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This document contains a high level strategy for implementing social media marketing.
Methodology:
Research Phase:
Research Phase will involve finding the facts & figures around the business then use them to
understand & create the appeal/value of the content needed to be generated.
Summary:
The research phase will also involve finding probable competitors in local social media
campaigns then monitoring their activities.
Once the research work is complete, the implementation phase with start. The implementa-
tion will start by creating social profiles across major networking sites.
Select Social Media Sites
1. Writing and /or data mining blog post on daily basis.
2. Promoting the articles in social bookmarking and social networking sites.
3. Engaging with fan base via Twitter with relevant content(multi-media).
4. Setting up distribution channels across networking sites to send effective messages.
Create Accounts
5. Efficiently feeding data to Social Network/system (hourly fee).
6. Plan | Execute Community PR Events
Maintenance $350 2nd week - Require | Research | Implmentation (14 aggregate units end) +
$175 weekly thereafter - Monitoring/Operation of Social Media System (3.5 units ongoing)