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  • Consumer Buying Behaviour of Axe Deodorant: Marketing Environment and Analysis

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    Vamsi Krishna YN
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    This project is to study and analyze the buying behaviour of the consumer for AXE DEODORANT and the various factors which influence a person to purchase. Consumers are directly interviewed and the data is collected from them. A questionnaire which is close ended is given to know about the buying behavior of the particular individual and feedback or suggestions will be taken if there are any. Data will be collected and analysed using regression and correlation technique, from a sample size of 100 consumers.

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    Axe

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    This project is to study and analyze the buying behaviour of the consumer for AXE DEODORANT and the various factors which influence a person to purchase. Consumers are directly interviewed and the data is collected from them. A questionnaire which is close ended is given to know about the buying behavior of the particular individual and feedback or suggestions will be taken if there are any. Data will be collected and analysed using regression and correlation technique, from a sample size of 100 consumers.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    40 views2 pages

    Consumer Buying Behaviour of Axe Deodorant: Marketing Environment and Analysis

    Uploaded by

    Vamsi Krishna YN
    This project is to study and analyze the buying behaviour of the consumer for AXE DEODORANT and the various factors which influence a person to purchase. Consumers are directly interviewed and the data is collected from them. A questionnaire which is close ended is given to know about the buying behavior of the particular individual and feedback or suggestions will be taken if there are any. Data will be collected and analysed using regression and correlation technique, from a sample size of 100 consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    CONSUMER BUYING BEHAVIOUR OF AXE DEODORANT

    MARKETING ENVIRONMENT AND ANALYSIS

    SUBMITTED TO

    Dr. RITANJALI MAJHI, Associate Professor.

    SUBMITTED BY

    V ARVIND KUMAR (118926) Y N VAMSI KRISHNA (118927) N JYOTI (109511)

    ABSTRACT

    The aim of this project is to study and analyze the buying behaviour of the consumer for AXE DEODORANT and the various factors which influence a person to purchase. As a part of primary data collection consumers are directly interviewed and the data is collected from them. A questionnaire which is close ended, is given to know about the buying behavior of the particular individual and feedback or suggestions will be taken if there are any. Data will be collected and analysed using regression and correlation technique, from a sample size of 100 consumers. Buying behaviour pattern is observed for the consumers whose age lies in the range of 18-30 years. .

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