This document is a consumer behavior assignment submitted by 5 students - Ali Raza Shah, Abbas Tirmizi, Ebaad Ahmed, Saad-ul-Islam, and Saifullah. It addresses topics like sexual appeal as a stimulus, principles of figure-ground, continuity and closure, the Zeigarnik and Restorff effects, and types of advertisements like those with fantasy themes, for low-involvement products, and high-involvement products like universities and real estate. The students analyze different ads and stimuli to understand consumer behavior.
This document is a consumer behavior assignment submitted by 5 students - Ali Raza Shah, Abbas Tirmizi, Ebaad Ahmed, Saad-ul-Islam, and Saifullah. It addresses topics like sexual appeal as a stimulus, principles of figure-ground, continuity and closure, the Zeigarnik and Restorff effects, and types of advertisements like those with fantasy themes, for low-involvement products, and high-involvement products like universities and real estate. The students analyze different ads and stimuli to understand consumer behavior.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
This document is a consumer behavior assignment submitted by 5 students - Ali Raza Shah, Abbas Tirmizi, Ebaad Ahmed, Saad-ul-Islam, and Saifullah. It addresses topics like sexual appeal as a stimulus, principles of figure-ground, continuity and closure, the Zeigarnik and Restorff effects, and types of advertisements like those with fantasy themes, for low-involvement products, and high-involvement products like universities and real estate. The students analyze different ads and stimuli to understand consumer behavior.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd