Professional Documents
Culture Documents
Introduction
What is A Business Proposal? Unlike a business plan, which is written to run your company and raise capital, a business proposal is an unsolicited or solicited bid for business. There are two types of business proposal that can help you gain more business to grow your company.
Characteristics of a Proposal
Proposals deal with the future . Proposals must convince the reader that there is a problem . Proposals must convince the reader that the writer is the best person to fix the problem . Proposals are often legally binding offers. Proposals must be persuasive. Proposals must convince your reader that they will get benefits from your proposal. Proposals must show that you are. capable of fulfilling your promise.
Engineers and scientists write proposals to do such things as research turbulent boundary layers, design turbine blades, and construct jet aircraft engines. The audience for a proposal usually includes both managers and engineers. These audiences view proposals in different ways. For instance, managers review proposals to see if the plan for solving the problem is cost effective. Engineers and scientists, on the other hand, review proposals to see if the plan is technically feasible.
Problem
Types
With a solicited proposal, you are responding to an Request For Proposals (RFP). With an unsolicited proposal, you show a need/a problem that the readers may or may not have recognized, and you explain what you will do to correct the problem.
Internal / Unsolicited Proposal Example: You might be working as a network manager and you see that by reconfiguring the network, you can make the network run more efficiently. So you write a proposal to your boss asking for time and money to complete the project. Depending on the case, this might be a short, informal document, or it might be more extensive. External / Solicited Proposal Example: You might be working for a computer consulting firm, and a company posts a RFP (or perhaps an RFBRequest for Bids) asking for a new network system. In this case, the document probably is going to be quite formal and fairly extensive.
Sample Letter
References
Wikipedia . Effective Business Communication. By(Krizan,Merrier,Logan,Williams) http://www.writinghelptools.com/proposalsample.html http://sbinformation.about.com/cs/bizlett ersamples/a/proposal.html
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