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MISSION AND VISION

STATEMENT OF
STATE BANK OF INDIA
.
PRESENTED BY:-
ASHIM GOYAL
SACHIN JOTRIWAL
YADWINDER SINGH
SBI SNAPSHOT
MISSION STATEMENT:
To retain the banks position as the premier
Indian financial services.
It also aims to be a group with world class
standards and significant global business
commitments to excellence in customer,
shareholder and employee satisfaction so as to
play a leading role in expanding and
diversifying financial services while continuing
emphasis on its development banking role.
VISION STATEMENT:
 To be a premier Indian financial services group
with global perspective, world class standard of
the efficiency and professionalism and also its
core institutional values, To retain its position in
the country as a pioneer in developing countries,
It also aims to maximize its shareholders value
through high sustained earnings per share, To
become an institution with a culture of mutual
care and commitment. It also focuses on a
pleasant working environment to have
continuous learning opportunities.
VALUES:-
 Excellence in customer service
 Profit orientation
 Belonging and commitment to bank
 Fairness in all dealings and relations
 Risk taking and innovations
 Team playing
 Learning and renewal
 Integrity
 Transparency and discipline in policies and
systems
Key Areas of Operations
 The business operations of SBI can be broadly
classified into the key income generating areas.
 Such as National Banking, International
Banking, Corporate Banking, & Treasury
operations.
Changing strategies of banks
1991 2011

•Maintaining profitability •Service quality


•Credit Portfolio •Maintaining profitability
Management •Market / customer focus
•Service Quality •Operations/systems/
•Regional Economy technology
•Cost Management / •Credit portfolio
Expense reduction management
•Declining Earnings/ more •Productivity
failures Improvement
•Investment to stay
competitive
PROBLEMS PROBLEMS … HERE THEY
COME !
 Losing Ranks
 Losing Market Share
 Perceived as “Old and Staid”.
SO WHAT WAS WRONG?

 Intense competition in the Banking Industry


 Declining market share in every category.
 Competitors inching closer
 Core Banking Solution – not so solvent with the “ole good
folks”
 It has lost its connect with the modern customer.
SO WHAT WERE THE CHANGES TO BE BROUGHT?

 Customer centric approach


 Optimizing the technology the bank used.
 Leveraging the financial , material and human capitals the
bank had to grow faster and into new areas.
 Expansion and Leadership Development
PROJECT PARIVARTAN

 Brain child of O P Bhatt.


 First ever of its kind.
 To gain support and acceptance of the change initiatives.
 Aimed at every single employee – from root to tip!
 Objective was to bring a change in the attitude and
approaches of the workforce.
 Objective was to get maximum ‘Buy in’.
 Change within a change.
‘PARIVARTAN’- WHAT WAS SO DIFFERENT TO BRAG ABOUT?

Completely
Completelystructured.
structured.

Multimedia
MultimediaBased.
Based.

Interactive.
Interactive.
Sensitizing
Sensitizingsessions.
sessions.
Learning
Learningsession
sessionon
oncustomer
customer
centricity
centricityand
andrelationship.
relationship.
Concluding
Concludingsession
sessioncalling
callingemployees
employees
totoembrace “relationship banking”.
embrace “relationship banking”.
SHOW ME THE MONEY ( RESULTS) !

‘Parivartan’
‘Parivartan’caught
caughtthethe
imagination of all AAperceptible
perceptible
imagination of all
employees. improvement
employees.People
People improvement
others
others have praiseditit
have praised (20%)
(20%)ininCustomer
Customer
asasananeye
eyeopener
openerand Service
and Serviceand
and
the best programme reorientation
the best programme
they reorientationofof
theyhave
haveattended
attendedinin employee
their employeeattitudes
attitudes
theirentire
entirecareer
career

Number
Numberofof
customer
customerservice
service
elements
elementswhere
where 20
20%%increase
increaseinin
85%
85%branch
branch customer
customer
compliance
complianceisis satisfaction
satisfaction
achieved
achievedincreased
increased
from
from33to
to14
14
CLASS 101 : HOW TO EMPOWER PEOPLE ?
Encouraging
people to develop
Best Practices
More
delegation
Employee
Suggestions made
more effective
and valuable

Empower
ment 101
Smoothen out
CBS before
implementing it
further

Involve
Employees in
making visions
and missions
NAME AND FAME

 STATE BANK OF INDIA Has Been Adjudged The Best Bank 2009
By Business India (August-2009)

 STATE BANK OF INDIA ranked as NO.1 in the ICMR Survey on


INDIA'S BEST MARKETED BANKS (August-2009)

 Mr. . Bhatt got numerous awards for his leadership and was even
nominated as “ The Indian of the Year” by CNN-IBN in 2007
SUSTAINING THIS GROWTH

Next series of Conclaves planned for the executives in 2010


•Parivartan II to be launched shortly.

•‘Antar Parivartan’for the unions/associations to achieve collaborative stands


from them.
•Corporate Banking and Mid‐corporate Banking being integrated as Wholesale
Banking.
•Revamping of the International Business operations.
•Increasing the usage of Alternate Channels (Branch banking, Internet Banking,
ATMs, Mobile Banking etc).
BRINGING IN THE NEXT CYCLE

 Next transition from Employee SBI to Citizen SBI.

 Imbibing and incorporating the new behavior and change


culture in the 25,000 new recruits including specialists and
Management Trainees from Day One .
LEADERSHIP – THE ENGINE OF THE CHANGE-MOBILE

Five Necessary Leadership Actions for Organizational Change

 Be clear why change is necessary in terms that make sense to the individuals.
 Declare an initial set of standards for measuring performance and get agreement
that people will set out to perform to those standards. Begin a practice of
checking.
 Show how it is done.
 Measure, acknowledge, reward new behavior, and be clear on the consequences.
 Work with them on improving.
THANK YOU

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