Paklite PVC Pipes and Fittings

Paklite

Introduction of PVC:
PVC stands for Poly Vinyl Chloride. Also called vinyl is a thermoplastic polymer. Polyvinyl chloride is the third most widely produced plastic, after polyethylene (PE) and polypropylene (PP) with a global consumption of approximately 22 million tons per annum with annual growth of 6%. Its production is expected to increase 40 million tons by 2016.

Benefits of PVC:
The most common use of polyvinylchloride (PVC) is to make pipes. PVC is used for producing high quality leakage free pipelines for conveying water, sewerage or effluent, insulating material for electric cables. Following are some advantages of these pipes:  No deposits arise like cast iron due to its low friction and smooth surface.  PVC pipes are self- extinguishing and do not support combustion.  PVC pipes are highly resistant to mineral acids, alkalis and aqueous Salt solutions. For further assistance consult our technical staff.  PVC pipes system fulfills the need of a residential, commercial and Industrial sector.  PVC pipes are light weight and only one fifth of the cast iron pipe.  PVC pipes are long life than the cost iron pipes.  PVC pipes are insect proof and mice proof.

Different Properties of PVC:

 Thermoplastic  Lightweight, toughness and durability  Low thermal conductivity  Good insulation properties  Variety of Colors  Corrosion and abrasion resistance  Weather ability

Fire retardant properties

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Paklite PVC Pipes and Fittings

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Competitive Edge of PVC:

 PVC is a versatile material for piping and has replaced conventional pipes made from conventional materials such as Galvanized Iron (GI), Cast Iron, Asbestos Cement and Concrete Cement.  Its compatibility with most fluids, lower cost of material handling and installation, unique combination of properties and availability of highly reliable jointing system makes it an excellent competitor in the piping world.  Vinyls low cost, versatility, unique set of properties and performance makes it the material of choice for dozens of industries such as health care, communications, aerospace, automotive, retailing, textiles and construction.

Market of PVC:
o Global Market Scenario o National Market Scenario

Global Market Scenario:

PVC is widely accepted overall in the world due to its greater advantages. As according to a survey mostly people are price sensitive, so as of its low price, long time performance and durability as compared to other alternatives available in the market it is appreciated widely. So PVC pipes are being by the larger industries like textile industry, automotive manufacturing, construction industry and other industries. Over the past few years the market for PVC is on a steady rise. Another reason that why it is been widely accepted in the market is because of its increase penetration of insulation of cables and electrical conduit pipes. However the major industries that are being focused and served more by the PVC pipes industries are construction and building industries. In the global market PVC pipes and fittings constitute the largest volume application at 50% of the marketplace. Worldwide demand for these pipes is forecasted to increase more than four percent per year. Polyvinyl chloride (PVC) takes the lion's share at around 67% of the global market. Polyethylene (PE) has 20.5%, while polypropylene (PP) takes about 12.5%.
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Paklite PVC Pipes and Fittings

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The consumption of the PVC pipes is been gradually increasing in the all over the World. In Europe, 5.5million tons of PVC was used in 2007 to make pipes. Similarly in case of USA pipe demand is projected to grow 2.5% annually to 15.5 billion feet in 2007. Its demand is increasing day by day and its seen that every year there is an increase in demand of PVC. The organizations that are manufacturing the PVC pipes in overall the world are automotive.

Imports of PVC: As the demand of PVC pipes is growing so countries started to import it from other countries for the fulfillment of need in their country. So if an organization that is manufacturing the PVC pipes must look for the opportunities in the global market and by providing the better quality pipes may got a lot of revenues from the exports. France, USA and Mexico have been the top importers of PVC pipes over the past 5 years contributing to approximately 35% of world imports.

Exports of PVC: USA, Germany and Canada are the top three exporters of PVC pipes in the last five years contributing to 32% of world exports. The company having potential of going global may select these countries for exporting their pipes.

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Paklite PVC Pipes and Fittings

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National Market Scenario:

There are different types of materials used for piping in Pakistan such as Asbestos Cement (AC), Mild Steel (MS), Galvanized Iron (GI), Poly Vinyl Chloride (PVC), Cast Iron (CI), Reinforced Concrete Cement (RCC) and Ductile Iron (DI). Majority of piping applications used in Pakistan range from 0.5 to 18 diameter sizes. In our country it is also being widely used, according to a survey 75% people of Pakistan are price conscious and due to the low cost of these PVC pipes, people are now attracting towards the substitute of GI and concrete cement that is PVC pipe. Here these pipes are used in following areas:  Water drainage and sewerage of a building  Disposal of industrial sewerage  Agriculture irrigation  Water drainage of civil engineering & roads drop down  Swimming pools  Conduits PVC Growth Potential in Pakistan: At present only the most basic PVC applications are being made in Pakistan and that also of low quality. Reasons being:  Lack of exposure in international markets  Lack of information about PVC processing and its versatility In our country there is a lot of potential in the market about PVC. Although there are a lot of small scale units that are producing PVC on small scale but the quality of that pipe is very poor. So there is need of an organization that has highly skilled staff and having modern machinery and that must focused on quality to penetrate in the market and meets the need and fulfill the expectations of the customers. If such an organization comes than there is also increase in the employment opportunities.

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Paklite PVC Pipes and Fittings

Paklite

Consumption of PVC in 2009

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Water Supply Drainage Tube wells Conduits

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Paklite PVC Pipes and Fittings Marketing Plan for Advance PVC:  Introduction  Executive Summary  PEST Analysis  Internal Analysis  SWOT Analysis  STP y Segmentation y Targeting y Positioning  Marketing Mix Decisions y Product y Price y Place / Distribution y Promotion  Customer Analysis y Need, Want and Demand of Consumer y Customer Relationship Management  Competitor Analysis y Direct Competitors y Indirect Competitors
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Paklite

Paklite PVC Pipes and Fittings

Paklite

Advance PVC Pipes and Fittings

Introduction:
Advance PVC pipe and Fittings is the new brand of Paklite Private Company limited. As company has already two successive brands in the market that are  Paklite Fixtures & Ballasts  Paklite Advance PP-RC Pipes and Fittings As the company is serving to its customers more than 250+ products and it is believe that they have identify the needs, fulfills the customer requirements and meets the expectations of its customer. Paklite believes that customer is quality conscious not price sensitive thats why the company is attracting the customers towards it on the basis of good quality products. The company has good brand image in the minds of the consumers that the products of Paklite are of having good quality, durable and reliable. It is having great competitive advantage of good quality products as the company is an ISO 9000-2000 Certified company and also the production is done according to the different German and American Standards. The company is now plan to attract the new segment of PVC pipes and fittings and for this purpose they are importing a plant of PVC pipes and fittings. For this purpose the company has decided to make y Paklite UPVC Soil, Waste and Vent Pipe System y Paklite PVC-U Electrical Conduits Pipes and Fittings UPVC (Unplacticized Polyvinyl Chloride) also called the rigid PVC. The main purpose of this is to provide efficient means drainage of waste water and foul discharge from appliances in single and multi storey buildings. These Pipes will almost entirely replace the use of cast iron for plumbing and drainage, being used for waste pipes, drainpipes, gutters and downspouts. PVC-U Electrical Conduits pipes and fittings of the company are used for electric wires to be concealed in the concrete walls. These pipes and fittings are used in different areas like residential buildings, commercial buildings, industries and transportation and communication systems. Other benefits of these pipes are that that they are: o Non-conductive o Easy in installation o Resistant to most acid & building chemicals o NO change comes in winter & summer season o Excellent results by concealing it in the walls & roofs

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Paklite PVC Pipes and Fittings

Paklite

Currently the company is selected the segment of Gujranwala on the basis of geographical segmentation and they will target different segments that are available in Gujranwala, like normal consumers and business consumers such as used by the construction companies, big plazas, buildings etc. The companys positioning strategy is on the basis of quality or positioning by quality. According to survey it is seen that there is clutter of the companies that are UPVC pipes and PVC-U electrical conduit pipes and fittings. As these are manufactured locally in Gujranwala on several locations. But the quality of all the pipes is not according to the standards and there is lacking of skilled and technical labor and usage of traditional machinery. At present only the most basic PVC applications are being made in Pakistan and that also of low quality. Reasons being:  Lack of exposure in international markets  Lack of information about PVC processing and its versatility And the quality conscious customers are also not satisfied from these pipes. So there is a need of a good quality UPVC pipes and PVC-U electrical conduit pipes and fittings. To meet the requirements of customers the Paklite Private Company limited has an opportunity to penetrate in the market by providing better quality PVC pipes. As it is known that these pipes are being popular day by day and their annual consumption is also gradually increasing. So thats the time to focus the customer on quality basis not on other attributes or benefits.

Paklite PVC pipe and Fittings:

 Paklite UPVC Soil, Waste and Vent Pipe System  Paklite PVC-U Electrical Conduits Pipes and Fittings

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Paklite PVC Pipes and Fittings

Paklite UPVC Soil, Waste and Vent Pipe System:

Paklite

These pipes are made especially for the purpose of transferring of waste water to the sewerage that is also made of it. That includes a wide range of products that vary in the sizes. Basically it includes the pipes and other accessories like elbow of 45 and 90 degree, joints that may be single or double, sockets, reducer, equal tee, reducing tee etc.

Complete Range of Products is of UPVC:

y y y y y y y y y y y y y y y y y y Paklite Sanitary Pipes Plain Bend 90 (Sweep Bend) Plug Bend 90 (Sweep Bend) Plain Bend 45 Plug Bend 45 Wc Short Bend 90 Wc Plug Bend 90 Plain Tee Equal/92 Plug Tee Equal Plain Yee Plug Yee Plain Cross Cross Plug Plain Double Yee Vent Cowl Weather Apros Grating Ext. Grating Collar
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y y y y y y y y y y y y y y y y y y y y y y y y y

Floor Gulley Trap & Io Floor Gulley with Trap. Inspection Door & Frame Solvent Cement Bottle Traps (PP) Waste Disposal Pipe & Accessories Under Ground Solvent Weld System Plug Double Yee Collar/Socket Expansion Coupling Expansion Coupling Set Seal Ring Adaptor Access plug & screw on cap 4 Way Junction Bush/ Socket Reducer Level Invert Reducer Concentric Reducer WC Pan Connector Wc Pan Elbow Connector Boss Connector with Bracket P-Trap (Combination) Plain P-Trap Plug Type. Access P- Trap With Vent P-Trap (Fabricated From Pipe) S- Trap

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Complete Range of Products of PVC-U conduit:

This is also including different products such as pipes and other accessories. A complete list of these pipes and accessories is given below:

y y y y y y y y y y y

PVC-U electrical conduits PVC-U Bends short Radius PVC-U Bends long Radius PVC-U Socket Junction Boxes Wall Type White Junction Boxes Roof Type White Saddle Clip White Fan box Protection End Caps Reducer PVC-U fabricated Imported Solvent

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Paklite

Executive Summary:
This is the proposed Marketing plan for the new brand Paklite PVC Pipes and Fittings of Paklite Private Limited Company. In this plan we will tell about the new products, their relative advantages, market potential, political, economical, social, technological forces in the market, Strengths & weakness of our organization, opportunities and threats down there in the market. Segment to serve, how to target the audience and how to position the products in the minds of the consumers. It also includes the marketing mix decisions that which products are to serve, and on which prices are to be charged and how the pricing is to be done, how the products are reached to the consumers by which medium and finally what type of promotional activities are to be made to promote the products. It is also necessary to analyze the customer that what is their need and what they want and demand. What will satisfy the consumers quality or price? For the long term relationship with the consumers what the strategies should used? These all the things being explained in this plan very briefly and practically.

Paklite PVC Includes a wide range of products including pipes and other accessories. Currently we are focusing on two basic products UPVC (Unplacticized polyvinyl chloride) pipes and fittings that would be used in houses, building, flats and multi storey building for the purpose of drainage and sewerage for the disposal of wastes. The second basic product is PVC-U Electrical Conduits pipes and its fittings that would be used in Buildings, markets, plazas, communication systems and many other locations for the installation on the electrical wires to save them from different disasters like fire, acid reaction and other chemicals. These are non conductive, easily installed, cost effective and reaction free from different reactions. The environment is also very affecting this decision of making of the two new products. Political conditions are seemed that what are the Government rules and regulations about the particular product and what type of registration is required and what are the taxes rates. Economical conditions are also very important to see that how the current economy is running, inflation rates, unemployment, interest rates and purchasing power of the people; it also includes what is the population of Pakistan, literacy rate, GDP, National Income and per capita income.

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Paklite PVC Pipes and Fittings

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Social factors are also very important to see that what is the society to which we are serving, may be make the product that we are producing people dont give proper attention because the product does not matches their style, status or may be the substitutes that they are using is satisfying them. Technological analysis is also very necessary because with the help of this we can understand that what kind of technology is being used in our country in current era. By the introduction of automotive machinery we can get the sustainable competitive advantage and may become the market leader and get the maximum market share. SWOT analysis tells about the strengths of the company, a major strength of the company is that it has a positive brand image in the minds of the consumers. Weakness are also sensed, a weakness that is major is of low education level of the workforce and sales force. Opportunities are also analyzed, a major opportunity that get the competitive advantage by technological advancement. Threat must be sensed also because due to it we can be damaged, a major threat would be the new entry of a potential competitor. Segmentation done by us is on the basis of geography. Pakistan is a geographic area and we divide it into different segments like in the following diagram. And from these segments we target the Gujranwala. Why we target the Gujranwala not Lahore or Karachi because we think that this area is having more potential and buyers have similar needs there. Next element comes is positioning, it means that we have to introduce our product such that it will remain in the minds of the consumers. Products that we are now introducing is Paklite PVC pipes that would be available in two categories of UPVC Pipes and fittings and PVC-U Electric conduits and accessories. Pricing is done on the basis of Market Penetrating Strategy. Distribution channel that are currently been used by the company for it product PP-RC pipes and fittings. Promotional strategies should also be used for the promotion of the product like local advertisement, billboards and other mediums like sale promotions etc. Competitor analysis is also very necessary, here we see the potential competitors, direct competitors and indirect competitors. The next head is we have to see the consumer and their relationship building by providing better quality products.

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Paklite PVC Pipes and Fittings PEST Analysis:

Paklite

Political

Technological

PEST

Economical

Social

Political Forces:
These forces are very important to be analyzed by the company before taking the decision of launching PVC. Our development decision may be strongly affected by political environment. Analysis of these forces includes seeing the laws, rules and regulation, government agencies and pressure groups of the current Government. Here we see what the current laws about business are and other several rules and regulations. The government agencies also affect our decisions about the launching of our new products. There are certain acts that may bind our development. The changes sudden in the political environment, policies by Government, democracy and very important terrorism may affect a lot. So we have to focus on these forces if we want to survive and get maximum advantage of the opportunities.

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Economical Forces:
Economic forces are very important to be judged while launching of our new product. These forces include sensing the current economy of Pakistan. These forces are:

 Current Economic conditions  Exchange Rates  Unemployment Rate  Population Growth  Inflation Rates  Purchasing power of people  Energy crisis  Rising Energy Prices  Terrorism  GDP  National Income  Per Capita Income  Political Instability These forces are very important to judge because any one of these can harm us very badly.

Social Forces:
Social forces include a major factor that is culture of the society. If we understand the culture of a society then we can easily penetrate into them and attract the people by hitting right on their behaviors. Some of the important social forces include:

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 Culture  Values of people  Perceptions  Preference  Behaviors  Norms  Lifestyle

Technological Forces:
The success or failure of a product is been highly dependent on the technological forces. There are a lot of techniques used for the making of PVC pipes in Gujranwala. These may affect us because if use the plant that having less capacity per production run than we may not compete in the market as compared to the competitors. Rapid changes in the technology are being made by the competitors to get the competitive advantage on the other producers. Local producers are using single screw-extrusion machines. While to be the best quality manufacturer we have to use the technologically updated machinery having greater output capacity. We would use the twin-screw type refurbished machinery imported from Europe. In future we have the plan to import the more technologically updated machinery imported from Japan or Korea. Extruders and dies are critical component of the machinery. The import of their parts is very costly and the local industry is incapable of providing quality spare parts or repairing. So we have to give attention to these specific areas.

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Paklite PVC Pipes and Fittings

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SWOT Analysis:

Strengths:       
Our Better Quality Products Positive Brand Image Certification with ISO 9000-2000 Management Expertise Loyal Customers Positioning by Quality Larger Distribution network overall pakistan
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Effective Sales force management Good Display Centre Employees commitment and Positive Attitude

Paklite

Weakness:      

Poor departmentalization Less Job Security Centeralization Accounting Informaton Systems are not available Less Advertisement and Promotion Poor work Envoirnment Management

Opportunities:      

Capturing the Market Share by Introducing New Products By doing Exports Gaining the Competitive Asvantsge by importing the latest machinery from Japan Serving new Markets Expand globally Getting the Certifications from different authorities on good quality and performance

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Threats:       
Entrants of new Potential competitor Increase in raw material Prices Energy crisis Government Instability High taxes Workforce threats Poor economic conditions

STP:

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Paklite

Segmentation:

Karachi

Gujranwala

Lahore

Segmentation done by us is on the basis of geography. Pakistan is a geographic area and we divide it into different segments like in the following diagram. And from these segments we target the Gujranwala. Why we target the Gujranwala not Lahore or Karachi because we think that this area is having more potential and buyers have similar needs there.

Evaluation of Segment Gujranwala:

The segment is selected now we have to evaluate this segment that whether it is suitable or not. We can evaluate a segment on following basis: y Size of the segment: here we see what is the size of the segment that whether it is enough to target the audience or whether we have selected the market which size is low and we can the maximum benefits that we are expecting. y Growth: the next very important point is that whether the segment has growth potential or not. If size is large than probably it must has growth potential. y Structural Attractiveness: the segment we have selected whether it contains the structural attractiveness, Gujranwala contains structural attractiveness, because it attracts the

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competitors in future or it attracts now. We have selected a good structural attractive area so now we have to put more effort while introducing our products. y Company Objectives: these are also very important to see while segmenting that whether our selected segment will help to fulfill our overall company objectives. And the segment not against the company objectives. y Resources: the segment we selected is evaluated that we have enough resources to target it. We selected Gujranwala and we see that we have not enough resources to serve it well than we have to leave that segment and move to that segment that is according to our resources.

Targeting:
Here we see that we have selected the Gujranwala segment and now we are targeting it. A target market is a market which we think that the buyers here having common needs. We have selected Gujranwala now we can target it in different ways: y Undifferentiated Targeting: here we think that the whole segment is our target so we come to serve them with one offer. y Differentiated Targeting: here we consider the differences among the audience so we think that one offer is not necessary for the whole market. y Niche Marketing: here we select specific market to serve having common needs that is not served by any competitor because the size of the market is very small so it not look attractive to the competitors.

Positioning:
It is the strategy by which we say that we have to introduce our products such like that it will remain in the minds of the consumer always. We can say that a unique statement about our product that would not be forgot by the consumer. We can position our product in following different styles: y y y y Positioning by Attribute Positioning by Specific feature Positioning by Quality Positioning by Competitive Advantage
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y y Positioning by Usage Positioning by User

Paklite

The positioning strategy that we use is on the basis of quality because our products are quality products.

Marketing Mix Decisions:

Product

Price

Place

Promotion

Product:
We are now introducing two new products:

 Paklite UPVC Pipes and fittings  Paklite PVC-U Electrical Conduits

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Paklite PVC Pipes and Fittings Paklite UPVC:

Paklite

UPVC (Unplacticized Polyvinyl Chloride) also called the rigid PVC. The main purpose of this is to provide efficient means drainage of waste water and foul discharge from appliances in single and multi storey buildings. These Pipes will almost entirely replace the use of cast iron for plumbing and drainage, being used for waste pipes, drainpipes, gutters and downspouts. It contains a lot of range of products almost 50 products that including pipes and other accessories like elbows of 45 and 90 degree, socket, P trap, reducer etc etc. our complete range is given below:

UPVC Pipes:

Nominal diameter DN
110 110 125 125 160 200 250 315 400

COLOR
Gray Gray Gray Gray Gray Gray Gray Gray Gray

TUBE THICKNESS
3.2 3.2 3.2 3.2 4.0 4.9 6.2 7.7 9.8

TUBE WEIGHT Kg
4.928 9.527 5.536 10.703 17.332 26.58 41.971 65.791 106.238

TOTAL TUBE LENGTH MTS

3.0 5.8 3.0 5.8 5.8 5.8 5.8 5.8 5.8

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Paklite PVC Pipes and Fittings

Elbows:

Paklite

Nominal diameter DN
32 32 40 40 110 110

COLOR
White White White White White White

PIECE WEIGHT GRS

49.0 45.23 75.63 55.76 520.0 353.8

ANGLE
92 135 92 135 92 135

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Single joints:

Paklite

Nominal PIECE diameter WEIGHT COLOR ANGLE DN GRS

32 40 40 110 White White White White 79.0 99.5 116.0 708.8 135 92 135 92

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Double Joints:

Paklite

Nominal diameter DN
40 40 50 50 83 83 110 110 110 125x110 125 160x110 160x110

COLOR
Gray White Gray Gray Gray Gray Gray White Gray Gray Gray Gray Gray

PIECE WEIGHT GRS

144.0 144.0 188.0 208.33 623.0 614.0 927.0 927.0 900.0 1246.85 1548.2 1077.7 1480.0

ANGLE
135 135 92 135 92 135 92 92 135 92 135 92 135

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Joint Double Bracket:

Nominal diameter DN
110

COLOR
Gray

PIECE WEIGHT GRS

745.0

ANGLE
92

Complete Range of Products is of UPVC:

y y y y y y y y y y Paklite Sanitary Pipes Plain Bend 90 (Sweep Bend) Plug Bend 90 (Sweep Bend) Plain Bend 45 Plug Bend 45 Wc Short Bend 90 Wc Plug Bend 90 Plain Tee Equal/92 Plug Tee Equal Plain Yee
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Paklite PVC Pipes and Fittings

y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y Plug Yee Plain Cross Cross Plug Plain Double Yee Vent Cowl Weather Apros Grating Ext. Grating Collar Floor Gulley Trap & Io Floor Gulley with Trap. Inspection Door & Frame Solvent Cement Bottle Traps (PP) Waste Disposal Pipe & Accessories Under Ground Solvent Weld System Plug Double Yee Collar/Socket Expansion Coupling Expansion Coupling Set Seal Ring Adaptor Access plug & screw on cap 4 Way Junction Bush/ Socket Reducer Level Invert Reducer Concentric Reducer WC Pan Connector Wc Pan Elbow Connector Boss Connector with Bracket P-Trap (Combination) Plain P-Trap Plug Type. Access P- Trap With Vent P-Trap (Fabricated From Pipe)

Paklite

y S- Trap

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Paklite PVC Pipes and Fittings

Benefits of UPVC:
Main benefits of our pipes are:  No deposits arise like cast iron due to its low friction and smooth surface.  Paklite PVC pipes are self- extinguishing and do not support combustion.

Paklite

 Paklite PVC pipes are highly resistant to mineral acids, alkalis and aqueous Salt solutions. For further assistance consult our technical staff.  Paklite PVC pipes system fulfills the need of a residential, commercial and Industrial sector.  Paklite PVC pipes are light weight and only one fifth of the cast iron pipe.  Paklite PVC pipes are long life than the cost iron pipes.  Paklite PVC pipes are insect proof and mice proof.

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Paklite PVC Pipes and Fittings PVC-U Electrical Conduits:

Paklite

PVC-U Electrical Conduits pipes and fittings of the company are used for electric wires to be concealed in the concrete walls. These pipes and fittings are used in different areas like residential buildings, commercial buildings, industries and transportation and communication systems. Other benefits of these pipes are that that they are: o Non-conductive o Easy in installation o Resistant to most acid & building chemicals o NO change comes in winter & summer season o Excellent results by concealing it in the walls & roofs

This is also including different products such as pipes and other accessories. A complete list of these pipes and accessories is given below:

y y y y y y y y y y y

PVC-U electrical conduits PVC-U Bends short Radius PVC-U Bends long Radius PVC-U Socket Junction Boxes Wall Type White Junction Boxes Roof Type White Saddle Clip White Fan box Protection End Caps Reducer PVC-U fabricated Imported Solvent

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Paklite PVC Pipes and Fittings

Advantages

Paklite

Non-conductive Elastic, Uniform and smooth surface Resistant to most acid & building chemicals Excellent results by concealing it in the walls & roofs Easy in installation NO change comes in winter & summer season

Size Chart Size 1/2 3/4 1 1-1/4 1-1/2 2 2 3 3 4 4 Wall Thickness 1.16 mm 1.29 mm 1.36 mm 1.67 mm 1.84 mm 1.90 mm 1.90 mm 1.90 mm 1.90 mm 1.90 mm 1.90 mm Length 10 ft 10 ft 10 ft 10 ft 10 ft 10 ft 13 ft 10 ft 13 ft 10 ft 13 ft

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Price:
There are several strategies for pricing. But we use that strategy that will be successful in the market. That is market Penetration, according to this strategy we keep our products prices low at start and get the maximum sales on low price, price is not enough low that it will brings loss to us but it is the price that first reach us towards breakeven. As we penetrate in the market and our product is getting by customers like hot cakes than we increases our prices slowly slowly and at last became the market leader and get the maximum market share as well. There are several other pricing strategies that we may use: y y y y y Market Skimming: charging the higher prices at the start Cost based Pricing Value Based Pricing Benchmarking Competitive parity Method

Place/ Distribution:
The distribution of the new products would be according to the current scenario.
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Paklite

The strategy which is currently running for the distribution is suitable because any other strategy may cause extra cost.

Promotion:
Paklite has to promote its new products by advertising on local media like on local cable network. Advertising is the backbone of any company so by giving importance to this they can increase their sales and remind the consumer also about the company. Advertising has three main objectives y y y To inform the audience To persuade the audience To remind the audience

Paklite has to use the billboards advertisements also. A strategy can be this to buy the billboards on the city entrance location like chan da qila. Khayali bypass or pindi bypass. There are also billboards available at that place so company has to avail that opportunity.

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Paklite PVC Pipes and Fittings Competitor Analysis:

Paklite

Direct Competitors

Indirect Competitors

Competitor Analysis

Direct Competitors:
These are the competitor thar are also manufacturing UPVC and PVC-U electrical coduits. So we have to analyze these competitors that what their strengths and weakness are, what type of machinary, labour, raw material, human resources they are using now. Vey important to see is there competitive advantage. And also very important that make their weaknesses to your strength. Major direct competitor of Paklite are: y Popular
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y y y y y y y y y y y Beta Minhas Prime Goldamatic Captain Abshar New Aftab Chatan Super chatan Pak popular Sitara

Paklite

Indirect Competitors:
These are the competitors that are not manufacturing PVC but they can come into the business in the future. We have to analyze them also because they can also be agreat threat for us in future. Major indirect competitors are: y y y y y y y y Jakko Viva plast Green pipes Spell Turk plast API Durafit Aquafit

Potential & Aggressive Competitors:

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These are the very potential and aggressive competitors also that may be a big threat for us. Because they are in very strong financial position, these competitor may be from outside our country but may have distribution in our country, some of these are y y y y y y Terralite Terran SDP Vesbo Liansu Euro gulf Shoaib traders Sole dealer of Arabian Gulf Manufacturer

Consumer Analysis:

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