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Presenter: Amara Rehman, A05BBA 061

Company history:
Established in 1986
 Haleeb has launched more than one
product each year since 1997.
These products include Haleeb Asli
Desi ghee, Haleeb Cream,Tropico
juices and the like.

Presenter: Amara Rehman, A05BBA061


:Haleeb’s Products
 1997    Haleeb Asli Desi Ghee
 1998  Haleeb Cream, Candia Skimz Milk Powder
 1999  Candia Milk, Candia Skimz Liquid Milk
 2000  Tropico Juice Drink, Haleeb Dairy Queen
 2001  Haleeb N'rish Instant Full Cream Milk Powder
 2002  Haleeb N'rish Fortified Instant Full Cream Milk Powder
 2003   Candia Tea Max Dairy Whitener, Haleeb Butter,
Haleeb Plain Yogurt,   Haleeb Lassi Drink
 2004  Haleeb Good Day Pure Juice, Haleeb Fun Day Juice
Drink, Candia   Candy'Up Flavoured Milk
 2005  Haleeb Cream With Honey, Haleeb Tea Max with
Cardamom, Haleeb   Labban, Haleeb Good Day(Mix Fruit,
Red Grapes, Mango Pineapple)
 2006  Haleeb Reshmi Pack, Candia Classic, Skimz Pouch,
Tropico Nectar

Presenter: Amara Rehman, A05BBA061


:Company profile
 First company to use tetra pack’s novel
packaging formats, Tetra Brick Aseptic &
Tetra Fino Aseptic.
 Haleeb Foods has introduced a number of
unique products like; Haleeb Labban, Tea
Max, Haleeb Good Day.
 Make Haleeb Foods Pakistan’s No.1 and
fastest growing packaged food company.
 Year 2005, Annual turnover is Rs. 7.2 billion.
Presenter: Amara Rehman, A05BBA061
:Exports

The company exports its products to foreign


countries that include:
 South Korea

 Bangladesh

 Afghanistan

 Central Asian States.

Presenter: Amara Rehman, A05BBA061


:International Certifications
Haleeb Foods has three international
certifications of quality and prestige:
 HACCP (in process controls for safer
products)
 ISO 9002 (better quality for greater customer
satisfaction)
 ISO 14000 ( environment-friendly
operations)
Presenter: Amara Rehman, A05BBA061
:Company’s Mission
Build branded food business to improve quality
of life by offering tasty, affordable and highly
nutritional products to our consumers while
maximizing stake holders’ value

Presenter: Amara Rehman, A05BBA061


:Company’s Vision

Most innovative and fastest growing food


company offering products enjoyed in
“every home every day”

Presenter: Amara Rehman A05BBA061


Company’s Slogan:
Haleeb Foods

Haleeb Food’s slogan says we bring


you the best products as compared
to any other packaged food
company.

Presenter: Amara Rehman, A05BBA061


Haleeb’s Policy:
 Build branded food business to improve
quality of life with the quality products.
 Meet all the requirements of consumer
satisfaction, safety and environment related
laws.
 Prevention of pollution through controlling
levels of harmful emission.
 Contribute towards safe and healthy
environment.
Presenter: Amara Rehman, A05BBA061
 Promote mutual trust with suppliers,
employees, shareholders and the community.

 Provide all the necessary resources for the


continual improvement in quality, safety of
our products, processes and environment.

Presenter: Amara Rehman, A05BBA061


Presenter: Wajeeha Arshad, A05BBA050
:Haleeb Products

Haleeb Dairy products


Haleeb Milk

Haleeb Juices
:Haleeb Dairy products
Haleeb Asli Desi
Ghee:
Pure and free from
artificial ingredients

Presenter: Wajeeha Arshad, A05BBA050


Haleeb Butter:
Rich in taste and a
natural source of
vitamin A and D.

Presenter: Wajeeha Arshad, A05BBA050


Haleeb Cream:
Hygienically processed from
pure fresh milk.
Luxuriously rich in its
thickness and nutritional
value.

Presenter: wajeeha Arshad, A05BBA050


Haleeb Yogurt:
meets the highest
quality standards
and gives the
consumers
unmatched quality,
freshness and
taste.

Presenter: Wajeeha Arshad, A05BBA050


 Candia Tea Max:
A special milk that
provides a rich taste in
tea. Also available in
unique cardamom
flavor.

Presenter: Wajeeha Arshad, A05BBA050


:Haleeb Juices
 Fun Day  Tropico Juice Drinks:

Pesenter: Wajeeha Arshad, A05BBA050


 Haleeb Good Day:  Tropico Nectar:

Presenter: Wajeeha Arshad, A05BBA050


 Haleeb Labban:
Haleeb Labban is the only
ready to drink packed
LASSI available in
Pakistan.
Available in Salty and
Sweetened variants.

Presenter: Wajeeha Arshad, A05BBA050


:Haleeb UHT Milk
 Haleeb Milk  Haleeb Dairy Queen:

Presenter: Wajeeha Arshad, A05BBA050


 Candia Milk  Candia Classic:
makes classic tea.

Presenter: Wajeeha Arshad, A05BBA050


 Haleeb Skimz liquid:  Haleeb Skimz Powder:
fat free milk.

Presenter; Wajeeha Arshad, A05BBA050


 Candia Candy Up:  Haleeb Gold:
Flavored milk. Thickest milk with extra
cream.

Presenter: Wajeeha Arshad, A05BBA050


 Haleeb Reshmi Pack:  Haleeb Bottle:

presenter: Wajeeha arshad, A05BBA050


:Newly launched (02-06-2007)
Haleeb Cheddar
Cheese:
Made up of completely
halal ingredients and
has a great
combination of
calcium, proteins
and vitamins.
Presenter: wajeeha Arshad, A05BBA050
Presenter: Sadia Ahmad, A05BBA029
:Market Focus
 Provide customer value and satisfaction.
 Product development
 Product diversification
 Product positioning
 Innovation
 Ethics

Presenter: Sadia Ahmad, A05BBA029


:Market segmentation
Segments market on the basis of
 Income

 Lifestyle

And
 Benefits

Presenter: Sadia Ahmad, A05BBA029


:Target Market
 Targets upper, upper middle and lower
middle classes.
 Products are available in varied quantities
and prices.
 Establishing plants in the rural areas that will
enable those people to have an access to
Haleeb’s products.

Presenter: sadia Ahmad, A05BBA029


:Market Research
 The Company carries out a research of 1.5 to
2 years before launching any new product.
 The research process:
 Competitors actions.
 Marketing plan for the new product.
 New product development.
 Product is launched.

Presenter: Sadia Ahmad, A05BBA029


:Self competitors
 The company offers a variety of products that
compensate the need of one e.g.
 Haleeb Milk and Haleeb Dairy queen
 Haleeb good day and Tropico
 Skimz liquid and skimz powder
 Haleeb Gold and candia tea max
 Candia milk and Haleeb Bottle.

Presenter: Sadia Ahmad, A05BBA029


:Promotional Strategies
 Television commercials.
 Bill Boards Advertising
 Margin to retailers.
 Different campaigns.
 Collaboration with organizations.
 Ramadan special offers
 Price cuts
 More quantity per unit offers.
Presenter: Sadia Ahmad, A05BBA029
Collection centers:
700 Collection centers Nation
wide.
:Processing Units
The company has 2 processing
.units
Located at
Shaikhupura road .1
Rahim Yar Khan .2
:Distribution channels
 1100 Distributors within Pakistan
 The distributors are also located in
Afghanistan, Hong Kong and various other
countries.

Presenter: Sadia Ahmad, A05BBA029


:Marketing Budget

marketing budget seggregation

40%
Milk products
other products
60%

Presenter: Sadia Ahmad, A05BBA029


Presenter: Anum Nadeem, A05BBA031
:Areas under consideration
 University of the Punjab ( Hailey college of
Banking & Finance, College of Pharmacy,
college of Information Technology, College of
Art And design)

 Housewives. (Lahore(

Presenter: Anum Nadeem, A05BBA031


:Purpose of the Survey
To find out
 Whether the consumers are getting that
satisfaction from the company’s products
which the company claims.
 What do the customers think about the
company’s performance.
 Customers loyalty towards Haleeb’s
products.
Presenter: Anum Nadeem, A05BBA031
:Results of the survey
1.Do you use Haleeb products?

31%
users
non users
62% rare users
7%

Presenter: Anum Nadeem, A05BBA031


2.for how long have you been using Haleeb
Products?

15%

less than a year


more than a year
56% 29% more than 5 years

Presenter: Anum Nadeem, A05BBA031


3.What factor attracted you to purchase haleeb
first time?

advertisement

price
34% 37%
packaging

suggested by
4% someone
11%
14% just for trial

Presenter: Anum Nadeem, A05BBA031


4.what compelled you to repurchase haleeb
products?

6%

19%
quality
price
met my expectation
14% 61%
any other reason

Presenter: Anum Nadeem, A05BBA031


5.Rate the best product?

26%

dairy products
haleeb juices
56%
UHT Milk
18%

Presenter: Anum Nadeem, A05BBA031


Do you think that the advertisements of Haleeb
are enough for the promotion of the brand?

28%
35%
Yes
No
To some extent

37%

Presenter: Anum Nadeem, A05BBA031


7.You buy haleeb's products because they are
manufactured at Haleeb Foods (pvt) ltd?

38%
Yes
No
62%

Presenter: Anum Nadeem, A05BBA031


8.which brand do you think is the closest
competitor of Haleeb?

11%

Nestle
Angrofoods

89%

Presenter: Anum Nadeem, A05BBA031


9.If you were offered some other brand's free
products would you switch to them?

30% 29%
Yes
No
For sometime

41%

Presenter: Anum Nadeem, A05BBA031


10.what would you do if you don't find haleeb
products in one shop?

28% Go to another shop


39%
prefer available one

look for second


preferred brand
33%

Presenter: Anum Nadeem, A05BBA031


:Retained customers
,According to the survey
The company has retained 49% loyal
. customers
presenter: Sana Riaz, A05BBA022
:Strengths
 Brand Name
 Choice of Product
 Research and Development
 Quality
 Retention of customers

Presenter: Sana Riaz, A05BBA022


Weaknesses:
 Less Television advertisement

 Availability of juices

Presenter: Sana Riaz, A05BBA022


Opportunities:
Collaboration with foreign
organizations.

Market of Haleeb cheese.

Presenter: Sana Riaz, A05BBA022


Threats:
Less
TV Commercials
Competitors: Nestle.

Presenter: Sana Riaz, A05BBA022


Suggestions &
:Recommendations
 The Company should pay attention towards
TV Commercials, that will help in attracting
new customers.
 Better distribution in rural areas.
 Better promotional activities and distribution
for other products than milk.
Presenter: Sana Riaz, A05BBA022
 Incentive to customers besides
shopkeepers.
 Target youngsters as market as they
have great potential to convince family
members to purchase company’s
products.
 Make more innovative products.

Presenter: Sana Riaz, A05BBA022


QUESTIONS!

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