Professional Documents
Culture Documents
relation
Introduction
Public relation is a way of communicating with various entities like
employees, media, customers, clients, stockholders, and other
related parties. It is a formal way of sharing company information
in a well organized and effective manner. It involves informing the
related parties about topics which they are much interested in.
The information can be anything related to company's products,
policies, important matters, announcements, etc. It can even be a
subject which the media wants information on, such as
controversial topics. It helps a company to establish and maintain
relations with its customers and other public. It gives an insight
into the company and its products and services and the extent to
which the company is able to offer the same. It also shows the
spread of the company in different places and also how much a
company understands its customers and looks after building a
mutual understanding. A Company uses these different tools and
techniques to communicate with various entities and to dissolve
issues and crisis with the help of these tools and techniques.
These tools and techniques are the ways of communication for
the company with the concern public.
The tools-
1) Media relation and publicity-
Media refers collectively to all media technologies, including
the Internet, television, newspapers, and radio, which are used
for mass communications, and to the organizations which control
these technologies. Mass media play a significant role in shaping
public perceptions on a variety of important issues, both through
the information that is dispensed through them, and through the
interpretations they place upon this information. There are
various medium available for media publicity, organizations use
these medium for mass communication with the concerned public
relating to a product, policies and important matters. These
mediums are-
3) Advertising
Advertising is a major public relations tool used to
communicate with both and external publics.it has as it
primary purpose the projection of the company as a public
service institution so as to create a favorable public image.it is
an paid and non-personal form of communication through
media through an identified person.it can used by a company
to promote its project , or to create a favorable image of the
organization or to correct misconception or to secure and keep
good suppliers etc. newspapers, magazines, and radio and
television are the media of public relations advertising.
Techniques
There are four techniques used in public relation-
-Issue management system- IMS is a system that enables a
company to enables a company to influence the development
public issues, trends, or symptoms that can affect company in
long run.
WWW.BIZZLE.COM
2. WWW.WIKIPEDIA.ORG
3. PUBLIC RELATIONS