LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question Use of data analysis programme is the analysis strategy .

Correct Answer True Multiple Choice Single Answer Question District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :Correct Answer Government Publications Select The Blank Question Taking the responses on which political party will win the upcoming election is known as ________. Correct Answer Opinion Poll True/False Question When target respondents are intercepted and shopping areas, it is called Mall Intercept. Correct Answer True Multiple Choice Multiple Answer Question Spontaneous response from respondent is possible in :Correct Answer Free response questions , Probing questions , Unstructured questions Multiple Choice Single Answer Question In Report writing, letter of transmission indicates :Correct Answer To whom the report is submitted, reason for research and official authorization Multiple Choice Single Answer Question Scale Intervals can be used for Correct Answer Age

Multiple Choice Single Answer Question The test which consists of a series of pictures about which the subject is asked to tell a story is called :Correct Answer Thematic Apperception Test True/False Question Descriptive research is a type of conclusive research. Correct Answer True True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Multiple Choice Multiple Answer Question Transcribing data is involved :Correct Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers Select The Blank Question In conjoint analysis it may be difficult to ascribe or describe ________ for certain products. Correct Answer Attributes Multiple Choice Single Answer Question Which is the institution specialising in Pharma Research? Correct Answer Central Drug Research Institute, Lucknow Select The Blank Question ________represents a close ended question. Correct Answer Scales

Select The Blank Question Interpretation of results is highly subjective in ________. Correct Answer Projective techniques Multiple Choice Multiple Answer Question Stimulated Test Marketing can be used in :Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions True/False Question Technical jargon should be used when unavoidable. Correct Answer True Multiple Choice Multiple Answer Question Which publications can be used for research on automobile industry? Correct Answer Auto spark , Automobile Reporter , Auto Age Multiple Choice Multiple Answer Question Cluster analysis is used in :Correct Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies True/False Question Range is the simplest measure of calculation of mean. Correct Answer False Match The Following Question Correct Answer

Automotive Research Association Of India Pune Bharat Leather Corpn. Ltd. Agra Cashew Corporation Of India Ltd. Cochin Cement Corporation Of India Ltd. New Delhi Multiple Choice Single Answer Question Descriptors describing the selection criteria of the individuals needed for the study are known as: Correct Answer Respondent Descriptors Your Answer Respondent Descriptors True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Ethical issues to be observed while writing a report are :Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data Your Answer No deliberate misinterpretations , Complete confidentiality and secrecy of data Select The Blank Question In two mode, two way data of MDS, the products can be compared on the basis of ________ . Correct Answer Objective and perceived attributes Your Answer Objective and perceived attributes Multiple Choice Single Answer Question Utilities of conjoint analysis are arrived through :Correct Answer Iterative technique Your Answer Iterative technique

Multiple Choice Multiple Answer Question Semantic Differential Scale can be used for :Correct Answer Rating the Program Jassi Jaisi Koi Nahin , Rating the service at Hotel Taj , Rating the success of a new software Your Answer Rating the Program Jassi Jaisi Koi Nahin , Rating the service at Hotel Taj , Rating the success of a new software Match The Following Question Correct Answer Your Answer Getting the feel of possibility of a candidate winning in an election Telephonic Observation Exploring the conversion rate at a retail outlet Observation Telephonic Getting the feedback of demonstration of a food processor Experimental Direct interviews Getting the responses from experts regarding a new chemical Postal Survey Questionnaire method Multiple Choice Single Answer Question Validation is fundamental step in research because :Correct Answer It ensures that data has accurately measured Your Answer It ensures that data has accurately measured Multiple Choice Multiple Answer Question Ethics in Marketing Research underline the three basic responsibilities that includes :Correct Answer Responsibility towards the respondent , Responsibility towards the researcher , Responsibility towards the client Your Answer Responsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client Multiple Choice Multiple Answer Question Which of the following are the research obligations to the client? Correct Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding clients application

Your Answer Honest and clear reporting , Briefing regarding study limitation Select The Blank Question In absence of proper________ the market research becomes a data collection exercise. Correct Answer Problem Definition Your Answer Problem Definition Multiple Choice Multiple Answer Question The objective of Questionnaire design is to seek consistency with :Correct Answer Method of data collection , Research objective , Respondents willingness to answer questions on the subject Your Answer Research objective , Respondents willingness to answer questions on the subject True/False Question The popularity of Likert scale is due to its ease of construction and administration. Correct Answer True Your Answer True True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal Your Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Single Answer Question What is the source of information to know the technical details of norms for using construction chemicals? Correct Answer Indian Concrete Journal Your Answer Chemical Manufacturers Directory

Select The Blank Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution. Correct Answer Relative peakedness Your Answer Relative peakedness Multiple Choice Single Answer Question Ultra violet ink is used to disguise customer coding. This activity is :Correct Answer A disapproved method Your Answer To protect the identity of the respondent Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In MDS the impact of pricing can be studied for the comparison of ________. Correct Answer Spatial maps Your Answer Spatial maps Multiple Choice Single Answer Question Report presentation methodology deals with :Correct Answer Research design, technique employees and justification Your Answer Research design, technique employees and justification Multiple Choice Multiple Answer Question Online survey methods include :-

Correct Answer Email survey , HTML survey , Downloadable interactive surveys Your Answer Email survey , Downloadable interactive surveys True/False Question The person conducting pharma research should be well qualified so that not to waste Doctors time. Correct Answer True Your Answer True Select The Blank Question Data cleaning is done through extensive checks for________. Correct Answer Consistency and treatment of missing responses Your Answer Consistency and treatment of missing responses LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Ethical issues to be observed while writing a report are :Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data Your Answer Complete confidentiality and secrecy of data , No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda Multiple Choice Multiple Answer Question What are the advantages of Secondary Data? Correct Answer Easy Accessibility , Economy , A basis for further research Your Answer Easy Accessibility , Economy , A basis for further research Multiple Choice Single Answer Question Checklists are useful for :Correct Answer Factual data Your Answer Factual data Multiple Choice Single Answer Question

Evaluating the question content is the :Correct Answer 4th step Your Answer 3rd step Multiple Choice Multiple Answer Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference Your Answer Attribute data , Non attribute data , Similarity and preference Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Select The Blank Question ________are used for National Panel Studies. Correct Answer Quota controls Your Answer Quota controls Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Multiple Choice Single Answer Question The long form of IMRB is :Correct Answer Indian Market Research Bureau Your Answer Indian Market Research Bureau True/False Question Determining the Questionnaire structure is the first step of process of Questionnaire design. Correct Answer False

Your Answer False True/False Question Brand image building is not important in case of industrial product for quality. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Economic indicators in survey method of sales forecasting are :Correct Answer Leading , Co-incident , Lagging Your Answer Leading , Co-incident , Lagging Multiple Choice Single Answer Question A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :Correct Answer Factor analysis Your Answer Factor analysis True/False Question Rural SEC Grid is based on Education and Monthly Household Income Correct Answer False Your Answer False Select The Blank Question Factor analysis is based on linear relationship through which ________ is derived. Correct Answer Factor loading Your Answer Factor loading Multiple Choice Single Answer Question District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :Correct Answer Government Publications

Your Answer Government Publications Select The Blank Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data Your Answer Disclosure of relevant proprietary data Multiple Choice Single Answer Question In Delphi method experts or knowledgeable people are invited to give their forecast :Correct Answer Without giving reasons Your Answer Without giving reasons Select The Blank Question Data interpretation requires ________ and logical skills. Correct Answer Qualitative Your Answer Quantitative Select The Blank Question Interpretation of results is highly subjective in ________. Correct Answer Projective techniques Your Answer Projective techniques Multiple Choice Single Answer Question Short range forecast is done for the duration of :Correct Answer Upto 1 year Your Answer Upto 1 year Select The Blank Question In MDS the impact of pricing can be studied for the comparison of ________. Correct Answer Spatial maps Your Answer Spatial maps

Multiple Choice Multiple Answer Question Cluster analysis is used in :Correct Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies Your Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies Select The Blank Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Your Answer Roseinweig test Multiple Choice Multiple Answer Question Pretesting of Questionnaire includes testing of :Correct Answer Question content , Time taken to answer questions , Categorisation Your Answer Question content , Time taken to answer questions , Categorisation Multiple Choice Multiple Answer Question The respondents in the research of Pharma companies are :Correct Answer Doctors , Patients , Pharmacists Your Answer Doctors , Patients , Pharmacists Multiple Choice Single Answer Question Top of mind recall is observed in :Correct Answer Attitude Research Your Answer Attitude Research True/False Question In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion. Correct Answer False Your Answer False Select The Blank Question

________ is the final step of data acquisition plan. Correct Answer Data Collection Your Answer Data Collection Match The Following Question Correct Answer Your Answer Post launch research Usage and attitude Usage and attitude Target respondents Doctors Dealers Sampling procedure Area sampling Area sampling Pre launch research Clinical trials and formulations Clinical trials and formulations True/False Question Sample size tends to be inversely proportional to cost of sampling. Correct Answer True Your Answer True Select The Blank Question ________ can be used for the diagrammatic rating scale. Correct Answer Pictures Your Answer Pictures True/False Question The technique in which respondents are provided with incomplete sentences which they can complete as they choose to do so, is known as Construction technique. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question While formulating the research purpose the following points should be taken into consideration :-

Correct Answer What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research? Your Answer What is the cost of the research? , What are the problems or opportunities? , Who are the users of the research? True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Single Answer Question A list of population members used to obtain a sample is known as the:Correct Answer Sampling frame Your Answer Sampling frame True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False Multiple Choice Single Answer Question Sales forecast helps to decide the :Correct Answer Purchase of inventory Your Answer Market potential Multiple Choice Multiple Answer Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Your Answer Accurately , Timely , Economically True/False Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables. Correct Answer True

Your Answer True Multiple Choice Single Answer Question The conjoint analysis helps to enable companys to :Correct Answer Conduct brand swot analysis Your Answer Conduct brand swot analysis True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Select The Blank Question In industrial product research, newer raw materials are studied for ________ and functional advantages. Correct Answer Pricing Your Answer Pricing Multiple Choice Single Answer Question What is Executive Report? Correct Answer Report for decision makers Your Answer Report for decision makers Match The Following Question Correct Answer Your Answer Automotive Research Association Of India Pune Pune Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin Cement Corporation Of India Ltd. New Delhi New Delhi

Multiple Choice Multiple Answer Question Issues which a Doctors seeks regarding a product are :Correct Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body Your Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body Select The Blank Question Market Research is a ________ industry in India. Correct Answer Growing Your Answer Growing LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question Position Bias is a possibility in ________Questions. Correct Answer Multiple choice Your Answer Checklist Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Response Select The Blank Question Respondents imagination is tested in ________. Correct Answer Rorschach Test Your Answer Rorschach Test Multiple Choice Single Answer Question In the Internet era, qualitative research is possible through :Correct Answer Chat sessions Your Answer Chat sessions

Multiple Choice Multiple Answer Question The responses for the education of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Not disclosed , Illiterate , Literate without formal schooling Multiple Choice Multiple Answer Question Constant Sum Scale can be used for :Correct Answer How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday Your Answer How different households would spend their monthly income , How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment Multiple Choice Single Answer Question Which scale can be best used for rural surveys? Correct Answer Diagrammatic Rating Scale Your Answer Diagrammatic Rating Scale Multiple Choice Single Answer Question In cluster technique when the difference in rating of each attribute is added, this method is called as :Correct Answer Single linkage Your Answer Average linkage Multiple Choice Multiple Answer Question Barometric methods of sales forecasting are :Correct Answer Historical analogy , Product like cycle concept , Survey methods Your Answer Historical analogy , Product like cycle concept , Survey methods Multiple Choice Single Answer Question In data analysis, cross tabulation shows the relationship between :Correct Answer Two or more variables Your Answer Two or more variables

Multiple Choice Multiple Answer Question In simple regression Yc = a +byz where :Correct Answer Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure Your Answer a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure True/False Question In conjoint analysis ranking involves complex trade offs. Correct Answer True Your Answer True Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Opinion Select The Blank Question The ________ has set up districts and boundaries based on homogeneity of socio-cultural parameters. Correct Answer State Re-organization Commission True/False Question Most of the organizations hire outside agencies to carry out extensive research. Correct Answer True Your Answer True Select The Blank Question Bibliography contains ________. Correct Answer Information of references and secondary data Your Answer Information of references and secondary data Multiple Choice Multiple Answer Question Diagnostic methods of sales forecasting are :-

Correct Answer Delphi method , Munshi Forecasts , Last Horse method Your Answer Munshi Forecasts , Last Horse method , Delphi method Multiple Choice Single Answer Question Identify the Close ended question type :Correct Answer Scales Your Answer Probing questions Multiple Choice Single Answer Question Which scale uses numbers as labels only? Correct Answer Nominal Scale Your Answer Nominal Scale Multiple Choice Single Answer Question The preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :Correct Answer Ordinal Scale Your Answer Ordinal Scale Match The Following Question Correct Answer Your Answer Cluster Analysis Relatively homogeneous group Relatively homogeneous group Regression analysis Relationship between given variable and no. of other variables Relationship between given variable and no. of other variables Cojoint analysis Optimum product design application Optimum product design application Factor Analysis A class of procedures for data reduction and summarization A class of procedures for data reduction and summarization True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True

Your Answer True Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question Informal interview is a ________ format of data collection. Correct Answer Unstructured Your Answer Unstructured Multiple Choice Multiple Answer Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Your Answer National Readership survey , Forced Exposure test , Consumer Panels Multiple Choice Multiple Answer Question This question is based on the case study of RESEARCH ON CONSUMER PRODUCTS. What are the highlights of the study? Correct Answer Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches Your Answer

Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches Multiple Choice Single Answer Question Mean or average value is used to estimate when data have been collected using :Correct Answer Interval or ratio scale Your Answer Interval or ratio scale Match The Following Question Correct Answer Your Answer Ranking Several alternatives compared with each other at same time Several alternatives compared with each other at same time Scaling technique Quantify a qualitative data Projective technique Double barreled questions Several responses at once Several responses at once Checklist Check one or more of the responses listed for answers Check one or more of the responses listed for answers Multiple Choice Single Answer Question The unit about which information is collected for analysis is called:Correct Answer Element Your Answer Element True/False Question In exploratory research, the sample is very large and represents a class. Correct Answer False Your Answer False True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True

Select The Blank Question The clients or organization should do the comparison of defined research problem with ________. Correct Answer Other problems that need to be studied Your Answer Budget Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Your Answer Accurately , Timely True/False Question A Specific change in lifestyle is indicated through Demography Correct Answer False Your Answer False Multiple Choice Multiple Answer Question What are the advantages of Secondary Data? Correct Answer Easy Accessibility , Economy , A basis for further research Your Answer Easy Accessibility , Economy , A basis for further research True/False Question The starting point of the semantic differential scale is neutral. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :-

Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Children , Illiterate Respondents Select The Blank Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Your Answer Roseinweig test Select The Blank Question Searching & Developing Alternatives is done in ________. Correct Answer Exploratory Research Your Answer Conclusive Research True/False Question Attitudes are measured through scaling and projective techniques. Correct Answer True Your Answer True Multiple Choice Single Answer Question Clarity of questions and instructions for filling the form is essential in :Correct Answer Mail survey Your Answer Mail survey Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. True/False Question Ratio scale does not have a zero point. Correct Answer False

Your Answer False Select The Blank Question ________ is the final step of data acquisition plan. Correct Answer Data Collection Your Answer Data Collection LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Branching questions Multiple Choice Single Answer Question Ultra violet ink is used to disguise customer coding. This activity is :Correct Answer A disapproved method Your Answer To protect the identity of the respondent Multiple Choice Single Answer Question This question is based on the case study of REVIVAL OF THREE STAR HOTEL. The Hotel was experiencing a decline in business. The Management decided to attract business executives as :Correct Answer There was a decline in occupancy in the hotel Your Answer There was a decline in occupancy in the hotel Select The Blank Question A specific change in lifestyle is indicated by ________ Correct Answer Psychographics Your Answer Socio-economic class Match The Following Question Correct Answer Your Answer Mother-tongue

Assamese Assamese Food habits Demographic Demographic Town Classification Metro Metro Household Structure Joint family Village Multiple Choice Single Answer Question Market Research involves Correct Answer Collection and Analysis of Data Your Answer Collection and Analysis of Data True/False Question Protection against unqualified researchers is a responsibility of the client. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Dichotomous form of questions can be observed in :Correct Answer Branching questions , Qualifying questions , Opening questions Your Answer Branching questions , Qualifying questions , Opening questions Multiple Choice Multiple Answer Question Ethics in Marketing Research underline the three basic responsibilities that includes :Correct Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher Your Answer Responsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True

Your Answer True Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Multiple Choice Multiple Answer Question A questionnaire can be filled through different means like :Correct Answer Observation , Personal interview , Telephone interview Your Answer Observation , Personal interview , Telephone interview True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True True/False Question Telephonic surveys can be used to identify the acceptability of the food processor after demonstration. Correct Answer False Your Answer True Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Opinion Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit

Your Answer Reliability , Credit , Longer relationship Multiple Choice Single Answer Question Where the Railways, Research, Designs & Standards Organisation is based? Correct Answer Lucknow Your Answer Lucknow True/False Question Regression analysis can be used in sales forecasting to measure the relationship between companys sales and other economic variables. Correct Answer True Your Answer True Multiple Choice Single Answer Question The unit about which information is collected for analysis is called:Correct Answer Element Your Answer Respondent Multiple Choice Multiple Answer Question Non hierarchical procedure of cluster analysis further has other subtypes like:Correct Answer Sequential threshold , Parallel threshold , Optimizing partitioning Your Answer Parallel threshold , Optimizing partitioning Multiple Choice Single Answer Question What is the first step in the Research Design Process? Correct Answer Problem Identification Your Answer Problem Identification Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Average

True/False Question Technical jargon should be used when unavoidable. Correct Answer True Your Answer False Multiple Choice Single Answer Question Industrial product research was earlier restricted to :Correct Answer Demand Forecasting Your Answer Demand Forecasting Multiple Choice Single Answer Question Which scale can be best used for rural surveys? Correct Answer Diagrammatic Rating Scale Your Answer Diagrammatic Rating Scale Select The Blank Question In ________ forecast, he collects all information in his mind and based on his vast experience he makes forecast. Correct Answer Munshi Your Answer Munshi Multiple Choice Single Answer Question A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :Correct Answer Segmental threshold method Your Answer Segmental threshold method True/False Question Sales quotas are set before estimation of market potential and sales territories. Correct Answer False Your Answer False Select The Blank Question

________ type of question allow response in affirmative or negative. Correct Answer Dichotomous Your Answer Dichotomous True/False Question A Show card is the identity of the researcher conducting the interview Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Stimulated Test Marketing can be used in :Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Your Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Timely completion of research , Maintaining data , Dealing with different situation and problems Your Answer Dealing with different situation and problems , Timely completion of research , Defining major problems Multiple Choice Multiple Answer Question The responses for the education of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling , Student Select The Blank Question ________ research describes some aspects of market characteristics. Correct Answer Descriptive Your Answer Causal Multiple Choice Single Answer Question In pre launch research of Pharmaceutical products, it is conducted for Correct Answer Clinical trials under controlled parameters for efficiency and side effects

Your Answer Clinical trials under controlled parameters for efficiency and side effects Select The Blank Question Searching & Developing Alternatives is done in ________. Correct Answer Exploratory Research Your Answer Exploratory Research Multiple Choice Multiple Answer Question Market & Sales Analysis helps management in :Correct Answer Developing companys sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future Your Answer Developing companys sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future True/False Question In MDS, when input data is ratio scaled, it is called as non-metric MDS. Correct Answer False Your Answer False Multiple Choice Single Answer Question Report presentation methodology deals with :Correct Answer Research design, technique employees and justification Your Answer Research design, technique employees and justification True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True Select The Blank Question ________represents a close ended question. Correct Answer Scales

Your Answer Scales Multiple Choice Single Answer Question While determining the interviewing process, the researcher is confronted with :Correct Answer Ascertaining the communication media Your Answer Issue of content of the question Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Select The Blank Question Spontaneous responses are obtained in ________ questions. Correct Answer Open ended Your Answer Open ended Match The Following Question Correct Answer Your Answer Wording of the question Step 5 Step 1 Question response format Step 4 Step 3 Typography Step 7 Step 4 Interviewing process Step2 Step2 Select The Blank Question ________ are the internalized factors that cause people to behave the way they do. Correct Answer Motives Your Answer Motives

Multiple Choice Multiple Answer Question Projective techniques draw inferences about :Correct Answer Personality structure , Marketing situation , Deep seated biases Your Answer Personality structure , Deep seated biases LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Rural Respondents , Children , Illiterate Respondents True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors True/False Question Quota controls are used for National Panel Studies.

Correct Answer True Your Answer True Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer How valuable the data is for the client Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Regression analysis Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Information True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Chat sessions Multiple Choice Single Answer Question A process of recognizing and noting people is known as :-

Correct Answer Direct Observation Method Your Answer Direct Observation Method Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Price , Reliability , Credit True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Opinion True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :-

Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Multiple Choice Multiple Answer Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales Multiple Choice Single Answer Question Structured/ Unstructured Questionnaire is a classification based on the :Correct Answer Degree of formality Your Answer Degree of formality Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Match The Following Question Correct Answer Your Answer

Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin Cement Corporation Of India Ltd. New Delhi New Delhi Automotive Research Association Of India Pune Pune Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Checklist Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Budget of Research Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Research Methodology Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question The responses for the education of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling True/False Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic. Correct Answer False Your Answer False LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Rural Respondents , Children , Illiterate Respondents True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors

True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer How valuable the data is for the client Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Regression analysis Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Information True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Chat sessions

Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Price , Reliability , Credit True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Opinion True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Multiple Choice Multiple Answer Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales Multiple Choice Single Answer Question Structured/ Unstructured Questionnaire is a classification based on the :Correct Answer Degree of formality Your Answer Degree of formality Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

Match The Following Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin Cement Corporation Of India Ltd. New Delhi New Delhi Automotive Research Association Of India Pune Pune Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Checklist Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Budget of Research Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Research Methodology Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Simple tabulation is the relationship between two or more variables.

Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The responses for the education of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling True/False Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic. Correct Answer False Your Answer False Question ________ translates information needs into a set of questions that a respondent can answer. Correct Answer A Questionnaire Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Question In industrial product research the research methodologies adopted are :Correct Answer In-depth interviews , Surveys , Application Research Question In ________ method the research analyst is not concerned with cause and research relationship. Correct Answer Diagnostic Question Recall level of Niram Advertisement can be found out by doing :Correct Answer Advertisement Effectiveness Study Question When company prepares a long range plan it is unpublished internal source of information. Correct Answer True Question Which publications can be used for research on automobile industry? Correct Answer Auto spark , Automobile Reporter , Auto Age Question In mail survey, the questionnaire is ________. Correct Answer Self administered Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Select The Blank Question A factors eigne value is the sum of________ of factor loading. Correct Answer Square

Question ________ research describes some aspects of market Characteristics. Correct Answer Descriptive Marketing research Is not a substitute but an Aid to Judgement. Steps involved in Market research: 1. Define research purpose / problem 2. Define the research Objective 3. Estimate the value of Information 4. Select the Research Approach 5. Apply research Tactics 6. Compare cost and timings 7. Collect data 8. Analyze and Interpret collected data 9. Make recommendations and conclusions EXPLORATORY research: general overview of the situation but dont have any data available. a. Personal interviews b. Industry expert views c. Existing secondary data d. Qualitative research e. Pilot survey DESCRIPTIVE need to obtain very specific picture of the market. Methods used: Secondary data Survey Panels CASUAL one variable causes or determines the value of the other variables. Similar like Lab Experimentation. Motives are internalized factors that cause people to behave the way they do. SECONDARY SOURCES Consumer inputs Industrial users Research reports RATIO SCALES: 1) Respondents to indicate their choice by selecting from the options provided ITEMISED RATING SCALE 2) Respondents to rate the set of items according to their importance RANK ORDER SCALE 3) Assign points according to their importance CONSTANT SUM SCALE 4) How much they agree or disagree with the set of statements LIKERT SCALE 5) Indicate their attitude towards an organization SEMANTIC DIFFERENTIAL SCALE Nominal scales variables such as age, sex, occupation, religion, brand awareness. Ordinal scales percentile, median and rank order co relation. Customer asked to show his preference for a product. PAGE 46 Interval scales attitude, opinions, index numbers. Ratio scales unlike Interval scale doesnt have a Zero value

Types of Questions: Open-ended Close ended Free response Dichotomous Probing ranking Projective techniques: Checklist Like showing objects multiple choices Scaling Page 70 SAMPLING Probability sampling | Non probability Sampling Simple Random | Convenience sampling Systematic | Snow ball sampling Area sampling | Quota sampling Stratified Sampling | Judgement Sampling 1. Systematic samples selected by applying a regular pattern across the entire population. 2. Snowball additional set of samples selected based on the initial set of samples 3. Convenience Easily accessible samples are selected 4. Quota samples selected including the minimum number from each subgroup in the population. Like Age, sex, location subgroups 5. Stratified samples selected randomly from the stratas in the population 6. Area samples selected as entire subgroups within the population. 7. Simple random Simple random number tables select samples or computer generated lists 8. Judgement respondents are chosen on basis of convenience or accessibility. STEPS in data Analysis Assemble Order Summarize Select appropriate method DATA ANALYSIS METHOD Multi Linear Regression relationship between a specific variable and the number of other variables. Ex: dollar sales value of showroom Co-joint relative importance of the combination of attributes as viewed by the Customer. Ex: coffee combination with Cappuccino with or without cinnamon. Factor reduce and summarize data. Cluster sorting data into clusters that exhibit similar characteristics. Helps identify new product opportunity and makes data manageable. Multi dimensional scaling represents perceptions and preferences of respondents as data points in geometric space. It identifies attributes and dimensions. In Delphi method experts or knowledgeable people are invited to give their forecast: Without giving reasons Question Spontaneous response from respondent is possible in :Correct Answer Free response questions , Probing questions , Unstructured questions Ranking Several alternatives compared with each other at same time Scaling technique Quantify a qualitative data Double barreled questions Several responses at once Checklist Check one or more of the responses listed for answers

Question Barometric methods of sales forecasting are :Correct Answer Historical analogy , Product like cycle concept , Survey methods Question Top of mind recall is observed in :Correct Answer Attitude Research ________represents a close ended question. Scales Question How people allocate their time and money to certain products and factors is depicted by Correct Answer Psychographic Variable Question This question is based on the case study of THE BOOKSHOP. What facilitated the idea of starting a copy service ? Correct Answer Availability of the shop next door on lease Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables. Correct Answer True Question According to Lipstein, rules for minimizing non-sampling errors include :Correct Answer Restrict the Questionnaire to data essential to the study , Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible Question Economic indicators in survey method of sales forecasting are :Correct Answer Leading , Co-incident , Lagging Multiple Choice Single Answer Question Retail Store Audit uses :Correct Answer Random multistratified sampling Question In industrial product research the research methodologies adopted are :Correct Answer In-depth interviews , Surveys , Application Research Question The limitations with regression forecasting is that independent variables must be forecasted before forecasting the dependent variables. Correct Answer True Question Correct Answer Your Answer . Determine the specific data to be sought Statement of research purpose . Questionnaire structure Funnel approach . Physical characteristic of questionnaire Typography . Pretesting Eliminate flaws Multiple Choice Multiple Answer Question Which are the New Delhi based Research Institutions? Correct Answer NRDC , CSIR , Cement Research Institute of India

Question The National Readership Survey(NRS) investigates :Correct Answer Readership by income levels , Readership by Duplication , Readership per copy of publication Question A specific change in lifestyle is indicated by ________ Correct Answer Psychographics Question Correct Answer Your Answer . Cluster Analysis Relatively homogeneous group . Regression analysis Relationship between given variable and no. Of other variables . Co joint analysis Optimum product design application . Factor Analysis A class of procedures for data reduction and summarization Question Report presentation methodology deals with :Correct Answer Research design, technique employees and justification Your Answer Research design, technique employees and justification Question What is the significance of report? Correct Answer Quality of report is adjudged by a report , Lead to appropriate actionable policies and decisions. , For future references as secondary data Question Which of the following are the types of Sales and Market Research? Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Question Following are the characteristics of Factor analysis :Correct Answer Uses an advance forms of co-relation analysis to the responses , Variables that are interrelated and similar are reduced to smaller numbers of uncorrelated factors. , The model is primarily based on liner relationship through which factor loading is derived. Question Market Research is done to Correct Answer Explore the Opportunities

Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Question In the Funnel approach, specific questions come first and general questions later. Correct Answer False Question The client or organization should answer the queries of cost v/s benefits of research. Correct Answer True Question Correct Answer Your Answer . Post launch research Usage and attitude . Target respondents Doctors . Sampling procedure Area sampling . Pre launch research Clinical trials and formulations Question For the semantic differential scale the central point of the scale is a ________. Correct Answer Neutral Point Question Getting the response for television viewership from a group of respondents over the period of six months is an example of consumer panel survey. Correct Answer True Question This question is based on the case study of BOOK JACKET. The Publishers found that the market ________. Correct Answer Was biased towards higher socio-economic group Question Market Research involves Correct Answer Collection and Analysis of Data Question Corollary data in market analysis research is :Correct Answer Data related to the product but not about the product Question Report should be terse and concise. Correct Answer False Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Is an instrument for seeking and recording data , Motivates a respondent to respond , Facilitates data processing

Match The Following Question Correct Answer Your Answer Skewness Symmetric distribution about mean Array Numerical sequence either ascending or descending Simple Tabulation One variable distribution Cross Tabulation Relationship between two or more variables Multiple Choice Single Answer Question Top of mind recall is observed in :Correct Answer Attitude Research Question Projective technique is a subtype of open ended question. Correct Answer True Question Sampling in which each element has known chance for inclusion in the study is known as Probability Sampling Correct Answer True Multiple Choice Multiple Answer Question Factors affecting consumer decision process include :Correct Answer Economic factors , Intrinsic factors , External factors Select The Blank Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution. Correct Answer Relative peaked ness Multiple Choice Multiple Answer Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :- Correct Answer Recognition Test Question In data analysis simple tabulation shows the distribution of :Correct Answer One variable at a time Question Questionnaire Design is the Integral part of Research Design. Correct Answer True Your Answer True

Question Which of the following are the research obligations to the client? Correct Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding clients application Question Informal interview is a ________ format of data collection. Correct Answer Unstructured Question Which are the Export Promotion Councils? Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council Question The respondent marks on a continnum between extremes his/her feelings towards an object. This represents Correct Answer Scaling techniques Question Which is the journal available for footware? Correct Answer Journal of Leather Technologists Association Question This question is based on the case study of RESEARCH ON CONSUMER PRODUCTS . The company did not have any major threat from competition in the Indian market. Correct Answer False Question Factor loading is the corelation between :Correct Answer A factor & a Variable Question Identification of Target Population is facilitated by :Correct Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population Multiple Choice Single Answer Question Self Administered personal interviews are those in which :Correct Answer The respondent fills the questionnaire Question Constant Sum Scale (assigning points) can be used for :Correct Answer How different household would spend a fixed amount in a Month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday Question Through cluster analysis objects/cases are classified into relatively________ group called cluster. Homogeneous Question In MDS, when input data is ratio scaled, it is called as non-metric MDS. Correct Answer False Select The Blank Question In Snowball sampling, (samples selected based on the initial set of samples) initial sample sizes selected using probability methods but additional units are obtained through information supplied by initial units called________. Correct Answer Referrals

Question The producers in the sellers market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Question Complete________ of respondent and secrecy of data should be maintained. Correct Answer confidentiality Question SIRDO is the abbreviation of? Correct Answer Small Industries Research & Development Organization Question Main features of Technical Report are :Correct Answer Minute details of planning data collection, Analysis Interpretation Question ________ can be used for the diagrammatic rating scale. Correct Answer Pictures Question Mean or average value is used to estimate when data have been collected using :- Correct Answer Interval or ratio scale Question ________ type of question allow response in affirmative or negative. Correct Answer Dichotomous [yes / No] Question In Conjoint analysis, the assumption is that an individual is Incapable of ranking options on basis of some criterion. Correct Answer False Question Which of the following is the source of Internal Published Data? Correct Answer Chairmans Statement Question The impact of promotional slogans on the consumers can be studied With Correct Answer Association technique Question In hierarchical method of cluster analysis is again divided into Correct Answer Centrioid method, Linkage, Variance Question Market Research is a ________ industry in India. Correct Answer Growing Question In resources for marketing research skilled staff plays an important role in :- Correct Answer Maintaining data, Dealing with different situation and Problems, Timely completion of research Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Question A questionnaire can be filled through different means like :Correct Answer Observation, Personal interview , Telephone interview Question Position Bias is a possibility in ________Questions. Correct Answer Multiple choice Question National Bureau of economic research publishes data for lagging, Coincidental and leading indicators based on ________. Correct Answer 350 times series Question Multidimensional scaling, does not explain:- Correct Answer Perception about the brands Question The objective of Questionnaire design is to seek consistency with Correct Answer Method of data collection , Research objective , Respondents willingness to answer questions on the subject Question In conjoint analysis ranking involves complex trade offs. Correct Answer True Question In absence of proper________ the market research becomes a data

collection exercise. Correct Answer Problem Definition Question Quota controls are used for National Panel Studies. Correct Answer True Question Which of the following represents a sampling error ? Correct Answer Selected sample not representative of the population Question Close ended Questions are time consuming and costly exercise. Correct Answer False Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Question In pre launch research of Pharmaceutical products, it is conducted for Correct Answer Clinical trials under controlled parameters for efficiency and side effects Question Reports printed by the professional bodies are external unpublished data. Correct Answer False Question Bibliography contains ________. Correct Answer Information of references and secondary data Question Dichotomous form of questions can be observed in :Correct Answer Branching questions , Qualifying questions , Opening questions Question Identify the Close ended question type :Correct Answer Scales Question The ________ has set up districts and boundaries based on homogeneity of socio-cultural parameters. Correct Answer State Re-organization Commission Question Market Research is done to Correct Answer Explore the Opportunities Question Structured/ Unstructured Questionnaire is a classification based on the :Correct Answer Degree of formality Question In data analysis simple tabulation shows the distribution of :Correct Answer One variable at a time Question The questionnaire design is a process involving :Correct Answer 10 steps Question Mean or average value is used to estimate when data have been collected using :Correct Answer Interval or ratio scale Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Question Diagnostic methods of sales forecasting are :Correct Answer Munshi Forecasts , Last Horse method , Delphi method Question Top of mind recall is observed in :Correct Answer Attitude Research

Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Question Sales representative work load depends on average order size. Correct Answer True Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Question ________must cover all possible contingencies. Correct Answer Branching questions Question In exploratory research, the sample is very large and represents a class. Correct Answer False Question This question is based on the case study of REVIVAL OF THREE STAR HOTEL. The Hotel was experiencing a decline in business. The Management decided to attract business executives as :Correct Answer There was a decline in occupancy in the hotel Question The responses for the education of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Question Semantic differential scale is only three point rating scale. Correct Answer False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Question This question is based on the case study of THE BOOKSHOP. What facilitated the idea of starting a copy service ? Correct Answer Availability of the shop next door on lease Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Question Ethics in Marketing Research underline the three basic responsibilities that includes :- Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher Question Range is the simplest measure of calculation of mean. Correct Answer False Question While determining the interviewing process, the researcher is confronted with :- Correct Answer Ascertaining the communication media

Select The Blank Question Long form of NDDB is ________. Correct Answer National Dairy Development Board True/False Question A Specific change in lifestyle is indicated through Demography Correct Answer False Question In cluster analysis linkage is based on ________distance or neighbor rule Correct Answer Minimum Question The person conducting pharma research should be well qualified so that not to waste Doctors time. Correct Answer True Question Taking the responses on which political party will win the upcoming election is known as ________. Correct Answer Opinion Poll Question In regression analysis, dependent variables must be measured on nominal scale. Correct Answer False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Question A list of population members used to obtain a sample is known as the:- Correct Answer Sampling frame Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Question While formulating the research purpose the following points should be taken into consideration :Correct Answer What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research? Select The Blank Question Respondents imagination is tested in ________. Correct Answer Rorschach test Inkblot Multiple Choice Multiple Answer Question Which are the Export Promotion Councils? Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council

Question The producers in the sellers market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Question What are the various subparts of research objectives? Correct Answer Research Questions , Hypothesis Development , Research Boundaries Question In MDS, when input data is ratio scaled, it is called as non-metric MDS. Correct Answer False Question Projective techniques draw inferences about :- Correct Answer Personality structure , Marketing situation , Deep seated biases Question Dichotomous form of questions can be observed in :- Correct Answer Branching questions , Qualifying questions , Opening questions Question Industrial product research was earlier restricted to :- Correct Answer Demand Forecasting Question A questionnaire can be filled through different means like :- Correct Answer Observation , Personal interview , Telephone interview Question Mean or average value is used to estimate when data have been collected using :- Correct Answer Interval or ratio scale Question The respondent may refuse to answer a question if he feels it is invading his privacy or has no legitimate purpose. The researcher considers such issues at which stage of the Questionnaire design? Correct Answer Evaluating the Question content Question The National Readership Survey(NRS) investigates :- Correct Answer Readership by income levels , Readership by Duplication , Readership per copy of publication Question Factor analysis is based on linear relationship through which ________ is derived. Correct Answer Factor loading Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Question This question is based on the case study of BOOK JACKET. The Publishers found that the market ________. Correct Answer Was biased towards higher socio-economic group Question Which of the following are the research obligations to the client? Correct Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding clients application Question Stimulated Test Marketing can be used in :- Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Question Consumer Panel is a specialized market research technique. Correct Answer False Question Retail Store Audit is a quantitative feedback on________. Correct Answer Consumer buying patterns Question Cluster Sampling is Non-probability sampling Correct Answer False Question While determining the interviewing process, the researcher is confronted with :- Correct Answer Ascertaining the communication media Question The Retail Store Audit does not measure:- Correct Answer Brand loyalty Question Correct Your Answer Answer Determine Statement Statement the of of specific research research data to be purpose purpose sought Questionnaire Funnel Funnel structure approach approach Physical Typography Typography characteristic of questionnaire Pretesting Eliminate Final flaws draft Question Retail Store Audit(RSA) divides India into 4 zones and 22 states. Correct Answer True Question Market & Sales Analysis helps management in :- Correct Answer Developing companys sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future Question Sales representative work load depends on average order size. Correct Answer True Question In MDS, when the input data is in nominal form, it is called as non-metric MDS. Correct Answer True Question In data analysis, the

analysis methods are :- Correct Answer Examine difference , Analyze experimental data , Investigate association Question The ________ objectives are derived from research objectives. Correct Answer Data Question A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :- Correct Answer Segmental threshold method Question What are the disadvantages of Secondary Data? Correct Answer Inaccuracy , Incompleteness , Unit of Measurement Question Interpretation of results is highly subjective in ________. Correct Answer Projective techniques Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Question Non hierarchical procedure of cluster analysis further has other subtypes like:- Correct Answer Sequential threshold , Parallel threshold , Optimizing partitioning Question A good Research Design should ensure that the data is gathered :- Correct Answer Accurately , Timely , Economically Question Data of market research cannot be maintained :- Correct Answer Without experienced and educated research staff Question Most of the organizations hire outside agencies to carry out extensive research. Correct Answer True Question Checklists are useful for :- Correct Answer Factual data Question Subscribers to Retail Store Audit(RSA) receive the report :- Correct Answer Monthly Question Spices Export Promotion World Trade Center is based at Correct Answer Cochin Question Data cleaning is done through extensive checks for________. Correct Answer Consistency and treatment of missing responses Question The over counter drugs are those which the consumers buy their own with Doctors advice Correct Answer False Question ________ loading is the corelation between a Factor and variable. Correct Answer Factor Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin Cement Corporation Of India Ltd. New Delhi New Delhi Automotive Research Association Of India Pune Pune Question In pre launch research of Pharmaceutical products, it is conducted for Correct Answer Clinical trials under controlled parameters for efficiency and side effects Question ________ type of question allow response in affirmative or negative. Correct Answer Dichotomous Question The retail store audits and prescription audits carried out by ORG are like ________ at all chemists . Correct Answer FMCG PRODUCTS Question Technical jargon should be used when unavoidable. Correct Answer True Question Specialized techniques of Market Research include :- Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Question This question is based on the case study of RESEARCH ON CONSUMER PRODUCTS. What are the highlights of the study? Correct Answer LIST OF ATTEMPTED QUESTIONS AND ANSWERS Match The Following Question Correct Answer Your Answer Determine the specific data to be sought Statement of research purpose Statement of research purpose Questionnaire structure Funnel approach Funnel approach

Physical characteristic of questionnaire Typography Typography Pretesting Eliminate flaws Eliminate flaws Select The Blank Question A factors eigne value is the sum of________ of factor loading. Correct Answer Square Your Answer Square Select The Blank Question Retail Store Audit is a quantitative feedback on________. Correct Answer Consumer buying patterns Your Answer Consumer buying patterns True/False Question Rural SEC Grid is based on Education and Monthly Household Income Correct Answer False Your Answer False Multiple Choice Single Answer Question A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :Correct Answer Segmental threshold method Your Answer Segmental threshold method Select The Blank Question In ________ forecast, he collects all information in his mind and based on his vast experience he makes forecast. Correct Answer Munshi Your Answer Munshi

Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Multiple Choice Multiple Answer Question A town can be classified on the basis of population as Correct Answer Class I , ClassIII , Metro Your Answer Class I , ClassIII , Metro Multiple Choice Multiple Answer Question A Questionnaire can be termed as Good when :Correct Answer The respondent can understand the question , The respondent has the necessary information to answer the questions , If the respondent is willing to provide the necessary information Your Answer The respondent can understand the question , If the respondent is willing to provide the necessary information , It is visually attractive with good layout True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False Multiple Choice Single Answer Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :Correct Answer Recognition Test Your Answer Recognition Test True/False Question Balance Sheet is an internal unpublished data. Correct Answer False

Your Answer False Select The Blank Question Descriptive research requires the ________ analysis. Correct Answer Quantitative Your Answer Qualitative True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False Multiple Choice Single Answer Question District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :Correct Answer Government Publications Your Answer Government Publications True/False Question The client or organization should answer the queries of cost v/s benefits of research. Correct Answer True Your Answer False Multiple Choice Single Answer Question Retail Store Audit uses :Correct Answer Random multistratified sampling Your Answer Random multistratified sampling Multiple Choice Multiple Answer Question Non hierarchical procedure of cluster analysis further has other subtypes like:Correct Answer Sequential threshold , Parallel threshold , Optimizing partitioning

Your Answer Parallel threshold , Optimizing partitioning Multiple Choice Single Answer Question Subscribers to Retail Store Audit(RSA) receive the report :Correct Answer Monthly Your Answer Monthly Select The Blank Question The assumption that the respondents externalization is the process of his internalization is observed in ________. Correct Answer Thematic Apperception Test Your Answer Thematic Apperception Test Multiple Choice Single Answer Question Variables such as age, number of customers scales, costs, heights etc. can be measured by Correct Answer Ratio Scale Your Answer Ratio Scale Multiple Choice Single Answer Question The arrangement of data items in a numerical sequence either ascending or descending order is :Correct Answer An array Your Answer An array Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer

Price to non price Your Answer Price to non price Select The Blank Question Factor analysis is based on linear relationship through which ________ is derived. Correct Answer Factor loading Your Answer Factor loading Multiple Choice Single Answer Question Informal interview is also known as :Correct Answer In-depth interview Your Answer In-depth interview Multiple Choice Multiple Answer Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Your Answer National Readership survey , Consumer Panels Select The Blank Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data Your Answer Disclosure of relevant proprietary data Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question Semantic Differential Scale can be used for :Correct Answer Rating the Program Jassi Jaisi Koi Nahin , Rating the service at Hotel Taj , Rating the success of a new software

Your Answer Rating the Program Jassi Jaisi Koi Nahin , Rating the service at Hotel Taj , Rating the success of a new software Select The Blank Question Data interpretation requires ________ and logical skills. Correct Answer Qualitative Your Answer Quantitative True/False Question The starting point of the semantic differential scale is neutral. Correct Answer False Your Answer False Multiple Choice Single Answer Question The result of Exploratory Research is :Correct Answer Development of Hypotheses Your Answer Development of Hypotheses True/False Question Reports printed by the professional bodies are external unpublished data. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Ranking Several alternatives compared with each other at same time Quantify a qualitative data Scaling technique Quantify a qualitative data Several alternatives compared with each other at same time

Double barreled questions Several responses at once Several responses at once Checklist Check one or more of the responses listed for answers Check one or more of the responses listed for answers Select The Blank Question Association technique is a type of ________. Correct Answer Projective technique Your Answer Projective technique True/False Question Clarity in report writing should be there to avoid vagueness and misinterpretation. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Transcribing data is involved :Correct Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers Your Answer Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers Multiple Choice Multiple Answer Question What are the factors to be considered in cluster analysis? Correct Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult Your Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult Select The Blank Question For the semantic differential scale the central point of the scale is a

________. Correct Answer Neutral Point Your Answer Neutral Point Multiple Choice Single Answer Question A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :Correct Answer Factor analysis Your Answer Factor analysis Multiple Choice Multiple Answer Question Issues which a Doctors seeks regarding a product are :Correct Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body Your Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body True/False Question Ratio scale does not have a zero point. Correct Answer False Your Answer False Multiple Choice Single Answer Question Spreading the sample through the entire population following a regular pattern is known as :Correct Answer Systematic sampling Your Answer Systematic sampling True/False Question This question is based on the case study of THE BOOKSHOP. The Bookshop had a strong position in the textbook market. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question Pretesting of Questionnaire includes testing of :Correct Answer Question content , Time taken to answer questions , Categorisation Your Answer Question content , Time taken to answer questions , Categorisation Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Chat sessions