Spencer Pinegar

Annotated Bibliography

Annotated Bibliography
Primary Sources
"Herb Kelleher: The Thought Leader Interview." Interview by Chuck Lucier and Herb Kelleher. Strategy+Business: 1-7. Booze&Co. Web. 1 Jan. 2012. <http://www.strategybusiness.com/article/04212?gko=8cb4f>. This was a great source because it was an interview with the man who started Southwest himself; Herb Kelleher. It also had some great facts and quotes. Jet blue & Ryanair (an England airline) say their inspiration was Southwest. My favorite quote in the whole article was We were going to charge low fares, come hell or high water. We were foing to enable more people to fly. Herb Kelleher Kelleher, Herb. "On The Record." Interview by Marianne Lavelle. U.S. News and World Report 19 Feb. 2007: 51. Military and Government Collection. Web. 10 Dec. 2011. http://web.ebscohost.com/ehost/delivery?sid=6b070d77-3990-4335-ae66-266e57fb491. This interview had some good information on why the airline industry is such a challenging industry to stay in business, and much harder to make money. The main reason earning money in the airline industry is because of fuel costs. Also the government charges taxes on airlines also hurting their chances of staying in business. I also learned that other airlines such as Delta find it really hard to compete with Southwest Airlines because they cant change their business model enough to drop their prices to compete with Southwest Airlines.

Spencer Pinegar

Annotated Bibliography

Southwest. "40 Lessons to Learn from Southwest." Spirit 1 June 2011: 82-88. Spirit Southwest Airlines. Web. 29 Nov. 2011. <http://www.spiritmag.com/>. I liked this source because of its historic input, their strategy, and how it is pure fact. I also like the pictures in it. Southwest. "Southwest Airlines Newsroom: Our History." Southwest Airlines Newsroom: Welcome. Web. 29 Nov. 2011. <http://swamedia.com/channels/Our-History/pages/ourhistory-sort-by>. I am going to use this site because of its great historical content and that it is actually made by the company. It will give me an idea of what the company thinks.

Secondary Sources
Aurizio, Paticia D. "Southwest Airlines: Lessons in Loyalty." Human Resource Solutions Nov.Dec. 2008: 389-92. Print. This is an article about how Southwest Airlines hires their employees. There are nine rules they follow but here are the main three. One-Hire for attitude not skills. Two Immerse in culture immediately. Three Keep them learning. Barcousky, Ben. "US Airways' Pa. Fares to Jump from $118 to $698." Post-gazzet. 29 Nov. 2011. Web. 29 Nov. 2011. <http://www.wftv.com/news/ap/pennsylvania/us-airways-pafares-to-jump-from-118-to-698/nFpgf/>. I like this because it showed what Southwest was doing to let the lower class fly right now. They just didn't revolutionize the airline industry back then, they are revolutionizing it today.

Spencer Pinegar

Annotated Bibliography

Bennentt, Randell D., and James M. Craun. The Airline Deregulation Evolution Continues - The Southwest Effect. Analysis. U.S. Department of Transportation, 1993. Print. This is an analysis of Southwest and that is what I was looking for. It also has a good history. Chavez, Jorge. Boeing 737-700. 2011. Photograph. United States, Las Vegas. I thought it was unbelievable beautiful. I am planning on using it on one of my headers in my website. C|S|B|S. "Southwest Airlines Redefining Relationships with Customers." Management Practice 1998: 38-39. Print. This article showed me why Southwest Airlines was so cheap in the beginning. The reason they were cheap is because they were competing with ground travel in the beginning. Also it gave me some great, facts that Southwest Airlines is now the fifth largest airline in the nation. David, Herreman. "Sponsors Page WEST TEXAS PARKINSONISM SOCIETY - EASE THE BURDEN, FIND THE CURE!" WEST TEXAS PARKINSONISM SOCIETY - EASE THE BURDEN, FIND THE CURE! 2009. Web. 29 Nov. 2011. <http://www.westtexasparkinsondisease.org/index.php?p=1_22_Sponsors-page>. I used this website because it had a great picture of the new (2007+) Southwest logo. Field, David. "Southwest Changes Its Business Model." Aviation and Aerospace News | Flightglobal.com. 29 Oct. 2008. Web. 29 Nov. 2011. <http://www.flightglobal.com/news/articles/southwest-changes-its-business-model318014/>. This article helped by showing how Southwest is changing their business model.

Spencer Pinegar

Annotated Bibliography

Flint, Steve. Boeing 737-300. 2011. Photograph. McCarran International, Las Vegas. I liked this picture. It is nice to see the two different color schemes on the planes. I like the Southwest on the tails. Howell, Allen. "The Southwest Airlines Business Model. Does It Apply to Private Jet Travel? | Plane Conversations." Plane Conversations: Business & General Aviation News, Issues & Opinions. 25 Nov. 2009. Web. 29 Nov. 2011. <http://www.planeconversations.com/2009/11/25/the-southwest-airlines-business-modeldoes-it-apply-to-private-jet-travel/>. This is the prime article for my subject. It says exactly what I think. It said that Southwest let lower class people fly by lowering rates. Loyde, Linda. "With Southwest Airlines Dropping Its Philadelphia-Boston Route, Look for Fares to Rise." The Philadelphia Inquirer 14 Sept. 2011, City-C ed., Business sec.: A1314. BYU Library. Web. 10 Dec. 2011. In this article I saw why Southwest doesnt just spread like a plague across the nation. The Southwest business model isnt meant for the classic pub and spoke method. If Southwest comes into an airport, prices drop low. Miller, Scott, and Ahsley F. Frampton. "Southwest Airlines: Behind the Low-cost Label." Charleston Regional Business Journal. 14 Mar. 2011. Web. 29 Nov. 2011. <http://www.charlestonbusiness.com/news/38706-southwest-airlines-behind-the-lowcost-label?rss=0>. I liked this article because it was the first article that actually helped me understand how Southwest kept their prices down. By keeping their prices down they started the airline revolution.

Spencer Pinegar

Annotated Bibliography

Milliman, John, Jeffery Ferguson, David Trickett, and Bruce Condemi. "Spirit and Communtiy at Southwest Airlines: An Investigation of a Spiritual Values-based Model." Journal of Organizational Change Managemnet 12.3 (1999): 221-33. Print. This article was great because it shows another main part of the Southwest business model spirit. It also had really great charts showing how it works. Southwest employees are made to feel like they are pushing for a cause. Southwest also shows how humor and enthusiasm contributes to the customers experience. Mutzabaugh, Ben. "Dallas Renames Love Field Entrance 'Herb Kelleher Way' USATODAY.com." Travel News & Guide: USA TODAY Travel Network USATODAY.com. 6 June 2011. Web. 29 Nov. 2011. <http://travel.usatoday.com/flights/post/2011/06/dallas-herb-kelleher-way/173801/1>. I chose this because of the picture that kind of expresses Herbs personality. It also has information about Herb. Putnam, Howard D. "Southwest Airlines Seeking Pattern of 'prudent Growth'" Aviation Week and Space Technology [New Orleans], Air Transport sec.: 36-37. BYU Library. Web. 10 Dec. 2011. http://www.aviationnow.com. This was a great article on how Southwests is adapting to growing. One of Southwest problems is that while it is growing it also is at great risk of losing one of its legaciescustomers service. It is also hinting on completely changing its system in 12 to 14 years. Ramstack, Tom. "'Southwest Effect'; Discount Airline Helps BWI Boost Numbers to PreSeptember 11 Level." The Washington Times 6 Oct. 2003, Final ed., Business sec.: C1517. BYU Library. Web. 10 Dec. 2011.

Spencer Pinegar

Annotated Bibliography

This article had more interesting facts.. It said that SWA has brought the BWI back to life after 9/11. It also showed how SWA is the only airline company to earn money in the year 2001 that was hugely affected by the terrorist attack on the Twin Towers. Raynor, Micheal E. "Distuprive Innovation: the Southwest Airlines Case Revisited." Strategy and Leadership 39.4 (2011): 31-34. Print. This was a great overview article on SWA business model. Some key points are no meals, no assigned seats, only fly one type of plane, point to point travailing, not pub and spoke style, and stay in the air. On the ground you lose money. Reuters. "Company News; Airlines Match Reduced Fares." The New York Times 21 Dec. 1989, late ed., Section D sec.: 4. BYU Library. Web. 10 Dec. 2011. This article showed how SWA didnt just offer lower costs, it made other airlines change their prices to compete. It also showed a financial battle in which SWA lowered costs then USAir followed them and then SWA lowered prices again and USAir followed again. This is one of the ways SWA changed the airline industry. Serwer, Andy. "Southwest Airlines: The Hottest Thing in the Sky Through Change at the Top, through 9/11, in a Lousy Industry, It Keeps Winning Most Admired Kudos. How?" Fortune Magazine. Cable News Network, 8 Mar. 2004. Web. 29 Nov. 2011. <http://money.cnn.com/magazines/fortune/fortune_archive/2004/03/08/363700/index.ht m>. The article shows how the business works allowing lower class people to fly. Smith, Gene. "An Evaluation of the Corporate Culture of Southwest Airlines." Measuring Business Exellence 2004: 26-33. Print.

Spencer Pinegar

Annotated Bibliography

This article was great because it showed some copycat airlines like Jet blue and Ryanair. It showed how different SWA is because SWA doesnt model after a maveric style business approach. SWA has its own business plan and spirit. Strategic Direction. "How Corporate Culture Helped Southwest Airlines Become The Best." Strategic Direction 21.4 (2005): 16-18. Print. This article that SWA doesnt just do whats frugal. It does what its spirit tells it to. SWA didnt lay off any staff after 9/11 because it would have hurt their corporate culture and that year SWA was the only company to make money.