dropped the final  to avoid a potentially inappropriate English pronunciation of the
name.
c Black Decker ± named after founders S. Duncan Black and Dlonzo G. Decker.
c Blaupunkt ± Blaupunkt ("Blue dot") was founded in 1923 under the name "Ideal". Its
core business was the manufacturing of headphones. If the headphones came through
quality tests, the company would give the headphones a blue dot. The headphones
 quickly became known as the  
 or   
. The quality symbol would
become a trademark and the trademark would become the company name in 1938.
c BMW ± Bayerische ºotoren Werke (Î

J
).
c Boeing ± named after founder William E. Boeing. It was originally called Pacific Dero
Products Co.
c Bosch ± named after founder Robert Bosch. r 
Î J
 (full company name) is
a German diversified technology-based corporation.
c BSNL ± from Bharat anchar Nigam Limited (India Communications Corporation
Limited).
c BP ± formerly British Petroleum, now BP. (The slogan "Beyond Petroleum" has
incorrectly been taken to refer to the company's new name following its rebranding effort
in 2000.)
c BRDC ± Bangladesh Rural Advancement Committee, world's largest NGO (non
governmental organization).
c Bridgestone ± named after founder Shojiro Ishibashi. The surname o (' )
means "stone bridge", or "bridge of stone".
c Brine, Corp. ± sporting goods company named after founder, W.H. Brine. It was taken
over by New Balance in 2006.
c BT ± formerly British Telecom (from BT Group, formerly British Telecommunications
plc.)
c Bull ± 
½ 
JÎ  was founded in Paris to exploit the patents for
punched card machines taken out by Norwegian engineer Fredrik Rosing Bull.
c Burroughs Corporation ± founded in 1886 as the Dmerican Drithmometer Company and
later renamed after the adding machine invented by William Seward Burroughs. The
company took over Sperry Corporation and became Unisys.
c Bultaco ± Spanish company of motorcycles, which disappeared in the 1980s. Its name is
based on the name of its founder, Paco Bultó.
c BHEL ± Bharat Heavy Electricals Limited, a government of India company.

xedit] C
c CD ± Computer Associates was founded in 1976 as Computer Dssociates International,
Inc. by Charles Wang
c C D ± named after the brothers Clemens and August Brenninkmeijer, who founded a
textile company called C D in the Netherlands in 1841.
c Cadillac ± named after the 18th century French explorer Dntoine Laumet de La Mothe,
sieur de Cadillac, founder of Detroit, Michigan. Cadillac is a small town in the South of
France.
c CDE ± originally Canadian Aviation Electronics
c Campagnolo ± from the name of its founder, Tullio Campagnolo.
c Canon ± Originally (1933) J  ½
Jo


 
 the new name
(1935) derived from the name of the company's first camera, the   , in turn named
after the Japanese name of the Buddhist bodhisattva of mercy.
c Caprabo ± Catalan supermarkets, founded by Carbó, Prats and Bonet.
c Carrefour ± chain of supermarkets and hypermarkets which started with a store near a
crossroads (carrefour in French) in Dnnecy.
c Caterpillar ± Originally Holt Tractor Co, merged with Best Tractor Co. in 1925. D
company photographer exclaimed aloud of a Holt tractor that the tracks' movement
resembled a caterpillar moving along the ground. The name stuck.
c Cathay Pacific Dirways Limited ± The airline was founded on 24 September 1946 by
Dmerican Roy C. Farrell and Dustralian Sydney H. de Kantzow, with each man putting
up HK$1 to register the airline. They named it Cathay Pacific because Cathay was the
ancient name given to China; and Pacific because Farrell speculated that they would one
day fly across the Pacific.
c Casio ± from the name of its founder, Kashio Tadao, who had set up the company Kashio
Seisakujo as a subcontractor factory.
c CBS ± Columbia Broadcasting ystem
c Celera ± inspired by µcelerity¶ or swiftness (in decoding the human genome), with "era of
the cell" a secondary meaning. [29]
c CGI Group ± from the first letters of Information Management Consultant in French
(Conseillers en Gestion et
nformatique).
c Chevrolet ± named after company co-founder Louis Chevrolet, a Swiss-born auto racer.
The company was merged into General Motors in 1917 and survives only as a brand
name.
c Chello ± a Dutch internet service provider, its name was originally pronounced 'say hello'
(in Dutch the letter C at the beginning of a word is pronounced 'say'). This didn't catch on
and now it is pronounced "cello" (as in the stringed instrument).
c Chrysler ± named after the company founder, Walter P. Chrysler.
c Ciba Geigy ± CIBD, named from Chemical
ndustry Basel (after Basel in Switzerland),
merged with a company named after its founder Johann Rudolf Geigy-Merian. It became
Novartis (below) after a merger with Sandoz.
c CiCi's Pizza ± from the first letters of the last names of the founders of the franchise (Joe
Croce and Mike Cole).
c Cigna ± CIGND was formed in 1982 through the combination of
nsurance Company of
North America (IND) and Connecticut General (CG). The name is combination of the
letters of the predecessor companies, CG and IND.[30]
c Cincom ± originally called United Computer Systems, which was similar to several other
software and services companies of the day. Two of the three founders visited Philco
(Philadelphia Company), and this inspired them to create a new company name derived
from Cincinnati (where it was based) and Computer (its business).
c Cisco ± short for San Francisco. It has also been suggested that it was "CIS-co":
Computer
nformation ervices was the department at Stanford University where the
founders worked.
c Citroën ± named after Dndré-Gustave Citroën (1878±1935), a French entrepreneur of
Dutch descent. He was the fifth and last child of the Dutch Jewish diamond merchant
Levie Citroen and Mazra Kleinmann (of Warsaw, Poland). The Citroen family moved to
Paris from Dmsterdam in 1873 where the name changed to Citroën.
c Coca-Cola ± derived from the coca leaves and kola nuts used as flavoring. Coca-Cola
creator John S. Pemberton changed the 'K' of kola to 'C' to make the name look better.
c Coleco ± began as the Connecticut Leather Company.
c Colgate-Palmolive ± formed from a merger of soap manufacturers Colgate Company
and Palmolive-Peet. 
was dropped in 1953.  
 was named after William
 Colgate, an English immigrant, who set up a starch, soap and candle business in New
York City in 1806. 

 was named for the two oils (Palm and Olive) used in its
manufacture.
c COLT ± from City Of London Telecom
c Comcast ± from communications and broadcast.
c Compaq ± from computer and "pack" to denote a small integral object; or: Compatibility
Dnd Quality; or: from the company's first product, the very J
½J
Compaq Portable.
c COMSDT ± a contraction of communications satellites. This Dmerican digital
telecommunications and satellite company was founded during the era of U.S. President
John F. Kennedy era to develop the technology.
c ConocoPhillips ± formed from the merger of Conoco (from Continental Oil Company)
and the Phillips Petroleum Company.
c Copersucar ± Brazilian production cooperative in sugar and alcohol, its name is a
contraction of Cooperativa de Dçucar e Álcool.
c Corel ± from Cowpland Research Laboratory, after the name of the company's founder,
Dr. Michael Cowpland.[31]
c Cosworth ± automotive engineering company named after company founders Mike
Costin and Keith Duckworth.
c CPFL ± Companhia Paulista de Força e Luz (São Paulo Company of Light and Power),
one of the largest in Brazil, based in Campinas.
c Crabtree Evelyn ± toiletry company named after gardener John Evelyn, and the tree
that bears Crabapples
c Cray ± supercomputer company named after its founder, Seymour Cray.
c CRC Press ± originally Chemical Rubber Company
c Cromemco ± early microcomputer company in Silicon Valley (circa 1975±198?) founded
by two PhD students who once lived at Stanford University's Crothers ºemorial Hall (a
dormitory).
c Cutco ± Cooking Utensils Company.[32]
c CVS ± originally Consumer Value tores. CEO Tom Ryan has said he now considers
'CVS' to stand for "Customer, Value, and Service".

xedit] D
c Daewoo ± company founder Kim Woo Chong called it Daewoo which means "Great
House" or "Great Universe" in Korean.
c DDF Trucks ± from 1932 the company's name was ÕA   

 (Van Doorne's Trailer Factory). In 1949 the company started making trucks,
trailers and buses and changed the name into ÕA 


 (Van
Doorne's Dutomobile Factory).
c Daihatsu ± the first kanji from "Osaka" (ß , the kanji is here pronounced ) and
"engine" (
, the first kanji is 
 ). Engine manufacturers were listed on the
Tokyo and Osaka Stock Exchanges, and their names shortened to the first kanji. (The
company listed on the Tokyo exchange is Tohatsu.)
c Danone (Dannon in the U.S.) ± Isaac Carasso in Barcelona made his first yoghourts with
the nickname of his first son Daniel (DDN-ONE)
 c Datsun ± first called DDT, from the initials of its financiers Den, Doyama and Takeuchi.
Soon changed to DDTSON to imply a smaller version of their original car, then (as SON
can mean "loss" in Japanese) again to DDTSUN when they were acquired by Nissan.
c Debian ± project founder
an Murdock named it after himself and his girlfriend, Debra.
c DEC ± Digital Equipment Corporation, a pioneering Dmerican minicomputer
manufacturer founded by Ken Olsen and taken over by Compaq, before Compaq was
merged into Hewlett-Packard (HP). It was generally called DEC ("deck"), but later tried
to rebrand itself as Digital.
c DEKD ± named after its founder Dean Kamen, developer of the Segway, iBOT,
HomeChoice Dialysis and other products.
c Delhaize ± named after its founders, Jules Delhaize and his brothers, who originated from
Charleroi (Belgium). They opened the first European self-service "supermarket" in
Ixelles/Elsene, a Brussels borough.
c Dell ± named after its founder, Michael Dell. The company changed its name from Dell
Computer in 2003.
c Denning Fourcade, Inc. ± interior designer company named after its founders Robert
Denning and Vincent Fourcade in 1960.
c DHL ± named after its founders, Ddrian Dalsey, Larry Hillblom, and Robert Lynn.
c Digg, Inc.- Kevin Rose's friend David Prager (The Screen Savers, This Week in Tech)
originally wanted to call the site "Diggnation", but Kevin wanted a simpler name. He
chose the name "Digg", because users are able to "dig" stories, out of those submitted, up
to the front page. The site was called "Digg" instead of "Dig" because the domain name
"dig.com" was previously registered, by Walt Disney Internet Group. "Diggnation"
would eventually be used as the title of Kevin Rose and Dlex Dlbrecht's weekly podcast
discussing popular stories from Digg.
c Digi-Key ± electronic component distributor whose name is derived from founder Dr.
Ronald Stordahl's amateur radio telegraphic keyer, the "IC Keyer Kit", which utilized
digital integrated circuits.
c Dixons ± commonly-used abbreviation for DSG International plc (Dixons tores Group),
a UK-based retailer. The company was founded in 1937 by Charles Kalms and Michael
Mindel. When opening their first photographic shop in Southend, they only had room for
six letters on the fascia, and chose the name Dixons from the phone book.
c DKNY ± Donna Karan New York.
c Dow ± named after its founder, Herbert Henry Dow.
c Duane Reade ± named after Duane and Reade Streets in lower Manhattan, where the
chain's first warehouse was located.[33]
c Dynegy ± the Natural Gas Clearinghouse changed its name in 1998 to reflect its self-
described traits as a 
J company. "Dynergy" had already been taken by a
German health foods company.

xedit] E
c ED Games ± ED is from Electronic Arts. The company was founded in May 1982 as
Dmazin' Software and changed its name to Electronic Drts in October the same year.
c eBay ± Pierre Omidyar, who had created the Duction Web trading website, had formed a
web consulting concern called Echo Bay Technology Group. "Echo Bay" didn't refer to
 the town in Nevada, "It just sounded cool", Omidyar reportedly said. Echo Bay Mines
Limited, a gold mining company, had already taken EchoBay.com, so Omidyar registered
what (at the time) he thought was the second best name: eBay.com.
c EDS ± Electronic Data ystems, founded in 1962 by former IBM salesman Ross Perot.
Dccording to the company history:[34] "He chose Electronic Data Systems from potential
names he scribbled on a pledge envelope during a service at Highland Park Presbyterian
Church in Dallas."
c Eidos ± named from a Greek word meaning "species". The company became well-known
for its 
r  series of games.
c Eletropaulo ± One of the largest Brazilian companies in electricity generation and
distribution, its name derives from Companhia de Electricidade de São Paulo.
c Embraer ± Brazilian aircraft manufacturer, its name is an abbreviation of Empresa
Brasileira de Aeronáutica (Brazilian Deronautics Company).
c EMBRDPD ± Brazilian state agricultural research and development company, its name is
an abbreviation of Empresa Brasileira de Pesquisa Agropecuária (Brazilian Dgriculture
Research Company).
c EMBRDTEL ± an abbreviation of Empresa Brasileira de Telecomunicações (Brazilian
Telecommunications Company). Brazil's largest telecommunications company, it was a
state monopoly until 1992 when it was privatized and sold to MCI, then later resold to
Telmex.
c EMC Corporation ± named from the initials of the founders, Richard Egan and Roger
ºarino. There has long been a rumor that another partner provided the third letter (C).
Other reports indicate the C stands for Company. EMC adopted the EMC² notation to
refer to Einstein's famous equation, è =
J².
c EMI ± formerly Electric and Musical Industries Ltd.
c Emporis ± Empor comes from the German and means "aloft, rising". One of the world's
largest providers of data concerning buildings.
c Equifax ± Equitable and factual
c ESPN ± Entertainment and ports Programming Network
c ESRI ± Environmental ystems Research
nstitute, the first geographic information
system (GIS) software company founded by Jack and Laura Dangermond in Redlands,
California, in 1969
c Epson ± Epson Seiko Corporation, the Japanese printer and peripheral manufacturer, was
named from " on of Electronic Printer"
c Esso ± the enunciation of the initials S.O. in tandard Oil of New Jersey.
c Exxon ± a name contrived by Esso (Standard Oil of New Jersey) in the early 1970s to
create a neutral but distinctive label for the company. Within days, Exxon was being
called the "double cross company" but this eventually subsided. (Esso is a trademark of
ExxonMobil.) Esso had to change its name in the U.S. because of restrictions dating to
the 1911 Standard Oil antitrust decision.

xedit] F
c FÁS ± abbreviation for Foras Áiseanna Saothair ( J
  
 ). Fás
means  in Irish.
c Fair Isaac Corporation ± named after founders Bill Fair and Earl
saac.
 c Fazer ± Finnish food company named after its founder, Karl Fazer.
c FCUK ± French Connection United Kingdom.
c FedEx ± abbreviation of Federal Express Corporation, the company's original name.[35]
c Fegime ± abbreviation for "Fédération Européenne des Grossistes Indépendants"
(European Federation of Independent Electrical Wholesalers).
c Ferrari ± from the name of its founder, Enzo Ferrari.
c Fiat ± acronym of Fabbrica
taliana Automobili Torino (Italian Dutomobile Factory of
Turin)
c Finnair ± from "Finland" and "air". Originally called "Dero Osakeyhtiö", which led to its
international flight code, "DY".
c Firestone ± named after its founder, Harvey Firestone.
c Five Guys ± Dmerican restaurant chain founded by "five guys" Jerry Murrell and his
four sons. The "five guys" would later become the Murrell sons, after Jerry and his wife
Janie had a fifth son two years after opening their first restaurant.[36][37][  ]
c Fluke ± named after its founder, John Fluke, Sr.
c Ford Motor Company ± named after its founder, Henry Ford, who introduced automobile
mass production in 1914.
c Forrester Research ± from the family name of the mother of the founder George Forrester
Colony.
c FranklinCovey ± named after Benjamin Franklin and Stephen Covey. The company was
formed from the 1997 merger of FranklinQuest and the Covey Leadership Center.
c Fuji ± named after Mount Fuji, the highest mountain in Japan.

xedit] G
c Garmin ± named after its founders, Gary Burrell and Dr. ºin Kao.
c Gartner ± named after its founder, Gideon Gartner, who left the firm in 1992 to start Giga
(named from Gideon Gartner).
c Gatti's Pizza ± Gatti was the maiden name of Pat Eure, wife of company founder Jim
Eure.
c GCap Media ± named after the merger of the GWR Group and Capital Radio Group in
May 2005. GWR was launched in 1985 after the merger of Radio West and Wiltshire
Radio.
c Genentech ± from Genetic Engineering Technology.
c GEICO ± from Government Employees
nsurance Company
c Glaxo ± a dried milk company set up in Bunnythorpe, New Zealand, by Joseph Edward
Nathan. The company wanted to use the name "Lacto" but it was similar to some already
in use. Glaxo evolved and was registered on 27 October 1906. GlaxoSmithKline was a
2000 merger of Glaxo Wellcome and SmithKline Beecham.
c Glock GmbH ± named after its founder, Gaston Glock.
c Goodyear ± named after the founder of vulcanization, Charles Goodyear, the Goodyear
Tire and Rubber company was founded by Frank Seiberling in 1898.
c Google ± an originally accidental misspelling of the word googol and settled upon
because google.com was unregistered. Googol was proposed to reflect the company's
mission to organize the immense amount of information available online.
 c Grey Global Group ± an advertising and marketing agency supposed to have derived its
name from the colour of the walls of its first office.
c Grundig ± named after its founder, radio dealer-turned-manufacturer Max Grundig, in
1945.
c Gulfstream Derospace ± named after the Gulf Stream current that starts in the Gulf of
Mexico and crosses the Dtlantic. The company traces its origins to the Grumman Dircraft
Engineering Corporation, which was sold and renamed in 1985.

xedit] H
c Häagen-Dazs ± Name was invented in 1961 by ice-cream makers Reuben and Rose
Mattus of the Bronx "to convey an aura of the old-world traditions and craftsmanship".[38]
The name has no meaning.
c Haier ± Chinese ® "sea" and Ü (a transliteration character; also means "you" in Literary
Chinese). Portion of transliteration of German Liebherr ó ®Ü.
c H M ± named from Hennes & ºauritz. In 1947, Swedish businessman Erling Persson
established , a ladies' clothing store, in Västerås, Sweden. "Hennes" is Swedish
for "hers". In 1968, Persson bought the Stockholm premises and inventory of a hunting
equipment store called  
  . The inventory included a collection of men's
clothing, which prompted Persson to expand into menswear.
c Haribo ± from the name of the founder and the German home town of the company:
Hans Riegel, Bonn.
c Harman Kardon ± named after its founders Dr. Sidney Harman and Bernard Kardon.
c Harpo Productions ± production company founded by Oprah Winfrey. Harpo is Oprah
backwards.
c Hasbro ± founded by Henry and Helal Hassenfeld, the Hassenfeld Brothers.
c HBOS ± UK-based banking company formed by the merger of the Halifax and the Bank
of cotland.
c HCL ± Hindustan Computers Ltd, Indian software company founded by Shiv Nadar.
c Hess Corporation ± named after its founder Leon Hess.
c HP ± Bill Hewlett and Dave Packard tossed a coin to decide whether the company they
founded would be called Hewlett-Packard or Packard-Hewlett.
c Hitachi ± old place name, literally "sunrise"
c HMV ± from "His Master's Voice", which appeared in 1899 as the title of a painting of
Nipper, a Jack Russell terrier, listening to a gramophone.
c Hoechst ± from the name of a district in Frankfurt.
c Honda ± from the name of its founder, Soichiro Honda.
c Honeywell ± from the name of Mark Honeywell, founder of Honeywell Heating
Specialty Co. It later merged with Minneapolis Heat Regulator Company and was finally
called Honeywell Inc. in 1963.
c Hospira ± the name, selected by the company's employees, is derived from the words
hospital, spirit, inspire and the Latin word spero, which means hope. It expresses the hope
and optimism that are critical in the healthcare industry.
c Hotmail ± Founder Jack Smith got the idea of accessing e-mail via the web from a
computer anywhere in the world. When Sabeer Bhatia came up with the business plan for
 the mail service he tried all kinds of names ending in 'mail' and finally settled for Hotmail
as it included the letters "HTML" ± the markup language used to write web pages. It was
initially referred to as HoTMaiL with selective upper casing. (If you click on Hotmail's
'mail' tab, you will still find "HoTMaiL" in the URL.)
c H R Block ± after the founders, brothers Henry W. and Richard Bloch (with "Bloch"
changed to "Block" to avoid mispronunciation).
c HSBC ± Hongkong and hanghai Banking Corporation.
c HTC Corporation ± D contraction of its original corporate name, High Tech Computer
Corporation.
c Hyundai ± connotes the sense of "the present age" or "modernity" in Korean.

xedit]

c IBM ± named by Tom (Thomas John) Watson Sr, an ex-employee of National Cash
Register (NCR Corporation). To one-up them in all respects, he called his company

nternational Business ºachines.
c ICICI ± Industrial Credit and Investment Corporation of India.
c ICL ± abbreviation for International Computers Limited, once the UK's largest computer
company but now a service arm of Fujitsu, of Japan.
c IG Farben ±
nteressen-Gemeinschaft Farbenindustrie DG was so named because the
constituent German companies produced dyestuffs among many other chemical
compounds. The consortium is most known today for its central participation in the
World War II Holocaust, as it made the Zyklon B gas used in the gas chambers.
c Iiyama ± manufacturer of monitors and TVs named after the Japanese city, Iiyama.
c IKED ± a composite of the first letters in the Swedish founder Ingvar Kamprad's name in
addition to the first letters of the names of the property and the village in which he grew
up:
ngvar Kamprad Elmtaryd Agunnaryd.
c InBev ± the name was created after the merger of the Belgian company
nterbrew with
Brazilian Dmbev
c Inditex ± a Spanish group named from
ndustria de Diseño Textil (Textile Design
Industry).
c Infineon Technologies ± derived from
nfinity and Deon. The name was given to
Siemens's Semiconductor branch (called Siemens HL or Siemens SC/SSC) when it was
spun off.
c Ingenico ± electronic payment device manufacturer based in Paris and named from the
French
ngenieux Compagnie (Ingenious Company).
c Intel ± Robert Noyce and Gordon Moore initially incorporated their company as N M
Electronics. Someone suggested Moore Noyce Electronics but it sounded too close to
"more noise". Later, Integrated Electronics was proposed but it had already been taken,
so they used the initial syllables (
NTegrated ELectronics). To avoid potential conflicts
with other companies with similar names, Intel purchased the name rights for $15,000
from a company called Intelco. (Source: Intel 15 Years Corporate Dnniversary Brochure)
c Ittiam Systems ± an Indian company named from the famous philosophical dictum: "I
think therefore I am" (Cogito, ergo sum).[39]
c Infosys ± Dn Indian software major. "
nformation ystems"
xedit] J
c J2TV - from television and film production company formed by Malcolm in the Middle
actor Justin Berfield and producer Jason Felts.
c JDL ± from Japan Airlines
c Jat Dirways ± founded in 1927 as "Deroput" (Dirway in Serbian). From 1947, it was
known as JDT (Jugoslovenski Aero Transport). Dfter the break-up of the former
Yugoslavia (and after Federal Republic of Yugoslavia changed its name to Serbia and
Montenegro), the company kept the name, Jat, but not as an abbreviation.
c JBL ± from James B Lansing, an electronics designer
c Johnson Johnson ± Originally a partnership between brothers James Wood Johnson
and Edward Mead Johnson in 1885, the addition of brother Robert Wood Johnson I led to
formal incorporation as Johnson Johnson in 1887.
c JVC ± Japan Victor Company (Victor Company of Japan, Ltd) was founded in 1927 as a
US subsidiary, The Victor Talking Machine Company of Japan, Limited. JVC developed
the VHS video cassette format.

xedit] K
c Kalev - after Kalev, the character from Estonian mythology and national epic 
½ .
c Kawasaki ± from the name of its founder, Shozo Kawasaki
c KFC ± short for Kentucky Fried Chicken. It is popularly believed that the company
adopted the abbreviated name in 1991 to avoid the unhealthy connotations of the word
'fried'. The rumor that it was because the Commonwealth of Kentucky trademarked the
name "Kentucky" is false. Commercials in the early 2000s tried to imply that the
abbreviation stands for "Kitchen Fresh Chicken", but in 2007 KFC decided to return to
the original "Kentucky Fried Chicken" branding (although the corporate name remained
KFC).
c Kenwood Limited ± named after Kenneth (Ken) Wood, who founded this kitchenware
company as Woodlau Industries in the UK in 1947. It is not related to Kenwood
Electronics, which started as Kasuga Radio Co in Japan in 1946 and became Trio
Corporation in 1960.
c Kenworth Truck Company ± Kenworth Truck Company was formed in 1923 and is
named after the two principal stockholders Harry Kent and Edgar Worthington.
c Kia Motors ± the name "Kia" (8 ) roughly translates as "Rising from Dsia" in Hanja.
c Kinko's ± from the college nickname of founder, Paul Orfalea. He was called Kinko
because he had curly red hair. The company was bought by FedEx for $2.4 billion in
2004.
c Kodak ± Both the Kodak camera and the name were the invention of founder George
Eastman. The letter "K" was a favorite with Eastman; he felt it a strong and incisive
letter. He tried out various combinations of words starting and ending with "K". He saw
three advantages in the name. It had the merits of a trademark word, would not be mis-
pronounced and the name did not resemble anything in the art. There is a misconception
that the name was chosen because of its similarity to the sound produced by the shutter of
the camera.
 c Komatsu ± Japanese construction vehicle manufacturer named from the city of Komatsu,
Ishikawa, where it was founded in 1917.
c Konica ± it was earlier known as Konishiroku Kogaku. Konishiroku in turn is the short
for Konishiya Rokubeiten which was the first name of the company established by
Rokusaburo Sugiura in the 1850s.
c Korg ± named from the surnames of the founders, Tsutomu Katoh and Tadashi Osanai,
combined with the letters "rg" from the word organ.
c KPMG ± from the last names of the founders of the firms which combined to form the
cooperative: Piet Klijnveld, William Barclay Peat, James ºarwick, and Reinhard
Goerdeler.[40]
c Kroger ± Dmerican supermarket chain named after its founder, Barney Kroger
c KUKD ± founded in 1898 in Dugsburg, Germany as Keller Und Knappich Augsburg, it
shortened its name to KUKD. Today, it is a manufacturer of industrial robots and
automation systems.
c Kyocera ± from Kyoto Ceramics, after Kyoto in Japan.

xedit] L
c Lada ± from the name of a Slavic goddess, and used as a trading name by Russian
automobile manufacturer DvtoVDZ (ȺȼɌɈȼȺɁ in Russian). VDZ is derived from
Volzhsky Automobilny Zavod.
c Lancôme ± began in 1935, when its founder, Drmand Petitjean, was exploring the ruins
of a castle, Le Chateau de Lancôme (Loir-et-Cher) while vacationing in the French
countryside. Petitjean's inspiration for the company's symbol, a rose, was the many wild
roses growing around the castle.
c LCL ± from  
 . The name change occurred after the bank was involved
in a major financial scandal where evidence disappeared in a mysterious fire.
c Lego ± combination of the Danish "leg godt", which means to "play well".[41] Lego also
means "I put together" in Latin, but Lego Group claims this is only a coincidence and the
etymology of the word is entirely Danish. Years before the little plastic brick was
invented, Lego manufactured wooden toys.
c Lenovo Group ± a portmanteau of "Le-" (from former name Legend) and "novo",
pseudo-Latin for "new". This Chinese company took over IBM's PC division.
c Level 3 Communications ± "Level 3" is a reference to the network layer of the OSI
model.
c LG ± from the combination of two popular Korean brands, Lucky and Goldstar. (In
Mexico, publicists explained the name change as an abbreviation to Linea Goldstar,
Spanish for Goldstar Line)
c Lexmark ± in the 80's IBM wanted to spinn off their printer and typewriter businesses.
Their main productions facility was in Lexington and the code name was Lexington
ºarketing.
c Lionbridge ± the word "localisation", which is the service this company offers, is often
shortened to L10N. That is the first letter of the word and the last letter of the word, with
10 letters missing in between, hence L 10 N, which looks like lion. Bridge is the second
part of the word as translation 'bridges' gap between people and markets that do not have
a common language.
 c Lionhead Studios ± games studio named after Mark Webley's pet hamster, which died a
week before the company was founded.[42] Webley worked for Bullfrog, and co-founded
Lionhead with Peter Molyneux, Tim Rance and Steve Jackson in July 1997. Microsoft
bought the company in Dpril 2006.
c Lockheed Martin ± Derospace manufacturer, a combination of Lockheed Corporation and
Martin Marietta, which is a combination of Glenn L. Martin Company and Dmerican-
Marietta Corporation.
c LoJack ± "LoJack" (the stolen-vehicle recovery system) is a pun on the word "hijack" (to
steal a vehicle).
c Longines ± In 1862 the new company "Dncienne Maison Duguste Dgassiz, Ernest
Francillon, Successeur" was born. Dt that time watchmaking in the area used the skills of
people working outside the "comptoir d'établissage", often at home. In 1866 Ernest
Francillon bought two plots of land on the right bank of the river Suze at the place called
"Les Longines" and brought all of the watchmaking skills under one roof. This was the
first "Longines factory".
c Lonsdale ± boxing equipment manufacturer named after the Lonsdale belt, a boxing
trophy donated by the English Lord Lonsdale.
c L'Oréal ± In 1907, Eugène Schueller, a young French chemist, developed an innovative
hair-color formula. He called his improved hair dye Duréole.
c LOT ± LOT Polish Dirlines. "Lot" in Polish means "flight".
c Lotus Software ± Mitch Kapor named his company after the Lotus Position or
'Padmasana'. Kapor used to be a teacher of Transcendental Meditation technique as
taught by Maharishi Mahesh Yogi.
c Lucent Technologies ± a spin-off from DT T, it was named Lucent (meaning
"luminous" or "glowing with light") because "light as a metaphor for visionary thinking
reflected the company's operating and guiding business philosophy", according to the
Landor Dssociates staff who chose the name.[43] It was taken over by Dlcatel to form
Dlcatel-Lucent in 2006.
c Lukoil ± From the first letters of the three companies that merged to form the Russian oil
giant: Langepasneftegaz, Uraineftegaz, and Kogalymneftegaz, plus the English word
"oil".
c Lycos ± from J  , the family of wolf spiders.[44]

xedit] º
c Maggi ± food company named after its founder, Julius Maggi. It was taken over by
Nestlé in 1947 and survives as a brand name.
c MDN ± abbreviation for ºaschinenfabrik Augsburg-Nürnberg (Dugsburg-Nuremberg
Machine Company). The MDN company is a German engineering works and truck
manufacturer.
c Mandriva ± new company formed from the merger of ºandrake Linux and Connectiva
Linux
c Manhattan Dssociates ± named from Manhattan Beach, California, where the company
was founded, before it moved to Dtlanta, Georgia.
c Manugistics ± ºanufacturing + Logistics, a supplier of supply chain optimization
software.
c Manulife Financial - founded in 1887 as ºanufacturing Life Insurance Company
c Mars ± named after Frank C. Mars and his wife, Ethel, who started making candy in
1911. Their son, Forrest E. Mars, joined with Bruce Murrie, the son of a Hershey
executive, to form M M Ltd (from ºars ºurrie). Forrest took over the family
business after his father's death and merged the two companies in 1964. Dfter retiring
from Mars, Inc. in 1993, Forrest founded Ethel M. Chocolates, named after his mother.
c Masco Corporation ± from the names of the founder Dlex ºanoogian, crew and
Company. Masco Screw Products Co. was founded in 1929.
c Mast-Jägermeister DG ± Named for founder Wilhelm Mast and its main product,
Jägermeister (German for "hunt master") liqueur.
c Mattel ± a portmanteau of the founders names Harold "Matt" Matson and Elliot Handler.
c Maybach-Motorenbau GmbH - It was founded in 1909 by Wilhelm Maybach with his
son Karl Maybach.
c Mazda Motor Corporation ± the company was founded as Toyo Kogyo, started
manufacturing Mazda brand cars in 1931, and changed its name to Mazda in 1984. The
cars were supposedly named after Dhura Mazda, the chief deity of the Zoroastrians,
though many think this explanation was created after the fact, to cover up what is simply
a poor anglicized version of the founders name, Jujiro Matsuda. This theory is supported
by the fact that the company is referred to only as "Matsuda" in Japan.
c MBND ± originally a subsidiary of Maryland National Corporation, MBND once stood
for ºaryland Bank, NA (ND itself standing for National Dssociation, a federal
designation representing the bank's charter).
c McDonald's ± from the name of the brothers Dick McDonald and Mac McDonald, who
founded the first McDonald's restaurant in 1940.
c MCI Communications ± ºicrowave Communications,
nc. The company later merged
with Worldcom to create MCI Worldcom. The MCI was dropped in 2000 and the
acquiring company changed its name to MCI when it emerged from bankruptcy in 2003.
c Mercedes ± from the first name of the daughter of Emil Jellinek, who distributed cars of
the early Daimler company around 1900.
c Merillat Industries ± named after Orville D. Merillat, who founded the company in 1946.
c Metro-Goldwyn-Mayer (MGM) ± Film studio formed from the merger of three other
companies: ºetro Picture Corporation, Goldwyn Pictures Corporation, and Louis B.
ºayer Pictures. Goldwyn Picture Corporation in turn was named after the last names of
Samuel Goldfish, and Edgar and Drchibald Selwyn.
c MFI ± from ºullard Furniture
ndustries. The original company was named after the
founder's wife, whose maiden name was Mullard.
c MG Cars ± from ºorris Garages after co-founder William Morris. Under Chinese
ownership, the company says: "We want Chinese consumers to know this brand as
'Modern Gentleman'."[45]
c Microlins ± from ºicrocomputers and Lins, a Brazilian city where the company was
founded by José Carlos Semenzato
c Micron Technology ± computer memory producer named after the microscopic parts of
its products. It is now better known by its consumer brand name: Crucial.
c Microsoft ± coined by Bill Gates to represent the company that was devoted to
microcomputer software. Originally christened Micro-Soft, the '-' disappeared on
3/2/1987 with the introduction of a new corporate identity and logo. The "slash between
 the 'o' and 's' [in the Microsoft logo] emphasizes the "soft" part of the name and conveys
motion and speed."[J

   ]
c Midway Games ± derived from the name of an airport on the southwestern part of
Chicago.
c Mincom Limited ± Mincom was founded in Brisbane, Dustralia in 1979. Currently the
largest software company in Dustralia and the fourth oldest ERP company globally. The
company initially created software to specifically assist mining companies and the name
ºining 'J
½

c Minolta ± Minolta was founded in Osaka, Japan in 1928 as Nichi-Doku Shashinki Shōten
(L

; literally: Japan-Germany camera shop). It was not until 1934 that the
name Minolta first appeared on a camera, the Minolta Vest.
c MIPRO - stands for º
crophone PROfessionals. MIPRO is a manufactuer of wireless
microphones.
c MIPS ± originally stood for ºicroprocessor without
nterlocking Pipeline tages. When
interlocks where added to a later implementation, the name was redefined to not be an
acronym but just a name. (The name also connotes computer speed, by association with
the acronym for millions of instructions per second.)
c MITIE ± an acronym for Managamenet Incentive Through Investment Equity
c Mitel ± from ºike and Terry's Lawnmowers, after the founders Michael Cowpland (see
also: Corel) and Terry Matthews, and the company's original business plan.
c MITRE ± ºassachusetts
nstitute of Technology Research Establishment (however The
MITRE Corporation asserts that its name is not an acronym)
c Mitsubishi ± the name Mitsubishi (Ö ) has two parts: mitsu means three and hishi
(changing to bishi in the middle of the word) means diamond (the shape). Hence, the
three diamond logo. (Note that "diamond" in this context refers only to the rhombus
shape, not to the precious gem.)
c Morningstar, Inc. ± The name Morningstar is taken from the last sentence in Walden, a
book by Henry David Thoreau; "the sun is but a morning star"
c Motorola ± Founder Paul Galvin came up with this name when his company (at the time,
Galvin Manufacturing Company) started manufacturing radios for cars. Many audio
equipment makers of the era used the "ola" ending for their products, most famously the
"Victrola" phonograph made by the Victor Talking Machine Company. The name was
meant to convey the idea of "sound" and "motion". It became so widely recognized that
the company later adopted it as the company name.
c Mozilla Foundation ± from the name of the web browser that preceded Netscape
Navigator. When Marc Dndreesen, co-founder of Netscape, created a browser to replace
the Mosaic browser, it was internally named Mozilla (Mosaic-Killer, Godzilla) by Jamie
Zawinski.[46]
c MVC ± from ºusic and Video Club, the name of a UK-based entertainment chain.
c Mustek ± Taiwanese electronics manufacturer with name derived from ºost Unique
canner Technology.
c MRF ± from ºadras Rubber Factory, founded by K M Mammen Mappillai in 1946. He
started with a toy-balloon manufacturing unit at Tiruvottiyur, Chennai (then called
Madras). In 1952 he began manufacturing tread-rubber and, in 1961, tyres.

xedit] N
 c Nabisco ± formerly The National Biscuit Company, changed in 1971 to Nabisco.
c NCR Corporation ± from National Cash Register.
c NEC ± from Nippon Electric Company.
c Nero ± Nero Burning ROM named after ^  r
 ("Rom" is the German
spelling of "Rome").
c Nestlé ± named after its founder, Henri Nestlé, who was born in Germany under the name
"Nestle", which is German (actually, Swabian diminutive) for "bird's nest". The company
logo is a bird's nest with a mother bird and two chicks.
c Netscape ± Originally the product name of the company's web browser ("Mosaic
Communications ^
J½ Web Navigator"). The company adopted the product name
after the University of Illinois threatened to sue for trademark infringement over the use
of the Mosaic name. Netscape is the combination of network and landscape.[J

   ]
c Nike ± named for the Greek goddess of victory.
c Nikon ± the original name was Nippon Kogaku, meaning "Japanese Optical".
c Nintendo ± Nintendo is the transliteration of the company's Japanese name, 
 (છ
ᄤၴ). The first two (
) can be translated to "entrusted to heaven"; is a common
ending meaning "hall" or "store".
c Nissan ± the company was earlier known by the name Nippon angyo which means
"Japan Industries".
c Nokia ± started as a wood-pulp mill, the company expanded into producing rubber
products in the Finnish city of Nokia. The company later adopted the city's name.
c Nortel Networks ± named from Nortel (Northern Telecom) and Bay Networks. The
company was originally spun off from the Bell Telephone Company of Canada Ltd in
1895 as Northern Electric and Manufacturing, and traded as Northern Electric from 1914
to 1976.
c Novartis ± after the Latin expression "novae artes" which means something like "new
skills".
c Novell ± Novell, Inc. was earlier Novell Data Systems co-founded by George Canova.
The name was suggested by George's wife who mistakenly thought that "Novell" meant
 in French. (Nouvelle is the feminine form of the French adjective 'Nouveau'.
Nouvelle as a noun in French is 'news'.)

xedit] O
c OCZ ± play on the word Overclockers.[47]
c Oracle ± Larry Ellison, Ed Oates and Bob Miner were working on a consulting project for
the CID. The code name for the project was Oracle. The project was designed to use the
newly written SQL database language from IBM. The project was eventually terminated
but they decided to finish what they started and bring it to the world. Later they changed
the name of the company, Relational Software Inc., to the name of the product.
c Ornge ± new name (2006) for Ontario Dir Dmbulance, chosen to reflect the orange color
of its aircraft. It was intended to provide a unique branding but the ornge.com misspelling
was already used by an advertising portal.
c Osram ± from osmium and wolfram.
xedit] P
c Paccar ± from Pacific Car and Rail.
c PCCW ± originally Pacific Century Development, the company's English name was
changed from Pacific Century CyberWorks Limited to PCCW Limited on Dugust 9,
2002. It owns Hong Kong Telecom.
c Pamida ± U.S. retailer founded by Jim Witherspoon and Lee Wegener, it took its name
from the first two letters of the names of Witherspoon's three sons: Patrick, ºichael and
David.
c Pemex ± Dn abbreviation of the full name of the state-owned Mexican oil/gasoline
company, Petróleos ºexicanos (Spanish for J 
 
).
c Pennzoil ± formed by a merger of South Penn Oil (Penn), a former Standard Oil
subsidiary, and Zapata Oil (zoil).
c Pepsi ± named from the digestive enzyme pepsin.
c Petrobras ± Dn abbreviation of the Brazilian oil company's full name, Petróleo Brasileiro
(Portuguese for Î 
 
).
c Philco ± from the Philadelphia Storage Battery Company. The pioneering U.S. radio and
television manufacturer was taken over by Ford and later by Philips.
c Philips ± Royal Philips Electronics was founded in 1891 by brothers Gerard (the
engineer) and Dnton (the entrepreneur) Philips.
c Pixar ± from pixel and the co-founder's name, Alvy Ray Smith. Dccording to the
biography "The Second Coming of Steve Jobs" by Dlan Deutschman, the 'el' in pixel was
changed to 'ar' because 'ar' is frequently used in Spanish verbs, implying the name means
"To Pix".
c PMC-Sierra ± PMC from Pacific ºicroelectronics Centre, a research arm of BC Tel, and
Sierra from the company that acquired it, Sierra Semiconductor, presumably so named
because of the allure of the Sierra Nevada mountains to members of a California-based
company.
c Porsche ± car company named after founder Ferdinand Porsche, an Dustrian automotive
engineer. The family name may have originated in the Czech name "Boreš" (boresh).
c Prada ± an Italian high fashion house named after the founder Mario Prada, who founded
Prada in Milan 1914.
c Procter Gamble ± named after the founders, William Procter, a candlemaker, and
James Gamble, a soapmaker, who pooled their resources after marrying two sisters. The
company was founded in Cincinnati in 1837. [48]
c ProfSat ± Brazilian satellite-based education company, meaning Professional ateliite.
c PRS Guitars ± named after its founder, Paul Reed Smith.
c Psion ± UK computer company named by its founder, South Dfrica-born Dr David
Potter, from Potter cientific
nstruments Or Nothing.

xedit] Q
c Q8 ± the acronym for these gas stations sounds like  
, that is, the letter Q followed
by the number 8. It is the abbreviation for Kuwait Petroleum International Limited.
c Qantas ± from its original name, Queensland and Northern Territory Aerial ervices.
 c Qimonda ± Qimonda carries different meanings and allows associations in different
languages. "Qi" stands for flowing or breathing energy, and it was thought that the
combination of the English word "key" and the Latin "mundus" would be intuitively
understood in the Western World as "key to the world".
c Quad ± an acronym for Quality Unit Amplified Domestic. Quad Electroacoustics was
founded in 1936 by Peter Walker, and was formerly called the Dcoustical Manufacturing
Company.
c Quark ± named after an atomic particle. The word ë  originates from Finnegans Wake
by James Joyce.
c Qualcomm ± Quality Communication
c QVC ± Quality, Value and Convenience

xedit] R
c Rabobank ± Raiffeisen-Boerenleenbank, a combination of the two cooperatives that
merged to form the company.
c RDND ± Research ANd Development.
c Raytheon ± "Light of the gods". Maker of missiles such as Patriot, Maverick, Sidewinder
and Tomahawk, among other military technology.
c RCD ± Radio Corporation of America.
c Reckitt Colman - named from the merger of Reckitt Sons with J J Colman in 1938.
Colman's, best known for its mustard, was founded by Jeremiah Colman in 1814. Isaac
Reckitt founded Reckitt Sons in 1840.[49]
c Reckitt Benckiser ± consumer goods giant named from the merger of Britain's Reckitt
Colman and the Dutch company Benckiser NV in December 1999. The latter was named
after its founder, Johann D. Benckiser.
c Red Hat ± while at college, company founder Marc Ewing was given the Cornell lacrosse
team cap (with red and white stripes) by his grandfather. People would turn to him to
solve their problems and he was referred to as

 
 
. By the time he
wrote the manual of the beta version of Red Hat Linux he had lost the cap, so the manual
included an appeal to readers to return his r 
if found.
c Reebok ± alternate spelling of rhebok (Pelea capreolus), an Dfrican antelope.
c REO Motor Car Company ± car manufacturer founded in 1904 by Ransom E. Olds, and
named from its founder's initials. Later, the rock band REO Speedwagon took its name
from one of its trucks, the REO Speed Wagon.
c Repsol ± name derived from Refinería de Petróleo de e combreras Oil (Escombreras is
an oil refinery in Cartagena, Spain) and chosen for its euphony when the, then, state-
owned oil company was incorporated in 1986. Previously Repsol was a lubricating-oil
trademark.
c Research In Motion ± from the phrase "poetry in motion", which company founder Mike
Lazaridis had seen used to describe a football player.
c Rickenbacker ± named after co-founder Ddolph Rickenbacher, with the spelling
anglicised. The company started as the Electro String Instrument Corporation in 1931.
c Robeez ± baby-shoe company named after the founder's son Robbie (Robert).[50] Robeez
was taken over by Stride Rite in 2006.
 c Rolls-Royce ± name used by Rolls-Royce plc and Rolls-Royce Motor Cars, among
others. In 1884 Frederick Henry Royce started an electrical and mechanical business,
making his first car, a r J, in 1904. He was introduced to Charles Stewart Rolls on 4
May that year. The pair entered into a partnership in which Royce would manufacture
cars to be sold exclusively by Rolls, and the cars would be called r r J.
c RSD Security ± formed from the first letters of the family names of its founders Ronald
Rivest, Ddi Shamir and Len Ddleman.

xedit]
c SDDB ± founded in 1937 in Sweden as ·
  ½©
 
(Swedish
Deroplane Company); the last word is typically abbreviated as AB, hence SDDB.
c Sabre ± emi-Automatic Business Research Environment.
c Saku Brewery - after the village in Saku Parish, Estonia, where the company was
founded.
c Samsonite ± named from the Biblical character Samson, renowned for his strength.
c Samsung ± meaning

 in Korean.
c Sanyo ± meaning
 J in Japanese.
c SDP ± ·

   


J  (German for "System analysis and
program development"), a company formed by five ex-IBM employees who used to work
in the 'Systems/Dpplications/Projects' group of IBM. Later, SDP was redefined to stand
for


D      
 


 (Systems,
Dpplications and Products in Data Processing).
c SDS ± candinavian Airlines ystem, the flag airline carrier of Sweden, Norway and
Denmark.
c SDS Institute ± originally an abbreviation for tatistical Analysis ystem.
c Sasol ± uid-Afrikaanse teenkool en Olie (Dfrikaans for

DJ   ).
c SCB ± from tandard Chartered Bank. The name Standard Chartered comes from the two
original banks from which it was founded ± The Chartered Bank of India, Dustralia and
China, and The Standard Bank of British South Dfrica.
c SCO ± from anta Cruz Operation. The company's office was in Santa Cruz, California.
It eventually formed Tarantella, Inc. and sold off its operating system division to Caldera
Systems (a spin off from Novell), which is based in Utah. Caldera changed its name to
The SCO Group (at which point SCO no longer stood for anything).
c Saudi Dramco ± the Dramco name was derived in 1944 when California Drabian
Standard Oil Company (Casoc) changed its name to Arabian American Oil Company.
The Saudi government purchased the company in 1980, and changed its name to Saudi
Drabian Oil Company or Saudi Dramco in 1988.[51]
c SEDT ± an acronym from ociedad Española de Automóviles de Turismo (Spanish
Corporation of Touring Cars).
c Sealed Dir ± from the "sealed air" found in its most notable product, Bubble Wrap.
c Sega ± ervice Games of Japan was founded by Marty Bromley (an Dmerican) to import
pinball games to Japan for use on Dmerican military bases.
c Seiko ± Seiko, now referred to in katakana as w
("seiko"), was originally named
in kanji as (also "seiko"). The two characters were taken from the phrase 

 , the company's vision which roughly translates
 to "a factoryˆ:kojyoŸthat successfullyˆ:seikoŸproducesˆ :seisanŸ
exquisitˆ:seikoŸand preciseˆ:seimitsuŸwatches". ± Dccording to Seiko's
official company history, titled D o
r


 

(2003), Seiko is a Japanese word for "exquisite" or "minute" (both spelled ), as well
as a word for "success" (spelled ).
c Sennheiser ± named after one of its founders, Fritz Sennheiser.
c setcom ± software engineering and testing for communications, an international group of
companies active in the field of wireless test solutions.
c SGI ± ilicon Graphics
nc.
c Sharp ± Japanese consumer electronics company named from its first product, an ever-
sharp pencil.
c Shell ± Royal Dutch/Shell was established in 1907, when the Royal Dutch Petrol Society
Plc. and the Shell Transport and Trading Company Ltd. merged their operations. The
Shell Transport and Trading Company Ltd had been established at the end of the 19th
century by commercial firm Samuel Co (founded in 1830). Samuel Co were already
importing Japanese shells when they set up an oil company, so the oil company was
named after the shells.
c Siemens ± founded in 1847 by Werner von Siemens and Johann Georg Halske. The
company was originally called ½Î D




.
c Six Dpart ± company co-founders Ben and Mena Trott were born six days apart (in
September 1977).
c Skanska - from Dktiebolaget Skånska Cementgjuteriet (Scanian Cement Casting
Company)
c SKF ± from venska Kullagerfabriken DB, a Swedish manufacturer founded in 1907.
See also Volvo.
c ¶koda Duto ± the car company was founded in 1895 and originally named Laurin
Klement after its founders, Vaclav Laurin and Vaclav Klement. It was taken over by
¶koda Works, an industrial conglomerate, in 1924, and adopted the ¶koda name from
Emil ¶koda. ¶koda Duto was split off after World War II and is now part of Volkswagen.
c Skype ± the original concept for the name was Sky-Peer-to-Peer, which morphed into
Skyper, then Skype.[52]
c Smart ± watch + ºercedes + Drt
c Smilebit ± former Sega development studio named from what they hope to make you do
(smile), and the smallest unit of computer information (bit). The company developed Jet
Set Radio.
c Smeg ± acronym based on the Italian towns where the original enamelling factory was
located in Guastalla, Italy.
c SNK ± hin Nihon Kikaku, Japanese for  ^ ½.
c Sony ± from the Latin word 'sonus' meaning sound, and 'sonny' a slang word used by
Dmericans to refer to a bright youngster, "since we were sonny boys working in sound
and vision", said Dkio Morita. The company was founded as Tokyo Tsoshiu Kogyo KK
(Tokyo Telecommunications Engineering Corporation) in 1946, and changed its name to
Sony in 1958. Sony was chosen as it could be pronounced easily in many languages.
c Sorcim ± "Micros" backwards. Sorcim was the original publisher of the SuperCalc
spreadsheet in 1980. It was taken over by Computer Dssociates.
 c SPDR ± originally DE SPDR, from A è J
·
  
 


 (Dutch, meaning "Dll will benefit from united co-operation"). "De spar" in
Dutch translates as "the fir tree", hence the fir tree logo. Ds the company expanded across
Europe, the name was shortened by dropping the article, "DE".
c Sperry ± company founded by Elmer Dmbrose Sperry (1860±1930), originally as Sperry
Gyroscope Company. Sperry took over Univac, and eventually was itself taken over by
Burroughs. The merged companies became Unisys, from United
nformation ystems.
c Spiratone - from the last name of founders Fred Spira and Hans Spira. The company was
founded as Spiratone Fine Grain Laboratories. The "tone" suffix was common in the
photographic industry (an example cited by Fred Spira is Royaltone) at the time of the
company's founding in the 1940s.
c Sprint ± from its parent company, outhern Pacific Railroad
NTernal Communications.
Dt the time, pipelines and railroad tracks were the cheapest place to lay communications
lines, as the right-of-way was already leased or owned.
c SRDM Corporation ± named from its founders cott King, Stanley Ray Day, and Sam
Patterson.
c SRI International ± from tanford Research
nstitute, established by the trustees of
Stanford University, California
c Stanley Works ± name created to reflect the merger of Stanley's Bolt Manufactory of
New Britain, Connecticut (founded by Frederick Trent Stanley) and the Stanley Rule and
Level Company (founded by his cousin Henry Stanley).
c Starbucks ± named after Starbuck, a character in Herman Melville's novel  J
c Stellent ± coined from a combination of the words stellar and excellent.
c STX ± pronounced as the word "sticks" because, when first founded, STX manufactured
only lacrosse sticks
c Subaru ± from the Japanese name for the constellation known to Westerners as Pleiades
or the Seven Sisters. Subaru was formed from a merger of seven other companies, and
the constellation is featured on the company's logo.
c Sun Microsystems ± its founders designed their first workstation in their dorm at Stanford
University, and chose the name

  

^
 for their product, hoping to
sell it to the college. They didn't.
c SuSE ± from oftware und ystem-Entwicklung (software and system development).
The company was bought by Novell for its Linux distribution.
c Suzuki ± from the name of its founder, Michio Suzuki.

xedit] T
c Taco Bell ± named after founder Glen Bell.
c Talgo ± from "Tren Articulado Ligero Goicoechea-Oriol" (Spanish for "Goicoechea-
Oriol Light Drticulated Train"), Goicoechea and Oriol being the founders of the
company.
c TDM Dirlines ±airline company named from Transportes Aéreos ºarília (Marilia's Dir
Transport). Marília is a city in São Paulo state, Brazil.
c TDP Portugal ± from "Transportes Aéreos Portugueses" (Portuguese Dir Transport).
c Tata Group ± conglomerate named after Jamshedji Tata, considered "the father of Indian
industry".
 c Taxan ± made-up name chosen partly because Takusan is a Japanese word for
 or

J and was considered propitious, but mainly because the head of the company, in the
U.S. at the time, Tak Shimizu was known by everyone as Tak-san.
c TCBY ± Originally, the company's name was "This Can't Be Yogurt", but a lawsuit from
a competitor named "I Can't Believe It's Yogurt!" forced TCBY to create a new
backronym for its initials....The Country's Best Yogurt
c TCL ± from Today China Lion. Derived from literal translation of "äLÜ " from
Chinese to English.
c TCS ± from Tata Consultancy ervices, from India's Tata Group, named after founder
and legendary industrialist Jamshedji Tata.
c TDK Corporation ± from Tokyo Denki Kagaku (Tokyo Electronics and Chemicals).
c Tesco ± founder Jack Cohen ± who sold groceries in the markets of the London East End
from 1919 ± acquired a large shipment of tea from T. E. tockwell. He made new labels
by using the first three letters of the supplier's name and the first two letters of his
surname.
c Teva Naot - outdoors shoe company is named after the modern Hebrew word for 'nature'
(pronounced "tehvah")
c Texaco ± from The Texas Company U.S.D.[53]
c THX ± from Tomlinson Holman Crossover, the name of the technology's inventor and
the audio technology of a J 
 amplifier. It may be a backronym, as the technology
is owned by George Lucas's company, and he directed THX 1138.
c TIBCO Software ± The
nformation Bus Company. The company was founded by Vivek
Ranadive as Teknekron Software Systems in 1985.
c Tim Hortons - Canadian fast food doughnut, sandwich and coffee shop named after
founder and hockey player Tim Horton. In Canada Tim Hortons is nicknamed "Tim's"
and "Timmy's".
c TNT N.V. ± Thomas Nationwide Transport, an Dustralian company which was acquired
by the Dutch postal company in 1996; the postal company renamed itself TNT in 2005.
c Toshiba ± named from the merger of consumer goods company Tokyo Denki (Tokyo
Electric Co) and electrical firm hibaura Seisaku-sho (Shibaura Engineering Works).
c Toyota ± from the name of the founder, Sakichi Toyoda. Initially called Toyeda, it was
changed after a contest for a better-sounding name. The new name was written in
katakana with eight strokes, a number that is considered lucky in Japan.
c Triang ± operating name for Lines Bros Ltd, which was founded by William, Walter and
Drthur Edwin Lines. Three Lines make a triangle
c Tucows ± an acronym for The Ultimate Collection Of Winsock oftware.[54]
c TVR ± derived from the first name of the company founder TreVoR Wilkinson
c Twinings - named after founder Thomas Twining, who set up a tea-shop on the Strand in
London in 1706.[55]

xedit] U
c Ubuntu Foundation ± named from a Zulu word (ù úntú) that translates as "humanity to
others".
 c Umbro ± Umbro was founded in 1924 by the Humphrey (Umphrey) Brothers, Harold C.
and Wallace.
c Unilever ± name created to reflect the merger of Margarine Unie and Lever Brothers,
agreed in 1929. Lever Brothers was named after its founders, William Hesketh Lever and
his brother, James.
c UNIMED ± Brazilian cooperative of physicians, meaning União de ºedicos (Physicians'
Union)
c Unisys ± from United
nformation ystems, the new name for the company that resulted
from the merging of two old mainframe computer companies, Burroughs and Sperry
[Sperry Univac/Sperry Rand]. It 
 two incompatible ranges. The new-born Unisys
was briefly the world's second-largest computer company, after IBM.
c Unocal Corporation ± the Union Oil Company of California, founded in 1890
c UUNET ± one of the industry's oldest and largest Internet Service Providers, named from
UNIX-to-UNIX Network.

xedit] V
c Vaisala - named after founder Vilho Väisälä
c Valtra - from Valmet Tractors, where Valmet is the name of a Finnish state-owned
company (originally Õ
 



- English:



 )
c Varig ± Largest international Brazilian airline, its name is an abbreviation of Viação
Aérea Rio-Grandense, because it was founded in the state of Rio Grande do Sul.
c Verizon ± a portmanteau of veritas (Latin for

) and horizon.
c Virgin ± founder Richard Branson started a magazine called Student while still at school.
In his autobiography, Losing My Virginity, Branson says that when they were starting a
business to sell records by mail order, "one of the girls suggested: 'What about Virgin?
We're complete virgins at business.'"
c Vodafone ± from Voice, Data, Telefone. Vodafone made the UK's first mobile call at a
few minutes past midnight on 1 January 1985.
c Volkswagen ± from the German for ½ ½J. Ferdinand Porsche wanted to produce a
car that was affordable for the masses ± the 
 J  (or "Strength-
Through-Joy car", from a Nazi social organization) later became known, in English, as
the Î
.
c Volvo ± from the Latin word

, which means "I roll". It was originally a name for a
ball bearing being developed by SKF.

xedit] W
c Wachovia ± from the Latin version of the German wachau, the name given to a region in
North Carolina by German settlers because it reminded them of a river near their home in
Germany. Many companies founded in or around Charlotte, North Carolina have
Wachovia in their name.
c Waitrose ± upmarket UK supermarket chain originally named after the founders, Wallace
Waite, Drthur Rose and David Taylor. The   was later dropped.
c Wal-Mart ± named after founder Sam Walton
 c Wang Laboratories ± from the name of the founder, Dn Wang, the inventor of core
memory.
c Wells Fargo ± From the founders of the original Wells Fargo company, Henry Wells and
William G. Fargo. (When Norwest purchased Wells Fargo in 1998, it chose to retain the
Wells Fargo name.)
c Wendy's ± Wendy was the nickname of founder Dave Thomas' daughter Melinda.
c Weta Digital ± special effects company co-founded by Lord of the Rings director Peter
Jackson. 'Weta' are a group of about 70 species of insect found in New Zealand, where
Weta Digital is based.
c W H Smith ± founded by Henry Walton Smith and his wife Dnna in London, England, in
1792. They named their small newsagent's shop after their son William Henry mith,
who was born the same year.
c Williams-Sonoma ± founded by Chuck Williams in Sonoma, California.
c Wipro ± from Western
ndia Vegetable Products Limited. The company started as a
modest Vanaspati and laundry soap producer and is now also an IT services giant.
c WWE ± World Wrestling Entertainment, formerly World Wrestling Federation (WWF).
It changed its name after a court case brought by the World Wildlife Fund (WWF), which
is now called the World Wide Fund for Nature.
c Worlds of Wonder ± founder Don Kingsborough wanted an eyecatching stock symbol,
and Worlds Of Wonder provided WOW. The company went bankrupt in 1988.
c WPP ± Global advertising and marketing company. Originally called Wire and Plastic
Products.

xedit] X
c Xerox ± named from xerography, a word derived from the Greek   (dry) and ½ 
(writing). The company was founded as The Haloid Company in 1906, launched its first
XeroX copier in 1949, and changed its name to Haloid Xerox in 1958.[56]

xedit] Y
c Yahoo! ± The word Ú was invented by Jonathan Swift and used in his book
 

. It represents a person who is repulsive in appearance and barely
human. Yahoo! founders David Filo and Jerry Yang jokingly considered themselves
yahoos. It's also an interjection sometimes associated with United States Southerners' and
Westerners' expression of joy, as alluded to in Yahoo.com commercials that end with
someone singing the word "yahoo". It is also sometime jokingly referred to by its
backronym, Yet Another Hierarchical Officious Oracle.[57]
c YKK ± zipper manufacturer named from Yoshida Kogyo Kabushikikaisha (Ú  

½

 ) after the founder, Tadao Yoshida. The letters YKK were stamped onto
the zippers' pull tabs.
c Yakult ± Official claims state that the name is derived from jahurto, an older form of
jogurto, the Esperanto word for "yogurt". However, it has also been claimed that the
name is derived from the fact that the product was developed from ancient Mongolian
 practices of culturing yak's milk in a sack made from a yak's stomach - the combination
of Yak and Culture in English giving the product name as "Yakult".
[58]
c Yoplait ± from the merger of Yola and Coplait in 1965.

xedit] Z
c Zend Technologies ± a contraction derived from the names of Zeev Suraski and Dndi
Gutmans, the two founders.
c Zuse ± pioneering German computer company named after its founder, Konrad Zuse
(1910±1995). He built his first computer in his parents' living room at the end of the
1930s. Zuse was taken over by Siemens DG. The name is now supposedly echoed by
SuSE ( oftware und ystem-Entwicklung: "Software and system development").

†

 


c M : "Innovation"
c D


: "How Communication Happens"
c D

: "Dreams Made Real"
c D  : "Setting the Standards"
c D: "«and You're Done"
c D
: "It's Your World. Take Control"
c D  : "Discover What's Possible
c D: "Your World. Delivered"
c D
 
 
: "Circuit Design for the RF Impaired"
c D


: "Get In the Game"
c ÎD
: "Innovating for a Safer World"
c Î

 : "The Leader in Small Space and Rocket Systems"

c Î

 : "Listening, Dnswering"

c Î
: "Powering DSP Development"
c Î
 : "Forever New Frontiers"
c Î
 : "Better Sound Through Research"
c Î

  (Speaker Mfg.): "Listen and You Will See"
c Î  
: "Setting the Standard in Device Programming"
c 

: "How Big Can You Dream?"
c : "Know How"
c  
 


: "Raising the Bar"
c  
: "This is the Power of the Network. Now."
c   ! : "Leading the Digital Entertainment Revolution"
c "#$
: "Inspiration Technology"
c 

  : "Driving the Communication Revolution"
c 

#

: "Innovation and Excellence"
c 

 
: "Get More out of Now"

c  : "The Miracles of Science"
c  %

: "The ultimate source for miniature frequency synthesizers"
c  : "Taking You Forward"
c " 
&, LLC: "RF On Fiber"
c " : "Built for the Road Dhead"
c " '  : "The Possibilities are Infinite"
c 


 : "Strength On Your Side"
c 




 : "Imagination at Work"
c  !
: "Innovation and Excellence in RF Microwave"
c  ((
 
 
 "
: "Materials that Create Solutions"
c $  : "Inspire the Next"
c $


&  : "Invent"
c $


: "We are Honeywell"

c Î : "We Make IT Happen"
c : "Powering What's Next"
c ": "The Power of Choice"
c " 

  : "Your challenge is our progress"
c ( 
: "Keep on Thinking"
c 

: "Intel Inside"
c 

: "Technology at the Speed of Life"
c : "Engineered for Life"
c ‰%: "You Don't Need Wires to Communicate"
c 


: "D Greater Measure of Confidence"
c  : "D Virtual World of Live Pictures"
c ! : "Dt Linksys - We are making connectivity easier"
c ! )


: "Wireless Made Simple"
c !

  : "We Never Forget Who We're Working For"
c
 
: "Our Customers Connect With UsŒ"
c 

: "The Infinite Bandwidth Company"
c : "The Future of Memory"
c    
  : "Changes for the Better"
c 
: "Digital DND" "Hello. Moto"
c  %: "Innovator in Electronics"
c D* 
, LLC: "Your Partner In Dntenna Technology"
c ^ 

  : "The Sight Sound of Information"
c ^ : "Empowered by Innovation"
c ^ : "Connecting People"
c ^

^
: "Business Without Boundaries"
c ü 


 : "The Leader in Small Space and Rocket Systems"
c  : "Ideas for Life"
c 
: "Sense and Simplicity"
c &
: "Dccelerating The Broadband Revolution"
c  : "Operate at Your Optimum"
c %D
: "You push the limits. We measure it."
c %"Î 
: "Helping RF Designers one Bite at a time"
c %"(
: D Disruptive Web Presence"
"Your Onramp to the Information Superhighway"
c %
: "Pushing Limits"
c !: "Photonics in the Fast Lane"
c   

 : "Imagine"
c  


 : "More Intelligence Solutions"
c   
: "The Network Is The Computer"
c 
) 
: "The World Leader in DSP and Dnalog" "Technology for
Innovators"
c ¦ : "We Make It Happen"
c ¦ 



 : "This Is Momentum"
c *
  


: "Can You Hear Me Now? Good."
c  %": "Simple Solutions for Complex Connections"
c * (
: "How Dre You?"
c

): "The Programmable Logic Company"
c
D : "When Performance Matters"
ü

 

c 3PARdata Inc.: "Serving Information. Simply."
c &


: "Oh Thank Heaven for 7-Eleven"
c A.T. Kearney: ''Ideas That Last''
c ACCBank: ''Its All About''
c ACE Aviation Holdings: ''At Air Canada We Are Not Happy Until You Are Happy.''
c ACN Inc.: "One world. One Vision.
c AIMCO: "America Comes Home to AIMCO"
c AMC Theatres: "Experience the Difference"
c Abbott Laboratories: "A Promise for Life"
c D
 
: ''High Performance. Delivered.''
c Acorn Computers: ''No slogan''
c Adelphia: "Get. Watch. Do What You Want."
c Affiliated Computer Services: "People Making Technology Work"
c Albertsons: "Helping Make Your Life Easier"
c Allegheny Technologies: "Specialty Materials That Make Our World"
c Allstate Corporation: "You're in Good Hands"
c Altec Lansing: "Just listen to this!"
c Aluria Software: "Security Made Simple"
c American Express: "Do More"
c American Medical Response: "Patient Focused, Customer Centered, Caregiver Inspired"
c Ameritech: "In a World of Technology, People Make the Difference."
c Apache Corporation: "Sense of Urgency"
c Apollo Group: "You Can Do This"
c Arcelor: "Steel Solutions for a Better World"
c Archer Daniels Midland: "Resourcful By Nature"
c Astaro: "Network Assurance"
c Avon Products, Inc.: "The Company for Women"
c Î&!ü: "Why Pay More?"
c BMW: "The Ultimate Driving Machine"
c BP (British Petroleum): "Beyond Petroleum"
c Bayer USA: "Science for a Better Life"
c Best Buy: "Thousands of Possibilities. Get Yours."
c Bob Evans Restaurants: "Down on the Farm"
c Booz Allen Hamilton: "Delivering Results That Endure"
c Borland: "Excellence Endures"
c Burger King: "Have It Your Way"
c Buy.com: "The Internet Superstore"
c CDW: "The Right Technology, Right Away"
c CHC Helicopter: :CHC Moves the Industry That Moves the World"
c CVS/pharmacy: "Expect Something Extra"
c Capital One: "What's in your wallet?"
c Century 21: "Real Estate for Your World"
c Circuit City: "Just what you needed"
c Citigroup: "Live Richly"
c CityJet: "Travel Without Frontiers"
c Claris: "Simply, Powerful Software"
c CompUSA: "We got it. We get it."
c ConAgra Foods, Inc.: "The Right Kind of Food Company"
c Cracker Barrel: "Homestyle Cooking Done Right."
c Credit Suisse First Boston: "Empowering Change"
c D-Link: "Building Networks for People"
c John Deere: "Nothing Runs Like a Deere"
c Dow Corning: "We Help You Invent the Future"
c Dun & Bradstreet: "Decide with Confidence"
c eBay: "The World's Online Marketplace"
c E.F. Hutton: "When E.F. Hutton talks, people listen"
c Emerson Electric Company: "Consider It Solved"
c ExxonMobil: "Taking on the world's toughest energy challenges"
c FedEx: "Relax, It's FedEx"
c GEICO: "15 Minutes Could Save You 15% or More on Car Insurance"
c General Mills: "The Company of Champions"
c Global Jet Airlines: "Light is Faster, but We are Safer"
c Globe Telecom: "Making great things possible"
c Goldman Sachs: "Our Client's Interests Always Come First"
c Hilton Hotels: "Take Me To The Hilton"
c Honda: "Power of Dreams"
c Hudson's Bay Company: "We are Canada's Merchants"
c IBM: "On Demand Business"
c IRobot: "Business Mechanisms to Accelerate Change"
c InFocus: "The Big Picture"
c Infosys: "Powered by Intellect Driven by Values"
c J.C. Penney: "It's all Inside"
c JVC: "The Perfect Experience:
c Johnson & Johnson: "The Family Company"
c Kohl's: "Expect Great Things"
c Konica Minolta: "The Essentials of Imaging"
c Kroger: "Right Store, Right Price"
c Lehman Brothers: "Where Vision Gets Built"
c !


*  !!: "Engaging People"
c !+ü

: "Because I'm Worth It"
c Lowe's: "Improving Home Improvement"
c Marshall Aerospace: "World Class Aerospace Solutions"
c Martha Stewart Living: "Sharing The Good Things Everyday"
c Matsushita Electric Industrial: "Panasonic Ideas for Life"
c  : "Zoom Zoom"
c McDonald's: "I'm Lovin' It"
c Meijer: "Higher Standards. Lower Prices."
c Merck & Co.: "Committed to Bringing Out the Best in Medicine"
c Merrill Lynch: "We See Your Financial Life in Total"
c Metropolitan Life Insurance Company: "Have You Met Life Today?"
c    : "Better Built, Better Backed"
c Morgan Stanley: "One Client at a Time"
c MySQL: "To Make Superior Data Management Available and Affordable for All"
c NVIDIA: "The way it's meant to be played"
c Nationwide Mutual Insurance Company: "Nationwide is on Your Side"
c Nestlé: "Good Food. Good Life"
c ^ 
: "Just Do It"
c Nintendo: "Born to play"
c Nissan Motors: "SHIFT_"
c Novell: "Software for the Open Enterprise"
c ü(( 
1: "The Works"
c Olympus Corporation: "Your Vision, Our Future"
c ü
$ $
  D     : "Always On Time... Or You Don't Pay A Dime"
c ü 1: "Yes"
c Oracle: "Information Driven:
c Palo Alto Auto & Body: ͞May We Have the Next Dents, Please?͟
c Panera Bread: "A Loaf of Bread in Every Arm'"
c Pentax: "For Your Precious Moments"
c
 : "It's the Cola"
c Peregrine Systems: "Evolve Wisely"
c PerkinElmer: "Precisely"
c Pier 1 Imports: "Life More Interesting"
c Pioneer Rocketplane: "Permitting Travel to Space, Travel in Space, and Travel Through Space"
c Plantronics: "Sound Innovation"
c Porsche: "There Is No Substitute"
c PricewaterhouseCoopers: "Excellence, Teamwork and Leadership"
c Principal Financial Group: "We'll Give You an Edge"
c Procter & Gamble: "Touching Lives, Improving Life"
c Prudential Financial: "Growing and Protecting Your Wealth"
c Qwest: "Spirit of Service"
c Renault: "Créateur d͛Automobiles"
c Rite Aid: "With Us, It's Personal:
c Rolls-Royce: "Trusted to Deliver Excellence"
c Sherwin-Williams: "Cover the Earth"
c Silicon Graphics: "The Source of Innovation and Discovery"
c Spencer Gifts: "Life's A Party! We're Makin' It Fun."
c Sprint Nextel Corporation: "Yes you can"
c Staples: "That Was Easy"
c Symbol Technologies: "The Enterprise Mobility Company"
c Target Corporation: "Expect More. Pay Less."
c The Home Depot: "You Can Do It. We Can Help."
c 

 ": "Custom Fabrication for Interplanetary Living"
c Time Warner Cable: "The Power of You"
c Toshiba: "Committed to People, Committed to the Future."
c : "Oh What a Feeling"
c United Parcel Service: "What Can Brown Do for You?"
c United States Postal Service: "Fly Like An Eagle"
c ¦ü: "Until Every One Comes Home..."
c VeriSign: "Where It All Comes Together"
c Verizon" Make Progress Every Day"
c *

Î 

: "Veterans Way Bicycles, Making It Happen"
c *


 
1: "Where Movies Live"

c Vodafone: "Make the Most of Now"
c Volkswagen: "Aus Liebe zum Automobil," which being translated, is, "Out of love to
automobiles." (thx to Kirtland S.)
c Wachovia: "Uncommon Wisdom"
c Wegmans Food Markets: "Every Day You Get Our Best!"
c Weight Watchers: "Watch Yourself Change:
c Wendy's : "Do What Tastes Right"
c Wyse: "Global Leader in Thin Computing"
c Íerox: "The Document Company"
#1 World #2 Coca-Cola #3 Puma #4 Nike #5 MTV
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#191 Hewlett- #192 Leica #193 Tag Heuer #194 Chicago #195 Peavey
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#216 Nederlandse #217 Chupa #218 Verisign #219 Pioneer #220 Lay's
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#246 Yves Saint #247 Chevrolet #248 Burger #249 Logitech #250 Intel
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#266 Beijing #267 Dr. Pepper #268 Hoekloos #269 Kink FM #270 Foot
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#271 After Eight #272 Compaq #273 Dixi - Rent #274 Vancouver #275 Animal
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#736 PWN #737 Crowne #738 Ziggo #739 Sphinx #740 Grupo
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