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REFERENCE LIST

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REFERENCES

Barr, R. (2004). British Airways loses sales to Virgin, Ryanair, China Daily, December 23, 2004. Boeing, (2009), http://www.boeing.com/news/releases/1999/news_release_990922b.html [online] [accessed 3rd April, 2009] Britishairways, (2009), http://www.britishairways.com/cms/global/microsites/ba_reports/corp_resp/cr_workplace.html [online] [accessed 3rd April, 2009]

Britishairways, (2009), http://www.britishairways.com/travel/aboutba/public/en_gb [online] [accessed 4th April, 2009] Bruhn M., Georgi D., (2006), Service Marketing: Managing the Service Value Chain, Financial Times Publication. Centreforaviation.com (2009). http://www.centreforaviation.com/news/2009/01/23/easyjetsteals-from-air-france-klm-british-airways-ryanair-hisses-as-aer-lingus-bidcloses/page1[online] [accessed 3rd April, 2009]

Datamonitor (2008). British Airways Plc - SWOT Analysis, March 5, pp 1-31, Pub ID: DFMN1695227. Indicator.co.uk (2009). http://www.indicator.co.uk/upload/UKTAPSAL_sample.pdf [online] [accessed 4th April, 2009] Kay J.A., (1993), Foundations of Corporate Success: How Business Strategies Add Value, Oxford University Press Publication Swot.pest.porter, (2009) http://swot-pest-porter.com/modules/info/index.php?content_id=21 [online] [accessed 4th April, 2009]

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