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CONFIDENTIAL

University Cycle Works

Business Plan
Prepared April 2012

Contact Information
Josh Cochrane joshpcochrane@abc.com

Table of Contents
Executive Summary .....................................................................................................................1 Who We Are..........................................................................................................................1 What We Sell ........................................................................................................................1 Who We Sell To ...................................................................................................................2 Financial History .................................................................................................................2 Company Chapter ........................................................................................................................3 Company Overview ............................................................................................................3 Management Team..............................................................................................................3 Products and Services .................................................................................................................5 Products and Services .........................................................................................................5 Competitors ..........................................................................................................................6 Target Market ...............................................................................................................................8 Market Review .....................................................................................................................8 Market Needs .......................................................................................................................8 Key Customers .....................................................................................................................8 Market Trends......................................................................................................................9 Market Growth ..................................................................................................................10 Strategy and Implementation..................................................................................................11 Marketing Plan ..................................................................................................................11 Milestones...........................................................................................................................13

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Table of Contents
Competitive Edge ..............................................................................................................13 Strategic Alliances .............................................................................................................14 Financial Plan .............................................................................................................................15 Personnel Plan....................................................................................................................15 Sales Forecast......................................................................................................................16 Budget ..................................................................................................................................19 Cash Flow Assumptions...................................................................................................21 Loans and Investments.....................................................................................................22 Projected Profit and Loss Statement ..............................................................................23 Projected Balance Sheet ...................................................................................................26 Projected Cash Flow Statement ......................................................................................27 Appendix .....................................................................................................................................30 Monthly Financial Details ...............................................................................................30

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University Cycle Works

Executive Summary
Who We Are
UniversityCycleWorksisanestablishedbicyclespecialtystore,offeringretailsalesof newbicycles,partsandaccessories,clothing,andmaintenanceandrepairservice.Itis locatedinaheavilytrafficked,universityfocusedarea. UniversityCycleWorksisasubchapterScorporation,andiscurrentlyownedbyHan Delbar.HubertWheeler,currentassistantmanagerofUniversityCycleWorks,is purchasingUniversityCycleWorksfromDelbar,acquiringexistinginventory,and assumingoutstandingaccountspayableanddatingprogramdebtstosuppliers, locationlease,customerbaseandinformation,andUniversityCycleWorksbusiness nameandgoodwill.ThebusinesswillcontinuetobeasubchapterScorporation. ExchangeofownershipwilloccuronJuly1,ofthisyear. WheelerhasbeentheassistantmanagerofUniversityCycleWorksforfiveyears,with anadditionalsevenyearsofbicycleindustryretailsalesandserviceexperience.Hefirst beganinvestigatingtheownershipofabikebusinesstwoyearsago,however,thelocal Metroburgmarketseemedsaturatedwithshops.Realizingthatamorepractical optionwouldbetobuyanexistingshop,heapproachedhiscurrentboss.Theresultof twoyearsofnegotiationswillbethesaleofUniversityCycleWorkstoWheeler,taking effectJuly1st.Thegoalwillbeaseamlesstransferofownership,withstaff,bikelines, location,andoperationsunchanged.

What We Sell
Bicycles.Wesellnewbicycles,predominantlyinthemountainbikestyle,retrocruiser isaclosesecond,andsport/touring/racingroadbikesadistantthird.Wealsosellsome usedbikeswhichwetakeinontradeasaservicetoourcustomerswhoarebuying newbikes. Accessories.Weofferawidevarietyofaccessories.Locks,computerspeedometers, fenders,cargoracks,comfortableseats,headlights,helmets,waterbottles,

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University Cycle Works

panniers/backpacks/messengerbags,childseatsandtrailers,bikestorageracks,and autoroofracksystemsallfallinthiscategory. Clothing.Werotateourclothingbasedontheseason.Forexample,inAutumn,we stockjacketsandGoreTex.InWinter,weofferhelmetcoversandliners,insulated jerseysandpants,gloves,andshoecovers.IntheSpring,westartdisplayingsummer jerseys,andracingshorts Parts.Partsgenerallyreferstopiecesormaterialsnecessarytothebasicfunctioningof thebicycle.Generally,partsareinstalledduringserviceandareanadditionalcharge beyondtheservicefees.

Who We Sell To
TheprimarymarketforUniversityCycleWorksistheuniversitystudentpopulation, whichnormallyhasaturnover/growthofapproximately25%eachyear.The secondarymarketistheuniversityfacultyandstaff,andthetertiarymarketisthe greaterMetroburgcommunity.

Financial Summary
Thisfinancialplanwasdevelopedbaseduponpreviousyearsdatafortheexisting store,trackingtrendsinrevenuesandexpenses.Afivemonthtrackofsales,accounts receivablesandpayables,andinventoryfromayearendbenchmarkwasmade.The currentowner,HanDelbar,hassoldthebusinesstoHubertWheelerfor$140,000.The seller,buyer,andtheaccountantworkedtogetherontheplantobalanceoptimismwith reality.Anattorneywasconsultedonspecificsofthesalecontract. Salesforthefirstyearofnewownershipareprojectedabove$500,000,withagross marginofalmost65%.Profitabilityisexpectedatthemidwaypointofthefiscalyear, inMarch.

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University Cycle Works

Company
Company Overview
UniversityCycleWorksisasubchapterScorporation,andiscurrentlyownedbyHan Delbar.HubertWheeler,currentassistantmanagerofUniversityCycleWorks,is purchasingUniversityCycleWorksfromDelbar,acquiringexistinginventory,and assumingoutstandingaccountspayableanddatingprogramdebtstosuppliers, locationlease,customerbaseandinformation,andUniversityCycleWorksbusiness nameandgoodwill.ThebusinesswillcontinuetobeasubchapterScorporation. ExchangeofownershipwilloccuronJuly1st. Toestablishanaccurateaccountingofexistinginventoryandoutstandingdebts,the prioryearsclosinginventoryandyearendfinancialstatementasreviewedbythe businessCPAwereusedasbenchmarks.Thesales,ordersplaced,deliveriesreceived, andaccountspayablepaymentsmadehavebeentrackedeachmonth,andatrial balanceofthesewillberunJune15toestablishthefinalpurchasepriceforinventoryon hand,andtheamountofAccountsPayableassumed.Thefigurespresentedhereare conservative,realisticestimatesusedforplanningpurposes.

Management Team
Thecurrentassistantmanager,HubertWheeler,isbuyingUniversityCycleWorks,and willmanagethebusiness.HehasaB.S.degreeinEconomicsandanM.A.in ComparativeLiterature.Hispassionhoweverhasalwaysbeencycling.Heoriginally workedathislocalbikeshopwhenhewasincollege.Afterseveralyearstryingtofind suitableworkinhisdegreefield,hegaveupchasingthechimeraofthesefieldsand decidedtoworkwithsomethingsubstantial,andreturnedtohisyouthfulenjoymentof bicycles. Heattendedtwoofthemajorbicyclemechanictrainingprograms,atNewEngland BicycleAcademyandtheUnitedBicycleInstitute.Thesecoursescoveredmechanical serviceandmaintenance,framebuildingandrepair,wheelbuilding,andshop

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University Cycle Works

organization,sales,andmanagement.Hehas12yearsofprogressivelyresponsible experienceinbicycleshopswiththelastfiveatUniversityCycleWorks. Oneoftheotherfulltimeemployees,ValeriePedehasexpressedinterestinlearning moreaboutthebikeindustryandshewillbepromotedtobethenewassistant manager.Valhasbeenwithusforthreeyears.ShegraduatedfromStateUniversityat MetroburgwithtandemB.S.degreesinExercisePhysiologyandRecreation Management.Shelovestocycle,andhaskepthercontactsattheuniversityactive.Her knowledgeandexpertisedrawsmanywomenbicycliststoourstorewheretheyknow theywillgetthecareandattentionwhichisusuallymissingfromtraditionallymale staffedshops. Thecurrentowner,HanDelbarwillbeavailableasaresource. Additionalresourcesare: OrderOutofChaos,ourfullcyclebookkeepingservice. ContinentalShelfBank. NewtRia,apartneratWeasel,Stoat,Muskratwhoadvisedonthesale/purchase arrangements.

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University Cycle Works

Products and Services


Products and Services
RetailSales 1. Bicycles.Wesellnewbicycles,predominantlyinthemountainbikestyle,retro cruiserisaclosesecond,andsport/touring/racingroadbikesadistantthird.We alsosellsomeusedbikeswhichwetakeinontradeasaservicetoourcustomers whoarebuyingnewbikes. 2. Accessories.Weofferawidevarietyofaccessories.Locks,computer speedometers,fenders,cargoracks,comfortableseats,headlights,helmets,water bottles,panniers/backpacks/messengerbags,childseatsandtrailers,bike storageracks,andautoroofracksystemsallfallinthiscategory.Itisnotpossible tocarryeverypossibleaccessory,sowetrytocarefullychosethosewhichwillbe mostusefulordesiredbyourtargetmarkets.Whenwereceivespecialrequests foranewitem,welloftenorderseveraltotestthelocaldemand,andif adequate,willaddittoourregularstock. 3. Clothing.Clothingappealstoallcyclists,whetheritisalogoemblazonedTshirt orapieceofwaterproofrainwear.AtUniversityCycleWorks,werotateour clothingbasedontheseason.Justbeforetheautumnrainswestockjacketsand GoreTex.Comewinterweofferhelmetcoversandliners,insulatedjerseysand pants,gloves,andshoecovers.Andwhenspringarrivesandthefirstcrocus appearsthroughthemeltingsnow,westartdisplayingsummerjerseys,and racingshorts. 4. Parts.Partsgenerallyreferstopiecesormaterialsnecessarytothebasic functioningofthebicycle.Generally,partsareinstalledduringservice[see below]andareanadditionalchargebeyondtheservicefees.Some,like cranksets,pedals,tires,derailleursorbrakes,arebothintegralpartsandupgrade accessories.Others,suchasheadsets,bottombrackets,spokes,chains,cables,and cablehousingsarestrictlymaintenance,thoughsomewillbesoldtocyclistswho prefertoworkontheirbikesthemselves.

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University Cycle Works

Service UniversityCycleWorksisafullservicespecializedbicycleshop.Ourserviceoffering includes,butisnotlimitedto: Free30day/100miletuneupwitheverynewbikesold. Quickrepairsforflattires,brokenchains,brakecables,etc. Scheduledtuneups,replacementofallbearingsurfaces,repackingoflubricants, andadjustmentsofderailleursandbrakesystems. Installationofallaccessories. Authorizedwarrantyrepairsonthebikes. Customwheelbuilding. FramesetrepairsbyoutsourcingtoViaPorcocustomframebuilders.

Competitors
Settingasidethediscountdepartmentstores,UniversityCycleWorkshasthefollowing directcompetitors. Onelocalmultisportstoreatthelocalmegamall OnestatewidechainofbicycleshopswhichstartedoutasSchwinnonlyshops, buthashadtotakeonotherbrandsandproducts. Oneusedbikestorethathasmadeafinebusinessreputationforitself,dealing strictlyinusedbikes. Threelocal,includingtheoldestshopintown. Onelocalmultilocationchain,thathasspecializedinopeningshopsinsmall localmallsinareasofnewhousingdevelopment. Severalgaragemechanicsofferingserviceonly. Noneofthesecompetitorsiswithintwomilesoftheuniversity,andso,forthepresent, wehavefirstaccesstoourchosenmarketsegments.Oneofthelocalshopshaschosen

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University Cycle Works

totargettheburgeoningyoungroadracersegment,anotherisfocusingonrecumbents andfoldingtravelcycles. ThetwostrongestcompetitorsaretheOldestShopinTownwhichcarriesthecacheof beingthemoststable,andmostwellknownaMetroburginstitution.TheMountain BikeSpecialisttargetsthesameathletic,young,performanceandimageconsciousrider thatwetargetintheuniversitystudentpopulation.Thesecyclistsareparticularabout theirbikeandwillgowherethenamebrandtheywantissold,orwilltryeverybike andthenbuytheonethatfitsbest,regardlessofstoreloyalty.

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University Cycle Works

Target Market
Market Overview
ThepredominantmarketsegmentforUniversityCycleWorksistheuniversitystudent population.Wealsocatertotheuniversitystaff,localbusinessemployees,and,along witheveryotherbicycleshopintown,thegreaterMetroburgpopulation. Inpartthelocalmarketisdrivenbythelackofparking.Bicycletransportationismore economical,aswellastimeandspaceefficientintheuniversityneighborhood.Partof themarketispriceconstrainedandanotherpartishookedonthelatestfad,beitframe style,numberofgears,orportrayedimage.Aslongasnewstudentsarriveeachyear, ourmarketsegmentgrowthisassured.

Market Needs
Ourmarketnichehasseveralneedswhichwestrivetomeet: Qualitybikesatseveralpricepoints. Variousstylesandsizesofbikes,leaningheavilytowardthestylesmostpopular withthestudentpopulation. Rangeofaccessoriesmostpracticalinthelocalsetting,suchaslocks,fenders, lights,tires,seats,rainwear,etc. Plentyofreplacementcomponentsandserviceparts. Friendlypersonalrelationshipsbetweencyclistsandshopstaff. Promptandconvenientservicefromonthespotflattirefix,todropinrepairs,to scheduledmajormaintenance,wheretheridercandroptheirbikeoff,headto classorwork,andbeassuredthattheirbikewillbereadyfortheridehome.

Key Customers
Theuniversitystudentsareourmaintargetmarket.
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University Cycle Works

1. Theyaremostlyundergraduates,sothereisa25%annualturnover. 2. Thelackofparkingintheuniversityareaandthegeneraleaseofbikemobility throughoutMetroburgmotivatesthemtousebicyclesasinexpensivetransport. Athleticpursuitsdrawthem,andthenearbyareasforuseofmountainandtrail bikesprovidesagreatplacetoride. 3. ThereisanewenthusiasmforretroCruiserbikes,andhighertechcruiserstyle bikeswithmultiplegears,goodbrakes,etc.amongthecollegeagepopulation. 4. Also,mainmarketforracks,locks,throughout,pannier/bags,fenders,rainwear, etc. 5. Theywantconvenienceforsalesandservice. Universityemployeesareanotherprimemarketsegment. 1. 2. 3. 4. Smallgrowthandturnover,butonthewhole,thegroupisprettystable. Arewillingtocommutebybicycletowork. Theywantastable,comfortablebikeandafullrangeofaccessories. Whentheirbikesneedserviceandmaintenance,localdropoff/pickup convenienceisimportant. 5. Theyhavefamilieswhoridebicyclesalso,andwillpatronizeashopthatgives personalservice. GreaterMetroburgpopulation. Thissegmenthasachoiceofgoingtoanybikeshopinthearea,andwillprobably chooseashoplocatedclosertotheirhome.Theyarenotthemaintargetmarket segmentofUniversityCycleWorks,andwemarkettothemcasually,onlyasa collateraleffecttoouruniversityorientedefforts.

Market Trends
Trendsinthebicycleindustryusuallylastforatime.Someofthemhavebeen: 1960sBigrushon10speeds. 1970sTouringbikesbecamepopular. 1980sand1990sHugegrowthofmountainbikes

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University Cycle Works

1990sTherumoredbutexaggerateddeathofroadbikesandtheunfulfilled prophesyofaboominthetandemmarket. 2000sPopularityofretrocruisers.

Market Growth
ThebulkofUniversityCycleWorksmarketgrowthistheregularmatriculationof studentsfromtheStateUniversityinMetroburg.Whiletheoverallmarketnumbers changeinsmallincrements,usuallylessthan10%,themarkethasaturnoverof2226% yearly.Inalongertimeframethenumberofstudentsandthenumberofuniversity employeesgrowsandshrinkswitheconomicchanges,andwithpopulation demographics. Forthenextthreeyearsweforeseeasteadygrowthintheoveralluniversitypopulation aswellascontinuedgrowthofMetroburgasadesirableplacetolive.

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University Cycle Works

Strategy and Implementation


Marketing Plan
Overview
Ourmarketingstrategyseekstooptimizeouradvantageofprimelocation.Wewantthe universitypopulationtoseeusastheirbikeshop,evenournamesaysso,University CycleWorks.Wewantthemtoseeusaspartoftheirdailyexperience,andashopthey candependonforquickrepairandmaintenanceservice.

Positioning
WeareUniversityCycleWorks,andwearepassionateaboutbicycles.

Pricing
Retail Pricingofbicyclesisverytightwithamarkupofbetween30%and40%depending uponthebrandandmodel.Manypeoplebelievethatbicyclesarepricedlike automobilesandareopenfornegotiation,andmakealmostinsultingoffers.Theshops havelittleleewayhere. Partsandaccessoriesaregenerallykeystonepriced.Somesmallitemscostmorein handlingandsalesthantheydotobuyfromsuppliers.Thesecanbedoubleandtriple keystoned,becausecustomerswontbuythemiftheydonthaveaminimumperceived value.Ontheplusside,thesearegreatthrowinitemsusedtoclosethesaleofabike. Whennewtechnologyarrivesinbicycles,andifthesupplyislimited,almostanyprice canbedemanded.Thiswasthecaseinthemid1990swhenRockShoxintroduced suspensionforksformountainbikes.Thebikenobswouldpaywhateverwasaskedjust togetthoseforks.Ofcourse,inthistypeofsituationtheprice,bothwholesaleand retail,lowers.

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University Cycle Works

Otheraccessories,suchasstepinpedals,pannierracks,helmets,orheadlightsare sometimesheavilymarketedbythemanufacturers.Whilethisdrivesdemandand bringspeopleintotheshoptogettheseitems,thesuggestedmanufacturersretailprice maylimitmarkup. Themarkuponclothes,shoes,jackets,glovescanvaryfromkeystonetotriplekeystone, dependinguponproduct,manufacturer,countryoforigin,andcustomerperceptionof value.PearlIzumiandBurleyDesignrainwearcandemandpremiumpricesastopof thelinegarments,butmanybudgetconsciousstudentscanonlyafforda$35nylon windbreaker.Ithasbeenandalwayswillbeademandingjobforustoadequatelystock garmentsatthevariouspricepoints. Service WetrytomaintainabasicHourlyshoprateat$45/hour.Standardrepairsarethen pricedbaseduponanaveragetimeforcompletion.Somerepairs,suchasaflattire,are limitedbycustomerperceptionofdifficulty.Examples: FlatTire$7.50 InstallFenders$10.00 BrakeAdjustment$25.00 Tuneup$65.00 Overhaul$100.00 Allpartsusedinrepairsarepricedatkeystone,andaddedtothelaborservicecharge. Withseveralotherbicycleshopsinthecity,therearesomepriceconstraintsbasedon competition.Couponsandspecialscanbalancepriceceilingsbydrawingincustomers.

Promotion
Ourmarketingprogramsarelocallyfocused,wherewecaneffectourmaintarget market.

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University Cycle Works

Backtoschoolspecials,atthebeginningofeachterm,includingperhapsafree Kryptonitelockwithanewbikepurchase.Wewilltrytohaveaspecialpurchaseofan economyvaluebikeforeachterm. Springspecial.Thiscoincideswiththebeginningofspringterm,butwewilldirect someofouradvertisingatthewiderpopulationaspeoplehanguptheirskisandtune uptheirbikes. Coupons.Onceeveryothermonthwewillrunacouponforaservicespecialinthe universitynewspaper,theDailyHyperbole.Wealsorunthiscouponasabanneradin theDailyHyperboleOnline. Website.Ourcontentsitewillalsoserveasamarketingmedium.Weoffer downloadablemapsofthecitybikeroutes,mapsofridesoutsidethecityarea,give informationaboutthestore,andannouncesales.Webelievethatcyclistswillregularly accessoursiteforthevaluableinformationwewillprovide,andthiswillreinforcetheir ofawarenessofUniversityCycleWorks,andwewillbecometheirbikeshopofchoice. Printadvertising.Inadditiontoourcoupons,wewillkeepasmall3columninchad appearingonarecurringscheduleintheDailyHyperbole.Toboostcitywideawareness ofoursalesspecialswewillalsorunslightlylargeradsintheMetroburgBombast Obfuscatorduringtheweekendspriortothesale.

Competitive Edge
TheforemostcompetitiveadvantageofUniversityCycleWorksisouruniversity location.Theuniversityisover100yearsoldandasithasgrown,Metroburghasgrown aroundit.Parkingisalmostnonexistent,withallcampusparkingpermitormeter controlled,andlocalstreetsfilledtocapacitywiththevehiclesofresidents.Bicyclesare anobviousandpopulartransportationsolution. Ourlocation,inthefirstblockoffcampusinacommercialareafeaturingtheuniversity bookstore,aprivatebookstore,bank,cafes,coffeeshopsandpopularwateringholesis ideal.Wegetconstant,dailyvisualexposure.Studentsandstaffthrongthesidewalk outsideourdoor,andwereapthebenefits.Ournearestcompetitorisalmostamile

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University Cycle Works

away.Forthestudentcustomer,onfoot,inahurry,UniversityCycleWorksisthe immediatesolutiontotheirneeds. Afterthatfirstparkingticket,wearethefirstbikeshopthenewpedestriansees.Weare convenientlylocatedwhenacyclistgetsaflattireonthewaytoclass.Thefirsttimea ridergetstoclasswithawetbacktheycomeinatlunchforasetoffendersandarain jacket. Thenegotiationsofthepasttwoyearsalsobringstheadvantageofcontinuedfinancial agreementswithmajorsuppliers.Thisisanadvantageoverastartupbicycleshop,but, ismorealevelingofthebikepathwhencomparedtootherestablishedshopin Metroburg.TraditionallyastartupstorewillbeplacedonaCashOnDelivery(COD) statusbybicyclemanufacturersandparts/accessoriessuppliers.TheCODstatusstays ineffectuntilthenewshopdemonstratesitsabilitytomanageitsordersandcashflow. Thisalsomeansthenewshopmusthavemorefundingtobeabletowritechecksona momentsnotice,forlargeamounts. UniversityCycleWorkswillbecontinuinganestablishedsystemofdatingprograms, ordering,delivery,andinvoicing/accountspayable,stabilizingourfundingneedsand monthlycashflow.

Strategic Alliances
Bicyclemanufacturerscontinuationofdatingprogramsandfinancial agreements. Accessorysupplierscontinuationoffinancialagreements. MetroburgParksDept.wesponsorprintedmapofcitybikepathstopublishon ourwebsite. UniversitySecurityOfficemaintenance,supplyservicecontractforcycle security. HooDaThunkItwebsitedesignandmaintenance,searchengineplacement.

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University Cycle Works

Financial Plan
Sales Forecast
Sales Forecast Table
FY2013 Sales
New Bicycles Accessories and Parts Clothing Repair and Service University Patrol Service Contract $116,000 $150,000 $68,000 $166,000 $1,200 $133,400 $172,500 $78,200 $190,900 $1,380 $153,410 $198,375 $89,930 $219,535 $1,587

FY2014

FY2015

Total Sales Direct Cost


New Bicycles Accessories and Parts Clothing Repair and Service University Patrol Service Contract

$501,200

$576,380

$662,837

$78,880 $75,000 $23,800 $0 $0

$90,712 $86,250 $27,370 $0 $0

$104,319 $99,187 $31,475 $0 $0

Total Direct Cost Gross Margin


Gross Margin %

$177,680 $323,520
65%

$204,332 $372,048
65%

$234,981 $427,856
65%

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University Cycle Works

Sales by Month

About the Sales Forecast


Salesvaryseasontoseasonandwiththeacademicschoolyear.Surprisingly,summeris theslowestseasonbecausetherearefewerstudentsintown.Businesspicksupin Augustwiththereturnofthestudentsandstaff,andflourishesinSeptember. Accessoriesandrainwearsalesincreaseintheautumnandearlywinter.Repairsand maintenancearesteady.Holidaysalesarebrisk,thoughgenerallyleaningagainto accessories,parts,rainwear,gloves,helmets,headlights,etc.Wintersalesaremoderate, andthenpickupinspringtimeaspeopleputawaytheirskiesandlookforwardtolocal outdooractivities,longerdaylighthours,anddrierweather. Wehavethreelargesalespromotionseachyear. 1. BacktoschoolinAugust/September.Thisisourbiggestsaleoftheyear.New bicycles,locks,helmets,racks,fenders,backpacks.Wealwayssearchforaspecial purchaseofgoodquality,butvaluepricedbikesforthissalesuchasyearend models,slowsellers,newlinelookstobreakintothemarket.Thesebikeswill almostalwayssellouttostudentsseekinggreatvalues.

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University Cycle Works

2. Yearendholidays.ThisalsooverlapsthebeginningofWinterterm.Theretail marketdemandssomeparticipationinthisannualbuyingfrenzy,yet,thissale produceslowerrevenuethanourothertwoevents.Wesellfewerbikes,and moreaccessoriesandclothing. 3. Spring.Thiscoincideswithboththereturnofniceweather,andbeginningof Springterm.Wefeaturenewbicycles,andrepair/maintenance/tuneupspecials. Itisimportanttoustohaveagoodselectiononhandatthistime.Whenpeople decidetheywantthatnewbike,theywantitnow.Ifwedonthavethebikethen, andmakethesaleimmediately,manyriderswilldecidethattheyreallycanget anotherseasonoutoftheiroldbike,andwillspendtheirdiscretionaryincomeon someotherpurchase. Additionally,wehavesomespecialbuysavailableforJunegraduation. Wegetsomesmallmonthlyrevenuefromthesesources: Saleofusedbicyclestakeninontrade. RepairclassestaughtattheUniversityOutdoorCenter,onceaterm. MonthlyservicecontractforrepairsandpartswiththeUniversitySecurity Office.

Personnel Plan
Personnel Table
FY2013
Hubert Wheeler Valerie Pede Dee Ray JeanBaptiste Kape Parttime Employees $34,800 $27,000 $23,400 $19,800 $18,900

FY2014
$36,540 $28,350 $24,570 $20,790 $25,200

FY2015
$60,000 $30,000 $25,799 $21,830 $25,200

Total

$123,900

$135,450

$162,829

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University Cycle Works

About the Personnel Plan


ThestaffwillconsistofHubertWheeler,thenewowner,ValeriePede,andtwoother fulltimeemployeesDeeRay,andJeanBaptisteKape. Tomeettheneedforadditionalhelpduringtheyear,UniversityCycleWorkshirestwo tofourparttimeemployeesfromtheuniversitypopulation.Welookforpeoplewho areenthusiasticaboutcycling,andwhohaveamechanicalaptitude.Someofthesefolks haveworkedforusthroughouttheirentirecollegesojourn.Theirhoursvarydepending onthestoresneedsandtheirclassschedules.

Budget
Budget Table
FY2013 Expenses
Salary Employee Related Expenses Marketing & Promotion Rent Utilities Leased Equipment Insurance Starting Expenses $123,900 $30,993 $24,866 $88,000 $3,600 $1,800 $4,200 $13,300 $135,450 $33,864 $27,420 $88,000 $3,600 $1,800 $4,500 $0 $162,829 $40,708 $30,521 $88,000 $3,600 $1,800 $4,725 $0

FY2014

FY2015

Total Expenses Major Purchases


Longterm asset

$290,659

$294,634

$332,183

$1,200

$0

$0

Total Major Purchases

$1,200

$0

$0

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University Cycle Works

Expenses by Month

About the Budget


Oursalarytotals,employeebenefitsandmonthlyexpenseprojectionsareincludedin theBudget.Arentdepositwasmadetothelandlordasasecurityduringthetransferof thebusinesstothenewowner,inordertokeepthecurrentleaseagreement.If,atthe endofthefirstyear,thebusinessisstillsolvent,thedepositwillbeappliedtothe twelfthmonthsrent.

Startup Costs
Ourestimatedstartingexpensestotal$13,300.Theyinclude,legalandaccountingcosts totransferownershipofthebusiness,stationery,etc.,promotionalmaterials,insurance, andthedownpaymenttowardthepurchaseofthebusiness.

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Cash Flow Assumptions


Cash Flow Assumptions
Cash Inflow
% of Sales on Credit 0%

Cash Outflow
% of Purchases on Credit Avg Payment Delay (Days) 100% 45

Inventory
Months to Keep on Hand Minimum Inventory Purchase 1 $1,000

About the Cash Flow Assumptions


Wehaveaccountspayablesetat45days.Wealsokeepapproximatelyonemonths worthofinventoryonhand,withaminimumpurchaseof$1,000,onaverage.Wehada startinginventorybalanceforthisplanat$17,000fromthepreviousowner,which carriedforwardwiththebusinesstransfer. Wedonotselloncredit.

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Loans and Investments


Loans and Investments Table
FY2013
Family investment (interest free) Financing at 0% interest Current Borrowing Financing at 10% interest Business purchase price Loan at 7% interest for 72 mos. $10,000 $2,000 $130,000

FY2014
$0 $0 $0

FY2015
$0 $0 $0

Total Amount Received

$142,000

$0

$0

Sources of Funds
Thecurrentowner,HanDelbar,hassoldthebusinesstoHubertWheelerfor $140,000.Thevalueoftheexistingcompany,itsreputation,assumptionofthebusiness name,existingclientbase,etc.isrecognizedaspartofthepurchase.Itappearsasa startupexpenseinthefollowingtableasDownPayment.Thebalanceappearsasa longtermliability. Wheelerisinvestingsomeofhisownmoney,partiallyahomeequityloan,inthe company.Anadditionalamountisbeinginvested,asshortterminterestfreeloans,by familymembers.Thisplancallsfortheseloanstoberepaidinthefirstyear.

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Use of Funds

Projected Profit and Loss Statement


Projected Profit and Loss Statement
FY2013 Income Direct Cost Gross Margin
Gross Margin %

FY2014 $576,380 $204,332 $372,048


65%

FY2015 $662,837 $234,981 $427,856


65%

$501,200 $177,680 $323,520


65%

Expenses
Salary Employee Related Expenses Marketing & Promotion Rent Utilities Leased Equipment Insurance Starting Expenses $123,900 $30,993 $24,866 $88,000 $3,600 $1,800 $4,200 $13,300 $135,450 $33,864 $27,420 $88,000 $3,600 $1,800 $4,500 $0 $162,829 $40,708 $30,521 $88,000 $3,600 $1,800 $4,725 $0

Total Expenses Operating Income


Interest Incurred Depreciation and Amortization Income Taxes

$290,659 $32,861
$7,966 $12,320 $3,144

$294,634 $77,414
$7,354 $12,540 $14,380

$332,183 $95,673
$5,942 $12,540 $19,298

Net Profit Net Profit/Sales

$9,431 2%

$43,140 7%

$57,893 9%

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Gross Margin by Year

Net Profit (or Loss) by Year

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About the Projected Profit and Loss Statement


Innegotiatingthesmoothtransitioninownership,thelandlordagreedtocontinuethe currentleaseunchanged.Assurety,onemonthsrentwasrequiredasadepositatthe timeofsale.Thisisshowninthestartingexpenses.Further,thelandlordagreedthatif, after11monthsoperationthenewcompanywassolventandcurrentinleasepayments, thatthedepositcouldbeappliedtothetwelfthmonthsrent. ThemidsummermonthsofJulyandAugustareslowmonthswhenalargepartofthe universitypopulationisgoneonsummerbreak.Themidwintermonthsare traditionallylossmonths.Theweatheristhemostinclementanddiscretionaryincome isatitslowestaftertheholidaybinges.However,wetrytokeepourentirestaffon boardtoworkonourowninventory,storerefurbishing,andstafftraining.

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Projected Balance Sheet


Projected Balance Sheet
As of Period's End
Cash Accounts Receivable Inventory

Starting Balances
$0 $0 $17,000

FY2013
$142,440 $0 $17,026

FY2014
$183,550 $0 $19,580

FY2015
$233,747 $0 $19,583

Total Current Assets


LongTerm Assets Accumulated Depreciation

$17,000
$61,500 $0

$159,466
$62,700 ($12,320)

$203,130
$62,700 ($24,860)

$253,330
$62,700 ($37,400)

Total LongTerm Assets Total Assets


Accounts Payable Sales Taxes Payable ShortTerm Debt

$61,500 $78,500
$27,800 $0 $0

$50,380 $209,846
$36,025 $0 $200

$37,840 $240,970
$43,467 $0 $0

$25,300 $278,630
$43,884 $0 $0

Total Current Liabilities


LongTerm Debt

$27,800
$0

$36,225
$113,490

$43,467
$94,232

$43,884
$73,582

Total Liabilities
PaidIn Capital Retained Earnings Earnings

$27,800
$25,000 $0 $0

$149,715
$25,000 $0 $9,431

$137,699
$25,000 $9,431 $43,140

$117,466
$25,000 $52,571 $57,893

Total Owner's Equity Total Liabilities & Equity

$25,000

$34,431

$77,571

$135,464

$52,800

$184,146

$215,270

$252,930

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About the Projected Balance Sheet


Ourgoalistorepaytheloansfromourfamilywithinthefirstyear,andweproject payingHanDelbarhisentirepurchasepricewithinfiveyears.Otherbalancesheet informationisshowninthetable.

Projected Cash Flow Statement


Projected Cash Flow Statement
FY2013 Operations
Net Profit Depreciation and Amortization Decrease in Accounts Receivable Decrease in Inventory Increase in Accounts Payable Increase in Sales Taxes Payable $9,431 $12,320 $0 ($26) $8,225 $0 $43,140 $12,540 $0 ($2,554) $7,442 $0 $57,893 $12,540 $0 ($3) $417 $0

FY2014

FY2015

Net Cash Flow from Operations Investing & Financing


Assets Purchased Investments Received Increase in ShortTerm Debt Increase in LongTerm Debt

$29,950

$60,568

$70,847

($1,200) $0 $200 $113,490

$0 $0 ($200) ($19,258)

$0 $0 $0 ($20,650)

Net Cash Flow from Investing & Financing


Cash at Beginning of Period Net Increase in Cash

$112,490
$0 $142,440

($19,458)
$142,440 $41,110

($20,650)
$183,550 $50,197

Cash at End of Period

$142,440

$183,550

$233,747

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Projected Cash Flow by Month

Projected Cash Flow by Year

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About the Projected Cash Flow Statement


Thecashflowreflectstheseasonalityofbicyclesalesandthevaryingpayment programs.Attimes,thebusinessisinventoryheavy,stockingupforthebeginningof schoolrush,orspecificsales.Atothertimes,thereisnegativecashflowaslongterm accountspayable,net90,net60paymentscoincidewithregularnet30invoices.

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Starting Balances
Sales
Sales Last Month Sales 2 Months Ago Sales 3 Months Ago Sales 4 Months Ago Sales 5 Months Ago Sales 6 Months Ago $0 $0 $0 $0 $0 $0

Expenses
Expenses Last Month Expenses 2 Months Ago Expenses 3 Months Ago Expenses 4 Months Ago Expenses 5 Months Ago Expenses 6 Months Ago $0 $0 $0 $0 $0 $0

Assets
Cash Accounts Receivable Inventory LongTerm Assets Accumulated Depreciation $0 $0 $17,000 $61,500 $0

Liabilities
Accounts Payable Sales Taxes Payable $27,800 $0

Capital
PaidIn Capital $25,000

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Retained Earnings

$0

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Appendix
Monthly Financial Details
Sales Forecast Table (With Monthly Detail)
FY2013 Sales
New Bicycles Accessories and Parts Clothing Repair and Service University Patrol Service Contract $9,500 $11,000 $3,500 $11,000 $14,000 $17,500 $3,500 $11,000 $14,000 $16,000 $4,500 $13,000 $9,500 $11,000 $6,500 $14,000 $6,500 $10,000 $10,500 $12,000 $10,000 $15,000 $7,500 $11,000 $7,500 $9,500 $4,500 $12,000 $6,500 $8,000 $3,500 $14,000 $8,000 $13,000 $4,500 $16,000 $9,500 $15,000 $6,500 $18,000 $11,000 $11,000 $7,500 $18,000 $10,000 $13,000 $5,500 $16,000

Jul '12

Aug '12

Sep '12

Oct '12

Nov '12

Dec '12

Jan '13

Feb '13

Mar '13

Apr '13

May '13

Jun '13

$100

$100

$100

$100

$100

$100

$100

$100

$100

$100

$100

$100

Total Sales Direct Cost


New Bicycles Accessories and Parts Clothing Repair and Service University Patrol Service Contract

$35,100

$46,100

$47,600

$41,100

$39,100

$43,600

$33,600

$32,100

$41,600

$49,100

$47,600

$44,600

$6,460 $5,500 $1,225 $0

$9,520 $8,750 $1,225 $0

$9,520 $8,000 $1,575 $0

$6,460 $5,500 $2,275 $0

$4,420 $5,000 $3,675 $0

$6,800 $7,500 $2,625 $0

$5,100 $4,750 $1,575 $0

$4,420 $4,000 $1,225 $0

$5,440 $6,500 $1,575 $0

$6,460 $7,500 $2,275 $0

$7,480 $5,500 $2,625 $0

$6,800 $6,500 $1,925 $0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total Direct Cost

$13,185

$19,495

$19,095

$14,235

$13,095

$16,925

$11,425

$9,645

$13,515

$16,235

$15,605

$15,225

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Gross Margin
Gross Margin %

$21,915
62%

$26,605
58%

$28,505
60%

$26,865
65%

$26,005
67%

$26,675
61%

$22,175
66%

$22,455
70%

$28,085
68%

$32,865
67%

$31,995
67%

$29,375
66%

FY2013 Sales
New Bicycles Accessories and Parts Clothing Repair and Service University Patrol Service Contract $116,000 $150,000 $68,000 $166,000 $1,200

FY2014

FY2015

$133,400 $172,500 $78,200 $190,900 $1,380

$153,410 $198,375 $89,930 $219,535 $1,587

Total Sales Direct Cost


New Bicycles Accessories and Parts Clothing Repair and Service University Patrol Service Contract

$501,200

$576,380

$662,837

$78,880 $75,000 $23,800 $0 $0

$90,712 $86,250 $27,370 $0 $0

$104,319 $99,187 $31,475 $0 $0

Total Direct Cost Gross Margin


Gross Margin %

$177,680 $323,520
65%

$204,332 $372,048
65%

$234,981 $427,856
65%

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Personnel Table (With Monthly Detail)


FY2013
Hubert Wheeler Valerie Pede Dee Ray JeanBaptiste Kape Parttime Employees

Jul '12
$1,800 $2,250 $1,950 $1,650 $0

Aug '12
$3,000 $2,250 $1,950 $1,650 $700

Sep '12
$3,000 $2,250 $1,950 $1,650 $1,400

Oct '12
$3,000 $2,250 $1,950 $1,650 $2,100

Nov '12
$3,000 $2,250 $1,950 $1,650 $2,100

Dec '12
$3,000 $2,250 $1,950 $1,650 $2,100

Jan '13
$3,000 $2,250 $1,950 $1,650 $2,100

Feb '13
$3,000 $2,250 $1,950 $1,650 $2,100

Mar '13
$3,000 $2,250 $1,950 $1,650 $2,100

Apr '13
$3,000 $2,250 $1,950 $1,650 $2,100

May '13
$3,000 $2,250 $1,950 $1,650 $1,400

Jun '13
$3,000 $2,250 $1,950 $1,650 $700

Total

$7,650

$9,550

$10,250

$10,950

$10,950

$10,950

$10,950

$10,950

$10,950

$10,950

$10,250

$9,550

FY2013
Hubert Wheeler Valerie Pede Dee Ray JeanBaptiste Kape Parttime Employees $34,800 $27,000 $23,400 $19,800 $18,900

FY2014
$36,540 $28,350 $24,570 $20,790 $25,200

FY2015
$60,000 $30,000 $25,799 $21,830 $25,200

Total

$123,900

$135,450

$162,829

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Budget Table (With Monthly Detail)


FY2013 Expenses
Salary Employee Related Expenses Marketing & Promotion Rent Utilities Leased Equipment Insurance Starting Expenses $7,650 $9,550 $10,250 $10,950 $10,950 $10,950 $10,950 $10,950 $10,950 $10,950 $10,250 $9,550

Jul '12

Aug '12

Sep '12

Oct '12

Nov '12

Dec '12

Jan '13

Feb '13

Mar '13

Apr '13

May '13

Jun '13

$1,914 $1,618 $8,000 $300 $150 $350 $13,300

$2,389 $2,073 $8,000 $300 $150 $350 $0

$2,564 $4,268 $8,000 $300 $150 $350 $0

$2,739 $1,798 $8,000 $300 $150 $350 $0

$2,739 $1,738 $8,000 $300 $150 $350 $0

$2,739 $1,998 $8,000 $300 $150 $350 $0

$2,739 $1,698 $8,000 $300 $150 $350 $0

$2,739 $1,528 $8,000 $300 $150 $350 $0

$2,739 $1,813 $8,000 $300 $150 $350 $0

$2,739 $2,313 $8,000 $300 $150 $350 $0

$2,564 $1,993 $8,000 $300 $150 $350 $0

$2,389 $2,028 $0 $300 $150 $350 $0

Total Expenses Major Purchases


Longterm asset

$33,282

$22,812

$25,882

$24,287

$24,227

$24,487

$24,187

$24,017

$24,302

$24,802

$23,607

$14,767

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$1,200

Total Major Purchases

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$1,200

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FY2013 Expenses
Salary Employee Related Expenses Marketing & Promotion Rent Utilities Leased Equipment Insurance Starting Expenses $123,900 $30,993 $24,866 $88,000 $3,600 $1,800 $4,200 $13,300

FY2014

FY2015

$135,450 $33,864 $27,420 $88,000 $3,600 $1,800 $4,500 $0

$162,829 $40,708 $30,521 $88,000 $3,600 $1,800 $4,725 $0

Total Expenses Major Purchases


Longterm asset

$290,659

$294,634

$332,183

$1,200

$0

$0

Total Major Purchases

$1,200

$0

$0

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Loans and Investments Table (With Monthly Detail)


FY2013
Family investment (interest free) Financing at 0% interest Current Borrowing Financing at 10% interest Business purchase price Loan at 7% interest for 72 mos.

Jul '12

Aug '12

Sep '12

Oct '12

Nov '12

Dec '12

Jan '13

Feb '13

Mar '13

Apr '13

May '13

Jun '13

$10,000

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$2,000

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$130,000

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total Amount Received

$142,000

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

FY2013
Family investment (interest free) Financing at 0% interest Current Borrowing Financing at 10% interest Business purchase price Loan at 7% interest for 72 mos. $10,000 $2,000 $130,000

FY2014
$0 $0 $0

FY2015
$0 $0 $0

Total Amount Received

$142,000

$0

$0

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Projected Profit and Loss Statement (With Monthly Detail)


FY2013 Income Direct Cost Gross Margin
Gross Margin %

Jul '12 $35,100 $13,185 $21,915


62%

Aug '12 $46,100 $19,495 $26,605


58%

Sep '12 $47,600 $19,095 $28,505


60%

Oct '12 $41,100 $14,235 $26,865


65%

Nov '12 $39,100 $13,095 $26,005


67%

Dec '12 $43,600 $16,925 $26,675


61%

Jan '13 $33,600 $11,425 $22,175


66%

Feb '13 $32,100 $9,645 $22,455


70%

Mar '13 $41,600 $13,515 $28,085


68%

Apr '13 $49,100 $16,235 $32,865


67%

May '13 $47,600 $15,605 $31,995


67%

Jun '13 $44,600 $15,225 $29,375


66%

Expenses
Salary Employee Related Expenses Marketing & Promotion Rent Utilities Leased Equipment Insurance Starting Expenses $7,650 $9,550 $10,250 $10,950 $10,950 $10,950 $10,950 $10,950 $10,950 $10,950 $10,250 $9,550

$1,914 $1,618 $8,000 $300 $150 $350 $13,300

$2,389 $2,073 $8,000 $300 $150 $350 $0

$2,564 $4,268 $8,000 $300 $150 $350 $0

$2,739 $1,798 $8,000 $300 $150 $350 $0

$2,739 $1,738 $8,000 $300 $150 $350 $0

$2,739 $1,998 $8,000 $300 $150 $350 $0

$2,739 $1,698 $8,000 $300 $150 $350 $0

$2,739 $1,528 $8,000 $300 $150 $350 $0

$2,739 $1,813 $8,000 $300 $150 $350 $0

$2,739 $2,313 $8,000 $300 $150 $350 $0

$2,564 $1,993 $8,000 $300 $150 $350 $0

$2,389 $2,028 $0 $300 $150 $350 $0

Total Expenses Operating Income


Interest Incurred Depreciation and Amortization Income Taxes

$33,282

$22,812

$25,882

$24,287

$24,227

$24,487

$24,187

$24,017

$24,302

$24,802

$23,607

$14,767

($11,367)
$0 $1,025 $0

$3,793
$773 $1,025 $0

$2,623
$764 $1,025 $0

$2,578
$754 $1,025 $0

$1,778
$745 $1,025 $0

$2,188
$734 $1,025 $0

($2,012)
$724 $1,025 $0

($1,562)
$715 $1,025 $0

$3,783
$705 $1,025 $0

$8,063
$694 $1,025 $0

$8,388
$684 $1,025 $0

$14,608
$674 $1,045 $3,144

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Net Profit Net Profit/Sales

($12,392) (35%)

$1,995 4%

$834 2%

$799 2%

$8 0%

$429 1%

($3,761) (11%)

($3,302) (10%)

$2,053 5%

$6,344 13%

$6,679 14%

$9,745 22%

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FY2013 Income Direct Cost Gross Margin


Gross Margin %

FY2014 $576,380 $204,332 $372,048


65%

FY2015 $662,837 $234,981 $427,856


65%

$501,200 $177,680 $323,520


65%

Expenses
Salary Employee Related Expenses Marketing & Promotion Rent Utilities Leased Equipment Insurance Starting Expenses $123,900 $30,993 $24,866 $88,000 $3,600 $1,800 $4,200 $13,300 $135,450 $33,864 $27,420 $88,000 $3,600 $1,800 $4,500 $0 $162,829 $40,708 $30,521 $88,000 $3,600 $1,800 $4,725 $0

Total Expenses Operating Income


Interest Incurred Depreciation and Amortization Income Taxes

$290,659 $32,861
$7,966 $12,320 $3,144

$294,634 $77,414
$7,354 $12,540 $14,380

$332,183 $95,673
$5,942 $12,540 $19,298

Net Profit Net Profit/Sales

$9,431 2%

$43,140 7%

$57,893 9%

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Projected Balance Sheet (With Monthly Detail)


As of Period's End
Cash Accounts Receivable Inventory

Starting Balances
$0 $0 $17,000

Jul '12
$151,706 $0 $19,495

Aug '12
$152,532 $0 $19,095

Sep '12
$153,407 $0 $14,235

Oct '12
$152,374 $0 $13,095

Nov '12
$145,149 $0 $16,925

Dec '12
$148,191 $0 $11,425

Jan '13
$144,414 $0 $9,645

Feb '13
$136,288 $0 $13,515

Mar '13
$135,178 $0 $16,235

Apr '13
$142,143 $0 $15,605

May '13
$145,971 $0 $15,225

Jun '13
$142,440 $0 $17,026

Total Current Assets


LongTerm Assets Accumulated Depreciation

$17,000

$171,201

$171,627

$167,642

$165,469

$162,074

$159,616

$154,059

$149,803

$151,413

$157,748

$161,196

$159,466

$61,500 $0

$61,500 ($1,025)

$61,500 ($2,050)

$61,500 ($3,075)

$61,500 ($4,100)

$61,500 ($5,125)

$61,500 ($6,150)

$61,500 ($7,175)

$61,500 ($8,200)

$61,500 ($9,225)

$61,500 ($10,250)

$61,500 ($11,275)

$62,700 ($12,320)

Total Long Term Assets Total Assets


Accounts Payable Sales Taxes Payable ShortTerm Debt

$61,500 $78,500

$60,475 $231,676

$59,450 $231,077

$58,425 $226,067

$57,400 $222,869

$56,375 $218,449

$55,350 $214,966

$54,325 $208,384

$53,300 $203,103

$52,275 $203,688

$51,250 $208,998

$50,225 $211,421

$50,380 $209,846

$27,800 $0 $0

$51,518 $0 $11,850

$50,532 $0 $11,700

$46,304 $0 $11,550

$44,932 $0 $10,400

$43,637 $0 $8,750

$43,867 $0 $6,100

$43,697 $0 $4,950

$43,377 $0 $4,800

$43,577 $0 $4,650

$44,220 $0 $4,500

$44,150 $0 $1,850

$36,025 $0 $200

Total Current Liabilities


LongTerm Debt

$27,800

$63,368

$62,232

$57,854

$55,332

$52,387

$49,967

$48,647

$48,177

$48,227

$48,720

$46,000

$36,225

$0

$130,000

$128,542

$127,076

$125,601

$124,118

$122,626

$121,125

$119,616

$118,098

$116,571

$115,035

$113,490

Total Liabilities
PaidIn Capital

$27,800
$25,000

$193,368
$25,000

$190,774
$25,000

$184,930
$25,000

$180,933
$25,000

$176,505
$25,000

$172,593
$25,000

$169,772
$25,000

$167,793
$25,000

$166,325
$25,000

$165,291
$25,000

$161,035
$25,000

$149,715
$25,000

40 CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains confidential, tradesecret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

University Cycle Works

Retained Earnings Earnings

$0 $0

$0 ($12,392)

$0 ($10,397)

$0 ($9,563)

$0 ($8,764)

$0 ($8,756)

$0 ($8,327)

$0 ($12,088)

$0 ($15,390)

$0 ($13,337)

$0 ($6,993)

$0 ($314)

$0 $9,431

Total Owner's Equity Total Liabilities & Equity

$25,000

$12,608

$14,603

$15,437

$16,236

$16,244

$16,673

$12,912

$9,610

$11,663

$18,007

$24,686

$34,431

$52,800

$205,976

$205,377

$200,367

$197,169

$192,749

$189,266

$182,684

$177,403

$177,988

$183,298

$185,721

$184,146

41 CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains confidential, tradesecret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

University Cycle Works

As of Period's End
Cash Accounts Receivable Inventory

Starting Balances
$0 $0 $17,000

FY2013
$142,440 $0 $17,026

FY2014
$183,550 $0 $19,580

FY2015
$233,747 $0 $19,583

Total Current Assets


LongTerm Assets Accumulated Depreciation

$17,000
$61,500 $0

$159,466
$62,700 ($12,320)

$203,130
$62,700 ($24,860)

$253,330
$62,700 ($37,400)

Total LongTerm Assets Total Assets


Accounts Payable Sales Taxes Payable ShortTerm Debt

$61,500 $78,500
$27,800 $0 $0

$50,380 $209,846
$36,025 $0 $200

$37,840 $240,970
$43,467 $0 $0

$25,300 $278,630
$43,884 $0 $0

Total Current Liabilities


LongTerm Debt

$27,800
$0

$36,225
$113,490

$43,467
$94,232

$43,884
$73,582

Total Liabilities
PaidIn Capital Retained Earnings Earnings

$27,800
$25,000 $0 $0

$149,715
$25,000 $0 $9,431

$137,699
$25,000 $9,431 $43,140

$117,466
$25,000 $52,571 $57,893

Total Owner's Equity Total Liabilities & Equity

$25,000 $52,800

$34,431 $184,146

$77,571 $215,270

$135,464 $252,930

42 CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains confidential, tradesecret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

University Cycle Works

Projected Cash Flow Statement (With Monthly Detail)


FY2013 Operations
Net Profit Depreciation and Amortization Decrease in Accounts Receivable Decrease in Inventory Increase in Accounts Payable Increase in Sales Taxes Payable ($12,392) $1,995 $834 $799 $8 $429 ($3,761) ($3,302) $2,053 $6,344 $6,679 $9,745

Jul '12

Aug '12

Sep '12

Oct '12

Nov '12

Dec '12

Jan '13

Feb '13

Mar '13

Apr '13

May '13

Jun '13

$1,025

$1,025

$1,025

$1,025

$1,025

$1,025

$1,025

$1,025

$1,025

$1,025

$1,025

$1,045

$0 ($2,495)

$0 $400

$0 $4,860

$0 $1,140

$0 ($3,830)

$0 $5,500

$0 $1,780

$0 ($3,870)

$0 ($2,720)

$0 $630

$0 $380

$0 ($1,801)

$23,718

($986)

($4,228)

($1,372)

($1,295)

$230

($170)

($320)

$200

$643

($70)

($8,125)

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Net Cash Flow from Operations Investing & Financing


Assets Purchased Investments Received Increase in ShortTerm Debt Increase in LongTerm Debt

$9,856

$2,434

$2,491

$1,592

($4,092)

$7,184

($1,126)

($6,467)

$558

$8,642

$8,014

$864

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

($1,200) $0

$11,850

($150)

($150)

($1,150)

($1,650)

($2,650)

($1,150)

($150)

($150)

($150)

($2,650)

($1,650)

$130,000

($1,458)

($1,466)

($1,475)

($1,483)

($1,492)

($1,501)

($1,509)

($1,518)

($1,527)

($1,536)

($1,545)

Net Cash Flow from Investing & Financing

$141,850

($1,608)

($1,616)

($2,625)

($3,133)

($4,142)

($2,651)

($1,659)

($1,668)

($1,677)

($4,186)

($4,395)

43 CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains confidential, tradesecret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

University Cycle Works

Cash at Beginning of Period Net Increase in Cash

$0 $151,706

$151,706 $826

$152,532 $875

$153,407 ($1,033)

$152,374 ($7,225)

$145,149 $3,042

$148,191 ($3,777)

$144,414 ($8,126)

$136,288 ($1,110)

$135,178 $6,965

$142,143 $3,828

$145,971 ($3,531)

Cash at End of Period

$151,706

$152,532

$153,407

$152,374

$145,149

$148,191

$144,414

$136,288

$135,178

$142,143

$145,971

$142,440

FY2013 Operations
Net Profit Depreciation and Amortization Decrease in Accounts Receivable Decrease in Inventory Increase in Accounts Payable Increase in Sales Taxes Payable $9,431 $12,320 $0 ($26) $8,225 $0

FY2014

FY2015

$43,140 $12,540 $0 ($2,554) $7,442 $0

$57,893 $12,540 $0 ($3) $417 $0

Net Cash Flow from Operations Investing & Financing


Assets Purchased Investments Received Increase in ShortTerm Debt Increase in LongTerm Debt

$29,950

$60,568

$70,847

($1,200) $0 $200 $113,490

$0 $0 ($200) ($19,258)

$0 $0 $0 ($20,650)

Net Cash Flow from Investing & Financing


Cash at Beginning of Period Net Increase in Cash

$112,490
$0 $142,440

($19,458)
$142,440 $41,110

($20,650)
$183,550 $50,197

Cash at End of Period

$142,440

$183,550

$233,747

44 CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains confidential, tradesecret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

University Cycle Works

45 CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains confidential, tradesecret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

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