Varmora

A
PROJECT REPORT
ON
INDUSTRIAL VISIT
ON
VARMORA GRANITO PVT.LTD.

SUBMITTED To
SAURASHTRA UNIVERSITY
RAJKOT
SUBMITTED BY
VASIYANI VARSHA
CLASS: S.Y. B.B.A.
ROLL NO.: 58
ACADEMIC YEAR: 2010-2011
GUIDED BY
VIBHUTI MANIYAR
SMT. S. J. VARMORA MAHILA COLLEGE

(BBA & BCA), WADHAWAN CITY
SURENDRANAGAR
SMT. S.J. VARMORA COLLEGE(BBA & BCA) 1

DECLARATION
I VASIYANI VARSHA here by declare that this project report presented

is my own work and being carried out under the supervision of Miss
VIBHUTI MANIYAR .Besides this work is not previously submitted to any
university for any other examination
Date:
place:
VASIYANI VARSHA

PREFACE
The field of study related to management emphasis greatly on getting
knowledge of all aspects of business and its functioning. The course of
B.B.A. has been designed in such a manner that the students get adequate
theoretical as well as practical exposure to various aspects of management.
The syllabus of B.B.A. also covers a subject of practical studies for which
the student has to take training in some industrial concern. As a student of
B.B.A.,
VARMORA GRANITO (I) LTD. is one of the big ceramic companies,

which manufactures vitrified tiles. It produces various designs of vitrified
tiles and distributes them in all over the India. Its products meets
international ISO 9001-2000 standards, and accepted in all over world. The
company is also a member of Indian association for ceramic companies, so
that they can perform best in the field.
I have mentioned all the information, Which I have collected and observed
during my visit. I was providing with all the necessary information and
knowledge in Production, Marketing, Finance, HRM department of the unit
by the concerned authorities. It was really a nice and immortal experience
for me to get training in such a company.
It is a great pleasure to present this report work, training in this unit has
helped me to gain lots of practical knowledge which I am sure would benefit
me in the future.

ACKNOWLEDGEMENT
It is the matter of great satisfaction, that I could be able to present my

internship project report at the level of B.B.A.
I would like to take an opportunity to express my gratitude towards Mr. Nitin

(H.R.Manager) of Varmora Granito (I) Ltd., for provide me adequate
information for this project.
Finally, I would like to express my gratitude towards all my faculty members

of SMT. S.J. VARMORA COLLEGE For giving me real fundamental
knowledge of production, marketing, financial and HRM I am also thankful to
respondents/ dealers of Varmora Granito (I) Ltd., who graciously provided the
exhaustive information to me on various aspects to be covered in this study
report.
At last I am very much grateful to my Family who have been a constant

source of inspiration for me and their values always helped in my carrier.
VASIYANI VARSHA
ROLL NO: 58
INDEX

NO SUB NO PARTICULAR PAGE NO. .
PREFACE
ACKNOWLEDGMENT
EXECUTIVE SUMMARY
1. GENERAL INFORMATION
1.1 INDUSTRY PROFILE
1.2 HISTORY OF CERAMIC TILES
1.3 INDUSTRY HIGHLIGHTS
1.4 INDIAN CERAMIC INDUSTRY
1.5 CURRENT STATUS OF THE INDUSTRY
1.6 CERAMIC TILES INDIA STATISTICS
1.7 COMPANY PROFILE
1.8 CORPORATE MILESTONE
1.9 ORGANIZATION STRUCTRE
1.10 MANAGEMENT
1.11 MISSION & VISION
2. PRODUCTION DEPARTMENT
2.1 INTRODUCTION
2.2 RAW MATERIALS
2.3 SOURCES OF RAW MATERIAL
2.4 MANUFACTURING PROCESS
2.5 ABOUT PROCESS
2.6 TECHNOLOGY AND MACHINARY
2.7 TECHNICAL SUPPORTS
2.8 ABOUT PRODUCT
2.9 PRODUCT DETAIL
2.10 DIFFERENT SERIES OF PRODUCT
2.11 QUALITY POLICY
2.12 QUALITY CONTROL
3 HUMAN RESOURCE DEPARTMENTMENT

3.1 ORGANIZATION STRUCTURE
3.2 INTRODUCTION
3.3 PERSONAL MANAGEMENT
3.4 RECRUITMENT
3.5 SELECTION
3.6 PERSONAL RECORDS
3.7 TRAINING
3.8 TRAINING
3.9 WAGE AND SALARY ADMINISTRATION
3.10 PAYMENT SYSTEM
3.11 ENVIRONMENT
3.12 HEALTH & SAFETY
3.13 GRIEVANCE HANDLING
4 MARKETING DEPARTMENT
4.1 INTRODUCTION
4.3 PRODUCT PLANNING
4.4 MARKET SEGMENTATION
4.5 ADVERTISING
4.7 4 PS OF VARMORA
4.8 DISTRIBUTION NETWORK
4.9 EXPORTS
5 FINANCIAL MANAGEMENT
5.2 FINANCIAL PLANNING
5.3 CAPITAL BUDGETING
5.4 RATIO
5.5 BALANCE SHEET
6 SWOT ANALYSIS
7 FINDING
8 SUGGESTIONS

9 CONCLUSION
10 BIBLIOGRAPHY
GENERAL
INFORMATION

INDUSTRY PROFILE
After doing all survey I found the following information about the ceramic
industries.
India ranks seventh in the production of vitrified tiles. Our share in

production in the world is only 3.125% of total production. And total
industry production vitrified tiles have only 8%. So there is a wide scope for
development of this industry. Vitrified tiles are well known for its quality
and glossiness. And also close substitute of natural granite. In India there are
few large manufacturers of vitrified tiles, and Varmora is one of them. In
this era of technology and internet people are also aware of brand and
quality offered by the company. So there is a strong need to do research by
using such type of survey.
The project gives the information about the structure of the organization,
structure of each department like marketing, finance, production, human
resource etc. The skill gives information about the classification of the skill
and the steps taken to impart the necessary skills to the employees. The style
gives information about the work culture, decision-making style of the
organization. The strategy gives information about the strategies used by the
organization in the finance department. The system gives information about
the training system followed in the organization. The staff gives information
about the number of employees of different skills in the organization. The
shared values talk about the values of the organization.

HISTORY OF CERAMIC TILES
Rumors have said that the first clay tiles were produced seven to eight
thousand years ago in the area which is now known as the Holy Land. Many
sources independently verify that the actual known history of Tiles (and the
known usage of wall and floor tile coverings) can be traced back as far as the
fourth millennium BC (4000BC) to Egypt.
In those days, in Egypt, tiles were used to decorate various houses. Clay
bricks were dried beneath the sun or baked, and the first glazes were blue in
color and were made from copper, very exquisite! During that period,
ceramics were also known to be found in Mesopotamia. These ceramics bore
decorations, which were white and blue striped and later possessed more
varied patterns and colors. Later on, in China too, the great center of ceramic
art, a fine, white stoneware with the earliest Chinese glaze was produced
during the Shang –Yin dynasty (1523-1028BC).
The usage and the art of making and decorating ceramic tiles had spread and
by 900 A.D., decorative tiles had become widely used in Persia, Syria, and
Turkey and across North Africa. As transport and communication
developed, tile usage and its penetration in other territories increased. Wars
and territory take-over caused this art to spread even faster.
The Romans introduced tiles making in Western Europe as they occupied

territories. The Low Countries of Northern Europe somehow acquired the

technology from Persia, while the Moors brought African tiles with them
when they invaded Iberia (Spain). It was aboard the ships of Spanish
conquistadors that decorative clay tiles found their way to the New World,
where they were used primarily to decorate the Churches of newly built
missions.
By the end of the 12th century, use and manufacture of Ceramic Tiles had
spread across Italy and Spain and into the rest of Europe. Until that time,
they were mainly used to decorate the floors of Cathedrals and Churches.
The skill had eventually vanished from Europe in the 16th century following
the reformation. However, the decorative wall tile art had survived in Turkey
and the Middle East and the Delft tiles art survived in Holland.
INDIAN CERAMIC INDUSTRY
Ceramic tiles as a product segment have been grown to a sizeable chunk

today at 3.8 million tons production per annum. However, the potential

seems to be great, particularly as the housing sector, retails sector & IT
sectors have been witnessing an unprecedented boom in recent years. The
ceramic tiles sector has been clocking a robust growth of 12-15%
consistently over the last few years.
Today, India figures in the top 7 countries in the world manufacturing

ceramic tiles. The key drivers for the ceramic tiles in India are the boom in
housing sector coupled by government policies fuelling strong growth in
housing sector. The retail boom in the Indian economy has also influenced
the demand for higher end products. Overall the bullish growth estimates in
the Indian economy has significantly influenced the growth of the Indian
Ceramic tile industry.
The main product segments are the Wall tile, Floor tile, Vitrified tile and
Porcelain tile segments. The market shares are 35%, 53% and 12%
respectively for Wall, Floor & Vitrified/Porcelain tiles. The tiles are
available in a wide variety of designs, textures and surface effects. The
investments in the last five years are approx. Rs 2000
COMPANY PROFILE
VARMORA GRANITO (INDIA) LTD., A company established on 10th of
October 2001 under chairmanship of Mr. Vallabhbhai Patel and experienced
technocrats from various field and industries like business of cotton,

Finance, Marketing, having strong back ground in their respective area.
Varmora is all set to make a revolution in Ceramic industry by introducing
excellent quality of Vitrified Tiles in various Indian and Overseas markets.
The manufacturing unit of VARMORA GRANITO INDIA LTD. has been
built up upon over more than 70,000 sq. mtr. Near Morbi, this is located at
about 65 kms from Rajkot. The capacity of this hi-tech plant, which is
totally imported from the world leaders, is approximately 16,000 sq .mtr. Of
Vitrified Tiles per day. With a right mix of people from Technical,
Marketing and Finance background, Varmora aims at capturing major
market share by giving the best quality products to the customer.
The state of the art plant at Varmora has a high tech spray dryer, high
capacity hydraulic presses, longest gas fired kiln and a polishing line which
gives the final shape and shine to produce best quality Vitrified Tiles. A
modern, well-equipped laboratory and an R & D center have been
established for continuous quality improvement and to maintain the quality
as per international standards. In order to take care of the commitment of
providing quality products, a Quality Management System has been
implemented through out the production process in the organization.
 Form of organization:
“Private Ltd Company”
 Bankers:
State Bank of India
HDFC

 Web Site:
www.varmora.com
 Auditor:
A. K. Patel
Charted Accountants
Morbi
 Machinery:
Total machinery is imported from China & italy
 Punch line:
Complete tiling solution
Address:
VARMORA GRANITO (INDIA) LTD.
Corporate office :
205, Oberoi Complex, Off Link Road,
Opp, SAB TV Center, Andheri (W), Mumbai 400 053.
Phone: +91- 22- 267337775
Fax: 91-22- 26733776

Email: vgplmumbai@varmora.com
Website: www.varmora.com
Works ;
8-A National highway, At Dhuva
Tal. Wankaner, Dist, Rajkot (Gujarat) INDIA.
Phone: +91- 2828-287500 / 700
Fax : +91 -2828-287558
Branches:
Bangalore:
No-2, Byrappa Gardan,
Thanisansara Main Road,
Nagwara, Bangalore – 560 045,
AHMEDABAD:
202, Sarthik Squre, Nr.Infotower,
Beside Grand bhagvati hotel,
S.G.Highway, Ahmedabad
DELHI:
801, Vikram Tower, 16 Rajendera Place,
New Delhi 110 008
KOLKATA:
241, Shanti Pally,

Nr.Kasba new market,
Kolkata – 700 078
HYDERABAD:
Survey No. 102, MNS Complex, Pool Bagh,
Old Bowenpally, Opp.Contonment Check Post,
N.H. 17, Secunderabad 500011
GOA:
Chamundi Appartments,
Office No. 28, 1st Floor,
Malbhat, Margaon,
Goa – 403 601
CHENNAI:
New No. 63 (Old No. 46)
ORGANIZATION STRUCTRE

Board of Diretor
MD
Director
GM
Finance Production Marketing HR R&D

Manager Manager Manager Manager Manager
Sr. Officer Sr. Officer Sr. Officer Sr. Officer Sr. Officer
Jr. Officer Jr. Officer Jr. Officer Jr. Officer Jr. Officer
Workers Workers Workers Workers Workers
MANAGEMENT

Being certified, and authenticated by ISO 9001: 2000 Varmora group
operates with the compliance of highest standards of the leading
multinationals worldwide.
Under the dynamic leadership of Mr. Bhavesh Varmora, the group

comprises of 125 highly qualified experts nationwide that operate with a
meticulously planned structures within the organization. The company
management believes astute leadership from the top with a strong resolve to
outclass the competition while the rest of the things will just fall in place.
The strength of the company are its people and the company strives to create
an atmosphere of positivism and assertiveness that evokes a strong bonding
between each other.
With elite panel of professionals managing the company on different fronts,

the Varmora group grows from strength to strength making its presence felt
throughout the world.
Mr.BhaveshVarmora (ManagingDirector)
Panel of Directors:
Mr. Bharat Varmora
Mr. Manish Varmora
Mr. Pramod Varmora
Mr. Raman Varmora
Mr. Vallabh Varmora
Mr. Purushottam Varmora
Mr. Ashok Patel
MISSION & VISION

MISSION STATEMENT
“TO DEVOT OURSELVES

FOR THE BETTERMENT & COMFORT
OF THE COMMON MAN THROUGH ADVANCED
TECHNOLOGIES, PRODUCTS & SERVIES IN THE
GRANTIO FIELD"
MISSION
VARMORA GRANITO INDIA LTD., has a mission
• To be a leader in Ceramic industry by manufacturing high quality

Vitrified Tiles with innovative designs and concepts.
• To create a large satisfied customer base by delivering durable,

defect free, environment friendly and properly designed
products with excellent services at a reasonable and affordable price.
• To encourage our employees who are our first assets, by

promoting and utilizing their best knowledge and experience.

VISION
The Varmora Granito ltd. Vision is to become the best-in-class

Production, Sales, after sales services in select business processes and
industries in the coming years.

PRODUCTION
DEPARTMENT
INTRODUCTION

Production is regarded as the most importance economical activity in
the present day word economy. Production is a part of business
activities. Production is the primary of every industrial unit. The nature
and extend all other activities of the units depend on its production
activity from the society’s point of view also, production it is
impossible to satisfy human needs and desires. Production takes place
when something gifted by nature is transformed in to a useful
product. In other words, production is defined as creation of form
utility.
In economies the term production is as creation of utility by changing

the from of anything that is available to main from nature.
Business of every kind has production function in greater or lesser

degree. Several types of industry in particular have to with production.
Production is creation of goods and services but the manufacturing,
mining, farming, these manufacture is the most directly concerned with
production ? Manufacturing changes the from utilities of goods.
It required proper planning the main objective is the product will be

produce at best cheapest method with good quality at right time
RAW MATERIALS
1. Ukraine Clay

2. China Clay
3. Soda Fels powder
4. Binder
5. Ball Clay
6. Quartz Powder
SOURCES OF RAW MATERIAL
Main sources of raw material is as under

1. Gujarat
2. Rajasthan
3. Uttar Pradesh
4. China
MANUFACTURING PROCESS
Weighing Hooper
Converter

BOl Mill
Well
Pump through vibrate
Spray digger
Press 4800 ton
Dryer 560 C
Printing Machine
Water Spray
Polishing
Sorting
Packing
Warehouse
Dispatch
ABOUT PROCESS
Ball Mill
Ball mill is used to mix different raw material to make homogenous

slip for the spray drier.
The capacity of the Ball Mill is 32 tons raw material, 16 tons of water,
45 tons of 85% of alumina peebles. The milling hour is 6 hours to give
the homogenized slurry for the spray drier.
Generally the composition of the raw material is white fired ball

clay(ukraine ball clay) imported from Russia, quartz of 99% Silica,
Potash feldspar of 12% to 14% Alkalies, Soda feldspar of 12% to 14%
alkalies, strengthening agent, china clay, body stains imported from
Itaca Spain.
We are having total 6 Ball Mills, so the daily production of slurry is

more than 300 tons.
ROLLER KILN
Kiln is generally used to vitrify the dried tile to give final size and the
fired properties like final shape, size, water absorption, less porosity,
color, stain resistance, fired strength.
The tiles are fired to 1200 Co with a soaking time of 8 min in 1200 Co.
with 58 cycles, the production is around 8500 m2/day.
The Sacmi Kiln is imported from Spain of 185 metre length with
working area of 2.65 metre.
POLISHING LINE
Polishing machine makes the tiles completely surface flat with

glossines of greater than 75 gloss value.
The machine consists of pre squaring machine, calibrating machine of

12 heads to make the surface completely flat, than passes to the
polishing heads consisting of 38 polishing heads to give the glossiness.
Step by step reaching final 75 gloss value, the tile than passes to final
squaring & champering machine to give the perfect squared tile with
jointless laying.

The machine is imported from Kexinda China consisting of Pre-
squaring machine, caliberating machine consisting of 12 heads, 38
polishing heads, final squaring machine. The production of the machine
is greater than 9500 m2 per day.
PRESS
The main function of the Press is to give the shape of tile from the
granules.
The tile is compacted using ph 6200 hydraulic press with a specific

pressure of 360 kg/cm2. The green tile is passed through a 5-layer
horizontal to remove the residual moisture uniformly & also to give dry
strength so the tile is able to move in the glazing line.
The press is ph 6200 Sacmi Press imported from Spain and the no. of
cavity is 3 tiles. The press cycle is 6 cycle/min i.e 9500 m2 per day.
TECHNOLOGY AND MACHINARY
Technology adopted by Varmora

 World class technology from different sources
 Technology from Italy ,Spain ,China
 High capacity hydraulic press-4280 tons
 India’s Longest klin-180 meter
 100 meter long dryer
 150 meter long glaze line with high tech design equipments
 32 head polishing machine
 In-house well equipped laboratory and a high tech R&D centre
 India’s leading companies have supplied supporting machineries.
TECHNICAL SUPPORTS
Sacmi - Italy,
Kexinda - China,
Itaca - Spain,
System - Italy,
Techno Italia - Italy,
Johnson Matthey - Italy,
Vidres - Spain
ABOUT PRODUCT

MAIN PRODUCT OF UNIT:
The main product of this plant is “Vitrified Tiles”.
Vitrified tiles
“Vitrified tiles are man made with zero porosity/water absorption, in other
words, tiles will absorb negligible amount of water”
Further we define as,

Vitrified Tiles are those tiles, which have higher amount (percentage) of
verification and less water absorption. Verification is nothing but partial
development of glass phase inside the tile while firing, which mainly due to
melting crystal formation of raw materials used in the body of the tile.
PRODUCT DETAIL:
Products Features & Advantages

 Design consistency :
Compared to natural stones like marble, Varmora Granito has far
more consistency in design for greater aesthetic appeal.
 Polish retention :
Unlike marble, Varmora Granito retains its polish for long.
 Durable Colour :
Unlike marble which turns yellowish with passage of time, Varmora
Granito exhibits nil discoloration.

 Stronger than granite and abrasion-resistant :
Varmora Granito tiles look good year after year and makes for a long-
term investment
 Full-body-design :
As the design pattern runs through the body of Varmora Granito tile,
surface wear over a period of time does no expose different patterns.
 Water absorption lover than 0.05% :
Make Varmora Granito stain-resistant, cleaner, more hygienic and
maintenance-friendly
 Chemical-resistance :
Chemicals like light acids, can be used to remove the most stubborn
of stains.
 Flatter joints :
Less dirt collects at the joints.
 Skid-resistance when dry :
Safe for the young and the aged.
 Pre-polished and pre-sized tiles :
Ready-to-use Varmora Granito tiles saves time in laying
 ISO 9001:2000 accredited company :
Customer can rest assured on product quality.
• Vitrified Tiles has different characteristics from other tiles.
1. It has low porosity which make it stain resistance and very

strong.

2. It has same body structure from top to the bottom.
3. Level of water in tiles is generally below 0.05%.
4. It has also mirror image polish.
5. There is no effect of fire and acids like HCL and other Alkali
on the vitrified tiles.
NENO TEChs

glacier
black jesalmer
cleopatraGrey
travertino pistagreen

Florencer botchino
sicilia
Palladio S&p
pallazio
white

venito arisia Ocean Blue
QUALITY POLICY
Our main objective is to provide products and services that not only satisfy
the needs of clients but also ensure that they are of the best quality and
international standards.
Constant up gradation and keeping abreast with the latest in technology is

our policy and thus we have a range of tile products that undergo stringent
quality checks and intricate processes before it reaches the consumer.
Our Motto is-

• To Achieve & Sustain Quality of the Production Continuously.
• To Provide Confidence in our organization.
• To Provide Confidence & Service to our Customer as well as
suppliers.

These shall be achieved by:
• Strictly adhering to the quality Management Systems for our

operations and monitoring the same periodically for the effectiveness.
• Taking timely and effective actions to prevent non- conformities
• Create a team of trained, committed people who is striving forward
with ever-growing technology.
• Supplying Quality Product meeting National / International Standard
and on early delivery of Products

QUALITY CONTROL
A combination of skilled manpower and excellent human relations policy

adopted by the promoters have played a big role in gaining customer
confidence and brand appreciation.
The success of floor tiles have encouraged us to explore further in this sector
and we are now into manufacturing and marketing ceramic tiles as well.
The upgraded plant has given the best production results. These ceramic tiles
have European touch which gives it a wider reach and a glamorous,
luxurious appeal. Constant innovation and implementing ideas to match
market trends has made this possible. Equipments and processes are either
replace or refurbished as and when necessary to cater to varied tastes of
customers.

HUMAN
RESOURCE
DEPARTMET

ORGANIZATION STRUCTURE:
Directors
Managing Directors
General Manager
H R Manager

INTRODUCTION:
“We recruit and retain the best talent.”
Human resources management is an inevitable part of organization
Employees hold a key position in the business for the fulfillment of
organization objectives.
The personnel manager has to do several functions like recruitment,

selection, interview, promotion, transfer etc. the personnel management is
also know about labour management, industrial relation, man power,
management.

PERSONAL MANAGEMENT:
“It is that phase of management which deals with the effective control and
use of manpower as distinguished from other sources of power.”
The business plan must also be logically sound and the structure of the
organization must be perfect otherwise the recruitment and training of
personnel results into a haste and unscientific manner, which will prove as
hindrance the path of growth of company’s business.

RECRUITMENT
Recruitment is the process of searching for prospective employees and

stimulating than organization. Normally, organizational can fill up its
vacancies through two phases, either through the promotion of people
available in the organization and through the selection of people from the
out side. Thus these are two sources for the recruitment of the personal
vacancies external and internal.
INTERNAL RECRUITMENT:
Internal recruitment means when any organization fills its vacancies through
the promotions of its existence employee, its known as internal recruitment.
 Promotion
 Demotion
 Layoff
 Transfer
EXTERNAL RECRUITMENT:
In external recruitment the companies recruit the men power from the
outside sources, there are many sources through which organization fill up
its vacancies such as advertisement, employment agency, company
recruitment, duplication employee recommendation, labour union etc.
According to the chart they take interview and select the person.

SELECTION:
The selection procedure is concerned with securing relevant information
about an applicant. This information is secured in a number of steps or
stages the objective of selection process is to determine whether an applicant
meets the qualification for a specific job and to choose the applicant who is
most likely to perform well in that job.
Following is the selection process by which Varmora Granito select best

candidate from the given.
Reception Application
Preliminary Interview
Application Blank
Psychological Tests
Interview
Reference Check
Physical Examination
Final Interview
Placement

Following are the basis criteria upon which the selection is done.
1. Work experience
2. Age
3. Ability to work
4. Skilled unskilled
5. Knowledge about work
6. Qualification

PERSONAL RECORDS:
Generally all the companies keep record of the performance of their

employees but Varmora Granito Ltd. Keep only records of general
information about employees and not all the information like other
companies.
1. Varmora Granito (India) Ltd. Keep the following records in personal
records.
2. Records of activity works performance and all information about the
employee like name, age etc.
3. Records of wage, salary and commission.
4. Records of performance and evaluation training.
5. Records of leave, transfer and promotion.
6. Records of health and safety etc.
TRAINING:

The training is the process by which aptitudes, skills and abilities of
employee to perform special job are increased. It gives people an awareness
of the rules and procedures to guide their behavior. It attempts to improve
their performance on the current or prepare them for an intended job.
There are two types of training method

1. on the job training.
2. off the job training.
On the job training means training is given to employees at that time when
they perform the work. Training is most commonly done on the job, it
requires no special school.
There is no specific department of training in the organization because the

organization is not required high skill employee.
Varmora Granito (India) Ltd. Use the on the job training method for the new
employee. They give training to their employee by their supervisor.
Varmora Granito not use the off the job training method to trained their
worker.
DEVELOPMENT:

It covers not only those activities, which improve job performance but also
those, which bring about growth of the personality, help the individuals in
the progress towards maturity and actualization of their potential capacities
so that they become not only good employees but also better men and
women. In organization terms, it is intended to equip persons to earn
promotion and hold greater responsibility.
Varmora Granito holds a seminar for the managerial level and employee in
every year for development. In the necessary things is thought to the
employees for their development.
WAGE AND SALARY ADMINISTRATION:

Wage and salary administration refers to the establishment and
implementation of the sound policies and practical of employee’s
compensation. It included such area as job evaluation, wage and salary of
wage, or relevant organization problem. Development and maintenance of
wage payment in centimes, profit sharing wage charges and adjustment
supply manner and other related items.
All the employees, workers and manages are provided regular wage and
salary.
1. Rs. 3500 to Rs. 6000 is given to skilled workers per month.
2. The assistance general managers are paid in scale of Rs. 5000 to
Rs. 20,000
PAYMENT SYSTEM:
The wage and salary is paid in the fist week of the month.
In Varmora Granito (India) Ltd., the entire staff members are provided
salary by cheque.
For the salary the management department of personal has denied us open
their salary policy. If any employee comes to his work on public holiday, or
he do overtime, for that the company pay them more according to their
work. The company pays wage and salary for overtime according to their
policy.
ENVIRONMENT

Being a responsible corporate citizen Varmora Granito is fully committed to
making a world safer place to live and enhance environment awareness
among community members.
Every employee of Varmora Granito is encouraged and educated about
environment protection and conservation of natural resources. All the
manufacturing processes and equipments designed either reduce or
completely eliminate pollution. Varmora Granito fully complies with laws
pertaining to environment protection and conservation. We aim to
implement globally recognized environment management systems in tandem
with our business goals.
HEALTH & SAFETY
Safety of our employees is of paramount importance. In order to attain the
goal of complete safety at work we at Varmora Granito have charted out a
comprehensive health and safety program for our employees. We have
incorporated latest safety methods and maintain excellent standards of safety
in the industry. All manufacturing processes and equipments are checked
periodically to meet our stringent safety requirements and norms. In order to
avert any unforeseen hazard we educate our employees about vital first-aid
procedures along with mandatory training in fire safety drills. We increase
awareness among employees through adequate health education and
counseling sessions. At Varmora Granito an atmosphereconducive to
express concerns over safety methods or suggestions to improve safety
methods has been created.
GRIEVANCE HANDLING

A Grievance may be defined as any feeling of discontent or dissatisfaction,
whether expressed or not and whether expressed or not and out of anything
connected with the company than an employee thinks, believes or even feels
is unfair, unjust or inequitable. A grievance may be:
1. Unvoiced or stated by the worker.
2. Written or unwritten
3. Valid or ridiculous and may arise out of something connected with the
company E.G.: company policy or actions.

MARKETING
DEPARTMENT
INTRODUCTION:

“Marketing is typically seen as the task of creation, promoting and
delivering goods and services to the consumer and business.”
Marketing Management
“Marketing Management is the art and science of choosing target market and
getting, keeping and growing customers through creating, delivering and
communication superior customer value.”
Marketing people are involved in 10 types of entities goods services,

experiences, events, persons, places, properties, organization, information
and ideas.
The success of every business depends upon it’s a choice of various

marketing tools. In the cutthroat competition to sales the product is very
difficult job. So the position of marketing includes predict positioning and
target marketing consist all those effort, which effect transfer of goods and
case for their physical distribution. If the unit only focus on production and
do not market the sales level will be negligible.
So marketing is important for any unit for its survival marketing is also
process involves analysis, planning implementation and control. It is
essentially bridge between production and consumption.
ORGANIZATION STRUCTURE

Marketing Manager
Assistant Manager
Factory Head
Sales Manager
Purchase Officer
Sales Officer
Assistant Clerk Assistant Clerk
PRODUCT PLANNING

Product planning may be defined as Evaluation of the range, mix
specification and pricing of existing and new products in relation to present
and future market requirements and competition. Planning of product range,
mix specification and pricing to satisfy company objectives and specifying
the research, design and development support required.
WHY VARMORA GRANITO DO IT?

If the company fined any problem in the present product by passing
resolution a company change its product and it’s process.
A Varmora Granito has make advance market analysis of the different

technology, size of the vitrified tiles and the different types of the designed
tiles, So that it can put in the market it’s new product than it’s competitor.
Product planning is necessary for the growth and development of the
company.
In the Varmora Granito, this is not to say that product planning is the
prerogative of top management, indeed it is a function, which is most
usually discharged by line management.
MARKET SEGMENTATION

Market segmentation is a process of dividing the total market for goods or
service to several smaller groups.
There are four market segmentation

1. Geographic
2. Demographic
3. Psychographic basis
4. Behavioral basis
At Varmora Granito market segmentation had done on the basis of

geographic segmentation factors such as states regions, cities or
neighborhoods. The company is selling its product in all over India.
ADVERTISING

“Advertising is any paid form of non-personal presentation and promotion
of ideas, goods or services. By an identified sponsor.”
Advertising include not only business firms, but also museums charitable
organizations and govt. agencies that direct messages to target publics.
Organizations handle advertising in different ways. In small companies
some one in the sales or marketing department, who works with an
advertising agency, handles advertising.
In the Varmora Granito, Marketing department handles advertising. The

company uses the following media for the advertising.
 Newspaper
 Magazine
 Road Poster
 Wall Painting
 Catalogs
4 PS OF VARMORA

In Marketing Mix 4 Ps of Varmora: Product, Price, Place and Promotion.
Varmora practices with these four Ps
Product:
 Varmora produced two size (1) 605mm X 605mm (2) 6’ x 4’
SLABS
 Polished and un polished tiles
 Premium and standard quality
 Plain and marble prints
 Super white plain and designs
 Anti skid quality
Price:
 Company offered three price levels for three categories that are
Premium, Standard and Commercial.
Place:
 Varmora sell vitrified tiles all over the India .Its depot and Branch
offices available at, Ahmedabad, Bangalore, New Delhi, Mumbai,
Chennai, Hyderabad, Calcutta.
Promotion:
 Varmora had spent lots of money in outdoor publicity, especially
in wall paintings. One can easily found Varmora’s wall painting on
any wall of house located in the city and also across the national
highways. In addition, so many hoardings has been placed in metro
cites.

DISTRIBUTION NETWORK
For every company growth and development distribution channel played a
very significance role for them.
While selecting appropriate channel of distribution analyzing and

understanding the target market is the first step in selecting distribution
channel.
What are the distribution objectives?
Distribution objective are defined for a product market in terms of

availability of the product. Most companies do not monitor the ability of the
distribution network to achieve distribution objectives or the cost of
distribution.
Distribution Network Design:

Manufacturing plants warehouses material handling, distribution and after
sales services are typical logistics facilities. Distribution network design is
one of the prime responsibilities of the logistic management. It is require
determining the number and location of all types of facilities required to
perform logistics task.
Distribution Cost:
Distribution costs are those cost incurred in finished products from factory to
customers. It covers transportation, insurance, operating expenses,
warehousing and storage rent and administrative expenses of channel of
distribution.

CHANNEL OF DISTRIBUTION:
Channel of distribution are mainly concerned with the physical distribution
of goods and services. They also help enhance promotion and selling and
impart marketing controls. It is a distribution network through producers
puts his product, in the hand of actual users.
Objectives of the channel of distribution:

1. To ensure availability of products at point of sale at right time.
2. To build channel members loyalty.

3. To stimulate channel member to put greater selling efforts.
4 develop managerial efficiency in channel of organization.

DISTRIBUTION CHANNEL OF VARMORA
VARMORA has good distribution network.
Company
DEPO
Dealer
Sub–Dealer
Retailer
Customer
A distribution system is a key external resource. It ranks in importance with

key internal resources such as manufacturing, research, engineering and field
sales personnel and facilities. VARMORA has a marketing network all over
India in the states of Gujarat, Rajasthan, Punjab, Karnataka, Haryana ,
Delhi , Uttar Pradesh, Andhra Pradesh and also many other states
EXPORTS

Currently the group exports all over the world in countries like USA, UK,
Trinidad, Tobago, Middle East, Kenya, Nigeria, Mauritius, Sri Lanka,
Singapore, Turkey and many more. This stands testimony to our idea of
excellent products through technology.

FINANCE
DEPARTMENT

ORGANIZATION STRUCTURE
Finance Manager
Senior Manager
Executives
Accountants
Cashier
Clerk
“Finance is life blood of any organization”
Financial is the most important thinking, which is concerned with the

planning and controlling of the firms financial sources.
Financial management is the administrative area or set of administrative

function, which relate to the arrangement of each area in such a way that the
organization may have means to carry out its objectives as satisfactorily as
possible. It can also be said that finance is the blood of organization.
Without enough finance the organization can’t exist for along time Finance
is key position for smooth functioning of business activities.
Finance is the basis and which the whole structure of an organization based
management of finance is one of the vital and critical areas of management
in all type of organizations. The main objective of the unit is to maximize
the profit and management of finance.

FINANCIAL PLANNING
A firm should be managed efficiently and effectively. This implies that the
firm should be able to achieve its objectives by minimizing the use of
resource. Therefore, the management implies, co – ordination and control of
the efforts of the firm for achieving the organizational goal. Growth in sales
is an important objective of the most firm. An increase in a market share
leads the firm to the higher growth. The firm would needs assets to sustain
the higher growth in sales. It may have to invest an additional plant and
machinery to increase its production capacity therefore; they need more
current assets and fixed assets for increasing the sales. In addition, for this
determining the sources of finance is called the financial planning.
Financial planning aims at to match need of the company with those of the
investors with a sensible gearing of short team and long term and long term
fixed assets securities. The Varmora Granito Pvt. Ltd., has framed a very
promising financial plan prepared in light of the future trends.
The Varmora Group has considered the following critical elements:
o Financial pattern & condition
o Assets position & technological changes
o Earning capacity & market condition
o Policy for administration of capital
o Advance programming for financial resource
o Capacity to generate the internal funds
o Position of financial controlling system
o Capital market analysis
o Prospects of growth and contingencies

CAPITAL BUDGETING
Capital budgeting may be defined as decision – making process by which an

organization evaluates the major investment proposals keeping due
consideration for the amount needed for investment, available for
investment, cost of raising funds, future cash flows.
Capital budgeting process involves planning the availability and controlling
the allocation and expenditure of long term investment funds. It involves
three steps ..
1) Forecasting expenditure,
2) Estimating the available funds,
3) Selection of projects.
Capital budgeting decisions are ‘strategic investment decision’ as they

involves a huge sum of money and the effect of such decisions will have a
far reaching influence on the organization’s profitability for many years to
come.
Types of capital budgeting proposals:
*Use to be IRR mathod
 Replacement: In the long run period, fixed assets get worn out and
need replacement. The decisions of such kind are crucial for the
business unit.
 Substitution of machinery for the labour: Sometimes it is

necessary to decide whether the machine should be used for the work
so far done by the labourers. If the work is costly, the management
will have to examine how far substitution of machinery for labour
would be beneficial.
 Change in the method of production: It may be proposed to install

a modern machine with a view to introduce a newly invested method

of production. If latest machine is installed, the fixed costs will
increases.
 Business expansion: The problem of capital investment also arises

when a company wants to expand it business. It will have to set up a
new plan or will have to increase productive capacity of the existing
unit by installing additional machinery.

RATIO ANALYSIS
Ratio analysis is a process of identifying financial strength and weakness of

the firm by establishing relationship between the item of profit and loss
account and balance sheet of the company. Following are the ratio prepared
by taking item from the final account of the company.
(A) Liquidity ratio

Liquidity ratio mean the firm ability to meet its short term financial
obligation.
Current Ratio = Current assets

Current liabilities
= 1,17,60,244
2,68,620
= 43.78
Acid test on quick ratio = Current assets – inventories

Current liabilities
= 1,17,60,244 – 40,20,000
2,68,620
= 28.81
(B) Leverage ratio:

Leverage ratio measures the sounders of the capital structure of the firm.
They are also called structural ratio.
Debt equity ratio = Total debts

Capital + Reserve & Surplus
= 50,450
50,63,120
= 0.0099

(C) Turnover ratio:
Turnover ratio indicates efficiency of the utilization of the firms assets.
Inventory turnover = sales
Inventories
= 98,20,110
40,20,000
= 2.44
Networking capital turnover = Net sales

Net working capital
= 98,20,110
1,72,05,000
= 0.57
Assets turnover = Net assets
Net fixed assets + Current assets
= 98,20,110
1,82,05,496
= 0.54
(D) Profitability ratio:

Profitability ration measure firms effectiveness increasing profit in terms of
return on investment etc. important profitability ratio are
Profit margin = Net profit after tax

Net sales
= 10,55,200
98,20,110
= 0.107
Return on investment = Net profit after tax

Net fixed assets + Current assets
= 10,55,200
1,82,05,496
= 0.06
Balance sheet of varmora ceramic as 31st march 2010

Liabilities Amount Assets Amount
Capital account Fixed assets 64,45,252
Reserve & surplus 40,520 Vehicle 3,32,269
Share capital a/c 50,22,600 50,63,120 Computer 37,250
Loans ( Liability ) 1,34,23,756 Factory building 36,35,630
Unsecured loan Fax machine 15,714
Current liabilities 2,68,620 Plant & machinery 23,50,188
Provision 2,18,170 Type writer 5,150
Sundry creditors 50,450 Color machine 51,250
Current period 10,55,200 Deep well pump 16,801
Less : transferred 10,55,200 Investment 5,50,000
Share investment 5,50,000
Current assets 1,17,60,244
Closing stock 40,20,000
Loans & advances 9,22,120
Sundry debtor 30,13,857
Cash in hand 2,22,350
Bank a/c 30,65,540
Miscellaneous expenditure
5,16,377
1,87,55,496 1,87,55,496

SWOT ANALYSIS
SWOT analysis is basically stand for
S=
Strengths
T= SWOT W=
Threats Weaknesses
O=
Opportunities

1 STRENGTH:
• Product
Varmora vitrified tiles product is their strength because it has

phenomenal succeeds in the global market.
• Price
Varmora vitrified tiles price is also their strength because it also

has a vast impact on the global market.
• Coverage
Varmora vitrified tiles coverage is also their strength because

Varmora vitrified tiles market coverage in not only in India but
also in different parts of world.
• Demand
Varmora vitrified tiles product demand is also increase in the

global market as well as in the Indian market. So we can also
include demand as strength of Varmora vitrified tiles.
2 WEAKNESS:
• Behind in advertisement
They are not giving their advertisement in TV and Radio. They are
using traditional advertisement method which is now not effective
in the consumer mind.

3 OPPORTUNITY:
• Vast Export
Varmora vitrified tiles also export their product in different parts of

the world with the help of export they can also earn the brand
image in the global market which gives phenomenal success to
Varmora vitrified tiles in near future.
• Modern Machinery
Varmora vitrified tiles using Latest machinery which is very

accurate and fast with help of modern machinery they can also
achieve desirable production within appropriate time period and
scrape will also demolish with help of modern machinery. Total
machinery is imported from China.
• Employee Welfare
Varmora vitrified tiles also take of their employees and workers.

Varmora vitrified tiles also provide plenty of facility to their
employees and workers which are not provide by every company.
So with the help of excellent manpower support they can easily
chase anything within a given time period. Varmora vitrified tiles
have a one thing which other doesn’t having and its outstanding
support from manpower which is definitely boost to Varmora
vitrified tiles in near future.
4 THREAT:
• Consumer unsatisfied with new product item

• Feature of product item are weaker than consumer aspect
• Competitors launch the same product item
FINDINGS

• Varmora Granito network is also good.
• In terms of timely delivery Varmora Prefer most of the dealers

because it has own company depots (14 Depots country wide). As a
result timely delivery possible.
• In spontaneously reply all the consumer knows about the Varmora.

With it there other companies like Asian tiles, Marbito, City tiles.
• It was great to see the plant & machinery operating automatically.

The management and working environment of this unit is favorable.
• In the category of top of mind Varmora got the rank third.
SUGGESTIONS

• In the international market Internet plays a major role today, we have
also an opportunity to sell our product from getting on line order on
internet, so the company should improve its web site and also have to
improve online order booking process.
• Company should increase its production strength because there is

more demand in the market for varmora companies tiles
• Company should give different offer to the consumers to attract them.
• Company should launch more designs and color so consumer can not
switch to another company.
• There will be no any reply of Email comes on our mentioned mail

address.
CONCLUSIONS

• This year I have visited “Varmora Granito (India) Ltd.” My visit has
been very pleasure and having lots of learning for me.
• They have efficient management with the back up of middle

management and the personnel of the company. They are really
dominating keen competition with qualitative production and
advanced technology.
• It was great to see the plant & machinery operating automatically. The
management and working environment of this unit is favorable.
• Design is the most important feature which consumer looks when they
buy the product.
• At last I conclude that the future of the company is very bright and
they will be able to compete international market.
BIBLIOGRAPHY
References:

• Marketing Management
By, Philip Kotler
• Financial Management
By, C.B. Memoriya
• Personnel Management
By, Prasanna Chandra
Web References:
 http://www.varmora.com
 History of ceramic Tiles...

<http://www.icctas.com/ceramicindustry/mainpage.htm#history>
 Ceramic Tiles Industry in India...

<http://www.icctas.com/ceramicindustry/mainpage.htm#India>
 Ceramic Tile Industry statistics...

<http://www.icctas.com/ceramicindustry/mainpage.htm#statestic>

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VARMORA GRANITO PVT.LTD.

SMT. S. J. VARMORA MAHILA COLLEGE

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 1

I VASIYANI VARSHA here by declare that this project report presented

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 2

VARMORA GRANITO (I) LTD. is one of the big ceramic companies,

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 3

It is the matter of great satisfaction, that I could be able to present my

I would like to take an opportunity to express my gratitude towards Mr. Nitin

Finally, I would like to express my gratitude towards all my faculty members

At last I am very much grateful to my Family who have been a constant

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 4

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 5

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 6

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 7

India ranks seventh in the production of vitrified tiles. Our share in

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 8

The Romans introduced tiles making in Western Europe as they occupied

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 9

INDIAN CERAMIC INDUSTRY

Ceramic tiles as a product segment have been grown to a sizeable chunk

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 10

Today, India figures in the top 7 countries in the world manufacturing

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 11

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 12

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 13

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 14

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 15

Finance Production Marketing HR R&D

Workers Workers Workers Workers Workers

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 16

Under the dynamic leadership of Mr. Bhavesh Varmora, the group

With elite panel of professionals managing the company on different fronts,

MISSION & VISION

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 17

“TO DEVOT OURSELVES

• To be a leader in Ceramic industry by manufacturing high quality

• To create a large satisfied customer base by delivering durable,

• To encourage our employees who are our first assets, by

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 18

The Varmora Granito ltd. Vision is to become the best-in-class

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 19

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 20

In economies the term production is as creation of utility by changing

Business of every kind has production function in greater or lesser

It required proper planning the main objective is the product will be

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 21

SOURCES OF RAW MATERIAL

Main sources of raw material is as under

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 22

Pump through vibrate

Press 4800 ton

Ball mill is used to mix different raw material to make homogenous

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 23

Generally the composition of the raw material is white fired ball

We are having total 6 Ball Mills, so the daily production of slurry is

Polishing machine makes the tiles completely surface flat with

The machine consists of pre squaring machine, calibrating machine of

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 24

The tile is compacted using ph 6200 hydraulic press with a specific

TECHNOLOGY AND MACHINARY