Project Abstract:

Our project is based on the comparative study of two daily used products i.e. Walls
Fruttare and Omore Frooze Dasher. Both products are launched recently in the market by the
companies. The companies have introduced their two products especially for the summer season.

Introduction

Brands

Walls:

Mission Statement:

Vision Statement:

Omore:

Mission Statement:

Vision Statement:

Products

Fruttare:

Frooze Dasher:

Relation of the products with the

Mission and Vision statement of the brands.

Walls Fruttare:

Omore Frooze Dasher:

BCG Matrix of the Products

Fruttare:

Frooze Dasher:
 SWOT Analysis

Fruttare:

Frooze Dasher:

Product Expansion Grid

Fruttare:

Frooze Dasher:

Micro Environment

Fruttare:

Frooze Dasher:

Macro Environment

Fruttare:

Frooze Dasher:

Factors influencing the buying behavior

Fruttare:

Positive: brand name, quality

Negative: price.

Frooze Dasher:

Positive: price

Negative: brand name.

Maslow’s Hierarchy

Both products lie in the physical need in the Maslow’s Hierarchy.

 Buying behavior

Variety seeking buying behavior …

Segmentation of Products

Fruttare

Frooze Dasher:

Targeted Market

Fruttare

Frooze Dasher

Marketing Mix of both Products