A SYNOPSIS FOR SUMMER TRAINING PROJECT REPORT ON

ONLINE MARKETING

SEWARA HOSPITALITY AND DEVELOPMENT Submitted towards the Partial Fulfillment of requirement for the Award of Degree M.B.A (Master of Business Administration) VK JAIN INSTITUTE OF MANAGEMENT KASHIRAMNAGAR (UP) (Affiliated to Mahamaya Technical University, Noida) 2010-2012 Submitted To MR. ANIL SHARMA GM MARKETING -SEWARA HOSPITALITY AND DEVELOPMENT PVT.LTD NEW DELHI Submitted By MOHAMMED ANEES KHAN MBA- III Semester Roll No. 1053770021

INDEX

1. INTRODUCTION 2. NEED AND IMPORTANCE OF THE STUDY 3. OBJECTIVE OF THE STUDY 4. SCOPE OF THE STUDY 5. METHODOLOGY OF THE STUDY 6. PLAN FOR THE STUDY

1-INTRODUCTION
The term online marketing refers to using the power of INTERNET advertising to generate a response from consumer or audience .Online marketing generally promote product or services over the Internet. Online marketing also known as Internet marketing, Web marketing, E-marketing, Digital marketing.

The center of Online marketing efforts should be the Web site of the organization. The feelings consumers have when they visit Web site carried over to how they perceive entire organization. In this corporate world no matter how effective marketing campaign we have, if we don t have a well designed, professional looking Website.

Online marketing is the process of putting product or business in front of more than 200 million regular Internet users looking for services and information

online. Online marketing is the process of turning current Website into a powerful medium to maximize business and sales potential.

The center of Online marketing efforts should be the Web site of the organization. The feelings consumers have when they visit Web site carried over to how they perceive entire organization. In this corporate world no matter how effective marketing campaign we have, if we don t have a well designed, professional looking Website.

2-NEED AND IMPORTANCE OF THE STUDY

The need of the project is to analyze and find the factors, which satisfy the needs and wants of Sewara hospitality and development. This study deals with the topic ONLINE MARKETING in the organization and kind of different development procedures being followed in online marketing

It is very important for a company to decide when, where and how promote their Services and Product online. Unfortunately marketing and sells success don t always go together. In online marketing there are lots of factor that affects the business of a company. The important reason for studying the ONLINE MARKETING involves lot of work is perform on Internet, we can buy; sell product or services over Internet.

3-OBJECTIVE OF THE STUDY

The objective of this study is to develop the performance of the ONLINE MARKETING for achieving the goals and objectives or targets. Here I study on some topics, those are followsy Basics of Online Marketing y Aspect of Online Marketing y Analysis of Social Media. y How Sewara can met with their Future Plans for the growth in Hospitality Industry with the help of Online Marketing y Critical elements of Online Marketing y Online Marketing learning activities y Tools to increase the effectiveness of online marketing. y Basics of an effective Web site. y Analysis in the http://www.sewara.com

4-SCOPE OF THE STUDY

The dawn of the internet era opened up amazing new possibilities. Impossible is not a word anymore! India has also joined the bandwagon and the numbers themselves do all the talking. The latest statistics* reveal that 400 million people access internet regularly in India. Broadly speaking online marketing is used for three purposes. 1. To communicate about the working of the company and the products and services it offers.

2. To conduct researches to know about the existing and potential customers. 3. To sell and promote goods and services over the intern It makes to understand about complete ONLINE MARKETING in Sewara Hospitality and development Pvt. Ltd. whether right kind of Online Marketing process in all levels?

5-METHODOLOGY
DATA COLLECTION:Data collection is one of the important tasks of the research, which is based on PRIMARY and SECONDARY DATA

PRIMARY DATA: The primary data are those data, which are collected afresh and for the first time and thus happen to be original in character. There are some important methods: y Observation method y Interview method y Through questionnaires y Through Schedules

SECONDARY DATA: It means data that are already available i.e., they refer to the data, which have already been collected and analyzed by someone else. There are some important methods: y Books, magazines y Internet y Newspapers y Literature

RESEARCH DESIGN:Research design in the plan, structure and strategy of investigation conceived so as to obtain answers to research questions and to control variance.

6-PLAN FOR THE STUDY

Deal with following topics. y Explains about the Introduction Objectives of the study, Scope of the study, Methodology of the study, Limitations of the study, Need and Importance of the study. y Explains about Industry profile and company profile. y Explains about the conceptual frame work used by the Competitors.

y Explains

about

the

OLD

DATA

data

analysis

and

interpretations. y Explains about the Findings, conclusion, and recommendations. y Project also contains the annexure which contains of questionnaire and bibliography.