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Average Rate Of Return

‡ The average rate of return expresses the profits arising from a project as a percentage of the initial capital cost. ‡ One of the most common approach is as follows: ARR = (Average annual revenue / Initial capital costs) * 100

Advantages:
‡ The main advantage of ARR is its simplicity. This makes it relatively easy to understand. ‡ The ARR is expressed in percentage terms and this, again, may make it easier for managers to use.

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