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ET Elegant Team Development Ltd.

INTEGRATION OF MERCHANDISING
MANAGEMENT
OF
ELEGANT TEAM DEVELOPMENT LIMITED.

Sheikh Md. Rasel


BBA and MBA
Islamic University, Kushtia
Bangladesh.

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ET Elegant Team Development Ltd. 1

TABLE OF CONTENTS

SL No Name of Contents Page No


Declaration
Certificate(Supervisor)
Certificate (Company)
Acknowledgement
Preface
CHAPTER ONE-BODY OF THE STUDY
1.1 Introduction
1.2 Background of the study
1.3 Objective of the study
1.4 Methodology of the study
1.5 Limitation of the study
CHAPTER TWO- OVER VIEW OF ELEGANT TEAM
DEVELOPMENT
2.1 Brief Descriptions of Elegant Team Development(ETD)
2.2 Address
2.3 Investment type
2.4 Export products categories
2.5 Company nature
2.6 Bank reference
2.7 Organizational chart
2.8 Quality control process
2.9 Main Buyer
2.10 Requirement policies
2.11 Training facilities
2.12 Description of the environment policy
2,13 Organization’s with whom the business is available
CHAPTER THREE- DIFFERENT FUNCTIONAL
DEPARTMENT OF THE COMPANY
3.1 Introduction
3.2 Different department
3.2(A) Quality control dept.
3.2(B) Accounts dept.
3.2(C) Commercial dept
3.2(D) Merchandising dept
3.2(E) IT infrastructure

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CHAPTER FOUR- A SPECIFIC DEPARTMENT THAT I


CONCERNED FOR STUDY

Introduction
4.1 Merchandising is a data bus between buyer and seller
4.2 Chronological processes of merchandising
4.3 Sequences of sample
4.4 First pattern
4.5 Second pattern
4.6 Counter sample
4.7 Sales man sample
4.8 Photo sample
4.9 Approval sample
4.10 Size set
4.11 Mock up
4.12 Pre-Production sample
4.13 Production sample
4.4 Shipping sample
4.15 Swatch
4.16 Trims
4.17 Communication in International Business
4.18 The information normally get about an order
419 How a merchandiser meet buyers requirements
4.20 Methods of purchasing raw materials
4.21 Procedures of imported goods
4.22 How dose the accepted order is passed on the floor
4.23 How a merchandiser track his/her production.
4.24 Conclusions
CHAPTER FIVE- SUMMARY AND
RECOMENDATION
5.1 Some problems of Merchandising Dept.
5.2 Recommendation
5.3 Conclusion
BIBLIOGRAPHY

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CHAPTER-ONE

1.1 INTRODUCTION:

In Bangladesh, the future of garment industries is brighter in the era of


globalization. Ultra modern technology are being used in the woven and knit
garment industries in the outside world other than Bangladesh. To survive in the
free market of the world, we have to use world standard latest technology in our
ready made garment sector.

The report will mainly focus on the appraisal of “Merchandising


department” at Elegant team Development Ltd. Dhaka. The proposed study will
cover the appraisal, practice, procedures and techniques followed by the
merchandising department in the preparation of order to shipment in Elegant
team Development Ltd

Bangladesh is an under developing country. The development and


progress of the country largely depends on Export performance. In case of
Bangladesh, among the Export Sectors, the ready-made garments (RMG) are
the main earning source of foreign currency. In the garment and Textile
industry, merchandisers have been playing a vital role for the execution of
export orders. There are large numbers of merchandising personnel who are
working in the garment and textile sector.

1.2 BACKGROUND OF THE STUDY:

In the without the practical knowledge , theoretical knowledge is valueless.


From this point of philosophy department of Management of Islamic

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University, Kushtia has introduced an internship program with a view to


achieve practical knowledge associate with the different fields of business. So
after academic education this internship program was great opportunity for me
to see the real business world, acquire practical knowledge and to be a smarter
world business professional. For this reason to do my internship in Elegant
Team Development Limited (ETD) a Buying House I communicate with the
country manager with a forwarding letter that was issued by the department of
Management of Islamic University, Kushtia and with my curriculum vita. I am
very much grateful to the authority of ETD for giving me the opportunity of
doing my internship in this organization under the supervision of Mr. Mashkur
Alam Senior Merchandiser of Elegant Team Development Limited (ETD) of
Bangladesh.

1.3 OBJECTIVES OF THIS STUDY:

The main objectives of this study are scrutinize the Merchandising


Department of. Elegant Team Development Limited. Academic knowledge is
not perfect, practical knowledge is essential with it. The objectives of the study
are to gather knowledge through practical work. It will fulfill the experience
through theoretically as well as practically.
• To work in reputed company.
• To define and evaluate the Merchandising Dept.
• To observe the effectiveness of Merchandising Dept.
• To get the additional knowledge in different sectors about the organization.
• To identify the problems of the Merchandising dept.
• To interchange opinions of the officials regarding their organization
• To know the economic condition of Bangladesh through Elegant Team
Development Limited (ETD) of Bangladesh

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• To know the condition of the exporting organizations (specially garments


related) of Bangladesh
• To know the operational procedures of Elegant Team Development as a
Buying House.

1.4 METHODOLOGY OF THE STUDY:

This is a descriptive type of research that has undertaken insights and


understanding about overall operation of Elegant Team Development Ltd. in
Bangladesh. This report is prepared on the basis of primary and secondary
sources. The relevant information was collected through direct interview of the
personnel engaged in various department of Elegant Team Development Ltd.
The secondary information was collected from different past files, which were
collected from personal visit of the company files.

a. Primary sources
Direct conversation Official records
Observation of various organizational procedure
Expert opinion

b. Secondary sources
Relevant papers and different books and publications.
Manual of different departments.

1.5 LIMITATIONS OF THE STUDY:

The main limitations of the study are as follows:

• Due to the shortage of time I could not get at depth knowledge of the
Merchandising operation and implementation practices in the company, as
the period for which I was assigned to work as a merchandiser was very
short.

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• The merchandisers of the company are always busy, so they could not
provide every information timely.
• Sufficient records, facts and figures are not available. These constraints
narrowed the scope of the real analysis.
• There is no special training department for study.
• At lest six months required for completion of the final report but I have
given only three months. So to acquire a vast knowledge it is the most
important limitation to me.

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CHAPTER-TWO

OVERVIEW OF ELEGANT TEAM DEVELOPMENT LIMITED

2.1 BRIEF DESCRIPTION OF ELEGANT TEAM DEVELOPMENT


LIMITED (ETD):

Elegant Team Development Limited is a name in the Buying House sector


of the country widely known to the exporters of readymade woven and
knight wear garments.
Bangladesh liaison office is located at, House no-16, Road no-32, Gulshan
Model Town, Gulshan -1, Dhaka-1212 Bangladesh in the VIP area of the
capital. The organization has emerged in the export market in early 2000,
since then it has been exported quality garments with entire satisfaction of
global market like U.S.A, Canada, Germany, France, Italy, Belgium,
Britain, Sweden, Denmark, Netherlands, Switzerland, Mexico, Austria and
many others country of Europe. To ensure high level of quality, the
organization is equipped with modern machineries and highly qualified
Local and Foreign employers and experts. A team of well groomed
technical and non technical personnel’s are working round the clock to
ensure the high level of quality, timeliness and cost effective export, thus
ensuring the best possible quality price. To keep up with the customer’s
ever changing choice of garments qualified technicians in the Research
and Development department, who are working meticulously to comply
with the choice of customers garment in time

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2.2 ADDRESS:
Head Office
Elegant Team Development Limited
Unit 1-15, Block B, 9th Floor, Hoplite Industrial Centre,
3-5 Wang Tai Road, Kowloon Bay, Hong Kong
Tel : (852) 2173 2288(Main)
Fax : (852) 2370 2079

Liaison Office of Bangladesh


Elegant Team Development Limited
House 16, Road 32, Gulshan Model Town
Gulshan-1, Dhaka-1212, Bangladesh
Tel: +880 2 8858857, 8811278
Fax: +880 2 9886607
E-mail: elegantteam@elegant-team.com
URL-http:// www.elegant-team.com

2.3 INVESTMENT TYPE:

100% Foreign Investment. Managing Director of the organization is the


only investor of it. He is a German.

2.4 EXPORT PRODUCT CATEGORIES:

A. Woven
i. Shirt
ii. Trouser
iii. Overall
iv. Jacket

B. KNIT
i. Knitted T-Shirt
ii. Knitted Polo Shirt, Polo Pique
iii. Knitted Legging
iv. Knitted Sweat Shirt
v. Nightwear
vi. Knitted Boy’s and Girls Under Pants

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vii. Knitted Shock & Shock in


viii. Knitted Women Jacket, Blazer including sky suit
ix. Silk women’s Blouse’s pullover
x. Silk Unisex Blouse’s pullover
xi. Children Swim wear

2.5 COMPANY NATURE:

100% garments export oriented buying house. It receives the buyer


order and place it factory. From receiving the inquiry of the buyer and
contracting the factory to shipment the product to the buyer all activities
have done it.

2.6 BANK REFERNCE:

a. INLAND:

• NCC BANK LTD


• EXPORT IMPORT BANK LTD
• STANDARD CHARTERD BANK LTD
• ISLAMI BANK BD. LTD

b. FOREIGN:

• DEUTSCHE BANK (GERMANY)


• DZ BANK
• FRANKFURT AM MAIN
(STUTTGART, GERMANY)

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2.7 ORGANIZATIONAL CHART:

Managing
Director

General Manager
Merchandising

Account & Admin Quality Assurance


Merchandiser Manager Manager

Asst. Ass Asst.


Mer. Mer. Mer. Q.C Q.C Q.C

2.8 Q. C. PROCESS:

a. PREPRODUCTION SAMPLE TEST

1. Yarn Evenness.
2. Measurement check on each size.
3. Weight.
4. Hand feel.
5. Shrinkage.
6. Color fastness test.

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b. FROM PRODUCTION
1. Color matching of yarn.
2. Knitted fabric inspection on pieces.
3. Lamp inspection on every piece.
4. 3rd inspection after Iron.
5. 4th inspection for measurement before Polybag.
6. Packing & Final audit

2.9 MAIN BUYER:


# Basewear Fashion GmbH
ABC STR-47,
20354, Hamburg,
Germany. Phone: 0049-040-808150

# Greystone Textilhandelsges GmbH


Aspelohe 27C,
22848, Norderstedt,
Germany. Phone: 0049-040-53431042

# Le-go Bekleidungswerke GmbH


Am Wiesengrund 20,
95032 Hof, Postfach 3240, 95004, Hof, Germany.

# Gebr. Huber & Co.


Austra Be 28,

72459, Albstadt, Germany.


Phone : 0049-7431-959761

# Brands Corporate Wear GmbH & Co.


Ohepark 1,
21224 Rosengarten
Germany. Phone : + 49(0) 4108-4177-11

# Hebestreit Garments International GmbH


Karlsbader Str.10,
D-90759 Langenzenn,
Germany. Phone : + 49 09101-608111

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# Jack Wolfskin
Ausrustung Fur Draussen GmbH & Co KGaA
Limburger StraBe 38-40
65510 Idstein ,Phone + 49(0) 6126954-374 , Fax 49 (0) 6126 954 -179

# POINT ZERO
Canada

# AMBER ENDURABLE
Canada

# AMBER ENDURABLE
Canada

# ENIGMA
Spain

# ENIGMA
Spain

# EROSKI
Spain

2.10 REQUIREMENT POLICY OF THE EMPLOYEE:

• The company recruits new employee & executive by giving


advertisement on Daily Newspaper, Poster or any other system.
• Applicant must give his/her passport size photograph and Bio data.
• The company never shows any side policies behave.
• Child labors not permit for work (The workers must 18 above years old).
• The company always follows the Industrial Law for joining new
employee/worker.

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2.11 TRAINNING FACILITIES:

There is no specific training department for employees and executive.


Recently the authority has taken an initiative step to introduce the training
department.

2.12 DESCRIPTION OF THE ENVIRONMENT:

• Here environment is very comfortable. In office, temperature is not more


than 25` C.
• The overall environmental conditions of this office are so fine.
• The safety condition of this office is a good enough.
• It provides medical service for employees and workers.

2.13 FACTORY WITH WHOM THE BUSINESS IS AVAILABLE:

Name Of The Factory & Type Telephone/Fax/E-Mail Contact


Address Person
Anika Apparels (Pvt.) Ltd. Tel: 8019510 /9130009 /9112224 / Mr.Salam
367/1,Senpara Parbata (3rd flr), Woven Fax: 8022775 0189-228155
Mirpur-10,Dhaka-1216. E-mail: anikagmt@bdonline.com

Amex Knitting & Dyeing Ltd. Tel: 7415135 Mr.Mamun


Plot-19,Road-13, Fax: 7415407 0173-019086
RAJUK Shampur, Knit E-Mail: amexkdil@desktopit.com
Kadamtali Industrial Area, amexkdil@citechco.net
Dhaka-1204.

Amena (pvt) Limited Tel: 8914606/8916123 Mr.Monsur (MD)


Abdul Latif Market,Sector-5, Fax: 8921943 0171-698054
Ahalia,Uttara,Dhaka E-Mail: amenapvtltd@gmail.com Mr.Billal
Woven 0187-051744
Antim Knitting Tel: 7419839/7419840 Mr.Manjurul GM
Rupshi, Rupgonj, Knit Fax: 72588362 01714041250
Narayangonj E-Mail: antim@dekk0.net.bd Mr. Khorshed
0152405844
Aziz Group Tel: 8829161 / 9898068
240 Tejgoan 1/A Knit Fax: 9881481

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Dhaka -1208 E-Mail : Khusi1@dhaka.net


Bangladesh
B.H.I.S Apparels Ltd. Tel: 9800758/9800907 Md. Shamim
671,(1st & 2nd floor),Datta Para, Fax: 9801386 0152442709
Hossain Market,Tongi,Gazipur. Woven E-Mail: bhis@citechco.net Mr.Hanif (Dir)
Tel: 8850713 / 9861944 (Head
Office)

B. Brothers Group Tel: 9352360/ 8352407/8356475 Sumon Hamid


67,Khilgaon Chowdhuripara Fax: 8313568 (Exc. Director)
D.I.T.Road, ,Dhaka -1219. Woven E-Mail: sumon@bbrothergroup.net 0189241069
Mr. Jahid
CA Knitwear Ltd. Tel: 8011865/9007096/9008752 Mr.Jamal
142, Senanibas Road, Knit Fax: 8015016 (Director)
Section-12,Mirpur,Dhaka-1221. E-Mail: caknit@bdonline.com 0171-548931
Classic Shirts Limited Tel: 8816368/8816369/8817706 Mr.Gautam(GM)
Ka-76,Joar Shahara Bazar, Woven Fax: 8817707 0171-182155
Dhaka Cantt. Dhaka-1229 E-Mail: classic@gononet.com Mr.Bari
0172-178582
Mr. Ahasan :
0171153178
(Factory)
CN Knitwear’s Limited Tel:9359528 / 935936 Md. Shamim
123,New Kakrail Road Woven Fax: 9359707 0152442709
Kakrail ,Dhaka E-Mail : cnknit@dhaka.net
Crystal Wears Ltd. Tel: 9008533/9012979 Mr.Sultan
Safura Khatun Market Fax: 9008533 Ahmed
(4th & 5th floor) Mirpur-12, Knit E-Mail: crystal01@agnionline.com (MD)
Dhaka-1216. 011-803095
Mr.Rafiq
Chowdhury Knitwear Ltd. Tel : 062862205 Mr. Tariq
Basic Industrial Estate Fax : 062862779 0171-114346
Norosingdi Knit E-Mail : ckl@bangla.net Mr. Sujon
01711670493

Chowdhury Head Office Tel: 9661120 / 9660441 /9665232 Mr. Tariq


13/a West End street, Central Fax : 9674059 0171-114346
Road, Dhanmondi , Knit Mr. Sujon
Dhaka -1205 01711670493

Fakir Knitwears Ltd. Tel: 7611379/7611380 Mr.Hasan


Kayempur,Fatullah,Narayanganj Fax: 7634611 0172-220505
Knit E-Mail: hasan@fakirgroup.com 0191-361747
Mr.Anis

Fakir Apparels Ltd. Tel: 7601300 /7601684 / 7601685 Mr. Debasish

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142-145A,BASCIC I/A Fax : 7601301 (GM)


Enayetpur ,Fatullah Knit E-Mail : fakirapp@fakirgroup.com 01713- 000865
Narayangonj
debasish@fakirapparels.com
Feroja Fashion Wear Ltd. Tel: 8022316 / 90122895 Mr. Mintu
79,Commercial Bhaban Fax: 9012895
Chiriakhana Road Knit E – Mail :
Block-A, Section -2 fashionwear@yahoo.com
Mirpur, Dhaka -1216
Garib & Garib Sweater Woven
Vogra,Gazipur Sadar,Gazipur Tel: 9257048/9252746 Mr.Biplob
Fax: 9257049 0174-036805
E-Mail: nazgarib@bijoy.net

IFS Texwear (Pvt.) Ltd. Tel: 7608687 Mr.Shamim


Mujib Market,Mizmizee, Fax: 7608002 (MD)
Shiddirgonj,Narayangonj,Dhaka Knit E-Mail: ifstex@agnionline.com 0171-568505

Impressive Apparels /Pacific Tel: 8812669/ 8817882 /8855523 Mr.Kajol


House -5,Road -3,Gulshan -1 Fax : 8817883 01714030747
Dhaka -121 E- Mail: pacific@citech-bd.com Sumon
Woven Tel: 8356051 / 8321577
Kex International Co.Ltd. Tel: 9297781 Mr.Monjur
Jorun, Konabari Fax: 9297782 01714088169
Gazipur Sadar Woven

Kex International Co.Ltd Tel: 8825623 /8824539/8811872/ Mr.Monjur


House# 91,Road # 03, Block – Woven 9881878-9 01714088169
F, Fax: 8823983
Bonani, Dhaka 1213 E-Mail : Kex@kexbd.com
Karnafuli Fabrics Limited Tel: 8620750/Pabx- Mr.Rumi
70,Green Road,Dhaka-1205. 9663237/8614910/ (Director)
8629259-Ex-115 0189-260645
Knit Fax: 8615928 Mr. Sohel
E-Mail: newtexbd@dhaka.net 0152966538
npl@progetelbd.net

Lithe Apparels Ltd. Tel: 7161288 -9 Mr.Munir


Apparels 21 Ltd. Fax: 7608998 01713043117
Asian Highway,Shanarpar, Knit E-Mail: lithe@bol-online.com Mr. Mohiuddin
Shiddergonj,Narayangonj 01711563231

Mehadi Apparels Ltd. Tel: 8018467/9002840 Mr.Reza (MD)


27,Senpara Parbota,Mirpur, Woven Fax: 8012870 0189-218124
Dhaka-1216 E-Mail: sneha@bdonline.com Mr. Nazibur
0152357493

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M K Fashion Ltd. Tel: 8010814/8010495/8019592 Mr. Zakir MD


Plot # 1-5/2, Road #7 , Fax: 8018338 01711593618
Section # 7,Pallabi , Mirpur Knit E-Mail: mkfash@dhaka.net Mr. Jaglul
Dhaka -1216. 01716036983
Mim Sweater Tel: 9554921/7169591 M.Habib
Bashan Sarak Bazar Fax: 7168650 Director
Bogra ,Gazipur,Bangladesh Knit E-Mail: msi-info@1postbox.com 01713014273
Factory: 9256852-3 Mr .Green
0152449046

Muazuddin Textile Ltd Tel: 9891363 /8855173 Mr Wahab


Head office #459 2nd Flr Knit Fax: 8815330 Mr. Babul
# New DOHS Mohakhali E- Mail : 01713030039
Dhaka muzuddin@worldnetbd.net

Mohamamadi Group Tel: 9562681-2 Mr. Tutul


H/o 93 Motijhil C/A Fax: 9562687 0187044589
Dhaka -1000 Woven E-Mail: tutul@mohammadigroup- Mr. Rahman
hr.com
Factory: 9562687

N.A.Z Bangladesh Ltd. Tel: 9289054 – 6 Mr.Rouf


5,Bishu KuriBari, Fax: 9289053 0178-200516
Mirzapur,Gazipur Knit E-Mail: rouf@nazbd.com Mr.Iftekhar
0173-013960

N.A.Z Head Office Tel: 9861831 / 9860445 / 8854101 Mr. Sammi


House# 4,Road #6 Baridhara Fax : 9889078 01713-010285
Dhaka -1212 Woven E-Mail : nasir@nazbd.com

Ocean & Design (BD) Ltd. Tel: 7701886 – 9 Mr.Shourabh


Zamgara,Savar,Dhaka. Woven Fax: 7701890
E-Mail: info@ondbd.com

Impressive Apparels Tel: 8812669/8817882 Mr.Kajol


House-5,Road-3,Gulshan-1, Fax: 8817883 0174-030747
Dhaka-1212 Woven E-Mail: pacific1@citech-bd.com

Prince High Design Ltd. Woven Tel: Mr.Latif


31,D.I.T. Road , 9356349(F)/8356240/8356638(HO) (Chairman)
Malibagh Chowdhury Para , Fax: 8319579 0171-564894
(6th Floor),Dhaka-1219 E-Mail: princehd@agnionline.net

Tel: 8821593 /8810284 Mr. Firoz


Pioneer Casual Wear Ltd. Fax: 8823980 01711686146

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Shamsuddin Mansion Woven E-Mail : holywood@bangla.net 0156340291


41,Gulshan North C/A Mr.Raju
Dhaka -1212 0189954041
Tel :8129884 /8117302
Bright ways International Fax : 8117302 Mr. Milon
(Com)

Ruma Garments Wear Ltd.


Shimanta Plaza, Woven Tel: 9011814/8051788 Mr.Shahin
26/D,Main Road-3, Fax: 8015084 01711-930487
Section-11, Mirpur, Dhaka- E-Mail: rumagmts@siriusbd.com Habib
1221. 0187048450
Mr. Parvez
01716032569

Ring Shine Textiles Limited Tel: 7701388 Mr.Mizan


Plot-224-260,Extension Area, Sweater Fax: 7701151/7701336 0171-401036
DEPZ,Ganakbari,Savar,Dhaka. E-Mail: sweater@ringshine.com Mr. Probir
01713039569
Surma Apparels Ltd.
Shifa Apparels Ltd. Tel: 9007644/9002356 Mr.Arup
04,Darus Salam Road, Fax: 9009860 0172-687169
Misco Super Market,Mirpur-1, Woven E-Mail: arup_surma@accesstel.net Ms.Lira
Dhaka-1216. Head Office : 7701896/7701907 Mr. Kaium
9884422

Sajib Fashion Wear Ltd. Tel: 7410736/7412139/7412498 Mr.Fazlul Huq


Plot No-33/A/13/1, Fax: 7410714 (MD)
Satish Sarker Road,Gandaria, E-Mail: ahmedgroup@dhaka.net 0171-563161
Dhaka-1204. Woven Tel : 8817360 (Head Office) Mr. Masud
Mr. Rubel
01711-445857
Swan Garment Ltd. Tel : 8911962/8918649 /8919199 Mr. Mizan
Plot No- 258, 193 Woven /8918732 01715004534
Mollartek , Ashkona, Fax: 8911627 /8918838 Mr. Jahir
Uttara Dhaka -1230 E-Mail: Saleque@swan- g.com
Sark Knitwear Ltd.
37-38 Green Road,Dhaka-1205 Tel:8618550/9676319 Khashru
Woven Fax:862103 01711581889
E-Mail: Kashru am@yahoo.com Mr. Rana MD
01711531098
S.Suhi Industrial Park Ltd. Knit / Tel: 7701906-8 Mr. Delwar –A-
Zamgora ,Savar, Dhaka Sweater Fax :27701895-6 Chowdhury
E-mail: Zaman_sweater (director)
@shifassuhi.com Mr. Faruque
01713060317

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Shamsul Alamin Fabrics Ltd. Knit Tel: 9567838/9567836-37/9567840 Mr.Kajol (MD)


Alamin Center,25/A Fax: 9564512 0171-525987
Dilkhusha C/A (13th floor) E-Mail: safl@sagbd.com Mr. Nayar
Dhaka-1000.
Taj Knitting Industries Ltd. Tel: 9293472-3 Mr.Solaiman
Kunia,Joydevpur,Gazipur Knit Fax: 9291371 0191-392658
E-Mail: tki@bdcom.com Mr. Kader
01711116689
YK Sweater Ltd. Tel: 9289652 Mr.Monjur
Jorun,Konabari,Gazipur-1701. Fax: 8823983 0176-652702
E-Mail: monjur@kexbd.com
Sweater

Voyager Group Tel : 9332876 /9321537/9351524 Mr. Pintu


Woven Fax 0152346261
E-Mail : Mr. Mahabub
Windy Group / Tanaj Tel: 8816334 /9813768 / Mesbah Uddin
216 Shamim Complex Woven 9813769 /9814070 Khan (MD)
Satish Road Fax : 9814069
Gazipur, Tongi E- Mail:
mesbah_khan@windygroupbd.net
Dhaka Dying Home Tel: 9558131-2 / 9551408 / Mr. Anam
( For bed sheet ) Textile 9800178 -9
Fax:
E-mail:
Appex Home Tel : 9555363 / 9562004 / 9557350 Mr.Mahbub
( For bed sheet ) Textile Fax: 9556487
Factory E-mail: apexmail@apex-tg.net
East Chandura,Safipur
Gazipur Ph. 0682251162
Litun Fabrics Ltd. Home Tel : 9889438 Mr. Liakot
( For bed sheet ) Textile Fax : 9889438 01711548303
19, kamal ataturk Avenue, E-Mail Fashion@dtchltd.com
Priyo Prangon, Suit # 6/12
Banani , Dhaka 1213
All Tex Home Tel : 9569192 / 9566084 Mr.Shibley
( For bed sheet ) Textile Fax : 9565569 01711-530156
E-Mail : Shibley@alltexbd.com

Zaber & Zuber Home Tel : 9801109 / 9801146 Mr.Mustaq


( For bed sheet ) Textile 0189-412422

Faria knit Mr.Munir


01713062605

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ET Elegant Team Development Ltd. 19

CHAPTER -THREE

DIFFERENT FUNCTIONAL DEPARTMENT OF ELEGANT


TEAM DEVELOPMENT AND THEIR ACTIVITIES:

3.1 INTRODUCTION:

Elegant Team Development Limited is a 100% garment export oriented


Buying House It takes place an important role in earning foreign currency. To
fulfill the organizations mission the whole organization are classified in
different department. The specific department is responsible for their works that
are assigned to them.

3.2 DIFFERENT DEPARTMENT:

• Quality Control Department.


• Accounts Department.
• Commercial Department.
• Merchandising Department.
• Marketing Department.

3.2 (A) QUALITY CONTROL DEPARTMENT:

This department always cares on quality. This dept. control by the Q.C.
Managers. They verify the quality as the buyer indicates their order. They audit
all the process, pre-production to packing & final audit. Q.C. process is
indicated previous.

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ET Elegant Team Development Ltd. 20

3.2 (B) ACCOUNTS DEPARTMENT:


All the accounts of the organization are controlled by the accounts &
Administration department. Accountant record all the accounts, calculate profits
or losses, prepared financial report.

3.2 (C) COMMERCIAL DEPARTMENT:

Total transportation activities, i.e. import- export, L/C open, or any other
Banking activities performed by Commercial department. Commercial
Managers cover all the activities.

3.2 (D) MERCHANDISING DEPARTMENT:

This department is very important for every garment industries and


garment related buying house. Merchandiser is a Data Bus between Buyer and
sellers. Merchandising department perform the activities from collecting order
to reaches the product on buyer. This department is responsible for providing all
the raw materials needed for all kinds of garments products.

3.2 (E) I .T INFRASTRUCTURE

Installed:
1 Pentium IV “Server” PC, running
- Windows XP Pro
- Winproxy
- Office XP SBE
- Norton Antivirus
- Adobe Acrobat Reader
- Windows ICS for sharing of the Internet connection

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ET Elegant Team Development Ltd. 21

15 Brand hp personal computers


- Windows XP Pro
- Norton Antivirus
- Office XP SBE
- Adobe Acrobat Reader
HP DeskJet 9300, connected to the Server
HP ScanJet 5550c, connected to the Server
HP LaserJet 2300n, directly connected to the Network

The Server has a dedicated Internet Line, (DSL, 64k downstream, 32K
upstream). Access is provided by Grameen Internet. The settings are:
IP: 203.191.32.86
Subnet mask: 255.255.255.0
Def. gateway: 203.191.32.3
DNS 1: 203.191.33.5
DNS 2: 203.191.33.8
The internet access is by default fire walled with the standard Win XP firewall.
Phone access is provided by a “Panasonic 308 EASA Phone” appliance. Right
now, there are 9 phones attached, three more are needed. A problem is that
there are only three outside lines, which cannot be expanded easily.
IT support and maintenance is handled by Technics Computers.

General suggestions:
• All of the PC’s need to have the recent Windows and Office updates
installed.
• The network switch is a 8-port model, which should be switched to one
with 16, maybe even 24 ports to accommodate visitors and future
workstations

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ET Elegant Team Development Ltd. 22

• The Internet Firewall (currently the one which is build-in with Windows
XP) is not very secure, nor configurable. I highly recommend buying a
hardware firewall and router that also provides a VPN connection to the
Germany office.
• Further the bandwidth should be upgraded to at least 128k downstream,
better would be 256k.
• The LAN port at the “visitor desk” (Currently with no desk. The port is at
the wall of one of the sample rooms) is inactive. It seems to be connected
to the switch but either the cable is faulty, or it is not connected properly.
• The internet connection via Grameen Internet is not reliable. I’ve been
assured by Mr. Sarkar of Technics Computers that we will regrettably
have to live with this, as Grameen is at the moment the most reliable
provider in Dhaka at all. Thus the bandwidth is not secure, and the
connection can fail at any moment. A solution would be to use a slightly
more stable dial-in access as backup. The suggested hardware router
should incorporate this functionality. Still I recommend to always
keeping in mind for future workflows that internet access may not work
at any given time.
• Email is currently handled by Grameen Internet too. Their email server is
not fire walled, and also a so-called “open relay” server, which means
that it will blocked by other email servers.
• More telephones can apparently be added easily. Technics Computer
should be asked if they can provide the service to connect them.
• Currently there is no backup implemented. There is a CD-writer in the
server, which could be used for this. As the documents folder alone
exceeds 1 GB of data, a tape backup would be more convenient.
Support and Maintenance: Currently handled by Technics Computers. They
should continue with this, but in the long run, hiring an employee who is

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ET Elegant Team Development Ltd. 23

CHAPTER- FOUR

A SPECIFIC (MERCHANDISING MANAGEMEN) DEPARTMENT THAT


ASSIGNED TO ME FOR STUDY

INTRODUCTION:

The “Merchandising” is known to the persons specially involved in


garments trade. The term merchandising has been derived from the
‘merchandise”. Merchandise means buying and selling huge amounts of goods.

The term “MERCHANDISING” may be define as Person who


merchandises the goods, specifically for export purposes. Garments
merchandising means buying raw materials & accessories, producing garments,
maintaining required quality level and exporting the garments within scheduled
time.

I am working as a merchandiser in the organization. Here five


merchandisers working with different Buyer. At first the Buyer gives them a
inquiry sheet with measurement chart sketch of sample. Then they make a
development sample & send it to the Buyer. Buyer makes comments on it, it is
OK/ NOT. Then the question of price the merchandiser going to negotiate.
Sometimes they successful, sometimes they being fail. If they success they
order Yarn, Trims, & accessories. In front of their shipment time they are trying
to arrange everything as early as possible. When all items are in store then Yarn

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ET Elegant Team Development Ltd. 24

is given for 2/3 pcs of garments sample send for make size set. When size set
made then they measure it. If it is OK the Yarn provide for 100% production. In
production process the merchandiser just follow up his order, what is the
condition of his order? During that total time merchandiser inform his Buyer
what is the condition of his product. In our 90 days working period I have also
follow up five whole worth order.

4.1 MERCHANDISER IS A DATA BUS BETWEEN BUYER & SELLER

Merchandiser is he/she who builds up relationship with the buyer and


acts as a Seller. He plays a vital role in an organization in a sense that he bears
more responsibility than other in regards to execution of an order. The
responsibilities which he bears on the job are as follows:
• He represents as a buyer to the Factory.
• He represents as a seller to the buyers.
• He inspects Quality as a buyer (from the Buyer’s point of view).
• He negotiates a price for the sellers.
• He looks at the deal from seller’s point of view.
• He looks into the business to flourish more in the future.
• He tries to offer the deal more competitive without compromising the
Quality.
• His object is to satisfy the buyers to progress more of the future
business.
• His aim is to impress the buyers by means of:
1. Right products
2. Right Quality
3. Right Quantities
4. Right Time
5. Undamaged condition

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ET Elegant Team Development Ltd. 25

4.2 MERCHANDISING CHRONOLOGICAL PROCESSES:

A. Salesman Samples, Counter Samples, Approval Samples, Photo


Samples, Preproduction Samples, Production Samples, Shipping
Samples.

B. Swatch and Trims, Trim’s related Affairs, Communication in


international Business.

Sample: Reference garment corresponds to


• The ARTWORK(styling) done by designer and/ or developer
• Particular PURCHASE ORDER
• Any REVISION to the style work
• CONFORM with any specific requirement etc.

4.3 SEQUENCE OF SAMPLING:

Serial No. Name of Sampling


st
1 1 Pattern
2 2nd Pattern
3 Counter Sample
4 Sales Man Sample
5 PHOTO Sample
6 Approval Sample (Size Set, Mock-up)
7 Pre-production
8 Production Sample
9 Shipping Sample

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ET Elegant Team Development Ltd. 26

4.4 FIRST PATTERN

Def.: The first physical version of any garment as per the artwork done by
designer and/or developer.
HUMAN MIND > SKETCH > PAPER PATTERN > SAMPLE
Purpose : See the DESIGN work & test the FITTING
Status : Nothing specific
Material : Available
Price : Not conformed
Quantity : 1 (for customer) + 1 (for Merchandiser)
Delivery : As per URENGECY

4.5 SECOND PATTERN:

Usually designer/ developer always ask for some CHANGES to the first
pattern.
Second pattern is made as per comments.

4.6 COUNTER SAMPLE:

Where first pattern is made on designers artwork, Counter sample is to


make not on designer’s artwork, has to follow another sample given by the
merchandiser.

Purpose : See the WORKMANSHIP &Test the FACTORY


SKILL
Status : Nothing specific
Material : Available
Price : Not conformed
Quantity : 1 (for customer) + 1 (for self keeping)
Delivery : As per request

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ET Elegant Team Development Ltd. 27

4.7 SALESMAN SAMPLE:

Sample is made when PRICE is confirmed and orders are on


speculation, usually in L size in all color combinations of expected order.
Buyer arrange a meeting with its customer and record their response on
order quantity per COLOR, SIZE etc. and finally place order to their
vendor.
Purpose : Sales Meeting by Retailers, Market Appraisal,
Demand / Order
Forecast
Status : Final stage of the order confirmation
Material : Actual
Price : Confirmed
Quantity : There is MINIMUM quantity per color
combination
Delivery : Very important to MEET the delivery date.

4.8 PHOTO SAMPLE:


Samples are made with actual color and material to be worn by the models
on the event of SHOOTING for catalog.

4.9 APPROVAL SAMPLE:

In any discrete period of time, whenever it required any revision in the


sample, a new sample is made (some times mock-up is workable too) as
per new specification. It is sent to buyer for his APPROVAL of the
conformity that- the revision is done correctly.

4.10 SIZE SET:


Consists of 1 pc from Each Size for Each Color combination.

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ET Elegant Team Development Ltd. 28

4.11 MOCK UP:


Any part of the garment to make for particular purpose, not complete garment.
Sometimes it is necessary to send to the buyer any part of the garments, such as
sleeve, collar, neck etc and some accessories.

4.12 PRE-PRODUCTION SAMPLE


When material for bulk production arrived, factory makes a sample with the
actual material and sends to buyer.

4.13 PRODUCTION SAMPLE


It is a reference to the buyer that the bulk is being produced as per specification.
Buyer wants to be assured that correct material is sourced and line
workmanship confirm to the quality.

4.14 SHIPPING SAMPLE


A sample is kept from every Pre Shipping inspection to be referred, if required,
after the order has been delivered. Usually for any disputes (e.g. Claim)
shipping sample is important.

4.15 SWATCH:
Swatch is a presentation of all the materials is (Fabric & Accessories) used for
any specific style/order. Usually small piece of fabric and each piece of
accessories are attached in board paper in a systematic manner. Swatch is very
important for production line to make the correct construction of a garment and
QC department ensures it. Concerned merchandiser should confirm/approve the
swatch.

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ET Elegant Team Development Ltd. 29

4.16 TRIMS:

Trims cover all the items used in the garment except the basic fabric. There are
hundreds of items used to manufacture the garments, proper selection of trims
and its quality are very important for styling, otherwise the garment may be
rejected or returned by the customers.
Following is a part of list that covers some names of the trims:

• Zipper/Fastener
• Sewing Thread
• Main Label
• Flag Label
• Button
• Elastic
• Eyelet
• Tags
• Tag pin
• Plastic clip
• Sticker
• Hanger
• Poly bag
• Scotch tape
• Gum tape
• Photo Board
• Back Board
• Tissue
• Carton. Etc.

4.17 COMMUNICATION IN INTERNATIONAL BUSINESS:

• Telephone Conversation.
• Fax/ E-Mail
• Formal Meeting
• Lunch & Dinner

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ET Elegant Team Development Ltd. 30

4.17 THE INFORMATION NORMALLY GET ABOUT AN ORDER:


1. Factory Loading
2. Factory Capacity
3. Factory History
4. Factory Setup Details
5. Market Reputation
6. Type of Buyers Dealing

4.18 HOW A MERCHANDISER MEET BUYERS REQUIREMENTS:

1. Merchandiser detail to buyer about factory profile.


2. Merchandiser Understand the Order sheet.
3. Arrange the all component for order execution.
4. Production Tracking.
5. Timely Shipment.

4.19 METHOD OF PUERCHASING RAW MATERIALS:

Here fabric and some related accessories are the main raw materials. They are:

1. Lab-Dip
2. Approval the Lab-Dip
3. Collect price Quotation
4. Negotiation
5. P.I. Received
6. Back to Back L/C transfer
7. Delivery Chelan received

4.20 PROCEDURE OF IMPORTED GOODS:

• Procure of IRC
• Price Inquiry (Quotation )
• P.I. Received and Placing Order
• L/C Opening
• Received Shipping Advice
• Facing Customs
• Closing Transaction

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ET Elegant Team Development Ltd. 31

4.21 HOW DOES THE ACCEPTED ORDER IS PASSED ON


THE FLOOR:

1. Merchandiser searches the scope of knitting machine according


to required Gauge.
2. Make production schedule
3. Trim & Accessories Card Prepare
4. Make well finishing according to buyer requirement in case of -
• Labeling
• Zippering
• Buttoning
• Ironing
• Packaging
• Cartooning

4.22 HOW A MERCHANDISER TRACK HIS PRODUCTION IN


THE FACTORY :

1. Follow-up yarn supply in factory


2. Knitting follow-up
3. Linking follow-up
4. Accessories supply
5. Finishing follow-up
6. Ready for export

4.23 CONCLUSION:

In conclusion we can say that, the MERCHANDISING Department of


Elegant Team Development Limited give me a pleasure to learn the
Merchandising activities properly. From this department, I have learned
practical knowledge about merchandiser. A merchandiser has to perform the
activities from preliminary to end of the order.

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ET Elegant Team Development Ltd. 32

CHAPTER- FIVE
Summary and Recommendation

5.1 SOME PROBLEMS OF MERCHANDISING DEPARTMENT OF


ELEGANT TEAM DEVELOPMENT LIMITED:

It appears that merchandising management is one of the key areas of garment


sectors. But unfortunately, in Bangladesh merchandising management planning
and controlling is reported to be unsound I indicates that merchandising
management planning and controlling is extremely poor in the entire garments
buying house sectors in Bangladesh, which in turns, has adversely affected the
getting order from abroad.. In practice, I see some problems when I investigate
merchandising management system at Elegant Team development limited.

A. Lack of proper communication of different level of department

B. Failed to follow merchandising management technique like buyer attention


techniques, sampling techniques, order delivery techniques etc. For that
reason it failed sometime to determine target order quantity.
C. All the people are very helpful at Elegant team. Again some people use find
they are agree to help me but did not agree to teach. . But company
honorable Country Manager orders every one to help me. He is really
helpful to me
D. There is no specific Training and Research department in Elegant Team
development limited for internally develop employees and workers.
E. So it is very much necessary to control the discipline.

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ET Elegant Team Development Ltd. 33

5.2 RECOMMENDATION:
Though the garments sector plays a very important role to earn foreign
exchange to our country, so buying house importance is very high. A large
amount of foreign money comes from the exporting of garments product.
Elegant Team development limited is very established garments exporting
buying house. Though a large number of workers maintain their live on this
sector. So, government should take special nursing in garments sector. Some
points are given to overcome the problems of inventory management of this
sector:

A. The authority should improve their knowledge about merchandising


management.

B. They should follow appropriate merchandising management technique.

C. Most of the officer has to motive to teach every employee and researcher of
their own inspiration
.
D. Every department will communicate their problem with other department of
the company.

E. A specific department for training and research, which will provide adequate
training and research facilities for personnel for development.

F. Elegant Team development limited should follow a specific inventory


costing method, in the context of rising trend in raw materials price.

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ET Elegant Team Development Ltd. 34

5.3 CONCLUSION:

Today’s organization demands that the Merchandising management function


deliver a valuable side of earning foreign currency and take part a vital role to
communicate international business. The experienced merchandiser always
demandable in every country. It may an honorable professional for educated
persons. For developing garment sector merchandising management system will
have to focuses on modern system.

Management of merchandising is a big job and is a complex one. The result of


the study showing that there is lot of step for Elegant Team development
limited to improve their merchandising management have certain implications
for the business community as well as national merchandising planners. The
study “Merchandising Management of Elegant Team development limited
revealed that Merchandiser is most valuable human resources for the progress
of the organization. For the development of these valuable resources there are
many factors involved. To increase the productivity of an organization
effectively, efficient merchandiser will have to develop. Preparation of future
business managers should provide for the development of managerial skills
relating to merchandiser function. Colleges and universities offering business
administration curriculum would do well to evaluate their courses as they relate
to the findings of this study.

This direct study indicates the potential utility that could be derived from
undertaking more comprehensive investigations covering only merchandising
management of Elegant Team development limited. There are consequent
developments of newer knowledge can definitely contribute to increase the
efficiency of business management and this, in turn, will increase the
satisfaction of all interested buyer parties, which will be the ultimate goal of
business.

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ET Elegant Team Development Ltd. 35

BIBLIOGRAPHY

1. HOW TO BE A SMARTER GARMENT


MERCHANDISER
Conway Liu
2. WAY OF GOOD MERCHANDISER
Md. Zahidul Islam (Aoyn)
3. RESEARCH REPORT OF BGME INSTITUTE OF
"FASHIONS AND TECHNOLOGY (BIFT).

Prepared By.........Sheikh Md. Rasel