TEE Question Papers - 10

Register No.:______________ Q.P.
Code: 041MBA01
(For candidates admitted during 2004 only)
Dr G R DAMODARAN COLLEGE OF SCIENCE, COIMBATORE – 641 014.

Autonomous and affiliated to the Bharathiar University and recognized by the UGC
TERM END EXAMINATION – NOVEMBER / DECEMBER 2004

Degree : MASTER OF BUSINESS ADMINISTRATION
FIRST SEMESTER
Paper 1 : MANAGEMENT PRINCIPLES AND PRACTICES - 151A
Duration : 3 hrs. Maximum : 60 Marks

SECTION – A
Answer ALL questions (5X6=30 Marks)
1.a) Trace the highlights in historical developments of management thought.

(or)
1.b) What is ‘Global Management’? Discuss the basis of ‘Global Management’?
2.a) Define ‘Planning’. Enumerate the managerial significance of planning.

(or)
2.b) What is ‘decision making’?. What are the various types of ‘managerial
decisions’?
3.a) Distinguish between ‘departmentation’ and ‘decentralisation’. What are the bases
of ‘departmentation’?
(or)
3.b) What is global organizing? What are its salient features.
4.a) Bring out the merits and limitations of committee form of organization.
(or)
4.b) Define co-ordination. Mention the techniques required to achieve effective co-
ordination?
5.a) Define managerial control. What are the steps are required to secure efficient
managerial control?
(or)
5.b) What are the characteristics of effective control system?
SECTION – B
Answer ANY TWO questions (2x10=20 marks)
6. What are the constituents of environment interacting with business enterprises?

Discuss in detail the business and its diverse responsibilities.
7. What characteristics distinguish formal from informal organization? Bring out

their relative merits and demerits.
8. What is human motivation all about? Discuss the nature and importance of
motivation.
PTO
SECTION – C
Compulsory (10 marks)
9. A Gas lighter company manufactures and sells several types of gas-lighters which
are branded as ‘Lit Well’. The company introduced five years ago, a new type of
gas lighter and its sales increased rapidly. However, over the past two years sales
have been declining steadily even though the market for gas lighters has been
expanding. Worried by the declining sales, the company conducted a survey of
the market which yielded the following informations.
a) Several new rival companies have come up during the past five years, which
manufactures and sells almost similar gas lighters.
b)Other companies have set up their prices, lower than the prices of this company.
c) The company had initially set the price of its new brand at Rs.40, for which retailer
pays Rs.30, which was never changed.
d) The rival firms have set their prices at Rs.37.50 retailers paying Rs.25.
In view of these facts the company decided to review its cost structure to find out
whether the margin to the retailers could be and price reduced to the level of the
rival firms. The company finds that the variable costs (including raw material and
labour) stands at Rs.15 per lighter. At present the company sells 4,00,000
lighters. As to the markets prospects if the price is reduced to Rs.35, the demand
would increase by 1,50,000 and if price was reduced to Rs.32.50 the demand
would increase to 6,50,999 units. With such an increase in production, the
company could use its resources more fully. The bulk purchase of raw materials
and more efficient use of labour would both help to reduce the unit variable cost
to Rs.12.50
Questions:
Decision making….. ….Advise the company on
1. What price will help the company to recapture its market lost to the rival
firms.
2. Decide on the price to be fixed that can maximize the company’s profit.
********
Register No.:______________ Q.P.Code: 041MBA02
Dr G R DAMODARAN COLLEGE OF SCIENCE, COIMBATORE – 641 014

(Autonomous and affiliated to the Bharathiar University and recognized by the UGC)

FIRST SEMESTER
Paper 2 : ORGANISATIONAL BEHAVIOUR – 151B

SECTION – A
1.a) Explain briefly the relevance of studying organisational behaviour in current

business scenario.
(or)
1.b) Briefly discuss the trait theory of personality.
2.a) What is meant by job satisfaction? How does attitude influence on job
satisfaction?
(or)
2.b) Define reinforcement. Why is punishment considered as a negative reinforcement
under learning process.
3.a) What is meant by stress? Explain the sources of stress for an individual.
(or)
3.b) Explain Johari Window framework of analyzing interpersonal conflict.
4.a) What is meant by organizational development? Explain the concept of change

management in organizations.
(or)
4.b) Define organizational culture. Detail the important characteristics of
organizational culture.
5.a) How does information technology help in improvement of organizational

behaviour.
(or)
5.b) What is emotional intelligence How is EI implemented as a managerial tool in
modern organizations?
SECTION – B
6. Define learning. Explain the classical, operant and social cognitive approaches in
learning
7. What is meant by team building? Explain the nature and use of cross-functional
teams to improve effectiveness of teams.
8. Explain the homogeneity and heterogeneity concepts of national culture, with

reference to the challenges in modern business environment.
SECTION – C
9. Mr Harish Panjwani was a refugee when he started his small grocery business
about 40 years back. Initially, he hawked his goods door to door and soon
developed a sizeable number of steady customers. This was largely due to his
sober temperament, reliable dealings and his amiable nature. His extrovert nature
helped him to develop many friends and well wishers.
Over a period of time Mr Panjwani became a socially prominent person with good
acquaintances from many walks of life. He expanded the range of his business
activities and now he owns several shops dealing in consumer durables, dairy
products, a large medical shop and a general stores. Being of a conservative frame
of mind, he feels emotionally attached to his original grocery business and
continues to operate it with enthusiasm. His business place has even come to be
associated with a meeting venue for people of his generation to meet.
His children are grown up and the eldest one, Rajesh has just returned from
abroad after completing his MBA there. Ambitious by nature, Rajesh would like
to expand his business fast. He feels that he needs to be ‘professional’ in
approach. In his opinion, his father’s way of dealing with people is outdated.
Many a times, he feels irritated when his father’s old friends drop in at the shops
and spend time talking with him.
Rajesh feels that this type of casual come together is a waste of time. He would
prefer to be more ‘business’ like. He would like to deal with them as customers
only, serving them with precision and in a methodical manner. He has, however,
broached his inner feelings only in an indirect way to his father, and he found that
his father believes in maintaining close personal links with his customers some of
the customers have, any how started noticing the change in the way in which
Rajesh deals with them. They feel that the old ‘warmth’ of their relationship with
the senior Panjwani is some how missing and they are now less welcome at the
shops.
Questions
1. Write your opinion about the contribution of personal relationship to a business.

2. Do you agree with the approach of Rajesh? Do you have any suggestion to make?
********


Degree: MASTER OF BUSINESS ADMINISTRATION
FIRST SEMESTER
Paper 3 : MANAGERIAL ECONOMICS – 151C

SECTION – A
Answer ALL questions. (5 x 6 = 30 Marks)
1.a) Analyse the role of Managerial economist in decision making.

(or)
1.b) Analyse the factors determining price elasticity of demand.
2.a) Examine the factors influencing the supply of colour television.

(or)
2.b) Discuss economies and diseconomies of scale.
3.a) Discuss different markets.

(or)
3.b) What are the conditions to show price discrimination under monopoly market?
4.a) Why is it necessary for firms to analyse their investment proposals? What are the
methods used for search analysis?
(or)
4.b) Discuss the alternative aims of firm.
5.a) What is a business cycle? Describe its various phases.

(or)
5.b) How the knowledge on concepts of national income will be useful for taking
decisions in business?.
SECTION – B
Answer ANY TWO questions. (2 x 10 = 20 Marks)
6. ’Cost control and cost reduction have become necessary for succeeding in today’s
business scenario’ – Discuss.
7. Discuss the monetary and fiscal policies.
8. Explain cost – output relationship in the short-run.
PTO
SECTION – C
Compulsory (10Marks)
9. a) What is meant by elasticity of demand?

b) Calculate price – elasticity of demand for different years from the following data
Year Percent change in quantity percent change in price
1965 – 66 Zero +1.3

1966 – 67 - 2.2 +3.1
1967 – 68 +4.5 -1.2
1968 – 69 -7.4 +7.4
1969 – 70 +6.4 -2.4


FIRST SEMESTER
Paper 4 : FINANCIAL AND MANAGEMENT ACCOUNTING – 151D

SECTION – A
1.a) What are the basic accounting concepts? Explain their importance?
(or)
1.b) Explain with example any two methods of providing depreciation.
2.a) How common size statement are prepared?

(or)
2.b) Calculate i) Current Assets ii) Current Liability iii) Inventory when
current ratio = 2.8; Liquid ration = 1.5 and working capital = Rs.90,000/-
3.a) “A fund flow statement is a better substitute for an income statement’ – Discuss.
(or)
3.b) Find out the changes in working capital from the balance sheet given
below.
Liability 2001 2002 Assets 2001 2002

Rs. Rs. Rs. Rs.
Share capital 3,00,000 3,75,00 Machinery 70,000 1,00,000
Creditors 1,06,000 0 Stock 1,21,000 1,36,000
Profit and loss a/c 14,000 70,000 Debtors 1,81,000 1,70,000
31,000 Cash 48,000 70,000
Total 4,20,000 4,76,00 Total 4,20,000 4,76,000
0
4.a) Differentiate between cost accounting and financial accounting.

(or)
4.b) Calculate i) Margin of safety ii) Sales and iii) Variable cost from the following
figures.
Fixed cost Rs.12,000
Profit Rs. 1,000
Break even sales Rs.60,000
5.a) What is a flexible budget? How is it prepared?

(or)
5.b) Explain the relationship between budge and budgetary control?
SECTION – B
Answer ANY TWO questions (2X10=20 Marks)
6. Mr Gopal furnishes the following data relating to the manufacture of a standard

product during the month of April 2004.
Raw material consumed Rs.15,000
Direct labour charges Rs. 9,000
Machine hours worked 900
Machine hour rate Rs.5
Administrative overheads 20% on works cost
Selling overheads Rs.0.50 per unit.
Units produced 17,100
Units sold 16,000 @ Rs.4 per unit.
Prepare a cost sheet showing cost of production and profit per unit.
7. From the following balance prepare Trading, Profit and Loss account for the year
ending 31.3.1998 and a balance sheet as on that date.
Debit balance Rs. Rs.
Sundry debtors 1,500 Rent 800

Stock 5,000 Salary 2,000
Land and building 10,000 Drawings 2,000
Cash in hand 1,600 Purchases 10,000
Cash at Bank 4,000 Office expenses 2,500
Wages 3,000 Plant and Machinery 5,700
Bills receivables 2,000 Credit balance
Interest 200 Capital 25,000

Bad debts 500 Interest 600
Repairs 300 Sundry creditors 7,000
Furniture and fixtures 2,500 Sales 17,000
Bills payable 4,000
Additional information
i) on 31.3.1998 the stock was valued at Rs.10,000
ii) Depreciate Plant and Machinery by 10%
iii) Create a reserve for bad and doubtful debt at 5% on sundry debtors.
iv) Outstanding wages Rs.1500
8. The following schedule shows the balances sheet in condensed form of Sanjeev
Ltd., prepare cash flow statement.
Liability 1980 1981 Assets 1980 1981

Sundry creditors 51500 48000 Cash and Bank
Outstanding 6000 Balance 45000 45000
expenses 6500 35000 Sundry debtors 33500 21500
Debentures 45000 22000 Investment 55000 37000
Depreciation fund 20000 Prepaid expenses 500 1000
Reserve for 30000 Stock 41000 53000
Contingencies 30000 11500 Land and buildings 75000 75000
Profit and loss a/c 8000 11500 Machinery 26000 35000
Capital 11500 0
0
Total 27600 26750 Total 27600 267500
0 0 0
The following information is also available:
i) 10% dividend was paid in cash

ii) Machinery costing Rs.6000 was sold for Rs.2000, accumulated
depreciation for Rs.3000.
SECTION – C
COMPULSORY (10 Marks)
9. ABC Ltd have prepared the budget for the production of a lakh units of the only
commodity manufactured by them for a costing period as follows.
Rs. (lakh)
Raw material 2.52
Direct labour 0.75
Direct expenses 0.10
Works overheads (60% fixed) 2.25
Administrative overheads
(80% fixed) 0.40
Selling overheads (50% fixed) 0.20
The actual production during the period was only 60000 units. Calculate the
revised budget and cost per unit.
*********


FIRST SEMESTER
Paper 5 : QUANTITATIVE METHODS FOR MANAGEMENT – 151E

Duration : 3 hours Maximum : 60 Marks
SECTION – A
1.a) In a survey of 350 companies, the number of companies using different media for
advertisements are as follows.
News papers (N) = 200
Radio (R) = 100
Handbills (H) = 80
N and R = 50
R and H = 30
N and H = 50
N and R and H = 20
Find the number of companies that do not use any of the three advertisement
media.
(or)
1.b) Sketch the graph of the function f(x) = 2x2-3x+1 for x= -2, -1, 0, 1, 2, and 3.
2.a) The production function of a commodity is given by

Q = 40F + 3F2-F3
3,
where, Q is the total output and F is the number of input units. Find the
maximum value of the marginal product.
(or)
2.b) If p = 12-4x is the demand function and c = 8x-x 2 is the total cost function, find
the maximum profit and the price, where x = demand, p = price and c = cost.
3.a) A car runs 25 miles at a speed of 30 miles per hour (MPH), another 50 miles at a
speed of 40 MPH, than due to damaged road it travels for 6 minutes at a speed of
10 MPH and finally covers the remaining distance of 24 miles at a speed of 24
MPH. What is average speed of the car in MPH?
(or)
3.b) A random sample of 35 values has mean 80 and standard deviation 4. Another
random sample of 65 observations has mean 70 and standard deviation 5. Find
the mean and the standard deviation of the combined sample of 100 values.
4.a) Five men in a group of 20 are graduates. Three men are chosen at random. What
is the probability that at least one of them being a graduate?.
(or)
4.b) An aptitude test for selecting officers in a bank was conducted on 1000
candidates. It is assumed that the scores are normally distributed with mean 42
and standard deviation 24. Find the number of candidates whose scores exceed
58.
5.a) The following table gives the frequency distribution of number of deaths in a
particular area. Fit a Poisson distribution.
Deaths (x) : 0 1 2 3 4
Frequency (f) : 122 60 15 2 1
(or)
5.b) Construct the Fisher’s ideal index number for the following data.
Commodity 1988 1998
Price Quantity Price Quantity
(Rs.) (Rs.)
Rice 5 10 6 12
Wheat 7 12 10 8
Sugar 10 8 12 8
Kerosene 4 5 5 6
Miscellaneous 8 7 8 8
SECTION – B
Answer ANY TWO questions (2X10=20 Marks)
6. The following data relates to age of employees and the number of days they were
reported sick in a month. Compute the Karl Pearson co efficient of correlation and
offer your comments.
Age (x) : 30 32 35 40 48 50 52 55 57 61
Sick days (y) : 1 0 2 5 2 4 6 5 7 8
7. The frequency distribution of number of students with respect to marks obtained

in a written test is given below. Compute the median.
Marks Number of Marks Number of

students students
Less than 5 29 Less than 30 644

8. Calculate the seasonal index for the data shown below, using the average method.
Year First quarter Second quarter Third quarter Fourth quarter

1998 72 68 80 70
1999 76 70 82 74
2000 74 66 84 80
2001 76 74 84 78
2002 78 74 86 82
SECTION – C
Compulsory (10 Marks)
9. The sale and the advertisement expenditures of a multinational company is given

below.
a) fit the two regression lines
b) estimate the scale when the advertisement expenditure is Rs.100 lakhs and
c) estimate the advertisement expenditure when the sales is Rs.47 crores.
Sales : 14 16 18 20 24 30 32
(Crores)
Advertisement
Expenses : 52 62 65 70 76 80 78
(Lakhs)
*********


FIRST SEMESTER
Paper 6 : EXECUTIVE COMMUNICATION – 151F

SECTION – A
1.a) ‘Communication is a systematic and continuous process of telling, listening and
understanding’. Briefly explain.
(or)
1.b) Give specific reasons for the importance of downward communication.
2.a) What are the distinctive features of an effective letter of complaint?

(or)
2.b) How are sales letters and job applications similar in their objective/approach?
3.a) Give guidelines for writing a business report.

(or)
3.b) Distinguish formal and informal reports.
4.a) ‘Actions speak louder than words’ – comment.

(or)
4.b) What factors should be kept in mind for effective telephonic conversation?
5.a) How can a chairperson make a committee meeting successful?

(or)
5.b) ‘In giving a speech, facts and figures are not enough’. Do you agree? Explain.
SECTION – B
6. Discuss the various barriers to communication in an organization.

7. a) Draft a letter to Brite Watch Company, Bangalore asking for a copy of their
latest catalogue and stating that you propose to stock Brite Watches for sale.
Ask for their best trade terms.
b) Draft a suitable reply to the enquiry made above.
8. Write the minutes of an extraordinary meeting of the directors of a textile

company at which the following matters were discussed.
a) Premature retirement of a director.
b) Appointment of a new director
c) Reduction of share capital
SECTION – C
9. Draft suitable short speeches for the following occasions:
a) Vote of thanks to mark the end of a two-day seminar on the problems of

privatization of education.
b) A colleague going abroad for higher training.
********
Register No.:______________ Q.P.Code: 041PDM01

TERM END EXAMINATION – NOVEMBER/DECEMBER 2004

Degree : P.G. Diploma in Marketing Management
FIRST SEMESTER
Paper 1 : PRINCILES OF MANAGEMENT – 182A

SECTION – A
1.a) Explain the scope of Management Process

(or)
1.b) Distinguish between administration and management
2.a) What are the different types of plans?

(or)
2.b) Explain planning premises
3.a) Illustrate the role of staff in the organization

(or)
3.b) What is meant by Span of Control?
4.a) Brief out the various sources of recruitment

(or)
4.b) Explain the problems of centralization
5.a) Describe the need for Co-ordination

(or)
5.b) Explain the concepts PERT and CPM
SECTION - B
6.a) ‘Management is to a business , is what the mind is to a human being”-

Elucidate the statement
(or)
6.b) Explain the principles laid down by Henry Fayol.
7.a) “Planning is the essence of Management”- Discuss

(or)
7.b) Explain the process and the problems involved in decision making
8.a). What is committee? State the advantages and disadvantages of the same
(or)
8.b) Critically analyse the line and staff form of organisation.
9.a) Discuss the various factors determining the degree of decentralization

(or)
9.b) Explain the different steps and tests in the selection process
10.a) What are the essentials of an effective control system? How do mangers
exercise control? (or)
10.b) State the features of any four functional budgets.
*******


Degree: P.G. Diploma in Marketing Management
FIRST SEMESTER

SECTION – A
Answer ALL questions (5 x 4 = 20 Marks)
1.a) Explain the nature of organisational behaviour.

(or)
1.b) Explain the need for studying organisational behaviour.
2.a) Discuss the nature of individual differences found in the organization.

(or)
2.b) Explain the concept of learning curve.
3.a) Define group cohesion, How can group cohesiveness be increased?

(or)
3.b) Explain how groups are formed?
4.a) Explain the factors that makes leadership effective.

(or)
4.b) Explain Herzberg’s motivation hygiene theory.
5.a) What is the need for organisational change?

(or)
5.b) Explain how sensitivity training is used to bring about organisational
development.
SECTION – B
6.a) Give an account of Hawthorne experiment and its implication in behavioural

science.
(or)
6.b) “Human behaviour is generally caused and predictable”. Explain.
7.a) Explain the perceptual process.

(or)
7.b) What is personality? What are its major determinants?
8.a) Explain the different types of groups formed in the organization.

(or)
8.b) Explain group decision-making process.
9.a) Write a note on situational leadership theory.

(or)
9.b) Explain Maslow’s need hierarchy and Mcclelland’s need theory.
10.a) What are the various reasons of resistance to change.

(or)
10.b) In your opinion, which organisational development intervention is most effective.
Justify.
********

TERM END EXAMINATION – NOVEMBER/DECEMBER 2004

FIRST SEMESTER
Paper 3 : MARKETING MANAGEMENT – 182C

SECTION – A
1.a) Explain various entities that people market.

(or)
1.b) Explain SWOT analysis in detail.
2.a) Give in detail the basics for Segmenting consumer market.
(or)
2.b) What are the marketing strategies followed in maturity stage of a product life
cycle
3.a) Explain any four price setting methods.

(or)
3.b) Give various levels of channels that are available
4.a) List the factors or steps that are necessary for choosing an effective advertising
message.
(or)
4.b) What are the various motivating techniques for sales representatives in the sales
force?
5.a) Explain any one information forum that markets social ethics or responsibilities in
detail.
(or)
5.b) What are the barriers for non business marketing globally.
SECTION – B
6.a) Give the scope of marketing in detail?

(or)
6.b) Explain in detail the macro environment in marketing.
7.a) Explain positioning and perceptual mapping with examples.

(or)
7.b) Explain the product life cycle and strategies followed in each stage of it.
8.a) What are the various steps in setting the pricing policy.
(or)
8.b) Explain the channel design decisions in detail
9.a) List the steps involved in developing an advertising program.

(or)
9.b) What are the various methods or procedures for managing the sales force?
10.a) Explain various types of non business marketing in present world in detail.
(or)
10.b) What are the difference of social marketing and normal business in today’s world.
********

FIRST SEMESTER
Paper 4 : SALES AND DISTRIBUTION MANAGEMENT – 182D

SECTION – A
1.a) Sales promotion serves a variety of need – Discuss.

(or)
1.b) Explain the field of sales management.
2.a) What are the objectives of sales contests?

(or)
2.b) Explain the objectives of sales territories.
3.a) Explain the steps involved in developing the channel design.

(or)
3.b) What are the factors influence changes in channels of distribution?
4.a) Discuss the role of intermediaries in the distribution channels.

(or)
4.b) What are the causes for channel conflict?
5.a) Explain the non store retailers.

(or)
5.b) How do manufacturers lay down commercial policy for intermediaries?
SECTION – B
6.a) Why and how would you use sales promotional activities incase of your sales
force to boost your sales?
(or)
6.b) Explain the basic elements of sales management.
7.a) How do you improve sales force productivity?

(or)
7.b) A well organized and developed sales force is the envy of your competitors –
Comment.
8.a) Explain objectives of channel management.

(or)
8.b) What are the steps taken by producers to minimize channel conflict?
9.a) From the following particulars prepare/find out total hours.
Gross working days per month – 24 days

Working hours: - 8 hours per day
Non selling days – 1 day
Classes of accounts are given below

Class Number Hours per call
A 8 8
B 13 4
C 21 2
D 26 1
(or)
9.b) Find out net additional profits from the new territory. Net sales for the proposed 3
territories Rs.8,50,000 forecast sales for 2 territories Rs.7,00,000 incremental
manufacturing and distribution cost @ 63% of additional unit of production
guaranteed minimum compensation and other cost Rs.20,500.
10.a) A firm has 1000 customers and there are 300 prospective buyers. By analyzing
the sales potential the sales manager concludes that 30% of his customers and
prospects belong to A category, 20% are C category, the rest are B category.
In view of the competitive position in the market and brand objectives the sales
manager feels that A category customer called upon twice a week B once a week
and C once a fortnight. An average sales person can make not more than 6 calls in
this firm situation and number of working days in a year will be 250.
Calculate the total workload.
(or)
10.b) A company produces and sells three items. 1. Snow cream, 2. Talcum
powder, 3. Cold cream. The company has two zones A & B. The actual sales for the
previous year were as follows:
Zone A Zone B
Units Unit price Units unit price
Rs. Rs.
1.Snow cream 4,00,000 12.00 2,50,000 12.00
2.Talcum powder 2,50,000 15.00 3,50,000 15.00
3.Cold cream 3,00,000 16.00 3,00,000 16.00
For the current year 2004, It is estimated that sale of snow cream will go up by 10% in
zone B and cold cream by 25,000 units in zone A. The company plans to
introduce a publicity for talcum powder in T.V network. The budgeted figures for
talcum powder are to be increased by 20% in both the zones. The prices of two
creams are to be maintained, but for talcum powder a bonus cut of Re.1 will be
announced.
Prepare a sales forecast for 2004
********
Register No.____________________ Q.P.Code: 041MBA01

Dr G R DAMODARAN COLLEGE OF SCIENCE, COIMBATORE - 641 014.

(Autonomous and affiliated to the Bharathiar University and recognized by
the UGC)
TERM END EXAMINATION - APRIL/MAY 2005

Master of Business Administration
FIRST SEMESTER
Paper 1: MANAGEMENT PRINCIPLES AND PRACTICES - 151A

SECTION - A
1.a) "The life span of new management theories are getting shortened" - critically
examine. Justify your argument.
(or)
1.b) Discuss various ethical practices in managing organisations?
2.a) Highlight any two planning tools in Management ? Discuss their applications?
(or)
2.b) Explain the difference in the planning process when it is adopted locally and
globally?
3.a) Describe the process of evolution of organisation structure using an example.

(or)
3.b) State the situations under which the manager adopt centralisation and
decentralisation? If adopted otherwise, what will happen?
4.a) Highlight various coordination functions in management?

(or)
4.b) Illustrate how the group decision making is different from individual decision
making?
5.a) Explain the management system is an organisation?

(or)
5.b) Elaborate the global challenges faced by Indian manager? Give example.
SECTION - B
Answer ANY TWO questions (2 x 10 = 20 Marks)
6. Detail, with suitable examples, how the organisations meet their social
responsibility under the changing environment?
7. "The planning process decides on the effectiveness of the organisation" -

Critically examine.
8. Illustrate how the corporate communication affects the organisational system?
SECTION - C
COMPULSORY (10 Marks)
9. In USA few global organisations like Enron, Worldcom got into trouble in the
recent past and are as the way of getting liquidated. As we are aware, these
organisations are managed professionally and scientific management principles
are adopted.
Answer the following, with suitable justifications and example.

a) What went wrong with this organisation?
b) Does this will happen to Indian conglomerates soon?
*******

TERM END EXAMINATION – APRIL / MAY, 2005

FIRST SEMESTER

SECTION – A
1.a) Detail the importance of studying organizational behaviour.

(or)
1.b) Detail the psycho-analytical theory of personality.
2.a) What is meant by perception mapping? Explain the managerial implications of

perception.
(or)
2.b) What is meant by cognitive dissonance? Explain.
3.a) What is meant by job stress? Explain the types of organizational stressors.
(or)
3.b) Define negotiation. Detail the traditional and modern negotiation approaches.
4.a) Explain organizational politics. Discuss the political implications of power in

organizations.
(or)
4.b) Briefly explain the stages and outcomes of the Hawthorne experiment.
5.a) What is meant by organizational culture? Explain the role and types of culture in
organizations.
(or)
5.b) What is impression management? Explain the process and strategies of
impression management.
SECTION – B
Answer Any Two questions (2 x 10 = 20 Marks)
6. Detail the intra-individual conflict and inter-individual conflict with any one
suggestive conflict resolution style.
7. Discuss the reasons for the emergence of cultural diversity and explain individual
and organizational approaches to manage cultural diversity.
8. Define learning. Explain the classical, Operant and Social Cognitive approaches
towards learning and their implications in today’s business.
PTO
SECTION – C
Compulsory (1 x 10 = 10 Marks)
9. You, Mr A of Alfa community is a newly appointed a manager of a workshop,

which has been categorized as an essential service. This means that the
workshop must function on all days. Rules lay down that atleast two individuals
must be on duty irrespective of their seniority or specialization. The workshop is
manned by an equal number of individuals of the two communities, the Alfas and
the Betas. A good tradition has been built-up over the years, i.e when one
community has a festival, the workers from the other community man the
workshop and vice versa.
Recently, elections to the labour union were held and Mr B of Beta community
was elected as the leader. The new leader is reported to be very whimsical,
though very good at heart.
Your day of trial dawned when it came to light that on Friday next, both the
communities claim to be their religious day. Both the community people want the
other community to perform the duty on that day.
While the Alfas are banking on you; the others are equally sure of their leader B
from the Beta Community winning the day for them. You realize that there have
been a lot of discussions and more negotiations and discussions are making the
situation worse. The attitudes of both the parties are hardening and the last
discussions had ended in a war of words. You do not want to damage the good
relations between the two communities built over the years, but still have to solve
the problem. What will you do?
********



FIRST SEMESTER
Paper 3 : MANAGERIAL ECONOMICS – 151C

SECTION – A
1.a) Discuss the nature and the scope of Managerial Economics.

(or)
1.b) What are the factors influencing demand for a given product.
2.a) Discuss production functions.

(or)
2.b) Discuss Isoquants.
3.a) Discuss types of differential pricing with appropriate examples.

(or)
3.b) Explain Government intervention in pricing.
4.a) Explain how a firm operating in monopolistic competition should

determine its optimum price and output in short run.
(or)
4.b) Discuss some of the principal problems involved in an attempt to rank several
alternative investment proposals in order of their profitability.
5.a) What do you mean by inflation and analyse Government measures to control
inflation.
(or)
5.b) Discuss balance of payments.
SECTION – B
6. Explain price rigidity under oligopoly in terms of kinked demand curve.

7. Explain the terms ‘Balance of Trade’ and ‘Balance of payments’. Give an
account of the recent trends in India’s BOP position.
8. Discuss pricing methods.
SECTION – C
9.a) Explain the concept of the break-even point with the help of a profit
volume graph.
b) From the following particulars compute the break-even point in terms of physical
units, rupee sales value and percentage of operating capacity.
Variable cost per unit Rs.16
Annual fixed expenses Rs.48,000
Selling price per unit Rs.20
Annual capacity 15,000 units.
********


FIRST SEMESTER
Paper 4 : FINANCIAL AND MANAGEMENT ACCOUNTING – 151D

SECTION – A
1.a) What is financial accounting? What are the importance of financial accounting/
(or)
1.b) Bring out the uses of Trial Balance?
2.a) How comparative statements are used in decision – making?

(or)
2.b) “Ratio analysis is a tool to examine the health of business with a view to make
financial results more intelligible” – Explain.
3.a) Bring out the difference between Cash flow statement and Fund flow statement.
(or)
3.b) Calculate funds from operation from the following income statement.
Income Statement
Rs. Rs.
To Rent 25,000 By Gross Profit 5,00,00
0
To Salary 1,00,000 By Profit on sale of asset 3,000
To Provision for depreciation 50,000 By refund of tax 2,000
To Commission 5,000 By Dividend received 10,000
To Provision for Tax 1,50,000
To General reserve 3,000
To Loss on sale of asset 10,000
To Provision for legal 7,000
damage
To Net profit 1,65,000
Total 5,15,000 Total 5,15,00
0
4.a) Explain fully the concept of cost, and discuss the various methods of
classification of costs.
(or)
4.b) Given margin of safety Rs.8000 which represents 40% of sales, P/V ratio 50%
find out.
i) Break even sales
ii) Fixed cost and
iii) Total profit.
5.a) What do you mean by functional budget? Discuss any two such budgets?.
(or)
5.b) Explain the relationship between budget and budgetary control?
SECTION – B
6. From the following balances, which was extracted from the books of Thiru
Arumugam on 31.3 1999, prepare Trading, Profit and Loss account and Balance
sheet as on that date.
Rs. Rs.
Capital 35,000 Carriage inwards 850
Building 18,750 Cash balance 3,000
Machinery 9,250 Return inwards 450
Sundry debtors 7,000 Return outwards 110
General expenses 800 Salary 1,110
Rent 3,710 Discount allowed 200
Drawings 650 Stock 16,500
Electric charges 190 Bills payable 5,000
Wages 2,500 Sales 63,500
Bank Balance 1,800 Purchases 46,850
Sundry creditors 10,000
Additional informations:
i) Closing stock was valued at Rs.18,210

ii) Depreciate Machinery by 10%
iii) Outstanding wages Rs.1,500
iv) Create a reserve for bad and doubtful debts at 5% on sundry debtors.
7. The following two suggestions were under consideration.

a) Ten percent reduction in price to yield an increase in sales volume from 6600 to
7900 units.
b) Ten percent increase in price with decrease in volume of sales from 6600 to 5700
units.
The following particulars are given:
Current unit price Rs.10,000, Unit variable cost Rs.500, Fixed cost Rs.30 lakh
Prepare a statement comparing gross revenue, profit, contribution and P/V ratio of
the two alternatives with present results. Which suggestion would you
recommend?
8. A factory is currently working to 50% capacity and produces 10,000 units.

Estimate the profits of the company when it works at 60% and 80% capacity and
offer your critical comments.
At 60% working raw material cost increases by 2% and selling price falls by 2%.
At the 80% working, raw material cost increases by 5% and selling price falls by
5%
At 50% capacity working the product cost Rs.180 per unit and is sold at Rs.200
per unit.
The unit cost of Rs.180 is made up as follows
Material Rs.100
Labour Rs.30
Factory overhead Rs.30 (40% of fixed)
Administrative overheads Rs.20 (20% on fixed)
SECTION – C
9. The following are the ratios relating to the activities of National Traders Ltd.
Stock velocity : 6 months

Creditors velocity : 2 months
Debtors velocity : 3 months
Gross profit ratio : 25%
Gross profit for the year amounts to Rs.4,00,000. Closing stock of the year is
Rs.10,000 above the opening stock. Bills receivable amounts to Rs.25,000 and
Bills payable Rs.10,000.
Calculate : i) Sales
ii) Purchase
iii) Sundry Creditors
iv) Sundry debtors
v) Closing stock
********


FIRST SEMESTER
Paper 5 : QUANTITATIVE METHODS FOR MANAGEMENT – 151E

SECTION – A
1.a) If A = 0 0 1 and B = 1 0 1
0 1 0 1 1 2
1 2 2 0 0 1
Verify whether AB and BA are equal.
(or)
1.b) Find the present value of an annuity of Rs.380 at the end of each month for 3
years at
i) 12% ii) 10.38%
2.a) The demand function faced by a company is p = 500 – 0.2x and its cost function
is c = 25x+10000 where p is the price, c is the cost and x is the output. Find the
output at which the profits of the company are maximum. Also find the price it
will charge.
(or)
2.b) The marginal cost function of a product is (1+ 2x + 6x 2) where x is the output.
Find the total cost function if the fixed cost is Rs.100 when the output is zero.
3.a) The average height of students of class A is 68.4” and those of class B is 71.2”. If
the average height of the students, when both the classes are combined, is 70”.
Find the ratio of the number of students in class A to the number of students in
class B.
(or)
3.b) Let X and Y denote the expenditure and income of families in a city.
If 5X – 6Y + 90 = 0 and 15X – 8Y – 130 = 0 are the two regression lines, find the
average income and the average expenditure.
4.a) The probability that a man fishing at a particular pond will catch 1,2,3,4 or 5
fishes are 0.3, 0.2, 0.2, 0.15, and 0.15 respectively. What is the probability that
he will catch not more than 3 fishes? Also find the expected number of fish
caught
. (or)
4.b) In a town 10 accidents took place in a span of 50 days. Assuming the number of
accidents per day follows the Poisson distribution, find the probability that those
will be 3 or more accidents in a day.
5.a) Write a note on tests of adequacy of index number formulae.

(or)
5.b) Summarise different methods of determining trend in a time series.
PTO
SECTION – B
Answer any two questions (2 x 10 = 20 Marks)
6. Consider the following incomplete distribution.
Age : 0-10 10-20 20-30 30-40 40-50 50-60 60-70

Number of persons: 10 20 ? 40 ? 25 15
If the total number of persons is 170 and the median of the distribution is 35,
find the missing frequencies.
7. Ten competitors in a musical test were ranked by 2 judges A and B in the

following order. Compute the appropriate correlation coefficient.
Rank by A: 1 6 5 10 3 2 4 9 7 8
Rank by B : 3 5 8 4 7 10 2 1 6 9
8. For the data given below, calculate the trend values by the method of least-
squares. Also estimate the sales for the year 2005.
Year : 1998 1999 2000 2001 2002 2003 2004

Sales : 125 128 133 135 140 141 143
(in lakhs)
SECTION – C
9. Marks obtained by ten students in Mathematics and Economics are given below.
a) Compute the coefficient in correlation
b) Two regression lines and
c) Interpret the results
Marks in Mathematics : 25 28 35 32 31 36 29 38 34 32
Marks in Economics : 43 46 49 41 36 32 31 30 33 39
********


FIRST SEMESTER
Paper 6 : EXECUTIVE COMMUNICATION – 151F

SECTION – A
1.a) ‘Communication is the process by which we exchange ideas and feelings

through any effective means’. Briefly explain.
(or)
1.b) What are the problems caused by strictly adhering to the practice of downward
communication?
2.a) Briefly explain the importance of letter writing to a business organization.

(or)
2.b) What important points must be included in i) an order ii) a letter of
acknowledgement of an order.
3.a) ‘Know your audience is the key in report writing’. Explain.

(or)
3.b) What factors influence the length and structure of a report?
4.a) ‘Pictures are more eloquent than words’. Comment.

(or)
4.b) How can face to face communication be made more effective?
5.a) Discuss the concept of discussion. What are its ingredients?

(or)
5.b) Mention some occasions in which a businessman is called upon to make a speech.
SECTION – B
6. How can you overcome the barriers to communication in an organization?
7. Explain some of the effective appeals / offers / suggestions that may be used in
persuasive collection letters.
8.a) How can we make effective use of body language?

b) Give the advantages and limitations of body language?
SECTION – C
9. Draft suitable short speeches for the following occasions:

a) Inauguration of a seminar on globalisation
b) Retirement of a colleague.
********


Degree : Master of Business Administration
SECOND SEMESTER
Paper 7 : OPERATIONS MANAGEMENT – 251A

SECTION – A
1.a) What are the different skill needed by operation managers?

(or)
1.b) What are the essential functions of operations management?
2.a) Distinguish between MRP – I and MRP = II?

(or)
2.b) What is ERP? Explain the scope of ERP.
3.a) Write short notes on i) Safety Stock ii) Two-Bin System.

(or)
3.b) What are the elements that support JIT flow?
4.a) Explain the quality control techniques.

(or)
4.b) What are the 14 principles of quality advocated by Deming?
5.a) Write short notes on i) Standard time ii) Actual time iii) Normal time
(or)
5.b) What do you mean by Ergonomics?
SECTION – B
6. Define work study and explain the need for work study in an enterprice.
7. Discuss the importance of control charts for i) variables and ii) attributes
8. What is a Master Production Schedule and what are its inputs? Describe the
process of preparing a MPS?
SECTION – C
9. A local chain of fast food restaurants wants to extend its performance in the
flexibility characteristics and is considering broadening its menu to offer chicken,
fish and veal platters in addition to its normal, limited – menu Sandwich items.
The new platters will not be ordered in large volume as are its standard items, and
company is therefore evaluating alternative decisions regarding whether the
platters will be prepared a head of time.
Go through this case and justify the decision of the company in your view?
Questions
a) Discuss the disadvantages in this decision.
b) Suggest suitable solution for this problem?
END


SECOND SEMESTER
Paper 8 : MARKETING MANAGEMENT – 251B

SECTION – A
1.a) Explain with an example “the Value Delivery Network”.

(or)
1.b) What are the patterns available for the company for target market selection?.
2.a) What are the major methods available for consumer goods market testing?.
(or)
2.b) What are the various promotional tools available to a marketer?.
3.a) What are the various consumer - promotion tools and explain them?
(or)
3.b) Briefly explain the major trade – promotion tools.
4.a) What are the major channels available for direct marketing?
(or)
4.b) What are the advantages and disadvantages of on-line marketing?
5.a) What are the ways a company can lengthen its product line?. Explain with
examples.
(or)
5.b) What are the bases for segmenting consumer markets?
SECTION – B
6. What are the various defending strategies available for a market leader? Explain
with examples.
7. What are the major factors influencing buying behaviour?
8. What are the various price methods available to a marketer?
SECTION – C
Read the case and answer the questions that follow:
10. It looked as if a miracle had happened. The Charminar coffee house was there at
the same place, opposite to the Deccan Gymkhana bus stand, one of the busiest
palces of the town form where it has been operating for the last 12 years.
However, unlike the morose outlook it used to offer with hardly 25-30 customers
at a time (perhaps it had more number of unshaven and unclean waiters in the
waiting), it is now a place bustling with minimum 125-135 customers at any time
of the day. These comprises colleges students, family groups and people from
almost all walks of life. And the reason is that the place has been bought over by
a young entrepreneur as is thus under new management.
PTO
Ironically enough Charminar Coffee House was started by one Mr Seth who has
considerable experience in running restaurants. He has five more restaurants
running in the town and all of those are doing fairly good business. One of these
also offers lodging facilities. Surprisingly, Charminar Coffee House could never
do well. Neither was any systematic effort ever made to improve its working. So
when he got this lucrative offer from Mr Rajkumar Jain, some four year ago, he
jumped at it.
It is quite strange to note that Jain has no previous experience in this field. While
he was in Indian Army and retired at the rank of a Major, none of his family
members have any experience in the catering line, though his community is
famous for the same.
Mr Jain completely renovated the place with attractive interior décor. The menu
offered was also trebled, thereby giving a wide choice to customers. Even though
it was kept a vegetarian restaurant, South Indian, Gajarati and Punjabi delicacies
were also offered. Arrangement for entertainment through stereophonic music
system was also added.
The success has baffled Mr Jain himself. So much so that, he even stopped
borrowing from banks for his working capital requirements within six months of
starting the operation. Today, Charminar Coffee House is the talk of the town.
Questions
1. Discuss the various reasons as to why the restaurant could not function well
under the earlier management?
2. Discuss the strategies which are used by Charminar Coffee House.
END


SECOND SEMESTER
Paper 9: FINANCIAL MANAGEMENT – 251C

SECTION – A
1.a) Discuss the different types of financial decisions the management of a modern
firm has to take?
(or)
1.b) Which of the alternatives you consider as the goal of an organisation –
maximisation of profit or maximisation of wealth? Why?
2.a) Which of the techniques of evaluation you think is suitable for deciding
investments and why?
(or)
2.b) Following are three projects, which Humayun Humanities Inc. is considering for
investment. The company could invest only in one project. Which of them would
you choose, using DCF method, when the weighted average cost of capital of the
company is 10%
Rs.
Project X Project Y Project Z
Investments 1,55,000 1,55,000 1,55,000
Returns
1 year 50,000 20,000 80,000
2 year 50,000 40,000 60,000
3 year 50,000 60,000 40,000
4 year 50,000 80,000 20,000
3.a) Work out weighted average after tax cost of capital for the following pattern of
funding a proposal costing Rs.356.75 lakhs. Rate of taxation is 35%
Sources of fund Amount

(Rs. in lakhs)
Share Capital @15% 196.75
Borrowings from IDBI @ 9.25% 100.00
10% Bond issue 50.00
Public deposit @ 12% 10.00
(or)
3.b) What is operating leverage? How does it differ from financial leverage? Work
out operating, financial and combined leverage from the following information:
Sales : Rs.1,20,000
Variable Cost : Rs. 90,000
EBIT : Rs. 25,000
Interest : Rs. 5,000
4.a) What is optimal capital structure? How does the traditional view on optimal
capital structure differ from net operating income approach?
(or)
PTO
4.b) Calculate the cost of equity and the market value of Mobidin Malaise Ltd. under
net income (NI) approach method from the following data:
Debt Rs.1,20,000 at 8%
Net operating income Rs.50,000
Average cost of capital of 10%
Ignore tax
5.a) What are receivables? Trace the factors that contribute to increase in receivables?
(or)
5.b) What is operating cycle? Calculate working capital needs of a company when its
monthly requirement of materials is Rs.2,32,000 and the company has to maintain
two months stock of materials; work in progress of 15 days at Rs.1,46,000;
finished goods one months at Rs.2,92,000 and 45 days receivables at Rs.4,19,000.
Safety level of cash of 10 days is Rs.25,000 (Treat a month as 30 days).
SECTION – B
6. Trace the evolution of the role of a finance manager in an organisation and the
present position he occupies.
7. How does dividend policy of a company affects its share price? Calculate, under
Walter Model, the market price of Capital Credit Ltd’s shares, at dividend payouts
of 20%, 40% and 80% with company’s return at 8%, 10% or 20%. Other
informations are :
Earnings per share Rs.10
Cost of capital 10%
8. What are the basic characteristics of capital budgeting?
SECTION – C
9. Explain the different sources of funds available to a corporation in India and bring
out their specific features?
END


SECOND SEMESTER
Paper 10: HUMAN RESOURCE MANAGEMENT – 251D

SECTION – A
1.a) What are the changing trends in HRM? Does HR gain importance out of theses
changes?
(or)
1.b) Explain various functions of HR managers. Is HR a line function or staff
function? Why?
2.a) What is interview? Explain different types of interview.

(or)
2.b) What is job analysis? Explain its importance and methods.
3.a) What is training? Why it is important? Explain different types of training

programmes.
(or)
3.b) What is management development? How this is different from training?
4.a) What are basic factors that determine compensation plan of an organisation?
(or)
4.b) How do financial incentives motivate employees? Furnish few examples of
financial incentives.
5.a) What is grievance handling? How to find out reasons of grievances and redress
grievances in organisations? Explain.
(or)
5.b) What is labour legislation? Explain two welfare legislations?
SECTION – B
6. How will you assess requirements of human resources in an organisation? How is

forecasting relevant for HR planning? Explain various forecasting methods.
7. What is performance appraisal? Explain its uses. How will you make PA system
in an organisation to be free from bias? Is performance appraisal of a superior by
subordinates dependable?
8. Why is employee’s discipline important for an organisation? How will you

discipline employees? What are the precautions to be taken if any disciplinary
proceedings is contemplated against an employee?
SECTION – C
9. Mr S was a lower level employee of a public sector marketing organisation. He

was troublesome for smooth functioning of the official activities, but was
tolerated by the management because he was a unit-level trade union office bearer
of the organisation. In order to tame him the P.S.U transferred him to a nearby
unit, which was just 40 kms away. But Mr. S obtained a stay order from the high
court of Madras and so the transfer was never effected. Mr S continued with his
mischief. How will you deal with him as HR manager of the organisation.
END


SECOND SEMESTER
Paper 11: QUANTITATIVE TECHNIQUES – 251E

SECTION – A
1.a) “Model building is the essence of operations research approach” – Discuss.

(or)
1.b) Solve graphically:-
Maximize z = 3x1 + 4x2
Subject to the constraints:
4x1 + 2x2 ≤ 80
2x1 + 5x2 ≤ 180
x1, x2 ≥ 0
2.a) Explain transhipment problem and indicate how a transhipment problem can be
solved as a transportation problem.
(or)
2.b) A marketing manager has 5 salesmen and 5 districts. Considering the capabilities
of the salesmen and the nature of districts, the marketing manager estimates that
sales per month (in hundred rupees) for each salesman in each district would be
as follows:
Machine
Job
A B C D E
1 32 38 40 28 40
2 40 24 28 21 36
3 41 27 33 30 37
4 22 38 41 36 36
5 29 33 40 35 39
Find the assignment of salesman to districts that will result in maximum sales.
3.a) A T.V repairman finds that the time spent on his jobs has an exponential
distribution with mean 30 minutes. If he repairs sets in the order in which they
came in, and if the arrival of sets is approximately Poisson with an average rate of
10 per 8 hour day, What is repairman’s expected idle time each day? How many
jobs are ahead of the average set just brought in?
(or)
3.b) What is meant by graphing in network analysis? Distinguish between PERT and
CPM.
4.a) What are the types of inventory? Why are they maintained? Name the various
costs related to inventory.
(or)
4.b) What are the techniques for forecasting future changes in the level of a desired
variable as a function of time? Explain them.
5.a) Show how simulation technique can be used in solving i) queuing problems ii)
Inventory problems. (or)
5.b) Explain the decision making process under various environment conditions.
PTO
SECTION – B
6. Use Vogel’s approximation method to obtain an initial basic feasible solution of

the transportation problem.
D E F G Available
A 11 13 17 14 250
B 16 18 14 10 300
C 21 24 13 10 400
Demand 200 225 275 250
7 A small project is composed of the following activities whose time estimates is in

weeks are listed below:
Activity Optimistic Most likely Pessimistic

i j time time time
1 2 1 1 7
1 3 1 4 7
1 4 2 2 8
2 5 1 1 1
3 5 2 5 14
4 6 2 5 8
5 6 3 6 15
i) Draw the project network

ii) What is the expected project length?
iii) What is the probability that the project will be completed at least 4 weeks
earlier than expected?
iv) If the project due date is 19 weeks, what is the probability of meeting the
due date?
8. Customers arrive at a milk booth for the required service. Assume that inter
arrival and service times are constant and given by 1.8 and 4 time units
respectively. Simulate the system by hand computations for 14 time units. What
is the average waiting time per customer? What is the percentage idle time of the
facility? (Assume that the system starts at t = Ø )
SECTION – C
9. Find the optimum order quantity for a product for which the price break are as
follows:
Quantity Unit Cost (Rs.)

0 ≤ Q1 < 800 Re.1.00
800 ≤ Q2 Re.0.98
The yearly demand for the product is 1,600 units per year, cost of placing an order
is Rs.5, and the cost of storage is 10% per year.
END


SECOND SEMESTER
Paper 12 : RESEARCH METHODS FOR MANAGEMENT – 251F

SECTION – A
1.a) Discuss the scope and significance of research.

(or)
1.b) Explain the process of formulating the research problem by the researcher.
2.a) Classify and explain different types of measurement scale?

(or)
2.b) Define sampling. What are the characteristics of a good sample design?
3.a) Explain interview method of collecting data.

(or)
3.b) Narrate the characteristics of good table.
4.a) Briefly explain different types of non-parametric tests?

(or)
4.b) The following are the number of tickets issued by two policemen for 20 days.
By First Policemen 7, 10, 14, 12, 6, 9, 11, 13, 7, 6, 10, 8, 14, 8, 12, 11, 9,
8, 10 and 15
By Second Policemen 10, 13, 14, 11, 10, 7, 15, 11, 10, 9, 8, 12, 16, 10, 10, 14,
10, 12, 8 and 14
Use the sign test at 1% level of significance to test the null hyposthesis that on the
average the two policeman issue equal number of tickets against the alternative
hyposthesis that on the average the second policeman issues more tickets than the
first one.
5.a) What are the elements to be considered to design a layout for a research report?
(or)
5.b) What are the precautions to be followed while writing a research report?
SECTION – B
6. Explain the process of coding, editing and tabulation of data?
7. Explain the technique of ANOVA for one way classification?
8. Explain the mechanics of writing a research report?

SECTION – C
9. A medical instrument manufacturing company wants to study market potential for

its medical instruments in Chennai city. You are asked to prepare a research
design for the study.
END


SECOND SEMESTER
Paper 13 : BUSINESS ENVIRONMENT – 251G

SECTION – A
1.a) Explain the constituents of business environment and their impact over the
present global trade.
(or)
1.b) “Trade off between corporate social responsibility and organizational objectives is
a critical function for any business unit head” – Elucidate.
2.a) “Economic planning is the basis, over which Industry’s planning and company’s
planning are laid down” – Substantiate the above statement with your arguments.
(or)
2.b) “Government should act as a facilitator and not as a business promoter” – Justify
the privatisation move in India with reasons.
3.a) How did the new industrial policy 1991 make a significant change in the political
scenario of India?
(or)
3.b) Explain the problems faced by the small scale industries and suggest remedial
measures to improve the status of small scale industries in India.
4.a) Explain the tax reforms attempted by the Government since 1991.
(or)
4.b) “Tax reforms should aim at the promotion of investments and curtail expenditure
on domestic consumptions” – Elucidate.
5.a) A well established secondary market will help to promote a strong primary market
– Discuss.
(or)
5.b) Explain how Foreign Exchange Management Act helped to improve international
trade by comparing FEMA with FERA.
SECTION – B
6. “Culture and society largely determine the ethics in business” – State how would
you promote ethical practices in the competitive business environment.
7. “VAT and MODVAT will not result in price increase and in long run result in
price reduction” – Analyse the implications of the above tax reforms in detail.
8. Write short notes on

i) National Income
ii) Deficit financing
iii) State Sales Tax
iv) Competition Law
SECTION – C
9. A team from European Business School (EBS) in Germany is visiting India to

explore the possibility of setting up an establishment in the southern part of the
country. The team visited Chennai, Bangalore and Cochin. EBS was looking for
a private partner for setting up a similar school in South India. EBS saw a bigger
opportunities of executive education and entrepreneurship courses in India. In
addition, it also handles subject such as health care, finance, banking, real estate,
economics, innovation and family business etc.
Read the case and answer the following questions:
a) Critically analyse the status of knowledge industry in the Indian context.
b) How would you predict the status of Indian Business Schools and their
competitiveness in the present scenario?
c) What type of strategy would suit to the Indian Business Schools?
END


FIRST SEMESTER
MANAGEMENT PRINCIPLES AND PRACTICES - 151A

SECTION – A
1.a) Evaluate the relevance of Fayol’s principles to today’s business environment.

(or)
1.b) List and define the key terms used in ethics.
2.a) How would you set objectives in Government?

(or)
2.b) “Decision making is the primary task of the manager” – Comment.
3.a) Discuss the various bases for departmentation in an enterprise.

(or)
3.b) Discuss the line and staff conflict.
4.a) Define leadership. “Good leadership is an integral part of effective direction” –

Discuss.
(or)
4.b) What are the barriers to effective communication? How can the barriers be
removed?
5.a) What is budgetary control? What steps would you suggest in the organisation of a
budgetary control system for an industrial undertaking?
(or)
5.b) How would you measure the productivity of manager’s and other knowledge
workers?
SECTION – B
6. Explain Hawthorne experiments and their significance.
7. Distinguish between centralization and decentralization of authority.
8. Distinguish between Maslow’s and Herzberg’s theories of motivation.
PTO
SECTION – C
9. THE KAPPA CORPORATION - CASE

As George House, Vice-President of finance and Helen Robbins Controller,
walked into the office of Adrian Barnes, Chairperson and Chief executive officer
of Kappa Corporation, they were met with the following out burst from the
company’s top officer:
“Why doesn’t someone tell me things? Why can’t I know what is going on
around here? Why am I kept in the dark? No one informs me about how the
company is doing, and I never seem to hear of our problems until they become
crises. Now I want you both to work out a system for keeping me informed, and I
want to know by next Monday how you will do it. I am tried of being isolated
from the things I must know if I am take responsibility for this company”.
After George House had left Mr Barnes’s office, he turned to his controller and
muttered, “that silly Jerk! Everything he wants to know or could possibly want to
know is in that stack of reports on the table in back of his desk.
Questions:
1. Who was right – Adrian Barnes or George House? Was Barnes getting
information?
2. What would you do to make sure that the Chairperson did get the
information he needed for control purposes?
END


FIRST SEMESTER
ORGANISATIONAL BEHAVIOUR – 151B

SECTION – A
1.a) Define organizational behaviour. Discuss the contributing disciplines to

organizational behaviour.
(or)
1.b) What are the challenges and opportunities to organizational behavriour?
2.a) Define attitude. Discuss the characteristics of work attitudes.

(or)
2.b) What is learning? Describe classical and operant learning.
3.a) Define stress. Explain the sources of stress.

(or)
3.b) Define conflict. Describe the impact of conflict.
4.a) What are the duties of management as an agent of change?

(or)
4.b) Define organisation culture. Discuss the role and types of culture.
5.a) Describe the homogeneity and heterogeneity of national culture.

(or)
5.b) Explain briefly the strategies of managing diversity.
SECTION – B
6. The purpose of OB is to explain, predict and control behaviour – Discuss.
7. Describe five conflict resolution techniques. What are the strengths and
weaknesses of each?
8. Mention some of the major personality traits of Indian managers. Can a manager
use such traits in shaping his actions for better results in the organisation?
SECTION – C
10. Each newspaper delivery driver was required to make two trips each day with an
assistant assigned to his truck as he left the paper’s main garage. The stops were
outlined on a sheet of paper along with the amount to be delivered at each stop.
Drivers knew the time allotment for all routes and would never come back to the
plant before that time allotment expired.
On of the most attractive aspects of working as an assistant or a driver was that

usually atleast six hours of the eight – hour day were spent away from the plant
and immediate supervision. Invariably, the men would “pull the route” the
quickest way, taking advantages of all short cuts, rearranging the list, and letting
the waiting news boys help them unload. Some did all this merely to prove that
they knew routes better than the men who assigned them.
They would finish unloading all papers and then proceed to a place where the
truck could be effectively hidden away from the prying eyes of an occasional
newspaper executive who might happen by. The driver and his assistant would
then pass at their leisure an hour or more in a bar, dhaba, mess or in a hotel, until
it was time to return to the plant.
If your are a manager in this newspaper, are they any changes you would make in
these jobs?
Justify your “Yes” or “No” answer.
END

TERM END EXAMINATION – NOVEMBER / DECEMBER, 2005

FIRST SEMESTER
MANAGERIAL ECONOMICS – 151C

SECTION – A
1.a) “Managerial Economics is the application of economics in analyzing business

decisions” – Explain.
(or)
1.b) Explain the fundamental concepts of managerial economics
2.a) State and explain the law of demand
(or)
2.b) Explain price elasticity of demand.
3.a) Define “production function” and explain the properties of an iso-quant.
(or)
3.b) Explain the cost – output relationship in the short run.
4.a) How are price and output determined under oligopoly market? Illustrate your
answer using Kinked demand curve model.
(or)
4.b) What are the general objectives of pricing policy?
5.a) “Profit is a reward for bearing risk and uncertainty” – Discuss and justify your
answer with suitable example.
(or)
5.b) Discuss the various phases of business cycle.
SECTION – B
6. Discuss the role and responsibilities of Managerial Economist in a business

establishment.
7. Explain in detail about various economies of scale.
8. Discuss the various concept of National Income and What are the methods
available to measure national income?
SECTION – C
9.a) Briefly discuss different methods of demand forecasting.
b) The following data refer to sales, in thousands of rupees (x), of a colour television
during five years:
Year 1999 2000 2001 2002 2003

Sales (s) 605 715 830 790 835
Assuming the present trend continues, in which year will you expect 2000 sales to
be doubled?
END
(For candidates admitted during 2004-2005 onwards)


FIRST SEMESTER
FINANCIAL AND MANAGEMENT ACCOUNTING – 151D

SECTION – A
1.a) Differentiate ‘Management accounting from financial accounting’.

(or)
1.b) Bring out accounting significance of ‘Going concern concept’.
2.a) What is a ‘Common size statement’? Explain its usefulness.
(or)
2.b) A Company, whose accounting year is the calendar year, purchased on 1st April
2002, machinery costing Rs. 30,000.
It purchased further machinery on 1st October, 2002 costing Rs.20,000 and

on 1st July 2003 costing Rs.10,000. On 1st January 2004 one third of the
machinery installed on 1st April, 2002 became obsolete and was sold for
Rs. 3,000.
Show how machinery account would appear in the books of the company, it being
given that machinery was depreciated by fixed installment method at 10 percent
per annum.
3.a) What are limitations of financial statements?

(or)
3.b) From the following compute ‘Current Ratio’.
Rs. Rs.
Sundry Debtors 40,000 Sundry creditors 20,000
Prepaid Expenses 20,000 Debentures 1,00,000
Short-term Investments 10,000 Inventories 20,000
Loose Tools 5,000 Outstanding expenses 20,000
Bills payable 10,000
4.a) “Fixed costs are variable per unit, while variable costs are fixed per unit”.
Comment.
(or)
4.b) Ms. Manchu furnishes the following data relating to the manufacture of a standard
products during the month of April 2004:
Raw materials consumed Rs. 15,000
Machine hour rate Rs. 5
Selling overheads Re. 0.50 per unit
Units sold 16,000 at Rs. 4 per unit.
You are required to prepare a cost sheet from the above, showing:
a) The cost per unit: b) Profit per unit sold and profit for the period.
5.a) Explain ‘Zero Base Budgeting’ and its importance.

(or)
5.b) The Sales Director of a manufacturing company reports that next year he expects
to sell 50,000 units of a particular product. The Production Manager consults the
storekeeper and costs his figures as follows:
Two kinds of raw materials, A and B, are required for manufacturing the product.
Each unit of the product requires 2 units of A and 3 units of B.
The estimated opening balances at the commencement of the next year are:
Finished product: 10,000 units
Raw material: A = 12,000 units; B = 15,000 units
The desirable closing balances at the end of the next year are:
Finished products: 14,000 units
A = 13,000 units, B = 16,000 units
Draw up a quantitative chart showing materials purchase budget for the next year.
SECTION – B
6. Prepare a cash budget for the month of May, June and July 2004 on the basis of
the following information:
a) Income and expenditure forecasts:

Month Credit Credit Wages Rs. Expenses
sales purchases Manufacturing Office Selling
Rs. Rs. Rs. Rs. Rs.
March 60,000 36,000 9,000 4,000 2,000 4,000
April 62,000 38,000 8,000 3,000 1,500 5,000
May 64,000 33,000 10,000 4,500 2,500 4,500
June 58,000 35,000 8,500 3,500 2,000 3,500
July 56,000 39,000 9,500 4,000 1,000 4,500
August 60,000 34,000 8,000 3,000 1,500 4,500
b) Cash balance on 1st May 2004, Rs. 8,000.

c) Plant costing Rs.16,000 is due for delivery in July, payable 10% on delivery
and the balance after 3 months.
d) Advance tax of Rs.8,000 each is payable in March and June.
e) Period of Credit allowed i) by suppliers two months and ii) to customers – one
month.
f) Lag in payment of manufacturing expenses ½ month and
g) Lag in payment of office and selling expenses one month.
7. The following particulars are obtained from costing records of a factory:
Product A Product B
(per unit) (per unit)
Selling price Rs. 200 500
Material (Rs.20 per litre) Rs. 40 160
Labour (Rs. 10 per hour) Rs. 50 100
Variable overhead Rs. 20 40
Total fixed overheads – Rs. 15,000

Comment on the profitability of each product when:
a) Raw material is in short supply
b) Production capacity is limited
c) Sales quantity is limited
d) Sales value is limited and
e) Only 1000 litres of raw material is available for both the products in total and
maximum sales quantity of each product is 300 units.
8. Balance sheets of M/S Black and White as at 1.1.2004 and 31.12.2004 were as
follows:
BALANCE SHEET
Liabilities (Rs.) Assets (Rs.)
01.01.04 31.12.04 01.01.04 31.12.04
Creditors 40,000 44,000 Cash 10,000 7,000
Mrs. White’s loan 25,000 --- Debtors 30,000 50,000
Loan from Canara Stock
40,000 50,000 35,000 25,000
Bank
Capital 1,25,000 1,53,000 Machinery 80,000 55,000
Land 40,000 50,000
Building 35,000 60,000
Total 2,30,000 2,47,000 2,30,000 2,47,000
During the year machine costing Rs. 10,000 (accumulated depreciation Rs. 3,000)
was sold for Rs. 5,000. The provision for depreciation against machinery as on
1.1.04 was Rs. 25,000 and on 31.12.04 was Rs. 40,000. Net profit for the year 2004
amounted to Rs. 45,000. You are required to prepare Funds Flow Statement.
SECTION – C
9.a) Extract from financial accounts of xyz Ltd. are:
I year II year
Assets Liabilities Assets Liabilities
(Rs.) (Rs.) (Rs.) (Rs.)
Stock 10,000 -- 20,000 --
Debtors 30,000 -- 30,000 --
Payment in advance 2,000 -- -- --
Cash in hand 20,000 -- 15,000 --
Sundry Creditors 25,000 30,000
Acceptances 15,000 12,000
Bank overdraft -- 5,000
Total 62,000 40,000 65,000 47,000
Sales amounted to Rs.3,50,000 in the first year and Rs. 3,00,000 in the second
year. You are required to comment on the solvency position of the concern with
the help of accounting ratios.
END


FIRST SEMESTER
QUANTITATIVE METHODS FOR MANAGEMENT – 151E

SECTION – A
1.a) In a survey of 1000 people, the number of persons who read different newspapers
are as follows:
Hindu (H) Express (E) Deccan (D) H&E E&D D&H All the three
400 500 200 100 50 50 20
Find the number of people who do not read any of the three newspapers.
(or)
1.b) A manufacturer produces three products : P, Q, and R which he sells in two
markets.
Products
Markets
P Q R
I 10,000 2,000 18,000
II 6,000 20,000 8,000
i) If unit sale prices of P, Q and R are Rs.2.50, Rs.1.25 and Rs.1.50

respectively, find the total revenue in each market.
ii) If unit costs of the commodities are Rs.1.80, Rs.1.20 and Rs.0.80
respectively, find the gross profit.
58
2.a) The cost C of manufacturing certain article is given by C = 5 + + 3x2 where x
x
is the number of articles produced. Find the minimum value of C.
(or)
2.b) A company has determined that the total cost C = 100 + 0.015x2 and total revenue
R = 3x. Find the production rate x that will maximize profits of the company.
Find the maximum profit.
3.a) An aeroplane covers the distances between four cities at different speeds.
x km x km x km
A 1000 km/hr B 2000 km/hr C 3000 km/hr D
The distances between A & B, B & C and C & D are equal. Find the average
speed. (or)
3.b) The wages pattern of three sections of employees in a factory is as follows:
Section No. of Mean Wages Standard deviation

employee (in Rs.) (in Rs.)
s
A 50 1113 60
B 60 1120 70
C 90 1115 80
Find the combined average wages and S.D of all the workers of the factory
PTO
4.a) Three machines A, B, C produce 50%, 30% and 20% of total number of items of
a factory. The percentage of defective outputs of these machines are 3%, 4% and
5% respectively. If an item is selected at random, what is the probability that the
item is defective?
(or)
4.b) An MBA graduate applies for a job in two companies X and Y. The probability
of his being selected in company X is 0.7 and being rejected in company Y is 0.4.
The probability of atleast one of his applications being rejected is 0.6. What is the
probability that he will be selected in one of the companies?
5.a) The following data show the number of seeds germinating out of 10 on a damp
filter for 80 sets of seeds. Fit a binomial distribution to this data.
No. of seeds 0 1 2 3 4 5 6 7 8 9 10
No. of sets 6 20 28 12 8 6 0 0 0 0 0
(or)
5.b)Construct a Fisher’s ideal index number for the following data
2000 2001
Items
A 10 40 12 45
B 11 50 11 52
C 14 30 17 30
D 8 28 10 29
E 12 15 13 20
SECTION – B
6. Calculate the Pearson’s Correlation Coefficient between the height of father and
height of son from the following data
Height of father 64 65 66 67 68 69 70
Height of son 66 67 65 68 70 68 72
7. A sample of 100 dry battery cells tested to find the length of life produced the
following results.
Mean = 12 hrs. S.D = 3 hrs.

What percentage of cells are expected to have life?
i) more than 15 hours ii) less than 6 hours iii) between 10 and 14 hours
8. From the data given below calculate seasonal indicies for the four quarters.
Year
Quarte
200 200 200 200 2004
r
0 1 2 3
I 40 42 41 45 44
II 35 37 35 36 38
III 38 39 38 36 38
IV 40 38 40 41 42
SECTION – C
9. The following data shows the ages (X) and blood pressures (Y) of 8 persons.
Obtain the regression equation of Y on X and find the expected blood pressure of
a person who is 49 years old.
X 52 63 45 36 72 65 47 25
Y 62 53 51 25 79 43 60 33
Reg.No.:______________ END Q.P.Code: 042MBA01


Degree: Master of Business Administration
SECOND SEMESTER
OPERATIONS MANAGEMENT (251A)
Duration : 3 hrs. Maximum Marks : 60
SECTION – A
1.a) Trace the evolution of production function ?

(or)
1.b) Discuss the different models of production system?
2.a) What are the major problems in production planning and control?
(or)
2.b) Discuss the role of MRP and CRP in resource requirements planning.
3.a) What is service level? Explain.

(or)
3.b) Explain the various techniques of inventory control.
4.a) Distinguish between centralized and floor inspection?

(or)
4.b) The following table gives the number of defects observed in 8 woolen
carpets. Construct the control chart for the number of defects
Carpet No. : 1 2 3 4 5 6 7 8
No. of defects : 2 5 5 6 1 5 1 7
5.a) Enumerate the various steps involved in method study. List out the factors that
indicate the need for method study?
(or)
5.b) What is work sampling? What are its uses?
SECTION – B
Answer ANY TWO questions (2 x10 = 20 Marks)
6. Define production plan. Describe the relationship between the Master production
schedule and the production plan.
7. Acceptance sampling instead of 100% inspection might be appropriate under

certain conditions provided that the managements are willing to take risks. Describe
these risks and outline the various types of sampling scheme that are available together
with other information concerning the schemes.
8. What is the need of classifying inventories? Discuss ABC analysis in this regard?
PTO
SECTION – C
Compulsory (1 x10 = 10 Marks)
9. A manufacturing company has a seasonal demand pattern with the forecast

demand for each month next year equal to 1300, 1000, 800, 700, 700, 700, 800, 900,
1000, 1200, 1400 and 1500 units, respectively. The company plans to end the current
year with about 800 units in inventory. The company requires a minimum of 500 units in
inventory for safety stocks and work in process. It cost $1.10 per month to hold a unit in
inventory. The company will end the current year with 40 employees and it costs $400 to
like and $ 600 to lay off an employee. It takes an employee 5 hours to make a product.
For simplified planning each month is considered to have 20 days.
Question:
1. Compute the cost of a chase strategy in which the number of employees in

changed so the monthly production rate is made equal to the monthly demand
rate?
END
Reg.No.:______________ Q.P.Code: 042MBA02



SECOND SEMESTER
MARKETING MANAGEMENT (251B)
Duration : 3 hrs. Maximum Marks : 60

SECTION – A
1.a) What are the various types of buying behaviour that consumers posses. How does
a marketer has to react to the various buying behaviour.
(or)
1.b) What is a “Niche”? How do the customers in Niche react to advertising, add a
note on the characteristics of an Niche market.
2.a) Explain about VMS and its types.

(or)
2.b) Explain HMS and MMS.
3.a) What are the various promotional tools available for a marketer.
(or)
3.b) What is a “KIOSK Marketing”? What are the advantages from a customer’s point
of view.
4.a) What are the ways available for evaluating effectiveness of a advertising?
(or)
4.b) If clear opponent and objectives are specified. What are the attack options
available for a marketer?
5.a) Explain in detail about consumer goods classification with examples.

(or)
5.b) Explain the various brand name decisions available for a marketer to choose. Add
a note on qualities for a brand name.
SECTION – B
Answer ANY TWO questions (2 x10 = 20 Marks)
6. Explain in detail about the new product development process.
7. What are the various price – adaptation strategies available for a marketer?
8. Explain in detail about the BCG approach. Explain, what decisions a company
should take at the four cells.
PTO
SECTION – C
Compulsory (1 x10 = 10 Marks)
9. Read the case and answer the questions : -
Ramanuja Sugar Company is the manufacturer of best quality sugar over the past
30 years. The out come of the research conducted by the company gave a very
bright and innovative turn to the company. They came out with a fact after
extensive laboratory research that sugarcane juice can be preserved upto six
months if some preservatives are added to it and stored in airtight containers.
This is a innovative product entirely new and marketing requirements will be

different from those of existing ones. The company has decided to make use of
opportunities for the new and allied products, which can be marketed with juice.
The company hired a young and dynamic MBA graduate Mr.Nimish as a new
marketing executive. He was asked to formulate appropriate marketing strategies
for the new product range.
Analyze the case in light of formulating marketing strategy and plan to launch
sugar cane juice and its allied products on all India basis.
Questions:
1. Suggest the allied product (product mix) and brand name.

2. Suggest an appropriate distribution network along with proposed incentives to
channel members.
3. Suggest various sales promotional activities for the new products.
END


SECOND SEMESTER
FINANCIAL MANAGEMENT – 251C

SECTION – A
1.a) Do you consider the conventional objective of profit maximization as the goal of
an organisation? If not, what is the alternative?
(or)
1.b) Trace the evolution of the role of finance manager in an organisation today.
2.a) What are the characteristics of capital budgeting? Why should companies be
watchful over capital budgeting?
(or)
2.b) What is time value of money? How do analysis account for it in evaluating
returns? Calculate present value of the following proposal with a desired rate of
return of 10% and say whether the proposal is acceptable: Investment
Rs.60.lakhs, cash inflows during the effective life of investment of 5 years are Rs.
20 lakhs, Rs. 25 lakhs, Rs.8 lakhs and Rs. 15 lakhs.
3.a) What is weighted average cost of capital. Work out the after tax weighted
average cost of capital for the following pattern of funding:
Bond @ 7% Rs. 125 lakhs
Equity @ 12% Rs. 175 lakhs
Bank borrowings @ 14% Rs. 50 lakhs
Rate of taxation 35%.
(or)
3.b) Explain about NI approach in cost of capital. How is it calculated? What are the
assumptions on which the theory is built?
4.a) What are the factors that contributed to the creation of receivables? Does increase
in receivables indicate prosperity of a firm?
(or)
4.b) Elaborate the different types of dividend policies that Indian companies follow.
Work out the value of the following firm using Gordon’s Growth model:
Flourina Forte Ltd has declared a dividend of 40% of its distributable profit of Rs.
126 lakhs for 2004-05. Its cost of capital is 15%. The company has a constant
growth rate of 8%.
5.a) What does capital assets pricing model suggest and what are its assumptions?
Calculate the expected rate of return on a stock, with a beta of 1.25, when the
market rate of capitalization is 10% and the risk free rate of return is 4.5%?.
(or)
5.b) What is financial leverage? How does it differ from operating leverage? Work
out the degree of financial leverage, operating leverage and combined leverage
from the following information: Sales Rs. 24.38 lakhs Variable costs Rs.
8.93 lakhs. Fixed costs Rs. 10.38 lakhs ( includes interest Rs.2.75 lakhs)
SECTION – B
6. Mention the methods of estimating working capital requirements of a company.

Explain with examples.
7. Sales of Humayun Holocast Ltd. Were Rs. 14.40 lakhs for 2004 –05. Its bad
debts were 2%. Its cost of working capital is 10%. Variable cost was 70% of
sales. Tax rate 40%. The company proposes to introduce credit terms of
2/10/net30 from the next year. It expects to increase sales by Rs. 40,000 and
reduce collection period from 30 days to 20 days. Fifty percent of customers are
expected to avail of the discount and pay on 10th day. Others will pay on 30th day.
Assuming bad debt remains same at 2%, would you advice the company to
change its credit policy?
8. What is factoring? What are the types of factors you are aware of?
SECTION – C
9. What are the assumption on which the irrelevance of sources of capital in valuing
a firm, as propounded by Miller and Modigliani, are based? Explain the proposition I
of the model with a suitable example?
END


SECOND SEMESTER
HUMAN RESOURCE MANAGEMENT – 251D

SECTION – A
1.a) Explain ‘Strategic Human Resources Management’. How it is different from

traditional personnel management?
(or)
1.b) Explain different roles of HR managers.
2.a) What do you mean by ‘Job description’? How it is different from ‘Job
specification’?
(or)
2.b) What is recruitment? Is it different from selection? Explain sources of recruitment
with merits and demerits.
3.a) What is ‘Orientation’? Explain its needs.

(or)
3.b) What do you mean by ‘Career development’? Explain different stages of a career.
4.a) Explain ‘Job evaluation’. Describe different methods of job evaluation.

(or)
4.b) Explain ‘Statutory benefits’. Why does a company provide non-statutory benefits
also?
5.a) What is meant by the term ‘Dismissal’? Is it a normal separation method?

Explain. (or)
5.b) What is collective bargaining? How this is believed to improve industrial
relations?
SECTION – B
6. Mention different types of tests adopted for selecting employer. Explain the
importance of work sampling tests and simulation techniques in detail.
7. What is a trade union? What specific role can be played by trade unions in the era
of liberalization and privatization? Can industries like IT and ITEs be brought
under trade unions?
8. What is MBO? How it plays an important role in P.A? What are the merits and
demerits of using MBO for evaluating performance of employees? Is it applicable
to all the jobs in an organisation?
PTO
SECTION – C
9. Mr X was a Senior HR Manager in a cement company. The company employed

about 2000 employees. The company planned to honour employees who were
working for the company for more than 15 years. It was decided by the
management to present all employees with a quality wrist watch. Watches were
purchased and kept ready for distribution and a decision about when to distributed
was to be made within a day or two.
In the above circumstances, HR Manager was addressing an important gathering

in the seminar hall of the company. Suddenly, a group of about 6 trade union
members (employees) entered the hall unauthorisedly, demanding instant distribution
wrist watches to the concerned employees.
How will you manage the situation, if you were HR Manager?
END


SECOND SEMESTER
QUANTITATIVE TECHNIQUES – 251E

SECTION – A
1.a) Write the dual of Linear programming problem.

Minimize z = 4x1 + 6x2 + 18x3 subject to the constraints.
x1 + 3x2 ≥ 3, x2 + 2x3 ≥ 5; and xj ≥ 0 ( j = 1,2,3 )
(or)
1.b) “Operations Research is an aid for the executive in making his decisions based on
scientific method analysis” – Discuss the above statement in brief.
2.a) Obtain the initial basic feasible solution to the following transportation problem.
D E F G Available
A 11 13 17 14 250
B 16 18 14 10 300
C 21 24 13 10 400
Requirement 200 225 275 250
(or)
2.b) What is an assignment problem and how do you interpret it as an Linear
Programming Model?
3.a) What do you mean by Network? The head of the institution is arranging a dinner
meeting with an international speaker and you are responsible for organising it .
How could PERT / CPM methodology be useful for this situation?
(or)
3.b) In a railway marshalling yard, goods trains arrive at a rate of 30 trains per day.
Assuming that the inter arrival time follows an exponential distribution and the
service time distribution is also exponential with an average of 36 minutes.
Find i) the mean queue size ii) the probability that the queue size exceeds 10.
4.a) Discuss the various costs related to inventory.

(or)
4.b) Find the optimum order quantity for a product for which the price breaks are as
follows: Quantity Unit cost (Rs.)
0 ≤ Q1 < 500 10.00
500 ≤ Q2 9.25
The monthly demand for the product is 200 units, the cost of storage is 2% if the
unit cost and the cost of ordering is Rs.350.00
5.a) What is meant by Monte Carlo method of simulation? Write down the steps
involved in Monte – Carlo simulation procedure.
(or)
5.b) Explain clearly the various ingredients of a decision problem.
PTO
SECTION – B
6. A departmental head has four subordinates, and four tasks to be performed. The
subordinates differ in efficiency, and the tasks differ in their intrinsic difficulty. His
estimate of the time each man would take to perform each task, is given in the matrix
below:
Men
Tasks
E F G H
A 18 26 17 11
B 13 28 14 26
C 38 19 18 15
D 19 26 24 10
How should the tasks be allocated, one to a man, so as to minimize the total man-
hours?
7 The following table give the activities in a construction of project and other
relevant informations:
Activity
1–2 1–3 2–3 2–4 3–4 4–5 4–6 5–7 6-7
Normal Time
20 25 10 12 5 10 5 10 8
(in days)
Crash Time
17 25 8 6 2 5 3 5 3
(in days)
Normal Cost
600 200 300 400 300 300 600 500 400
(in Rs.)
Crash Cost
720 200 440 700 420 600 900 800 700
(in Rs.)
v) Draw network of the project.

vi) Find the total float and free float for each activity.
vii) Using the above information crash the activity until all paths are critical
and get the duration of the project.
8. From the following values prepare forecasts by the methods of exponential

smoothing taking initial estimate as 100, ∞ = 0.4 and an initial trend value zero.
Time Period 199 199 199 199 199 199 199 199 199
2000
(E) 1 2 3 4 5 6 7 8 9
Sales in Rs.
104 108 118 115 120 122 123 125 128 130
(Crores)
SECTION – C
9. What are the important principles or criteria to select an optimal action? Explain
them.
END

TERM END EXAMINATION –NOVEMBER / DECEMBER, 2005

SECOND SEMESTER
RESEARCH METHODS FOR MANAGEMENT – 251F

SECTION – A
1.a) What do you mean by research? Explain various characteristics required for good
research?
(or)
1.b) What is a research problem? What is the necessity of defining a research
problem?.
2.a) Explain the steps involved in sampling design?

(or)
2.b) Narrate the procedure for developing Likert type scales.
3.a) What are the main aspects to be considered while designing a questionnaire?
(or)
3.b) Differentiate between primary and secondary data?.
4.a) What is Chi-Square test? Explain the steps involved in Chi-Square test?
(or)
4.b) Sample of sales in similar shops in two towns are taken for a new product with
the following results:
Town Mean Sales Variance Sample Size
A 57 5.3 5
B 61 4.8 7
Is there any evidence of difference in sales in the two towns? Use 5% level of
significance for testing the difference between the means of two samples.
5.a) Give a brief outline of writing a technical report.

(or)
5.b) “Report writing is more an art that requires practice and experience” - Discuss.
SECTION – B
6. Explain various types of probability and non-probability sampling techniques?
7. Explain the basic concepts of Research design?
8. Classify & Explain the types of multivariate techniques using flow diagram.
SECTION – C
9. An automobile company wants to study the market potential for its new Bike to
be launched soon in the market. The company intends to conduct a market study
before launching its vehicle. You are asked to prepare a research design for the
study.
END

TERM END EXAMINATION –NOVEMBER / DECEMBER, 2005

SECOND SEMESTER
BUSINESS ENVIRONMENT – 251G

SECTION – A
1.a) Explain the significance of business environment and its impact to any business.
(or)
1.b) ‘Government and political system largely determine the success of a business
enterprise’ - Write your remarks in detail.
2.a) How would you justify the IX plan priorities as progressive and need based?.
(or)
2.b) What are the merits and demerits of public and private sector enterprises.
3.a) Industrial Policy Resolution paved the way for Industrial development - Explain.
(or)
3.b) “Small scale and cottage Industries reduce the risk and ensures widespread
industrial development” – Present your arguments with suitable examples.
4.a) In developed countries the share of service tax is higher where as it is

comparatively less in developing countries. – Suggest measures to improve the
service tax collections.
(or)
4.b) How would you control the economic and industrial activities through fiscal
policy.
5.a) Discuss the background scenario in which MRTP Act was enacted and repealed?
(or)
5.b) What are the functions of SEBI?
SECTION – B
6. Bring out a conceptual model of business environment and describe the influence
of each constituent over other.
7. “Consumer Protection Act is to guard the consumers, besides to caution the

business firms” – Discuss the pros and cons of the Consumer Protection Act..
8. Write short notes on

v) Directive principles of state policy
vi) Capital formation
vii) VAT
viii) SEBI
PTO
SECTION – C
9. Case study
“There are Unions, associations in each bank. Each one has a responsibility
to communicate about the new drivers, competition, convergent and
consolidation of the banking industry among the employees and staff”.
Appealing to the employee to reflect on consolidation as an absolute necessity
in the current competitive global environment, the political emissary said, “It
adds size, scale, technology and reduces cost of operations”. For, it was not
number of banks, but strength of banks that counted. Read the case and
answer the following questions.
a). What are the influences that emerged out of social, political and
economic environment?
b). State whether the work culture of the banks triggered this type of
initiative and more from Government side.
c). How consolidation would help the banks to face the threat of entry of
foreign financial organisations such as foreign banks, FIIs etc.?
END


THIRD SEMESTER
STRATEGIC MANAGEMENT – 351A

SECTION – A
1.a) State and explain ‘any six’ benefits of Strategic Management.

(or)
1.b) Narrate ‘any six’ advantages and disadvantages of international operations.
2.a) Why environmental scanning is necessary?

(or)
2.b) Neatly draw “Value Chain Model” and its ‘Components’ separately.
3.a) Explain the strategies now followed by “Banks” in India.

(or)
3.b) Narrate ‘any three’ grand strategies.
4.a) Explain IA-BS matrix.

(or)
4.b) What is A.D. Little’s life Cycle Approach?
5.a) What is ‘Balanced Score Card’?

(or)
5.b) Narrate DuPont’s control model.
SECTION – B
6. “Potential strength and weaknesses of key internal factors are also to be viewed”
Discuss.
7. “Strategic funds programming is important” why?
8. In your view, “What would be the future of strategic management ?”
SECTION – C
9. HLL is a subsidiary of Anglo-Dutch consumer major Unilever Public Limited

Company, which was formed in 1930 by the merger of Lever Brothers of UK and
Margain Union of Holland. Unilever has a wide range of products with 1600 brands
and operated globally. Then it restructured its business to 1200 products.
They started business in India during 1881 with Sunlight soap. Imported Dalda and
Lotus brand Vanaspathi from Holland and started manufacturing soap and
Vanaspathi in India during 1932 by establishing two soap factories and one
Vanaspathi factory. These businesses were undertaken by Lever Brothers and
Hindustan Vanaspathi manufacturing company respectively. A third company named
United Traders Limited was engaged in trading activities. HLL was formed in 1956
by merging these companies.
HLL developed its business in pre-liberalization era and post liberalization era.
It’s success vested with:

1. “Expansion’ (Food & Beverages, Tea, Coffee, Dairy products, Marine
products etc.,)
2. “Business Restructuring” (Part of HLL business to Lipton India. Fertilizers
and Chemicals to Hindustan Lever Chemical limited etc.,)
3. “Takeover and Merger” (Takeover of TOMCO, Lakme: Merger of Broke
bond Lipton India Ltd, Ponds etc.,)
Analyzing the case, bring down any five-success strategies of HLL in Business.
END


THIRD SEMESTER
INTERNATIONAL BUSINESS – 351B

SECTION – A
1.a) How does the nature of international business change over during the passage of
time?
(or)
1.b) Explain how some political systems help international trade? Does Indian
political system block speedy growth of international business?
2.a) How does culture play an important role in international business? Give
examples.
(or)
2.b) Explain briefly the international trade theories. What do they convey?
3.a) Why do countries form into groups? Explain the advantages of such groups by
mentioning names of such groups.
(or)
3.b) What are the benefits a country get out of FDI, as a home country as well as a
host country?
4.a) How do companies profit from globalization? Support your answer with specific
example.
(or)
4.b) How do companies go for strategic alliance? Explain with examples.
5.a) What are the pitfalls of exporting products? How these can be avoided?
(or)
5.b) What role export financing is playing in promotion of export trade?
SECTION – B
6. Name various regional groups operating in this world and explain their functions.
What are the specific problems of European union at present?
7. How will you structure an international business organization? What specific

form you recommend for a new enterprise interested in starting its own
international business wing?
8 How local responsiveness promotes profit of international companies? Explain

with examples.
SECTION – C
9. A recent survey conducted by FICCI states that 70% of foreign companies in

India are earning profit out of their Indian operations. These companies
highlighted the need for building brand India and showcase India as potential
investment destination.
As an observer of FDI inflow into India, what suggestions do you offer to attract
more investments into India?
END


THIRD SEMESTER
MANAGEMENT INFORMATION SYSTEM – 351C
SECTION – A
1.a) Why is it important to understand the difference between Computer Literacy and
Information Literacy?
(or)
1.b) What is the role of Information system in Decision Making? Classify information
system on the basis of decision making.
2.a) Outline the difference between multiprogramming system software and

multiprocessing system software.
(or)
2.b) What is a platform and how does this concept affect computing between different
platforms?
3.a) Explain Data Mining. What is the specific necessity of data mining in Research
Organisations?
(or)
3.b) Illustrate the issues decision makers face while using softwares in making
decisions with an example.
4.a) What advantages does a data-driven DSS have over a model driven DSS?
Mention a few with examples.
(or)
4.b) List with examples the components which play a vital role in determining the
Information Architecture.
5.a) How can Information Systems and Information Technology be used to

help an organisation gain strategic advantage over its competitors?
(or)
5.b) How does B2B and B2C differ in the web based business to yield the business
firms with technology as USP?
SECTION – B
6. Use your imagination and come up with an idea of how your organisation can use
an Intranet or Extranet.
7. Write short notes on i.) Protocol ii.) Fuzzy Logic iii.) ERP iv.) Blue Tooth
Computing.
8 Does organisation need to concentrate on socio economic factors in determining
its Information Network. State reasons for your suggestions.
P.T.O
SECTION – C
10. In India the Entrepreneurship in IT enabled Organisations is growing due to the

world wide demand in IT oriented industries. It was forecasted that India would
become World Leader after the millennium year. Does Indian Entrepreneurs have
a role to play or existing IT company’s alone would fulfill the forecast
1. Discuss and illustrate an Information system market study and
forecast.
2. Also provide guidelines with respect to the present IT policy.
END
Register No.:______________ Q.P.Code: 043MBAU1


THIRD SEMESTER
Elective : ORGANISATIONAL CHANGE AND DEVELOPMENT – 351U1

SECTION – A
1.a) What are the main sequential phases of organisational change?

(or)
1.b) What are the functions of external consultant in managing organisational change?
2.a) Outline the objectives of organisational development.

(or)
2.b) What is Grid Training? How does it help in improving individual performance in
an organisation?
3.a) Explain briefly process consultation as OD intervention strategy.

(or)
3.b) What is survey feedback as an intervention of OD?
4.a) Explain any five instruments for OD implementation.

(or)
4.b) What is social loafing and how does it take place?
5.a) What are the problems of implementing OD?

(or)
5.b) Distinguish between structured and unstructured OD interventions.
SECTION – B
6. Who are involved in monitoring an effort to make a change and how can it be
made move effective?
7. A large organisation manufacturing electronic products consults you for the

introduction of MBO. What steps will you advise the organisation to take for
introduction of MBO? How will you explain the benefits and dangers of MBO?
8 Explain the guidelines for a pragmatic approach to OD programmes in an

organisation.
SECTION – C
11. The idea of student participation in the management of institutions has been much
discussed about rarely implemented. You are advised to prepare a plan of
implementation for your institution. Give a brief outline of the sequential
processes you would adopt.
END


THIRD SEMESTER
Elective : HUMAN RESOURCE DEVELOPMENT – 351U2

SECTION – A
1.a) What is the importance of HRD in the modern context?

(or)
1.b) Bring out the advantages of good interpersonal feedback.
2.a) What are key performance areas? Give examples.

(or)
2.b) What are the reasons for performance appraisal?
3.a) List the objectives of potential appraisal.

(or)
3.b) Write a note on the importance of career planning.
4.a) Draw the conceptual framework for training.

(or)
4.b) How are training objectives determined?
5.a) What are the characteristics of OD?

(or)
5.b) Write a note on the HRD – OD interface.
SECTION – B
6. Give an account of development oriented appraisal systems. Bring out their

features.
7. How does HRD ensure employee development?
8 Write a note on HRD experiences in India.
SECTION – C
12. ABC Ltd. is planning massive mechanisation of its labour intensive textile units
in Tamil Nadu. This news has been badly received by the labour unions. They are afraid
that there would be major reductions in labourers.
Use HRD/OD approach for solving this problem.
END
ARegister No.:______________ Q.P.Code: 043MBAU3


THIRD SEMESTER
Elective: MANAGEMENT INTERPERSONAL EFFECTIVENESS – 351U3

SECTION – A
1.a) What is self-analysis?

(or)
1.b) What are the components of Non-verbal communication?
2.a) How does Berne’s Ego-States Analysis help to improve inter-personal

communication and relationship?
(or)
2.b) What are the features of a nurturing parent and a controlling parent or critical
parent?
3.a) Why are performance feedbacks essential in organisation?

(or)
3.b) What is ‘Assertiveness’?
4.a) What are the functions of counselling?

(or)
4.b) What are the perceptual errors that can occur during an performance interview?
5.a) What are the various focuses / causes of employee stress?

(or)
5.b) Suggest steps to help develop a positive assertive attitude.
SECTION – B
6. What is ‘Time structuring’ according to Berne and explain the ways for
structuring time.
7. Explain the advantages and disadvantages of Grape-vine in organisations.
8 Give a detailed note on the strategies adopted in ‘Impression Management’.
SECTION – C
13. KAROSHI-DEATH BY OVERWORK
Yoichi Kawamoto typically worked eight hours each day, then stayed an extra six
hours of unpaid overtime. The 52 year-old manager at a machinery firm in
southern Japanese city of Kobe also felt obliged to work Saturdays and holidays.
He had one day penned a note, saying: “overtime work with no pay or not
enough. Being forced to stay late”. Kawamoto died a few days later. “His death,
from a massive heart attack, was almost spontaneous,” Kawamoto’s wife recalls.
“Those long working hours killed him”.
P.T.O.
Yoichi Kawamoto was a victim of Karoshi death from overwork. The Japanese
Government recoded 317 cases of Karoshi, but experts say the death toll may be
closer to 10,000 and that one million white-collar employees are at risk. Karoshi
occurs because long work hours cause unhealthy life-style, such as smoking, poor
eating habits, lack of physical exercise and sleeplessness. This results in weight
gain which along with stressful working conditions, damages the cardiovascular
system and leads to strokes and heart attachés. Long working hours also leads to
depression, which leads to high suicide rates.
Companies in Japan are laying off employees and loading extra work onto those
who remain. Performance – based expectations are replacing lifetime
employment guarantees adding more pressures. Many also blame Japan’s
“Samurai Spirit” culture, which idolizes long work hours as the ultimate symbol
of company loyalty and personal fortitude.
Questions:
1. What in your opinion are the causes for stress in the Japanese work culture
explained above?
2. What are your suggestions to combat stress in the above case?
END


THIRD SEMESTER
Elective : PERFORMANCE MANAGEMENT - 351U4

SECTION – A
1.a) Discuss the difference between performance management and performance

appraisal.
(or)
1.b) Give details about the process of performance appraisal and its methods.
2.a) Clarify the process of setting objectives.

(or)
2.b) Explain the attributes of goals.
3.a) Give account on the process of communication in an organisation.

(or)
3.b) Explain the various management development methods that organisation have.
4.a) Write up about essentials of a good appraisal system.

(or)
4.b) Give some suggestions for designing an good appraisal system.
5.a) Differentiate between efficiency and effectiveness. Give your approaches

to measure effectiveness.
(or)
5.b) What are the various responses to change that an individual has in the
organisation?
SECTION – B
6. Explain the communication pattern that is prevailing in Indian organisation.
7. Elucidate the technique of MBO - for performance appraisal of managers.
8 Describe the process of organisational effectiveness through Adaptive – coping

cycle.
SECTION – C
14. The High Priced O.D Consultant
The middle manager of a large firm were told by the Corporate Human Resources
office that a group of consultants would be calling on them later in the week. The
purpose of the consultant’s visit would be to analyze. Inter functional relations
throughout the firm.
The consultants have been effective in using an OD intervention called “Team

Building”. This particular approach used six steps. When their approach was
explained to the managers, a great deal of tension was relieved. They had initially
thought that team building was a lot of Locus-Pocus like sensitivity training,
where people attack each other and let out their aggressions by heaping abuse on
those they dislike. By the same token, these managers generally felt that perhaps
the consultants were not needed. One of them put it this way: “Now that we
understand what is involved in team building! We can go ahead & conduct the
sessions ourselves. All we have to do is to choose a manager who is liked by
everyone and put him in the role of change agent/consultant. After all, you really
don’t need a high – priced consultant to do this team-building stuff. You just to
have a good feel for human Nature”. The other managers generally agreed.
However the Corporate Human Resource Director turned down their suggestion.
He hired the O.D consultants to dot the team building.
Questions
1. From the above discussion by managers regarding O.D technique, so you
think managers had an accurate view of the OD technique.
2. what are the reasons do you think with the Corporate Human Resources
Director’s decision to turn down their suggestions.
3. Do you agree with the Human Resources Director’s decision why? Why Not?
END
Register No.:______________ Q.P.Code: 043MBAV1


THIRD SEMESTER
Elective : SERVICES MARKETING – 351V1

SECTION – A
1.a) What are the distinctive features of services.

(or)
1.b) Classify services in detail.
2.a) What are the basis for segmenting health care market?
(or)
2.b) Explain zero level distribution for services.
3.a) What are the problems of service providers in the travel services?
(or)
3.b) Give your suggestions to improve railway services?
4.a) Identify the challenges in the telecommunication market in India.

(or)
4.b) List out the services of non-governmental organisations.
5.a) Explain SERVQUAL.

(or)
5.b) What are the problems associated with delivering services through intermediaries.
SECTION – B
6. Explain the contribution of service sector to Indian economy.
7. Suggest suitable positioning strategies to position leisure time services in metro

cities of India.
8 Develop appropriate marketing mix for a hospital with super speciality facilities
based at Coimbatore.
SECTION – C
9. SHA international Airlines would like to improve their market share. Currently
they are operating for seven global destinations from Chennai and Ten
destinations with in India. SHA Airlines wants to retain existing customers and
attract additional customers. If you are consulted what are your suggestions to
meet the objectives of SHA international Airlines?.
END


THIRD SEMESTER
Elective : APPLIED MARKETING RESEARCH – 351V2

SECTION – A
1.a) Describe the marketing research with suitable examples.

(or)
1.b) Provide two examples of how marketing research helps marketing personnel
make sound strategic decisions.
2.a) How marketing research can be helpful in developing new product in technology
oriented markets?
(or)
2.b) Choose a new product of your choice and describe a steps to be followed to test
that new product.
3.a) What is distribution research? Explain its components.

(or)
3.b) Help the firm to fix up the price for the matrimonial services offered on the
internet.
4.a) Explain any four before tests of copy testing.

(or)
4.b) What is media research? Explain its benefits.
5.a) Explain any two methods of sales forecasting suitable for industrial
products.
(or)
5.b) What is sales research? Explain the significance of sales research in managing
sales force.
SECTION – B
6. Design a research proposal that can be used to address the following management
decision problems : “Should the Taj Hotel in Mumbai, Bangalore, reduce the
quality of its towels and bedding, free toilet soaps and liquid soaps in order to
improve the profitability of the hotel’s operations?”.
7. For each of the listed concepts or objects, design a scale measurement that would
allow you to collect data on that concept/object.
i) An excellent long distance runner
ii) Size of the listening audience for a popular FM and MW radio station
iii) Spectators attitudes towards the Indian Cricket Team.
iv) Purchase intension for a new personal care product.
v) The satisfaction a person has toward his new Pulsar Bike.
8 Describe the major differences between probability and non-probability sampling

designs. What are the advantages and disadvantages of each?
SECTION – C
9. Design a questionnaire to measure the customer satisfaction level of a e-services
offered by a firm of your choice (for example. Amazon.com, Bazee.com,
Monstor.com, Shaadi.com.
END


THIRD SEMESTER
Elective : PROMOTION MANAGEMENT – 351V4

SECTION – A
1.a) Outline the components of the promotion mix.

(or)
1.b) Discuss the ALPA model or the Hierarchy of effects model with an example.
2.a) How will you measure advertising effectiveness?

(or)
2.b) Highlight the ethics in today’s advertising with examples.
3.a) How will you organize and motivate your sales force team?.
(or)
3.b) Elaborate on the tools available for sales promotion.
4.a) Prepare a print advertising copy for luxury soaps promotion.

(or)
4.b) Prepare a print advertising copy for promoting small cars.
5.a) Write short notes on catalogue marketing and mail order business.
(or)
5.b) Give a short note on celebrity endorsements and product placement in movies.
SECTION – B
6. Describe the various methods of budget appropriation for promotion.
7. Elaborate on the role of Internet in the promotion function of an organization.
8 Explain the steps involved in a public relations exercise. Discuss its various tools.
SECTION – C
15. State a product of your choice and chart out a road map for an advertising
campaign.
END


THIRD SEMESTER
ELECTIVE : SALES AND DISTRIBUTION MANAGEMENT - 351V5

SECTION – A
1.a) Explain the functions of sales organisation.

(or)
1.b) Write a note on the marketing policies that guides personal selling objectives.
2.a) State in brief the method of establishing sales territory.

(or)
2.b) Define prospecting. How will you make search for the prospect?
3.a) What are the methods of providing incentives to salesmen?

(or)
3.b) Define Sales contests. What are the different forms of sales contest prize?
4.a) Explain channel of distribution and its characteristics.

(or)
4.b) What are the factors you consider to be important in deciding channels of
distribution?
5.a) Explain the performance appraisal criteria for channel members.

(or)
5.b) How will you organise training programme for channel members?
SECTION – B
6. Outline the different types of sales organisation.
7. State and explain the main stages through which the customer’s mind passes
during sales talk.
8 Discuss the major issues in selecting sales people. How should they be
evaluated?
SECTION – C
9. Assume you are responsible for the distribution of computers at a mail order
company. Outline your strategy to ensure the availability, timeliness and quality
of the product for your customers.
.
END
Register No.:______________ Q.P.Code: 043MBAW1


THIRD SEMESTER
Elective : EQUITY RESEARCH AND PORTFOLIO MANAGEMENT – 351W1

SECTION – A
1.a) What do you mean by investment in securities? Explain the objectives of such
investments.
(or)
1.b) What is a bond? How bonds are valued? Do you agree that the value of a bond
increases when the market interest rate decreases and vice-versa? Explain.
2.a) What is the insurance principle of diversification of portfolio. Explain with the
help of a two- security portfolio.
(or)
2.b) What are the constraints of an investment programme? Explain.
3.a) What is risk? How can an investor protect himself from the different types of
risk?
(or)
3.b) What are the factors affecting the value of call option? Explain.
4.a) Explain Sharpe’s model for selecting the securities for constructing the optimal
portfolio.
(or)
4.b) Compare CAPM with APT.
5.a) Explain i) Constant Rupee Plan ii) Constant Ratio Plan

(or)
5.b) Explain i) Filter Rule ii) Oscillators
SECTION – B
6. Explain the efficient market hypothesis with special reference to the three forms
of efficient markets.
7. What are the factors which are considered in industry analysis? Explain each one
of them.
8 Explain how the performance of a portfolio can be measured with the help of the
Arbitrage Pricing Theory.
SECTION – C
9. The following data for a sample period are available.
Portfolio P Market
Average return 0.35 0.28
Beta 1.20 1.00
Standard Deviation 0.42 0.30
Non-Systematic risk 0.18 0
Compute the following performance measures for portfolio P and the market.
a) Sharpe b) Jensen c) Treynor d) Appraisal ratio. The risk – free rate
during the period was 0.06. By which measures did portfolio P out perform the
market?
END


THIRD SEMESTER
Elective : MERCHANT BANKING AND FINANCIAL SERVICES – 351W2

SECTION – A
1.a) State the functions of a merchant banker.

(or)
1.b) How are the financial services structured in India?
2.a) Explain the concept of H.P.

(or)
2.b) How are lease proposals evaluated?
3.a) Present SEBI guidelines for mutual funds.

(or)
3.b) What are the methods of a venture financing?
4.a) Explain the features of factoring.

(or)
4.b) Present the purpose of credit rating. Name the rating agencies in India.
5.a) Explain the modues operandi of securitisation in the country. Give a write
up on the present scenario.
(or)
5.b) Explain the various activities of a depository.
SECTION – B
6. What are the post issue activities of a merchant banker.
7. Explain the features of venture capital.

8 Explain the forms of factoring.
SECTION – C
9. X Co. Ltd. acquires a machine on a 3 year operating lease from 4 leasing Ltd. The
following details are available:
Rs. in lakhs
Cost of equipment 48.00
Assumed Rental charges
Year 1 14.688
Year 2 14.112
Year 3 13.536
The lease rentals are to be paid in arrear. X Co. Ltd depreciates plant and
machinery on a straight line basis @ 10% per annum. Show the recording of the
transactions in the books of X Co. Ltd.
Register No.:______________
END Q.P.Code: 043MBAW3


THIRD SEMESTER
Elective : MERGERS AND ACQUISITIONS – 351W3
SECTION – A
1.a) What are conglomerate mergers? Distinguish between various types of

conglomerate mergers?
(or)
1.b) Explain the synergies as well as the dangers that accrue out of merger?
2.a) Explain and illustrate the market value approach.

(or)
2.b) What are some factors that acquiring firms consider when they set a bid price?
3.a) What do you understand by LBO and HBO? Explain the steps involved in the
evaluation of LBO.
(or)
3.b) “Some profitable investment proposals call for disproportionate effort of
managers, so that they will be undertaken only if managers are given a
correspondingly disappropriate share of the proposals income” – Discuss.
4.a) Explain Goisborder merger? Why does growth become a reason for international
merger and acquisitions?
(or)
4.b) What are the problems of post-merger integration? How can integration be
achieved?
5.a) Explain Poison Pie defense and its types?

(or)
5.b) Provide a summary of legal procedures for merger and acquisitions laid down in
Companies Act, 1956?
SECTION – B
6. Explain the different basis for determining the exchange ratio between the shares
of the amalgamating company and the amalgamated company?
7. What do you mean by a tender offer? What tactics are used by a target company
to defend itself from the hostile takeover.
PTO
8 ABL Ltd. is interested in acquiring the foods division of XYZ Company. The
forecast of free cash flow for the proposed acquisition, as developed by ABC Ltd.
is shown in the table below. Assume a opportunity cost of capital for the
proposed acquisition is 11%. What value should they put for this division?
Rs. in lakhs
Free cash Growth rate
Year Asset Value PAT Net
flow %
investment
1 50 6 10 (4.00) 20
2 60 7.20 12 (4.80) 20
3 72 8.64 14.40 (5.76) 20
4 86.40 10.37 10.37 - 12
5 96.77 11.61 11.61 - 12
6 108.38 13.00 6.67 4.33 8
7 117.05 14.05 9.36 4.69 8
8 126.41 15.17 10.11 5.06 8
SECTION – C
9. B Company is being acquired by A Company on a share exchange basis. Their
selected data are as follows:
A Company B Company
Profit after tax (Rs. in lakhs) 56 21
No. of shares (lakh) 10 8.4
EPS (Rs.) 5.6 2.5
Price – Earnings ratio 12.5 7.5
Determine a) Pre-merger, market value per share and
b) the maximum exchange ratio A company should offer without the d

dilution of I) EPS ii) Market value per share.
END


THIRD SEMESTER
Elective : PROJECT PLANNING AND APPRAISAL – 351W4

SECTION – A
1.a) What do you understand by the term ‘Project’? How will you classify the
project?
(or)
1.b) Explain the differences between project and line management.
2.a) What is project identification? Explain the internal and external constraints in
project identification.
(or)
2.b) Discuss the steps involved in the processing and selection of business idea.
3.a) What steps are involved in the Delhi method?

(or)
3.b) Describe the aspects covered in market planning.
4.a) Describe the important charts and layout drawings?

(or)
4.b) What is a work schedule? What purpose does it serve?
5.a) Explain the factors that determining the quantum of working capital for a
cement factory.
(or)
5.b) Distinguish between operating leverage and financial leverage.
SECTION – B
6. Explain the various methods of demand forecasting.

7. What do you understand by ‘feasibility report’? In what way the feasibility report
of an industrial organisation differs from the service organisation?
8 A small marketing project consists of the jobs in the table given below. With
each job is listed its normal time and a minimum or crash time (in days). The cost
(in Rs. per day) of crashing each job is also given.
Job Normal Duration Crash duration Cost of Crashing

(days) (days) (Rs. per day)
1-2 9 6 20
1-3 8 5 25
1-4 15 10 30
2-4 5 3 10
3-4 10 6 15
4-5 2 1 40
i) What is the normal project length and the minimum project length?
ii) Determine the minimum crashing costs of schedule assuming that
overhead costs total Rs.60 per day.
iii) What is the optimal length schedule duration of each job for your
solution?
SECTION – C
9. Mr. Indra Vikram Singh is a mild mannered, soft spoken and amiable
young man who decided on entrepreneurial adventure of his own choice
while he was in the process of preparing himself for an academic career.
He did his B.A in History in 1976 and then enrolled himself in the
University of Master’s degree in History. Simultaneously, he took up
BIET’s correspondence course in business management. This was the
time when he though of starting something of his own.
Being non-technical and coming from a family of non-businessmen, he was

seriously handicapped both in the choice of his venture and the process of getting
started. He spent a lot of time looking out for product lines which had market
potential and which could be handled by him. He did locate a couple of items and
studied the production technology involved, the equipment required, the sources
from where the same would be available, the raw materials needed and their
sources, etc.
While he busy preparing himself for setting up a production for the product that
he had selected, he got an opportunity for export of garments. He grabbed this
opportunity and set up his export unit, Safari Overseas, with its office at D-49,
Saket, New Delhi. He did well in exporting garments for some time. However,
during the slump of 1995-98 and increasing problems in respect of quota
allocations, he had to look for other avenues in the export line.
A keen sportsman himself, Indra Vikram Singh has always had a desire to do
something in the interest of sports activity. He got round Mr Bishen Singh Bedi
and started taking interest in the setting up of the sports complex. He also started
thinking of exporting of sports goods. While he is busy corresponding with
various agencies abroad trying to access the export potential for different sports
goods sector wise, he had been able to find a few odd handicraft items for which
there is an urgent demand in certain countries. He has an aunt abroad who keeps
helping him in ascertaining the market trends there and also help him in physical
marketing. One item for which he had located sizable demand abroad is ladies
bags of high quality with jari and bead work. He is right now busy preparing
samples of these bags with different designs.
However, his first love is sports and sports goods. Handling other export items is
only a matter of expediency to him. He is looking forward to his big thrust in
sports goods exports. He is already busy surveying for foreign markets.
Questions:
i) Identity the potentialities of Mr Vikram Singh
ii) Examine the opportunities of Mr Vikram Singh as an exporter and his
weakness towards business.
Register No.:______________
END Q.P.Code: 043MBAX1


THIRD SEMESTER
Elective : E COMMERCE – 351X1

SECTION – A
1.a) Define electronic commerce and give a brief history of electronic commerce.
(or)
1.b) Explain multimedia web extensions.
2.a) What are the types of electronic commerce?

(or)
2.b) Describe the components of web architecture.
3.a) What do you mean by electronic payment? Explain.

(or)
3.b) Explain about home banking.
4.a) Discuss the various types of firewalls.

(or)
4.b) Write a note on Encryption.
5.a) Enumerate the advantages of intranet in detail.

(or)
5.b) What are the elements of supply chain management?
SECTION – B
6. Briefly explain the electronic payment system.
7. Discuss about networks, types and their applications.
8 Explain electronic commerce in Banking.
SECTION – C
9. In the present scenario, how E-Security plays a major role? Quote with real life
situation.
END
Register No.:______________
Q.P.Code: 043MBAX2


THIRD SEMESTER
Elective : RDBMS - ORACLE – 351X2

SECTION – A
1.a) Give details about advantages of DBMS over file processing system.
(or)
1.b) Discuss about structure of SQL.
2.a) Explain the Data Manipulations used in SQL statements.

(or)
2.b) Give a brief note on Views.
3.a) Explain string operation used in SQL.

(or)
3.b) Describe nested queries in detail.
4.a) Explain the various types of joins used in SQL.

(or)
4.b) What is meant by PL/SQL? Mention the structure of PL/SQL block.
5.a) Elucidate the logical operations used in SQL.

(or)
5.b) Discuss about the PL/SQL subprograms.
SECTION – B
6. Explain the overall structure of DBMS.
7. Discuss about Boyce Codd Normal Form.
8 Give explanation about cursors with examples.
SECTION – C
9. Consider a Company, which has various department and number of employees
working in each department. Create the table for payroll system and write the
SQL Queries for the following statement:
i) Calculate the net salary of employees who is working in Sales
Department.
ii) Find the employee who is earning more in each department.
iii) List the employee details who is working in department number
30.
iv) Display employee list whose names are beginning with ‘R’
v) Display employee information whose salary is between 2000 to
20000.
END
(For candidates admitted during 2004-2005 onwards )


FIRST SEMESTER

SECTION – A
1.a) Evaluate the relevance of Fayol’s principles to today’s business environment.

(or)
1.b) List and define the key terms used in ethics.
2.a) How would you set objectives in Government?

(or)
2.b) “Decision making is the primary task of the manager” – Comment.
3.a) Discuss the various bases for departmentation in an enterprise.

(or)
3.b) Discuss the line and staff conflict.
4.a) Define leadership. “Good leadership is an integral part of effective direction” –

Discuss.
(or)
4.b) What are the barriers to effective communication? How can the barriers be
removed?
5.a) What is budgetary control? What steps would you suggest in the organisation of a
budgetary control system for an industrial undertaking?
(or)
5.b) How would you measure the productivity of manager’s and other knowledge
workers?
SECTION – B
6. Explain Hawthorne experiments and their significance.
9. Distinguish between centralization and decentralization of authority.
10. Distinguish between Maslow’s and Herzberg’s theories of motivation.
SECTION – C
9. THE KAPPA CORPORATION - CASE
As George House, Vice-President of finance and Helen Robbins Controller,
walked into the office of Adrian Barnes, Chairperson and Chief executive officer
of Kappa Corporation, they were met with the following out burst from the
company’s top officer:
“Why doesn’t someone tell me things? Why can’t I know what is going on
around here? Why am I kept in the dark? No one informs me about how the
company is doing, and I never seem to hear of our problems until they become
crises. Now I want you both to work out a system for keeping me informed, and I
want to know by next Monday how you will do it. I am tried of being isolated
from the things I must know if I am take responsibility for this company”.
After George House had left Mr Barnes’s office, he turned to his controller and
muttered, “that silly Jerk! Everything he wants to know or could possibly want to
know is in that stack of reports on the table in back of his desk.
Questions:
1. Who was right – Adrian Barnes or George House? Was Barnes getting
information?
3. What would you do to make sure that the Chairperson did get the
information he needed for control purposes?
END


FIRST SEMESTER

SECTION – A
1.a) Define organizational behaviour. Discuss the contributing disciplines to

organizational behaviour.
(or)
1.b) What are the challenges and opportunities to organizational behavriour?
2.a) Define attitude. Discuss the characteristics of work attitudes.

(or)
2.b) What is learning? Describe classical and operant learning.
3.a) Define stress. Explain the sources of stress.

(or)
3.b) Define conflict. Describe the impact of conflict.
4.a) What are the duties of management as an agent of change?

(or)
4.b) Define organisation culture. Discuss the role and types of culture.
5.a) Describe the homogeneity and heterogeneity of national culture.

(or)
5.b) Explain briefly the strategies of managing diversity.
SECTION – B
6. The purpose of OB is to explain, predict and control behaviour – Discuss.
7. Describe five conflict resolution techniques. What are the strengths and
weaknesses of each?
8. Mention some of the major personality traits of Indian managers. Can a manager
use such traits in shaping his actions for better results in the organisation?
SECTION – C
11. Each newspaper delivery driver was required to make two trips each day with an
assistant assigned to his truck as he left the paper’s main garage. The stops were
outlined on a sheet of paper along with the amount to be delivered at each stop.
Drivers knew the time allotment for all routes and would never come back to the
plant before that time allotment expired.
PTO
On of the most attractive aspects of working as an assistant or a driver was that
usually atleast six hours of the eight – hour day were spent away from the plant
and immediate supervision. Invariably, the men would “pull the route” the
quickest way, taking advantages of all short cuts, rearranging the list, and letting
the waiting news boys help them unload. Some did all this merely to prove that
they knew routes better than the men who assigned them.
They would finish unloading all papers and then proceed to a place where the
truck could be effectively hidden away from the prying eyes of an occasional
newspaper executive who might happen by. The driver and his assistant would
then pass at their leisure an hour or more in a bar, dhaba, mess or in a hotel, until
it was time to return to the plant.
If your are a manager in this newspaper, are they any changes you would make in
these jobs?
Justify your “Yes” or “No” answer.
END
(For candidates admitted during 2005 onwards)


POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT
FIRST SEMESTER
PRINCIPLES OF MANAGEMENT – 182A

SECTION – A
1.a) Define management. How does it differ from administration?

(or)
1.b) Describe briefly the principal functions of management.
2.a) Define objectives. What are the characteristics of objectives?

(or)
2.b) Explain the various types of decisions.
3.a) Discuss the importance of organisation.

(or)
3.b) Write a short note on “span and control”.
4.a) Distinguish between delegation and decentralisation.

(or)
4.b) What are the different types of off the job training.
5.a) Discuss the importance of control in a business enterprise.

(or)
5.b) What are the essentials of effective budgetary control?
SECTION – B
6.a) Explain “Why management has become so important for modern business”.
(or)
6.b) Explain the main contribution of Henry Fayol to the management.
7.a) Describe briefly the steps involved in business planning.

(or)
7.b) Explain some common errors in decision-making.
8.a) What do you understand by functional organisation? Discuss its merits

and demerits.
(or)
8.b) “Organisation is an important tool to achieve enterprise objectives” – Comment.
9.a) What difficulties are encountered in delegation of authority?

(or)
9.b) What are the various external sources of recruitment? Also give the merits
and demerits of external sources.
10.a) Define direction. Discuss the principles of direction in detail.

(or)
10.b) How control process works in a manufacturing industry?
(For candidates admitted during 2005 onwards)
END

POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT
FIRST SEMESTER
ORGANISATIONAL DYNAMICS – 182B

SECTION – A
1.a) What are the important characteristics of a group? State the different types of
groups. (or)
1.b) Why are groups formed? Give reasons.
2.a) What is role ambiguity? How does it lead to conflicts?

(or)
2.b) Explain the concept of “fight or flight situation”
3.a) What is expert power? What is its possibility in modern complex organisations?
(or)
3.b) Distinguish between delegation and decentralisation. What are the features of
delegation?
4.a) What are the chief characteristics of transformational leaders?

(or)
4.b) Briefly explain the concept of corporate socialization.
5.a) Why should a business organisation be socially responsible?

(or)
5.b) What is meant by employee empowerment? What are the pre-requisites of
empowerment in an organisation?
SECTION – B
6.a) What are group norms? Why are they enforced? How does conformity to group
norms help organisational effectiveness?
(or)
6.b) What are the determinants of group cohesiveness? Discuss the consequences of
group cohesiveness.
7.a) What are the causes of organisational stress? Suggest some ways to reduce
organisational stress.
(or)
7.b) Write short ones on i) Role identity ii) Role perception
ii) Role expectations iv) Role conflict
8.a) Explain the various kinds of power. How do power and politics influence the
behaviour of members in an organisation?
(or)
8.b) Discuss the relevance of transformational leadership style in the modern velocity
organisations.
9.a) What is organisational culture? Discuss impact on the organisation’s

effectiveness.
(or)
9.b) What are ethics? Why should an organisation give importance to ethics? How
will you relate corporate ethics to the social responsibilities of the corporate?
10.a) What is culture shock”? What is the importance of managing culture shock in the
context of globalisation?
(or)
10.b) What are coalitions? Discuss the factors that influence the formation of
coalitions.
END


FIRST SEMESTER

SECTION – A
1.a) “Managerial Economics is the application of economics in analyzing business

decisions” – Explain.
(or)
1.b) Explain the fundamental concepts of managerial economics
2.a) State and explain the law of demand
(or)
2.b) Explain price elasticity of demand.
3.a) Define “production function” and explain the properties of an iso-quant.
(or)
3.b) Explain the cost – output relationship in the short run.
4.a) How are price and output determined under oligopoly market? Illustrate your
answer using Kinked demand curve model.
(or)
4.b) What are the general objectives of pricing policy?
5.a) “Profit is a reward for bearing risk and uncertainty” – Discuss and justify your
answer with suitable example.
(or)
5.b) Discuss the various phases of business cycle.
SECTION – B
6. Discuss the role and responsibilities of Managerial Economist in a business

establishment.
7. Explain in detail about various economies of scale.
8. Discuss the various concept of National Income and What are the methods
available to measure national income?
SECTION – C
9.a) Briefly discuss different methods of demand forecasting.
b) The following data refer to sales, in thousands of rupees (x), of a colour television
during five years:
Year 1999 2000 2001 2002 2003

Sales (s) 605 715 830 790 835
Assuming the present trend continues, in which year will you expect 2000 sales to
be doubled?

END


FIRST SEMESTER

SECTION – A
1.a) Differentiate ‘Management accounting from financial accounting’.

(or)
1.b) Bring out accounting significance of ‘Going concern concept’.
2.a) What is a ‘Common size statement’? Explain its usefulness.
(or)
2.b) A Company, whose accounting year is the calendar year, purchased on 1st April
2002, machinery costing Rs. 30,000.
It purchased further machinery on 1st October, 2002 costing Rs.20,000 and

on 1st July 2003 costing Rs.10,000. On 1st January 2004 one third of the
machinery installed on 1st April, 2002 became obsolete and was sold for
Rs. 3,000.
Show how machinery account would appear in the books of the company, it being
given that machinery was depreciated by fixed installment method at 10 percent
per annum.
3.a) What are limitations of financial statements?

(or)
3.b) From the following compute ‘Current Ratio’.
Rs. Rs.
Sundry Debtors 40,000 Sundry creditors 20,000
Prepaid Expenses 20,000 Debentures 1,00,000
Short-term Investments 10,000 Inventories 20,000
Loose Tools 5,000 Outstanding expenses 20,000
Bills payable 10,000
4.a) “Fixed costs are variable per unit, while variable costs are fixed per unit”.
Comment.
(or)
4.b) Ms. Manchu furnishes the following data relating to the manufacture of a standard
products during the month of April 2004:
Machine hour rate Rs. 5
Selling overheads Re. 0.50 per unit
Units sold 16,000 at Rs. 4 per unit.
You are required to prepare a cost sheet from the above, showing:
a) The cost per unit: b) Profit per unit sold and profit for the period.
5.a) Explain ‘Zero Base Budgeting’ and its importance.
(or)
5.b) The Sales Director of a manufacturing company reports that next year he expects
to sell 50,000 units of a particular product. The Production Manager consults the
storekeeper and costs his figures as follows:
Two kinds of raw materials, A and B, are required for manufacturing the product.
Each unit of the product requires 2 units of A and 3 units of B.
The estimated opening balances at the commencement of the next year are:
Finished product: 10,000 units
Raw material: A = 12,000 units; B = 15,000 units
The desirable closing balances at the end of the next year are:
Finished products: 14,000 units
A = 13,000 units, B = 16,000 units
Draw up a quantitative chart showing materials purchase budget for the next year.
SECTION – B
6. Prepare a cash budget for the month of May, June and July 2004 on the basis of
the following information:
a) Income and expenditure forecasts:

Month Credit Credit Wages Rs. Expenses
sales purchases Manufacturing Office Selling
Rs. Rs. Rs. Rs. Rs.
March 60,000 36,000 9,000 4,000 2,000 4,000
April 62,000 38,000 8,000 3,000 1,500 5,000
May 64,000 33,000 10,000 4,500 2,500 4,500
June 58,000 35,000 8,500 3,500 2,000 3,500
July 56,000 39,000 9,500 4,000 1,000 4,500
August 60,000 34,000 8,000 3,000 1,500 4,500
b) Cash balance on 1st May 2004, Rs. 8,000.

c) Plant costing Rs.16,000 is due for delivery in July, payable 10% on delivery
and the balance after 3 months.
d) Advance tax of Rs.8,000 each is payable in March and June.
e) Period of Credit allowed i) by suppliers two months and ii) to customers – one
month.
f) Lag in payment of manufacturing expenses ½ month and
g) Lag in payment of office and selling expenses one month.
7. The following particulars are obtained from costing records of a factory:
Product A Product B
(per unit) (per unit)
Selling price Rs. 200 500
Material (Rs.20 per litre) Rs. 40 160
Labour (Rs. 10 per hour) Rs. 50 100
Variable overhead Rs. 20 40
Total fixed overheads – Rs. 15,000

Comment on the profitability of each product when:
f) Raw material is in short supply
g) Production capacity is limited
h) Sales quantity is limited
i) Sales value is limited and
j) Only 1000 litres of raw material is available for both the products in total and
maximum sales quantity of each product is 300 units.
8. Balance sheets of M/S Black and White as at 1.1.2004 and 31.12.2004 were as
follows:
BALANCE SHEET
Liabilities (Rs.) Assets (Rs.)
01.01.04 31.12.04 01.01.04 31.12.04
Creditors 40,000 44,000 Cash 10,000 7,000
Mrs. White’s loan 25,000 --- Debtors 30,000 50,000
Loan from Canara Stock
40,000 50,000 35,000 25,000
Bank
Capital 1,25,000 1,53,000 Machinery 80,000 55,000
Land 40,000 50,000
Building 35,000 60,000
Total 2,30,000 2,47,000 2,30,000 2,47,000
During the year machine costing Rs. 10,000 (accumulated depreciation Rs. 3,000)
was sold for Rs. 5,000. The provision for depreciation against machinery as on
1.1.04 was Rs. 25,000 and on 31.12.04 was Rs. 40,000. Net profit for the year 2004
amounted to Rs. 45,000. You are required to prepare Funds Flow Statement.
SECTION – C
9.a) Extract from financial accounts of xyz Ltd. are:
I year II year
Assets Liabilities Assets Liabilities
(Rs.) (Rs.) (Rs.) (Rs.)
Stock 10,000 -- 20,000 --
Debtors 30,000 -- 30,000 --
Payment in advance 2,000 -- -- --
Cash in hand 20,000 -- 15,000 --
Sundry Creditors 25,000 30,000
Acceptances 15,000 12,000
Bank overdraft -- 5,000
Total 62,000 40,000 65,000 47,000
Sales amounted to Rs.3,50,000 in the first year and Rs. 3,00,000 in the second
year. You are required to comment on the solvency position of the concern with
the help of accounting ratios.



FIRST SEMESTER

SECTION – A
1.a) In a survey of 1000 people, the number of persons who read different newspapers
are as follows:
Hindu (H) Express (E) Deccan (D) H&E E&D D&H All the three
400 500 200 100 50 50 20
Find the number of people who do not read any of the three newspapers.
(or)
1.b) A manufacturer produces three products : P, Q, and R which he sells in two
markets.
Products
Markets
P Q R
I 10,000 2,000 18,000
II 6,000 20,000 8,000
ii) If unit sale prices of P, Q and R are Rs.2.50, Rs.1.25 and Rs.1.50
respectively, find the total revenue in each market.
ii) If unit costs of the commodities are Rs.1.80, Rs.1.20 and Rs.0.80
respectively, find the gross profit.
58
2.a) The cost C of manufacturing certain article is given by C = 5 + + 3x2 where x
x
is the number of articles produced. Find the minimum value of C.
(or)
2.b) A company has determined that the total cost C = 100 + 0.015x2 and total revenue
R = 3x. Find the production rate x that will maximize profits of the company.
Find the maximum profit.
3.a) An aeroplane covers the distances between four cities at different speeds.
x km x km x km
A 1000 km/hr B 2000 km/hr C 3000 km/hr D
The distances between A & B, B & C and C & D are equal. Find the average
speed.
(or)
3.b) The wages pattern of three sections of employees in a factory is as follows:
Section No. of Mean Wages Standard deviation

employee (in Rs.) (in Rs.)
s
A 50 1113 60
B 60 1120 70
C 90 1115 80
Find the combined average wages and S.D of all the workers of the factory
4.a) Three machines A, B, C produce 50%, 30% and 20% of total number of items of
a factory. The percentage of defective outputs of these machines are 3%, 4% and
5% respectively. If an item is selected at random, what is the probability that the
item is defective?
(or)
4.b) An MBA graduate applies for a job in two companies X and Y. The probability
of his being selected in company X is 0.7 and being rejected in company Y is 0.4.
The probability of atleast one of his applications being rejected is 0.6. What is the
probability that he will be selected in one of the companies?
5.a) The following data show the number of seeds germinating out of 10 on a damp
filter for 80 sets of seeds. Fit a binomial distribution to this data.
No. of seeds 0 1 2 3 4 5 6 7 8 9 10
No. of sets 6 20 28 12 8 6 0 0 0 0 0
(or)
5.b)Construct a Fisher’s ideal index number for the following data
2000 2001
Items
A 10 40 12 45
B 11 50 11 52
C 14 30 17 30
D 8 28 10 29
E 12 15 13 20
SECTION – B
6. Calculate the Pearson’s Correlation Coefficient between the height of father and
height of son from the following data
Height of father 64 65 66 67 68 69 70
Height of son 66 67 65 68 70 68 72
7. A sample of 100 dry battery cells tested to find the length of life produced the
following results.
Mean = 12 hrs. S.D = 3 hrs.
What percentage of cells are expected to have life?
i) more than 15 hours ii) less than 6 hours iii) between 10 and 14 hours
8. From the data given below calculate seasonal indicies for the four quarters.
Year
Quarte
200 200 200 200 2004
r
0 1 2 3
I 40 42 41 45 44
II 35 37 35 36 38
III 38 39 38 36 38
IV 40 38 40 41 42
SECTION – C
9. The following data shows the ages (X) and blood pressures (Y) of 8 persons.
Obtain the regression equation of Y on X and find the expected blood pressure of a
person who is 49 years old.
X 52 63 45 36 72 65 47 25
Y 62 53 51 25 79 43 60 33
(For candidates admitted during 2004- 2005 onwards) END


FIRST SEMESTER
EXECUTIVE COMMUNICATION – 151F

SECTION – A
1.a) Briefly explain ‘encoding and decoding’ in the communication process.

(or)
1.b) What are the various types of communication networks in organizations?
2.a) Rarely should a sales letter exceed a page in length.- Discuss this statement.
(or)
2.b) You have received a complaint letter, from an overseas customer, about the
quality of garments supplied by your firm. Write a letter in response to this
complaint.
3.a) Describe the organization of the conventional short report.

(or)
3.b) Some reports need little or no introduction; others need a very long introduction.
Why is this so?.
4.a) One’s manner of dress, choice of hairstyle, physical characteristics and the like
are personal. They should have no influence on any form of oral communication.
Discuss.
(or)
4.b) Analysis some good and bad techniques of using visuals.
5.a) When is an extemporaneous presentation desirable? When should a speech be

read? - Discuss.
(or)
5.b) Give guidelines for group discussion to be effective.
SECTION – B
6. “Better interpersonal communication involves not only improving speaking but

also listening” – Comment.
7 As the placement officer of your institute, write a letter to Hindustan Lever Ltd
inviting them for campus placement of your MBA students. Would your letter
have been different if it is to Infosys?.
8. A marketing vice president has been appointed and is newly joining your
company. As the marketing manager, prepare a speech to be delivered by you on
the occasion to welcome him.
PTO
SECTION – C
9. For the following set of facts,
a) Determine the graphic (or graphics) that would be best.
b) Defend your choice and
c) Construct the graphic.
Profits and losses for Food World Stores, by store 2000 – 2004, in Rupees.
STORE
YEAR TOTAL
T-NAGAR ADYAR ANNANAGAR
2000 23,421 13,241 9,766 46,428
2001 22,911 -1,173 21,847 43,585
2002 23,843 -2,241 21,606 43,208
2003 22,673 6,865 23,551 53,089
2004 23,008 9,145 25,482 57,635
END

TERM END EXAMINATIONS – APRIL / MAY, 2006

SECOND SEMESTER
OPERATIONS MANAGEMENT – 251A

SECTION – A
1.a) Explain the systems view of production function.

(or)
1.b) Explain the concept of efficiency and effectiveness.
2.a) Explain the concept of LOB technique.

(or)
2.b) What do you understand by capacity requirement planning?
3.a) What are the types of inventory systems?

(or)
3.b) What do you understand by JIT and KANBAN?
4.a) What are the phases or stages in quality control?

(or)
4.b) Explain the concept of TQM.
5.a) Define work-study. Also list down the uses of work-study.

(or)
5.b) What are the steps involved in conducting time study?
SECTION – B
6. Trace the historical evolution of production management.
11. “MRP and CRP determine the Master Schedule of a manufacturing organisation”.
Comment on the statement.
12. Discuss the steps involved in method study. Following data pertains to a
continuous time study data for an assembly operation. If the allowance to the
workers are estimated at 15%. Calculate the standard time.
Cycles (in minutes)

Activity PR
1 2 3 4 5
A 5 44 84 125 155 120
B 15 56 93 134 166 100
C 24 66 104 146 180 110
D 38 79 119 151 195 115
PTO
SECTION – C
13. A manager is attempting to put together an aggregate plan for the coming year.
She has obtained a forecast of expected demand for the planning horizon. The plan
must deal with highly seasonal demand : demand is relatively high in period 3 and 4
and again in period 8, as seen form the following forecasts:
Period 1 2 3 4 5 6 7 8 9 Total
Forecast 190 230 260 280 210 170 160 260 180 1940
The department now has 20 full time people, each of whom can produce 10 units of
output per period at a cost of Rs.6 per unit. Inventory carrying cost is Rs.5 per unit
per period and backing cost is Rs.10 per unit per period. The manager is
considering a plan that would involve hiring two people to start working in period
1, one on a temporary basis who would work only through period 5. This would
cost Rs.500 in addition to unit production costs:
Questions:
i) What is the rationale for this plan?
ii) Determine the total cost of plan, including production, inventory and
backorder costs
END


SECOND SEMESTER

SECTION – A
1.a) What are the major difference between accounting and finance?
(or)
1.b) What is Economic Value Added (EVA)? How is it used?
2.a) What do you mean by capital budgeting? Explain its characteristics.
(or)
2.b) A company has to select one of the following two projects:
Project A Project B
Particulars
(in Rs.) (in Rs.)
Cost 11,000 10,000
Cash Inflows
1st Year 6,000 1,000
nd
2 Year 2,000 1,000
3rd Year 1,000 2,000
th
4 Year 5,000 10,000
Using IRR method, suggest which project is preferable.
3.a) “Reserves and Surplus have no cost”. Do you agree? Give the reasons for your
answer.
(or)
3.b) A company has the following capital structure :
10,000 equity shares of Rs.10 each : Rs.1,00,000
2,000 10% preference shares of Rs.100 each : Rs.2,00,000
2,000 10% debentures of Rs.100 each : Rs.2,00,000
Calculate EPS for each of the following levels of EBIT:
i) Rs.1,00,000 ii) Rs.60,000 iii)Rs.1,40,000
The company is in 50% tax bracket.
Also calculate the financial leverages taking EBIT level as Rs.1,00,000
4.a) Distinguish between capital structure and financial structure. Explain the
factors that determine the capital structure of a firm.
(or)
4.b) Following are the details regarding three companies:
A Ltd. B Ltd. C Ltd.
r = 15% r = 5% r = 10%
Ke = 10% Ke = 10% Ke = 10%
E = Rs.8 E = Rs.8 E = Rs.8
Calculate the value of an equity share of each of these companies applying
Walter’s formula when dividend payment ratio (D/P ratio) is :
i) 50% ii) 75% iii) 25%
5.a) Explain the cost of liquidity and illiquidity. What is the impact of these costs on
the level of current assets?
(or)
5.b) Define Economic Order Quantity. How is it computed?
PTO
SECTION – B
6. XYZ Ltd. has assets of Rs.1,60,000/- which have been financed with Rs.52,000/-
of debt and Rs.90,000/- of equity and a general reserve of Rs.18,000/-. The firm’s
profit after interest and taxes for the year ended 31.3.2005 were Rs.13,000/-. It
pays 8% interest on borrowed funds and is in the 50% tax bracket. It has 900
equity shares of Rs.100 each selling at a market price of Rs.120/- per share. What
is the weighted average cost of capital?
7. Explain the term leverage? What are its types? Why is increasing leverage also
indicative of increasing risk?
8. What is indifference point? and why is it so called? What are its usefulness?
SECTION – C
9. From the following estimates of RPG Ltd. you are required to prepare a fore cast
of working capital requirements:
i) Expected level of production for the year 15,600 units.
ii) Cost per unit of raw materials Rs.90. Direct labour Rs.40 and overheads
Rs.75.
iii) Selling price per unit Rs.265.
iv) Raw materials is in stock on average for one month
v) Materials are in process on the average for 2 weeks
vi) Finished goods in stock on an average for one month.
vii) Credit allowed by suppliers is one month
viii) Time lag in payment from debtors is 2 months.
ix) Lag in payment of wages is one and a half weeks
x) Lag in payment of overhead is one month. All sales are on credit.
xi) Cash in hand and at bank is expected to be Rs.60,000
It is assumed that production is carried on evenly throughout the year. Wages and
overheads accrued evenly and a period of 4 weeks is equivalent to a month.
END


SECOND SEMESTER

SECTION – A
1.a) Explain the HR philosophy and list out some recent trends in HRM.
(or)
1.b) Explain the line and staff functions in organisations.
2.a) Elucidate the human resource planning effectiveness.

(or)
2.b) List out the recruitment practices in IT industries.
3.a) Explain the on the job training methods.

(or)
3.b) What are the modern performance appraisal methods?
4.a) What are the statutory employee benefits provided in organisations?

(or)
4.b) Explain factor comparison method of job evaluation comparing with point
system.
5.a) Explain the need for the trade unions

(or)
5.b) What are the statutory provision under the Factories Act for employee health.
SECTION – B
6. Explain the stages in selection process.
7. Suggest and explain in detail a suitable training programme for salesman in a

heave machine manufacturing organisation.
8. Explain the kinds of incentive compensation plans.
SECTION – C
9.a) Explain the factors influencing wage and salary structure and administration.
END



SECOND SEMESTER

SECTION – A
1.a) Define Linear Programming. What are its assumptions?

(or)
1.b) Solve the following LPP graphically.
Maximium Z = 10x1 + 3x2
Subject to
2x1 + 3x2 ≤ 18
6x1 + 5x2 ≥ 60 x1, x2 ≥ 0
2.a) What is meant by transportation model? Give its mathematical expression.

(or)
2.b) Solve the following assignment problem.
Operator ( j )
23 20 21 24
19 21 20 20
Jobs (i)
20 18 24 22
3.a) Vehicles pass through a toll
22 18 21 23
gate at the rate of 90 per
hour. The average time to pass through gate is 36 seconds. Both arrival and
service rate are as per Poisson distribution. The authorities are willing to install
one more gate to reduce the average time to pass through the gate to 30 seconds if
the idle time of the gate is less than 10% and average queue length at the gate is
more than 5 vehicles. Check whether the installation of the second gate is
justified.
(or)
3.b) Construct the critical path way network for the following.
Activity Description Immediate
Predecessor
A Decide the date of examination ---
B Describe the examination venue A
C Call for application through advertisement A
D Print application form A
E Despatch application D,C
F Receive and process application and send hall E,B
ticket
G Set question paper A
H Arrange invigilators and examiners B
I Make seating arrangement F
J Conduct exam G,H,I
K Valuation and exam result announcement J
L Conduct GD and interview K
M Publish final list L
4.a) Alpha industry needs 15,000 units per year of a brought-out component, which
will be used in its main product. The ordering cost is Rs.125/ order and the
carrying cost per unit per year is 20% of the purchase price per unit. The
purchase price is Rs.75/unit. Find EOQ.
(or)
4.b) Royal pizza parlor is a small restaurant catering to patrons with a taste for
European pizza. The management must forecast weekly demand so that he can
place order for pizza shells weekly. Recently, demand has been as follows.
Week of Pizzas Week of Pizzas

June 2 50 June 23 56
June 16 52 July 7 60
Forecast the demand for June 23 to July 14 by using simple moving average with
n = 3. Also forecast using weighted moving average method with n = 3 and
weights of 0.5,0.3 and 0.2 with 0.5 weights to most recent data.
5.a) What is meant by simulation? What are its types?
(or)
5.b) A company owns a lease on a certain property. It may sell the lease for Rs.
75,000 or may drill the said property for oil. Various possible drilling
results are as under along with the probabilities of happening and rupee
consequences.
Results ProbabilitiesRupee
consequences
Dry well 0.10 1,00,000
Gas well 0.40 45,000
Oil & gas 0.30 98,000
Oil well 0.20 1,99,000
Draw a decisions tree and determine wheter the company should drill or sell.
SECTION – B
6. A firm makes two products X and Y, and has a total production capacity of 9
tonnes per day. X and Y requiring same production capacity. The firm has a
permanent contract to supply at least 2 tones of X and at least 3 tones of Y per day
to another company. The daily maximum number of machine hours is 360. Each
tone of X required 20-machine hour’s production time and each tone of Y
required 50 machine hours of production time. All the firms out put can be sold
and the profit made is Rs. 80 per tone of X and Rs.120 per tone of Y. Formulate
an LPP and solve graphically to maximize profit.
7. Consider the following transshipment problem involving two sources and three
destinations. The supply values of the sources S1 and S2 are 800 and 700 units
respectively. The demand at destinations D1, D2 and D3 are 500, 400 and 600
units respectively. The transportation cost per units are given below.
Destination
S1 S2 D1 D2 D3
S1
0 3 12 4 12
S2
5 0 3 6 10
Source
D1
8 10 0 4 20
D2
20 12 5 0 15
D3
8 10 30 8 0
Solve the transshipment problem
8. Annual demand for an item is 6000 units. Ordering cost is Rs.600 per order.
Inventory carrying cost is 18% of purchase price/unit/yr. The price breakups are
as shown below.
Price per unit

Quantity
(Rs.)
0 ≤ Q1 < 2000 20
2000 ≤ Q2 < 4000 15
4000 ≤ Q3 9
Find the optimal order size.
SECTION – C
9. Consider a project involving 11 activities.

Duration
Activity Predecessor
a b c
A -- 6 7 8
B -- 1 2 9
C -- 1 4 7
D A 1 2 3
E A,B 1 2 9
F C 1 5 9
G C 2 2 8
H E,F 4 4 4
I E,F 4 4 10
J D,H 2 5 14
K I,G 2 2 8
i) Construct a project network

ii) Find the critical path and project duration.
iii) What is the probability of completing the project within 25 weeks?
iv) What is the duration by which the probability of completing the
project is 0.84?
END
(For candidates admitted during 2004- 2005 onwards)


SECOND SEMESTER

SECTION – A
1.a) Define research. What are the basic approaches to research? Explain briefly.
(or)
1.b) Differentiate between conceptual and empirical research.
2.a) Explain the various techniques used for constructing a scale.

(or)
2.b) A population is divided in to three strata so that N1=6,000, N2 = 3,000 and N3 =
2,000. Respective standard deviations are σ1 = 20, σ2 = 10 and σ3 = 5. How
should a sample size n = 90 be allocated to the three strata?
3.a) What are the methods used for collecting primary data? Briefly explain any one
method.
(or)
3.b) What are the factors to be considered for selective appropriate method for data
collection?
4.a) The null hypothesis is that 20 percent of the passengers go in first class, but
management recognises the possibility that this percentage could be more or less.
A random sample of 400 passengers includes 70 passengers holding first class
tickets. Can the null hypothesis be rejected at 10% level of significance?
(or)
4.b) A sample of 20 is drawn randomly from a certain population. The sum of the
squared deviations from the mean of the given sample is 80. Test the hypothesis
that the variance of the population is 5 at 5% level of significance.
5.a) Mention the general outline of a popular report?

(or)
5.b) Explain the use of statistics, charts and graphs in preparing a research report.
SECTION – B
6. What is sampling theory? Explain the steps in sampling design.
7. Chi-square is a test for computing variance – Explain.
8. Explain different steps in writing a research report.
SECTION – C
9. You are a insurance advisor for an insurance company. The company introduces
a new insurance plan specially for kids. The name of the plan is Smart Kid
Educational Plan. Prepare a research report and submit to the insurance manager.
END
Register No.:______________
Q.P.Code: 052MBA07


SECOND SEMESTER

SECTION – A
1.a) Discuss how the competitive environment in India has changed because of the
economic liberalisation.
(or)
1.b) Examine how relevant is the idea of social responsibility of business.
2.a) Discuss the concepts and methods of measuring national income.
(or)
2.b) “There is a shift from public to private sector in Indian economy” – Do you
agree? Elaborate
3.a) Critically examine the present industrial policy of India.
(or)
3.b) Define industrial sickness. What are the causes of sickness? List some of the
preventive and curative measures.
4.a) Discuss the objectives of new fiscal policy of India.

(or)
4.b) What is deficit financing? What are the reasons for increase in fiscal deficit in
India?
5.a) Explain the objectives and functions of SEBI.

(or)
5.b) Discuss the following :
i) Direct and indirect tax structure in India
ii) Expenditure tax
SECTION – B
6. “Economic liberalistion does not mean Free for all” – Discuss with suitable
examples.
7. What are the objectives of IX five year plan? Discuss Indian economic
performance during this plan.
8. Critically evaluate the role of Multi National Corporations in India.
SECTION – C
9. Globalise is the buzz word. When the country opens up, there will be more
investment, consumption and employment. No doubt we need investments. We
need electricity, roads and telephones. For this we need access to huge doses of
foreign money. There is nothing called free lunch. But what is the price we have
to pay? This is the critical point. Many political parties in India do not like MNCs in
non – priority industries.
The logic i) Non-priority items like processed foods are not high tech areas
ii) Indian companies will be gobbled up.
iii) They do not improve infrastructure.
But the Pepsi story is revealing:
Farmers are benefited by high productivity of chillies, potatoes etc., retailers and
transporters and benefited. Exports helped the balance of payments position.
Question:
i) Is globalisation a necessary approach for India?
ii) What is your opinion on foreign companies entering into Indian Market?
END



THIRD SEMESTER
STRATEGIC MANAGEMENT – 351A

SECTION – A
1.a) Explain any three components of the strategic management process.
(or)
1.b) Distinguish between strategic planning and tactical planning.
2.a) What is KSF? State and explain any six KSF.

(or)
2.b) Narrate Porter’s five forces model.
3.a) i) What is Concentric diversification? Give two examples.

i) What is Conglomerate diversification? Give two examples.
(or)
3.b) Explain the strategies being followed in non-profit organisations.
4.a) What do you understand by competitive cost dyanmics?

(or)
4.b) What is BCG Approach?
5.a) Briefly explain the 7S model

(or)
5.b) State and explain the three kinds of financial control in strategic management.
SECTION – B
6. “Strategic planning is an integrative and continuous process” – Comment.
7. “Multi-product and multiple-product organizations are inevitable”. Explain with

examples.
8. How can you match organizational structure with organizational strategy?
SECTION – C
9. Nirma Limited was incorporated in 1980 at Ahamdabad to undertake the business of
detergents and soaps along with other fast moving consumable goods. It started the
business with the concept of ‘value for money’ (i.e: making the products for the least
cost possible). The promoters were in detergent business since 1969, in the name of
Nirma Chemical Works. After the formation of the company, the firm’s business
was taken over by it. Over a period of time, Nirma Limited became the marked
leader in volume of sales.
In 1989, it entered in toilet soap market and occupied the second position.
HLL was the market leader at that time, with its Surf brand (since 1957). Surf was a
high quality product, but was perceived to be expensive. Therefore, a vast majority
of population was not using detergents, for washing the clothes, but was using
laundry soaps, which were fat based and in cake forms.
Nirma perceived that this segment was in need of detergents, but was not able to pay
high price for that. Having selected the gap, Nirma introduced “Nirma” brand
washing powder (detergent) almost at 1/3 of the price of Surf.
Analyze the case with respect to Strategic Management concepts and give:-
i) KSFs of Nirma
ii) How penetration was possible for Nirma
END


THIRD SEMESTER
INTERNATIONAL BUSINESS – 351B

SECTION – A
1.a) What is Globalisation? How Globalisation is instrumental for economic growth

of the world.
(or)
1.b) What are the different types of international business? How does companies
decide the form of international business?
2.a) Briefly state the determinants of economic development and their impact on
international business.
(or)
2.b) How the culture of a society can pay as a factor of competitive advantage?
3.a) What is mercantilism? Why the concept has lost its ground throughout this
world?
(or)
3.b) What WTO? How it is contributing to the development of world trade?
4.a) Is there any difference between FDI and FII? Why countries are interested in
attracting more FDI?
(or)
4.b) Explain the functions of foreign exchange market.
5.a) How companies decide their entry mode in foreign trade? What factors
influence?
(or)
5.b) What is the importance of counter trade? Is there any problem between US and
Japan in counter trade?
SECTION – B
6. Explain the importance of foreign investment. What factors affect international

investment?
7. How WTO encourages globalisation of Indian firms? What impact WTO has
made on Chinese economy?
8 Is India a member of any trade block? What benefits India can derive out this?
SECTION – C
9. Recently ICICI bank has decided to take out a Russian Bank to have operations in
Russia. ICICI is one of the important new generation banks in India, next only to
the State Bank of India in number of branches of operation.
i) What specific business strategy would be relevant for ICICI bank to commence
its business activities in Russia?
ii) How this take over will help ICICI to improve its banking activities in India.
END


THIRD SEMESTER
MANAGEMENT INFORMATION SYSTEM – 351C
SECTION – A
1.a) List and explain the steps to be followed in the design of an information system.
(or)
1.b) What are the steps followed in the system study? Mention the cautions to
Analyst or Manager in successfully completing his task.
2.a) It is said 70% of information system project fails to deliver the expected benefits.
Propose actions that can prevent such failures in development and deployment of
systems.
(or)
2.b) Explain the evolution of information system classifications.
3.a) Discuss the differences between general controls and application controls that
organizations should use in information systems.
(or)
3.b) Is system audit relevant to todays precision based decisions? Substantiate your
view.
4.a) Why is it so important to manage employees fear of change when implementing

BPR and ERP projects?
(or)
4.b) What are some of the factors managers must consider when considering changes
in technology?
5.a) How is internet enabled business is advantageous over the conventional business?
Explain with present day examples.
(or)
5.b) Tele networking is the benefit of technology development or information system
development. Justify your opinion.
SECTION – B
6. Explain the following

i) Mobile computing ii) Voice over internet Protocol
iii) Internet Fraud iv) Spyware
7. Mention and explain the security measures one organisation should

adhere with respect to the growing technology.
8 Why it is important to consider all four concepts of enterprise computing. IT

investment portfolio, IT infrastructure business logic and information architecture.
PTO
SECTION – C
9. A company in India wanted to strengthen its relationship with an existing

customer who is inturn linked to the company only through an Agent
Both the producer and end buyer are made unknown to each other by this agent.
i) How do one strengthen the relationship between producer and end use buyer.
i.e.) by pass the agent
ii) Is it recommended to continue the business with the agent as it is?
Formulate a strategy through information system flow.
END


THIRD SEMESTER
Elective : ORGANISATIONAL CHANGE AND DEVELOPMENT – 351U1

SECTION – A
1.a) What are the forces that act as stimulants for change?
(or)
1.b) Explain Lewin’s Three – Step change model.
2.a) What are the characteristics of organisational development?

(or)
2.b) Briefly explain the process of OD.
3.a) What is sensitivity training?

(or)
3.b) Why is the understanding of the culture of an organisation essential in OD
intervention?
4.a) Explain the nature of OD intervention.

(or)
4.b) How can internal OD facilitators be developed?
5.a) What are the conditions for a successful OD effort?

(or)
5.b) Explain the underlying values in OD efforts?
SECTION – B
6. What are the sources of individual and organisational resistance to

change? How can resistance to change be overcome?
7. Discuss the action research model of organisation development.
8. How can OD interventions be classified? Give examples of some
interventions.
SECTION – C
9. In a training institution, there is a problem between the faculty group (responsible
for training) and the administrative group (responsible for resources,
arrangements and maintaining accounts). The former (faculty group) accused the
latter (administrative group) of not planning well, being too demanding, and being
insensitive to the priorities and participant’s needs. The administrative group
accused the faculty of being too demanding and being insensitive to the problems
of the administrative group. This conflict resulted in various other problems,
affecting their quality of work.
What OD intervention will you use in this situation?
Give the sequential steps of the intervention.
END


THIRD SEMESTER
Elective : HUMAN RESOURCE DEVELOPMENT – 351U2

SECTION – A
1.a) Bring out the importance of role analysis.

(or)
1.b) Write a detailed not on the philosophy of HRD.
2.a) What are the difficulties in performance appraisal?

(or)
2.b) What are the salient features of performance counselling?
3.a) Explain the need for potential appraisal?

(or)
3.b) How is career planning done in organisations?
4.a) Explain how training need are identified.

(or)
4.b) Highlight the importance of follow-up training.
5.a) What are the constituents of organisational culture?

(or)
5.b) Analyse the key assumptions in OD?
SECTION – B
6. Explain the process of performance development in detail.
7. Show how change is managed through OD?
8 Bring out the differences between HRD and traditional personnel management.
SECTION – C
9. Mr Ashok Kumar is heading a large export oriented textile unit both about 750
employees. He wants to modernise the manufacturing process and as part of this
large plan he wants to train all his employees. He knows of various training
methods but is unable to select the right method.
You are called to help Mr Ashok Kumar in deciding the criteria for selection of
training methods. Bring out the importance of each criteria.
END


THIRD SEMESTER
Elective : SERVICES MARKETING – 351V1

SECTION – A
1.a) How would you differentiate services marketing from product marketing?
(or)
1.b) Give the various services available under hospitality sector.
2.a) Explain SERVQUAL.

(or)
2.b) What method do you propose to price personal care services?
3.a) Explain any two promotion methods practiced by Air Lines.

(or)
3.b) Classify leisure services.
4.a) Explain the distinctive features of educational services.

(or)
4.b) Bring out the services mix of a banking company.
5.a) What are your suggestions to manage peak hour demand in Railway ticket
booking?
(or)
5.b) Explain bench marking of services standards.
SECTION – B
6. Discuss the trends in the service sector in India.
7. Explain quality standards available for educational services.
8. Discuss employees role in maximizing service user’s satisfaction.
SECTION – C
9. NAZ international Hotels (P) Ltd. based at Chennai often receive complaints
about their service delivery system. The Hotel attracts customers from within and
out side India. The database of NAZ international reveals that their customers are
businessmen, leisure time travellers, fun seekers and religious minded. The
management of NAZ international feels that there must be customized service
delivery system. If your are consulted, what are your suggestions to arrived at an
effective customized service delivery system applicable to NAZ international
Hotels.
END



THIRD SEMESTER
Elective : CONSUMER BEHAVIOUR – 351V3

SECTION – A
1.a) How the knowledge of consumer behaviour helps in marketing decision making?
(or)
1.b) What is psychographic segmentation? Explain with examples.
2.a) How the brands are getting influenced by local culture?

(or)
2.b) The influence of family is higher while buying a consumer durable than buying
FMCG product. Comment and justify your opinion.
3.a) Explain the applications of reference group concept in advertising.

(or)
3.b) Explain the role of family, peers and other groups in attitude formation.
4.a) Explain the concept of diffusion of innovation with an example.

(or)
4.b) Explain different consumer decision rules.
5.a) Explain the role of media in consumer education and protection.

(or)
5.b) Write briefly about cause-related marketing and how Indian corporate use this for
social causes?
SECTION – B
6. What is opinion leadership? How can a company use this concept to influence
consumers?
7. Comment on Indian social class system and its influence on consumer behaviour.
8. Explain the status of consumers in India. What are the legal protections available
to Indian consumers?
SECTION – C
9. We as consumers, all go to shops, supermarkets and big stores. We also go to
small shops, vegetable markets and service shops like restaurants, beauty parlors etc. In
most of these places, we buy goods and services without any bargaining for prices. (List
price is mentioned in most cases). In the case of consumer durables like Televisions and
Refrigerators, we some times ask for price reduction. But when a sales person comes to
our house, we normally bargain on price front and then only we buy. (Even for computer
also). Also we bargain with street vegetable vendors, fruit vendors and other vendors who
normally visit our houses.
Explain this behaviour of consumers with relevant concepts.
END


THIRD SEMESTER
Elective : PROMOTION MANAGEMENT – 351V4

SECTION – A
1.a) Highlight the reasons for the growth of the promotion function.
(or)
1.b) Extend the communication model to advertising.
2.a) Discuss with two examples the advantages and disadvantages of using celebrities
for advertising.
(or)
2.b) Some critics spell the death of advertising in the near future - Comment.
3.a) Sales promotion, as a promotional tool, is largely ineffective. Only the first
player wins, all others lose in the long run. Do you agree? Give reasons.
(or)
3.b) Compare and contrast advertising and sales promotion.
4.a) Outline the steps involved in the personal selling process.

(or)
4.b) How will you handle bad press or negative publicity?
5.a) Write short notes on telemarketing and M-Commerce.

(or)
5.b) Write short notes on event marketing and product placement.
SECTION – B
6. Internet is a beautiful promotional tool. Comment.
7. Prepare a print advertisement copy for small car, highlighting the various
elements of a advertisement copy.
8. Prepare a sales promotion plan for promoting luxury soaps.
SECTION – C
9. Select a product of your choice and chart out a promotion plan.
END


THIRD SEMESTER
ELECTIVE : SALES AND DISTRIBUTION MANAGEMENT - 351V5

SECTION – A
1.a) What is sales forecasting? Explain its types.

(or)
1.b) “Sales budget is a valuable tool for control” – Comment.
2.a) What are the advantages of organising a sales force by geographic territory?
(or)
2.b) What are the steps in a typical sales call?
3.a) Explain the types of sales quota used by the company.

(or)
3.b) State and explain the objectives of salesman motivation.
4.a) Discuss the various factors influence the choice of channel of distribution.
(or)
4.b) Discuss the role of channels of distribution.
5.a) What are the important activities involved in physical distribution?

(or)
5.b) What are the criteria used by marketer to select a transportation mode.
SECTION – B
6. Explain the theories of selling in detail.
7. What are the different methods of compensating sales force?
8. State and explain the factors that should be considered while preparing sales
budget.
SECTION – C
9. A new manufacture a portable, rechargeable emergency lamps in searching for an
effective channels of distribution. Discuss the channel alternative and also lists
the suitability.
END


THIRD SEMESTER
Elective : EQUITY RESEARCH AND PORTFOLIO MANAGEMENT – 351W1

SECTION – A
1.a) Explain the investment process and the various stages in that.
(or)
1.b) What is risk? Explain the types of risk, which an investor normally faces.
2.a) What is fundamental analysis? What are the components of such an analysis?
Explain.
(or)
2.b) What is the traditional approach in portfolio construction? Explain the constraints
in constructing a portfolio as per traditional approach.
3.a) What is an efficient portfolio frontier? How is it constructed?

(or)
3.b) Explain the single index model of portfolio selection, clearly bringing out the
assumption which leads to the simplifications of the mathematical calculations
required in the Markowitz model.
4.a) Do you think that diversification of portfolios will always reduce risk? Explain
with the help of a two-security portfolio.
(or)
4.b) “Bonds with longer maturity periods react more sharply to changes in the market
interest rate than those with shorter maturity periods” – Discuss with reference to
the values of bonds.
5.a) Explain i) YTM ii) Beta (β)

(or)
5.b) Explain i) Zero Interest Bonds ii) Defensive security
SECTION – B
6. Distinguish between borrowing and lending portfolios.
7. Explain CAPM. What is the market imperfection, which make an assets risk
return characteristics deviate from CAPM?
8 Explain the three forms of efficient markets. Can an investor make abnormal
profits in any one of them?
SECTION – C
9. Sakthi owns units from three different mutual funds. He wants to dispose off his
holding in one of these mutual funds. Which one should he dispose off?
Fund Excess average return Beta (β)
X 10.7 2.02
Y 11.3 0.99
Z 11.6 1.07
Market 7.8 1.00
END


THIRD SEMESTER
Elective : MERCHANT BANKING AND FINANCIAL SERVICES – 351W2

SECTION – A
1.a) What are the recent reforms in the financial sector in the country?
(or)
1.b) Explain the points to be accounted for in the choice of a merchant banker by a
company planning to appoint one.
2.a) Distinguish between leasing and H.P.

(or)
2.b) Elaborate the concept of leasing. Also make special reference to the tax aspects
pertaining to the same.
3.a) What are the types of funds available? Explain the schemes.
(or)
3.b) Explain the scope of venture capital funding.
4.a) Compare factoring with bill discounting.

(or)
4.b) Present a write up on the benefits of credit rating. What are the instruments for
which credit rating is done in India?
5.a) Give the meaning and method of debt securitisation.

(or)
5.b) Explain the objectives of functioning of a depository service.
SECTION – B
6. What are the pre issue activities of a merchant banker?
7. Who are the beneficiaries of credit rating function? Suggest some of the
limitations of the function.
8 What is the present scenario of the H.P activity.
SECTION – C
9. XYZ Builder Ltd. need to acquire an equipment and are considering buying or
leasing a crane. The crane costs Rs.10,00,000 and is subject to the straight line
method of depreciation to a zero salvage value at the end of 5 years. In contrast,
the lease rent is Rs.2,20,000 per year to be paid in advance each year for 5 years.
XYZ Builders Ltd can arise debt at 14% payable in equal annual instalments, each
instalment due at the beginning of the year. The company is in the 50% tax
bracket. Should it lease or buy the crane?
Register END No.:______________

Q.P.Code: 043MBAW3


THIRD SEMESTER
Elective : MERGERS AND ACQUISITIONS – 351W3
SECTION – A
1.a) Explain the impact and influence of industry life cycle on merger types.
(or)
1.b) Elucidate a merger and reasons for mergers.
2.a) Differentiate pooling of interest and purchase methods adopted for accounting of
mergers.
(or)
2.b) Describe the market multiple approach.
3.a) Explain the rationale for privatisation along with a proposal.

(or)
3.b) What are the advantages and disadvantages of LBO’s and MBO’s?
4.a) “Why acquire a foreign firm rather than license, export or joint venture the
product?” - Elucidate
(or)
4.b) How does technology, exchange rates, political and economic stability differential
labour costs and productivity of labour become reasons for international merger?
5.a) Explain SEBI guidelines for takeovers.

(or)
5.b) Highlight the defensive tactics available for a firm from a potential takeover.
SECTION – B
6. Explain corporate restructuring and the types of business combination available

for a corporate.
7. Elucidate amalgamations on acquisition, along with legal and procedural aspects.
8 Hi Industries is interested in acquiring the sea food division of Si

Industries. The planning group of Hi has developed the following
forecasts of the sea food division of Si Industries. What value should they
put on this division? Assume an opportunity cost of 10%.
PTO
Asset Value PAT Net Free Cash

Growth rate
Year investment flow
(%)
Rs. in Lakhs
1 100 14 30 (16.00) 30
2 130 18.2 32.5 (14.30) 25
3 162.50 22.8 32.5 9.7 20
4 195 27.3 27.3 - 14
5 222.3 31.1 31.1 - 14
6 253.4 35.5 25.3 10.2 10
7 278.7 39.0 22.3 16.70 8
8 301.0 42.1 24.1 18.0 8
SECTION – C
9. P Company has decided to acquire K company. The following are the relevant
financial data for the two companies:
P Company K Company
Net Sales (Rs. in lakhs) 350.00 45.00
Profit after tax (Rs. in lakhs) 28.13 3.75
Number of shares (lakh) 7.50 1.50
EPS (Rs.) 3.75 2.50
Dividend per share (Rs.) 1.30 0.60
Total market capitalisation 420.00 45.00
(Rs. in lakhs)
Calculate the followings: (Assume 50% tax rate)

i) Pre-merger market value per share for both companies.
ii) Post-merger EPS, market value per share and price – earnings ratio of K’s
shareholders a share of Rs.30 in a share exchange for merger.
iii) P’s EPS is K’s shareholders are offered Rs.100, 15% convertible
debenture for each 3 shares held in K.
iv) Post-merger dividend or interest available to K’s shareholders with the
exchange referred in (ii) and (iii)
END
Register No.:______________ Q.P.Code: 043MBAX1


THIRD SEMESTER
Elective : E COMMERCE – 351X1

SECTION – A
1.a) Write a note on networks.

(or)
1.b) Explain different types of Electronic commerce.
2.a) List out the role of web in E-commerce.

(or)
2.b) Elucidate internet architecture.
3.a) What do you mean by electronic cash? What are the properties of electronic
cash?
(or)
3.b) What are the issues in online banking?
4.a) Write a note on firewalls.

(or)
4.b) Explain Encryption and transaction security.
5.a) What are the advantages of intranet?

(or)
5.b) Give a detailed note on the elements of supply chain management.
SECTION – B
6. Discuss the applications of World Wide Web.
7. Give an overview of Electronic Payment Technology.
8 Explain the use of intranet in Supply Chain Management.
SECTION – C
9. Discuss about electronic commerce and banking.
END


THIRD SEMESTER
Elective : RDBMS - ORACLE – 351X2

SECTION – A
1.a) What is meant by normalization? Explain types of normalization.

(or)
1.b) Mention the syntax for creating a table in SQL and create table student with
primary key and check constraints.
2.a) Explain various string manipulation functions.

(or)
2.b) Give a note on sub queries.
3.a) Discuss about synonyms.

(or)
3.b) How the modification of database can be done in views?
4.a) Explain various types of Triggers.

(or)
4.b) Explain about PL/SQL packages.
5.a) Explain the various Date Functions in SQL.

(or)
5.b) Explain PL/SQL alerts.
SECTION – B
6. Explain control statements and looping statements in PL/SQL with example.
7. Explain aggregate functions in SQL.
8. Mention the Clause and Structure of SQL.
SECTION – C
9. Explain the creation of cursor and retrieval of data using cursor with an example.
END


FOURTH SEMESTER
Elective : ADVANCED BEHAVIOURAL SCIENCE – 451U1

SECTION – A
1.a) Explain the type theories of personality.

(or)
1.b) Explain Porter and Lawler model of motivation and its managerial implications.
2.a) Delineate the creative process.

(or)
2.b) Identify and explain the workplace conditions that support creativity.
3.a) Describe the methods of measuring attitudes.

(or)
3.b) Explain attitude surveys and their applications.
4.a) Explain the organisational settings for situational leadership.

(or)
4.b) What are the various sources of power for leaders? Explain.
5.a) Write about the need for organisation development with examples.
(or)
5.b) How problems are diagnosed in organisation development programmes? Explain.
SECTION – B
6. Write a detailed note on attitude change and attitude persistence.
7. Critically examine any two contingency theories of leadership.
8 Explain in detail various OD interventions you have studied.
SECTION – C
9 .Mr Prasad is a graduate engineer in Electronics and Computers and currently
working as a Project Manager in one of the leading software companies in India.
Though he had secured admission for MBA in one of the premier institutes in
India, due to financial constraints he took up this job. Gradually Mr Prasad began
to feel dissatisfied with the work environment in general, and his own work in
particular. Recently he told his close friend that he always wanted to go for a
Master’s degree in Management. Prasad approached his boss seeking his advice
to apply for leave to pursue higher studies. His boss was not helpful but
discouraged Prasad by saying that for a talented person like Prasad, a degree in
management would make no difference and the company had no such policies of
granting study leave. After a week Prasad put in his resignation letter.
Critically analyse the case and make recommendations to solve the problems.

Q.P.Code: 044MBAU2


FOURTH SEMESTER
Elective : LABOUR WELFARE AND INDUSTRIAL RELATIONS – 451U2

SECTION – A
1.a) Explain the factors affecting industrial relations.

(or)
1.b) Define Trade Unions. Discuss its functions.
2.a) Explain the weapons of labour and management which might be used in a
situation of industrial conflict.
(or)
2.b) Explain the machinery for the settlement of industrial disputes in India.
3.a) What are the basic features and functions of collective bargaining?
(or)
3.b) State the conditions to be fulfilled for effective workers participation.
4.a) Write short notes on the following:

i) Family Pension Fund Scheme
ii) Deposit Linked Insured Scheme
(or)
4.b) State the provisions relating to employer’s liability for compensation under the
workmen’s Compensation Act.
5.a) State the powers of the inspectors under payment of wages Act, 1936.
(or)
5.b) What is gratuity? When it is payable and at what rate?
SECTION – B
6. Discuss the various methods of worker’s participation in management.
7. “Collective bargaining is important to both employers and employees”. Do you

agree. Give reasons.
8 Write and explanatory note on the methods followed by trade union to realise
their objectives.
SECTION – C
9. Twenty female employees of a large company were grouped together daily in
an area measuring forty feet by forty feet to perform semi-skilled assembly work.
Though the layout was far from ideal, it was accepted as “livable” at least as
temporary quarters until construction of the new manufacturing facility was
completed, and these women enjoyed their work. Their pleasure came mostly
from the fact that they could talk freely about any subject that came to mine and
PTO
still be able to do their daily quota. When the new manufacturing facility finally
opened, the women were assigned to an area several times, as large as their
former quarters. The new plant was equipped with superior lighting, water
fountains, windows and piped-in music. On the surface, these work conditions
appeared ideal, no employee sat less than six feet away from any other.
Management however, became perplexed over the performance of this group of
women after a few weeks in the new facility. Absenteeism increased, production
lagged, complaints were numerous, and two of the women quit their jobs.
In a closed door conference with the production supervisor, the Plant Engineer
and the manufacturing manager the personnel director voiced his opinion about
the unforeseen problems in the assembly department. In this opinion the women
missed the personal contact with each other, missed the continuous conversation
and other accustomed forms of social interactions and basically were resisting the
change to the new location. The personnel director recommended that the plant
engineer should do something about redesigning the layout to bring the women
closer together even if it meant spending several thousand rupees to do it.
i) If you were the personnel director, what would you do about the
grievance of the workers?
ii) If the employees were men, would the same situation arisen? Why or
Why not?
END


FOURTH SEMESTER
Elective: TRAINING AND DEVELOPMENT – 451U3

SECTION – A
1.a) State the various objectives of training and development.

(or)
1.b) i) Describe learning curve
ii) Narrate any three principles of learning.
2.a) Distinguish between off the job training and on the job training.
(or)
2.b) Write short notes on i) Apprenticeship training ii) Job rotation.
3.a) Briefly explain any six management development techniques.

(or)
3.b) State the merits and demerits of i) Lectures ii) Conference.
4.a) “Execution and evaluation of training is important” – Comment.

(or)
4.b) What are all the tangible and intangible benefits of training?
5.a) What are the needs of training in India?

(or)
5.b) State the role of consultants in training programme.
SECTION – B
6. Briefly explain any five off the job training methods.
7. i) What is learning style?

ii) What is learning preference?
8 Give detailed notes on : i) Management Associates ii) Educational institutes
SECTION – C
9. Its is a public sector factory canteen. Food items will be supplied at subsidized
price. During morning time normally about 1000 employees used to have their
breakfast in that canteen between 7.00 a.m and 8.00 a.m. (Shift starts by 8.00 a.m)
Workers cn avail 10 minutes grace time. So till 8.10 a.m the canteen will
function. But they used to cut short supply gradually from 8.00 a.m. The main
intention is “employees will not go to work, with empty stomach”.
One day, at about 8.08 a.m a worker came to the issue counter and saw dosais
were available at the service point and demanded to dosais. The server told “the
time is nearing 8.10”. But the worker argued, “is that (dosais your grandfather’s
property?”, The serve was irritated by those words. He turned his back and went
inside the canteen.
The worker approached the canteen supervisor and complained that the server
denied to supply dosais. The supervisor called the concerned server of the
counter and enquired. The server explained what happened actually. The
supervisor turned to the worker and replied, “that is not his grandfather’s
property. At the same time, is that your grandfather’s property?”
Then the worker realised his mistake. He told, “Sorry Sir, I am very hungry. So I
used such words”. The supervisor replied “OK. Tell this sorry to the server” At
once, the worker said to the server, “Sorry brother”.
The server replied, “Right I will bring two hot dosais, please have and go to your
work spot”.
Questions:
i) Analyse the characters of worker and server.

ii) How the supervisor handled the situation?
EN
D


FOURTH SEMESTER
Elective : INTERNATIONAL MARKETING – 451V1

SECTION – A
1.a) Describe the concept of international marketing.

(or)
1.b) Enlighten the scope of international marketing in the LPG era.
2.a) Explain the trade barriers faced by an international marketing company.

(or)
2.b) How political environment affects international marketing?
3.a) Explain in detail how would you identify market and select foreign buyers?
(or)
3.b) Out line modes of payment in international business.
4.a) Identify some of the underlying factors affecting channel of distribution pattern in
international trade.
(or)
4.b) How do free trade zones differ from bonded warehouse?
5.a) Assess the reasons behind regulations and restrictions of importing and exporting
of goods.
(or)
5.b) “The principles of international credit are basically no different from those of
domestic credit” – Elaborate.
SECTION – B
6. Examine the international trade policies of India and its suitability in the present
scenario.
7. Identify the problems faced by international marketers in India and suggest

suitable measures.
8 How pre-shipment and post shipment finance facilities are useful to exporters?
SECTION – C
9. Indian sub continent has witnessing a revolution in mobile communication. The
service providers and mobile communication instrument marketers making sea
change developments in the Industry. Can you assess the role of NOKIA in this
sector? What are their unique marketing strategies?
END
Register No.:______________
Q.P.Code: 044MBAV2


FOURTH SEMESTER
Elective : BRAND MANAGEMENT – 451V2

SECTION – A
1.a) Explain how creating brand identity is helpful in gaining competitive advantage?
(or)
1.b) Discuss the concept of brand product relationship and its significance.
2.a) Describe the various methods of measuring brand equity.

(or)
2.b) ‘Brand loyalty is a bygone concept’ - Discuss.
3.a) Why corporates prefer multi brand strategies? What are drawbacks of this
strategy?
(or)
3.b) Explain different types of brand transfer you have come across.
4.a) Briefly discuss the difficulties in branding of services.

(or)
4.b) What is brand life cycle? How it differs from product life cycle?
5.a) Discuss various types of valuation of brand with their limitations.

(or)
5.b) Suggest a suitable brand strategy for a retail chain store (five branches) selling
cloths in Coimbatore district.
SECTION – B
6. “The role of brand manager has become highly challenging and complex”
– Do you agree? Why?
7. Discuss the merits and demerits of brand extension as a growth strategy? Under
what circumstances firms should adopt this strategy.
8 Explain how positioning assists in differentiating from competitive brands.

Discuss the positioning strategy adopted for various toilet soap brands.
SECTION – C
9. Home needs Ltd., was started in Chennai, during 1980’s to manufacture and sell
cooking oil, in TamilNadu. It sold its product under the brand name of BEST.
The sales grew during 1990, however the sales started declining after 2001.
Retailers who were selling BEST cooking oil started showing reluctance in
purchase bulk quantities. The firm conducted a market survey and results
revealed that consumers viewed BEST as very old and younger generation (young
housewives) exhibited negative attitude towards this brand.
Now as a consult, develop a strategy to revitalize BEST brand. Identify a suitable

repositioning strategy and establish brand personality for this brand
END


FOURTH SEMESTER
Elective : RETAILING – 451V3

SECTION – A
1.a) Discuss India’s retail industry scenario.

(or)
1.b) Write short notes on i.) Non-store retailing and ii.) Private brands.
2.a) Give your view about retail overall strategy in terms of controllable and non-
controllable variables.
(or)
2.b) Highlight the factors or criteria for location and site selection.
3.a) Elaborate on merchandising management.

(or)
3.b) Discuss the retailer buying process.
4.a) Explain in detail about retail promotion mix.

(or)
4.b) Delineate the various factors affecting retail pricing.
5.a) What is the role of marketing research in retailing? - Discuss.

(or)
5.b) How will you go about target market selection for a retailer?
SECTION – B
6. Explain the classification of retailers in detail.

7. Present an overview of strategic retail management.
8 Comment on the dynamics of retail environment in the light of globalisation and

technology innovations like RFLD – Radio Frequency Identification etc.
SECTION – C
9. You are required to set up a retail showroom of your choice in Coimbatore city.
Explain in detail the various activities/ steps you will take for this set up. You
will have to discuss elaborately on strategic planning, retail format, location, site
selection, merchandise management, operations management, HR management,
etc. Also, present any non - store you have.
.
END
.


FOURTH SEMESTER
Elective : RURAL MARKETING – 451V4

SECTION – A
1.a) Briefly bring the disparities between rural and urban economies.
(or)
1.b) Outline the significant contribution made by agriculture in a today’s economic
development.
2.a) What are the factors to be determined while deciding marketing strategies in case
of agro-inputs?
(or)
2.b) Enumerate the factors that which have really contributed to the phenomenal
growth in rural markets.
3.a) Sketch out the model of consumer behaviour.

(or)
3.b) Imagine that you are the marketing manager of health drinks. How will you
segment the market?
4.a) Define product. Classify clearly the rural products.

(or)
4.b) Prepare the local medias available for rural marketers.
5.a) Bring out the emerging trends in marketing.

(or)
5.b) Explain the sources of agricultural finance.
SECTION – B
6. State and explain the differences between rural and urban marketing.
7. Elaborate STP strategy in rural marketing. Give a few examples of a successful

brand that used STP in the rural market.
8 Clearly bring out the old and new setup of distribution network.
SECTION – C
9. According to NASCOM survey in India, the Internet users are day to day
increasing. More than 81 percent PCs sold were driven by the need to access
Internet. Users as an average are estimated to be accessing the Internet for 6
hours a week. About 23 percent of the Internet users are females. About 49
percent of the users belong to 18 –24 years of age group. Professional and
PTO
corporate sectors are also having a dominant share of 43 percent. So Internet is

becoming an important new channel much faster than any one would have predicted.
Though it started off in 1960, it was only in 1993, it’s potential as a commerce
medium was realised. By 1998 individual sites among the hundreds of thousands
already in existence, were measuring hits in the hundred of millions and marketers.
Questions:
i) What is your general view about this case?

ii) What would be the strength and weakness of this latest channel
towards marketers and consumers?
END


FOURTH SEMESTER
Elective : INSURANCE PRINCIPLES AND POLICIES – 451W1

SECTION – A
1.a) Explain the importance of Insurance in detail.

(or)
1.b) Discuss the functions of Insurance.
2.a) Define Life Insurance and explain its advantages and disadvantages.
(or)
2.b) Compare and contrast assignment and nomination.
3.a) Describe the organisational set up and functions of GLC.

(or)
3.b) What is double-insurance? How does it differ from re-insurance?
4.a) How are the vehicles classified under motor insurance?

(or)
4.b) Describe the procedure of effecting motor insurance and also explain the
settlement procedure.
5.a) Discuss the procedure of settlement claims under marine Insurance.

(or)
5.b) What are the essential elements of Marine Insurance?
SECTION – B
6. Explain the principles of Insurance in detail.
7. Discuss the various kinds of life policies.
8 Explain the different kinds of marine policies.
SECTION – C
9. A person insured his house against fire. Later while insane, he killed his wife,
severely injured his son, set fire to the house and died because of burns. The son
survived and sued the insurer for fire loss. Is he entitled to recover the loss?
END
.


FOURTH SEMESTER
Elective :INTERNATIONAL FINANCIAL MANAGEMENT – 451W2

SECTION – A
1.a) Give detailed notes on i) Spot exchange rate ii) Forward exchange rate and
iii) Currency swaps.
(or)
1.b) Explain the key difference between future and forward contracts on foreign
currencies.
2.a) Explain the law of one price.

(or)
2.b) Delineate about purchasing power parity.
3.a) Describe the efficiency objective of Global Money management.

(or)
3.b) Elaborate Multilateral Netting.
4.a) Discuss the merits and demerits of centralized cash management for an MNC.
(or)
4.b) How the cost of capital is calculated in foreign investment?
5.a) What are the implications of FDI for business.

(or)
5.b) Define and explain GDR.
SECTION – B
6. Why FDI when other means are available?
7. Explain the functions of foreign exchange market.
8 Discuss the risks in foreign investment.
SECTION – C
9. Two countries, Great Britain and the United States, produce just one good, beef.
Suppose the price of beef in the United States is $ 2.80 per pound and in Britain it
is £ 3.70 per pound.
Questions:
i) According to PPP theory, what should the $/£ sport exchange rate
be?
ii) Suppose the price of beef is expected to rise to $ 3.10 in United
States and to £ 4.65 in Britain. What should the one year forward $/£
exchange rate be?
END


FOURTH SEMESTER
Elective: STRATEGIC COST MANAGEMENT – 451W3
SECTION – A
1.a) Briefly differentiate between Cost Reduction and Cost Control.

(or)
1.b) Discuss in detail about the application of learning curve with a neat sketch.
2.a) Describe the steps involved in target costing.

(or)
2.b) Under what circumstances life cycle costing should be used.
3.a) Explain the elements of activity based costing.

(or)
3.b) Delineate the concept of Responsibility Accounting.
4.a) What are the requirements for formulating a LPP? – Discuss.

(or)
4.b) Highlight the important criteria for choosing variables for regression equation.
5.a) Write a detailed note on the concept of transfer pricing.

(or)
5.b) Provide in detail note on the concept cost of quality and also its classifications.
SECTION – B
6. Discuss in detail the implementation process of Activity Based Costing.
7. Explain in detail any one financial and non-financial measure to evaluate

divisional performance.
8 Describe the different methods of transfer pricing.
SECTION – C
9. The following data relating to the manufacturer of a standard product
during the month of April 2005.
Machine hours worked 900hrs.
Machine Hour Rate Rs. 5 per hour
Administrative Overheads 20% on works cost
Selling Overheads Re. 0.50 per unit
Units Sold. 16,000 units @ Rs. 4 per unit.
You are required to prepare a Cost Sheet form the above showing
a) the cost per unit.
b) the profit per unit sold and profit for the period.
END


FOURTH SEMESTER
Elective : SOFTWARE PROJECT MANAGEMENT – 451X1

SECTION – A
1.a) Discuss software project versus other type of projects in detail.

(or)
1.b) Briefly write about an identity analyse project characteristics.
2.a) Discuss the need for an activity planning.

(or)
2.b) Explain in detail about an organisational structure.
3.a) How could you estimate the effort to develop a software application using a
procedural language? Explain.
(or)
3.b) Discuss the steps needed to activity on arrow network in detail.
4.a) Explain the various types of risk in detail.

(or)
4.b) Describe Boehm’s model of risk management.
5.a) How the decision-making process done in managing people and organising
teams?
(or)
5.b) Explain earned value analysis of monitoring and control in detail.
SECTION – B
6. Outline in detail about the different models of prototyping.
7. Discuss the steps need to shortening project duration in detail.
8 Explain the following

i.) Where are estimate done in a software project?
ii.) Problems with over - and under – estimates?
SECTION – C
9. Write the procedure needed to manage people and organizing teams in detail.
END

TERM END EXAMINATIONS – APRIL / MAY , 2006

FOURTH SEMESTER
Elective : MANAGEMENT OF IT AND ITES ENTERPRISES – 451X2

SECTION – A
1.a) Why is quality important in software? What techniques can be used by

companies to enhance software quality?
(or)
1.b) Discuss the change control process in software services companies.
2.a) What are the methods of improving motivation of IT and ITES industry in India?
(or)
2.b) Write short notes on the following : i) ISO 9126 ii) Departmentalization
3.a) Explain the Oldham-Hackman job characteristics model for software services
companies.
(or)
3.b) Explain the effective management techniques for managing global teams.
4.a) Discuss the impact of globalisation on IT and ITES industry in India.

(or)
4.b) Explain the models for the execution of global projects and ITES.
5.a) Discuss the methods of improving motivation is more suitable for software
services companies.
(or)
5.b) Write short notes on i) ISO 9001 Model ii) Configuration management
SECTION – B
6. Define decision making? And what are the obstacles to good group decision
making?
7. What are the activities involved in software project management? Briefly explain
the challenges faced by companies in managing software projects.
8 Explain the place of software quality in step wise project planning.
SECTION – C
9. You have been appointed a project manager for a major software products
company. Your job is to manage the development of the next generation version
of its widely used word processing software. Because new revenue must be
generated, tight deadlines have been established and announced. What team
structure would you choose and why? What software process model(s) would
you choose and why?

Q.P.Code: 044MBC01


Degree : MSc (BIOCHEMISTRY)
FOURTH SEMESTER
ENDOCRINOLOGY AND NEUROCHEMISTRY – 457A

SECTION – A
1.a) Explain the role C-AMP and C – GMP on hormone action.

(or)
1.b) Discuss the abnormalities of pituitary gland.
2.a) Write a note on Calcitonin.

(or)
2.b) Explain the chemistry, functions of the hormones pf gastrin family.
3.a) Give the chemistry, synthesis and functions of Cortisol.

(or)
3.b) Write a note on Addision’s disease.
4.a) Describe the structure and significance of myelin sheath.

(or)
4.b) What is CRO? Give its significance.
5.a) Define synapse. Mention its types in detail.

(or)
5.b) Write a note on Huntington’s disease.
SECTION – B
6.a) List out the hormones of pituitary gland. Explain the chemistry and functions of
hormones of post pituitary.
(or)
6.b) Write a notes on i.) Receptors ii.) Calmodulin iii.) Eicosanoids iv) Second
Messenger.
7.a) Discuss the chemistry, biosynthesis, abnormalities and functions of parathyroid

hormones.
(or)
7.b) Explain the formations, control mechanism of secretion and functions of
glucagons.
8.a) Describe the events of menstrual cycle. Give its hormonal regulation
(or)
8.b) Write a note on Foetus endocrine system and hormonal regulation of pregnancy.
9.a) Write the composition of nervous system. Give an account on Na+-K+- ATPase.
(or)
9.b) How are ions transported through voltage gated channel.
10.a) Discuss the chemistry, catabolism and functions of Acetylcholine.

(or)
10.b) Explain the properties of synapse and synaptic inhibition.
END
Register No.:______________ Q.P.Code: 044MBC02


Degree : M.Sc (BIOCHEMISTRY)
FOURTH SEMESTER
PHARMACEUTICAL CHEMISTRY – 457B

SECTION – A
1.a) Explain the distribution of drugs after its absorption in our body.
(or)
1.b) List out the drugs abused and explain its physiological and psychological effects.
2.a) What is prodrug? Explain its uses with suitable examples.

(or)
2.b) Describe the action of drugs on enzymes.
3.a) What are receptors? and list out the types of receptors.
(or)
3.b) Briefly discuss the theories of drug-receptor action.
4.a) Explain the mechanism of action of drugs used in the treatment of rheumatoid
arthritis.
(or)
4.b) Describe the mechanism of action of drugs used in the treatment of respiratory
disorders.
5.a) Discuss the drug discovery and development.
(or)
5.b) Write short notes on lead toxicity.
SECTION – B
6.a) Classify the drugs according to its source, chemical structure, therapeutic action
and route of administration with suitable examples.
(or)
6.b) Describe the drug metabolism in detail.
7.a) Write an essay on bacterial vaccines.

(or)
7.b) Explain the mechanism of action of classical neurotransmitters.
8.a) Write an essay on drug action at receptors.

(or)
8.b) Explain the G-protein mediated signal transduction with suitable diagram.
9.a) Discuss the mechanism of action of antimalarial agents.

(or)
9.b) Explain the mechanism of action of drugs used in the treatment of GI tract.
10.a) Write an essay on manufacturing and marketing of new drugs.

(or)
10.b) Describe the Structure Activity Relationship (SAR) with suitable examples.
END


FIRST SEMESTER

SECTION – A
1.a) Explain, why it is important to study management theory?

(or)
1.b) Discuss the four variables that make up the indirect – action environment.
2.a) Differentiate ‘Policies’ and ‘Procedure’. Are you sure your policy is not a rule?
(or)
2.b) Define ‘Planning’. What are the steps involved in the planning process?
3.a) What are the factors determining the span of management?

(or)
3.b) What kind of authority relationship exist in organisation?
4.a) Is Co-ordination a separate function? Explain the various principles of

co-ordination.
(or)
4.b) Define ‘Morale’. How morale is related with motivation?
5.a) Define ‘Control’. Elaborately examine the process of control.

(or)
5.b) What are the challenges created by information technology in control technique?
SECTION – B
6. What are the major social responsibilities of business or government

managers?
7. How should the manager make organization theory work in practice?
8. What are the theory X and theory Y assumptions? State your agreements or
disagreements with these assumptions.
PTO
SECTION – C
9. BATA SHOE COMPANY - CASE

“I expect all the managers in my department to act completely rationally in every
decision they make” , declared Johnson, Vice – President of marketing for the
Bata Shoe Company. “Every one of us, no matter what his or her position, is
hired to be a professional rationalist, and I expect all of us not only to know what
they are doing and why but to be right in their decisions. I know that someone
has said that a good a manager needs only to be right in more than half of his or
her decisions. But that is not good enough for me. I would agree that you may be
excused for occasionally making a mistake, especially if it is a matter beyond
your control, but I can never excuse you for not acting rationally.
“I agree with your idea, Johnson, “ Said Kannan, his advertising manager, “and I
always try to be rational and logical in my decisions. But would you mind
helping me be sure of this by explaining just what ‘acting rationally is?”
Questions:
1. Explain how the vice-president of marketing might describe what is

involved in making rational decisions.
2. If Kannan then declares that three is no way he can be completely rational,
what would you suggest as a reply?
END



FIRST SEMESTER

SECTION – A
1.a) Describe the history and evaluation of OB concept.

(or)
1.b) What are the determinants of personality?
2.a) What are values? Explain their importance.

(or)
2.b) Describe the managerial implications of perception.
3.a) Explain how stress can be managed.

(or)
3.b) Briefly describe the foundations of group behaviour.
4.a) Explain impression management with suitable examples.

(or)
4.b) Explain why do people resist change in organization.
5.a) Outline the challenges to OB at international level.

(or)
5.b) Describe the ethical issues in organizational culture.
SECTION – B
6. Discuss the effectiveness of team decision making and issues in managing teams.
7. Discuss philosophy of organizational development.
8. Define and distinguish between Perceptual Selectivity and Perceptual Distortion.

Discuss the major factors affecting these two.
SECTION – C
9. Pepsi-Cola Corporation has been plagued with trouble among its bottle
inspectors. Their job is to check each bottle carefully to make sure that it is
absolutely clean as it leaves the bottle – washing machines.
Though there have been many attempts to develop mechanical inspecting devices,
none of these has worked with 100% accuracy.
As a consequence, each bottle much be visually inspected as it passes by the
inspector on a conveyor belt. Although this job is highly paid, it is hard to find
men to take it, and many quit after working on it a few months.
Questions:
1. What seems to be the basic problem here?
2. What suggestions can you make for solving it?
Register No.:______________ END Q.P.Code: 051MBA03


FIRST SEMESTER

SECTION – A
1.a) State the scope of Managerial Economics

(or)
1.b) Discuss different methods of measuring price elasticity of demand.
2.a) Explain the law of variable proportion.
(or)
2.b) Discuss Cobb – Douglas Production function and its properties.
3.a) What are the criteria of a goods forecasting method?
(or)
3.b) Discuss briefly the different cost concepts relevant to managerial decision of
planning and control.
4.a) Explain with diagrams, price determination under perfect competition.
(or)
4.b) Discuss various techniques of price formulation in actual business situation.
5.a) What are the problems involved in setting a profit policy?

(or)
5.b) Why is controlling trade cycles necessary? Describe the major stabilisation
policies and point out their limitations.
SECTION – B
6. Explain the various functions of a managerial economist in business.

7. Discuss the various economies of scale. How do they influence the size of the
firm?
8. Evaluate the role of fiscal and monetary policies in the growth and direction of
Indian industry.
SECTION – C
9.a) Explain ‘Break – even analysis’ and its limitations.
b) The following data are given by a company. Find the break-even point in terms
of sales volume:
Sales - Rs.1,00,000
Fixed Costs - Rs.2,00,000
Variable Costs - Rs.50,000
END


FIRST SEMESTER

SECTION – A
1.a) Explain the meaning and significance of accounting concepts.

(or)
1.b) Discuss the uses and significance of financial statements to various parties
interested in business concern.
2.a) State the uses of Trial Balance.
(or)
2.b) How comparative statements are prepared?
3.a) Profit - Rs.200

Sales - Rs.2,000
Variable cost - 75% of sales
Find out i) Break Even Sales
ii) Sales volume required to earn a profit of Rs.500
iii) Margin of safety.
(or)
3.b) Explain the various elements of cost.
4.a) Explain briefly any four methods of charging depreciation.
(or)
4.b) From the following particulars, prepare a cost sheet showing cost per unit and
profit for the period.
Raw materials consumed Rs.80,000
Direct Wages Rs.48,000
Machine hours worked 8,000 hours
Machine hour rate Rs.4 per hour
Office overhead 10% of works cost
Selling overhead Rs.1.50 per unit
Units produced 4,000 units
Units sold 3,600 units at Rs.50 each
5.a) From the following balance sheet of Sunshine Company, prepare a statement
showing changes in working capital.
BALANCE SHEET
Liabilities 31.03.04 31.03.05 Assets 31.03.04 31.03.05
Rs. Rs. Rs. Rs.
Trade Creditors 50,000 45,000 Goodwill 10,000 5,000
Bills payable 20,000 35,000 Cash 25,000 70,000
Short term loans - 20,000 Debtors 98,000 90,000
Share capital 1,25,000 1,50,000 Investment 15,000 10,000
(Long term)
Profit & Loss a/c 60,000 75,000 Stock 87,000 1,20,000
Land 15,000 27,000
Preliminary 5,000 3,000
Expenses
Total 2,55,000 3,25,000 2,55,000 3,25,000
(or)
5.b) The following informations has been made available from the records of Primier
Tools Limited for the last 6 months of 2005.
i) Units to be sold in different months are
July 2,200 November 5,000
August 2,200 December 4,600
September 3,400 January, 06 4,000
October 3,800
ii) There will be work-in-progress at the end of any month.

iii) Finished units equal to half the sales for the next month will be in stock at
the end of every month including June, 2005.
Prepare a production budget for the last six months of 2005.
SECTION – B
6. The following balances were taken from the books of Mr Amarlal as on 31st
March, 2006
Rs. Rs.
Capital 1,00,000 Rent received 2,100
Drawings 17,600 Freight 16,940
Purchases 80,000 Carriage inwards 2,310
Sales 1,40,370 Office expenses 1,340
Purchase returns 2,820 Printing & stationery 600
Opening Stock 11,460 Postage & Telegrams 820
Bad debts 1,400 Sundry debtors 62,070
Provision for bad 3,240 Sundry Creditors 18,920
debts (1st April, 2005) Cash 14,610
Insurance 1,300 Office Furniture 3,500
Discount Received 190 Salaries 9,870
Bills receivable 1,240 Additions to buildings 7,000
Sales returns 4,240
Wages 6,280
Buildings 25,000
Prepare Trading, Profit and Loss account and Balance sheet as on 31st March,
2006 after keeping in view the following adjustments:
i) Depreciate old buildings at 2 ½% and new additions at 2% and office
furniture at 5%
ii) Write off bad debts further Rs.570
iii) Increase the provision for bad debts to 6% of debtors.
iv) Outstanding salary amounted to Rs.570
v) Rent receivable outstanding Rs.200
vi) Interest on capital @ 5%
vii) Unexpired insurance Rs.240
viii) Closing stock Rs.14,290
7. With the help of the following ratios regards Aravind Ltd., draw the balance sheet
of the company for the year 2006.
Current Ratio 2.5

Liquidity Ratio 1.5
Net Working Capital Rs.3,00,000
Stock turn over ratio
6 times
(cost of sales / closing stock)
Gross profit ratio 20%
Fixed assets turnover ratio (on cost of sales) 2 times
Debt collection period 2 months
Fixed assets to share holders net worth 0.80
Reserve and surplus to capital 0.50
8. Following are the summarised balance sheets of Bharat Ltd. as on 31st March,
2004 and 2005
BALANCE SHEET
Liabilities 2004 2005 Assets 2004 2005
Rs. Rs. Rs. Rs.
Share capital 4,50,000 4,50,000 Fixed Assets 4,00,000 3,20,000
General Reserve 3,00,000 3,10,000 Investments 50,000 60,000
Profit & Loss a/c 56,000 68,000 Stock 2,40,000 2,10,000
Creditors 1,68,000 1,34,000 Debtors 2,10,000 4,55,000
Provision for tax 75,000 10,000 Bank 1,49,000 1,97,000
Short term loans - 2,70,000
Total 10,49,000 12,42,000 10,49,000 12,42,000
Additional Information:
i) Investments costing Rs.8,000 were sold during the year 2005 for Rs.8,500
ii) Provision for taxation made during the year 2005 was Rs.9,000
iii) During the year 2005, part of fixed assets costing Rs.10,000 was sold for
Rs.12,000.
iv) Dividend paid during the year 2005 amounted to Rs.40,000
Prepare Fund Flow statement for the year ended 2005.
SECTION – C
9.a) Prepare a cash budget for New Life Ltd company from the following estimated
revenues and expenses:
Months Total Materials Wages Production Selling &

sales (Rs.) (Rs.) overheads Administration
(Rs.) (Rs.) Overheads
(Rs.)
January 20,000 20,000 4,000 3,200 800
February 22,000 14,000 4,400 3,300 900
March 28,000 14,000 4,600 3,400 900
April 36,000 22,000 4,600 3,500 1,000
May 30,000 20,000 4,000 3,200 900
June 40,000 25,000 5,000 3,600 1,200
Additional Information:
i) Cash balance on 1st January was Rs.10,000

ii) A new machinery has to be installed at Rs.20,000 on credit, to be
paid in equal instalments in March & April.
iii) Sales commission @ 5% on total sales is to be paid within a month
following actual sales.
iv) Rs.10,000 interest on investment to be received in March.
v) Rent receivable Rs.2,000 in March
vi) Credit terms are as under
Period of credit allowed by suppliers : 2 months
Period of credit allowed to customer : 1 month
Delay in payment of overheads : 1 month
Delay in payment of wages : ½ month
vii) Assume cash sales to be 50% of total sales.
Prepare a cash budget for six months period ending 30th June, 2005.
END


FIRST SEMESTER

SECTION – A
1.a) Sketch the graph of the function:
y = 3x2 + 2x + 4 for x = -2, -1, 0, 1, 2

(or)
 2 1
A = 
 4 3
1.b) The matrix represents the number of instruments P and Q that two
 
factories X and Y can produce in a day as per the table given below:
Factory
Instruments
X Y
P 2 per day 1 per day
Q 4 per day 3 per day
5 
Let B =  6  represent the number of days the two factories operate in a week
 
ie) X operate for 5 days and Y for 6 days in a week. Find AB and state what it
represents.
2.a) The demand function for a commodity is given by y = 15 e ( −x / 3)
for 0 ≤x ≤8,
where x = demand in units; y = price per unit.
Find the maximum revenue.
(or)
2.b) Show that y = x3 – 3x2 + 3x + 7 has neither a maximum nor a minimum value.
3.a) In a class of 50 students, 10 have failed and their average mark is 25. The total
marks secured by the entire class were 2810. Find the average mark of those who
have passed.
(or)
3.b) From the data given below, find out which share appears to be more stable.
Share Average Price S.D
A 18.2 5.4
B 22.5 4.5
C 24 6.0
4.a) A husband and wife appear for an interview for two posts. The probability that
the husband will be selected is 1/7 and the wife will be selected is 1/5. Find the
probability that only one of them is selected.
(or)
4.b) If 3% of electric bulbs manufactured by a company are found to be defective, find
the probability that a sample of 100 bulbs will contain exactly one defective. Use
Poisson approximation.
5.a) During a certain period, the cost of living index number goes up from 170 to 200
and the salary of a worker is also raised from Rs.3,250 to Rs.5,000 per month.
Does the worker really gain and if so, by how much?
(or)
5.b)Find out the Laspeyres index for the following data:
Year
Commodity 2000 2001
A 2 8 4 6
B 5 10 6 5
C 4 14 5 10
D 2 19 2 13
SECTION – B
6. Incomes of employees in an industrial concern are given below. The total income
of the 10 employees in the class over Rs.2,500 is Rs.30,000. Compute the mean
income. Every employee belonging to the top 25% of the earners is required to
pay 5% of his income to relief fund. Estimate the total contribution to the fund.
7. Calculate Karl Pearson’s correlation coefficient and interpret the result.
Roll No. of Students 1 2 3 4 5

Marks in OR 48 35 17 23 47
Marks in Economics 45 20 40 25 45
8. A textile worker in a city earns Rs.3,500 per month. The cost of living index for a
particular month is 136. Using the following information, find out the amount of
money spent on house rent and clothing.
Group Expenditure Group Index
Food 1400 180
Clothing ? 150
House Rent ? 100
Fuel 560 110
Miscellaneous 630 80
SECTION – C
9. A customer at a certain departmental store have an average balance of Rs.480 and

a S.D of Rs.160. Assuming that the account balances are normally distributed.
i) What proportion of the accounts is over Rs.600?
ii) What proportion of accounts is between Rs.240 and Rs.360?
END


FIRST SEMESTER
EXECUTIVE COMMUNICATION – 151F

SECTION – A
1.a) Outline the communication process model.

(or)
1.b) “Communication is considered to be the most important ingredient of the
management process.” Do you agree?
2.a) Discuss the relationship between the sales letter and its accompanying printed
brochures or leaflets.
(or)
2.b) A customer has complained to you about the computer supplied by your firm.
Write a letter in response to the complaint.
3.a) Discuss the differences between technical reports and the other business reports.
(or)
3.b) A good title should be complete and concise. Are not these requirements
contradictory? Explain.
4.a) Explain how facial expressions can miscommunicate.

(or)
4.b) What should be the determining factors in the use of visuals (graphics)?
5.a) Indicate the points to be borne in mind while preparing the minutes of a meeting?
(or)
5.b) ‘Group discussions frequently end up as shouting matches’ - Discuss.
SECTION – B
6. How can interpersonal communication in organisations be made effective? Give

guidelines.
7. A long standing customer of yours has not paid for the goods delivered. Write a
collection letter for the amount overdue. Would your letter have been different if he is a
recent customer?
8. A colleague of yours, who has served the firm for thirty years, is retiring.
Prepare a suitable speech to be delivered by you on this farewell occasion.
PTO
SECTION – C
14. Fore each of the following set of facts, which form of graphic would you use?
Explain your decision.
i) Share of a property tax payments by wards for Coimbatore, 1999 and 2004 in
thousands of rupees.
1999 2004
Ward 1 17.1 21.3
Ward 2 10.2 31.8
Ward 3 19.5 21.1
Ward 4 7.8 18.2
Coimbatore Total 54.6 92.4
ii) Percentage change in sales by employee, 2003-2004, Erode, P& G Ltd.
Percentage
Employee
Change
R Ravi +7.3
S Swetha +2.1
T Shankar -7.5
A Rehaman +41.6
J Victor +7.4
D Murugan +11.5
H Janani -4.8
M Rajiv -3.6
END


SECOND SEMESTER
OPERATIONS MANAGEMENT – 251A

SECTION – A
1.a) Explain the systems view of production function.

(or)
1.b) Explain the concept of efficiency and effectiveness.
2.a) Explain the concept of LOB technique.

(or)
2.b) What do you understand by capacity requirement planning?
3.a) What are the types of inventory systems?

(or)
3.b) What do you understand by JIT and KANBAN?
4.a) What are the phases or stages in quality control?

(or)
4.b) Explain the concept of TQM.
5.a) Define work-study. Also list down the uses of work-study.

(or)
5.b) What are the steps involved in conducting time study?
SECTION – B
6. Trace the historical evolution of production management.
7. “MRP and CRP determine the Master Schedule of a manufacturing organisation”.

Comment on the statement.
8. Discuss the steps involved in method study. Following data pertains to a

continuous time study data for an assembly operation. If the allowance to the workers are
estimated at 15%. Calculate the standard time.
Cycles (in minutes)

Activity PR
1 2 3 4 5
A 5 44 84 125 155 120
B 15 56 93 134 166 100
C 24 66 104 146 180 110
D 38 79 119 151 195 115
PTO
SECTION – C
9. A manager is attempting to put together an aggregate plan for the coming year.
She has obtained a forecast of expected demand for the planning horizon. The plan
must deal with highly seasonal demand : demand is relatively high in period 3 and 4
and again in period 8, as seen form the following forecasts:
Period 1 2 3 4 5 6 7 8 9 Total
Forecast 190 230 260 280 210 170 160 260 180 1940
The department now has 20 full time people, each of whom can produce 10 units of
output per period at a cost of Rs.6 per unit. Inventory carrying cost is Rs.5 per unit
per period and backing cost is Rs.10 per unit per period. The manager is
considering a plan that would involve hiring two people to start working in period
1, one on a temporary basis who would work only through period 5. This would
cost Rs.500 in addition to unit production costs:
Questions:
i) What is the rationale for this plan?
ii) Determine the total cost of plan, including production, inventory and
backorder costs
END


SECOND SEMESTER
MARKETING MANAGEMENT – 251B

SECTION – A
1.a) Discuss the role of marketing information system in the strategic market planning.
(or)
1.b) Discuss the essential requirements of a web site, so that a causal visitor can be
converted into a loyal customer.
2.a) Explain the major influencers of brand equity for an FMCG item.
(or)
2.b) Explain perceived value pricing as applicable to services.
3.a) Discuss any two methods available to evaluate channel participants for consumer
non durable items.
(or)
3.b) Discuss the salient features of multilevel marketing.
4.a) Explain public relation as a sales promotion tool.

(or)
4.b) Explain the methods available to determine the size of sales force.
5.a) Explain various customer attrition signals from the point of view of financial
service providers.
(or)
5.b) Do you favour adaptive advertising in the global context? Justify.
SECTION – B
6. Discuss the major changes required in the marketing strategy of an FMCG

company to adapt itself to the liberalised marketing environment.
7. Develop a tele marketing plan applicable to a brand new credit card.
8. Discuss data warehousing and data mining as enablers of customer relationship

management.
SECTION – C
10. Since its launch in 1950 Cadbury snack has enjoyed great popularity and has
always been on the leading confectionery brands in the country. The snack range
of products was positioned as traditional tea break accompaniments. This strategy
proved successful as market research shows snack products are perceived as
“honest friendly trust worthy sociable, and fun. Recent market research shows the
brand identification has been weakening. The loyalty rating is growing
downward. In the contrast dairy milk brand is showing improved loyalty rating.
Some thing need to be done to make snack appealing to critical younger market.
On this background you are expected to design a repositioning strategy.
END


SECOND SEMESTER

SECTION – A
1.a) What are the major difference between accounting and finance?
(or)
1.b) What is Economic Value Added (EVA)? How is it used?
2.a) What do you mean by capital budgeting? Explain its characteristics.
(or)
2.b) A company has to select one of the following two projects:
Particulars Project A Project B
(in Rs.) (in Rs.)
Cost 11,000 10,000
Cash Inflows
1st Year 6,000 1,000
nd
2 Year 2,000 1,000
3rd Year 1,000 2,000
th
4 Year 5,000 10,000
Using IRR method, suggest which project is preferable.
3.a) “Reserves and Surplus have no cost”. Do you agree? Give the reasons for your
answer.
(or)
3.b) A company has the following capital structure :
10,000 equity shares of Rs.10 each : Rs.1,00,000
2,000 10% preference shares of Rs.100 each : Rs.2,00,000
2,000 10% debentures of Rs.100 each : Rs.2,00,000
Calculate EPS for each of the following levels of EBIT:
i) Rs.1,00,000 ii) Rs.60,000 iii)Rs.1,40,000
The company is in 50% tax bracket.
Also calculate the financial leverages taking EBIT level as Rs.1,00,000
4.a) Distinguish between capital structure and financial structure. Explain the factors
that determine the capital structure of a firm.
(or)
4.b) Following are the details regarding three companies:
A Ltd. B Ltd. C Ltd.
r = 15% r = 5% r = 10%
Ke = 10% Ke = 10% Ke = 10%
E = Rs.8 E = Rs.8 E = Rs.8
Calculate the value of an equity share of each of these companies applying
Walter’s formula when dividend payment ratio (D/P ratio) is :
i) 50% ii) 75% iii) 25%
5.a) Explain the cost of liquidity and illiquidity. What is the impact of these costs on
the level of current assets?
(or)
5.b) Define Economic Order Quantity. How is it computed?
SECTION – B
6. XYZ Ltd. has assets of Rs.1,60,000/- which have been financed with Rs.52,000/-
of debt and Rs.90,000/- of equity and a general reserve of Rs.18,000/-. The firm’s
profit after interest and taxes for the year ended 31.3.2005 were Rs.13,000/-. It
pays 8% interest on borrowed funds and is in the 50% tax bracket. It has 900
equity shares of Rs.100 each selling at a market price of Rs.120/- per share. What
is the weighted average cost of capital?
7. Explain the term leverage? What are its types? Why is increasing leverage also
indicative of increasing risk?
8. What is indifference point? and why is it so called? What are its usefulness?
SECTION – C
9. From the following estimates of RPG Ltd. you are required to prepare a fore cast
of working capital requirements:
i) Expected level of production for the year 15,600 units.
ii) Cost per unit of raw materials Rs.90. Direct labour Rs.40 and
overheads Rs.75.
iii) Selling price per unit Rs.265.
iv) Raw materials is in stock on average for one month
v) Materials are in process on the average for 2 weeks
vi) Finished goods in stock on an average for one month.
vii) Credit allowed by suppliers is one month
viii) Time lag in payment from debtors is 2 months.
ix) Lag in payment of wages is one and a half weeks
x) Lag in payment of overhead is one month. All sales are on credit.
xi) Cash in hand and at bank is expected to be Rs.60,000
It is assumed that production is carried on evenly throughout the year. Wages and
overheads accrued evenly and a period of 4 weeks is equivalent to a month.
END


SECOND SEMESTER

SECTION – A
1.a) Explain the HR philosophy and list out some recent trends in HRM.
(or)
1.b) Explain the line and staff functions in organisations.
2.a) Elucidate the human resource planning effectiveness.

(or)
2.b) List out the recruitment practices in IT industries.
3.a) Explain the on the job training methods.

(or)
3.b) What are the modern performance appraisal methods?
4.a) What are the statutory employee benefits provided in organisations?

(or)
4.b) Explain factor comparison method of job evaluation comparing with point
system.
5.a) Explain the need for the trade unions

(or)
5.b) What are the statutory provision under the Factories Act for employee health.
SECTION – B
6. Explain the stages in selection process.
7. Suggest and explain in detail a suitable training programme for salesman in a

heave machine manufacturing organisation.
8. Explain the kinds of incentive compensation plans.
SECTION – C
9.a) Explain the factors influencing wage and salary structure and administration.
END



SECOND SEMESTER

SECTION – A
1.a) Define Linear Programming. What are its assumptions?

(or)
1.b) Solve the following LPP graphically.
Maximium Z = 10x1 + 3x2
Subject to
2x1 + 3x2 ≤ 18
6x1 + 5x2 ≥ 60 x1, x2 ≥ 0
2.a) What is meant by transportation model? Give its mathematical expression.
(or)
2.b) Solve the following assignment problem.
Operator ( j )
23 20 21 24
19 21 20 20
Jobs (i)
20 18 24 22
3.a)
Vehicles pass through a toll
22 18 21 23
gate at the rate of 90 per
hour. The average time to pass through gate is 36 seconds. Both arrival and
service rate are as per Poisson distribution. The authorities are willing to install
one more gate to reduce the average time to pass through the gate to 30 seconds if
the idle time of the gate is less than 10% and average queue length at the gate is
more than 5 vehicles. Check whether the installation of the second gate is
justified.
(or)
3.b) Construct the critical path way network for the following.
Activity Description Immediate
Predecessor
A Decide the date of examination ---
B Describe the examination venue A
C Call for application through advertisement A
D Print application form A
E Despatch application D,C
F Receive and process application and send hall E,B
ticket
G Set question paper A
H Arrange invigilators and examiners B
I Make seating arrangement F
J Conduct exam G,H,I
K Valuation and exam result announcement J
L Conduct GD and interview K
M Publish final list L
4.a) Alpha industry needs 15,000 units per year of a brought-out component, which
will be used in its main product. The ordering cost is Rs.125/ order and the
carrying cost per unit per year is 20% of the purchase price per unit. The
purchase price is Rs.75/unit. Find EOQ.
(or)
4.b) Royal pizza parlor is a small restaurant catering to patrons with a taste for
European pizza. The management must forecast weekly demand so that he can
place order for pizza shells weekly. Recently, demand has been as follows.
Week of Pizzas Week of Pizzas

June 16 52 July 7 60
Forecast the demand for June 23 to July 14 by using simple moving average with
n = 3. Also forecast using weighted moving average method with n = 3 and
weights of 0.5,0.3 and 0.2 with 0.5 weights to most recent data.
5.a) What is meant by simulation? What are its types?
(or)
5.b) A company owns a lease on a certain property. It may sell the lease for Rs.
75,000 or may drill the said property for oil. Various possible drilling
results are as under along with the probabilities of happening and rupee
consequences.
Results Probabilities Rupee

consequences
Dry well 0.10 1,00,000
Gas well 0.40 45,000
Oil & gas 0.30 98,000
Oil well 0.20 1,99,000
Draw a decisions tree and determine wheter the company should drill or sell.
SECTION – B
6. A firm makes two products X and Y, and has a total production capacity of 9 tonnes
per day. X and Y requiring same production capacity. The firm has a permanent
contract to supply at least 2 tones of X and at least 3 tones of Y per day to another
company. The daily maximum number of machine hours is 360. Each tone of X
required 20-machine hour’s production time and each tone of Y required 50 machine
hours of production time. All the firms out put can be sold and the profit made is
Rs. 80 per tone of X and Rs.120 per tone of Y. Formulate an LPP and solve
graphically to maximize profit.
7. Consider the following transshipment problem involving two sources and three
destinations. The supply values of the sources S1 and S2 are 800 and 700 units
respectively. The demand at destinations D1, D2 and D3 are 500, 400 and 600 units
respectively. The transportation cost per units are given below.
Destination
S1 S2 D1 D2 D3
S1
0 3 12 4 12
S2
5 0 3 6 10
Source
D1
8 10 0 4 20
D2
20 12 5 0 15
D3
8 10 30 8 0
Solve the
transshipment problem
8. Annual demand for an item is 6000 units. Ordering cost is Rs.600 per order.
Inventory carrying cost is 18% of purchase price/unit/yr. The price breakups are
as shown below.
Price per unit

Quantity
(Rs.)
0 ≤ Q1 < 2000 20
2000 ≤ Q2 < 4000 15
4000 ≤ Q3 9
Find the optimal order size.
SECTION – C
9. Consider a project involving 11 activities.

Duration
Activity Predecessor
a b c
A -- 6 7 8
B -- 1 2 9
C -- 1 4 7
D A 1 2 3
E A,B 1 2 9
F C 1 5 9
G C 2 2 8
H E,F 4 4 4
I E,F 4 4 10
J D,H 2 5 14
K I,G 2 2 8
i) Construct a project network

ii) Find the critical path and project duration.
iii) What is the probability of completing the project within 25 weeks?
iv) What is the duration by which the probability of completing the
project is 0.84?
END

SECOND SEMESTER

SECTION – A
1.a) Define research. What are the basic approaches to research? Explain briefly.
(or)
1.b) Differentiate between conceptual and empirical research.
2.a) Explain the various techniques used for constructing a scale.

(or)
2.b) A population is divided in to three strata so that N1=6,000, N2 = 3,000 and N3 =
2,000. Respective standard deviations are σ1 = 20, σ2 = 10 and σ3 = 5. How
should a sample size n = 90 be allocated to the three strata?
3.a) What are the methods used for collecting primary data? Briefly explain any one
method.
(or)
3.b) What are the factors to be considered for selective appropriate method for data
collection?
4.a) The null hypothesis is that 20 percent of the passengers go in first class, but
management recognises the possibility that this percentage could be more or less.
A random sample of 400 passengers includes 70 passengers holding first class
tickets. Can the null hypothesis be rejected at 10% level of significance?
(or)
4.b) A sample of 20 is drawn randomly from a certain population. The sum of the
squared deviations from the mean of the given sample is 80. Test the hypothesis
that the variance of the population is 5 at 5% level of significance.
5.a) Mention the general outline of a popular report?

(or)
5.b) Explain the use of statistics, charts and graphs in preparing a research report.
SECTION – B
6. What is sampling theory? Explain the steps in sampling design.
7. Chi-square is a test for computing variance – Explain.
8. Explain different steps in writing a research report.
SECTION – C
9. You are a insurance advisor for an insurance company. The company introduces
a new insurance plan specially for kids. The name of the plan is Smart Kid
Educational Plan. Prepare a research report and submit to the insurance manager.
END
Register No.:______________
Q.P.Code: 052MBA07

SECOND SEMESTER

SECTION – A
1.a) Discuss how the competitive environment in India has changed because of the
economic liberalisation.
(or)
1.b) Examine how relevant is the idea of social responsibility of business.
2.a) Discuss the concepts and methods of measuring national income.
(or)
2.b) “There is a shift from public to private sector in Indian economy” – Do you
agree? Elaborate
3.a) Critically examine the present industrial policy of India.
(or)
3.b) Define industrial sickness. What are the causes of sickness? List some of the
preventive and curative measures.
4.a) Discuss the objectives of new fiscal policy of India.

(or)
4.b) What is deficit financing? What are the reasons for increase in fiscal deficit in
India?
5.a) Explain the objectives and functions of SEBI.

(or)
5.b) Discuss the following :
iii) Direct and indirect tax structure in India
iv) Expenditure tax
SECTION – B
6. “Economic liberalistion does not mean Free for all” – Discuss with suitable
examples.
7. What are the objectives of IX five year plan? Discuss Indian economic
performance during this plan.
8. Critically evaluate the role of Multi National Corporations in India.
SECTION – C
9. Globalise is the buzz word. When the country opens up, there will be more
investment, consumption and employment. No doubt we need investments. We
need electricity, roads and telephones. For this we need access to huge doses of
foreign money. There is nothing called free lunch. But what is the price we have
to pay? This is the critical point. Many political parties in India do not like
MNCs in non – priority industries.
The logic i) Non-priority items like processed foods are not high
tech areas
ii) Indian companies will be gobbled up.
iii) They do not improve infrastructure.
But the Pepsi story is revealing:
Farmers are benefited by high productivity of chillies, potatoes etc., retailers and
transporters and benefited. Exports helped the balance of payments position.
Question:
i) Is globalisation a necessary approach for India?
ii) What is your opinion on foreign companies entering into Indian Market?
END

SUPPLEMENTARY TERM END EXAMINATIONS – JULY, 2006
FOURTH SEMESTER
Elective : RETAILING – 451V3

SECTION – A
1.a) Discuss the wheel of retailing.

(or)
1.b) Write a note on the global retailing scenario, more specifically US.
2.a) What are the factors affecting selecting a location and site for retailing?
(or)
2.b) How will you carry out an analysis of a retail trading area?
3.a) sOutline the steps in organizing a retail business.

(or)
3.b) Describe the various elements of overall store image.
4.a) Plan out a promotion strategy for a retailer.

(or)
4.b) What is sales promotion? Explain the various types of sales promotion.
5.a) Elaborate the process of identifying and understanding consumer characteristics

and needs.
(or)
5.b) Explain retail information system concept.
SECTION – B
6. Comment on the effect of retailing on the economy of a country.
7. Prepare a SWOT analysis considering the effect of internet on retailing.
8 Present an overview of strategic retail management.
SECTION – C
9. The Ooty based Nilgiris department store with a history dating back to 1905 when
the first store was opened by the founder Muthuswamy Mudaliar, made its foray
in the Coimbatore market, about a decade ago. Backed by high-quality offerings,
a good store ambience and location and site advantages, Nilgiris was a roaring
success. With over 60 stores in South India, it has stepped on the international
market with a tie-up with a US agency to set up its first store in the US. However,
about two years ago, there has been blip in the Coimbatore market. The
“Kannan” line of stores has made great strides with value for money and one stop
shopping experiences, which have been a huge hit.
Question:
As a consultant to Nilgiris, what will be your suggestions for them to regain lost
glory in Coimbatore?
.
END
Register No.:______________
Q.P.Code: 044MBAV4


FOURTH SEMESTER
Elective : RURAL MARKETING – 451V4

SECTION – A
1.a) Define rural. Identify the reasons for the slow down of growth in rural areas.
(or)
1.b) State the reasons, why today’s companies are preferring rural markets for
marketing.
2.a) Enumerate the major classification of agricultural inputs.

(or)
2.b) Bring out the evolution of rural marketing.
3.a) Explain the profile of the rural consumer?

(or)
3.b) Name the parameters that influence STP framework.
4.a) What are the identifying concepts of positioning of one product in a market?
(or)
4.b) Enumerate the significance of product strategy.
5.a) Define rural retailing.

(or)
5.b) Companies success are depend on customer relationship management – Discuss.
SECTION – B
6. Rural marketing plays an important role in India because of agrarian economy –

Discuss.
7. Develop a rural marketing strategy for the launch of a Mobile Handset

specifically designed for rural markets.
8 Clearly classify the promotion media and assess the effectiveness of suitable
media in rural areas.
SECTION – C
9. Sanjay is an MBA student, who after completion of study wants to start a food-
processing unit in his own village and his aim of market segmentation is
exclusively rural areas. Teachers, friends and others are all appreciated his idea
but they have also warned that rural areas have their own disadvantages compare
to advantages.
Identify the strength and weakness in rural areas and suggest measure to counter
them. Help Sanjay to set up his business.
Register No.:______________
Q.P.Code: END 044MBAW2


FOURTH SEMESTER
Elective : INTERNATIONAL FINANCIAL MANAGEMENT – 451W2

SECTION – A
1.a) Discuss the key differences between futures and forward contracts on foreign
currencies.
(or)
1.b) List any four terms and conditions applicable to forward contracts.
2.a) Explain covered interest parity theorem.

(or)
2.b) Describe the structure of foreign exchange market.
3.a) Which are the disadvantages of centralization of cash management are related to
foreign exchange exposure management?
(or)
3.b) Explain are the methods of long term foreign borrowings.
4.a) With suitable example, explain forward vertical FDI and backward vertical FDI.
(or)
4.b) Discuss the benefits of FDI to host countries.
5.a) How the cost of capital is calculated in foreign investment?

(or)
5.b) How the capital budgeting quantifies the benefits, cost and risk of a foreign
investment?
SECTION – B
6. Explain focus on managerial implications of FDI.
7. Give a detailed account about the functions of foreign exchange market.
8 Describe the Theories of exchange rate determination.
SECTION – C
9. You manufacture Wine goblets. In mid-June you receive an order for 10,000
goblets from Japan. Payment ¥ 400,000 is due in mid-December. You expect the yen to
rise from its present rate of $ = ¥ 130 to $ = ¥ 100 by December. You can borrow yen at
6 percent a year. What should you do?
END



FOURTH SEMESTER
Elective: STRATEGIC COST MANAGEMENT – 451W3
SECTION – A
1.a) Explain briefly the building blocks for designing a cost system.
(or)
1.b) Discuss briefly the Economic Value Added Concept. .
2.a) What are the importance of life cycle costing?

(or)
2.b) Describe the various classifications of Responsibility Accounting.
3.a) Explain the steps to be followed in measuring divisional performance.

(or)
3.b) Along with their significance discuss the terms ‘Discretionary Costs’ and
‘Committed Costs’
4.a) Explain the procedure to be followed in estimating a cost function using

quantitative analysis.
(or)
4.b) Using simplex method explain the steps to be followed in solving LPP.
5.a) Delineate the benefits of decentralization.

(or)
5.b) Discuss the different methods of transfer pricing.
SECTION – B
6. ‘Activity Based Costing is a more scientific method to determine the cost of a

product / service’. Elucidate in this context whether ABC can be applied to
Banks.
7. Discuss in detail the concept of Management Control System and also the factors
to evaluate the effectiveness of Management Control System.
8. Explain in detail the concept of Total Cost Management along with examples
from Indian Industries.
PTO
SECTION – C
9. The cost of sale of Product A is made up as follows:

Particulars Rs.
Materials used in manufacturing 55,000
Materials used in primary packing 10,000
Materials used in selling the product 1,500
Materials used in the factory 750
Materials used in the Office 1,250
Labour required in producing 10,000
Labour required for factory supervision 2,000
Direct expenses 5,000
Indirect expenses – Factory 1,000
Administration expenses 2,000
Depreciation on factory building 1,750
Selling expenses 3,500
Freight on materials purchased 5,000
Advertising 1,250
Assuming that all the products manufactured are sold, what should be the selling
price to obtain a profit of 20% on selling price.
END


FOURTH SEMESTER
Elective : SOFTWARE PROJECT MANAGEMENT – 451X1

SECTION – A
1.a) Explain the problems with software projects.

(or)
1.b) Write a brief notes on project evaluation.
2.a) Explain activity planning in detail with neat diagram.

(or)
2.b) Write in detail about risk management.
3.a) Discuss any three software estimation techniques in detail.

(or)
3.b) Write in detail about network planning model.
4.a) Explain Hazard analysis of risk management.

(or)
4.b) Explain the following : i) Cost Schedules ii) Creating Critical path
5.a) Write in detail about different visualizing progress in monitoring and control.
(or)
5.b) Explain project control cycle in detail with neat diagram.
SECTION – B
6. Write a detailed note on: i) Cost-benefit analysis

ii) Cost-benefit evaluation techniques
7. Explain planning for small projects in detail.
8. Discuss in detail about i) Cost monitoring

ii) Priority Monitoring
SECTION – C
9. Write notes on : i) Software prototyping ii) Organisational Structure
iii) Risk planning and control iv) COCOMO
END
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Register No.:______________ Q.P.

(For candidates admitted during 2004 only)

Dr G R DAMODARAN COLLEGE OF SCIENCE, COIMBATORE – 641 014.

TERM END EXAMINATION – NOVEMBER / DECEMBER 2004

Paper 1 : MANAGEMENT PRINCIPLES AND PRACTICES - 151A

Duration : 3 hrs. Maximum : 60 Marks

1.a) Trace the highlights in historical developments of management thought.

2.a) Define ‘Planning’. Enumerate the managerial significance of planning.

6. What are the constituents of environment interacting with business enterprises?

7. What characteristics distinguish formal from informal organization? Bring out

Decision making….. ….Advise the company on

(For candidates admitted during 2004 only)

Dr G R DAMODARAN COLLEGE OF SCIENCE, COIMBATORE – 641 014

TERM END EXAMINATION – NOVEMBER / DECEMBER 2004

Paper 2 : ORGANISATIONAL BEHAVIOUR – 151B

Duration : 3 hrs. Maximum : 60 Marks

1.a) Explain briefly the relevance of studying organisational behaviour in current

4.a) What is meant by organizational development? Explain the concept of change

5.a) How does information technology help in improvement of organizational

8. Explain the homogeneity and heterogeneity concepts of national culture, with

1. Write your opinion about the contribution of personal relationship to a business.

Register No.:______________ Q.P.Code: 041MBA03

(For candidates admitted during 2004 only)

Dr G R DAMODARAN COLLEGE OF SCIENCE, COIMBATORE – 641 014.

TERM END EXAMINATION – NOVEMBER / DECEMBER 2004

Paper 3 : MANAGERIAL ECONOMICS – 151C

Duration : 3 hrs. Maximum : 60 Marks

1.a) Analyse the role of Managerial economist in decision making.

2.a) Examine the factors influencing the supply of colour television.

3.a) Discuss different markets.

5.a) What is a business cycle? Describe its various phases.

7. Discuss the monetary and fiscal policies.

8. Explain cost – output relationship in the short-run.

9. a) What is meant by elasticity of demand?

1965 – 66 Zero +1.3

Register No.:______________ Q.P.Code: 041MBA04

(For candidates admitted during 2004 only)

Dr G R DAMODARAN COLLEGE OF SCIENCE, COIMBATORE – 641 014

TERM END EXAMINATION – NOVEMBER / DECEMBER 2004

Paper 4 : FINANCIAL AND MANAGEMENT ACCOUNTING – 151D

Duration : 3 hrs. Maximum : 60 Marks

Answer ALL questions (5X6=30 Marks)

2.a) How common size statement are prepared?

Liability 2001 2002 Assets 2001 2002

4.a) Differentiate between cost accounting and financial accounting.

5.a) What is a flexible budget? How is it prepared?

Answer ANY TWO questions (2X10=20 Marks)

6. Mr Gopal furnishes the following data relating to the manufacture of a standard

Debit balance Rs. Rs.

Sundry debtors 1,500 Rent 800

Interest 200 Capital 25,000

Liability 1980 1981 Assets 1980 1981

The following information is also available:

i) 10% dividend was paid in cash

Register No.:______________ Q.P.Code: 041MBA05

(For candidates admitted during 2004 only)

Dr G R DAMODARAN COLLEGE OF SCIENCE, COIMBATORE – 641 014.

TERM END EXAMINATION – NOVEMBER / DECEMBER 2004

Paper 5 : QUANTITATIVE METHODS FOR MANAGEMENT – 151E

2.a) The production function of a commodity is given by

Sick days (y) : 1 0 2 5 2 4 6 5 7 8

7. The frequency distribution of number of students with respect to marks obtained