Please start by introducing

yourself to your table.

Patrick Robinson, R.G.D.

Sunday July 20, 2008
What Is Sustainability?

sustaina-who-a
sustaina-what-a

sustainability
“Sustainability” Defined
Incrementally Unattainable

Most definitions of sustainability include terms like

“maintained at a certain level indefinitely”

Or....

“meets the needs of the present without

compromising the ability of future
generations to meet their own needs”
Step One: Awareness

My definition of sustainability as a graphic designer, playing an active

roll in measuring not only my own footprint, but also the footprint of my clients –
we are the gatekeepers of their footprint, they can’t manage it with our help,
if we don’t measure it.
Step Two: Participation

And that is why at the most basic level my definition of sustainability includes
encouraging others to action their intent to make the world a better place.
Therefore I would prefer to talk about our roll as designers.
Our responsibilities, our issues and our opportunities
Social-Design: We Are Smarter Than Me

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Community Incubation

• Stepped levels of engagement

• Awareness to Participation
• Intent to Action
Input, Ning Community-Site
Input, Widget
Learning Spread The Word Conferences
Learning Breakfast Seminars
Collaboration Super-Hero Design Camp
Collaboration : PSA Gallery/Media-Aid
Special Thanks

Special thanks to Lorrie Zwer

my superhero partner in design
do-good-ery, and to the regulars:
Kim, Pat, Len, Barry, Jason, Dell, Bernard, Amy
Eleni, Michelle, Danny,