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    earnymacshizzle
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    A study examined the effects of social media use for internal communication in Dutch organizations. It found that social media contributes positively to internal and external interaction, innovation, and knowledge sharing. Employees who use social media for work reported being more committed to their organization and finding it easier to share knowledge. However, some employers felt their employees did not take full advantage of social media's possibilities. Health care, science/education, and financial sectors used social media less than others but could benefit most from increased use.

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    Social Media Research 2011

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    A study examined the effects of social media use for internal communication in Dutch organizations. It found that social media contributes positively to internal and external interaction, innovation, and knowledge sharing. Employees who use social media for work reported being more committed to their organization and finding it easier to share knowledge. However, some employers felt their employees did not take full advantage of social media's possibilities. Health care, science/education, and financial sectors used social media less than others but could benefit most from increased use.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    34 views13 pages

    Dutch social media research effect internal communication

    Uploaded by

    earnymacshizzle
    A study examined the effects of social media use for internal communication in Dutch organizations. It found that social media contributes positively to internal and external interaction, innovation, and knowledge sharing. Employees who use social media for work reported being more committed to their organization and finding it easier to share knowledge. However, some employers felt their employees did not take full advantage of social media's possibilities. Health care, science/education, and financial sectors used social media less than others but could benefit most from increased use.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    of 13

    Dutch scientific social media research

    Research Question

    What is the effect of social media in the internal


    communication?

    Method
    Call by social media, and other outlets
    Conclusions

    Social media contributes irreversible to better internal and


    external interaction, innovation and knowledge sharing

    Employers who use social media within their work are more
    committed with their organization and indicate that they
    share knowledge and information more easily

    Employers find that their Employees do not benefit enough


    of the possibilities of social media

    Health care, Science and Education, and the Financial


    sector are the branches who are behind in social media
    use, whereas they could benefit the most by using it
    male
    female

    Master 39%; Bachelor 50%


    Age

    Older than 50

    Between 40 & 50

    Between 30 & 40

    Between 20 & 30

    Younger than 20

    0 5 10 15 20 25 30 35 40 45
    Social Media use: private

    Other

    Blogs

    Facebook

    Hyves

    Twitter

    LinkedIn

    No Frequency of use

    0 10 20 30 40 50 60 70 80 90
    Never

    Less than weekly

    Weekly

    Daily

    0 25 50 75 100
    Social Media use: among colleagues

    Other

    Blogs

    Facebook

    Hyves

    Twitter

    LinkedIn
    Frequency of use
    No

    0 25 50 75 Never
    100

    Less than weekly

    Weekly

    Daily

    0 25 50 75 100
    Social Media use: stakeholders
    Other

    Blogs

    Facebook

    Hyves

    Twitter

    LinkedIn

    No
    Frequency of use
    0 25 50 75 100

    35

    30

    25

    20

    15

    10

    0
    Daily Weekly Less than Never
    weekly
    Never

    Less than weekly


    stakeholders
    among colleagues
    private
    Weekly

    Daily

    0 10 20 30 40 50 60 70 80 90
    Organizations uses possibilities of social media

    100

    75

    50

    25

    0
    Disagree Not disagree/not Agree
    agree
    Does your organizations have a user A user guide helps me in my social media use
    guide for social media
    100

    Yes 75
    No

    Do not know 50
    n=141
    25

    0
    Disagree Not Agree
    disagree/not
    I do not see the benefits of a user agree
    guide

    100

    75

    50

    25

    0
    Disagree Not disagree/not Agree
    agree
    Colleagues

    3,5

    3 Weekly
    Less than weekly

    2,5

    Stakeholders
    2
    Commitment Intention to share
    4
    knowledge

    3 Weekly
    Less than weekly

    2
    Commitment Intention to share
    knowledge
    Consultancy

    Advertising & Communication

    Health Care

    Cultural institutions
    Intention to share knowledge
    Communication Climate
    Science & Education

    Service

    Banking & Insurance

    Iinformation Technology

    1,00 2,00 3,00 4,00

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