A roommate was lazy and did not help plan or pay for a party worth Rs. 5 crore that OP threw. However, on the night of the party, the roommate took credit for organizing it and enjoyed himself while OP watched in disbelief as the freeloader crashed their expensive party.
A roommate was lazy and did not help plan or pay for a party worth Rs. 5 crore that OP threw. However, on the night of the party, the roommate took credit for organizing it and enjoyed himself while OP watched in disbelief as the freeloader crashed their expensive party.
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A roommate was lazy and did not help plan or pay for a party worth Rs. 5 crore that OP threw. However, on the night of the party, the roommate took credit for organizing it and enjoyed himself while OP watched in disbelief as the freeloader crashed their expensive party.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
Lets say you throw an awesome party and invite lots of interesting people.
Now imagine that your
roomate was lazing around when you worked hard on planning this party and he refused to chip in money too. But at the night of the party your deadbeat roomie drops in and claims to be the party organiser. You watch in awe as the freebie gate crashes your party and has a blast. Now imagine that the party was worth Rs 5 crore.
Nothing official about it ambush marketing, 1996
In 1996, soft drink giant Coca Cola paid a huge sum to
become the official sponsors of the Cricket World Cup. Rival Pepsi promptly launched a massive advertising blitz based on the catchline: 'Nothing official about it'. The Pepsi campaign captured the public imagination and Coke, as official sponsors, lost out. The instance marks the most famous example of 'ambush marketing' in the history of business related to sports in India.